Mediaboss Marketing

July10, 20214 min read

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For many people, having a regular paycheck and building a career is an ideal to aim towards. If thats you reading this, there is a way for you to optimize your career, get a better joband leverage the internet to get any job you want thought leadership.

Shady internet marketers have given thought leadership a bad rap, but its a solid principle that allows anyone to build a brand. You can use todays tools and access to information to increase your value in the eyes of an employer.

Here are three reasons why using thought leadership as a strategy is one of the best ways to increase your value and land any job youd like using modern communication mediums. Leverage the possibilities and take control of your financial freedom.

Through the widespread adaptation of social media, the use of newsletters, the consistent reading of blogs, and millions listening to podcasts, thought leaders canbuild an audience base of engaged consumers.

You can share your ideas and thoughts around various topics you know and build and engage a group of consumers who anticipate more content. You see examples of this all around us and through various communication portals, such as social media and YouTube.

Even as a career employee, you have knowledge and expertise that others would like to know more about. You may not want to write a book or speak on a stage, but you can share your knowledge in written, audio, and video form on social media and through other effective communication channels. As you add value consistently, you start to create fans, and they tell others about you.

All of this strategy builds your audience base and increases your value in the eyes of an employer. When an employer sees that you have an audience, it gives you many options and makes you a more appealing candidate.

Related:Is Your Works Communication Channel Turning Your Team Into a Bunch of Slack-ers?

When an employer weighs bringing on a possible candidate, they look at what the ROI could be for the company. Having a brand, a group of consumers paying attention to that brandand seeing clear expertise shows undeniable ROI for the company.

As a thought leader, you now have an asset that could be incredibly valuable to their company. Marketing is always at the forefront of any companys mind. When a company sees that you are bringing them an already established audience they can market to, it shows clear value.

Use thought leadership in building your brand and creating ROI for yourself. Share your knowledge and expertise, and show anyone whos paying attention that you know what youre talking about. As this attention builds, organic offers will start coming to you in many forms.

Related:Heres What You Need to Become a Genuine Thought Leader in Your Industry

With an engaged group of consumers, you put yourself in a great negotiating position with any company. Youre coming to the bargaining table with a negotiating strategy that has clear value. You have a valuable channel for growth.

Part of your compensation and salary negotiations can include the audience youve built as a part of the package. You can use that asset to ask for an increased salary, stock optionsor whatever is valuable to you.

The exposure of building an audience also allows companies to see what youre building, and they can create offers forthat audience. In the same way brands contract influencers, companies also hire new employees and raise the salaries of those who have built a consumer base.

You may not want to be a public figure, but you can start on a smaller scale and share your thoughts. It could be as simple as sharing on social media or as elaborate as creating a website for your thought leadership.

Todays tools, softwareand access to opportunities make it easier to leverage thought leadership. It doesnt take a lot to start building an audience and create ROI for yourself. Share your thoughts, build an audience, and create an opportunity to land any job you want because youre coming to the negotiating table with clear and coveted assets.

Related:When I Negotiate My Salary, I Bring Up These 3 Essential Thing

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This is the Strategy to Getting Any Job You Want - News Nation USA

Tata Wiron, the largest steel wire manufacturer in India, launched #RozaanaKiDhun, a brand-new digital film that salutes the spirit of the everyday Indian who has been the force behind keeping Indias economy up and running when everything else seemed to look uncertain and difficult.

Optimistic about the countrys ability to build a Majboot India, #RozaanaKiDhun is a celebration of a stronger tomorrow, a tomorrow that is fueled by every Indian every day! It captures the spirit of small businesses and individuals who have continued to sing their daily songs and feed their familiesduring these trying times and keeping the wheels of the economy turning.

The film, released on Tata Wirons Facebook and YouTube channels, has been conceptualized by the Companys digital agency YellowBulbs and produced by the new-age content studio Fickle Formula. With heart-rending music from the talented duo Mayukh-Mainak, powerful lyrics by Varun Grover and rendered by the effervescent Swanand Kirkire, this brand-new anthem is sure to strike a chord with people across the nation.

Through #RozaanaKiDhun, we are celebrating the spirit of humans who continue to exude positivity and spirit despite challenges, even seemingly insurmountable ones like the pandemic. We see this reflected in our products as well - they enable resilience & strength in structures & ecosystems. Tata Wiron reaffirms its commitment to help strengthen, resolve and celebrate the hope of a brighter tomorrow, saysVivek Chauhan,Chief of Marketing and Sales, Global Wires India.

It was an exhilarating experience to travel the length and breadth of India to capture the everyday songs and silences - especially the quietude of inactivity - that slowly but steadily turned back into the melody that makes the country go round! The spirit of resurgence, revival and optimism of every Indian is what #RozaanaKiDhun is all about,says Suman Sen, director of the film and also the Co-Founder of Fickle Formula.

#RozaanaKiDhun represents the soft yet strong voices of Indias small businesses and entrepreneurs who continue to hum the tune of life with unwavering enthusiasm and awe-inspiring positivity to keep the country going stronger and brighter on the path to progress,says Vivek Modi, Co-Founder and CEO, YellowBulbs.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Tata Wiron film applauds the indomitable spirit of the everyday Indian - Exchange4Media

With social distancing becoming the need of the hour during the pandemic and post-pandemic era and enforcement of it becoming a challenge, TVS Eurogrip recently released a video on the importance of continuing to take necessary precautions such as maintaining social distancing, wearing a mask and how it can aid in combating the spread of the pandemic.

TVS Eurogrip conducted a social experiment across crowded public places such as supermarkets, diagnostic centres and pharmacies that involved placement of a floor runner with markers for people standing in the queue to be positioned at a safe distance from each other. The premises were wired with motion sensors to send out an alarm when an individual crosses the threshold distance between himself/herself and others and played out the message Yeh Responsibility wala mod hai, lets maintain social distancing on the speaker systems specifically installed to educate and spread consciousness amongst the public. The company also placed awareness messages at multiple vantage points in these locations to amplify the communication that every single effort matters in this battle against the pandemic. The social experiment has been released as a video on digital channels to further the cause and propagate this social message.

Commenting on the social experiment, P Madhavan, EVP-Sales & Marketing, TVS Srichakra Ltd said, While every one of us intends to follow the safety norms prescribed by healthcare experts and the government, we sub-consciously forget to do so. This social experiment has been conceptualized to re-emphasize the importance of the same. We, at TVS Eurogripbelieve we need conscious behavioural change for us to tackle the spread of the pandemic effectively. As the unlock process begins again in the country, we felt this would serve as a gentle reminder for the public. We firmly believe that it is our responsibility to instil positivity through these campaigns during these uncertain times just like we always urge two-wheeler riders about the importance of riding responsibly and safely on the roads.

With this campaign, the company aims to bring back the attention of the public to Safety First and taming the spread of COVID by wearing a mask and maintaining social distancing.

The video is live across all social media platforms.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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TVS Eurogrip reiterates the importance of social distancing in new film - Exchange4Media

Understanding the best digital strategies to boost business

Lets face it, online leads are better leads. Online ads and social media promotion are becoming favorite business generators for realtors and investors. If you still think internet marketing is not that important for real estate firms, its time to divert your attention to the digital age.

Undoubtedly, you can reach out to more people and achieve your marketing and sales goals faster, on time, and with less cost with digital marketing. Heres how to design an effective online marketing campaign for your real estate investing business.

You must understand that you are not selling your real estate to everyone. So, you must not spend too much money marketing your business to everyone. Narrow down your audience by keeping track of key metrics such as income, age, gender, and location.

Always start with understanding what you need to make your real estate investing business a success. The best digital marketing strategies for real estate investors involves online lead generation. You dont have to delve into marketing immediately; you need to first identify the ways you can achieve getting more leads.

If your marketing goal is to attract more motivated sellers, start by setting an achievable milestone like increasing lead generation by 45 percent within three months. Once you outline your marketing goals, the next step is to track that progress.

There are lots of different analytic tools such as Hubspot Reporting and Google Analytics that help keep a track of your lead generation. By doing this, you can keep an eye on the number of leads you got in a given period, as well as your overall progress over time.

This is where your content marketing, PPC, email marketing, and so on comes into play. This can be broken down into owned media, earned media, and paid media. However, it is worthy to note that a lot of online marketing is a pay-to-play game. The more you spend on paid media like Facebook ads and Adwords, the more money you will make in the long run. Reevaluate your digital marketing tactics and go for the one that suits your preference.

The most important media you have is your owned media. Because you created and own it, it is the truest form of content for your real estate investing businesss branding. For instance, lets say you have a YouTube channel for your real estate investing business. Your videos should include your rehab process, property tours, and customer testimonials. All of this content is enough to generate engagement from your target audience.

You can use these videos in paid promotions. Get your testimonials to be featured in press releases, or use your property tours to re-target wholesalers.

After you have identified your target audience, set your marketing goals, and placed the best traffic source, you should begin to implement everything. Remember, content is critical. So, you must ensure that your content marketing game is top-notch to give you the right results.

As a business owner, you must understand that buyers are moved more by what they see. So, if you want to be in their faces, you must give them valuable information that will make them stick around.

It is safe to conclude that the best place to generate leads and attract prospects to your real estate business is via the internet. This is another reason why you need to bump up your digital marketing. At Top Results Consulting, we devise tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more to provide value to your visitors, leads, and customers in order to attract, convert, close, and delight them.

One thing will definitely lead to another. This is why you have to employ the right methodologies if you want to get desirable outcomes. Your marketing game shouldnt be a source of headaches for you.

Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.

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How to Design an Effective Online Marketing Campaign - Think Realty

In the perspective of many, the internet appears to be a place where anything can be produced. While this is true, you will need to ensure that people are aware of the items you generate and that they choose to patronize your company or agency.

Attracting attention on the internet can be challenging due to the large number of people that browse and seek different items and services all around the world.

If youre working on your own, it might take years before you get the results you want to see.

However, with the services of an internet marketing firm, it is feasible to dramatically boost the quantity of traffic that your website or social media account receives on a consistent basis.

Lets have a look at how you may get started and develop a successful internet marketing plan till you can connect with marketing specialists that can assist you further.

A company owner or entrepreneur should begin by identifying the audience that they will be targeting in order to maximize their success. Any individual or group who will be interested in the items or services you offer is your target audience; as a result, your approach should be tailored to them.

Identifying your target audience is critical because it helps you to communicate with the individuals who will be using your services or purchasing your products.

With the help of digital marketing services, you can easily identify your target audience and adapt your content to these people, therefore increasing the effectiveness of your marketing initiatives.

In terms of popularity and availability, social media platforms have seen an increase in recent years, with an increasing number of users able to be found exploring profiles and material throughout the day.

If you want to reach the most number of people possible, go on social media and make sure that you can be discovered in a variety of locations.

Different platforms may assist you in reaching different audiences, so dont be afraid to experiment with a few different apps to discover which one produces the greatest results.

Its also a good idea to link each of your social media profiles back to your main website, which will make it easier for people to locate your site and browse through any products you may have for sale.

Different tools, skillsets, and information are available to you through an internet marketing firm, all of which can be utilized to strengthen your approach and assist you in reaching your objectives.

Check out references and previous work with other clients to choose an agency that has demonstrated their experience and competence, and then work with them. Once youve chosen an agency that you like, you may begin collaborating with them.

Even with the assistance of experts who provide digital marketing services, it is beneficial to have a basic understanding of online marketing in order to be able to take a more proactive part in managing your online presence.

You will also be able to more quickly comprehend what your team is conveying to you regarding projects and objectives, which will further improve collaboration and efficiency.

By putting up an effective internet marketing plan, you can make a significant impact on the online visibility of your company. In the event that you are unsure where to begin, consider your target audience and proceed from there.

You may also enlist the help of specialists with extensive expertise in online marketing, allowing you to gain the full benefits of building your brand on the internet.

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3 Strategies to Improve Online Marketing of your business - Technotification