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The Uttar Pradesh government has pulled up its marketing game with full-page jacket ads on newspapers to prime time slots on TV. Campaigns like "Irade Nek Kaam Anek" and "Naye Bharat ka Naya Uttar Pradesh" is already trending across platforms.

However, the lions share of the political ad budget would be allocated to news media for the Uttar Pradesh Legislative Assembly election 2022, say experts.

According to political analysts, high-intensity debates on news channels across the board will attract big spends from political parties and candidates ahead of the elections. In fact, parties have already started the initial phases of campaigning through news media.

Why is news the preferred medium for communication in UP when it comes to political messaging?

The first thing that crosses ones mind when we talk about political advertising is the news genre. The absence of ratings hasnt really affected the rates of news channels. Media vendors also know that high impact news will bring eyeballs to their channels and hence the rates are not going down in spite of channels not having their usual brag factor of TRPs. The recently concluded West Bengal elections are a clear example and Uttar Pradesh too will follow the same pattern, said Thulasi Krishnan, VP - Account Management, OMD Mudramax.

Unlike other markets, UP is a non media isolatable market. However, I believe despite TV media spillovers, there will be heavy usage of national GEC & News channels to influence the audience. Most part of UP is media dark since 65% of the population resides in rural areas. Free to air channels and DD become all the more important touchpoints for political campaigners, she added.

However, the focus on news will be more diverse with a more renewed emphasis on cross channel messaging. According to Asheesh Malhotra, Executive Vice President and Branch Head, dentsumcgarrybowen India, a flood of media bucks will be flowing into news channels and newspapers, who are also very digital-focused and mobile-first now.

Malhotra also added that in terms of spends, political parties still lean on the traditional mediums heavily, TV (mainly news channels), Print, Radio and OOH, since aligning with news entities has become a necessity for political parties in India. And moreover, the narrative can be controlled or even dictated, he said.

Upping the ante with an increased ad budget

Parties across the board are expected to up their ad spends for Up elections. As per past studies, the UP Polls saw a total of over Rs 5500 crore spent on campaigns in the 2017 elections. The spend will touch upwards of Rs 10000 crore this time around, said a political expert.

While news channels have not increased ad rates significantly in the last few months there might be premium inventory sold to political parties and individual candidates during the last legs of campaigning closer to the elections in 2022. As per industry estimates, the cost of a 10-second ad spot in regional news channels as well as on GECs will go by at least 20%-20%.

Similarly, even for print the cost of jacket ads and other prominent positioning ads will go up in the first half of next year especially Hindi newspapers that are read widely across North India. Hopefully the country will be partially vaccinated by the last quarter of the current fiscal and consumer sentiments will be better than what it is presently. This added to the election period demand will make newspapers increase ad rates too. While government ads are subsidized individual candidates or parties will not paying the premium to be on cover pages of newspapers, said a media planner with political clients.

Political messaging on digital

While news TV will see aggressive spends, digital publishers and other digital platforms will also see political messaging take over months before the elections in Uttar Pradesh.

According to Malhotra, digital media will be deployed heavily too. A bulk of it probably does not even get documented. Its done through many independent groups aligned to the political parties. This trend started in 2014 and continues to grow at a very rapid pace, he said.

Interestingly Uttar Pradesh with the highest spends in political advertising on Facebook in the last 30 days a number of pages like the Bua Babua page have spent significant amounts. As per Facebook Ad Library, between June 26 and Jul 25, 2021, the page spent as much as Rs 364,017 on ads about social issues, elections or politics. Another page Phir Ek Baar Modi Sarkar - Uttar Pradesh by up2022.com spent close to a lakh in just a week. Individual pages too have been spending substantially on Facebook like that of senior BJP leader from UP Dr Mahendra Singh, who has spent Rs 140,352 in the last 7 days.

Consumers shift to digital platforms has seen political parties also following suit with their marketing budgets. The result has been the percentage of ad spend devoted to online medium has grown significantly, said Himanshu Arya, Founder and CEO, Grapes Digital.

Social media campaigning has grown into a very attractive means of reaching out to potential voters. BJP is one of the largest spenders on political ads when it comes to social media platforms and Yogi Adityanath has a massive following on social media after the Prime Minister, Narendra Modi. However, the political messaging has to be very relevant and prominent in their content strategy and keep track of whats happening. As we go near the election date, the campaign on digital media will become effective to garner reach and engagement, "Arya added.

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In battleground UP, are news channels set to gain the most from 2022 assembly elections? - Exchange4Media

Grapefruit USA (OTCQB: GPFT), a premiere California-based cannabis and hemp company, and its flagship product, Hourglass THC+CBD Patchless Patch Topical Cream, has received an Instagram endorsement from Grammy Award-winning writer, producer and director Damien Matthias, known as ELove. ELove has performed and co-produced with LL Cool J, one of Def Jams Records first artists. He also played a key role in launching the careers of Tupac Shakur and John Forte of the Fugees and was integrally involved in the pre-internet marketing team of Def Jam Records, one of the most successful independent labels of all time.Hourglass, the best thing on the market. You have any kind of discomfort, this right here is filled with CBD, and it actually works. Best thing on the market, no doubt, said ELove in the Instagram post.

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CannabisNewsBreaks Grapefruit USA Inc. (GPFT) Shares Insta Message from ELove: 'Best Thing on the Market' - StreetInsider.com

How are digital marketing metrics effectively measured for success with brand growth? Youre probably thinking: leads and sales.

But a successful marketing campaign can be determined by much more than just those types of conversions!

Ask yourself:

Do you want more organic traffic to your website?

How about a broader reach on social media?

Or, a higher email click-through rate?

These are all valid goals to aim for and are backed by analytics data you can gather over time. As youll soon learn, there are a number of important digital marketing metrics to track and guide your campaigns, both for sales conversion and brand awareness.

Whenever you are focusing on your marketing efforts, think about this:

Its important to build a brand, not just a business.

Branding, in essence, is creating a distinct feeling and experience for your customers.

You might be wondering:

Well, how do I measure something so touchy-feely?

Branding needs a strategy, to communicate who you are and why people should care.

Its marketing that will execute on that brand strategy, and how you build awareness for your brand. Especially through digital marketing, these days.

And digital marketing campaigns can certainly all be tracked with digital metrics. Therefore, so can your branding efforts!

But in order to build a strong brand that can scale effectively by leveraging digital marketing tactics, the following questions have to be answered first in a strategic way:

>> You can learn how to do all of this brand strategy stuff here.

Now:

Depending on your particular business plan and marketing efforts, some digital marketing metrics may be more important than others.

Narrowing down your reporting to include the most relevant key performance indicators (KPIs) will reflect what digital marketing success looks like for your brand.

This in-depth article will cover:

Youll find out which digital marketing metric that brands use to determine website success. And, which of these metrics is especially important to branding campaigns.

Ready to dive in?

Before you can determine if your digital marketing campaign is a success, you need to set objective, achievable goals.

Much of your online strategy is born from your goals.

Goal setting ensures you have something to strive for. Whats more, it provides a guideline for the digital marketing metrics youll use to measure the success of one or more campaigns.

Ill put it another way:

You really cant measure success without goals!

That fact holds true no matter what youre attempting to measure. From digital marketing success to personal financial success, without goals you are limited to two basic analyses:

I seem to be making some progress.

Or:

This doesnt look like its working.

Kind of vague, huh?

Take a look at the sample below from Sprout Social. It shows five distinct social media metrics and a detailed plan for how the company intends to achieve them.

Your digital campaign will have more than just a social media element. However, this template offers a nice overview of how you can set goals for anythingand during any point of your marketing funnel.

SEE ALSO: 10 Ways to Set Realistic Social Media Goals for Your Business

There are a few key details youll want to include above and beyond what you see in the diagram.

Ill break down exactly how to set the goals you can use when measuring digital marketing KPIs:

Accountability is a large, if not the largest, part of reaching a goal. Whether you have 5 days or 5 months, you must include a concrete time frame.

Determining the time frame for your digital marketing campaign goals will help create a sense of urgency as well as accomplishment.

A time frame can also set parameters for comparison when you run marketing metrics reports for month-over-month or year-over-year progress.

Lets say your goal is to earn 500,000 impressions from social media campaigns and drive 10,000 new visitors to the website. Those are two excellent digital marketing success factors.

The key to this step is determining a quantifiable result to achievereal numbers that could be an educated guess or based on a pattern of growth.

Keeping a time frame in mind, be sure to determine how long you have to reach this milestone. It can be one month or 12 months, depending on the effort behind the digital marketing campaign.

When you think about digital marketing KPIs, there should be numbers assigned to them.

Simply saying, expose target audience to brand content isnt enough. Set yourself up for success by providing as much detail as possible.

Being specific with details will better prepare you to execute your campaign by serving as a roadmap. Furthermore, it helps you pinpoint what works and what doesnt when youre ready to measure efficacy.

Once you have selected the digital marketing metrics for your campaign, putting together a marketing measurement template is easy and provides valuable insight.

This document will serve as a guideline. It is something you can use (and modify as necessary) with each campaign.

A marketing measurement template might include things like:

As a refresher, this graphic from Perdooexplains concisely how to write SMART goals for any project or campaign:

Now youre prepared to set goals before executing a successful digital marketing campaign for your brand.

Lets take a look at the exact marketing metrics you will use to measure the success of those goals.

When it comes to measuring digital marketing success, there are seemingly endless digital marketing metrics. Below is a compilation of the most important ones youll need to consider.

Not all of these digital marketing KPIs may be relevant to your particular business goals, but its a starting point on the road to finding ROI (return on investment)!

These first 10 items outline the website traffic metrics that matter most for success with digital marketing. Do you have Google Analytics installed on your website? Youll need it, or something similar in order to track this type of data.

What do most companies measure to determine the success of their websites?

Traffic.

Your website serves as your home base, and the face of your brand. Therefore, all of your digital marketing efforts will likely focus on driving traffic there. Individual campaigns may focus on list building or increasing social media reach, but the ultimate goal of that activity is to send more traffic to your website over time.

Because of this, measuring website traffic metrics regularly will provide you with a number of insights such as which campaigns are working and when.

If at any point you see a steady decline in traffic while still conducting consistent marketing efforts, consider troubleshooting your website. You may find broken links, a Google Algorithm penalty, or other technical issues deterring visitors.

Tips for sending more traffic to your website:

More resources to help you improve this website traffic metrics:

This useful website traffic metric sheds light on exactly where your website visitors are coming from.

With the myriad of marketing platforms available and limited time to capitalize on all of them, the Traffic By Source metric is one to watch.

Use it to determine which sources are winners, and which ones need a little more attention. Or, use it to narrow down where youll spend your valuable time creating content.

Here are the four main website traffic sources tracked by Google Analytics:

The value of this dual metric is that it helps you determine how relevant your website content is over time. Multiple visits can indicate you are providing informationthat people find so valuable, that they keep coming back.

As you release new content on a regular basis (think: blogs), you can review your New vs. Returning Visitors marketing metric to see how any given content piece is performing.

Simply put:

If youre looking to drive more organic traffic to your website, New Visitors may be of importance to you.

If you would like to measure how many people come back to browse and consume info, the Returning Visitors website traffic metric is important to note.

Tips for increasing new and returning visitors:

More resources to help you increase visitors to your site:

Sessions refer to the number of visits your website receives. Google specifically counts this in 30-minute increments, meaning it triggers this website traffic metric only once every half hour for each individual user.

Think of Amazon, as an example:

Users may trigger a session in the morning to shop, and then visit again later in the day to add something new to their cart. Each of those are considered unique sessions.

Depending on your websites function (informational, ecommerce, etc.) or the industry, the time on site metric can vary in its relevance to your campaigns.

A study by Brafton found these average session duration numbers by industry.

Average Session Duration is a general indicator of how long visitors spend on your site entirely. This helps you to understand how your site performs from a user experience (UX) standpoint.

Average Session Duration (time on site) can help answer these questions and many more.

Tips for increasing a visitors time on page:

More resources to help you improve average session duration:

This is the total number of pages viewed. A user who repeatedly visits the same page will trigger this marketing metric, so its the broadest of all page-related measurements for digital marketing success.

However, its one of the most important website traffic metrics.

Its relevant to know how many pages are visited on your website in a given time period. This helps you to understand if your entire site is of value or if only certain pages are.

To further determine which areas of your website are most valuable, look at this metric. You can find it in the Behaviors section of Google Analytics.

The Most Visited Pages metric uncovers all sorts of information about exactly where your sites visitors are going and for how long. For a deeper analysis, check out the Behavior Flow.

Heres a marketing metric that is very specific and reveals quite a bit about your website design and user experience.

If your campaign is meant to drive new users to your website for a more general learn more branding effort, the Exit Rate metric will show you exactly where they left after they reviewed your content.

Unlike Bounce Rate which triggers when someone views only one page, Exit Rate tells you where the user lost interest after spending some time exploring.

Make sure they dont lose interest in your brand!

More:
19 Digital Marketing Metrics for Measuring Success in 2020

Internet marketing is an inexpensive way to reach a large number of people. Affiliate marketing, in particular, is a popular choice in these current times.

For those who are not familiar, affiliate marketing is a business model in which companies reward third-party publishers (also called affiliates) for generating leads/sales to the companys products or services.

For example, LoudBeats.org, a website focused on reviewing musical instruments and anything related to music, redirects the readers to Amazon and other shopping sites through affiliate links for each of the products they review.

Needless to say, for every sale made through their link, LoudBeats receives a commission. Theyre now one of the top affiliate generators in the music industry.

Can you also become a successful affiliate marketer?

The answer is yes, but youd need to have the right mindset and this guide helps you develop it.

No single book can teach you everything about affiliate marketing. A strategy may boost your earnings today, but theres no guarantee that it works forever.

You might have just finished a great course on the dos and donts of affiliate marketing. But there are at least a thousand more things to know. Immerse yourself in learning new developments in the field every day. This is the common secret of all prominent affiliate marketers.

So, why is affiliate marketing the best method for beginners?

It is cost-effective and flexible allowing them to work with several brands at the same time. The pay is performance-based and there is a huge scope to increase earnings rapidly.

Whether youve chosen a niche based on your interests or on the trends, stay committed and develop a knack for it. Do not switch to another niche abruptly unless you wanna lose your credibility among your followers.

You may regret choosing a niche when you run out of content ideas. But with the right tools like Google Keyword Planner, youll be creating fresh content in a few hours. So, hang in there.

Driving traffic to your website is a tough job. Youll have to constantly engage your audience with relevant content. It doesnt happen overnight.

If things seem to be working, dont be self-satisfied. Work towards your goals. Keep publishing high-quality content. Check out the other strategies too and see if they can be great additions to your current strategy.

Dont be disheartened at failures. See where things might have gone wrong. Check the demographics of your audience and create better content.

Newbies view affiliate marketing as a quick way to make money. They do not realize that their earnings depend only on the websites traffic and the conversation rates. Such unrealistic expectations result in disappointment and prompt them to quit.

Remember that realistic expectations reduce stress and give you a better perspective of your sites development. Therefore, youll be happy about every little goal you achieve. Calculate your strengths and weaknesses. Know your limitations. Understand your competition. Prep your mind to face failures.

Winners never quit and quitters never win

As an affiliate marketer, youre investing time and money. If youre just getting started, things may seem overwhelming and failures can leave you in confusion. Even the most successful affiliate marketers have come through this way.

There are no shortcuts here. Though I wont tell you that your site will be one of the top five in the future, I can assure you that your patience and dedication will help you see decent profits soon.

To run affiliate marketing links on your website, youll have to follow certain legal requirements like Privacy Policy, T&C and Cookies Policy.

According to FTC guidelines, the disclosure must be at the top of every page on which you endorse the affiliate product or service.

However, you dont have to write the entire disclosure on every promotional page. Inform your users that the page contains affiliate links in a few lines and add another link where they can learn about it completely.

Affiliate marketing is not fast and easy like many gurus claim. It is a long-term strategy and youll need to be consistent and meticulous.

Whenever you make a little profit, think of ways to invest it for your sites further growth. Watch your stats constantly and employ new strategies to improve them.

Remember that it can take really long to become a successful affiliate marketer. So, before you invest, calculate the returns in terms of years (and not months).

Adopting your mind to new ideas can take from days to months. But if you work hard with the right tactics, youll surely become a successful affiliate marketer.

Author Bio:Res Marty, the founder of Affiliate Academy currently lives in Switzerland. His goal is to give the best tips for budding affiliate marketers and help them achieve financial freedom. He prefers to write honest reviews about essential products, tools, and training in the affiliate marketing world.

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How to Develop the Right Mindset to Succeed in Affiliate Marketing - South Florida Reporter

LOS ANGELES, July 23, 2021 /PRNewswire-PRWeb/ --UBI programs are getting more and more popular with each year that passes. The numerous advantages provided by UBI programs are tempting for drivers that want to pay less on their insurance premiums. But to pay less on their insurance, policyholders will have to allow their insurers to install a small telematics device in their vehicles. The thought of being monitored can be frightening for some, but for others, UBI programs are a great opportunity.

Usage-based insurance programs have the following advantages:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

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Media Contact

Daniel C, Internet Marketing Company, 8183593898, cgurgu@internetmarketingcompany.biz

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Car Owners Can Quickly Lower Their Car Insurance Rates With The Help Of Usage-Based Programs - Benzinga - Benzinga