Mediaboss Marketing

Since information technology has been evolving independent of the behemoths who dominate the Internet business, this has led to the rise of data storage using blockchain technology.

By Biswajit Das

Surely, Berners-Lee (inventor of the Internet) did not expect that the internet would one day be controlled by a handful of behemoth corporations like Google, Facebook, Microsoft, Amazon who dominate the web and become owners and profit from the data!

Fortunately, the core constituents that built the Internet hardware and software technology as well as bandwidth are not solely in the hands of these behemoths. (There was an attempt by some behemoths to control the bandwidth in cahoots with telcos, which was successfully blocked by Government regulations driven by popular opinion.)

Today, any company with the resources can easily set up web server clusters to handle humongous volumes of data and transactions. Heres how it happens.

Technology To The Fore

Since information technology has been evolving independent of the behemoths who dominate the Internet business, this has led to the rise of data storage using blockchain technology (a by-product of crypto-currency) along with distributed ledger technology. Not to mention revival and evolution of statistical programming (read: AI/ML) computer programming languages like R and Python. On another note, server farms have become commonplace with the easy availability of high-quality hardware and a lot of open source software. Its feasible for large corporations to manage their own large private clouds instead of outsourcing.

All the above developments make a clear case for democratisation of business transactions with decentralised data storage, viz. without any central mediator or marketplace.

Since information technology has been evolving independently of the behemoths who All this will ultimately reduce the dependence on marketplaces which are based on centralised fat servers run by behemoths who make their billions by selling private data to potential advertisers.

Web 3.0

As far as the business Web is concerned, we can expect more peer-to-peer transactions and communications, transparency, opt-in that allows individuals and companies to take ownership of their precious data and transact in their own time.

So, with Web 3.0, will there be any significant difference between private platforms (aka walled gardens) and public platforms (marketplaces)? And how will the marketing function be affected in this process?

But first, lets define what we mean by a Private Platform. Any server cluster which holds the data and manages transactions of an individual enterprise or group (as against an aggregator or marketplace) is a Private Platform or the new walled garden.

Earlier, walled gardens referred to aggregators and marketplaces which would restrict their users access for profit motives. For example, Linkedin would not let you mention your email id in any communication to ensure that you communicate only within Linkedin.

Private platforms always existed, But they were inward-focussed and communicated with internal systems like ERP, CRM, etc. They were not open to their users communicating outside Linkedin.

Both private platforms and public platforms can have similar infrastructure. Both can access humongous server power, technology, bandwidth and reach. Private platforms aggregate data for their own use as against marketplaces who sell data as a business model.

Going forward, private servers will communicate smoothly with external public platforms and most importantly, directly with other private platforms.

The Virtual Marketing Office

With decentralised infrastructure and application platforms replacing todays centralised tech marketplaces, private marketing platforms will become the virtual marketing offices of the future. Controlled by businesses and entities who will own the data, with minimum invasion of privacy and interruptions.

Today, every large marketer faces a serious problem of managing marketing investments because of the multitude of options, each of which requires a specialist. Marketing activities are spread over multiple markets and managed independently by different offices.

To orchestrate the entire set of marketing investments in todays volatile and complex market, large marketing departments need to track their plans and their execution constantly. Tracking requires that all marketing data be available in a single place something thats easier said than done.

Thats where a private marketing platform plays a role by bringing together marketing planning, marketing operations, data visibility and analytics together in a single integrated platform which facilitates virtual collaboration.

Initially, private platforms communicate with internal systems to create a single integrated end-to-end user experience, ensuring that all relevant data is available in a single place.

Going forward, with more private platforms entering the ecosystem, private platforms will start talking to other private platforms as well as public platforms, relying more on peer-to-peer distributed transaction ledgers rather than large marketplaces and aggregators.

The author is founder of Brandintelle. Views expressed are personal.

Read Also: How OTT will be the new advertising platform for advertisers to reach their consumers

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Why there is a rise in virtual marketing office - The Financial Express

Business owners have only one thing on their mind, driving clients to their website. No matter the industry, the more clicks you receive, the traffic you will drive to your website. With several strategies available online, Search Engine Optimization (SEO) is the most crucial component in building a strong online presence and increasing your website visibility on search engines. In this digital world, must use different and unique tactics that can increase traffic and generate more leads for your business. For instance, an excellent web hosting provider can help you achieve your marketing efforts from security to user experience. Hosting Foundry compares and reviews some of the best hosting providers that can work for you.

A steady stream of clients will help you increase your ROI and enhance your overall website performance. With billions of people across the globe have access to the internet, marketing tactics will help you promote your brand and build a client database.

How to Drive More Clients That Can Make Your Business Grow

Keeping up-to-date with the latest trends and development will help you have an edge over your competitors. No matter the business you are involved with, outdated content can negatively impact your website performance. By consistently posting fresh content on your site, your website will be more appealing and attractive to your audience. Search engines are always in search of websites that provide value, current news content, and relevant information to their online users.

The first step in any SEO strategy is building a keyword database. The keywords you choose must be relevant to your niche so that your website content can reach the right audience. For instance, you can add keywords to your website headlines or strategically place keywords all over your website. You can even consider long-tail keywords as they target a very specific audience and are often less competitive in nature. For example, you can focus on a specific currency in your money exchange website or a specific country by providing relevant and up-to-date information such.

Whether you are new to the marketing world or a seasoned marketer, analyzing your competitors could help you build your website better. A simple and quick search on Google can help you narrow down a few topics related to your niche that have been searched by your prospects. When you analyze other websites, you will notice the different topics they have covered and the way it has been presented. Then you can use your creative skills and do something different from your competitors that can help you understand your audience better.

Focusing on topics that are attractive and appealing to your target audience is a great way to drive more traffic to your website. Users are always consuming information through the internet be it blogs, videos, infographics, or even white paper, etc. You must learn to use these different channels of content to reach your target audience. Blogs are a great way to attract people and gain the most traffic. Ensure that you optimize your blogs or news feeds with relevant keywords so that your posts can reach a wider audience. Another content strategy you can implement is writing guest posts with other authoritative sites which can help in improving your website performance.

User experience is considered an important ranking factor for search engines. Thats why optimizing your website will help you drive more traffic to your currency exchange site. The slightest inconvenience caused to your visitors will turn them away. The last thing you would want is your online visitors bouncing off your site because they are unable to navigate your site efficiently. A well-functioning website that has good compatibility and great download speed tend to garner more traffic. If a customer stays longer on your site, crawlers will send positive signals to search engines that will help increase your visibility because now you can be considered as a credible website.

Email marketing is one fascinating marketing strategy that is still an integral component of the online world. It has been stated that global users are set to grow to 4.6 billion by 2021. Having the highest ROI of any marketing tactic, you can easily optimize this strategy that too at a very low cost. By building an email list of prospective clients and past clients, you can send newsletters, share quality content, the latest developments, or even offer discounts on the services or products you offer. You can also consider adding website links on your site that can drive more traffic and increase the opportunity for a sale on your site.

Everyone is online including your competitors and your leads. Being one of the biggest platforms in promoting your business, may not help in increasing your website rank but it will help gain brand awareness and create a one-on-one relationship with your target audience. You must learn how to optimize your social media profiles with all the necessary information so that your followers can contact you easily. The call-to-action buttons and location of your business should be included as well in your profile, which can attract a lot of local people. Linking your website to your social handles and your social handles to your website is an excellent way to engage and interact with your audience and build a social media presence.

Use these tactics that can help you drive more traffic to your website and ultimately grow your business online.

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How to Drive More Clients That Can Make Your Business Grow - The Southern Maryland Chronicle

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Digital Voting Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis.

Digital Voting Market is growing at a High CAGR during the forecast period 2021-2027. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market.

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Top Key Players Profiled in this report are:

Vote-Explorer., Poll Gateway, Follow My Vote, AssociationVoting, Agora Voting, Software 4 Schools, SurveyLegend, Eko Internet Marketing, BigPulse, RightLabs, Telusys, EzVote, Eballot, OpaVote, Innovision Incorporated, Simply Voting, Survey & Ballot Systems, Vogo, TallySpace, VoxVote, NY Soft Services, Option Technologies, Votabox, Meridia Interactive Solutions.

This report provides a detailed and analytical look at the various companies that are working to achieve a high market share in the global Digital Voting market. Data is provided for the top and fastest growing segments. This report implements a balanced mix of primary and secondary research methodologies for analysis. Markets are categorized according to key criteria. To this end, the report includes a section dedicated to the company profile. This report will help you identify your needs, discover problem areas, discover better opportunities, and help all your organizations primary leadership processes. You can ensure the performance of your public relations efforts and monitor customer objections to stay one step ahead and limit losses.

Global Digital Voting Market Segmentation:

Market Segmentation by Type:

ElectionPoll

Market Segmentation by Application:

Local GovernmentsCorporate and IndustryAssociationsEducationUnions

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Market Penetration: Comprehensive information on the product portfolios of the top players in the Digital Voting market.

Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.

Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

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The cost analysis of the Global Digital Voting Market has been performed while keeping in view manufacturing expenses, labor cost, and raw materials and their market concentration rate, suppliers, and price trend. Other factors such as Supply chain, downstream buyers, and sourcing strategy have been assessed to provide a complete and in-depth view of the market. Buyers of the report will also be exposed to a study on market positioning with factors such as target client, brand strategy, and price strategy taken into consideration.

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Table of Contents

Global Digital Voting Market Research Report 2021

Chapter 1 Digital Voting Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Digital Voting Market Forecast

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Digital Voting Market to Witness Rapid Growth by 2027 | Vote-Explorer., Poll Gateway, Follow My Vote, AssociationVoting Test & Measurement - Test...

Kettlers chatbot feature enables prospects to get information 24/7 about its properties, such as 800 Carlyle Apartments in Alexandria, Va. The blue icon at the bottom left enables accessibility customization. Image courtesy of Kettler

Now, more than ever, apartment prospects of all ages spend hours looking at their screens. Multifamily marketers have responded to this reality with creative messaging and calls to action delivered to desktops, laptops, tablets, phones and wearables.

Unlike static print ads or billboardswhich the American Marketing Association (AMA) describes as one-way communicationdigital marketing is an interactive, dynamic and ever-changing process.

According to the AMA, digital marketing is the use of any method conducted through electronic devices to promote a brand or reach consumers. A multifamily digital marketing strategy generally involves a combination of various channels, including websites, online advertising, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, content creation (blogs and video) and email to reach customers.

READ ALSO: Upgrading Your Value-Add Marketing Strategy

Not all digital marketing channels deliver return on investment (ROI). Experimentation will reveal which ones are appropriate for specific properties or regions within the portfolio. Even when tried-and-true digital marketing methods have been identified as delivering results consistently, it pays to test new ideasbut not all at onceand always record cost and results.

The most critical part of an effective apartment marketing strategy is measuring the success of activities. In addition, be sure to define key metrics for each marketing channel and record them regularly on a real estate marketing report. Tracking your marketing expenditure and the closed deals from your online activity helps you easily determine the quantitative impact and overall real estate marketing ROI for your entire marketing funnel.

Once you have this framework in place, you can drill down deeper to look at channel performance and specific marketing activities to help you answer this question: What gives me the best real estate marketing ROI?

According to Daryl E. Smith, senior vice president & chief marketing officer at Kettler, one essential aspect is having a reputation management program.

Having a robust partner who can manage your reputation means that if your people are commenting on any of your reputation channels, whether its Google My Business or anybody else, (means that) you have a way of responding to it, Smith said. Theres also a transparency for the organization to be able to see whats been said and take stock of what people are saying about the brand.

According to Smith, digital marketing has evolved as both an art and science. My peers in sister industries such as hospitality and retail have really figured it out, and theyve done a great job with it. For us, its about how do we continue to make a meaningful experience for our consumers.

At Kettler, the answer lies in omnichannel marketing, an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last.

READ ALSO: Instagram Guides for Multifamily Marketing

Omnichannel marketing builds on texting, e-blasts and other digital formats used to interact and engage with renters. Weve got all these digital entry points to connect with the consumer, Smith noted. Now we want to make it frictionless for them and tie them all together in a seamless experience digitally.

For example, if a prospect is on Instagram or Facebook and sees a property ad, instead of writing down the URL and exiting out of Facebook to go to Kettlers website, they can simply click on that link or on that ad and get all the information they need. If they want to transact, they can fill out an application or schedule an appointment and then exit back into the environments they were currently in. Omnichannel marketing provides more opportunities to capture and convert in a real-time, 24/7 format.

The second part of that omnichannel engagement is getting into a meaningful conversation using AI tools such as chatbots. Were really excited about that because consumers are looking for ease and efficiencyand thats what digital tools have really positioned themselves to create, Smith said.

Kettlers chatbot can talk to prospects 24/7 and provide an experience very similar to a live leasing agent. Its programmed with every propertys policies including what rents they offer, their hours, whats nearbyall the basic questions that a prospect would ask a live leasing agent.

Every apartment company has its own needs based on market research. Harbor Group Management Co.s digital marketing playbook focuses on quality content, professional photos and the ability to lease online.

The goal is to allow prospective residents to gather as much information as possible to aid in their decision-making process and find the perfect apartment home for them, Jennifer Williams, vice president of marketing at Harbor Group Management, told MHN.

By the time potential residents engage with our property teams, hopefully they are closer to a decision than they would have been otherwise. Once theyve made their decision, online leasing provides a convenient and comfortable leasing experience, Williams added. The pandemic has only increased consumer demand for tools to make the experience more efficient and worry-free.

READ ALSO: Pandemic Impact on Multifamily Lease-Ups

In response to COVID-19, Harbor Group Management has added additional contactless digital communication tools to their digital marketing stack. This includes chatbots, online tour scheduling and additional virtual video tours. These tools allow prospective residents additional ways to get the information they seek and in the way they would like to receive it.

Its imperative we listen to our prospective residents and provide them the leasing experience they are most comfortable with, Williams said. Finding a new home is stressful, and the more we aid our prospects with digital tools and content to help reduce their stress, the more potential we have for long-lasting relationships that benefit our residents and our businesses in return.

Whatever digital marketing channels make it to the playbook, dont take your eye off resident retention.

Youre losing money every time a resident leaves. If your current residents are not happy, lets figure out why. Youre always going to need leads coming in, but you can slow down the revolving door, Rachel Ingber, CEO, Intentional Marketing, told MHN.

Ingber started in the industry as a leasing agent, moved up to property management and then marketing before launching her own multifamily marketing consultancy.

I work with on-site teams to figure out whats going on at the property itself, and what we can do better for the residents, said Ingber, whose digital marketing strategy sessions help clients connect the dots between resident retention and attracting new prospects.

Ingber also stressed on the importance of having a customer relationship system (CRM) that is really tracking where the leads are coming from. Your Internet Listing Service (ILS) can look like its providing so many more leads than other similar services, but some digging can reveal that lead conversion is really low. Meanwhile, another ILS thats not bringing as many leads is actually converting more leads to leases.

READ ALSO: Attracting and Converting Potential Renters With Your Website

Tracking digital marketing initiatives across the portfolio is a no-brainer but Ingber has noticed its not always done.

Every property is different. At one property, your Google ads might be working amazingly and maybe your ILS is notbut in another market, your ILS is not doing as great. You really need to be understanding the bigger picture and tying it all together, Ingber said.

Above all, dont let your digital marketing strategy get stale. The marketing team should be testing ideas and tactics to see what works andmore importantlywhat doesnt have any impact. Make adjustments as you go along but beware the shiny new object.

If you really feel like something new and exciting is going to be essential, then yes, you want to try it, Ingber saidbut rather than jumping on every new digital marketing platform, pick up to three and stay consistent with those. And if you cant quantifytheir direct or indirect impact on your leasing or resident retention efforts, then its time to go back to the drawing board.

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Leveraging the Art and Science of Digital Marketing - Multi-Housing News

Man of the Year nominees

Amos Gray

Brian Page

County Judge Darryl Mahoney

Corey Alderdice

David York

Clay Farrar

Matt Barrett

Mike Allbritton

Mike Dugan

Shane Ethridge

Tim Culbreth

City Manager Bill Burrough

Bo Robertson

Corey Alderdice

The University of Arkansas System Board of Trustees appointed Corey Alderdice as director of the Arkansas School for Mathematics, Sciences, and the Arts in 2012. He is now the school's longest-serving director. Since joining ASMSA's community of learning, he has worked to bring national prestige to the state's only public residential high school for talented students while developing new programs in computer science, entrepreneurship, global learning, and visual arts that underscore the unique opportunities available through the school's "college bridge" experience. During his tenure, Newsweek, The Daily Beast, The Washington Post, and the Jay Matthews Challenge Index have named ASMSA among the nation's top 25 and "public elite" high schools. He is married to Stephanie Patterson Alderdice, an accomplished communications coach and owner of SixtyOne Celsius, a boutique marketing and digital strategy firm named after Hot Springs' world-famous thermal waters. They have one son, Elliott, who is 10 years old.

Matt Barrett

An Arkansas native, Matt Barrett was born in Magnolia, and his family later moved to the Hot Springs area. Barrett attended Magnet Cove High School, where his leadership qualities led to his being elected student body president. He was named an all-district athlete, and played three sports. Along with taking part in numerous school activities. Barrett started college at Jones Jr. College in Mississippi where he played football. He returned to the Hot Springs area to complete his education at Henderson State University. Barrett's career has centered on Marketing, having owned his own internet marketing firm, where they specialized in hospitals and the production of newspaper websites and marketing. Barrett later joined the Riser Automotive Group, where he has served for over 12 years as their marketing and internet director.

Bill Burrough

Bill Burrough is a registered Native American and lifelong resident of the city of Hot Springs. Burrough began his employment with the city of Hot Springs in 2002. He spent his first 10 years with the city as the Solid Waste director and seven as the deputy city manager. During this time, Burrough served as the interim city manager on two occasions and was officially named the city manager in December 2018. He also serves as the president of the Arkansas City Managers Association, president of the Mid-Arkansas Water Alliance and is a member of the board of directors for the Ouachita River Valley Association. In addition, he is a member of the Rotary Club of Hot Springs National Park. Burrough and his wife, Tonya, have four children, Jordan, Chase, Dawson and Rylee. Burrough and his wife are "proud grandparents" of a 2-year-old grandson, Parker. He is an outdoorsman, enjoys playing golf, however time spent with Parker is his most favorite.

Tim Culbreth

In 1981, Tim Culbreth accepted the position of executive director of Teen Challenge of Arkansas in Hot Springs. The residential program later changed its name to Adult and Teen Challenge of Arkansas and has grown from a six-client capacity to 56 clients. The campus has expanded from 19 acres in 1981 to a 45-acre campus with multiple structures to better serve the learning and living needs of clients and staff. During the pandemic, he expanded the program from a four-month, first phase recovery program to a 10-month full phase program that includes vocational and resource management training. He will retire at the end of June after serving 40 years as the leader of this organization that celebrated its 50th anniversary in 2019. He is an avid bicyclist who also enjoys backpacking, cross-country skiing, hiking, camping, fly fishing, black and white western movies, and most importantly, spending time with his three grandsons. He and Sallie, community relations director for Cooperative Christian Ministries and Clinic, have two adult children.

Christopher Shane Ethridge

Christopher Shane Ethridge, 39, has a private law practice in Hot Springs and is also a part-time public defender assigned to the Garland County office. He and his wife, Bethany, have one child, Sophie, who is 12 years old and attends Lake Hamilton. They have been in Garland County since shortly after he graduated law school and have made this their home. He graduated from Little Rock McClellan before attending college and law school at UALR. He enjoys going fishing and duck hunting as much as possible.

Amos Gray

Amos O. Gray IV is the executive director and co-founder of High Impact Ministries (HIM), a 501(c)3 nonprofit charitable organization that equips and empowers the next generation. Gray was born, raised, and went to school in Little Rock. He grew up in a small community called the Panky Addition and was one of seven children raised by a single mother. Gray has over 31 years of experience working with the next generation and the adults who work with them. As a teenager and young adult, he overcame life's toughest situations to become the person he is. He moved on to graduate high school when others said he wouldn't, and later earned his Bachelor's degree and a number of certifications in working with teenagers and their families. He is a straight-talker, giving students and adults insight and information that will inspire and motivate them, but most of all, empower them to push away from at-risk behaviors that will eventually lead them down the road of darkness, depression, and despair.

Darryl Mahoney

County Judge Darryl Mahoney was elected to office in 2018. As county judge, he presides over the Garland County Quorum Court and oversees countywide services including the Road Department, Solid Waste/Landfill, Environmental Inspections, Emergency Management, Planning and Development, and all county facilities and administrative departments. Prior to holding office, Mahoney served on the Garland County Quorum Court for 10 years, chairing the Environmental Services, Public Works, and Buildings Committee and serving on the Finance Committee. "Throughout his time in office, Mahoney has been committed to partnerships that positively affect the growth, economic development, and quality of life in Garland County." Working with entities including the city of Hot Springs, the Hot Springs Metro Partnership, and the West Central Arkansas Planning and Development District, Mahoney has contributed to the implementation and enhancement of essential services for citizens through interlocal agreements and alliances while supporting the retention and expansion of Garland County businesses. Mahoney started his private business in 1985, owning and operating Burks and Mahoney, Inc. for 25 years. He went on to serve as president of MALO Properties and BAM Management, providing operations management for commercial and residential rental properties.

Bo Robertson

Bo Robertson resides in Lonsdale with his wife, Jessica, son, River, 11, and daughter, Lillian, 9. He has a love for his family and the great outdoors. He enjoys spending his free time coaching various youth sports and fishing on the river. Robertson has an extensive history in Emergency Management and is committed to his role in public service. "He takes pride in maintaining an excellent professional relationship with elected officials, fire, law enforcement, EMS, the private sector, and the local community."

David York

David York is a senior commercial loan officer for Arkansas Federal Credit Union in Hot Springs. He takes pride in being able to serve and assist small businesses in the Hot Springs area while helping them realize their dreams, achieve their goals and see their businesses thrive. Living in Hot Springs for over 50 years, he is a graduate of Hot Springs High School in 1981 and received his B.S.B.A from Henderson State University in 1985. His 25-year career in Finance has included time spent with General Motors Acceptance/Ally Financial, Regions Bank and currently Arkansas Federal Credit Union. York is a past president and member of the Hot Springs Sunrise Rotary Club and present member of the Oaklawn Rotary Club and is a graduate of Rotary District 6170's Jeff Farris Leadership Academy.

Continued here:
Man of the Year nominees - Hot Springs Sentinel