Mediaboss Marketing

WordPress hosting provider Bluehost has launched a new brand campaign in India that aims to empower content creators like bloggers and web developers/designers with three core strengths - speed, security and reliability. This is a digital-first brand campaign in English and six Indian languages. The campaign comprises a series of three films and each film demonstrates a core benefit and feature.

Each of the films features a protagonist in conversation with a narrator and highlights a feature he/she prefers the most while creating a website with Bluehost. The film with website creator Sakshi focuses on website security as the main aspect. Another film highlights website page load speed as a core tenet. The third film brings in Rohit, a blogger whose life revolves around everything that comes with a recommendation, and he chooses Bluehost as it comes recommended by WordPress.

Mitika Kulshreshtha, vice president, marketing, Bluehost APAC, said, "Bluehost has been one of the top trusted WordPress hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers, bloggers and SMBs looking for a digital presence. Through our campaign, we are celebrating the spirit of these creators, who are passionate to be the best.

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Bluehost empowers the creators on internet in its new campaign - ETBrandEquity.com

Vasid Qureshi is the founder of Gujarat-based startup eRight Click Solution, a company that provides internet marketing services to more than 50 countries. He is a blogger and author who loves to write and share his knowledge to the world.

Vasid was an avid social media and internet user and he loved spending time while being acquainted with the internet. This is when he realised that he can start building a career in the internet marketing field. To start his career in internet marketing and launching eRight Click was not that easy as it seems. Vasid struggled a lot but as there is a famous saying "There is a will there's a way" he never quit and finally launched his startup company which is popularly known as eRight Click.

Vasid Qureshi is also very popular among the blogging community. He has been a speaker to various events in Ahmedabad and out of Ahmedabad. He has written a depth guide on the photostick or gpc.fm in case if you want to read his latest blog. Vasid Qureshi, an Entrepreneur, talks about the importance of social media, as well as its future. Excerpts from the conversation:

Q) Why do you think internet marketing is the next big thing?

Digitalization is taking over the entire world. Thanks to social media, people have started gaining recognition as well as making money on it. There was a time when social media and the internet was considered as a medium for chatting and killing time, but all that has changed but now it's totally changed. People use social media to build networks and to get connected with like-minded people. People who know what internet marketing is are making good money.

Q) What are the ways to make money online?

There are many ways to make online. Few of them are blogging, affiliate marketing, social media marketing and freelancing are few of them by which someone can make money easily by staying at home.

Q) What's the easiest easy way to make money online from the above-stated ways?

The short answer is to "None of them". Making money online is not that easy as it seems. One has to dedicate time and a lot of energy. Every day you have to learn new things. You have to get ready to fail.

These days, internet marketing is flooded with fake gurus. Who makes fools of new bloggers, internet marketer by showing dreams to make money online easily.

Q) What are the sites that offer freelancing work online?

There are many sites like Fiverr, Upwork and seoclerk. Where you can just sign up and start providing your freelancing services. Suppose if you're good at writing you can start selling your content writing services or if you're good at graphic design you can get gigs and sell logos, template, photo editing kind of stuff.

Q) What do you think about digital media as a platform for aspiring singers?

The full potential of internet marketing is yet to be utilized. Being an internet marketing expert and blogger, I would say that the whole concept is still at a nascent stage. Digital experts are still exploring new things almost every day.

If we talk about the future some marketers believe that Internet space is going to expand further with greater potential, with more companies entering into the digital world. Actually. nobody can predict what exactly is gonna happen in future, but I am pretty much sure that Digital Space will certainly get refined and rejuvenated with more powers.

Q) What is the most challenging thing that you have faced till now?

Even as marketers and agencies grow wiser, new tools and technologies create new challenges.

According to me, influencer marketing is the toughest job on digital media. Some of the challenging things are:

Q) Who do you want to credit your success to?

First of all, I would like to thank god for giving me this opportunity. Whatever and whoever I am, it is because of Almighty god. I also thank my parents for continuously supporting, encouraging, and inspiring me.

Many thanks to my friends and other family members for believing in me and not stopping me to do whatever I wanted to do. I thank everyone for blessing me.

Vasid Qureshi is the Founder and CEO of eRight Click IT Solution. You can connect with him on Twitter, Facebook and Instagram.

This is a featured content.

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In conversation with Vasid Qureshi, entrepreneur and founder of eRight Click Solutions - DNA India

The Internet has become an online sensation, and the use of Internet for all the things that we do in our daily lives is going to dominate us all in every possible way. Beginning from companies so the food market to the management market everyone is bound to exploit the Internet and use it for their own benefits. In order to use the benefits that the Internet provides us with and to use it for a good purpose not for things like exploiting the customers one needs to be ready educated and learned on its tools and methods. Pranav Mangal is exactly the person in question here!

This generation is going digital in every way we pay money with the help of our mobile phones and Internet we buy things and checklist the bills and pay them from an online platform. In fact we also buy appliances from the Internet. Therefore this shows us that a lot of the everyday work is being done with the help of the Internet and computers.

Pranav Mangal is very educated in these particular areas and henceforth he has begun with his own online work which relates to promotion web marketing web developing designing an other innovative ideas which are required.

Website architecture and computerize programming and the two important things that Pranav Mangal has practiced over in this time period of lockdown. Experience is very important in this field. And since he has the education along with the experience he has a lot of opportunity to work at present with a lot of other websites and companies. This can also include the future expectations of the different companies that he is going to work with. His own content page and online platform through which he operates most of the time is Innovation media.

Innovation media helps in advanced publicizing and promoting of various companies plus the business organizations also. Pranav has the right mind and creativity to come up with work opportunities himself. Innovation media helps in advanced publicizing and promoting of various companies plus the business organizations also. Pranav has the right mind and creativity to come up with work opportunities himself. In fact Pranav Mangal is occupied with his work even while we continue to write this article, he has other work too which occupies him greatly. Multitasking is one of the greatest qualities of a businessman because he has to handle a lot of projects and modern works at the same time. Hence in the previous article too mention the factor of time management.

Pranav Mangal is morally very woke and follows a very strict protocol while he is working on the projects. His number priority is customer satisfaction, because they are the ones who will help him grow the most. Plus, customer loyalty is also a big factor which comes into action. He is trying his best to grab every opportunity that is thrown at him and make the best out of the present situation. With this pace in business, I am sure he will be able to capture a break deal of attention from one of the top online business organizations.

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Pranav Mangal: Excellence In Work As Well As Creativity In Online Businesses - Net Newsledger

When the federal government announced the Payroll Protection Program a few months after the pandemic began in 2020, many microbusiness owners those with just one to 10 employees assumed theyd have little problem securing one of the interest-free loans. Many of them were disappointed.

In fact, nearly 79% of the PPP funds distributed were for loans greater than $100,000, and more than one-third of those loans were for between $1 and $5 million or greater much larger than a typical microbusiness owner needed to survive. One of the biggest hurdles microbusinesses faced in getting loans approved was connecting with the traditional big banks that did most of the lending.

At the end of January, more than a third of small businesses had closed in the United States compared with a year earlier, according to data from Opportunity Insights Economic Tracker. And minority-owned business owners were hit especially hard. In the last quarter of 2020, business activity for minority-owned businesses fell by 10%, versus 6% for all small businesses.

Fortunately, some of these inequities are being addressed in the second round of PPP lending, which started on January 12. This time, $40 billion was earmarked specifically for companies with fewer than 10 employees, and the Small Business Administration has adjusted its lending process to better serve companies owned by women, racial minorities and other under-represented groups.

The good news is that the SBA is getting more money to more microbusinesses, more quickly.

As of January 31, $20 billion had been disbursed, and approval rates had risen substantially. The bad news is that with more than half of that $40 billion already gone, microbusinesses will soon need to compete with larger companies who often have strong partnerships with the banks that oversee approving these loans as we saw with the first PPP distribution.

More still needs to be done. I urge Congress to pass the Biden Administrations $1.9 trillion American Rescue Plan, which includes $15 billion in direct grants and $35 billion for lending organizations serving small businesses. But access to capital isnt enough. Federal, state and local governments should also invest in affordable broadband internet, marketing and technical skills training and portable health benefit programs to help owners of microbusinesses thrive.

A research effort between GoDaddy and economists and political scientists at UCLA Anderson, the University of Arizona and the University of Iowa to quantify the economic impact of online microbusinesses, uncovered consistent and clear results: The more online ventures microbusinesses, nonprofits and personal websites a community has, the more resilient and prosperous it is. Specifically, the research shows that microbusinesses with an active web presence led to lower unemployment, greater job creation and higher household incomes.

To realize these benefits, a little bit of funding goes a long way. The average PPP loan for a microbusiness with less than 10 employees so far this year is around $28,000, versus $81,000 for all other companies.

And according to our research, investments that help borrowers in underserved communities could have a particularly outsized economic impact. For example, Black entrepreneurs who run microbusinesses as a side hustle are 2.5 times more likely than others to want to turn their work into a main source of income.

As always, timing matters. While companies of all sizes have struggled during the pandemic, many microbusinesses lack the cash and savings to survive until the threat from Covid-19 subsides. And, given that we now know these entrepreneurs make our communities and economy stronger, it would be tragic to miss another opportunity to get them the help they need.

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GoDaddy CEO: The second round of PPP loans will help the smallest businesses. But more needs to be done - KTVZ

By Maria Armental

Baidu Inc. reported a roughly 5% revenue increase for the fourth quarter, driven by cloud and other services, and projected a 26% to 39% year-over-year core-revenue increase in the first quarter. Here's what you need to know:

PROFIT: Net income for the quarter fell to 5.17 billion yuan ($794 million) from CNY6.35 billion a year earlier.

REVENUE: Total revenue rose to CNY30.26 billion ($4.64 billion) from CNY28.88 billion a year earlier and core revenue rose 6% to CNY23.1 billion ($3.54 billion). Baidu had projected CNY28.6 billion to CNY31.3 billion and projected a 1% decline to 10% increase in core revenue.

IQIYI: Baidu reported CNY7.5 billion ($1.14 billion) in revenue from iQiyi Inc., down 1% from the year earlier. IQiyi had projected CNY7.28 billion to CNY7.73 billion.

YEAR: Baidu ended the year at a profit of CNY22.47 billion ($3.44 billion) on CNY107.07 billion ($16.41 billion) in revenue, compared with a profit of CNY2.06 billion and CNY107.41 billion in revenue a year earlier.

OUTLOOK: This quarter, Baidu projects CNY26 billion to CNY28.5 billion ($4 billion to $4.4 billion) in revenue, compared with analysts' CNY25.79 billion. It expects core revenue to increase 26% to 39% year over year. The guidance, Baidu said, doesn't include potential contribution from the acquisition of YY Live.

AUTONOMOUS DRIVING: Baidu completed phase I of the smart transportation project in Guangzhou, which includes the deployment of Apollo V2X smart road infrastructure and Apollo Mobility as a Service, the compamy said.

Baidu has also disclosed a partnership with auto maker Zhejiang Geely Holding Group to produce electric cars.

PANDEMIC: Company officials had pointed to an advertising turnaround. On Wednesday, Robin Li, co-founder and chief executive, said in a statement: "Baidu ended 2020 on a solid note with our business benefiting from improving macroeconomic environment and the digitalization of industrial Internet. "As we enter 2021, Baidu is well positioned as a leading AI company with strong Internet foundation to seize the huge market opportunities in cloud services, autonomous driving, smart transportation, and other AI opportunities. We also hope to capitalize on our huge Internet reach with more non-marketing services."

Herman Yu, chief financial officer, said: "Through years of investment in research, AI chip design, developer community, patents and talent development, we are turning AI into innovative use cases. For example, Baidu AI cloud differentiating with AI solutions grew 67% year over year in Q4, reaching an annualized run rate of US$2.0 billion."

Shares of Baidu increased 2.7% to $316.99 in after-hours trading.

Write to Maria Armental at maria.armental@wsj.com

(END) Dow Jones Newswires

February 17, 2021 17:05 ET (22:05 GMT)

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Baidu Projects 26%-39% Increase in Core Revenue in 1Q Earnings Review - Morningstar.com