Mediaboss Marketing

Mindshare India has been adjudged the Agency of the Year at the Festival of Media Awards (FOMA) 2021.

Apart from the big title, Mindshare India bagged 13 other awards across different categories.

Purpose-driven marketing and the innovative use of data & content were at the forefront of Mindshares success, the agency said. HUL brands like Lifebuoy, Active Wheel, Boost and Blue Air were big winners along with PepsiCo, across categories like integration, partnership, real-time marketing and use of digital media.

Commenting on the win,Parthasarathy (Maps), CEO Mindshare South Asiasaid,Mindshare India is ecstatic with this massive win. This is a booster shot to our teams who put in tremendous efforts during the difficult period of the pandemic. The seismic changes in consumer attitudes and behaviour during this period called for a complete rethink of both messaging and media. Working in close partnership with our clients, we were able to drive meaningful narratives across brands. On behalf of my team, I thank FOMA for giving us this recognition, and our clients for giving us the opportunity & inspiration.

Mindshare was also awarded the 'Network of the Year' title for the APAC region.

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Mindshare India named Agency of the Year at FOMA 2021 - Exchange4Media

The Pitch CMO Summit 2021 had a Special Address on the topic Building a brand and business through purpose. This session was addressed by Chandru Kalro, Managing Director, TTK Prestige. Kalro shared insights on why it is important for brands to find their purpose and how marketing has changed, with the focus now being on building a relationship rather than being transactional.

Setting the context, Kalro shared trends that are defining the world we live in today. The first trend is information overload. Today, all of us are more informed than ever before on every subject, and if we dont have that information, we know where to find it. Secondly, we are very connected but also very disconnected. Then the trend of impatience comes in. The next trend is free economy, which is the most profitable. Big giants like Facebook and Google have been profitable by offering free services. We also want everything on demand, anytime and anywhere. Also, there is this constant evolving of delivery systems of products and services.

There is also this new trend of environment, sustainability and governance, which has become very important for all companies and brands. All brands want to be listed on ESG and you can see purpose evolving from this thought, he said.

Kalro further commented, The pure-play product or service company does not exist. Every company has both. Therefore, for marketing, the key implication is that the standard feature, benefit statement is outdated. You cant just call out features and benefits and manage to sell your product.

Talking about how to find brand purpose, Kalro remarked, We should ask ourselves: Why do I exist? as often as we can so that we constantly reinvent ourselves. Next ask the question: What do I offer?. What is it that you are offering the customer because there are a lot of companies offering the same products as you? You should also ponder on these reflective questions: Whom am I relevant to? What do I fight for? And why me?. Why me? Question is critical before you get into the business front.

When a brand is looking at encompassing all the above-mentioned thoughts, marketing strategies will also need to be revamped, Kalro said.

Companies that answer the questions will then have to align everyone else in the company with a clearly articulated purpose so that everyone is on the same page. The moment you align everybody with that purpose you will find that marketing will become more about relationship building rather than being transactional. Today, retaining a customer has become so important for the maintenance and growth of revenues.

Kalro stated that purpose is the very soul of the brand and company. If you are talking about a product being the body, the purpose with which you brought that product to life is the very soul of that brand. It is their core philosophy, it is far more encompassing than the four Ps of marketing and therefore everything stems from this brand purpose, he said.

On the concluding note, Kalro said, Purpose precedes all marketing communication and is the soul of all communication. We have to remember that consistency is exceedingly important. To achieve that consistency, alignment across the company is critical. Lastly, customer centricity is paramount. If you can deliver value that will go beyond the P&L, it is good for the brand because at the end, it will fall into place.

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Pitch CMO Summit: Purpose is the very soul of a brand & company: Chandru Kalro - Exchange4Media

The exchange4media group is all set to host its flagship property, Pitch CMO Summit 2021. The summit brings together leaders from most talked-about brands for insightful discussions. This year, the Pitch CMO Summit is presented by Times Now Action Begins Here, and powered by Nickelodeon - The # 1 Kids Entertainment Channel Year after Year. Trell: India's Largest Lifestyle Social Commerce Platform is the co-gold partner, and Xoxoday- Build a happy workforce is the reward partner. The event will be held virtually on March 24, 2021, 02:15 pm onwards.

The theme of the summit is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Kicking off the summit with the Keynote Address will be Tarun Arora, CEO & Whole Time Director, Zydus Wellness. One look at Zydus Wellness portfolio, which has iconic brands such as Complan, Sugarfree, Glucon-D, EverYuth, Nycil, Nutralite, Sugarlite, and its no surprise that the company believes in the philosophy of wellness for all and strives to reimagine wellness & health in a holistic manner. Arora will speak on the topic, Health & happiness at the centre of changing consumer dynamics.

Its been 25 years since the first Hyundai Santro car hit the Indian roads. Catch Tarun Garg, Director- Sales, Marketing & Service - India, Hyundai, as he delivers a special address recalling Hyundai Indias 25 years in business and taking us through the journey from Hyundai Santro to the latest bestselling SUV Hyundai Creta.

The lack of safe baby products led Varun and Ghazal Alagh to create Mamaearth in 2016 and offer products that were toxin-free. Remaining committed to its brand philosophy of Goodness Inside, the brand is today one of the most talked about brands in the country. Telling us Why consumers connect with purpose-driven brands? will be Varun Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd. (Mamaearth & The Derma Co.)

Moving on to a brand that has made a lot of news in the recent past, Sebamed. With the company calling on consumers to choose products backed by strong scientific research, Sebamed is now moving beyond bathing bar category and building its personal care range with shampoos. Shashi Ranjan, India Head, Sebamed, will be speaking on the topic, Consumers dont buy what you do, they buy why you do it.

A big shift that occurred in the last year has been in the way consumers consume content. The lockdown resulted in a dramatic increase in OTT content consumption and one platform that benefitted due to viral Indian content such as Mirzapur, Paatal Lok Panchayat and Breathe was Amazon Prime. Sushant Sreeram, Director Marketing, India, Amazon Prime Video India, will share his insights on Curating Culture Entertainment Marketing

Also taking to the stage will be Bimal Kartheek Rebba, Co-Founder & COO, Trell. Short video offering app Trell recently launched a new commerce platform called Bharat Dukaan for beauty products.

Moving on to our Special Address speaker Chandru Kalro, Managing Director, TTK Prestige. The purpose of the kitchen appliances and cookware brand is to provide quality consumer products at affordable prices. Kalro tells us how the brand has maintained its consistency of purpose and the how the brands expression has evolved. He will also share his insights on why it is important for brands to find their purpose and how marketing has changed with the activity now towards building a relationship rather than be transactional.

Finally, our Keynote Speaker Harsha V Agarwal, Director, Emami Limited, will take to the stage. In a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, on the topic, Activating the Power of Purpose, Agarwal will share how the brand works on delivering its core promise of making people healthy and beautiful, naturally. He also tells us how being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Mahesh Shetty, Head Network Sales, Viacom18, will join in as a co-panellist to share how Viacom18 as a brand also believes in Activating the Power of Purpose.

The summit will include two panel discussions that will delve deeper into the various aspects of the theme. The topic for the first panel is: Creating A Purpose-Driven And Resilient Brand. With consumers increasing looking at investing in brands that reflect their values, companies that lead with purpose and are built around it can achieve continued loyalty, consistency, and relevance in the lives of consumers. Creating a purpose-driven brand can also help the company to be resilient during a crisis. The panel will discuss questions like, how are brands adapting to consumers who are now increasingly socially conscious? The panel will also throw some light on the challenges in articulating the brands purpose and how it can be used as a unifying compass for business transformation and growth, and more.

The session chair for the first panel is Rathi Gangappa, Chief Executive Officer, Starcom India. The members are Amitabh Pande, Marketing Head, IKEA India; Esha Nagar, Managing Director, Nepa India; Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, Xoxoday; Pankaj Sharma, Director, Consumer Products Division, LOral India; Ritu Gupta, Country Marketing Director, Dell Technologies - India and Sidharth Pal, Head of Marketing - India, Under Armour.

The topic for the second panel discussion is Building Brands On English News. The topics for the discussion would largely revolve around why English news is an important component of any media plan, how brands are targeting the premium audience & millennials, ways of reaching the affluent consumer across markets, the impact of rising levels of English literacy and higher disposable incomes, the importance of legacy brands and more.

The second panel will be moderated by Pooja Jauhari, CEO, The Glitch. The members of this panel are Bidisha Nagaraj, CMO, Schneider Electric India; Gaurav Dhawan, Executive Vice President & Network Sales Head, Times Network; Samir Sethi, Head of Brand Marketing, Policybazaar.com; Sandeep Shukla, Head Marketing & Communication Global Operations, Jaquar Group; Supratik Sengupta, Head Marketing - Consumer Healthcare, Lupin.

Pitch CMO Awards

The Pitch CMO Summit is followed by the Pitch CMO Awards which is presented by Mirror NOW. You First, powered by Colors Marathi-Jagnyache Rang Marathi. Xoxoday- Build a happy workforce is the reward partner.

The Pitch CMO Awards celebrate stars of marketing in India. Marketers have been selected for their innovative, creative and collaborative work throughout 2020.

For 2021, the awards are being given to top marketing leaders of brands and organisations that have put purpose at the centre of their growth strategy, have invested in purposeful partnerships or in causes that have made a social impact. How they have responded to the needs of various stakeholders during the ongoing pandemic has also been taken into account.

Registration Link:

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit 2021 today: Marketing leaders to decode the power of brand purpose - Exchange4Media

March 25, 2021 (Reports and Markets) Cloud DDoS Mitigation Software Market

Reports And Markets newly added a research report on the Cloud DDoS Mitigation Software Market, which represents a study for the period from 2021 to 2027. The research study provides a near look at the market scenario and dynamics impacting its growth. This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years. Additionally, the report is built on the basis of the macro- and micro-economic factors and historical data that can influence the growth.

The report offers valuable insight into the Cloud DDoS Mitigation Software Market progress and approaches related to the Cloud DDoS Mitigation Software Market with an analysis of each region. The report goes on to talk about the dominant aspects of the market and examine each segment.

Key Players: Amazon Web Services,Microsoft,Webroot,Google,Akamai Technologies,Alibaba,AT&T,CenturyLink,Imperva,Cloudflare,Cloudbric,SiteLock,StackPath,Check Point Software Technologies,DOSarrest Internet Security

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The global Cloud DDoS Mitigation Software market segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Cloud DDoS Mitigation Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2021-2027.

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Key Points of the Geographical Analysis:

Data and information related to the consumption rate in each region

The estimated increase in the consumption rate

The expected growth rate of the regional markets

Proposed growth of the market share of each region

Geographical contribution to market revenue

Research objectives:

To study and analyze the global Cloud DDoS Mitigation Software market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2027.

To understand the structure of Cloud DDoS Mitigation Software market by identifying its various sub segments.

Focuses on the key global Cloud DDoS Mitigation Software players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Cloud DDoS Mitigation Software with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the size of Cloud DDoS Mitigation Software submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.

Table of Contents: Cloud DDoS Mitigation Software Market

Chapter 1: Overview of Cloud DDoS Mitigation Software Market

Chapter 2: Global Market Status and Forecast by Regions

Chapter 3: Global Market Status and Forecast by Types

Chapter 4: Global Market Status and Forecast by Downstream Industry

Chapter 5: Market Driving Factor Analysis

Chapter 6: Market Competition Status by Major Manufacturers

Chapter 7: Major Manufacturers Introduction and Market Data

Chapter 8: Upstream and Downstream Market Analysis

Chapter 9: Cost and Gross Margin Analysis

Chapter 10: Marketing Status Analysis

Chapter 11: Market Report Conclusion

Chapter 12: Research Methodology and Reference

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Key questions answered in this report

What will the market size be in 2027and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

About Us:

Reports and Markets is not just another company in this domain but is a part of a veteran group called Algoro Research Consultants Pvt. Ltd. It offers premium progressive statistical surveying, market research reports, analysis & forecast data for a wide range of sectors both for the government and private agencies all across the world. The database of the company is updated on a daily basis. Our database contains a variety of industry verticals that include: Food Beverage, Automotive, Chemicals and Energy, IT & Telecom, Consumer, Healthcare, and many more. Each and every report goes through the appropriate research methodology, Checked from the professionals and analysts.

Contact Us:

Sanjay Jain

Manager Partner Relations & International Marketing

http://www.reportsandmarkets.com

Ph: +1-352-353-0818 (US)

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Global Cloud DDoS Mitigation Software Market Insights 2021 Industry Overview, Competitive Players & Forecast 2027| Amazon Web...

The exchange4media group held its 9th Pitch CMO Summit and Awards on Wednesday. At the summit, Tarun Garg, Director - Sales, Marketing & Service, Hyundai India, shared the automakers 25-year-long journey in India.

His presentation began with a slide showing the groundbreaking ceremony at Sriperumbudur in Chennai in 1996. India was Hyundais first global venture. The journey has been very special for us, he said.

Garg spoke fondly about Santro and its tall boy design. We launched it in September 1998, and in 16 years, we have sold 1.86 million units (domestic plus export). It was hugely successful.

He spoke about the brands association with Shah Rukh Khan. Hyundais rise in India coincided with that of Shah Rukhs and he is our ambassador to this day.

Garg shed some light on Hyundais sprawling plant in Chennai spread across 536 acres.

We have been working 294 days a year, six days a week in three shifts. That is the level of precision and responsive manufacturing we have. The process is laced with stringent quality controls and IT-enabled preventive maintenance.

Garg also mentioned Hyundais focus on automation as the plant boasts of 650 fourth generation robots complemented by a 14,000+ workforce. We have flexibility along with robust manufacturing capacity. We are moving towards self-reliance. We are very motivated by Atmarnirbhar Bharat.

Garg also spoke of Hyundais energetic millennial minds as it has 50 data scientists on the shop floor. We are using data to improve efficiency. Humans, and machines work in harmony.

Garg went on to stress the significance of environment and how the plant is environment-friendly. We have a strong commitment towards employees and environment. We have a regenerative thermal oxidizer, rain water harvesting with a storage capacity of 335,000 KL which can act as a reserve for 112 days. There are 40 acres of green belt and we use recycled water for landscaping.

Hyundais manufacturing roadmap, according to Garg, is about integrating intelligence, digital and analytics. He said, We are future ready, and by 2030, we plan to incorporate industry 4.0 manufacturing with artificial intelligence and digital learning.

As per Garg, Hyundai wants to create sustainable products for customers to enrich their mobility experience. We have an investment of $4 billion+ and offer 27 models with 9.6 million customers. We also provide employment to 250,000 directly and indirectly.

Despite catering to a vast Indian market, Hyundai has a considerable market share in exports. We have managed our highest market share, since inception, of 17 % in 2020. We have been able to balance domestic and export and it is important to showcase the strength of Indian manufacturing to the world.

Garg said that having started with a compact entry model, Hyundai prides itself on its ability to spot customer trends whether it was through i10 or i20 or Creta. We now have a commanding market share of 26 per cent in the prestigious SUV segment. The strength of Hyundai lies in the wide range of options we give to our customers. We want to be in the consideration set of each and every person who seeks 4-wheeler mobility.

Garg believes that Hyundai is a brand with a cause. We are working with the government of India in the various spheres. We have been supporting industrial training and tuition centres through our educational initiatives. Our community development efforts include water camp and drinking RO systems, and pond rejuvenation.

Attention has also been given to road safety initiatives through awareness camps, CCTV surveillance, traffic marshals, street light campaign, emergency response teams, and quizzes on road safety, among others.

Garg also elaborated on the companys COVID initiatives. We contributed to PM Relief fund a donation of Rs 7 crore and TN CM Relief Fund of Rs 5 crore. We donated three-ply masks, hand sanitizers, dry ration plates to several states.

Speaking of the companys future direction, Garg said it will rest on two pillars of technology and business.

When we say technology, we are talking about mobility, sharing, hailing and subscription. Affordable electric vehicles will be an important part of strategy going forward. Connected cars, and autonomous cars will be an area of focus.

He added that business mindset will be flexible, agile and adaptable. He enumerated the companys Click to Buy initiative which was launched before COVID-19.

75% are using the internet for research before buying cars. The whole idea was to provide an integrated end-to-end online platform which provides a holistic experience digitally. We are also trying to enhance customer value by providing personalized offers and benefits. 285,000+ people have registered. We are not only looking at in-car benefits but also lifestyle experiences.

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Hyundai's future direction will rest on two pillars of technology and business: Tarun Garg - Exchange4Media