Mediaboss Marketing

As the Internet has become central to consumers everyday lives, its use as a marketing medium is critical. While marketing encompasses both theory and practice, Internet marketing has especially demonstrated how practices continue to change with the latest in technology. New trends are constantly emerging, requiring Internet marketing professionals to remain current and informed on how these technologies are being used.

Societys reliance on the Internet has changed the face of how businesses operate, especially within the marketing industry. Marketing professionals must continue to stay current on the latest online technologies, practices and trends to keep their competitive edge.

One way that Internet marketing professionals can accomplish this is with continued education, attending networking events and taking advantage of professional development opportunities such as free webinars and professional conferences.

In the same way that the face of marketing has changed for professionals in the industry, it has also changed for the brands and businesses that employ marketing strategies. While it was once enough to simply have an online presence in the form of a basic website, current technological developments and practices are now requiring much more.

From creating unique content as a marketing strategy to using social media platforms, Internet marketing professionals must stay current on the latest trends and tactics being used in their industry. Other important aspects of Internet marketing include tracking Web analytics and creating search engine optimization (SEO) strategies to expand the reach of a business or brand. These tactics are crucial as they provide means for Internet marketing professionals to offer desirable results to their companies and clients.

Because of the widespread use of social media and the fact that it is relatively inexpensive, this medium has become an integral platform for brands, companies and organizations to market themselves.

One of the main tenets of social media use is sharing, which helps support the role of social media platforms as a medium. Social media marketing has proven successful in allowing brands to create awareness, as users share their content within their own networks of social connections.

Pinterest is a platform that is especially popular with brands that rely on images of their products to attract customers, and because it is a visually heavy social media platform, brands are able to promote and share images to reach a wider audience.

In addition to sharing, social media marketing also provides the opportunity to connect with audiences. Engagement, which might seem like a popular buzzword among Internet marketing circles, is actually an important part of strategic marketing as it demonstrates the two-way conversation. Consumers have been talked at for decades, and social media provides them the opportunity to have a share of voice and engage with the brands they feel passionate about.

This aspect of accessibility helps consumers transition into lifelong loyal ambassadors for a brand, company or product.

Content marketing is a relatively new concept used by Internet marketers in which unique content about a particular brand or company is created and shared with the intent to attract and build an audience. One important benefit of content marketing is that it allows a brand to find its voice while establishing itself as a thought leader in a particular industry.

Material provided in content marketing should always be of value to the audience whether it is educational, informational, entertaining or all three. If the content is desirable to an audience, there is a greater chance it will be shared through their various social media channels.

Another strategy behind content marketing is providing a call to action, motivating the consumer to respond in some way. Whether this is subscribing to a companys email newsletter or actually becoming a customer, content marketings main intent is to influence consumers in a way that benefits the company or brand.

Search engine optimization is another Internet marketing strategy that can positively affect the amount of traffic or visitors to a website. Currently, Internet marketers use SEO by creating web content that responds well to search engines, as well as what terms and keywords web users are searching for. By tailoring their content to these criteria, Internet marketing professionals are able to get their content in front of more consumers, thus increasing their marketing reach.

Search engine optimization may include strategies that support targeting searches across different categories, including videos, images or content that is educational in nature.

As has happened recently with Google, search engine algorithms can change and cause Internet marketing professionals to adapt their SEO strategies. It is always best to employ a variety of SEO tactics so that when these types of algorithm changes do occur, it doesnt leave Internet marketers scrambling to chase their traffic.

Web analytics are a crucial yet behind-the-scenes aspect of Internet marketing which involves the collecting, reporting and analysis of Internet data with the intention of understanding audience web usage. It is important for any Internet marketing professional to employ web analytics so that he or she may understand what activities are taking place on the sites of their brand or company.

The focus on web analytics has grown exponentially in recent years, allowing companies to hone in on how their audiences got to their site and with what content they engage. By gaining insight and understanding of visitor behavior such as click paths and bounce rates, Internet marketing professionals can tailor websites to better meet the needs of visitors, thus helping them deliver measurable results.

When applying Internet marketing strategies to business, it is important to remember that one thing will remain constant: change. In an ever-evolving Internet marketing environment, it is crucial to stay current on Web trends and innovative tactics available for customer reach.

It is important to remember that continued education is a vital way to stay current on industry trends. Benedictine Universitys Master of Business Administration (MBA) can provide a solid foundation for both Internet marketing professionals and students seeking an advanced degree. By delivering continually updated instruction that is designed to develop proficiency with real-world marketing tools, this online MBA program provides students the education and know-how to carry out Internet marketing in a competitive business environment.

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Trends in Internet Marketing - Benedictine University

Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if you have a traditional brick-and-mortar business, youll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages. If your business isnt on the Web, customers will likely choose another company with whom to do business.

Also, online advertising is cheap. Advertising in the phone book or a newspaper is expensive, especially if you want an ad that has a presence on the page. An ad in an Internet directory is generally free, and you can include links directing customers to your Web site for more information. And because you can provide customers with a wealth of information, they no longer have to pick up the phone to have their questions answered.

Although you dont need a Web site to register your site in an online directory, your marketing efforts will be much more effective if you have your own site. The first thing to do is to register a domain name. The name of your business is usually a good place to start, because it can help to build your brand and will be easy for customers to remember. If thats not available, you may have to settle for another name. Before you commit, give your domain name serious consideration; the name you choose will be your companys online identity for years to come.

Once you choose your domain name, youll need to build a professional Web site. You can use templates provided by your Web host, hire a Web designer to develop your site, or use software to design it your self.

The difficult part is to rise above the crowd and differentiate yourself from your competition. This is where a well thought out Internet marketing plan can help. Here are the main components of any good online marketing plan:

For specifics on these marketing methods, check the AllBusiness.com Sales & Marketing Center and Internet & E-Commerce Center.

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The Impact of Internet Marketing | AllBusiness.com

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UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2021.

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale butproducing a campaign is costly and time-consuming, and theres no guarantee that it will net you a positive ROI.

Adigital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.

Figuring out how to reach, connect with and convert potential customers can be overwhelming, so it's always a good idea to look at the brands that have been successful and analyze what they're doing.

We put together this list of 31 of the most dynamic digital marketing campaigns that increased company ROI and added value to their customers and we explain why they work.

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Thats why we make an omnichannel content strategy a huge priority.

Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts the list goes on.

Single Grain, and CEO Eric Siu, is all about omnipresence. Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School, as well as the weekly Leveling Up podcast and a YouTube channel. On the Leveling Up podcast, he interviews world-class entrepreneurs and on the YouTube channel, he gives tactical tips and strategies for fellow marketers, entrepreneurs and business owners:

In addition, a lot of our content is repurposed. For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast:

In addition, we also do Facebook Lives, webinars, Fireside Chats, content collabs with companies like Intercom, ImpactBND, interviews, speaker events.

When it comes to your content, you can often get a better ROI by updating existing assets, like blog posts, as opposed to creating entirely new posts. The Content Decay tool shows you a list of decaying posts that you should refresh for your next content update campaign:

The Lesson

Your potential customers are hanging out online, but theyre not all on the same platform and don't all respond to the same media. Create a multi-channel, multi-media strategy. The best part is that you dont have to come up with separate topics for each channel. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience.

Dive Deeper: What Is Content Decay and How It Affects Your SEO

Megan Mahoney is the founder of the agency, Ignite My Site, which drives traffic through content marketing and nurturing the customer journey. With over 5 years in the field, she has worked with industry leaders to more than double their traffic and revenue. She has a passion for helping businesses grow and develop an online marketing machine that drives the brand forward.

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Think youve got a fresh perspective that will challenge our readers to become better marketers? Were always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process.

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The 31 Best Digital Marketing Campaigns You Should Swipe

A website is just the beginning. Increasing website leads, and producing a winning internet marketing campaign is a must. With 85% of consumers using the internet to find local businesses, search engine optimization (SEO) has become the leading way to generate business online.There is no other advertising method that can place you right in front of your customers, when they need you the most.

Professional experience and market research allows OnPoint Internet Marketing to capture more internet traffic and send it to your website, generating more calls and qualified leads.

Internet Marketing encompasses a wide range of tactics including paid advertising (PPC), SEO, and social media. Regardless of the channel, it is still your message and core offer that pulls buyers in.

Crafting a great offer takes extensive research and strategizing, something OnPoint Internet Marketing has been doing for years. We can help craft, launch, and track your next winning campaign.

To achieve success with your internet marketing strategy, you will need a comprehensive and targeted approach to getting the results you want.

OnPoint Internet Marketing tests different ad copy, landing pages and marketing messages for you. Then we qualify everything based on the performance numbers.

The numbers dont lie and unfortunately most slick-talking SEOs do, therefore if youre not measuring your current internet marketing campaign and are clear on the results, its quite possible it is missing the mark.

Furthermore, if you dont track your online marketing metrics and make decisions based on the numbers you will be left in the dark when it comes to ROI. OnPoint Internet Marketing tracks and measures everything to deliver digital marketing results that are engineered to succeed.

You would not hire a dentist to do brain surgery. You would hire a qualified doctor who specializes in brain surgery. Therefore, you wouldnt want to hire a web designer to do your marketing. No matter how skilled they are at creating designs, they are completely different trades and skill sets.

To create a winning marketing campaign it requires constant improvement based on testing and metrics, not intuition. Hire a marketing specialist and get results that only a professional digital marketing consultant can achieve for you.

A successful digital marketing campaign is created.

Based in Sacramento since 2010, our online marketing services are designed to fit your budget and marketing needs. Although we are based in Sacramento we do work with businesses across the United States.

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Sacramento Internet Marketing | Digital Marketing Company ...

Vito and Phyllis Altamura stuck to what they knew when car shopping.

The Manhasset couples small four-door car, a 2014 Nissan Versa, died a few weeks ago, so they bought a 2021 Versa last week at Legend Nissan in Syosset.

Vito Altamura has been working from home in his internet marketing job since last March because of the COVID-19 pandemic, while his wife is a stay-at-home mom.

"Honestly, we didnt need to buy a car because were not going anywhere," said Phyllis Altamura, 50.

But they decided to replace their car because paying for rental cars and Ubers gets pricey, and they figured they would get a good deal on a new car, they said.

They were right but whats going on in the car sales business now is a two-sided story.

Average cost: $40,320

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After a pandemic-related decline in car sales last year due to months of dealership closings, high unemployment and manufacturers shutting down factories, car dealerships are seeing a big incease in customer demand for new cars, auto industry experts said.

But there is not enough supply to meet the demand, so prices are rising.

In fact, the average transaction price nationally in the first quarter of this year is expected to hit a record high of $40,320, said Jessica Caldwell, executive director of insights at Edmunds, an auto retail information company based in Santa Monica, California.

The average car price on Long Island is $42,756, according to iSeeCars.com, an online auto search engine company based in Woburn, Massachusetts.

There was an inventory shortage of 700,000 new automobiles in the United States this month, said Tyson Jominy, vice president of data and analytics at J.D. Power, a market research company based in Troy, Mich.

In January and February, retail sales of cars were up 5% compared to the same two months last year, he said.

"We could be doing even better than 5% right now if we had more cars to sell," he said.

The unmet demand is due to a number of factors, including more carless people deciding to forgo shared public transport, and others moving to areas where they couldn't easily get around without their own cars, said Karl Brauer, executive analyst at iSeeCars.com.

Other factors in the auto inventory issues include a global shortage of microchips needed for cars, and auto manufacturers trying to catch up on production numbers after temporarily closing factories due to the pandemic last year.

Luxury sales

While the unemployment rate is high, many consumers who have remained employed and working remotely have more disposable income since they werent able to spend it on concerts, vacations and other leisure activities over the last year because of pandemic-related business shutdowns, Jominy said.

Those mid- and high-income earners are buying cars expensive cars.

Sales of cars priced at $80,000 to $90,000 rose 90% in the fourth quarter of 2020 compared to the same quarter in 2019, and sales of cars priced at more than $40,000 grew 23%.

Overall high demand for cars and insufficient inventory have sent retail car prices rising 7% to 10% monthly, with prices rising $3,000 a month on average, Jominy said.

The good news for consumers is that the value of used cars is increasing, so they get more credit for trade-ins. Also, consumers are managing higher car prices by getting longer-term loans, taking advantage of low interest rates and using all or part of their federal stimulus payments for down payments, which is what the Altamuras did.

At Smithtown Toyota, sales were up about 17% in January and February compared to the same two months last year, said Denis Dagger, vice president and general manager. Last year was tough for the dealership, he said.

"If it wasnt for a strong fourth quarter last year, it would have been a total disaster," he said.

He is seeing shoppers being more conservative with their spending, he said.

"In other words, people arent going for all the bells and whistles," he said.

Chip supply worries

Not only is Legend Nissan getting less inventory from the manufacturer, but there are worries about the chip issue, said Wayne Siegel, co-owner of the dealership.

"If it wasnt for this chip factor, I think that we would see a tremendous uptick in business," he said.

Sales in January and February were down about 23% but that is only because sales during the same two months last year were so high, he said. Legend Nissans sales are going well now, Siegel said.

Tory N. Parrish covers retail and small business for Newsday. She has worked at the Pittsburgh Tribune-Review and Observer-Dispatch in Utica, N.Y.

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Car prices are up, and luxury is in demand - Newsday