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"It's clear that much of the search activity over the last 12 months received influence from the public's concerns about the pandemic." Zach Hoffman, CEO of Exults Internet Marketing Agency

FORT LAUDERDALE, Fla. (PRWEB) February 16, 2021

Google has published a "Year in Search" review that illustrates how Internet user behavior reflected the global tumultuousness of the year 2020. During an unprecedented year such as the previous one, it is to be expected that the behavior of Internet users appeared different compared to the previous decade. While analyzing this report, Exults found that most search terms had to do with the COVID-19 crisis and the measures taken to combat it, underscoring a shift to a new normal.

According to Google, 2020 was the year Internet users asked why, more so than any year previously on record. Searches such as, why is there a coin shortage, and, why was George Floyd arrested, dominated the companys search engine. Interestingly, of the why queries, why were chainsaws invented was the most searched.

How also was a popular query, with people researching how to instructions for many activities. From homemade face masks and hand sanitizer to protect against COVID-19 to at-home beauty hacks, Internet users clearly used Google to guide their lockdown behaviors.

During coronavirus hung off the end of many search terms as well, underscoring the impact the health crisis had this year. Searchers were interested in everything from landing a job during the pandemic to dating protocols. Obviously, navigating a new landscape in these areas had people turning to search engines for answers.

"It's clear that much of the search activity over the last 12 months received influence from the public's concerns about the pandemic," noted Zach Hoffman, CEO of Exults Internet Marketing Agency. "It will be interesting to see if the apprehension persists enough to dominate search topics for a second consecutive year, particularly in the face of ongoing vaccine rollouts."

The top search terms in the United States will not be surprising to many. Most of them had to do with the coronavirus, which seemed to be the topic on most peoples minds. The only topic more searched than COVID-19 had to do with the U.S. election results. Kobe Bryant also made it into the top-five search terms, following the former basketball players passing in January of last year:

The most-used terms worldwide followed a similar trend, but with Zoom and IPL (Indian Premier League) making it into the top five:

More About Exults

Exults is a full-service Internet marketing company that is results driven. Offering a complete range of Internet marketing services to reach its clients goals, Exults premier services include:

If you are interested in rebranding your company for the digital business world to spark meaningful engagement and online sales, contact Exults. For more information, please visit the Exults website (https://www.exults.com/) or call 866-999-4736.

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Expert Digital Marketing Insight into Google's Most-Searched Subjects of 2020 - PR Web

PR.com2021-02-20

Dacula, GA, February 20, 2021 --(PR.com)-- The Conversion Mill, a Dacula-based digital marketing agency, has been named among the businesses to watch in the 2020 Best of Gwinnett Awards.

Every year, residents of Gwinnett County, the second-largest county in Georgia by population, vote for their favorite local businesses. The businesses are ranked by the number of votes they receive over the year, and enough votes will garner a notable mention.

As a young and growing business, I was floored that our business is considered among the ones to watch, especially in such a large and vibrant business community, said Chris Hood, founder and CEO of The Conversion Mill. I am passionate about small, local businesses. Its one reason why I launched The Conversion Mill - to help small businesses grow. I am proud to be part of this wonderful business community of Gwinnett County.

The Conversion Mill is a locally-owned digital marketing agency that helps businesses convert their online visitors into paying customers. After more than 15 years of working as a corporate internet marketing specialist, Chris wanted to bring his services directly to small business owners.

Chris opened The Conversion Mill in 2019 and now serves a wide range of businesses that offer a variety of services in Georgia and across the country. In addition to conversion optimization, The Conversion Mill specializes in search engine marketing, email and social media marketing, pay per click and many other services.

Contact Information:The Conversion MillChris Hood770-322-4975Contact via Emailhttps://www.theconversionmill.com/

Read the full story here: https://www.pr.com/press-release/831291

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The Conversion Mill, Named for 2020 Best of Gwinnett Awards - IT News Online

GREENSBORO, N.C., Feb. 18, 2021 /PRNewswire-PRWeb/ --Market America Worldwide, a global product brokerage company and the proud owner of the award-winning global e-commerce site SHOP.COM, has announced a new partnership with Perfect Corp., the world's leading beauty tech solutions provider and developer of the award-winning YouCam Makeup app. Perfect Corp. is best known to consumers for its revolutionary beauty app, YouCam Makeup, which lets users "try on" virtual products and looks. Across the beauty industry, Perfect Corp. is known for being the augmented reality (AR) and artificial intelligence (AI) business solutions provider for more than 300 global brands, now including Motives cosmetics, founded by Market America Worldwide | SHOP.COM's Senior Executive Vice President & Co-Founder, Loren Ridinger. With offices in eight countries, including its global headquarters in the U.S., Market America Worldwide | SHOP.COM's leadership has continued to partner with companies that help optimize the overall online shopping experience while continuing to offer superior quality products and services to its UnFranchise Owners, known as UFOs, as well as to their customers.

"Augmented Reality (AR), Artificial Intelligence (AI) and Facial Recognition Technologies have become extremely popular in the world of online retail cosmetics, especially with so many people around the world currently living and working from home. We knew that our customers, who have come to expect the best in beauty from our exclusive, gold-standard beauty brand, Motives, deserve the opportunity to test out the superior quality products and shades Motives offers from the comfort and safety of their own home. Therefore, it only made sense to partner with Perfect Corp., known to consumers as having the best technology to virtually 'try on' cosmetics anywhere, any time," said Marc Ashley, President and Chief Operating Officer of Market America Worldwide.

By partnering with Perfect Corp., Market America Worldwide | SHOP.COM will offer global online shoppers a convenient way to try on a multitude of premier beauty products through advanced YouCam-powered virtual try-on technology embedded into the Motives online shopping experience. This innovative try-on technology allows customers to virtually browse and experiment with hundreds of lipsticks, eye shadows and palettes safely and confidently from their computer or smart device, creating a hyper-engaged online shopping experience. The Motives interactive website also gives the company's beauty consultants, known as UFOs, the ability to grow their online businesses by better understanding consumer preferences and shopping behaviors.

"The beauty industry is constantly evolving so Motives prides itself for remaining at the forefront of innovation. Our new partnership with Perfect Corp. will allow us to introduce the brand globally like never before. Entering a new era of virtual connection, I'm excited to take our shopping experience to the next level. Not only will this technology benefit our direct consumers but it will also offer our entrepreneur base a new tool to grow their business," said Beauty Mogul, Founder of Motives and Senior Executive Vice President & Co-Founder of Market America Worldwide | SHOP.COM, Loren Ridinger.

"By integrating YouCam AR and AI technologies into the company's Motives websites, we will create an online shopping experience for our UFOs, their customers and all beauty lovers by providing accurate and realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens and glosses with a choice of 400+ shades of lip and eye colors," Ridinger continued.

"We are excited to partner with Market America Worldwide to help introduce an enhanced online shopping experience that resonates with the modern day consumer," said Alice Chang, Perfect Corp. Founder and CEO. "These hyper-realistic virtual beauty try-ons transform the online shopping experience across the Motives website by creating a unique experiential journey that engages the consumer on a whole new level."

As Market America Worldwide | SHOP.COM continues to innovate and create a highly interactive and personalized shopping experience, the company's leadership will continue to partner with the best in breed within all key industries that matter most for consumers now and well into the future.

About Market America Worldwide | SHOP.COM

Market America Worldwide is a global product brokerage and internet marketing company that specializes in One-to-One Marketing and is the creator of the Shopping Annuity. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, N.C. and with locations in eight countries, including the U.S., Market America Worldwide was founded in 1992 by Chairman and CEO JR Ridinger. Through the company's primary shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. SHOP.COM ranks 11th in Newsweek Magazine's 2020 Best Online Shops, #42 on Digital Commerce 360's (formerly Internet Retailer) 2020 Top 100 Online Marketplaces, #67 in Digital Commerce 360's (formerly Internet Retailer) 2020 Top 1,000 Online Retailers, #12 in the 2019 Internet Retailer Primary Merchandise Category Top 500, #96 in the 2018 Internet Retailer Asia 500 and #18 in 2017's Internet Retailer Mobile 500. The company is also a two-time winner of the Better Business Bureau's Torch Award for Marketplace Ethics and received 2019's Triad Business Journal's "Fast 50" award as one of the top privately held companies for sustained growth, driving the area's economy, marking the 14th time the company has received this recognition. Market America Worldwide has also been named on Grant Thornton's North Carolina 100 (NC 100) ranking of the state's largest private companies by revenue 14 consecutive years and was ranked #15 in The Business North Carolina Top 125 Private Companies for 2020. By combining Market America Worldwide's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback Program, Hot Deals, SHOPBuddy Express Pay check out, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information please visit marketamerica.com.

ABOUT MOTIVES

Founded in 2008 under parent company, Market America Worldwide, Motives by Loren Ridinger is a luxury cosmetics brand created so every person, on any budget, can enjoy high quality, custom-formulated cosmetics that enhance true beauty and help nourish the skin. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Motives offers a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Moisture Rich Lipsticks, allowing anyone to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. For more information about Motives, visit: motivescosmetics.com.

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

Media Contact

Gillean Smith, Market America, 336 478 4066, gilleans@marketamerica.com

SOURCE Market America

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Market America Worldwide | SHOP.COM Partners With Perfect Corp. To Deploy Its Groundbreaking Technology To Allow Beauty Lovers To Virtually Try On...

MONTREAL, Feb. 18, 2021 /PRNewswire/ - RankWorks (www.RankWorks.com), a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns. This will make RankWorks one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada.

With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other cryptocurrencies. With the business communities taking notice of this new monetary asset class, RankWorks decision to accept Bitcoin as a form of digital currency payment comes at a time when digital transformation is expanding across all levels of different industries and markets.

According to Chris Keirl, President & CEO of RankWorks, "there is a big demand from our client base to accept payments in Bitcoin. Since a lot of our clients have eCommerce websites that accept payments in cryptocurrency, the decision to adopt Bitcoin as an option to fund digital marketing campaigns was an easy one."

RankWorks has developed its digital marketing strategy to include Pay Per Click (PPC), Social Media management (SMM), and Influencer Marketing by connecting its proprietary advertising platform to a variety of different social media platforms such as YouTube, Instagram, and Pinterest.

"It's our belief that as long as the demand remains strong in digital advertising, new payment technology options will evolve to suit the needs of our clients.It is our goal as a company to provide our client base with an effective solution to move their business online and market their products and services to mass audiences.By accepting Bitcoin as a form of payment, it will open up new opportunities to grow the RankWorks brand into new markets," says Dan Alper, Director of Marketing & Brand Development.

RankWorks makes it easy for companies to get online and market their products and services to mass audiences. By leveraging the power of the internet, RankWorks provides affordable agency level website design and digital advertising solutions to companies that are located in the US and Canada. RankWorks innovation in digital ad serving technology allows it to reach and target online shoppers on a variety of different search engines and social media platforms.

For more information about RankWorks please visit http://www.RankWorks.com.

SOURCE RankWorks

https://rankworks.com

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RankWorks will be one of the first digital marketing agencies to accept Bitcoin as a payment method to run Google Ads Campaigns - PRNewswire

Consumer behaviour has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar Brands and Consumers: 2021 and Beyond. This two-part unique webinar series will beaddressed by the best Marketing minds from across industries.

Commenting on the initiative, Sunil Kataria, ISA Chairman said, ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Its the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors."

Abhishek Karnani, Director, The Free Press Journal said, This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.

While the first session on Wednesday, February 24 will be on manufacturing, the second session will focus on services that will be held on Wednesday, March 3.

The session on manufacturing will be moderated by Sunil Kataria, ISA Chairman and CEO India & SAARC, Godrej Consumer Products Limited. He will be in conversation with (in alphabetical order) Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO - Watches and Wearables Division, Titan Company Limited.

The second session on services will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names (in alphabetical order) like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director - Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

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ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 - Exchange4Media