Archive for the ‘Internet Marketing’ Category

Rishabh Pant roped in as brand ambassador for 90+ My Tuition app – Exchange4Media

Edtech start-up 90+ My Tuition App, announced that it has signed Indian wicket-keeper batsman Rishabh Pant as its national brand ambassador. This association will build a strong brand resonance and top-of-the-mind recall for the start-up among its potential customers students and parents. In continuance of his association with 90+, the textbookoriented digital tuition app, Rishabh launched the CBSE syllabus all over India.

The partnership comes at an opportune time when the start-up is in a business expansion mode across key cities in India. Recently, the start-up has secured USD 5 million investment in a Series A round for market expansion, brand building, and new product development.

We are thrilled to have Rishabh Pant on board. He is the rising star of cricket and personifies grit, determination, and hard work, qualities that we would like to inculcate in all the students using our app. Our association with Rishabh would enhance our brands awareness among millions of school-going young cricketers and our potential customers across the country. As cricket unites India, our CBSE syllabus launched by Rishabh will provide a unifying experience to the students on our App, said Co-founder and CEO of 90+ My Tuition App, Smijay Gokuldasan.

I look forward to my journey with 90+ My Tuition App. I love the products they have come up with for school students. I wish I had an app like 90+ My Tuition App during my school days. It would have made studying math and science so much more fun. With the launch of the CBSE syllabus, the learning curve of the students on the App will be further enriched, said Rishabh Pant.

90+ My Tuition app provides digital tuition to 8th-12th standard students of CBSE and State education boards. Learners get to learn concepts of Math and Science using animated content and can assess their learnings through self-verifiable evaluation tests available on the app. The app also helps parents track the progress of their child using the Parents Corner feature available on the app. Students can download videos and play later without the use of the internet.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

View post:
Rishabh Pant roped in as brand ambassador for 90+ My Tuition app - Exchange4Media

How to find dropshipping suppliers and what tools can help? – TechBullion

Share

Share

Share

Email

On the Internet, you can find many blogs/posts/articles regarding business where initial investments equal zero. Such catching headlines are inviting new dropshippers into business. So, lets dig into what dropshipping is and why it is different from other methods of sales business. Is it really such a light business to start?

So, dropshipper is an intermediate person between Supplier and Customer. The work of dropshipper consists of finding Suppliers who are willing to supply directly to the Customer without your intermediate storage and maintaining and developing a marketplace where the selling goods will attract a lot of customers.

If the process of finding Suppliers can propose free options and only requires time, then placing the goods on a good platform with a good traffic of Customers willing to buy something is much more complicated. You may find free marketplaces (your own Facebook or Instagram page if you are a well-known blogger may work).

Still, the profit from them will not be significant; in the end, you will have options to place on eBay, Amazon, Walmart, and similar or create your web resource. The shops from the first option take commission up to 15% and have their rules; the advertising of web resources requires knowledge of Internet marketing and money to start target or context marketing. So, dropshipping is conditionally business for free to start.

Going back to suppliers, the choice there are more hidden problems stored here. Supplier is the central part of the success of your business. As you entirely depend on him: on the availability of the goods at this factory, on their quality, ability to work identified terms, quality of packing, delivery time. Dropshipper at the end will communicate with Customers regarding complaints, problems, rejections, and other problems, but these problems typically are not possible to transfer to the supplier. Such risks directly influence traffic on your website and may even lead to problems with police as money for the goods you have received. Only good relations and the contract with the supplier will help maintain some problems. In most cases, the excellent choice of trustable supplier is a challenging task.

The most important criteria for all Suppliers delivery time. There are several ways to find them:

1) On platforms as AliExpress or Banggood (China Suppliers). If you choose the supplier from China, there is an option to find a specific one with the storage in the required country, where your primary market will be. Unfortunately, AliExpress does not have Suppliers with storage in European Countries, but Banggood has.

All China suppliers on AliExpress have delivery time from several weeks to month; modern Customers do not appreciate that. Bangood deliveries can be executed within two weeks. All process of finding there is performed manually through available photos of goods; the choice is limited. There is no option of direct communication with Suppliers there.

2) On websites with directories of suppliers from all over the world (for instance, SaleHoo, Sunrise wholesale). The search is also manual through the name of the goods. Such websites provide the analytic option to check the hottest items and the number of competitors among other dropshippers.

Good directory websites already checked Suppliers for reliability. Such a way is not for free; you need to buy access to the website. To use the platforms from the USA, you need to install the program changing your IP address to an American one on your PC.

3) IT tools. As easync tools or others may propose automotive search of best-selling products, creates further on a listing of items. In addition to this, you can install pricing and repricing settings to automate your website entirely. After the defined period, analytics is provided with an amount of ordered and corresponding profit.

Such tools propose up to ten increases in sales with a reduction of your time spent. IT tools are working with Amazon (all countries), Home Depot, Walmart, AliExpress, and many more popular marketplaces with already trusted Suppliers. Such a way is also not for free but has a ten-day trial period to check the number of items to be searched and repriced. As a bonus, you can turn on automatic ordering and responses to the Customers, allowing several dropshipping businesses.

The third way of searching suppliers is the most effective as this process is time-consuming if you do this for free and manually.

After finding a Supplier, you need to agree on all Terms and Conditions, including all your mutual work problem cases. Therefore, it is better to sign a contract. If the supplier is interested in a long-lasting mutual relationship with you, he can provide the same test models. This is the best way to check production time, goods quality, packing quality, and delivery terms. But of course, only minor Suppliers do so, as there are too many dropshippers.

In most cases, if relationships with a supplier do not work or the goods are not fully satisfied customers (and you cannot push the supplier to change something), it is easier to find a new supplier.

Dropshipping business is the best choice to do work remotely without capital investments in the team and storage facilities, but there is not much room for development. In the end, you are the sales and marketing manager for your supplier, and if he decides one day to escape from you and take your customer database, you need to start from scratch again.

It is excellent to find a supplier who can produce great quality goods but does not want and know how to sell them. There is no limitation on the types and amount of goods you will put on your dropshipping platform. Professional businessman suggests starting from this business model and after some experience to start your brand.

Dropshipping business is a very competitive model, so if you make some money here, you will be well prepared for further development in your brand. As there is no limitation in profit for the dropshipping business, this model is still and will be very popular.

View original post here:
How to find dropshipping suppliers and what tools can help? - TechBullion

Pitch CMO Summit 2021: Being truly future-proof in the dynamic digital world – Exchange4Media

The exchange4media Group is back with the third virtual edition of its flagship property, Pitch CMO Summit 2021. The upcoming edition of the Pitch CMO Summit is presented by ABP News and is co-partnered by MiQ. The event will be held virtually on the 24th of September, 2021 from 2 p.m. onwards.

The theme of this edition of the summit is Future-Proofing Brands."

Taking this forward leaders from brands across sectors share how their perspectives on how brands should future-proof their business in these uncertain times and decode marketing strategies to prevent brands from falling behind the times and to capitalise on trends that are relevant.

The Summit consists of two panel discussions. The topic for the first discussion is, Acing The Online Shopping Research Experience To Boost Brand Salience. While smartphone and gadget brands rely on Amazon and Flipkart to push sales, e-commerce sites are multi-brand, and can't favour one brand overtly. The discussion will focus on how brands influence the buying decisions of gadget buyers before they go to e-commerce sites? What role do the brand's own D2C e-stores play in improving the online shopping research experience for buyers?

The panellists for this discussion are Prashant Jain, Director - Marketing, HP India Market; Roshni Das, Marketing Director - India, Intel; Sooraj Balakrishnan, Head Marketing - India and Bangladesh, Acer; and Utsav Malhotra, COO, Noise. The Session Chair for this discussion is Nitin Mathur, CEO, 91Mobiles.

The topic for the second panel discussion is Future-Proofing Brands: Need for a Playbook for the connected era.What does it take today to keep a company and its brand at the top? While every industry has its own unique strategic challenges and opportunities, the last few years have seen digital becoming a top priority for more and more corporate leaders. A digital industrial revolution is unfolding all around us and therefore what it takes to establish a leading brand is clearly being transformed. Years of success could hinge on your companys ability to embrace the new paradigm. But is your brand future proof? In this panel discussion at the Pitch CMO Summit we aim to explore and understand:

The panellists for this discussion are Akshay Tapase, SVP, Digital Marketing, AU Small Finance Bank; Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited; ManikaSharma, Head of Marketing, FirefoxBikes and Siddharth Dabhade,Managing Director -India&SAARC,MiQ. The Session Chair for this session is Anita Nayyar, COO - Media & Communications, Patanjali Ayurved

Also gracing the Pitch CMO Summit platform as speakers are industry leaders

Registration Link:

To register for the Pitch CMO Summit 2021: Virtual Summit 3.0, click and register on:https://bit.ly/3zwE05v

More information on the event can be found on the event microsite :

https://e4mevents.com/cmo-summit-banglore-2021/

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Continued here:
Pitch CMO Summit 2021: Being truly future-proof in the dynamic digital world - Exchange4Media

Wolf 777 partners with Andre Russell as their new brand ambassador – Exchange4Media

The Wolf777 group of companies have entered into partnership with West Indian and IPL team Kolkata Knight Riders (KKR) all-rounder Andre Russell as their brand ambassador.

Wolf777 CEO Hary Blackburn said, We are thrilled to announce our partnership with electrifying all-rounder, Andre Russell from the West Indies and cricket leagues fraternity with Wolf777. We profoundly appreciate and regard the consistency and responsibility with which he has played on the field, exhibiting the true spirit and essence of tough game assurance and adaptability. Russell's boundless energy and moving potential weave consistently with our image ethos to support individuals' experience on the games as well as on their mind. Through this association, we attempt to both help and urge individuals to encounter the best experience online.

Commenting on the association, Andre Russell said, It is great to be on board and it has been nice to get to know the team better since they recently sponsored the Jamaica Tallawahs team in the CPL.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Continue reading here:
Wolf 777 partners with Andre Russell as their new brand ambassador - Exchange4Media

Pitch CMO Summit 2021: How to ‘future-proof’ brands in uncertain times – Exchange4Media

The exchange4media Group is coming back with the third virtual edition of its flagship property, Pitch CMO Summit 2021. The previous edition of the summit this year was held virtually in the last week of March and May respectively. The upcoming edition of the Pitch CMO Summit is presented by ABP News and is co-partnered by MiQ. The event will be held virtually on the 24th of September, 2021 from 2 p.m. onwards. The theme this year is Future-Proofing Brands."

Taking this forward leaders from brands across sectors share how their perspectives how brands should future-proof their business in these uncertain times and decode marketing strategies to prevent brands from falling behind the times and to capitalise on trends that are relevant.

Delivering the Special address is Vishak Kumar, CEO - Madura Fashion & Lifestyle (MFL), Aditya Birla Fashion and Retail Ltd. (ABFRL). During his 26-year long stint, Kumar has worked across functions and occupied various roles in sales, marketing and retail. Prior to his stint as CEO of Madura, Kumar was the CEO of Aditya Birla Retail Ltd (ABRL), where he was instrumental in transforming and scaling up the More Supermarket and Hypermarket business. As CEO of MFL, Kumar spearheads iconic brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England. Kumar speaks on the topic, Is Your Brand Future Proof?

Also gracing the platform at the Pitch CMO Summit, is the go-to man at the CARS24, Gajendra Jangid, the Co-founder & CMO at the e-commerce platform. Founded in 2015, CARS24 exists to transform the way consumers buy and sell cars. The platform leverages technology at every leg of the consumer journey to solve genuine pain points and deliver a seamless experience. CARS24, Indias first start-up in the auto-tech space, has now expanded beyond Indian shores. Jangid recounts the unicorns journey and speaks on the topic, How CARS24 is revolutionizing buying of pre-owned vehicles in India?

Also sharing his insights is Arjun Mohan, CEO-India at upGrad, Asia's largest higher EdTech leader. Mohan started his career with the Think & Learn Pvt Ltd, commonly known as Byjus, as a teacher and moved up the ranks into a leadership role. He ran most of the Sales and Marketing in the companys early years and was until recently running its International Business. He held several leadership positions throughout his tenure including Vice President - Marketing and most recently, Chief Business Officer (CBO). Prior to Byjus, Mohan drove Sales and Operations at Titan Industries and did his stints with Tata Motors, Tata Realty and Infrastructure Ltd. (TRIL) and Sir Dorabji Tata and Allied Trusts. At the Summit, Mohan shares how upGrad is taking the lead in re-skilling Indias workforce.

Also speaking at the Pitch CMO Summit are industry leaders Harish Bhat, Brand Custodian, Tata Sons, HerjitBhalla, Vice President, India and Asia Pacific, Europe, Middle East and Africa (AEMEA), The Hershey Company andArjun Ranga, MD, Cycle Pure Agarbathies& Managing Partner, N. RangaRao& Sons. Dont miss the above speaker and stay tuned for more details as we unveil more speakers!

To register for the Pitch CMO Summit 2021: Virtual Summit 3.0, click and register on:

https://bit.ly/3zwE05v

More information on the event can be found on the event microsite :

https://e4mevents.com/cmo-summit-banglore-2021/

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

See the original post:
Pitch CMO Summit 2021: How to 'future-proof' brands in uncertain times - Exchange4Media