Archive for the ‘Internet Marketing’ Category

Shilpa Shetty urges everyone to choose nutrition in new set of TVCs for Nourish – Exchange4Media

BL Agro's food brand Nourish has announced the launch of a series of television commercials starring Shilpa Shetty.

First TVC promotes Nourish Extra Chokar Atta, the second one is for Nourish Unpolished dals while the third one talk s about Nourish Premium Dry Fruits. The crux of all the advertisements is to eat healthy and nutritious rather than choosing ordinary products. The advertising message in all the three TVCs revolve around Do Baatein, - a concept that there can be two different outcomes for each situation. Shilpa and her family are seen teaching each other the importance of eating good quality and nutritious food in a funny manner.

The TVCs created by Leads Brand Connect have been launched on the national television channels. The brand plans to roll out 360-degree communication through TV, print and digital media in the coming months.

The company has also rolled out its social media campaign on Facebook, Instagram, Twitter and LinkedIn. Shilpa will be seen in series of TVCs and social media campaigns of Nourish promoting the extensive range of flours, pulses and dry fruits.

With the tagline Sadharan Chodo, Nutrition Chuno, the ads emphasize the virtues of good eating and healthy living by choosing good quality food products over small savings.

Speaking about the launch of the first series of TVCs of Nourish, Ashish Khandelwal, Executive Director, BL Agro said, Nourish is a young brand, which has received an overwhelming response in a very short span of time. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.

With Shilpa Shetty coming in and promoting our brand, we intend to reach to the larger audiences and markets. We wish to take ahead the legacy of BL Agro with this young and ambitious brand, Nourish, adds, Richa Khandelwal, Brand Spokesperson, BL Agro.

Sanjay Srivastava, CEO, Leads Brand Connect, said, With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise Saadharan Chhodo, Nutrition Chuno. But the challenge was to communicate this fact in an innovative and engaging manner. To distinguish the brand from regular cooking commercials, we decided to take the comic way.

Leads Brand Connect team came up with a very interesting and quirky concept of ye hoga to do batein ho sakti hein wo hoga to do batein ho sakti hein" - a comic expression that has been popular in entire Hindi speaking belt for many years. I think at some point of time, we all have used this funny expression to crack jokes or otherwise. And with Shilpas excellent comic timing, we were able to bring it out in a very noticeable manner at the same time achieving high recalls, adds, Mr. Srivastava.

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Next What are the benefits of Internet Marketing? – Global Banking And Finance Review

There are many ways in which one can state what is internet marketing. The marketing of products and services over the internet is a medium through which a business advertises itself and its products to prospective customers. It is a very effective means of reaching out to people from all around the world. Internet marketing also includes web design and web development, search engine marketing and e-marketing among others. Digital marketing is part of online marketing, which uses web and computer-based digital technology like desktop computers, cell phones and other similar digital media and networks to market products and services worldwide.

Web marketing also refers to pay per click advertising that pays for every time a visitor clicks on an advertisement placed on another website. The advertisement may appear in a variety of ways depending on the kind of service or product that has been marketed. For example, it may appear as pop-up ads or as content that scrolls across the screen. It may also be displayed as a slide-out window. Pay per click is considered a very effective means of driving traffic to websites.

Social media marketing is another way of marketing over the internet through the use of sites like Facebook, Twitter and LinkedIn. It is more effective compared to SEO (search engine optimization) because it targets potential customers directly. SEO is basically a means of attracting targeted traffic to a website through SEO strategies such as link building, keyword research and content writing. In contrast, social media marketing targets prospective customers based on their interests, connections and activities.

Businesses that do not have a website but would still like to capitalize on the benefits of the web can opt for pay per click marketing campaigns. However, this option has a higher cost as compared to other options. Businesses may only manage one pay per click campaign at a time. This is where the services of an internet marketing manager will come in handy.

Internet marketing managers take care of everything for you in terms of search engine optimization, content writing and social networking. These are the basic components of any good internet marketing campaign. A good marketing manager will know how to use these three components effectively and achieve optimum results within the limited budget that they have at their disposal. They can give you a better picture of how you can get the most from your marketing campaign through their expert advice.

A content specialist is a person who has mastered the art of creating quality content. Content is what attracts potential customers to a website so you should not leave this aspect to chance. A content specialist can optimize your web design, create articles and blogs that have relevance to your target market, give you keyword analysis and provide other important services that will help you achieve the objectives of your marketing campaigns. These services are the backbone of any good internet marketing campaign and they can be availed by a web designer as well.

Another thing that an internet marketing campaign needs is a website. It does not matter whether you have just launched a new product or you have been in business for many years. You need a website that attracts many people and one that can cater to all the various needs that your target market may have. There are many different ways in which you can get your website designed including hiring a professional and submitting it to a reputable web designer. You could also start off with a simple blog and learn as you go along.

The success of your marketing efforts depends upon how well you are able to integrate online marketing with other strategies that you may have to employ offline. It is important that all the strategies that you have planned to work hand in hand and there are no holes in your plan. Inbound marketing and outbound marketing techniques have to be well-planned and a good web marketing company can help you achieve all these.

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Next What are the benefits of Internet Marketing? - Global Banking And Finance Review

Organizations can learn more from internet-connected devices – UB Now: News and views for UB faculty and staff – University at Buffalo Reporter

In todays world of big data, learning from the vast amount of information collected every day is critical for the firms that rely on it for manufacturing, marketing, decision-making and more.

Often, data collected from Internet of Things (IoT) machines on an assembly line or from an app on a shoppers cell phone is sent to a remote computer in the cloud for analysis and storage. But what if the network connection fails? A new algorithm developed by a School of Management researcher and recently published in Management Science solves that and other big data problems, all while doing it faster than ever before.

Designing algorithms that can learn from data is crucial for businesses, says the studys author Haimonti Dutta, assistant professor of management science and systems. Our model allows devices to communicate with one another making them robust against network failures while enhancing the quality of information for decision-makers and doing it several orders of magnitude faster than other similar solutions.

Dutta conducted extensive computational studies using seven publicly available, real-world data sets to validate the performance of the model, and found her results were 1.5 times faster than other similar algorithms. She also used it to predict mechanical failures at a chocolate manufacturing plant using more than a million points of data.

This case study showed that organizations can use internet-connected devices for much more than collecting data, says Dutta. Our algorithm can be used in devices where speed is critical for real-time prediction and learning, like early identification of anomalies that can lead to defects, and applying strategies that allow the devices to adapt and optimize themselves.

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Organizations can learn more from internet-connected devices - UB Now: News and views for UB faculty and staff - University at Buffalo Reporter

Up Next What is Online Marketing? A Complete Overview – Global Banking And Finance Review

What is online marketing? Digital marketing is really the aspect of online marketing, which uses different modern digital technology like desktop PCs, laptops, hand held cellular phones and other electronic media and networking platforms to advertise products and services to potential customers around the world. In the past, online marketing was usually used by large companies and organizations, but today with the advancement of technology it is used by most small and medium sized businesses (SMBs). These small businesses aim to reach more people through a wider reach of their online presence.

Before you can get started on how to make money from your marketing efforts, you first need to determine what type of business you want to have. For instance, if you want to become a web designer, there are many types of programs that are available for you to learn how to use. Most of these programs offer web hosting services so you can get started with your new career right away. Then, choose your target market. Normally, small businesses target the youth, while large companies focus on the middle-aged customers.

The next step is to look for different types of services that you can offer on your website. You can either focus on selling your own products or services or you can also sell affiliate products to earn commissions. Another way to start off is to use different types of internet marketing strategies that will help you market your website. One of the best strategies is article marketing. With this strategy, you are able to increase your visibility and presence as well as build your reputation on the internet.

Next, you need to determine your marketing budget. There are two options when it comes to marketing. First, you can hire someone to optimize your site for search engines. Search engine optimization is the process in which you optimize your web content for search engines. It can include optimizing your title, keywords, and meta tags. With this method, you will be assured of an increase in traffic as well as improving your rankings.

Meanwhile, another way to optimize your site is through content marketing. Content marketing is where you promote your products through blogs, articles, press releases, videos, and audio. This helps you build a credible image as well as establish your credibility as an authority in your particular niche. Content marketing can significantly improve your ranking in search engine results, which will consequently improve your sales.

With these two methods, you are basically setting up two separate ways to make money on the internet. If you opt to do search engine marketing first, you will need to optimize your website so that your site will attract more viewers and visitors. You can do this by using article marketing, search engine optimization, and digital marketing. With digital marketing, you are able to maximize your online advertising because you are allowed to do the promotion through video production, blog posting, and social networking. The good thing about doing digital marketing is that you do not have to pay for any advertising costs such as pay per click advertisements. On the other hand, search engine marketing and internet marketing allow you to receive unlimited traffic and leads.

If you are not yet aware of what online marketing entails, here are the basic channels which you can use for your business. You can use television advertising, where you will be able to reach a larger number of people. You can also advertise via magazines and newspapers where your target market is likely to be the locals. Last but not least, you can also use the traditional forms of advertising such as radio and print media where you can access a wider audience.

Online marketing differs from traditional marketing because you get to access greater numbers of possible customers and clients. Online marketing allows you to make your presence known by putting up your websites, blogs, and social media accounts on the World Wide Web. You can also go for the traditional forms of advertising such as print ads and television advertising where your reach is limited only to the locals in your area. In this case, you would not have to worry about any possible discounts or price cuts. These channels are a great way to market your products or services to people from all over the world.

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Up Next What is Online Marketing? A Complete Overview - Global Banking And Finance Review

Satellite Internet Market Report, History and Forecast 2020-2026, Breakdown Data by Manufacturers, Key Regions, Types and Application The Courier -…

This is the latest report, covering the current COVID-19 impact on the Satellite Internet Market. The pandemic of Coronavirus (COVID-19) has affected every aspect of life globally. This has brought along several changes in Satellite Internet Market conditions. The rapidly changing Satellite Internet Market scenario and initial and future assessment of the impact is covered in the report. It covers the entire Satellite Internet Market with an in-depth study on revenue growth and profitability. The report also delivers on key players along with a strategic standpoint pertaining to price and promotion.

Get FREE Exclusive PDF Sample Copy of This Report athttps://www.reportsnreports.com/contacts/requestsample.aspx?name=3710411

The Satellite Internet market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Satellite Internet market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Satellite Internet market. The report focuses on well-known providers in the global Satellite Internet industry, market segments, competition, and the macro environment.

Under COVID-19 Outbreak, how the Satellite Internet Industry will develop is also analyzed in detail in Chapter 1.7 of the report.In Chapter 2.4, we analyzed industry trends in the context of COVID-19.In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.

A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.

Key players in the global Satellite Internet market covered in Chapter 4:DishNETFrontierEchoStar (Hughesnet)ViaSat (Exede)

In Chapter 11 and 13.3, on the basis of types, the Satellite Internet market from 2015 to 2026 is primarily split into:Two-way Satellite-only CommunicationOne-way ReceiveOne-way Broadcast

In Chapter 12 and 13.4, on the basis of applications, the Satellite Internet market from 2015 to 2026 covers:CommercialResidentialMilitaryIndustrialOthers

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:North America (Covered in Chapter 6 and 13)United StatesCanadaMexicoEurope (Covered in Chapter 7 and 13)GermanyUKFranceItalySpainRussiaOthersAsia-Pacific (Covered in Chapter 8 and 13)ChinaJapanSouth KoreaAustraliaIndiaSoutheast AsiaOthersMiddle East and Africa (Covered in Chapter 9 and 13)Saudi ArabiaUAEEgyptNigeriaSouth AfricaOthersSouth America (Covered in Chapter 10 and 13)BrazilArgentinaColumbiaChileOthers

Years considered for this report:Historical Years: 2015-2019Base Year: 2019Estimated Year: 2020Forecast Period: 2020-2026

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Table of Content:

1 Report Overview

2.1 Industry Trends

2.1.1 SWOT Analysis

2.1.2 Porters Five Forces Analysis

2.2 Potential Satellite Internet Market and Growth Potential Analysis

2.3 Industry News and Policies by Regions

2.3.1 Industry News

2.3.2 Industry Policies

2.4 Industry Trends Under COVID-19

3 Value Chain of Satellite Internet Market Satellite Internet Market

3.1 Value Chain Status

3.2.1 Production Process Analysis

3.2.2 Manufacturing Cost Structure

3.3 Sales and Satellite Internet Marketing Model Analysis

3.4 Downstream Major Customer Analysis (by Region)

3.5 Value Chain Status Under COVID-19

And More.

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