Archive for the ‘Internet Marketing’ Category

Top Ten Website Marketing, announced today that they are offering 30% off on their custom HTML5 website design & development during the month of…

Top Ten Website Marketing - Website Development Special

PARKLAND, Fla. (PRWEB) March 23, 2021

Top Ten Website Marketing, announced today that they are offering 30% off on their custom HTML5 website development in the month of April.

Their expertise is in local and national Search Engine Optimization and custom hand-coded website development. They have a skilled team of web designers, website developers & SEO experts at Top Ten Website Marketing. They are ready to assist small, medium and large companies in the service industry with website development needs and search engine optimization.

SEO is an art and the science of getting pages to rank higher in search engines such as Google, ultimately increasing search engine traffic to your companys website. The first step to achieve high ranking is a high-quality and properly structured website that is user friendly, responsive (mobile friendly), page speed optimized, W3C validated, and new in 2021 all of our new websites will be ADA compliant.

Their custom high-quality websites are developed HTML5 + CSS + JavaScript and in terms of SEO will outperform other website frameworks. If you are a non-coder and you think that you will save money by using a template, CMS (WordPress) or a DIY website builder, you are WRONG.

Google loves to see websites that are well coded and clearly structured. It is how it makes sense of your sites information. Your website could be the best-looking website, but if the coding behind it is poor then it may as well not exist in Google terms.

In todays digital market you have many options for online advertising, Search Engine Optimization (SEO) should be your number one priority.

Top Ten Website Marketing has over thirteen years of experience in the Internet marketing industry, they have a talented team, and the knowledge and SEO tools help your company website rank higher in the search engines. Higher ranking means more online traffic and leads for your company.

About Top Ten Website Marketing: Top Ten Website Marketing is a full-service website development and internet marketing agency located in Broward County, Florida.

Contact: Pete PekofskyCompany: Top Ten Website MarketingPhone: 305-970-5699pete(at)metroseo.nethttps://www.top-ten-website-marketing.com

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Top Ten Website Marketing, announced today that they are offering 30% off on their custom HTML5 website design & development during the month of...

What Is Digital Marketing – Global Banking And Finance Review

What is digital marketing? Digital marketing is the part of advertising which uses web and online technologies including mobile phones, desktop computers and other electronic media and networks to advertise various products and services. It helps businesses gain higher exposure and recognition in the market. If youre looking for lead generation or want to improve your sales using digital marketing, visit site Gawdo.

What is digital communication? Digital communication refers to any online activity in which data are transmitted over a network. This may be either by transferring files, information or advertisements. The Internet has a lot of tools for digital communication. Examples of these tools are email, instant messaging (IM) and VoIP.

What is digital channels? These are the traditional marketing channels used in the past like direct mail, telemarketing and other strategies. However, with digital channels, there is less direct contact between marketers and potential customers. This gives marketers more opportunities to reach people who would otherwise not have visited or bought a product from them.

What is social media marketing? Social media marketing campaigns have increased the interaction between consumers and marketers. These campaigns include social media websites like Facebook, Twitter, LinkedIn and many more. Social media marketing is a tool used to attract more traffic and leads to your business. These social media channels provide valuable content that can be used by your customers to build relationships with your company. It also provides the opportunity for you to make connections with other companies in your industry.

What is digital marketing through electronic devices? This is done using electronic devices like iPhones, iPad and Android devices. These devices have become an important part of our daily life. Some of the examples of digital marketing through electronic devices are adverts appearing on the lock screen of electronic devices such as smartphones, tablets, netbooks and others.

What is digital marketing through electronic devices? Mobile marketing enables your marketing campaigns to reach a wider audience. Most marketers are using mobile phones to advertise their products because it is affordable, convenient and most importantly, very effective. For example, some companies have set up mobile display ads to be displayed on trucks, buses, and billboards. You can also use interactive TV and radio commercials to advertise your products.

What is digital marketing strategy? This is a marketing practice wherein you will use different platforms and techniques in order to promote your brand. You can leverage your brands online presence and create backlinks to your site. Backlinks will help you gain visibility on search engines and increase organic traffic to your website.

What is digital marketing strategy? With the introduction of social media platforms such as Facebook, Twitter and YouTube, as well as other electronic devices such as iPads, smart phones, laptops and others, your traditional marketing campaigns have been revolutionized. Today, you can optimize all your marketing channels through social media marketing to achieve the success that you have always wanted.

What is digital marketing strategy? Digital marketing campaigns can be implemented through creating social profiles, writing articles and blogs, and publishing videos. These will be used to reach your target audience. By monitoring the performance of these online advertising campaigns, you will get to know what works for your business and which ones do not, through analytics provided by you software or service provider.

What is digital marketing strategy? Tracking the results of your email marketing campaigns will be one way to assess its effectiveness. Most marketing campaigns today are conducted through email campaigns that use email marketing software and services that allow you to measure open rates, click-through rates, open rates on different channels and so on. Through this, you can easily determine which marketing campaign is more effective, through identifying which channel generated the highest number of conversions and which one generated the lowest number of conversions. Using the data you will receive, you can further analyze which of your marketing campaigns are more profitable. With this information, you will be able to modify your strategies accordingly.

How is it executed? In order for you to benefit fully from the advantages provided by digital marketing channels, you need to set up effective offline and online marketing strategies. Offline marketing involves advertising in newspapers, magazines and other print media, as well as distributing brochures and pamphlets to your target market. On the other hand, online marketing usually involves search engine optimization, pay per click campaigns and banner ads. Each of these has their own advantages, and if you are still unclear which to implement, it would be best to hire professional digital marketing experts to do the job for you.

Digital marketing is a good solution if you want to expand your business but you lack the know-how in launching successful campaigns. For example, if you want to expand your brick and mortar stores customer base, setting up an affiliate marketing campaign is highly advisable. However, if you want to expand your digital marketing strategy to include other platforms such as social media and online classifieds, launching pay per click and banner campaigns would be more advisable. With an effective affiliate marketing campaign, you will be able to earn profits even without having to put out a single penny, whereas setting up pay per click and banner campaigns will require you to shell out a few bucks in order to get leads and make sales. Keep in mind that your funnel will be the one that draws the customers in for your business, so having a clear understanding of how the funnel works will give you greater control over your campaigns.

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What Is Digital Marketing - Global Banking And Finance Review

Best Travel Website to be Named by Web Marketing Association in 25th Annual WebAward Competition – IT News Online

PR.com2021-03-22

Richmond, VA, March 22, 2021 --(PR.com)-- The Web Marketing Association is looking for the best travel sites in the world as part of their 25th annual international WebAward Competition for Website development at http://www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful website. The deadline for the best travel web sites to enter to be judged is May 28, 2021.

Excellence deserves recognition and the travel industry is very competitive when it comes to Web development, said William Rice, President of the Web Marketing Association. The travel industry has been transformed by the Internet and travel web sites have been doing a great job keeping up with the shift in the industry that removed agents as the source of travel information. Judges have looked highly upon travel web sites use of design, copywriting and interactivity.

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Travel category is judged against other travel entries and then against an overall standard of excellence.

All travel entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAwards professional judging panel on their Web site development efforts.

Winners of a WebAward in the travel categories will also receive:- Handsome statue or certificate of achievement- Increased visibility for their company- Marketing opportunity to promote the company website to the media- Links to your site from the highly ranked WebAward site to help SEO- Admiration of peers, friends and co-workers

Each year, the Web Marketing Association names the Best of Industry for the various travel categories based on the score they receive from the WebAward judges.

Winners of the Best Travel Website include:

- 2020 - 4 Roads for Natural World Safaris- 2019 - VERB Interactive for VBT- 2018 - Visit Huntington Beach for Surf City USA- 2017 - Michigan Economic Development Corporation and Miles Partnership for Pure Michigans New Leisure Website- 2016 - Experience Grand Rapids for Experience Grand Rapids Website- 2015 - TripCreator ehf. for TripCreator.com- 2014 - USDM for Colorado Springs- 2013 - Pixo Punch Limited for Hong Kong Summer Spectacular Campaign- 2012 - Boyd Gaming Corporation for B Connected Online- 2011 - Civic Resource Group for Wyoming Travel and Tourism Web Portal and Online Management System- 2010 - TravelChannel.com & Razorfish for The New TravelChannel.com- 2009 - VisitSweden for VisitSweden- 2008 - Teehan+Lax Inc for AirMiles Make Like Miles- 2007 - Arnold Worldwide for Hungry Suitcase- 2006 - Hospitality eBusiness Strategies for RIU Cancun Portal- 2005 - Yellowstone Journal Corporation for YellowstonePark.com- 2004 - Quicksilver Associates for Seabourn Cruise Line- 2003 - Apollo Interactive for Excalibur Las Vegas Resort Hotel & Casino- 2002 - Arnold Worldwide for Alaska

Winners of the Best Airline Website include:

- 2019 - Origo for Cabo Verde Airlines- 2018 - FINE for XOJET- 2016 - SapientNitro & China Airlines for China Airline Website Re-design- 2015 - DigitasLBi for Virgin Atlantic Airways- 2014 - Icelandair & TM Software for Icelandair- 2013 - ROKKAN for JetBlue- 2011 - Carlson Marketing for JetBlue "TrueBlue Be True"- 2010 - Lufthansa in partnership with Amadeus for Lufthansa Website- 2009 - Blast Advanced Media for nature Air Eco Friendly Costa Rica Airline- 2008 - Atmosphere BBDO for Emirates.com- 2007 - Cramer-Krasselt for AirTran Raceway- 2006 - TM Interactive for American Airlines- 2005 - TM Interactive for American Airlines- 2004 - Cramer-Krasselt for AirTran Airways E-Annual 2003- 2003 - Agence Braque for Jetsgo- 2002 - Air Jamaica for Air Jamaica

Winners of the Best Hotel & Lodging Website include:

- 2020 - UP Hotel Internet Marketing for Maison Panthere- 2019 - UP Hotel Internet Marketing for Qbic (2019 Best of Show)- 2018 - TravelClick, Inc. for Thistle Hotels- 2017 - [D] Digital Design + Development for Waldorf Astoria Beverly Hills - At The Center of Extraordinary (2017 Best of Show)- 2016 - HeBS Digital for Tsogo Sun- 2015 - HeBS Digital for Red Lion Hotels Website- 2014 - Forte Village Resort for Forte Village- 2013 - HeBS Digital for Crowne Plaza Times Square Manhattan- 2012 - TravelClick Web Solutions for Puente Romano- 2011 - Sabre Hospitality Solutions for The Shores Resort & Spa- 2010 - TRAVELCLICK for Harbour Grand Kowloon Hotel- 2009 - TravelCLICK for the Albert Hotel- 2008 - E-site Marketing for Hotel Terra Jackson Hole- 2007 - Cendyn for Stonewall Resort- 2006 - T3 (The Think Tank) for ExperienceMarriott.com- 2005 - Open World, LTD for WARWICK International Hotels- 2004 - Interactive Sites for The New York Palace web site- 2003 - Open World Limited for Le Meridien Hotels & Resorts- 2002 - FreeRun Technologies for Simpson House Inn

Travel Websites can be entered into consideration for the 2021 Best Travel Website WebAward at the WebAward Website.

The 2021 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.WebAward.org

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Best Travel Website to be Named by Web Marketing Association in 25th Annual WebAward Competition - IT News Online

Mindshare India named Agency of the Year at FOMA 2021 – Exchange4Media

Mindshare India has been adjudged the Agency of the Year at the Festival of Media Awards (FOMA) 2021.

Apart from the big title, Mindshare India bagged 13 other awards across different categories.

Purpose-driven marketing and the innovative use of data & content were at the forefront of Mindshares success, the agency said. HUL brands like Lifebuoy, Active Wheel, Boost and Blue Air were big winners along with PepsiCo, across categories like integration, partnership, real-time marketing and use of digital media.

Commenting on the win,Parthasarathy (Maps), CEO Mindshare South Asiasaid,Mindshare India is ecstatic with this massive win. This is a booster shot to our teams who put in tremendous efforts during the difficult period of the pandemic. The seismic changes in consumer attitudes and behaviour during this period called for a complete rethink of both messaging and media. Working in close partnership with our clients, we were able to drive meaningful narratives across brands. On behalf of my team, I thank FOMA for giving us this recognition, and our clients for giving us the opportunity & inspiration.

Mindshare was also awarded the 'Network of the Year' title for the APAC region.

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Mindshare India named Agency of the Year at FOMA 2021 - Exchange4Media

Pitch CMO Summit: Purpose is the very soul of a brand & company: Chandru Kalro – Exchange4Media

The Pitch CMO Summit 2021 had a Special Address on the topic Building a brand and business through purpose. This session was addressed by Chandru Kalro, Managing Director, TTK Prestige. Kalro shared insights on why it is important for brands to find their purpose and how marketing has changed, with the focus now being on building a relationship rather than being transactional.

Setting the context, Kalro shared trends that are defining the world we live in today. The first trend is information overload. Today, all of us are more informed than ever before on every subject, and if we dont have that information, we know where to find it. Secondly, we are very connected but also very disconnected. Then the trend of impatience comes in. The next trend is free economy, which is the most profitable. Big giants like Facebook and Google have been profitable by offering free services. We also want everything on demand, anytime and anywhere. Also, there is this constant evolving of delivery systems of products and services.

There is also this new trend of environment, sustainability and governance, which has become very important for all companies and brands. All brands want to be listed on ESG and you can see purpose evolving from this thought, he said.

Kalro further commented, The pure-play product or service company does not exist. Every company has both. Therefore, for marketing, the key implication is that the standard feature, benefit statement is outdated. You cant just call out features and benefits and manage to sell your product.

Talking about how to find brand purpose, Kalro remarked, We should ask ourselves: Why do I exist? as often as we can so that we constantly reinvent ourselves. Next ask the question: What do I offer?. What is it that you are offering the customer because there are a lot of companies offering the same products as you? You should also ponder on these reflective questions: Whom am I relevant to? What do I fight for? And why me?. Why me? Question is critical before you get into the business front.

When a brand is looking at encompassing all the above-mentioned thoughts, marketing strategies will also need to be revamped, Kalro said.

Companies that answer the questions will then have to align everyone else in the company with a clearly articulated purpose so that everyone is on the same page. The moment you align everybody with that purpose you will find that marketing will become more about relationship building rather than being transactional. Today, retaining a customer has become so important for the maintenance and growth of revenues.

Kalro stated that purpose is the very soul of the brand and company. If you are talking about a product being the body, the purpose with which you brought that product to life is the very soul of that brand. It is their core philosophy, it is far more encompassing than the four Ps of marketing and therefore everything stems from this brand purpose, he said.

On the concluding note, Kalro said, Purpose precedes all marketing communication and is the soul of all communication. We have to remember that consistency is exceedingly important. To achieve that consistency, alignment across the company is critical. Lastly, customer centricity is paramount. If you can deliver value that will go beyond the P&L, it is good for the brand because at the end, it will fall into place.

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Pitch CMO Summit: Purpose is the very soul of a brand & company: Chandru Kalro - Exchange4Media