Mediaboss Marketing

Companies that have something to sell, i.e., Advertisers, meet with companies that know how to sell their products, i.e., Publishers through affiliate marketing networks. According to Lior Poly, these networks work on a performance basis such that payment is only made when a sale is generated. When the affiliate network generates a deal for you, you award them and they, in turn, pay their publishers for generating sales on your behalf.

However, Lior Poly says that not every product or service will work with an affiliate campaign. Affiliate networks will turn down your offer unless you meet specific criteria. For instance, you need to present a low-risk bargain for individual product sales that will attract customers, like free services for a month or a free trial on a product. Until you have experience in internet marketing, Lior Poly advises against affiliate networks due to their volatile and risky nature that stems from both the performance-based environment they provide and the marketing power available.

Lior discusses some of the risks that come with affiliate Networks:

Affiliate Network Marketing Risk:

1. Insufficient business. You have channeled a lot of time and resources into building a campaign, website design, bulking up your sales staff, and commissioning marketing creatives. However, your offer is not a moneymaker for the publishers, and they are not marketing your campaign. Your anticipation of increased sales thus never materializes.

2. Overwhelming business. The publishers love your offer so much that the sales are flowing in faster than you can handle. The publishers are generally generating more sales than your pocketbook can hold out, and all this business is overwhelming you.

3. Dishonest networks. Sometimes your marketing campaign could be generating a lot of leads but not making sales. The tips coming in are invalid credit card numbers, people who only signed up for free giveaways, gifts, and disconnected phone numbers. Yet, the publishers are submitting fake information to get paid.

Alternatively, some affiliate marketing networks can request that they be the only marketing networks that can provide your offer to the world. This is known as an Exclusive Affiliate network campaign, and Lior talks about some of the advantages and disadvantages of having your campaign run exclusively.

Exclusive Affiliate Network Campaign Advantages:

1. Time-Saving. You dont have to seek new networks, marketing creatives and organize campaign launches as your affiliate marketing campaign manager manages your account for you.

2. Cost-efficient. You will not incur any startup fees or sign contracts for the networks that your manager passes your campaign on to.

3. Increased sales or lead flow. Most affiliate marketing networks prioritize their exclusive campaigns, and therefore, your brand is likely to get more visibility due to publishers and advertisers particular attention.

Exclusive Affiliate Network Campaign Disadvantages:

The risks that come with affiliate network marketing are many and significant. Lior Poly says that you must think on your feet and develop solutions for an offer that favors everyone if you want enormous financial rewards.

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Lior Poly on the Ins and Outs of Affiliate Marketing - Datasource Hub

GHAZIABAD :Stringent security continued on Wednesday at Ghazipur on the Delhi-Uttar Pradesh border, one of the key protest sites where thousands of farmers are camping with a demand that the Centre repeal the new agri-marketing laws enacted last September.

Internet services remained disrupted for the fifth day at the site on Delhi's outskirts where protesters are occupying a stretch of the Delhi-Meerut highway since November, even as a Ghaziabad Police officer told PTI that online connectivity has been restored but there could be glitches.

The Union Ministry of Home Affairs had announced the suspension of internet services at the three border points of Singhu, Tikri and Ghazipur and their adjoining areas from 11 pm on January 29 effective till 11 pm on January 31.

Later it extended the suspension till 11 pm on February 2.

There has been no further extension of internet suspension at these sites as of now," a Home Ministry official said on Wednesday.

BKU's Meerut zone president Pawan Khatana said the internet was inaccessible at Ghazipur early on Wednesday till the time he left for a mahapanchayat in Haryanas Jind with union leader Rakesh Tikait and other supporters.

Ghaziabad Superintendent of Police (City 2) Gyanendra Singh told PTI, Internet services have been restored but there could be glitches or slow speed due to crowd at the protest site."

Iron nails studded on roads, multi-layer iron and concrete barricades, concertina wires remained fixed as large number of security personnel were deployed as fortification of Ghazipur continued to prevent protesters' movement to Delhi.

On the security apparatus at the protest sites, Delhi Police Commissioner S N Shrivastava had Tuesday told media, We have only strengthened the barricading so that it is not broken again."

Thousands of farmers have been protesting at the Delhi borders with Haryana and Uttar Pradesh, demanding a rollback of the Farmers' Produce Trade and Commerce (Promotion and Facilitation) Act, 2020; Farmers' (Empowerment and Protection) Agreement on Price Assurance and Farm Services Act, 2020; and the Essential Commodities (Amendment) Act, 2020.

The protesting farmers have expressed the apprehension that these laws would pave the way for the dismantling of the minimum support price (MSP) system, leaving them at the "mercy" of big corporations.

However, the government has maintained that the new laws will bring better opportunities to farmers and introduce new technologies in agriculture.

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Fortification continues at Ghazipur, MHA official says no further ban on internet - Mint

Andy Gacy as the new CEO.

Andy Gacy will be the next CEO. Andy is currently the Head of Amazon Web Services. Seattle is a small startup headquartered in Seattle, USA in 1994 with Amazon. The company initially served as an online bookstore. The sky is the limit in internet marketing. It spread to all countries of the world. Millions of Amazon services around the world have embraced the ability to bring home the goods they buy with a single phone call.

The company introduced a new trend in e-commerce and retail marketing. Jeff Bezos has been the CEO of Amazon since 1996. Jeff Bezos, an MBA student at Harvard Business School, founded Amazon as soon as he left campus. The strategies and plans he pursued were responsible for the universality of the companys services. Ten years later, he was still able to sense the kind of services people wanted. We were able to design the company strategy accordingly. We were able to implement it correctly.

As a result, he became the richest man in the world. Jeff Bezos announced that he will step down in the current situation as everything is going well. The appointment of a new CEO for Amazon was revealed in the third quarter of the new fiscal year. Andy said he had appointed Jesse as his successor. Andy Gacy, Head of Web Services at Amazon, joined Amazon in 1997 as Marketing Director, establishing Amazon Web Services in 2003. He has been the head of the department since then.

Bezos said he believes the company will make more progress under his leadership. He claims to be the only person with this level of experience after him. Jeff Bezos, 57, did not reveal the reasons for his departure. It is not mentioned in this statement. The American media believes that he will leave for personal reasons.

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Jeff Bezos announces he is leaving Amazon - Aviation Analysis Wing

Havas Group India today announced that it is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades experience in building iconic brands.

As part of the joint-venture, Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York. Conran Design Group Mumbai, with a dedicated team of 15 specialists, supported by Conran Design Group teams globally, will be a huge asset to Havas Group India as it works to deliver a more meaningful difference to its clients.

Headquartered in London, Conran Design Group is founded by renowned designer Sir Terence Conran 65 years ago. It is a design-led branding agency on a mission to help clients realise the value of meaningful design. Some of its clients include Danone, Shell, Rolls-Royce, Coca-Cola European Partners, Associated British Foods and Sottini among others.

The Indian team will be led by Geet Nazir, Managing Partner, Conran Design Group Mumbai, who comes with 18 years experience in New York and Mumbai. Most recently, Geet was with Tata Groups Indian Hotels Company Limited (previously The Taj Group of Hotels), where she was driving strategic branding and brand marketing initiatives for its vast portfolio.

This joint venture will allow Havas clients to tap into Conrans expertise in brand strategy, visual identity, branded environment, and packaging - a global design perspective with strong local relevance, while also providing Conran Design Groups clients further access to Havas global network.

Conran Design Group is also creating a design innovation unit in Mumbai to research, pilot, and test new design ideas and to partner with local design institutions and colleges to nurture design talent - helping to support the development of the next generation of design influencers.

Rana Barua, Group CEO, Havas Group India said We are very excited to join forces with Conran Design Group (CDG). This joint venture complements our aggressive growth strategy and our mission to create meaningful work for clients. CDGs competitive advantage of building brand strategy with deep consumer insights will add an enviable strength to Havas Group's portfolio. I am delighted to welcome Thom and the team to the Havas Group Family.

Thom Newton, CEO, Conran Design Group Im very excited about this partnership. India has vibrant creativity at its heart and rich design heritage. The forward-looking Indian consumer demands that global brands re-imagine their experiences and build a relevant local connection. This creates the perfect opportunity to test the impact that design-driven brand experiences can have to inspire, engage, and build long-term brand loyalty. We are confident that this joint-venture with Havas Group will help us become an even stronger identity and we look forward to a meaningful journey ahead, together.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Havas Group announces joint venture with Conran to strengthen Indias operation - Exchange4Media

Havas Creative Mumbai has won the integrated communication mandate for Bel Groups leading and one of the best-selling cheese brands in the world The Laughing Cow. The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand is one of the groups esteemed partnerships since 2019 and is managed by Havas Paris globally (It is handled by Providence a dedicated agency team based in Paris).

The Bel Group which originated in France has a rich history of 150 years in cheese and healthy snacking. Bels iconic brand The Laughing Cow cheese, was launched in Mumbai and Bengaluru in October 2018. The Bel group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand. The Laughing Cow brand is already a household name in over 130 countries around the globe.

Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India said India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.

Rana Barua, Group CEO, Havas Group India said Bel Groups iconic cheese brand The Laughing Cow Cheese, is one of the groups key global brands and relationships across many markets and I am delighted to win the integrated communication mandate in India. Our team is excited to work in a category that is growing fast and create a strong narrative and stories for the brand to strengthen its presence in India.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Havas Creative bags integrated communication mandate for cheese brand The Laughing Cow - Exchange4Media