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Just like any other business, betting firms underwent unprecedentedchallenges that were brought about by the outbreak of Covid-19

A triple whammy has hammered the Italian sector if that saying applies to a national market.

First, there was a prohibition on all gambling-related marketing, followed by the pandemic's impactand attendant lockdowns, and lastly, to add insult to injury, a tax hike while the virus was still raging. However, the internet sector has shown remarkable resiliency, and recent M&A activity in the industry suggests that future prospects are bright, at least at the top of the tree.

It may seem strange that when talking about the status of the Italian internet market in the previous year, the lines of a long-dead popular British legend spring to mind. Nonetheless, some of the lines delivered by Gus Elen, a cockney singer and comic, seems to be appropriate.

Similarly, the Italian gaming industry would argue it'd be doing OK if it weren't for the virus (Covid-19), its accompanying lockdowns, restrictions on gambling marketing, and recently increased taxes. Recent data backs up this assertion. Per Ficom Leisure, revenue from all internet sectors increased about 95% in February in comparison to the same period in the previous year, before the initial lockout.

The gross gaming revenue (GGR) for February was just 351 million, shy of the previous high of 359 million established in December. Almost all non-AAMS casinos and sports betting sites listed at Siti Scommesse Non-AAMS remained up upwards of 160 per cent year-on-year in March, and online casinos had their second-highest sum since the regulation began.

This backs the overall optimistic image for online or virtual gaming and, since sports resumed in June of the previous year, online sports income. "Due to the result of the lockdowns, a bulk of additional players have registered online accounts," explains Senior partner at Ficom Leisure in Rome, Christian Tirabassi.

'We expect this trend will continue since many gamers have (grown acclimated to) wagering and gambling on the internet and on smartphones."

According to Fabio Schiavolin, CEO of Snaitech, 2020 demonstrated clearly the consumer appeal of online gaming, with Snaitech'ssales jumping 58 per cent over the last year, which was considered a record-breaking year.

He adds that "2020 data demonstrated a clear indication of the digitalization of demand for all goods and services, supported by the 2020 retail lockdown with consumers enjoying the digital offer with greater confidence."

Betting shop managers at Snaitech are among the converts. "We have been concentrating a lot on acquiring online gamers via our points of sale for a long time now, sharing the income with the shop managers and establishing a true omnichannel perspective of the customers," Schiavolin explains.

"Even the most hesitant retailers have realized the significance of capitalizing on business digitalization, which has been their sole source of income in the months following the pandemic. We have been able to boost compensation to aid the retail network to deal with the problem and recover stronger when the opening is permitted, as we always concentrate on partnerships."

The Covid-19 outbreak and AAMS influence on Italian football clubs were one of the most visible challenges the gaming industry has faced in the last 12 months. Land-based gambling and gaming, in particular, were subjected to lengthy unavoidable closures and, as of the moment of writing this content, had yet to see any signs of returning.

"Online sales have indeed been greater over the last 12 months, but they've not been sufficient to reimburse for the sector losses caused by shop closures," Alexander Martin, CEO of SKS365 explains.

However, the omnichannel endeavour was critical to the Italian business a long time before the new coronavirus came into the country in early 2020.

The Italian gambling industries were dealt a major hit when the Dignity Decree was passed in 2019, and practically all casino sales promotion was banned. However, the gambling businesses also had a role to play in the abrupt low level of awareness.

Lacking the formerly accessible assortment of advertising stimuli, the necessity to discover ways to push clients online prompted a more determined effort to use the retail presence as a lead generation tool. As a result, even when the latest marketing limits took effect in Italy, there was a seemingly counterintuitive increase in GGR.

The restriction on betting-related promotion appears to have had the effect of consolidating market share amongst those half-dozen major companies. Martin points out that SKS365 has become one of the big six sports betting operators holding a market share of over 10%, accounting for approximately three-quarters of total GGR.

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Revealed: How Italian bookies survived tough year - Goal.com

California-based Digital Marketing Agency Lyfted Studios has announced the expansion of its services to provide solutions for lawyers, automotive dealerships, doctors, and other medical professionals

COVID-19 has had an unprecedented toil on the corporate world. Today, everyone is seeking to go online, generate leads, and close sales without physical interaction. Digital marketing agencies worldwide have been on their toes, providing strategies for businesses in several industries. However, certain businesses and professionals have been overlooked by digital marketers.

Despite the prevalence of digital marketing, businesses and professionals in the medical, law, and automotive fields have not shared in the new trend sweeping through the corporate world. To end this backdrop, Lyfted Studio, a digital marketing agency in Orange County, CA, has announced that it would extend the frontiers of its services to provide tailored solutions for lawyers, automotive dealerships, doctors, and other medical professionals.

Over the years, Lyfted Studios has helped businesses in and around California with digital marketing strategies. The solutions offered by Lyfted Studios creative and industry-specific marketing strategies, social media marketing, search engine optimization (SEO), Google AdWords, professional branding, web design and development, and eCommerce marketing.

Some of the reviews from happy customers shared on the Lyfted Studios website reads:

What can I say? We couldnt have even made it past the first month of business without the team at Lyfted Agency. They could create an insane marketing strategy that boosted our sales by over 100% within the first three weeks Breezy Delivery.

Lyfted Agency went above and beyond to create a complete digital solution that covered everything from our website, business cards, flyers, and everything we needed to launch our law firm MVP Law Group.

I couldnt be happier with the results Ive been getting since Ive started using Lyfted Agency. Our dealership leads have been steadily increasing, and they did an amazing job creating our new logo, Private Collection Motors.

Alex and the team at Lyfted Agency created a beautiful new website and developed a new digital marketing strategy that skyrocketed our school registrations LB Bartending School.

As Doctors, Lawyers, and Automotive Dealers are turning to marketing agencies to help them get online, Lyfted Studios hopes to be a companion to these professionals, providing top-rated and tailored digital marketing solutions.

Visit https://lyftedagency.com/ to get a digital marketing proposal.

About Lyfted Studios

Lyfted Studios is a full-service digital agency based out of Orange County, California, that provides a full range of services, including web design, web development, eCommerce design, internet marketing, graphic design, and more. Through a team of professionals who have years of experience in various aspects of digital marketing, Lyfted Studios has helped hundreds of clients ranging from small businesses, lawyers, doctors, mechanic shops, automotive shops, fitness studios, and more.

To learn more, please visit https://lyftedagency.com/our-services/ or send an email to info@lyftedagency.com.

Media ContactCompany Name: Lyfted AgencyContact Person: Media RelationsEmail: Send EmailPhone: (949) 667- 4420Country: United StatesWebsite: http://www.lyftedagency.com/

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Lyfted Studios Announces Digital Marketing Services for Medical Professionals, Lawyers, and Automotive Dealerships - Virtual-Strategy Magazine

The Internet has a great influence on our lives. No matter what we do, we need an internet connection anyway. It is a part of our lives now. When it comes to business, could be a small business or corporate, the internet is the key to business growth. Many companies have changed their strategies. They are moving their business to this great platform. Companies are learning new marketing strategies that can help them grow their business. The internet is offering great business opportunities. It has changed the way of communication. In the past, it was pretty difficult for organizations to stay in contact with their customer and clients, but the internet has changed that too. Now you can stay in contact with your customers and clients and keep yourself updated with feedback. The business companies are getting high-speed internet service to boost their production.

Role of the internet in business

The Internet plays a vital role in business growth. Organizations are getting clients and customers data and analyze their buying habits and then make a marketing strategy. Everyone is looking for new business ideas on the internet.

With the invention of digital marketing, everything has changed. People are working from home all around the world. You just need an internet connection and youll be able to do work from anywhere in the world. Many internet service providers like AT&T internet offers high-speed internet to both residential and commercial customers and that too comes with unlimited data. Plus, AT&T customer service is ranked #1 in USA for there extra ordinary service. One can always cont on them in case of any query.

You can stay in touch with your clients and employees and can get updates related to work. During this COVID-19 pandemic, many companies started working from home and they did a great job. You cannot imagine a world without the internet these days.

Internet marketing

With internet marketing, you target your product-related customers and can boost your business growth by advertising your products and services. There are many benefits of internet marketing. Internet marketing gives you global reach. You will have the access to reach millions of prospective customers whether you have a small business or you have a multinational company. This is for all types of businesses. You can use different kinds of tools and target customers. There are different kinds of marketing tools and platforms where you can advertise your product and services and you can reach millions of people.

Content marketing

Through content marketing, you can reach millions of people. Content marketing is posting content related to your products and services on different websites to increase your business growth. You can hire bloggers who can write content related to your work and can post on different websites. Its a great way to boost your business and bring customers to your web page.

Search engine optimization(SEO)

Search engine optimization is a tool or technique through which you can bring your website link on the first page of search engines like Google by using tactics like on-page and off-page, so if someone types in a keyword related to your work, your company will pop up on the first page of google. Its a great technique to bring traffic to your page. It helps you get a high ranking in search engine results.

Social media marketing

Social media platforms like Facebook and Instagram help you a lot in the growth of your business. You can sponsor your product or services and select a specific kind of market that could be related to your product/services and can target a huge market. You can add a human face to your brand as a brand ambassador and can reach millions of people. You can make powerful and sentimental videos to attract and entertain your audience.

In the past, business organizations used to create ads with a huge budget and targeted the market through different platforms like Television, radio, and billboards but now with the internet, you can just sponsor your content and target the market, which is related to your product/services and can save a lot of money. You need to make your social media pages look aesthetic as that will attract more people to your page. The more followers you have, the more customers can see your services.

Online business platforms

There are different platforms like Amazon, where you can sell your product to customers all around the world. Many people are doing their business on such platforms and they are earning a lot of money because it does not require a big team to handle the production, delivery, and other concerns. You can do it yourself. Some people buy products from the market, put them on the internet, and sell the product with a great profit. Its a great opportunity. On top, you can stay in touch with your customers and get instant feedback as well and that will help you make your products and services better.

Summing it up

The world has changed. In this digital world, everything is linked to the internet. Companies are growing their business through digital marketing as the market has changed too. People these days do not watch Television a lot, only a few people listen to the radio and read newspapers. If you havent shifted your business to the internet, do not waste time anymore and shift your business to the internet and use internet marketing strategies. That will help you in the growth of your business.

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Why the Internet is Key to Business Growth? - Asap Land

Finding a company that offers coverage for high-risk drivers is not that complicated. Finding the best company that offers affordable coverage for high-risk drivers can be tricky., said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) June 30, 2021

Compare-autoinsurance.org has launched a new blog post that presents what high-risk drivers are and how they can get cheaper car insurance.

For more info and free car insurance quotes online, visit https://compare-autoinsurance.org/how-high-risk-drivers-can-get-the-best-car-insurance/

Car insurance for high-risk drivers can be very expensive. However, drivers labeled as high-risk can still find affordable car insurance policies. High-risk drivers are those drivers that pose a high financial risk to the auto insurance companies. Younger, inexperienced drivers are considered to be high-risk because they are more likely to be involved in accidents that cause injuries and/or high amounts of property damage. DUI offenders, drivers with multiple speeding tickets, and accident-prone drivers are also considered to be high-risk in the eyes of car insurance companies.

Drivers who are labeled as high-risk should consider the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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What Are High Risk Drivers and How They Can Save Money on Car Insurance - PR Web

The recently held e4m Health Communication Conference saw a panel discussion on the topic Strategies to Ensure & Support Mental Health. The speakers for the webinar were Dr Bhavana Gautam, Wellness Consultant, Counselor and Life Coach; Dr Vispi Jokhi, CEO, Masina Hospital; Piali Dasgupta, Senior VP- Marketing, Columbia Pacific Communities, and Nitiz Murdia, Co-Founder & Director, Indira IVF and MS Shamantha, Counseling Psychologist, Fortis Hospitals, Cunningham Road, Bengaluru. The session was moderated by Naziya Alvi Rahman, Editor at exchange4media.

The panellists discussed how to connect with consumers during this time of uncertainty and heightened anxiety. They also shared their insights on how brands must change the way they market and sell to the consumers in order to remain connected with their target audiences and progress their business goals while remaining mindful of consumers mental wellness.

Sharing his views, Dr. Vispi Jokhi said, Masina is an elegant institution which has been a mental health facility for almost 25 years. We've always had a spectrum of cases, which range from very mild to very severe psychosis. During this period, since the indoor admissions were restricted, there were a lot of patients who could not seek the help that they required, due to which they were suffering at home. So, we immediately thought of going on the digital platform and going digital in a bigger way than what we were doing conventionally. We made sure that we kept the services running. And we tried to defer admissions for as long as possible. But it was very difficult. However, once the lockdown started lifting and once we were able to understand more about Covid, and the fear of Covid became lesser, we gradually started taking patients in, more and more into the single rooms.

According to Dr. Bhavana Gautam, It cannot be a generalized approach. It needs to be well customized and it needs to really understand the fears, and move around that. Some of those fears may just be fears. It may not have any basis to it. The main work still remains that the counsel has to take into consideration all of the aspects such as their nutrition, their fitness, their social connect. In fact, their holistic health came into a much bigger role, rather than that piecemeal approach that was being implemented earlier.

According to Nitiz Murdia, the biggest problem with Covid is that when it suddenly hit the world, people didnt know how to react. They didn't know what it can cause or what it can do, and how to safeguard themselves. Digitally, a lot of misleading things were spread across through media which confused a lot of people. We put in a lot of efforts, especially with the help of telemedicine, teleconsultation. We provided them with a helpline, so they can get in touch with our doctors and so that they don't have to visit hospitals unnecessarily. We have tried to provide them with authentic information as there was a lot of misleading information being passed around.

According to MS Shamantha, We need to look out for the signs and symptoms. Any mental health disorder or symptom for that matter, will have certain symptoms. It can be physiological symptoms; it can be emotional symptoms. So we need to understand what are these symptoms and what are these signs and what are they related to. So if its anxiety for that matter. The person will be showing bodily cues, or they will have some sort of reaction to a particular situation. If it's depression, they will try and avoid social situations or they might isolate themselves or they might cry excessively. They may also face disturbed sleep and appetite. In such a case, firstly, one must understand who is very close to that person. Communicating the way one does also matters. One can't address it in public, or say it in a way that could be disrespectful or offensive to that person, as it is a sensitive matter. Mental health and stigma go hand in hand. So I think reducing that stigma and normalizing the fact that you can get help, whether it's taking medication, or just going to therapy. It is also necessary to help them understand that, people who just want to talk about their week too go to mental health professionals and that its not just people who have severe mental health issues. Therefore, informing people and educating people will really help.

The first thing you need to do is be a genuine listener. I have realized that most of the times people want help, they just don't ask for it. Because like I said, it's a stigma, or their egos get in the way, or they feel that they are going to be judged. So I usually land up training, the people who come to me for somebody else. I train them on how to become a better listener so that maybe then, the other person would feel much more at ease saying, Okay, you know what, I think I'll take your suggestion.

Piali Dasgupta, a mental illness survivor, shared her story. She explained, I've suffered for over 23 years and I continue to live with clinical depression and anxiety. Mental health is a spectrum. Specifically talking about the kind of support system that you need at work, I think India is far behind. And it's challenging, because it's a dual battle for people like us. We are fighting a battle with our own mind, where there are voices in your head that you can't necessarily control. And there are voices that are going on telling you that you're going to fail or your life is not worth living, you're not good enough, everything is wrong, everything is going wrong. So that's an internal battle that you fight. And then externally, you fight a battle with the ecosystem that you live in, which identifies you, as somebody that's looking for dependability or somebody that is a loner or is not a people's person, which is typically not looked at as a good sign in a corporate setup. But I think that even today, organizations have no structured way of dealing with people with mental illness. There is no policy in place, there is no structured way of dealing with people, there is a lack of awareness and a great amount of neglect.

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e4m Health Communication Conference: How to connect with consumers in times of uncertainty - Exchange4Media