Mediaboss Marketing

Zero Gravity Communications, an independent full-service agency from Gujarat, pulled their socks up during the second way of Covid and closed 3 new brands from a diverse portfolio of industries. The clients onboarded are Milacron India Pvt Ltd, Saffron Lifestyle Traders Pvt. Ltd. and Gujarat Terce Laboratories Limited. The agency aims to chart an ardent creative growth strategy, which will help the brands penetrate advanced markets and generate digital curiosity and traction for them. They plan to redefine all the brands strategies through tangible and tech-driven solutions while humanising its appeal for the end-consumer.

The first is the manufacturing industry wherein they are associated with Milacron India. Milacron is a billion-dollar leading global company that is most renowned for its advanced injection moulding, blow moulding and extrusion equipment.

Zero Gravity Communications has been instrumental in defining a roadmap for branding activities. They understood our market and our competition thoroughly, clearly defined the strategy and worked out the implementation plan best suited to achieve our goals. We are happy with their ways of handling the projects said Ankur Aggrawal, Marketing Manager at Milacron India Pvt. Ltd. on the collaboration with ZGC

Saffron Lifestyle Traders Pvt. Ltd. manages and grows the portfolio of international apparels and lifestyle brands through dedicated retail outlets on a national level. On working with ZGC, Megha Saxena, Brand Manager at Saffron Lifestyle Pvt. Ltd. said We feel that ZGC is an agency with a difference. They are focused on driving results and performance through digital marketing. And their creativity comes with a sound logic nested in the thorough understanding of how social algorithms and targeting work.

Zero Gravity Communications' ability to cater to new segments will enrich its portfolio and hasten the expansion. Khushboo Sharma, Founder and CEO, Zero Gravity Communications stated Since March 2020, we have been swinging our bats on the most unexpected spinning challenges. The stress Covid induced in the buyer patterns and on the market has had a severe impact on the traditional marketing channels, client-agency relationships, media mix and the approach towards advertising. Today, performance-driven advertising in the forefront. As an agency focused on scaling, expanding and relearning to be relevant and result-oriented, we take pride in our solution-driven approach. Though pandemic has made everyone craving new business, we have learnt to be selective and more careful in choosing new clients. Finding the best-fit clients who have a vision and takes effort in choosing the right agency is better than an easy account win.

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Zero Gravity Communications bags creative & digital communication mandate for 3 brands - Exchange4Media

Gap insurance is a type of coverage made for drivers that want to worry about something happening to their vehicles when leasing or financing them., said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) May 17, 2021

Compare-autoinsurance.org has launched a new blog post that presents the information drivers need to know about gap car insurance.

For more info and free car insurance quotes, visit: https://compare-autoinsurance.org/main-benefits-of-gap-insurance/

The moment when a driver drives off the dealer's lot with a brand-new vehicle, it begins to depreciate. Most cars lose as much as 20% of their value in their first year on the road. Drivers who own full coverage and total their cars will only be reimbursed with the actual cash value of their vehicles and not with the value of a brand-new vehicle. Gap insurance covers the difference between the cars current market value and the amount the driver owes to the lender.

Drivers who plan to get a new vehicle should know the following about gap insurance:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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A New Article Presents What Is GAP Car Insurance and Why Drivers Should Consider Purchasing It - PR Web

Rinku Sharma, who goes by Digital Rinku on YouTube has been in the internet marketing game for almost a decade and his channel has amassed over 4.5 lakh views.

The Delhi-based marketer is originally from the district of Kangra in Himachal Pradesh. Since his move to this industry he has helped many people in starting a livelihood online and setting up stable passive sources of income.

He comes from humble beginnings and was born into a family where making ends meet was a constant struggle. Very early in his life the financial strain reached a point where his parents had no choice but to separate themselves from their child and send Rinku away to live with his maternal uncle in Palampur.

He reminisces, I mustve been merely 8-9 months old when I started living away from my parents. Getting to see my parents was once a year affair. I used to visit my parents when my schools summer holidays were on.

In 1982, Rinkus father shifted to Delhi in search of a better life, and after he found a job, Rinkus mother and younger sister relocated to Delhi as well.

When Rinku turned 18, he moved out of his uncles place and came to Delhi to live with his parents and lend a hand in their livelihood. He spent his schooldays and college life at Jamia alone and friendless so he could save money.

He and his family used to work in the Meethapur area of Delhi, and had to fill Kachris for almost ten hours to earn wages and get by.

He was able to climb out this dark place through his brains and hardwork.

He had been studious at school and had become proficient in maths. He used to help out his sister in schoolwork and slowly he started teaching more and more kids.

After a while of giving tuitions, he stumbled upon the Golden Key.

This Golden Key was digital marketing. But this key didnt just fall into his lap, and didnt just magically open all doors. He had to work hard sometimes 22 hours in a day to just find the key. And after finding it, he had to search for doors that would open.

When he was contemplating making the switch to this industry, he got unconditional support from his parents who never once tried to hold him back or discourage him.

Rinku Sharma has dedicated his work towards introducing people to greater possibilities, so they dont have to go through the same struggles as he did.

Published May 13th, 2021

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Rinku Sharma: The Internet Marketing Guru's Journey to Success - Influencive

Since information technology has been evolving independent of the behemoths who dominate the Internet business, this has led to the rise of data storage using blockchain technology.

By Biswajit Das

Surely, Berners-Lee (inventor of the Internet) did not expect that the internet would one day be controlled by a handful of behemoth corporations like Google, Facebook, Microsoft, Amazon who dominate the web and become owners and profit from the data!

Fortunately, the core constituents that built the Internet hardware and software technology as well as bandwidth are not solely in the hands of these behemoths. (There was an attempt by some behemoths to control the bandwidth in cahoots with telcos, which was successfully blocked by Government regulations driven by popular opinion.)

Today, any company with the resources can easily set up web server clusters to handle humongous volumes of data and transactions. Heres how it happens.

Technology To The Fore

Since information technology has been evolving independent of the behemoths who dominate the Internet business, this has led to the rise of data storage using blockchain technology (a by-product of crypto-currency) along with distributed ledger technology. Not to mention revival and evolution of statistical programming (read: AI/ML) computer programming languages like R and Python. On another note, server farms have become commonplace with the easy availability of high-quality hardware and a lot of open source software. Its feasible for large corporations to manage their own large private clouds instead of outsourcing.

All the above developments make a clear case for democratisation of business transactions with decentralised data storage, viz. without any central mediator or marketplace.

Since information technology has been evolving independently of the behemoths who All this will ultimately reduce the dependence on marketplaces which are based on centralised fat servers run by behemoths who make their billions by selling private data to potential advertisers.

Web 3.0

As far as the business Web is concerned, we can expect more peer-to-peer transactions and communications, transparency, opt-in that allows individuals and companies to take ownership of their precious data and transact in their own time.

So, with Web 3.0, will there be any significant difference between private platforms (aka walled gardens) and public platforms (marketplaces)? And how will the marketing function be affected in this process?

But first, lets define what we mean by a Private Platform. Any server cluster which holds the data and manages transactions of an individual enterprise or group (as against an aggregator or marketplace) is a Private Platform or the new walled garden.

Earlier, walled gardens referred to aggregators and marketplaces which would restrict their users access for profit motives. For example, Linkedin would not let you mention your email id in any communication to ensure that you communicate only within Linkedin.

Private platforms always existed, But they were inward-focussed and communicated with internal systems like ERP, CRM, etc. They were not open to their users communicating outside Linkedin.

Both private platforms and public platforms can have similar infrastructure. Both can access humongous server power, technology, bandwidth and reach. Private platforms aggregate data for their own use as against marketplaces who sell data as a business model.

Going forward, private servers will communicate smoothly with external public platforms and most importantly, directly with other private platforms.

The Virtual Marketing Office

With decentralised infrastructure and application platforms replacing todays centralised tech marketplaces, private marketing platforms will become the virtual marketing offices of the future. Controlled by businesses and entities who will own the data, with minimum invasion of privacy and interruptions.

Today, every large marketer faces a serious problem of managing marketing investments because of the multitude of options, each of which requires a specialist. Marketing activities are spread over multiple markets and managed independently by different offices.

To orchestrate the entire set of marketing investments in todays volatile and complex market, large marketing departments need to track their plans and their execution constantly. Tracking requires that all marketing data be available in a single place something thats easier said than done.

Thats where a private marketing platform plays a role by bringing together marketing planning, marketing operations, data visibility and analytics together in a single integrated platform which facilitates virtual collaboration.

Initially, private platforms communicate with internal systems to create a single integrated end-to-end user experience, ensuring that all relevant data is available in a single place.

Going forward, with more private platforms entering the ecosystem, private platforms will start talking to other private platforms as well as public platforms, relying more on peer-to-peer distributed transaction ledgers rather than large marketplaces and aggregators.

The author is founder of Brandintelle. Views expressed are personal.

Read Also: How OTT will be the new advertising platform for advertisers to reach their consumers

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Business owners have only one thing on their mind, driving clients to their website. No matter the industry, the more clicks you receive, the traffic you will drive to your website. With several strategies available online, Search Engine Optimization (SEO) is the most crucial component in building a strong online presence and increasing your website visibility on search engines. In this digital world, must use different and unique tactics that can increase traffic and generate more leads for your business. For instance, an excellent web hosting provider can help you achieve your marketing efforts from security to user experience. Hosting Foundry compares and reviews some of the best hosting providers that can work for you.

A steady stream of clients will help you increase your ROI and enhance your overall website performance. With billions of people across the globe have access to the internet, marketing tactics will help you promote your brand and build a client database.

How to Drive More Clients That Can Make Your Business Grow

Keeping up-to-date with the latest trends and development will help you have an edge over your competitors. No matter the business you are involved with, outdated content can negatively impact your website performance. By consistently posting fresh content on your site, your website will be more appealing and attractive to your audience. Search engines are always in search of websites that provide value, current news content, and relevant information to their online users.

The first step in any SEO strategy is building a keyword database. The keywords you choose must be relevant to your niche so that your website content can reach the right audience. For instance, you can add keywords to your website headlines or strategically place keywords all over your website. You can even consider long-tail keywords as they target a very specific audience and are often less competitive in nature. For example, you can focus on a specific currency in your money exchange website or a specific country by providing relevant and up-to-date information such.

Whether you are new to the marketing world or a seasoned marketer, analyzing your competitors could help you build your website better. A simple and quick search on Google can help you narrow down a few topics related to your niche that have been searched by your prospects. When you analyze other websites, you will notice the different topics they have covered and the way it has been presented. Then you can use your creative skills and do something different from your competitors that can help you understand your audience better.

Focusing on topics that are attractive and appealing to your target audience is a great way to drive more traffic to your website. Users are always consuming information through the internet be it blogs, videos, infographics, or even white paper, etc. You must learn to use these different channels of content to reach your target audience. Blogs are a great way to attract people and gain the most traffic. Ensure that you optimize your blogs or news feeds with relevant keywords so that your posts can reach a wider audience. Another content strategy you can implement is writing guest posts with other authoritative sites which can help in improving your website performance.

User experience is considered an important ranking factor for search engines. Thats why optimizing your website will help you drive more traffic to your currency exchange site. The slightest inconvenience caused to your visitors will turn them away. The last thing you would want is your online visitors bouncing off your site because they are unable to navigate your site efficiently. A well-functioning website that has good compatibility and great download speed tend to garner more traffic. If a customer stays longer on your site, crawlers will send positive signals to search engines that will help increase your visibility because now you can be considered as a credible website.

Email marketing is one fascinating marketing strategy that is still an integral component of the online world. It has been stated that global users are set to grow to 4.6 billion by 2021. Having the highest ROI of any marketing tactic, you can easily optimize this strategy that too at a very low cost. By building an email list of prospective clients and past clients, you can send newsletters, share quality content, the latest developments, or even offer discounts on the services or products you offer. You can also consider adding website links on your site that can drive more traffic and increase the opportunity for a sale on your site.

Everyone is online including your competitors and your leads. Being one of the biggest platforms in promoting your business, may not help in increasing your website rank but it will help gain brand awareness and create a one-on-one relationship with your target audience. You must learn how to optimize your social media profiles with all the necessary information so that your followers can contact you easily. The call-to-action buttons and location of your business should be included as well in your profile, which can attract a lot of local people. Linking your website to your social handles and your social handles to your website is an excellent way to engage and interact with your audience and build a social media presence.

Use these tactics that can help you drive more traffic to your website and ultimately grow your business online.

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How to Drive More Clients That Can Make Your Business Grow - The Southern Maryland Chronicle