Archive for the ‘Internet Marketing’ Category

SARVA urges everyone to embark on their fitness journey – Exchange4Media

Ahead of International Day of Yoga on 21st June, SARVA, a yoga-based wellness platform, has undertaken a campaign called #StartTohKaro. The brand aims to encourage people to become fit or begin their fitness journey irrespective their health needs or their fitness preferences. SARVA is seen promoting the use of platforms in addition to their own, all of which offer similar digital wellness services.

The importance of physical and mental fitness has come to the forefront in the past two years. We have come to understand that being physically and mentally healthy is as essential as eating three meals a day. Practices like yoga have helped millions across the world in building their immunity and staying fit. The campaign #StarttohKaro therefore is a call to action for people to start on their physical and mental health journeys with any style of activity that suits and excites them.

Speaking about this,Sarvesh Shashi, Founder, SARVA, said, The journey to health and fitness just needs a start button. So, we want to tell people out there that Aap #StartTohKaro (Just start)! No more thinking, just begin. Consistent daily exercise, breathing techniques to boost immunity and good nutrition can do the trick, just like it did for me during the time I suffered from COVID. June is celebrated as International Day of Yoga Month, as it lauds a practice that ensures holistic well-being. We want people to start their tryst with good health and utilize our platform towards helping communities thrive and work towards feeling healthy, physically and mentally. In the business of wellness, the more the merrier because it spoils the user for choice, and self-care is the need of the hour!

Adding further,Malaika Arora, Co-Founder, SARVA, said,The journey of a thousand miles begins with a single step. There cant be a better statement to describe what we want to convey and the positive impact it has on your fitness journey just by making a start. Your journey to better health can also begin now; all you need is to take a first step in that direction.Theres no better time to start than today!

Mira Rajput Kapoor, Partner, SARVA, added, This initiative by SARVA is not only unique but also the need of the hour given how the last two years have been full of fear and health concerns due to the pandemic. There is a need to nudge people to get moving, and choose whatever physical activity suits their needs. There are a plethora of platforms out there to help us get going in this direction and I have personally benefited a lot during these difficult times too. I urge everyone to make the most of what is available and ensure they are healthy and fit in a holistic manner.

SARVA means everything. The underlying message is to rewind and notice there is all the help available to people to be everything they want to be. SARVAs campaign features brands like Calm, HeadSpace, InsightTimer, HealthifyMe, Cure.fit, Peloton, HappyNotPerfect, Meditopia, among others, all of whom account for a potential collective reach of 350+ million users. SARVA has been undertaking several initiatives ever since the pandemic first hit to ensure all-round health and wellness.

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SARVA urges everyone to embark on their fitness journey - Exchange4Media

ICC World Test Championship Final ropes in Shyam Steel as its official partner – Exchange4Media

Shyam Steel India, a producer and manufacturer of TMT Bars in India, today announced its association for ICC World Test Championship Final as the official partner for the event. The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June 2021 plus a reserve day at Southampton, England.

Based on the association, Shyam Steel India will have its logo presence in the outfield and perimeter board. The brands logo will also be displayed in the backdrop for flash interviews and post-match presentation and in the ICC website and mobile app. The brand will have the right to use photograph and Audio-Visual clips of the match for internal use and promotional purposes. Shyam Steel India will leverage the association to enhance its brand awareness, build relevance and engage with the target audience. The partnership with ICC will help brand Shyam Steel to instantly connect with the millions of viewers watching the event across India and abroad.

We are pleased to have Shyam Steel on board as our official partner for the inaugural ICC World Test Championship Final. We look forward to working with them for this prestigious event said Anurag Dahiya, Chief Commercial Officer, ICC.

We are very proud to associate ourselves with this prestigious event. India is a cricket frenzy nation, and this partnership will help us build high brand recall amongst the cricket lovers of the country. On behalf of Shyam Steel Family, we wish our Indian cricket team all the very best for the championship match, said Lalit Beriwala, Director, Shyam Steel India.

Shyam Steel India has also planned a series of activations across digital platforms to grow stakeholder engagement and brand recall. The activation includes sharing interesting trivia and conducting gripping contest, wherein the audience can win exciting prizes. In alignment with the brand philosophy, Maksad Toh India Ko Banana Hai and Hamesha Ke Liye Strong, Shyam Steel India along with the millions of cricket lovers will be rooting for their Team India to bring the Test Championship home.

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ICC World Test Championship Final ropes in Shyam Steel as its official partner - Exchange4Media

Greenville marketing agency talks internet cookies and what to know before you click – WSPA 7News

GREENVILLE, S.C. (WSPA) We all surf the web daily and struggle with the same pop up question on our screens: should I accept cookies?

Strategic marketing agency STORY in Greenville explains that an internet cookie is a small block of data put on a users computer. Cookies are a way for advertisers to track what you click on, STORY Founder and CEO Ben Pettit said.

Agencies are looking for information like your age, sex, what you click on and how they can send you a link to make you buy items, some of which you dont need.

Pettit said if the website is asking you to accept cookies and you often visit the site then accepting cookies might be ok. One example, it could help you to not have to sign in multiple times.

Your information, however, could be sold to large agencies looking to use your data for their benefit.

To learn more visit click here and follow Pettits blog.

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Greenville marketing agency talks internet cookies and what to know before you click - WSPA 7News

Internet of things (IoT) in Healthcare Market to Exhibit Astonishing 25.9% CAGR by 2028 – GlobeNewswire

Pune, India, June 07, 2021 (GLOBE NEWSWIRE) -- The global internet of things (IoT) in healthcare market size is expected to experience significant growth by reaching USD 446.52 billion by 2028 while exhibiting an astounding CAGR of 25.9% between 2021 and 2028. This information is published by Fortune Business Insights in its report, titled Internet of things (IoT) in Healthcare Market Size, Share & COVID-19 Impact Analysis, By Component (Devices, Software, and Services), By Application (Telemedicine, Patient Monitoring, Operations and Workflow Management, Remote Scanning, Sample Management, and Others), By End-User (Laboratory Research, Hospitals, Clinics, and Others), and Regional Forecast, 2021-2028. The report further mentions that the market stood at USD 71.84 billion in 2020. Factors such as the growing awareness regarding self-health monitoring and the evolving healthcare infrastructure are expected to boost the demand for the product worldwide.

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Market Exhibited 24.1% Growth Rate in 2020 amid COVID-19

The surging number of patients for diagnosis and detection of the novel coronavirus overwhelmed the healthcare settings globally. Owing to the sudden influx, the healthcare sector focused on adopting modern means to ensure reduced downtime for screening and testing of patients. Several hospitals and diagnostic centers started adopting IoT-based systems. For instance, according to the World Health Organization (WHO), in 2020, medical staff and patients in Wuhan, China, started adopting Cloud-Minds AI-synched smart medical devices consisting of rings and bracelets. This led to the market exhibiting a growth rate of 24.1% in 2020.

Market Segmentation:

Based on the component, the market is trifurcated into devices, software, and services. On the basis of application, the market is divided into telemedicine, patient monitoring, operations and workflow management, remote scanning, sample management, and others. Moreover, based on the end-user, the market is segmented into laboratory research, hospitals, clinics, and others.

Lastly, based on region, the market is categorized into Asia-Pacific, North America, Europe, the Middle East and Africa, and Latin America.

What does the Report Include?

The global market for internet of things (IoT) in healthcare report includes a detailed analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, which are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to introduce new products, announce partnerships, and collaboration that will further contribute to the market growth between 2021 and 2028. Moreover, the research analyst has adopted several research methodologies such as PESTEL and SWOT analysis to obtain information about the current trends and industry developments that will drive the market growth in the forthcoming years.

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DRIVING FACTORS

Increasing Focus on Self-Health Monitoring to Promote Growth

The increasing awareness regarding fitness and health is leading to the demand for self-health management techniques. This has surged the demand for several medical wearable devices globally as people can easily access and monitor their health at any given time. Moreover, several manufacturers are focusing on introducing advanced monitoring devices to cater to the growing consumer demand. This is expected to favor the global internet of things (IoT) in healthcare market growth in the forthcoming years.

REGIONAL INSIGHTS

Asia-Pacific- The region is expected to remain at the forefront and hold the highest position in the market during the forecast period. This is due to the presence of a large population and the rising investment in digital technology in the healthcare sector in the region. Asia-Pacific stood at USD 28.46 billion in 2020.

Latin America The region is expected to experience considerable growth backed by the increasing focus on developing healthcare settings. For instance, February 2020, several Brazilian Ministries such as innovation, healthcare, and technology collaborated to integrate the internet of things (IoT) in healthcare schemes for the betterment of patients.

COMPETITIVE LANDSCAPE:

Product Innovation by Key Players to Strengthen Their Market Positions

The market is segmented into several major companies striving to maintain their dominance by introducing advanced IoT in healthcare solutions to cater to the growing demand from patients worldwide. Additionally, the adoption of strategies such as merger and acquisition, collaboration, and partnership by other key players is expected to boost market growth during the forecast period.

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Industry Development:

List of the Companies Operating in the Global Market for Internet of things in Healthcare:

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Internet of things (IoT) in Healthcare Market to Exhibit Astonishing 25.9% CAGR by 2028 - GlobeNewswire

How To Get The Most Out Of Instagram Marketing – TechBullion

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Instagram Marketing is one of the hottest ways to market your business. There are many ways to market on Instagram, but the key factor is that each person will see your business differently. Thats why its important to focus on a small group of followers for each different campaign. However, if you want to get the most from Instagram Marketing its best to follow a few guidelines. This social networking platform will help you increase brand awareness, connect with a huge audience, and increase sales.

The first thing to do when getting started with Instagram Marketing is to find an Instagram Influencer. An Instagram Influencer is someone who has a large influence over the audience on Instagram and they can help you market your brand effectively. The best way to find a great Instagram Influencer is to look through their followers or comments. If someone has a large following you should contact them. An interesting product, service, or promo might just land you an influencer marketing account.

Once you have found an influencer youll want to use them as part of your instagram marketing strategy. Every time your customer or follower takes a picture with your product theyll be sharing it with their Instagram community. You can easily take advantage of this sharing by making promotional posts for your products on your Instagram account. You can also make posts that encourage people to share the images with their networks.

One of the biggest challenges when using Instagram as part of your digital branding strategy is finding a way to gain the interest of the audience. Unlike traditional forms of internet marketing, brands must create engaging content in order to get followers to notice them. If your content is not interesting people wont be willing to share it or click on the link to go to your site. It is vital that you engage your audience and show that you understand their interests and problems. With that in mind, never forget to add your audience to your social network so they can be part of your marketing strategy by following you on Instagram and sharing the images and content on your social networking profiles.

Instagram Marketing is an excellent way to give your followers real information about your brand. When combined with an engaging content strategy, this new social network will help you market your products in a better way. With the right approach, it is possible to create an Instagram account that can help you market your business alongside providing insight and useful information to your followers. Instead of reaching your audience through email and articles, you can now reach them by sharing useful content on this platform that they can relate to. With an effective marketing plan and a solid focus, its possible to see significant increases in your revenue and brand awareness.

If you want to get the most out of your Instagram marketing efforts you need to pay attention to what your followers are asking for. By offering captivating content and giving your followers tips and tricks that theyve been wanting, you can expect to see your following grow significantly. By connecting with people who have a strong connection to your brand and content, it is possible to develop long term relationships that can span across multiple websites and social networks. Through using this awesome platform as part of your overall online marketing strategy, you can create amazing results that will dramatically improve the visibility of your brand and increase your profitability.

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How To Get The Most Out Of Instagram Marketing - TechBullion