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The exchange4media group is all set to host its flagship property, Pitch CMO Summit 2021. The summit brings together leaders from most talked-about brands for insightful discussions. This year, the Pitch CMO Summit is presented by Times NOW. Trell is the co-gold partner, and the summit is powered by Nickelodeon. Xoxoday is the reward partner. The event will be held virtually onMarch 24, 2021, 02:15 pm onwards.

The theme of the summit is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Kicking off the summit with the Keynote Address will be Tarun Arora, CEO & Whole Time Director, Zydus Wellness. One look at Zydus Wellness portfolio, which has iconic brands such as Complan, Sugarfree, Glucon-D, EverYuth, Nycil, Nutralite, Sugarlite, and its no surprise that the company believes in the philosophy of wellness for all and strives toreimagine wellness & health in a holistic manner.Arora will speak on the topic, Health & happiness at the centre of changing consumer dynamics.

Its been 25 years since the first Hyundai Santro car hit the Indian roads. Catch Tarun Garg, Director- Sales, Marketing & Service - India, Hyundai, as he delivers a special address recalling Hyundai Indias 25 years in business and taking us through the journey from Hyundai Santro to the latest bestselling SUV Hyundai Creta.

The lack of safe baby products led Varun and Ghazal Alagh to create Mamaearth in 2016 and offer products that were toxin-free. Remaining committed to its brand philosophy of Goodness Inside, the brand is today one of the most talked about brands in the country. Telling us Why consumers connect with purpose-driven brands? will be Varun Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd. (Mamaearth & The Derma Co.)

Moving on to a brand that has made a lot of news in the recent past, Sebamed. With the company calling on consumers to choose products backed by strong scientific research, Sebamed is now moving beyond bathing bar category and building its personal care range with shampoos. Shashi Ranjan, India Head, Sebamed, will be speaking on the topic, Consumers dont buy what you do, they buy why you do it.

A big shift that occurred in the last year has been in the way consumers consume content. The lockdown resulted in a dramatic increase in OTT content consumption and one platform that benefitted due to viral Indian content such as Mirzapur, Paatal Lok Panchayat and Breathe was Amazon Prime. Sushant Sreeram, Director Marketing, India, AmazonPrime Video India, will share his insights on Curating Culture Entertainment Marketing

Also taking to the stage will be Bimal Kartheek Rebba, Co-Founder & COO, Trell. Short video offering app Trell recently launched a new commerce platform called Bharat Dukaan for beauty products.

Moving on to our Special Address speaker Chandru Kalro, Managing Director, TTK Prestige. The purpose of the kitchen appliances and cookware brand is to provide quality consumer products at affordable prices. Kalro tells us how the brand has maintained its consistency of purpose and the how the brands expression has evolved. He will also share his insights on why it is important for brands to find their purpose and how marketing has changed with the activity now towards building a relationship rather than be transactional.

Finally, our Keynote Speaker Harsha V Agarwal, Director, Emami Limited, will take to the stage. In a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, on the topic, Activating the Power of Purpose, Agarwal will share how the brand works on delivering its core promise of making people healthy and beautiful, naturally. He also tells us how being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of abusiness-wide strategy drives brand trust, sales, and growth.

Mahesh Shetty, Head Network Sales, Viacom18, will join in as a co-panellist to share how Viacom18 as a brand also believes in Activating the Power of Purpose.

Pitch CMO Awards

The Pitch CMO Summit will be followed by the Pitch CMO Awards which is presented by Mirror NOW, and powered by Colors Marathi. Xoxoday is the reward partner. The Pitch CMO Awards celebrates stars of marketing in India. Marketers have been selected for their innovative, creative and collaborative work throughout 2020.

For 2021, the awards are being given to top marketing leaders of brands and organisations that have put purpose at the centre of their growth strategy, have invested in purposeful partnerships or in causes that have made a social impact, and how they have responded to the needs of various stakeholders during the ongoing pandemic.

Registration Link:

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit: How brand purpose can be the game changer in the new normal - Exchange4Media

The exchange4media group hosted its flagship property, Pitch CMO Summit 2021, on Wednesday. At the virtual event, keynote speaker Harsha V Agarwal, Director, Emami Limited, and Mahesh Shetty, Head Network Sales, Viacom18, joined Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and exchange4media, in a fireside chat on the topic: Activating the Power of Purpose.

Starting off the session, Agarwal remarked, Honestly, brand purpose is something that can really make a very big difference in the overall performance, growth of the brand and the company. But, my belief is that not too many brands or companies have a very clear brand purpose. In our company, we have a very clear vision or philosophy - the purpose is making people beautiful and healthy naturally. So basically, the word naturally is what is very cool to us. How do we make people beautiful and healthy with the help of nature? Every day, whatever we do, the products we launched, the brands we launched, it's all around nature and how we bring the best of nature to the consumers, be it the beauty or personal care products or the health products.

So from that perspective, we are always on the lookout for the best of the ingredients, because there are so many unknown herbs etc which are used in different parts of the countries and might have different benefits but people are not aware of it. There are herbs, which are very efficacious, but still unknown to people. So we spend a lot around R&D as to how we explore them, how we find out about them and bring them to the consumers. Then is the quality of the product. Ultimately, if you have to give consumers the best of the health, how do you remain true to it? How do you give the consumers the best of the products with the help of nature, that is something we are very particular about, he further added.

Elaborating on the importance of immunity in the Covid-ridden world, Agarwal shared that Emami has launched over 30 products around health and immunity. Immunity has been something which consumers are looking for and Covid has really increased the need for that. In the last 12 months since Covid, in fact in the first three to four months, we launched more than 15 products around immunity. We were very agile and could launch more than 15 products around that. In six months, we could launch more than 30 products in total and all products are relevant to Covid needs. We launched a whole range of hygiene products under our brand Boroplus, which included sanitizer, hand wash and soaps, etc. Because we believe that our brand Boroplus had the right to win in that segment.

Explaining about the top three changes that media companies are seeing in brands approach, especially in the last 12 months, Shetty shared, If I just look at the overall 12 months, it's not one story. Actually, if you look at Q1, none of us were sure how things would pan out. And in Q1 of this financial year, most brands actually cut down on their spends, and there was uncertainty, and that led to that kind of a decision. Also, in terms of communicating to consumers and generating brand pull when the consumer cannot go to the store to buy and when there was a situation of lockdown actually did not make sense. So if you see in terms of brands and their spends, Q1 was a very different phase where brands held back their spends.

In Q2, which is around June, the market started opening up. Across the country, stores opened, supply chains were streamlined and that's when brands got back to advertising, and I would say FMCG has been the flagbearer of this entire consumer momentum. Companies like Emami, Prestige or HUL really drove the entire category and the momentum of any media company including us. In Q2, their businesses are coming back and surely showing strong growth and that impacted their entire outlook towards media, and I think media is a reflection of how the economy does and how these categories perform. Overall, I would say that about television because the bread and butter of television advertising is FMCG. Since FMCG, as a category, pulled back, H2, which is the second half of the year, saw very good traction from brands across categories.

Sharing further about the challenges faced by media companies due to anti-China sentiment and how new categories emerged during the pandemic, he said, While there were challenges for most media companies when there was an anti-China sentiment as certain categories and brands in the mobile and gaming categories stayed off, certain brands stayed off. Also, certain categories within FMCG too faced headwind. And in some of our regional markets, some of the local retail chain clients also faced a lot of headwinds because of the lockdown and people not moving out. However, that got covered up by some of the new categories that came up like edutech. The entire category saw a huge boom last year. Gaming saw a boost and also D2C companies saw a huge boost.

And so, there is an entire sense of optimism and that's also because consumers are going out and opening up their wallets and spending money into specific categories. That has led to brands going back to communicating their brand purpose and marketing campaigns. So overall, we started off Q1 with a sense of uncertainty and we're ending the current financial year with a sense of optimism.

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Pitch CMO Summit: Brand purpose can make big difference in the growth of a company' - Exchange4Media

Zee Cinema successfully ties up with ACC Cement to highlight the benefits of the latters product line ACC Gold Water Shield Cement. For this, the channel brings forth one of the most trusted faces in Hindi Cinema, Pankaj Tripathi, to educate its viewers about ACCs unique water-resistant cement formula. His immense talent and down to earth nature epitomise the integrations messaging of being strong in quality and yet relatable to everyone. This is a continuation to Zee Cinemas stellar tradition of using the power of entertainment to merge top brands with impactful messaging and help them reach the perfect set of audiences.

Through engaging content, the veteran actor, Pankaj Tripathi, effortlessly lays out the core messaging for the brand, as being resilient and reliable. Backed by the onscreen charisma of Pankaj Tripathi, there will be a series of creatively crafted communication to highlight the initiative. To personify this message, ACC Cement and Zee Cinema would also co-present brilliant movies which resonate with the brands offering.

Talking about the integration, Ashish Sehgal, Chief Growth Officer, ZEEL said, Zee Cinema has built its position within the hearts of millions of viewers through decades of quality and consistency. Its a point of pride to join hands with another company like ACC Cement which has, also, created its own legacy of trust, dependency and superior results. Its a well-crafted engagement which perfectly reflects the values of the channel, the brand and the key influencer. Its as fresh and genuine as it can be, and the audiences would feel an instant connection with the same.

Ashish Prasad, Chief Marketing Officer, ACC Cement and Ambuja Cement said, Our campaign aims at inspiring individual home builders to protect their homes by building them with India's 1st water repellent Cement - ACC Gold Water Shield.With products like Gold Water Shield Cement, ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across. This makes ACCs Association with them a KAMAAL Ki Jodi.

Ruchir Tiwari, Cluster Head - Zee Hindi Movies, added on, We strive to exceed audience expectations with movies and entertainment of superior quality and grandeur. This has been the reason we have sustained such levels of audience trust and engagement. Here, with this unique brand integration highlighting ACC Gold Water-Shield Cement, we were able to impart the same level of excellence. We bolstered this integration by connecting the brand messaging directly with our powerful movie line-up and leveraging the perfect influencer to personify the communication.

Havas Media Group is the media buying partner for the campaign.

Mohit Joshi, CEO, Havas Media Group India, said, In keeping with Havas Media Groups meaningful media (Mx) philosophy, we are delighted to associate with Zee Cinema and ACCs latest campaign and provide the most meaningful media experience to our client and its audience. The communication is not only centred on the brands unique Water Shield proposition but also highlights the importance of water, which is delivered effortlessly by the charming Pankaj Tripathi. His persona resonates well with the brand. We look forward to creating many more such meaningful media experiences.

As a part of this integration, ACC Cements and Zee Cinema will also co-present the movies - World Television Premiere of The Power on 27th March at 8 pm and Gunjan Saxena: The Kargil Girl on 3rdApril.

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Zee Cinema ties up with ACC Cement for brand integration with Pankaj Tripathi - Exchange4Media

Download Sample Report

Healthcare Advertising Market research report is the new statistical data source added by A2Z Market Research.

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Healthcare Advertising Market is growing at a High CAGR during the forecast period 2021-2027. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market.

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Note In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.

Top Key Players Profiled in this report are: PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. (A Subsidiary of Havas Group), FCB Worldwide, Inc. (A Subsidiary of IPG), MCCANN WORLDGROUP (A Subsidiary of IPG), VMLY&R (A Subsidiary of WPP plc), Wunderman Thompson (A Subsidiary of WPP plc), AbelsonTaylor, Inc., TBWAWorldHealth, Thrive Internet Marketing Agency, RevLocal, HLM Digital, LEVO Healthcare Consulting, LLC, Dobies Health Marketing, Sagefrog Marketing Group, LLC, The Communications Strategy Group Inc., Distill Health, Healthcare Success, LLC and Trajectory and others.

The key questions answered in this report:

Various factors are responsible for the markets growth trajectory, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the global Healthcare Advertising market. It also gauges the bargaining power of suppliers and buyers, threat from new entrants and product substitute, and the degree of competition prevailing in the market. The influence of the latest government guidelines is also analyzed in detail in the report. It studies the Healthcare Advertising markets trajectory between forecast periods.

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Market Penetration: Comprehensive information on the product portfolios of the top players in the Healthcare Advertising market.

Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.

Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.

Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Healthcare Advertising market.

Table of Contents

Global Healthcare Advertising Market Research Report 2021 2027

Chapter 1 Healthcare Advertising Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Healthcare Advertising Market Forecast

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Comprehensive Report on Healthcare Advertising Market 2021 | Size, Growth, Demand, Opportunities & Forecast To 2027 | PUBLICIS GROUPE, Syneos...

TORONTO, March 22, 2021 /PRNewswire/ -- Banty.com recently announced new integrations to its already popular medical conferencing and educational platform: Banty Plus. Banty Plus offers enhanced video meeting functionality that customers are calling the "new gold standard" in medical teleconferencing. Banty now integrates those services with Zoom, GoToMeeting, Cisco Webex, and others. Banty Plus works to enhance the entire video meeting experience - acting like an international news outlet to include a fully interactive group of tickers, graphics, animations, split screens, sound effects and other features that keep attendees interested and fully engaged. Banty Plus is now available by custom order.

"We use Banty Plus to offer enhanced interactivity for important meetings and events like virtual trade shows, CMEs, CHEs, annual general meetings and much more," said Banty co-founder and internet marketing expert, Scott Wilson. "What does that mean exactly? Well, we've turned those long, traditional 'talking-head' video conferences into something far more exciting. An immersive presentation that keeps your attendees engaged and involved using a multifunctional blend of features: picture-in-picture, split screens, multi-camera cuts, video-and-slides, animations, graphics, music, and so much more."

Banty Plus: Enhanced Video Conferencing Made Easy

Banty Plus is used to host important meetings, pitches or trade shows that have a handful of attendees to thousands of global attendees. Banty Plus utilizes an experienced newsroom editor with an ultra-powerful real time editing suite. The presenter's video feed passes through the Banty Plus machine, empowering the editor to run the meeting like a live newsroom. The edited video feed is injected into the platform of choice for the meeting. Although this was originally built to work with the Banty platform, it now works with almost every video conferencing platform available today. So, if a potential customer is on contract with another provider and has a very important meeting or live virtual event that needs to be enhanced, Banty Plus is the solution.

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"Although video conferencing is more efficient and less costly than in person meetings, businesses and pharmaceutical companies are requesting better interactivity than what other video conferencing platforms provide," said Scott Wilson. "And that is why we built Banty: to simulate human interactions, while providing customers with a safe, cost effective way to communicate. Banty Plus takes that great idea and just makes it even better - building and improving on strategies we've pioneered for better training events that serve everyone involved, from pharma companies to doctors and educators and businesses that have a need for enhanced live presentations to a larger audience.

Banty Plus: Testimonials From Medical Professionals

"Banty Plus is like inserting a CNN-style newsroom into your meeting," said Banty co-founder Dr. Rick Tytus, Associate Clinical Professor in the Department of Family Medicine at McMaster University. "Some people were really getting bored with the exact same types of meetings all day long. Banty Plus solves that with a higher level of production value. And even though some organizations already have contracts with Teams, Zoom, or other platforms, Banty Plus solves this issue: working with most other platforms to give users a newsroom experience on the platform of their choice. Banty Plus recently hosted the Hamilton Academy of Medicine 104 Annual Clinical day. This was an accredited event that hosted 16 key opinion leading physicians and over 1400 physicians. Sponsors had breakout rooms where they could meet with doctors individually or in groups. It was a complete success, with amazing feedback from multiple pharmaceutical companies like Merck and Jansen."

Banty Plus also recognizes that many physicians speak multiple languages and have patients who prefer to conference in their native tongue. In an effort to be as inclusive as possible, Banty Plus is available in multiple countries, has employees who speak eight different languages, and is working on plans to launch platform access for the 21 most commonly spoken/written languages in the near future.

Learn more about some of the enhanced functions available from Banty Plus via this YouTube demo video. Or follow Banty on social media for the latest platform innovations: LinkedIn, Twitter, Facebook, YouTube, Instagram.

About Banty

Banty began as a patient-centered video conferencing platform that allows doctors to integrate virtual medical appointments into their clinics and practices easily. Accessed via a simple web browser, Banty requires no downloads, registration, or lengthy, complicated set-ups, while providing users with a dedicated Banty.com URL that is easy to remember. A prepackaged, ready-made digital system right out of the box, Banty has expanded beyond just medicine to help businesses and individuals communicate online with greater ease. Learn more at: http://www.Banty.org..

Media Contact:

Scott Wilson, CEO289-259-8059304327@email4pr.com

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Banty Founders Scott Wilson and Doctor Richard Tytus

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Innovative Medical Video Conferencing Platform 'Banty' Introduces Expanded 'Banty Plus' - New Evolution Works With Other Popular Video Platforms in...