Mediaboss Marketing

The exchange4media group is all set to host Pitch CMO Summit 2021. The Pitch CMO Summit is a flagship property of exchange4media. It brings together some of the most dynamic leaders in the marketing & branding community for interesting insightful discussions.

This year, the Pitch CMO Summit is presented by Times NOW. Trell is the co-gold partner, and the summit is powered by Nickelodeon. Xoxoday is the reward partner. The event will be held virtually on March 24, 2021, 02:15 pm onwards. The Pitch CMO Summit will be followed by the Pitch CMO Awards and is presented by Mirror NOW, Powered by Colors Marathi, with Xoxoday as the reward partner

The theme of the summit this year is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

The summit will include two panel discussions. The topic for the first panel discussion is: Creating A Purpose-Driven And Resilient Brand. With consumers increasing looking at investing in brands that reflect their values, companies that lead with purpose and build around it can achieve continued loyalty, consistency, and relevance in the lives of consumers. Creating a purpose-driven image can also aid the brand to be resilient during a crisis. With continuing uncertainty, consumers also look at brands that are familiar to them, thereby helping the brands staying resilient. The panel will discuss

The session chair for the first panel discussion is Rathi Gangappa, Chief Executive Officer, Starcom India. The members of the panel are Amitabh Pande, Marketing Head, IKEA India; Esha Nagar, Managing Director, Nepa India; Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, Xoxoday; Pankaj Sharma, Director, Consumer Products Division, LOral India; Ritu Gupta, Country Marketing Director, Dell Technologies - India and Sidharth Pal, Head of Marketing - India, Under Armour.

The topic for the second panel discussion is Building Brands On English News. The topics for the discussion would largely revolve around why English news is an important component of any media plan, how brands are targeting the premium audience & millennials, the aspirational value of the genre, ways of reaching the affluent consumer across markets, the impact of rising levels of English literacy and higher disposable incomes, the importance of legacy brands, and more.

The second panel discussion will be moderated by Pooja Jauhari, Chief Executive Officer, The Glitch. The members of this panel are Bidisha Nagaraj, CMO, Schneider Electric India; Gaurav Dhawan, Executive Vice President & Network Sales Head, Times Network; Samir Sethi, Head of Brand Marketing, Policybazaar.com; Sandeep Shukla, Head Marketing & Communication Global Operations, Jaquar Group; Supratik Sengupta, Head Marketing - Consumer Healthcare, Lupin.

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit to explore how brand purpose is the game changer in the new normal - Exchange4Media

Sleepwell, the mattress brand from Sheela Foam Ltd., has launched a unique digital campaign #GiveItARest to celebrate the World Sleep Day. Pioneering the sleep & comfort solutions category, Sleepwells campaign aims at encouraging people to put a snooze button on all the things that divide us, whether it is Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate - getting some rest from all of this is above all!

Within a few hours of its rollout, the #GiveItARest campaign is trending on Twitter where individuals across India are resonating with the message and joining the moment by sharing the importance of sleep in their lives. So, this World Sleep Day lets hit snooze on all things that divide us. It wont change the world forever, but for one day it might help the world sleep better. Watch the video here:

Speaking on the association,Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said,In todays time, we lose sleep over the smallest of issues and ones that often divide us. As we celebrate World Sleep Day, our core motive is to spread awareness on the importance of a peaceful sleep. Therefore, through #GiveItARest campaign we want to encourage the world to give rest to all the overwhelming aspects of their lives which might help them sleep better. We hope to keep making a difference while propagating the message of sleeping on a healthy and hygienic mattress!

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Sleepwell urges people to put a snooze button on things that divide us - Exchange4Media

For consumers, doing an online search seems so easy and innocuous: simply type what you're looking for and you'll find the most relevant sellers, patiently awaiting your business. But for internet marketers, that first page of Google search results is a battleground; thousands of websites are constantly jockeying for a position at the top of the page by tweaking their keywords and optimizing their page, targeting even the most obscure of terms.

It's a job for which some companies pay marketers a full-time salary to perform. Entrepreneurs shouldn't get too intimidated, though. There are proven strategies that anyone can use to find an audience without spending a dime, and they're outlined in The2021 Complete Google SEO & SERP Certification Bundle.

And we do mean "complete." Not only is this bundle of 11 online courses totally up-to-date with this year's SEO practices, they also cover internet marketing tactics that go way beyond the search engine rankings. You'll learn to build a website from the ground up, maximized to draw in traffic from social media and direct searches alike.

Marketers will learn to target their audience with laser precision on the web, letting algorithms like Ahrefs do the heavy lifting before you even set up a landing page. You'll be able to look for niches and understand how effectively your competitors are filling them. Then, once you've found a way in, you can set up a site that clears the hurdles put in place byAI "bouncers" like Google's Panda.

Additional classes highlight how to use these strategies to climb up the rankings on sites like YouTube or Amazon; whether you've got a simple WordPress site or a brand to build across multiple platforms, this bundle is your first step.

PCMag readers can get started today with The 2021 Complete Google SEO & SERP Certification Bundle, available for $29.9998% off the $1,994 MSRP.

Prices are subject to change.

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Take a Deep Dive Into SEO With This Discounted Digital Marketing Bundle - PCMag.com

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BulkCondoDeals.com enters into exclusive joint venture with Canada-based PMA Capital Solutions to capitalize on oversupply of condos in Toronto, Ontario and other Canadian provinces

TORONTO & OTTAWA, Ontario & CALGARY, Alberta & MIAMI--(BUSINESS WIRE)--Following the recent successful launch of BulkCondoDeals , the bulk condo marketplace has entered into its first international joint venture with PMA Capital Solutions to capitalize on growing seller inventory and investor demand for bulk condo portfolios in Canada.

While New York and Miami are two of the leading condo markets in the US, Toronto has been the leading city in North America for new condo production, with 68,000 units sold in the last three years and over 70,000 units currently under construction. In order to secure this international developer inventory for the bulk condo marketplace, the Company has entered into an exclusive partnership with PMA Capital Solutions, the capital markets division of PMA Brethour Realty Group (PMA). PMA will exclusively represent the Companys interests in Canada and will secure listings for the bulk sale of condo units initially in the Toronto, Ontario market and subsequently throughout Canada in Ottawa, Montreal, Halifax, Winnipeg, Calgary, Edmonton and Vancouver.

A parallel process will be employed to secure Canadian investors for both Canadian portfolios and the other active listings on the marketplace. The focus will initially be geared towards existing condominium inventory, and later expanded to new construction launches and bulk pre-sales at the front end of the development process.

Through our extensive national contacts across Canada, PMA will secure inventory from leading Canadian developers and financial institutions, opening up major Canadian condo product to both US and Canadian professional investors. Furthermore, a $.78 Canadian dollar provides a significant initial advantage, stated PMA Founder and Chairman, Andrew Brethour. The ability to post deals confidentially, allowing sellers to maintain their retail sales channels and avoid any misconception or appearance of distress to the financial markets was a key factor for us in entering the partnership, he added.

The nature and history of bulk sales in Canada is for the most part an unknown and through this collaboration we are able to bring the Canadian development industry a new and innovative solution. The primary and critically important difference with this new approach is the confidentiality secured through non-disclosures and withholding deal details before the release of project information, said Christopher Markovic, PMAs CEO.

BulkCondoDeals.com is currently marketing bulk deals in condo buildings across the US and select foreign markets. The platform has added over $300 million in bulk assets since the launch last year and is experiencing significant investor demand for the product type. The online platform launched at a time when sales of condos dropped close to 50 percent in some markets.

We launched the business with the global markets in mind, stated co-founder and partner Richard Swerdlow. We are excited about partnering with the experienced condo marketing and sales team at PMA to provide our unique services in Toronto, one of the largest condo cities in the world. The joint venture with PMA is the first of many to support the aggregation of bulk portfolios in the top international condo markets, he added.

The marketplace capitalizes on a growing global audience of real estate funds, insurance companies, family offices and other institutional real estate investors seeking premium condo assets at exceptional value. In addition to the current deals showcased on the platform, we have an additional $500 million of bulk opportunities in the pipeline that will be added to the marketplace in the next few weeks to help satisfy growing investor demand. The addition of PMA as a partner will rapidly accelerate the addition of high-quality Canadian inventory, added Bruce M. Goldstein, BulkCondoDeals, CEO.

About BulkCondoDeals.com

BulkCondoDeals.com is a global marketplace where developers and other sellers confidentially post opportunities and investors find curated and verified deals on new and resale bulk condo inventory. Deals are priced with up to 50% discounts to the average price per square foot in the building or zip code based on the most recent sales. There is no fee to post, but there is a performance-based brokerage commission paid at the time of closing.

The marketplace was developed by Bruce M. Goldstein, a successful luxury condo and hotel developer, Richard Swerdlow, founder and CEO of Condo.com; Domain Millwork, an internet marketing and SEO consultancy; AgencyM, a design and digital strategy firm; and a group of real estate finance, web development and internet marketing experts. The new company is privately held and headquartered in Miami, Florida (www.bulkcondodeals.com). For more information, please contact Bruce M. Goldstein (bruce@bulkcondodeals.com) or Richard Swerdlow (rich@bulkcondodeals.com).

About PMA Capital Solutions

PMA Brethour Realty Group is comprised of diversified member companies which provide specialized services to the building and development industry across Canada. PMA Brethour Realty Group provides a full range of sales and marketing services for new homes, resorts, condominiums and retirement communities on behalf of their builder/developers clients. These services include on-site sales representation, leading edge marketing strategies, authoritative market research, professional sales training, land acquisition assistance and management consulting services. With the introduction of PMA Capital Solutions, the company brings its diverse and experienced background to the bulk sales process throughout Canada, with a focus on securing listings for the volume sale of condo units while engaging in a parallel process to secure Canadian investors for both Canadian product and the active listings with our partners at Bulk Condo Deals.

Founded in 1964 and spearheaded by an innovative and creative management team under the direction of the Chairman, Andrew Brethour, the PMA Brethour Realty Group combines a depth of experience in the building and development industry with leading edge sales and marketing strategies. The Capital Solutions marketplace is operated by Chris Markovic, CEO of PMA Brethour Realty Group. For more information, please contact Andrew Brethour at andrewb@pmabrethour.com or Chris Markovic at chrism@pmabrethour.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210318005113/en/

Gea KolevaMarketing & Strategic Communications SpecialistMcOuat PartnershipCell: 416-702-1223T: 905-472-2000 ext 247gea@partnership.ca

Source: PMA Brethour Realty Group

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BulkCondoDeals Expands With Global Partnership - StreetInsider.com

PR.com2021-03-18

Hartford, CT, March 18, 2021 --(PR.com)-- The Web Marketing Association is looking for the best small business Websites in the world as part of their 25th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including a category for small business websites, based on the seven criteria of a successful website. The deadline for small business web sites to enter to be judged is May 28, 2021.

Small business marketing has been truly transformed by the Internet, said William Rice, President of the Web Marketing Association. A small business companys websites can now allow that company to do business all over the world, if that website is effective. Having that aspect of your small business website reviewed is just one benefit of participating in the annual WebAward program. Being named an award-winner can help with marketing as well.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

Here are the past Best Small Business Website WebAward winners:

2020 - LEAP Spark for Kern's Kitchen2019 - Hong Kong Trade Development Council for hktdc.com Small Orders - Small Orders, Big Prospects2018 - Local Search Masters (LSM) for An Excellent Site For A Growing Fitness Franchise2017 - Hong Kong Trade Development Council(HKTDC) for hktdc.com Small Orders - Small Orders, Big Prospects2016 - DynamiX for Zerorez2015 - TopSpot Internet Marketing for Punum Roofing of Houston Website2014 - screenagers for 99 reasons why our website is not online yet2013 - DASH Co. for DASH Co. Website2012 - My1Stop.com for My1Stop.com - Printing Made Easy2011 - Overstock.com for Overstock.com2010 - CityMax.com for Small Business Website Builder2009 - Risdall Marketing Group for Peters Body Shop Web Site Design2008 - Hong Kong Trade Development Council for hktdc.com - The trusted online marketplace with third-party authentication2007 - dLife for dLife Website2006 - BusinessWeek Online for BusinessWeek Online - Small Biz2005 - Mediapulse, Inc. for Stuart Row Landscapes, Inc.2004 - Gerard Konars for Bridal and Formal, Inc. Website2003 - Byte Interactive for Byte Interactive website

All small business entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAwards professional judging panel on their Web site development efforts.

Small Business Websites wishing to be considered for the Best Small Business Website can submit their website for consideration at WebAward.org.

Winners of a WebAward in the small business category will also receive:- Handsome statue or certificate of achievement- Increased visibility for their company- Marketing opportunity to promote the company website to the media- Links to your site from the highly ranked WebAward site to help SEO- A highlight for your resume.- Admiration of peers, friends and co-workers

The 2021 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.WebAward.org

Read the full story here: https://www.pr.com/press-release/832388

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Best Small Business Website to be Named by Web Marketing Association in 25th Annual WebAward Competition - IT News Online