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Consumer behaviour has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar Brands and Consumers: 2021 and Beyond. This two-part unique webinar series will beaddressed by the best Marketing minds from across industries.

Commenting on the initiative, Sunil Kataria, ISA Chairman said, ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Its the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors."

Abhishek Karnani, Director, The Free Press Journal said, This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.

While the first session on Wednesday, February 24 will be on manufacturing, the second session will focus on services that will be held on Wednesday, March 3.

The session on manufacturing will be moderated by Sunil Kataria, ISA Chairman and CEO India & SAARC, Godrej Consumer Products Limited. He will be in conversation with (in alphabetical order) Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO - Watches and Wearables Division, Titan Company Limited.

The second session on services will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names (in alphabetical order) like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director - Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

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ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 - Exchange4Media

Early in the coronavirus outbreak, Dr. Sharfstein urged public health officials to focus on protecting racial and ethnic minorities, poor people and others who face social inequities. He has called for expanding housing to hold people with mild symptoms in quarantine; protecting tenants from eviction and offering incentives to food providers to deliver food to low-income neighborhoods for free or at a discount. He also proposed a federal coronavirus insurance program.

The last time his name was seriously floated for the top post, back in 2008, Dr. Sharfstein drew opposition from the pharmaceutical industry, which protested his criticism of off-label drug marketing and gifts from pharmaceutical companies to physicians.

Since 2015, Dr. Sharfstein has worked at the Johns Hopkins Bloomberg School of Public Health, where he is vice dean for public health practice and community engagement. He was also a former health commissioner for Baltimore.

I think Josh would be a good choice, said David Nexon, a former executive at the Advanced Medical Technology Association, known as AdvaMed. Hes a very smart guy, very committed to public health and he has a broad public health background, which would be an asset because of F.D.A.s wide-ranging responsibilities.

Dr. Woodcock, 72, also commands deep support, especially within the vast network of cancer-related patient advocacy groups, researchers and the drug companies that help finance them. But Dr. Woodcock, who has spent over 36 years working for the agency, has also generated much stiffer opposition in this round than Dr. Sharfstein.

In the past, even when the F.D.A. review of the drug was scathing, quite often Janet Woodcock or another high level F.D.A. official would be at the meeting, clearly pushing the advisory committee to recommend approval, said Diana Zuckerman, president of the National Center for Health Research, a think tank and advocacy group. But by law, these advisory committees are supposed to make recommendations independent of any F.D.A. pressure.

But the loudest objections to Dr. Woodcock focus on the F.D.A.s role in the opioid epidemic during her two stints as chief of its drug division, from 1994 to 2004 and then again from 2007 until she moved to Operation Warp Speed last May. (Between those two postings, she held other roles at the agency.)

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Who Will Be the Next F.D.A. Chief? - The New York Times

NEW YORK, Feb. 17, 2021 /PRNewswire/ --IoT Nation, a leading provider of Internet of Things (IoT) ecosystem analytics, released its 2020 IoT Ace Market Visibility Performance (MVP) Rankings, based on its unique data-driven analysis of market activity for over 25,000 IoT-related companies worldwide.

To download the 2020 IoT Ace MVP Ranking Top 50 click here.

The IoT Ace MVP Ranking is generated by calculating an MVP Score for each company, showing its activity in the ecosystem. The analysis is based on millions of data points representing Partnerships, Organization Memberships, Conference Participation and Social Media activity.

The top Private IoT Ace MVP Ranked Companies include: Aeris Communications, ARM, Ayla Networks, Canonical, Environmental Systems Research Institute (ESRI), Foghorn Systems, MultiTech, Sigfox, Solace and Wind River Systems.

The top Public IoT Ace MVP Ranked Companies include: Alphabet, Amazon, AT&T, Cisco, Dell Technologies, IBM, Intel, Microsoft, Samsung and Siemens.

"Using a data-driven approach to track the ecosystem gives a clear picture of the landscape so that key companies, rising stars and trends in various verticals and technologies become visible," said Mitchell Golner, founder & CEO of IoT Nation. "The IoT space is dynamic, causing the rankings to change frequently. The rankings and underlying data show both the shifting focus of established players and the emergence of new entrants."

For more information on IoT Ace online and reports visit http://www.iotnation.com or email [emailprotected].

About IoT NationIoT Nation's mission is to help Internet of Things companies scale using data-driven ecosystem intelligence. IoT Nation's IoT Ace online market intelligence platform equips Sales, Marketing, Business Development, and Investment professionals with ecosystem and company data, analysis, and insights. In addition to its online platform, IoT Nation offers reports, custom data and research services. IoT Nation's clients include companies from startups to Fortune 500 companies. For more information visit http://www.iotnation.com.

For press inquiries, please contact [emailprotected]

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IoT Nation Releases Internet of Things Company Rankings - PRNewswire

WordPress hosting provider Bluehost has launched a new brand campaign in India that aims to empower content creators like bloggers and web developers/designers with three core strengths - speed, security and reliability. This is a digital-first brand campaign in English and six Indian languages. The campaign comprises a series of three films and each film demonstrates a core benefit and feature.

Each of the films features a protagonist in conversation with a narrator and highlights a feature he/she prefers the most while creating a website with Bluehost. The film with website creator Sakshi focuses on website security as the main aspect. Another film highlights website page load speed as a core tenet. The third film brings in Rohit, a blogger whose life revolves around everything that comes with a recommendation, and he chooses Bluehost as it comes recommended by WordPress.

Mitika Kulshreshtha, vice president, marketing, Bluehost APAC, said, "Bluehost has been one of the top trusted WordPress hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers, bloggers and SMBs looking for a digital presence. Through our campaign, we are celebrating the spirit of these creators, who are passionate to be the best.

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Bluehost empowers the creators on internet in its new campaign - ETBrandEquity.com

Vasid Qureshi is the founder of Gujarat-based startup eRight Click Solution, a company that provides internet marketing services to more than 50 countries. He is a blogger and author who loves to write and share his knowledge to the world.

Vasid was an avid social media and internet user and he loved spending time while being acquainted with the internet. This is when he realised that he can start building a career in the internet marketing field. To start his career in internet marketing and launching eRight Click was not that easy as it seems. Vasid struggled a lot but as there is a famous saying "There is a will there's a way" he never quit and finally launched his startup company which is popularly known as eRight Click.

Vasid Qureshi is also very popular among the blogging community. He has been a speaker to various events in Ahmedabad and out of Ahmedabad. He has written a depth guide on the photostick or gpc.fm in case if you want to read his latest blog. Vasid Qureshi, an Entrepreneur, talks about the importance of social media, as well as its future. Excerpts from the conversation:

Q) Why do you think internet marketing is the next big thing?

Digitalization is taking over the entire world. Thanks to social media, people have started gaining recognition as well as making money on it. There was a time when social media and the internet was considered as a medium for chatting and killing time, but all that has changed but now it's totally changed. People use social media to build networks and to get connected with like-minded people. People who know what internet marketing is are making good money.

Q) What are the ways to make money online?

There are many ways to make online. Few of them are blogging, affiliate marketing, social media marketing and freelancing are few of them by which someone can make money easily by staying at home.

Q) What's the easiest easy way to make money online from the above-stated ways?

The short answer is to "None of them". Making money online is not that easy as it seems. One has to dedicate time and a lot of energy. Every day you have to learn new things. You have to get ready to fail.

These days, internet marketing is flooded with fake gurus. Who makes fools of new bloggers, internet marketer by showing dreams to make money online easily.

Q) What are the sites that offer freelancing work online?

There are many sites like Fiverr, Upwork and seoclerk. Where you can just sign up and start providing your freelancing services. Suppose if you're good at writing you can start selling your content writing services or if you're good at graphic design you can get gigs and sell logos, template, photo editing kind of stuff.

Q) What do you think about digital media as a platform for aspiring singers?

The full potential of internet marketing is yet to be utilized. Being an internet marketing expert and blogger, I would say that the whole concept is still at a nascent stage. Digital experts are still exploring new things almost every day.

If we talk about the future some marketers believe that Internet space is going to expand further with greater potential, with more companies entering into the digital world. Actually. nobody can predict what exactly is gonna happen in future, but I am pretty much sure that Digital Space will certainly get refined and rejuvenated with more powers.

Q) What is the most challenging thing that you have faced till now?

Even as marketers and agencies grow wiser, new tools and technologies create new challenges.

According to me, influencer marketing is the toughest job on digital media. Some of the challenging things are:

Q) Who do you want to credit your success to?

First of all, I would like to thank god for giving me this opportunity. Whatever and whoever I am, it is because of Almighty god. I also thank my parents for continuously supporting, encouraging, and inspiring me.

Many thanks to my friends and other family members for believing in me and not stopping me to do whatever I wanted to do. I thank everyone for blessing me.

Vasid Qureshi is the Founder and CEO of eRight Click IT Solution. You can connect with him on Twitter, Facebook and Instagram.

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In conversation with Vasid Qureshi, entrepreneur and founder of eRight Click Solutions - DNA India