Mediaboss Marketing

Zee Cinema successfully ties up with ACC Cement to highlight the benefits of the latters product line ACC Gold Water Shield Cement. For this, the channel brings forth one of the most trusted faces in Hindi Cinema, Pankaj Tripathi, to educate its viewers about ACCs unique water-resistant cement formula. His immense talent and down to earth nature epitomise the integrations messaging of being strong in quality and yet relatable to everyone. This is a continuation to Zee Cinemas stellar tradition of using the power of entertainment to merge top brands with impactful messaging and help them reach the perfect set of audiences.

Through engaging content, the veteran actor, Pankaj Tripathi, effortlessly lays out the core messaging for the brand, as being resilient and reliable. Backed by the onscreen charisma of Pankaj Tripathi, there will be a series of creatively crafted communication to highlight the initiative. To personify this message, ACC Cement and Zee Cinema would also co-present brilliant movies which resonate with the brands offering.

Talking about the integration, Ashish Sehgal, Chief Growth Officer, ZEEL said, Zee Cinema has built its position within the hearts of millions of viewers through decades of quality and consistency. Its a point of pride to join hands with another company like ACC Cement which has, also, created its own legacy of trust, dependency and superior results. Its a well-crafted engagement which perfectly reflects the values of the channel, the brand and the key influencer. Its as fresh and genuine as it can be, and the audiences would feel an instant connection with the same.

Ashish Prasad, Chief Marketing Officer, ACC Cement and Ambuja Cement said, Our campaign aims at inspiring individual home builders to protect their homes by building them with India's 1st water repellent Cement - ACC Gold Water Shield.With products like Gold Water Shield Cement, ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across. This makes ACCs Association with them a KAMAAL Ki Jodi.

Ruchir Tiwari, Cluster Head - Zee Hindi Movies, added on, We strive to exceed audience expectations with movies and entertainment of superior quality and grandeur. This has been the reason we have sustained such levels of audience trust and engagement. Here, with this unique brand integration highlighting ACC Gold Water-Shield Cement, we were able to impart the same level of excellence. We bolstered this integration by connecting the brand messaging directly with our powerful movie line-up and leveraging the perfect influencer to personify the communication.

Havas Media Group is the media buying partner for the campaign.

Mohit Joshi, CEO, Havas Media Group India, said, In keeping with Havas Media Groups meaningful media (Mx) philosophy, we are delighted to associate with Zee Cinema and ACCs latest campaign and provide the most meaningful media experience to our client and its audience. The communication is not only centred on the brands unique Water Shield proposition but also highlights the importance of water, which is delivered effortlessly by the charming Pankaj Tripathi. His persona resonates well with the brand. We look forward to creating many more such meaningful media experiences.

As a part of this integration, ACC Cements and Zee Cinema will also co-present the movies - World Television Premiere of The Power on 27th March at 8 pm and Gunjan Saxena: The Kargil Girl on 3rdApril.

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Zee Cinema ties up with ACC Cement for brand integration with Pankaj Tripathi - Exchange4Media

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Healthcare Advertising Market research report is the new statistical data source added by A2Z Market Research.

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Healthcare Advertising Market is growing at a High CAGR during the forecast period 2021-2027. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market.

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Top Key Players Profiled in this report are: PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. (A Subsidiary of Havas Group), FCB Worldwide, Inc. (A Subsidiary of IPG), MCCANN WORLDGROUP (A Subsidiary of IPG), VMLY&R (A Subsidiary of WPP plc), Wunderman Thompson (A Subsidiary of WPP plc), AbelsonTaylor, Inc., TBWAWorldHealth, Thrive Internet Marketing Agency, RevLocal, HLM Digital, LEVO Healthcare Consulting, LLC, Dobies Health Marketing, Sagefrog Marketing Group, LLC, The Communications Strategy Group Inc., Distill Health, Healthcare Success, LLC and Trajectory and others.

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Various factors are responsible for the markets growth trajectory, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the global Healthcare Advertising market. It also gauges the bargaining power of suppliers and buyers, threat from new entrants and product substitute, and the degree of competition prevailing in the market. The influence of the latest government guidelines is also analyzed in detail in the report. It studies the Healthcare Advertising markets trajectory between forecast periods.

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Chapter 1 Healthcare Advertising Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

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Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Healthcare Advertising Market Forecast

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Comprehensive Report on Healthcare Advertising Market 2021 | Size, Growth, Demand, Opportunities & Forecast To 2027 | PUBLICIS GROUPE, Syneos...

TORONTO, March 22, 2021 /PRNewswire/ -- Banty.com recently announced new integrations to its already popular medical conferencing and educational platform: Banty Plus. Banty Plus offers enhanced video meeting functionality that customers are calling the "new gold standard" in medical teleconferencing. Banty now integrates those services with Zoom, GoToMeeting, Cisco Webex, and others. Banty Plus works to enhance the entire video meeting experience - acting like an international news outlet to include a fully interactive group of tickers, graphics, animations, split screens, sound effects and other features that keep attendees interested and fully engaged. Banty Plus is now available by custom order.

"We use Banty Plus to offer enhanced interactivity for important meetings and events like virtual trade shows, CMEs, CHEs, annual general meetings and much more," said Banty co-founder and internet marketing expert, Scott Wilson. "What does that mean exactly? Well, we've turned those long, traditional 'talking-head' video conferences into something far more exciting. An immersive presentation that keeps your attendees engaged and involved using a multifunctional blend of features: picture-in-picture, split screens, multi-camera cuts, video-and-slides, animations, graphics, music, and so much more."

Banty Plus: Enhanced Video Conferencing Made Easy

Banty Plus is used to host important meetings, pitches or trade shows that have a handful of attendees to thousands of global attendees. Banty Plus utilizes an experienced newsroom editor with an ultra-powerful real time editing suite. The presenter's video feed passes through the Banty Plus machine, empowering the editor to run the meeting like a live newsroom. The edited video feed is injected into the platform of choice for the meeting. Although this was originally built to work with the Banty platform, it now works with almost every video conferencing platform available today. So, if a potential customer is on contract with another provider and has a very important meeting or live virtual event that needs to be enhanced, Banty Plus is the solution.

Story continues

"Although video conferencing is more efficient and less costly than in person meetings, businesses and pharmaceutical companies are requesting better interactivity than what other video conferencing platforms provide," said Scott Wilson. "And that is why we built Banty: to simulate human interactions, while providing customers with a safe, cost effective way to communicate. Banty Plus takes that great idea and just makes it even better - building and improving on strategies we've pioneered for better training events that serve everyone involved, from pharma companies to doctors and educators and businesses that have a need for enhanced live presentations to a larger audience.

Banty Plus: Testimonials From Medical Professionals

"Banty Plus is like inserting a CNN-style newsroom into your meeting," said Banty co-founder Dr. Rick Tytus, Associate Clinical Professor in the Department of Family Medicine at McMaster University. "Some people were really getting bored with the exact same types of meetings all day long. Banty Plus solves that with a higher level of production value. And even though some organizations already have contracts with Teams, Zoom, or other platforms, Banty Plus solves this issue: working with most other platforms to give users a newsroom experience on the platform of their choice. Banty Plus recently hosted the Hamilton Academy of Medicine 104 Annual Clinical day. This was an accredited event that hosted 16 key opinion leading physicians and over 1400 physicians. Sponsors had breakout rooms where they could meet with doctors individually or in groups. It was a complete success, with amazing feedback from multiple pharmaceutical companies like Merck and Jansen."

Banty Plus also recognizes that many physicians speak multiple languages and have patients who prefer to conference in their native tongue. In an effort to be as inclusive as possible, Banty Plus is available in multiple countries, has employees who speak eight different languages, and is working on plans to launch platform access for the 21 most commonly spoken/written languages in the near future.

Learn more about some of the enhanced functions available from Banty Plus via this YouTube demo video. Or follow Banty on social media for the latest platform innovations: LinkedIn, Twitter, Facebook, YouTube, Instagram.

About Banty

Banty began as a patient-centered video conferencing platform that allows doctors to integrate virtual medical appointments into their clinics and practices easily. Accessed via a simple web browser, Banty requires no downloads, registration, or lengthy, complicated set-ups, while providing users with a dedicated Banty.com URL that is easy to remember. A prepackaged, ready-made digital system right out of the box, Banty has expanded beyond just medicine to help businesses and individuals communicate online with greater ease. Learn more at: http://www.Banty.org..

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Scott Wilson, CEO289-259-8059304327@email4pr.com

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Banty Founders Scott Wilson and Doctor Richard Tytus

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Innovative Medical Video Conferencing Platform 'Banty' Introduces Expanded 'Banty Plus' - New Evolution Works With Other Popular Video Platforms in...

ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and

PITTSBURGH (PRWEB) March 18, 2021

Joining forces under the new name Vendilli Digital Group, ProFromGo Internet Marketing, LLC and Media Post, Inc. announce the merger of their two companies.

The new Vendilli Digital Group will deliver to small business clients a broad suite of integrated digital services which have seen a steep and critical rise in importance in a post-COVID-19 environment as businesses strive to reach their customers in a virtual and online world.

Chris Vendilli, CEO of ProFromGo is the CEO of this new venture and Rob Donaldson, one of the original co-founders of Media Post, Inc., is the director of operations.

Based on the combined core competencies of the two teams, Vendilli Digital Group will be positioned well and at the sweet spot of multiple emerging trends. The need for digital, virtual, and online marketing and sales execution has changed dramatically for business to business (B2B) and consumer marketing.

McKinsey states in an October, 2020 report that for B2B sales, digital is the wave of the future and that the COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future.

Chris Vendilli stated, ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and online advertising services. Our deep experience with HubSpots sales and marketing platform will continue to be a point of differentiation for Vendilli Digital Group and allow our clients who adopt these tools more insight and intelligence as to how they can make better decisions with their sales, marketing and advertising investments.

Rob Donaldson, who assumed new duties as the director of operations at Vendilli Digital Group added, The merger of these two teams will allow us to take the best parts of each agency and combine them in a way that clearly stacks up more value for our clients. In a time where in-person meetings and events are no longer the norm in business, using high-quality video with strong production value as a digital communication tool will certainly give our clients a competitive advantage when it comes to communicating with their customers and prospective customers.

The resulting company will maintain accreditation as a VA certified Veteran Owned Small Business (VOSB) as well as a Platinum tiered HubSpot Solutions Partner.

Growth Attributed to EvolutionMedia Post, Inc. has been in business since 1991. ProFromGo started operating under a different name in 2007 and was officially incorporated on May 1, 2011. Both companies attribute their success to constantly learning new skills to evolve with digital trends and perpetually aiming to solve both the technical and marketing challenges of their clients.

Anticipating Clients NeedsProFromGo has been a HubSpot Solutions Partner since 2013 and earned status as a Platinum-tiered HubSpot partner in 2019. Most of the marketing and advertising campaigns executed on behalf of clients have deep integration with the HubSpot CRM and marketing automation platform which allow small business customers to track marketing and advertising investments more effectively by closing the loop between the source of a lead all the way through to new revenue resulting from these marketing efforts.

Chris Vendilli and the team hold numerous HubSpot certifications to include status as one of the only HubSpot Certified Trainers in the Greater Pittsburgh region.

A few of ProFromGos notable clients include Hefren-Tillotson, Airline Hydraulics, AccuTrex Products Inc, and framesi professional.

Media Post HistoryNearly 30 years ago, Media Post Inc. began as a video production company serving small business and corporate clients throughout Western Pennsylvania. They specialized in television commercials and corporate marketing and training programs utilizing in-studio and on-location shooting, post-production and 3D animation.

Realizing that the future delivery for video was the web, they added website design and development services in 2002 and became known as a full-service multimedia agency. Soon after, live event streaming was added as a service, as companies saw the benefit of broadcasting their message to multiple offices around the globe in real time.

Over the years Media Post has produced thousands of videos and web sites for multiple markets and end uses. Their clients include Deloitte, Omnicell and Advanced Polymer Technologies among many others.

Better TogetherUntil the new branding and web presence for Vendilli Digital Group is fully launched, the company will operate under the existing ProFromGo name. Until then, interested parties can learn more at https://ProFromGo.com

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ProFromGo and Media Post Officially Join Forces - PR Web

You know how you do a Google search on a product or place only to be stalked by ads on the same, making your internet life hellish? Such eerie targeting and bombardment could become a thing of the past with Google Chrome sounding the death knell for third-party cookies.

From 2022, says Google, its doing away with third-party cookies parts of codes used by a websites advertisers to capture ones browsing history and then serve targeted, personalised ads. Google says this move is to address the mounting privacy concerns and trust erosion surrounding collection of data.

But there is consternation in advertising and marketing circles. As Sanjay Mehta, joint CEO of digital agency Mirum, says, the change may choke off the economic oxygen from advertising that startups and emerging companies need to survive. It would be hard to imagine how advertising on the web could be relevant, and accurately measured, without third-party cookies, he says. Its pertinent to point out that Google Chrome owns a lions share over 80 per cent of the web browsing market in India.

Agencies and ad-tech providers who have mastered third-party data will lose their privileged position in this new world, says Mehta.

Googles decision to phase out third-party cookies to remodel the future of privacy on the web will most likely remodel the future of the online advertising industry as well, says Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India. For years, marketers have relied on third-party cookies for behavioural targeting, re-targeting and data-driven advertising, he points out.

Taking direct control

However, it would be wrong to construe this as the end of targeted advertising, as the bastion of first-party cookies still stands tall. First-party cookies, stored by the website or domain one is visiting, will now become the holy grail of advertisers.

Everybody should try and get as much first-party data as they can. From the advertisers perspective, the more direct control or direct relationship they have with consumers, the more they will be independent of distribution platforms like Google, Facebook, and Amazon, explains Gautam Mehra, Chief Data and Product Officer Dentsu Asia Pacific, and CEO Dentsu Programmatic South Asia.

Already many like Maruti Suzuki have set this in motion. The auto giant has on-boarded a Customer Data Platform for first-party data management while respecting customer privacy. Internally, we have developed SVOC (single view of customer) to guide our marketing efforts as per user needs. Also, proactively, we are working towards consent management. App ecosystem is one of the ways we can build meaningful relationships with customers, says Srivastava.

Second-party data tie-ups with publishers can be leveraged for marketing, and advertisers can look at placing apps at the centre of their digital strategy, he adds. This can help use the iPhones IDFA (identifiers for advertisers) and Androids Advertising ID for advertising and re-targeting. Certain ad-tech companies have recently launched identity solutions based on unique identifiers built from multiple inputs (web, mobile, customer data), Srivastava explains.

At advertising agency Dentsu, cookie-less strategies have been in the works for the past four years, says Mehra, pointing to their product Dentsu Marketing Cloud. This is based on cohorts, and it does contextual advertising, and has no implication with the new laws coming up. It only takes the first-party data of the client into consideration and is privacy compliant.

All over the globe, privacy regulations are coming into effect. The EU has General Data Protection Regulation and in the US there is the California Consumer Privacy Act. India is also heading towards that direction with the Privacy Data Protection bill introduced in 2019.

Small players will suffer

Jessie Paul, CEO, Paul Writer, a B2B marketing agency, feels that the change wont be as cataclysmic as people are making it out to be. While tech behemoths like Google and Facebook already have huge repositories of user data, its the small ad-tech players and publishers who will face the heat, she says, owing to their reliance on third-party cookies.

Indeed, big companies have already started adopting solutions like fingerprinting and graph identity providers for effective marketing.

While the larger ecosystem is working on creating alternative identifiers, smaller publishers, too, need to get their first-party data strategy right, says Dentsus Mehra. Without cookies, you are looking at consumers having to sign-in for content... its hard to imagine that an average user would keep giving their email address and creating logins for every website one visits.

The alternatives

Google Chrome has offered alternatives such as the Privacy Sandbox technology for interest-based advertising (FLoC), where groups of people with common interests could replace individual identifiers. This approach, Google says, effectively hides individuals in the crowd and uses on-device processing to keep a persons web history private on the browser. Google says its tests of FLoC show that advertisers can expect at least 95 per cent of conversions per dollar spent when compared to cookie-based advertising.

The removal of third-party cookies and its replacement by Privacy Sandbox is a win-win for all, says Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors, as it builds innovations that shield anonymity while delivering better results for advertisers. Tata Motors is relooking its strategy to target a cohort instead of personal identifiers, he says.

Rather than looking at phasing out third-party cookies as a setback, we would like to look at this step as a positive change for the future, says Srivatsa.

Indeed, as Mirums Mehta points out, marketers will focus on building trust and delivering such a great user experience that the customer will opt in. He also feels that circulating content in email newsletters and email-based ads, launching targeted ads on social media, testing contact list re-targeting could be alternatives.

Paul emphasises the importance of contextual advertising. As a consumer, I am not going to click on an ad that is not relevant to me. So, you will have to find ways to make it relevant to me.

As things go, the big and powerful players will probably become more powerful. I think the takeaway is that local marketers will have to work harder. Will smaller sites and advertisers lose out? Yes, they will. But will the customer benefit? That also is true, Paul sums up.

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The Internet after the cookies crumble - BusinessLine