Archive for the ‘Internet Marketing’ Category

Down on the farm: Riverstead community brings ‘agrihood’ living to Greenville – Charleston Post Courier

Instead of a golf course, theres a grazing meadow, an orchard and more than 250 acres of preserved Upstate forest along a crook in the Saluda River. Instead of tennis courts, theres a vineyard and a free range chicken coop. Instead of a clubhouse, theres a barn and a garden.

Welcome to Riverstead, a unique community located 30 minutes north of Greenville that harkens back to South Carolinas agricultural foundation. Lucas Anthony, the developer on the project, figured the idea would appeal to those intrigued by the notion of living on a farm, but not quite sure if theyre cut out to till soil and sling feed all day. What he couldnt foresee when development started in 2017 was how the coronavirus pandemic would have many ready to move to more rural surroundings.

I was just trying to create what I wanted for my family, said Anthony, whose father Jimfounder of The Cliffs Communitiesconsulted on the project. I didnt want to be a full-time farmer. Its a job having a farm with chickens, blueberries and the whole shooting match. I dabbled in it a little bit before I started Riverstead, and kind of came to the determination that a farm should be shared. It actually makes a lot of sense for people to have shared resources.

Getting back to the land was the original idea. But on the heels of a 2020 defined by pandemic lockdowns and disorder in some cities, it became about getting away from something, too. Associate broker Debra Owensby of Blackstream Christies has met Riverstead homeowners from Chicago, Pennsylvania and other far-off locales who had the same reason for relocating to an agrarian community near Travelers Rest.

Debra Owensby (provided).

I said, How did you find this place? All of them said they went online and started Googling. They wanted to get out of urban areas where theres so much unrest, Owensby said. They wanted somewhere they could feel safe and could get back to nature. They started researching and went online, and every one of them found it that way.

Eggs from the chicken coop

Agriculturally based neighborhoods similar to Riversteadknown in some circles as agrihoodsare more of a trend out West, where they operate almost as cooperatives producing farm-to-table fare. Some have become tourist destinations, featuring inns and restaurants. Closer to home, the Serenbe community outside Atlanta is built around a 25-acre farm, and residents at Kiawah River outside Charleston can help manage crops and cattle.

Its a trend coming across the country, and I know Jim and Lucas both did a lot of research on it, Owensby said. Their heart has always been with farming and land. Theyre environmentalists at heart. So theyve been keeping their fingers on this type of thing for a while.

At Riverstead, residents can be as involved as they want to be in the agricultural features that dot the gated community: a grazing meadow, orchards, a vineyard, a free range chicken coop, a garden, and greenhouses. The neighborhood farm is managed by a pair of professionals, Johannes Aartun and Courtney LaCosta, who have years of experience in sustainable, organic and biodynamic farming practices.

I realized a lot of people like the idea of having chickens until they try it, Anthony said. So Im saying, try it, and if you dont want to do it, let Johannes and Courtney do it and just buy from them. Thats what I realized was the home run for the whole dealI can have access to farm-fresh eggs and I can see the chicken that actually laid them, but I dont have to have a hand in it. But I can lend a hand, my kids can learn about where eggs come from, and they can pick them out of the chicken coop.

While the idea of the residents handling all the digging, planting and harvesting is nice, Anthony realized it was also somewhat unrealistic. LaCosta and Aartun lease the Riverstead farm and operate it like a community-supported agricultural program, determining what to raise with input from residents. Lots of people want eggs, Anthony added, so they raised 130 chickens so basically everybody can have a dozen fresh eggs each week.

Anthony said the idea for Riverstead came not from an existing agrihood in the United States, but an eco-resort he visited in South America where locals gathered in an old farmhouse to trade their wares. Farmers brought produce, fishermen brought seafood, and everyone bartered until they got what they needed. And all of it was freshechoing the farm-to-table practices that have become popular among many Americans desiring to know more about where their food comes from.

Anthony bought the 400-acre property in 2017, ultimately carving out 53 homesites that range in size from 2.8 to 5 acres, and starting at $81,500. Vistas vary from the Saluda River to the foothills of the Blue Ridge. Given the renewed emphasis on getting back to nature, Anthony figured he had a desirable communitythen the pandemic hit, and demand soared. By March of 2021, all of Riversteads home sites were sold out.

Ive been just amazed, Owensby said. In basically one year, through nothing but internet marketing, theyve sold the whole development out.

The way things used to be

The saltwater pool is due to be completed by June, the treehouseindeed, Riverstead will have a treehousewill be finished in a few weeks. About 17 custom-built homes are completed or in some stage of construction, with full buildout projected in two years.

Covid kind of pushed everybody to think about what they actually need, given the fact they can work from anywhere, Anthony said. The way I wanted to live didnt really trend in until Covid hit. And then people realized that being out in nature most of the time, and going into the city only for what you need, actually isnt a bad thing.

At the onset of the pandemic, many people suddenly discovered they could work from anywhereincluding near a farm in the foothills north of Greenville. With parks and childrens attractions closed, trails and fields suddenly became more sought-after. With many cities hard-hit by Covid and riled by unrest, the idea of a lifestyle that provided farm-fresh food proved too alluring for some to pass up.

Its about being out there and feeding the chickens, and being part of literally a village in the old-style sense, Owensby said. And I think people are craving that. In this last year where everything became so chaotic and the world felt like it was falling apart, I think people want to get back to a feeling of the way it used to be. I think thats a trend more than anything.

That trend seems certain to continue: Anthony is already working on another agriculturally based community near Greenville.

The lifestyle at Riverstead hasnt been affected by Covid, he said. People started realizing, hey if I need a dozen eggs, all I need is to go to the chicken coop. I dont have to go to the grocery store. Its the same kind of thing with the trails and people getting outdoors and hiking and walking. Theyre just like, This all makes a lot of sense. I have everything I need.

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Down on the farm: Riverstead community brings 'agrihood' living to Greenville - Charleston Post Courier

Global economy will not be able to get out of crisis in 2021 study – Hellenic Shipping News Worldwide

Forecasts that the global economy will overcome the crisis caused by the coronavirus pandemic in 2021 are not justified, according to a study from experts at the Higher School of Economics together with the Russian Union of Industrialists and Entrepreneurs.

Against the background of new waves of the pandemic that have engulfed many countries in recent months, it is already obvious that the initial forecasts of a full-fledged recovery of the global economy from the crisis in 2021 are not being justified, the study said.

The experts noted that, the factors that negatively influenced the global economy in 2020 have not yet been eliminated. Different intensities of quarantine restrictions and different rates of vaccination against COVID-19 in individual countries, as well as the emergence of new dangerous strains of the virus, will continue to negatively affect the state of national economies and global supply chains, experts believe.

All this means, the report concluded, that governments will need to adapt their economic policies to the conditions of a longer recession. At the same time, the prospects for economic recovery will depend not only on government actions, but also, to a large extent, on plans and expectations at the level of enterprises.

During the pandemic, the state has demonstrated its ability to effectively help businesses however, interfering in pricing and strengthening the role of state-owned companies can lead to negative consequences, according to a study.

The crisis pushed both companies and the state to actively interact. At the federal level, the state has demonstrated the ability to talk with business. The result of such interaction was the prompt solution of a number of problems of industry regulation and the mitigation of certain restrictions, the study said.

In addition to direct support, businesses were aided by measures that positively affect demand various financial instruments for direct support of the population during the crisis.

State intervention

According to the experts, there are risks to the economy due to increased control over businesses that have received state support, and interference in pricing. A separate significant risk is the increased government intervention in pricing processes in competitive sectors (retail, pharmaceutical industry). This can lead to significant distortions in the respective markets, the report said.

The authors of the study also drew attention to the possibilities of controlling business that appear with the introduction of new technologies. State digitalization creates a new platform for interaction with business, increasing the efficiency of tools for state support, coordinating changes. However, it is possible to strengthen attempts to control business in all decisions, the report noted.

Such approach, according to experts, can lead to accumulating risks and disparities in conditions of high economic and technological uncertainty.

In addition, the report said that the takeover of promising companies continues, including by large companies with state participation.

Administrative burden does not decline

The authors of the study noted that one of the goals of the anti-crisis policy was a reduction in the administrative burden and a moratorium on inspections. However, at the company level, there was persistence and, in some cases, an increase in pressure on business. The latter was more typical for small companies, for which inspections mean high transaction costs, the experts write.

The study noted that during crises, the state defines the goal of reducing the administrative burden on business as a priority. However, at the post-crisis stages, the corresponding activity is significantly reduced. It is necessary to search for mechanisms to sustainably reduce administrative pressure, which implies changing motivations and criteria for assessing activities of control bodies, the report said.

The digitalization of business processes

Development of Russian companies in the period after the pandemic will be associated with the digitalization of business processes and an increase in the role of human capital, according to a study.

Digital transformation processes will intensify in all sectors, and in small companies, in sectors with horizontal coordination, the models and formats of business activities will change, the study said.

According to experts, after overcoming the crisis caused by the pandemic, the companies will continue the trend of developing their own distribution and direct interaction with customers will grow.

The demand for human capital will significantly change: the demand for the skills of big data analysis and predictive analytics of sales, Internet marketing will increase. The business models of companies will transform towards creating an ecosystem around a person: their health, safety, nutrition, entertainment, the authors of the study noted.

Along with the increasing role of intangible assets, knowledge and skills in the development of companies, competition for human capital will intensify.

In addition, according to the forecast of HSE experts, a number of traditional sectors, for example, retail trade, are becoming a driver of digital transformation and a source of demand for human capital effective in the digital economy.Source: TASS

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Global economy will not be able to get out of crisis in 2021 study - Hellenic Shipping News Worldwide

McDonalds India (West and South) ropes in actress Rashmika Mandanna as brand ambassador – Exchange4Media

McDonalds India (West and South) has roped in the popular film celebrity - Rashmika Mandanna, as its brand ambassador for its key advertising campaigns. Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country. She has enthralled audiences through Telugu and Kannada films that include hits like Chalo, Kirik Party, Sarileru Neekevvaru, Geetha Govindam and Dear Comrade which have garnered over 200 Million views on YouTube. Rashmika will soon be seen in magnum opus project Pushpa with Allu Arjun and is also set to foray into Bollywood with two back-to-back Hindi films. In a short time, she has become a youth icon and has a strong following on social media with over 15 million followers on Instagram alone.

This association marks a significant step for McDonalds as it looks to reinforce its brand leadership in its key markets. McDonalds restaurants in West and South India are operated by Westlife Development Ltd. (WDL), through its wholly-owned subsidiary.

Speaking on the announcement of this collaboration, Arvind RP, Director - Marketing and Communications, McDonalds India (West and South) said, We are delighted to have Rashmika onboard. She is someone who connects strongly with millennials and is a popular youth icon.

Rashmika, popularly known as the 'National Crush has expressed her love for food through her social media handles, on several occasions. Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonalds across key markets.

On being the brands ambassador, actress Rashmika Mandanna, said McDonalds has been one of my favourite brands since I was a kid. Id literally live on McDonalds when I was in college. When they reached out to me for this association, I was absolutely thrilled! I am delighted to represent a brand that is passionate about serving yummy food with great quality to its consumers. McDonalds has been serving Indian consumers for 25 years and counting now and is definitely a preferred choice across all age groups. I am really excited about my partnership with such an amazing and trusted brand.

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McDonalds India (West and South) ropes in actress Rashmika Mandanna as brand ambassador - Exchange4Media

Power Gummies onboards Shraddha Kapoor as brand ambassador – Exchange4Media

Power Gummieshas roped in Shraddha Kapoor as the brand ambassador and the face for their Hair & Nails Vitamin Gummies.

With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair just every day.

Commenting on the association,Divij Bajaj, CEO & Founder, mentions,Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. We are delighted to have Shraddha on board with us as the brand ambassador for our Gorgeous Hair & Nails Vitamin Gummies. She personifies the key prepositions of changing trends of beauty, health & fitness. We are ready to thrill the gen-next customers together with Shraddha.

Through this association, we aim to help a wider range of people to move towards preventive care and nutrition for their health and wellness.

Power Gummies has been changing the health game with the newly launched nutritional format of chewable & tasty vitamin gummies. Bringing convenience, moments of nostalgia, trust and fun to the customers with health & happiness going together in pursuit of nutrition is the core aim for Power Gummies to come into existence taking away all the health concerns, removing the fear of pills or bad-tasting supplements. The brand has been revolutionising the nutraceutical industry since 2018 creating a galactic storm with their showstopper variant Gorgeous hair & nail vitamin gummies taking away growth, damage and hair fall issues.

Delighted to represent the brand,Shraddha Kapoor elaborates,As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take 2 gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me.

Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials. Being fit and healthy should be the most prime factor for customers in todays time.

The actor also adds,I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies change it for you all and become a part of everyone's lifestyle just like me.

The tasty unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free, which is the key reason for her association with the brand.

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Power Gummies onboards Shraddha Kapoor as brand ambassador - Exchange4Media

‘Always a part of our family’, says Amul in tribute to Anil Billy Kapoor – Exchange4Media

Amul has released a poignant topical, paying tribute to the late Anil Billy Kapoor, Chairman Emeritus at DraftFCB+ Ulka.

The creative features the Amul girl engaged in a discussion with Kapoor with the words You will always be a part of our family in the background.

Kapoor was an integral part of many of Amuls memorable campaigns and the launch of a number of its brands. Such a tribute, considering their long-standing association, is befitting.

Many industry leaders also came out and lauded Amuls creative, with IPG Mediabrands Shashi Sinha calling Amul an amazing client. Ashish Bhasin, CEO, Asia Pacific and Chairman India, Dentsu also applauded the creative.

Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, passed away on April 12 after a prolonged battle with cancer. One of the doyens of the Indian ad industry, Kapoor has been behind some of the most memorable ad campaigns the country has ever seen.

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'Always a part of our family', says Amul in tribute to Anil Billy Kapoor - Exchange4Media