Mediaboss Marketing

Jawan fever has been gripping the nation with the Shah Rukh Khan and Nayanthara starrer poised to make a big splash at the box office. Cashing in on the films buzz and the SRK mania are brands that want to ride the Jawan wave through integration, which has always been an effective tool to leave a mark on the minds of moviegoers.

Zomato, Bondtite, Sandisk, Asian Paints, Astral Pipes, and Just in Time watches are some of the brands that have collaborated with the film, banking heavily on Jawans promise. These brands can be spotted in the films trailer itself: the Asian Paints billboard, Sanya Malhotra in the red Zomato delivery person uniform, and the SanDisk and Bondtite branding inside a metro are some that can be spotted easily.

In an attempt to keep up with the AI trend, SRK also collaborated with Aaj Tak's bot anchor. During a conversation with SRK, Sana the first AI Anchor in India, posted on social media, "Aap ka charm dekh kar Mere AI dil mein bhi kuch kuch hota hai."

Jawan is a highly anticipated film with a pan-India appeal starring superstars from the North and the South of India. According to Eral Diet Report, the film may see a blockbuster opening of Rs 60 crore on the first day alone and a lifetime net box office in the range of Rs 350 crore to Rs 450 crore.

Jawan may breach the upper end of its guidance if the content is good and finds relevance with the audience. This film is set to have a strong recall in southern markets too, as it is directed by Atlee. Expect collections from the dubbed version to be ~10% of the overall net BO for Jawan, said the report.

The last SRK superhit Pathaan didnt see many brands ride the integration bandwagon, but Jawan is a different story. And it may have something to do with Khans brand value going up post-Pathaan.

Says Nisha Sampath, Brand Consultant, and Founder, of Bright Angles Consulting, "The power of Brand SRK has never really been in doubt, though he was temporarily mired in controversy. I would say that Pathaan served as a reminder and reinforcement of his star power and appeal in mass India, which led to brands being even more keen to re-engage with him. Its a bit like Dhoni captaining CSK to yet another trophy his appeal is evergreen, but the victory created a huge surge of love and craze for Brand Dhoni. And all marketers want to ride on it."

Samit Sinha, Founder & Managing Partner, Alchemist Brand Consulting, said, When a brand decides to associate with an upcoming film, it is always a gamble, albeit a calculated gamble. There is no guarantee in advance of a films box office success. Clearly, the enormous success of Pathaan created a strong anticipatory buzz aroundJawan, and many believe that it will replicate the success of Pathaan. It is also indicative of Shah Rukh Khans return to ascendancy and his seemingly unabated star appeal. Yes, brand SRK is resurgent and it also shows that his iconic status in Indian cinema is not a fluke.

Speaking about the promising partnership with Jawan, Kairav Engineer, Executive Director at Astral Limited, shared his enthusiasm, stating, "We are delighted to team up with 'Jawan,' a movie that resonates with our values of determination and unity. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message."

The promise of a good ROI is what draws brands to such collaborations, says Lloyd Mathias, Business Strategist and Independent Director. Associating with a film or executing such collaborations, gives a positive spin, which converts into a better ROI, he states.

The caveat, however, is making the collaboration seem authentic and organic instead of being force fit. Sampath points out: When the lyrics Zandu Balm Hui were used in the song Munni Badnaam Hui it came from pure creative inspiration, without the intervention of the brand and it created a viral magic. Collaborations between brand and movie teams should be inspired, should allow for creativity and push for serendipity. This requires that brand teams should stop trying to force fit agendas, and seek harder to find brands where they fit best versus just opting for the biggest star names.

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How SRK's Jawan is winning the brand integration 'jung' - Exchange4Media

Biopharmaceutical marketing has undergone a dramatic transformation in the past few years. In the 1990s, marketing was primarily salesforce-driven and healthcare provider (HCP)-focused, but by the 2020s, the biopharma salesforce size had shrunk dramatically and access to HCPs was becoming more difficult.1

Then the COVID-19 pandemic turned the world of biopharma marketing upside down. Sales rep access to HCPs had already been in decline; then, sales rep office and hospital visits were practically eliminated. Sales reps began replacing in-person sales meetings with more digital and virtual deliverables to stay engaged with HCPs.2 HCPs responding to a survey of more than 1,300 M.D.s reported that more than 95% of all contact with sales reps took place via virtual channels; more than 75% of physicians said they wanted to either maintain or increase this shift, irrespective of vaccine status, suggesting that digital marketing is here to stay.3

Traditionally, biopharma has been slow to incorporate innovative digital technologies for marketing, but as the pandemic began, there was a sudden increase in digital marketing investments.4 Many biopharma companies have begun significantly increasing digital marketing. In 2020, biopharma spent an estimated $9.53 billion on digital marketing, up 14.2% from 2019.1, 5

This article examines what can provide results in this new realm of digital marketing. We will also look at how to engage healthcare providers using digital channels, by providing information they will value.

Marketers have limited visibility into what is and is not working in the new digital marketing landscape.6 Research shows that only half of pharma and biopharma respondents use quantitative metrics to determine the long-term impact of their marketing efforts. As a result, few biopharma marketers clearly understand which of their efforts are most productive. Research also shows that marketers typically waste about 26% of their budgets on channels and strategies that are ineffective.1, 6, 7

This means that although biopharma companies rely increasingly on digital marketing, they may be missing the opportunity to engage their markets with more relevant, targeted interactions. Biopharma companies typically market products to broad audiences using a wide spectrum of channels, such as TV, the internet and sales representatives, but this omnichannel approach often results in messaging that is disconnected and episodic.6 HCPs are already overwhelmed, making it critical to leverage analytics and data to understand the right content, right channel and right timing for messaging to be effective.3, 8

For instance, HCPs are difficult to reach using traditional Internet marketing. According to a recent report, many physicians today spend fewer than 10 nonworking hours online a week compared to the average U.S. Internet user, who spends almost 7 hours online daily.9

In contrast, physicians spend an average of 4.5 hours a day interacting with their electronic health records (EHRs). On average, they spend 16 minutes on their EHRs per patient encounter. If the average HCP sees 20 patients a day, that means they spend about 320 minutes (about five-and-a-half hours) daily in their EHR systems.9, 10 This provides a massive opportunity for pharma companies to communicate with physicians at the point-of-care, which is especially important due to the declining access to HCPs via sales reps.11

Veradigm Digital Health Media delivers messaging to HCPs directly at the point-of-care via a channel they use every day: their EHRs*. Veradigms ability to reach HCPs at the point of care while they use their EHR means they are accessible far more frequently, and at the right time, than they would be using other promotional options.[1] When advertisers attempted to reach physicians with banner ads, they found that 80% didnt even see the banners because they were blocked by ad-blocking software.9

EHRs are also a preferred means of communication for many HCPs. Research shows that 78% specifically prefer product updates via their EHRs.12

Marketers are increasing spending on a broad range of digital channels, but in the process, they have made a significant shift from personal to nonpersonal promotions.2, 10 Even when using EHR messaging, many biopharma companies use this opportunity simply to repurpose banner ads from other digital channels. However, EHRs provide the opportunity to deliver more personalized, targeted information.12

Recent research shows that many HCPs feel pharma marketers dont understand their needs:13

70% of HCPs surveyed reported feeling that sales reps did not completely understand their needs and expectations 62% reported feeling overwhelmed by the product-related promotional content they received 63% reported the desire for companies to share only relevant content with them

A previous survey yielded similar results:13-15

64% of HCPs surveyed reported getting too much digital content from pharma 65% reported that at least one pharma company had spammed them during the pandemic

Healthcare professionals expect more from pharma brands.8 They are looking for tools to support the use of different drug products, such as access to biopharma if they have questions, or information and resources that can help in their day-to-day practice.12 Research shows that prescribers increasingly rely on their EHRs to include the same tools and capabilities within their workflow that they use to access externally.16

According to one survey, one of marketers most significant opportunities for engaging HCPs is by supporting their communication with patients by making high-quality information and tools for patient education accessible at the point of care while the provider is in their workflow. Providers also have need of:16

According to one survey, HCPs found information on drug affordability programs especially helpful.17

Effective point-of-care EHR marketing can help deliver your branded message throughout the patient encounter. 10 Veradigm Digital Health Media leverages de-identified real-time anonymized data from EHRs to deliver highly targeted brand awareness messaging so your messages can reach the providers who will benefit the most via a channel they use daily.* Awareness messaging is delivered across a broad range of clinical workflow elements used daily in provider/patient consultations, allowing it to be integrated contextually where it can be of the most value, all in a manner compliant with HIPAA and other applicable laws. 10, 12 Veradigm Digital Health Media delivers messages at the point of care alongside multiple EHR platforms and can even help you reach specific providers.*

Biopharma has undergone a digital conversion in the past several years, completely changing its marketing landscape. Digital marketing provides a potential response to a world where traditional marketing strategies are no longer effective, and HCPs are no longer accessible, but it will only be successful if marketers pay attention to what channels and content are effectively reaching and engaging their target audience. Veradigm Digital Health Media can help you accomplish this by reaching providers via a channel they use daily their EHRs* and by leveraging real-time data to allow you to target messaging to the times and contexts where it will provide the greatest value to both providers and their patients.

Contact us to learn more about Veradigm Digital Health Media and how we can help you engage your target audience.

1.Haimowitz I. Measure twice, cut once: AI in biopharma marketing. Deloitte. Updated August 9, 2022. Accessed December 10, 2022, https://www2.deloitte.com/us/en/blog/health-care-blog/2022/measure-twice-cut-once-ai-in-bioparma-marketing.html.

2. Phillips N. Marketing to HCPs in the New World Order. PharmExec.com. Updated May 30, 2020. Accessed December 10, 2022, https://www.pharmexec.com/view/marketing-hcps-new-world-order.

3. Wolf F, Shah S, Meier C, Schulze U. What Doctors Want and What This Means for Biopharma Now. BCG. Updated July 27, 2020. Accessed February 22, 2022, https://www.bcg.com/publications/2020/what-doctors-want-and-what-this-means-for-the-biopharma-industry.

4.Kudumala A, Konersmann T, Israel A, Miranda W. Biopharma digital transformation: Gain an edge with leapfrog digital innovation. Deloitte Insights. Updated December 8, 2021. Accessed December 10, 2022, https://www2.deloitte.com/us/en/insights/industry/life-sciences/biopharma-digital-transformation.html.

5. Droesch B. US Healthcare and Pharma Digital Ad Spending 2020. Insider Intelligence eMarketer. Updated September 30, 2020. Accessed December 10, 2022, https://www.insiderintelligence.com/content/us-healthcare-pharma-digital-ad-spending-2020.

6. Miller M, Ramamurthy S. Ho AI Can Help Drive Biopharma Marketing ROI. The Wall Street Journal. Updated March 23, 2021. Accessed December 10, 2022, https://deloitte.wsj.com/articles/how-ai-can-help-drive-biopharma-marketing-roi-01616526137.

7. Benes R. Marketers Waste About One-Fourth of Their Budgets. Insider Intelligence eMarketer. Updated March 23, 2018. Accessed December 10, 2022, https://www.insiderintelligence.com/content/marketers-waste-about-one-fourth-of-their-budgets.

8. Jain M. Seven Trends Affecting Direct-to-Physician Pharma Marketing. Healthgrades. Updated September 6, 2022. Accessed October 14, 2022, https://b2b.healthgrades.com/insights/blog/seven-trends-affecting-direct-to-physician-pharma-marketing/.

9. Veradigm. Messaging the right HCP at the right time via their electronic health record (EHR). BioPharma Dive. Updated August 15, 2022. Accessed December 10, 2022, https://www.biopharmadive.com/spons/messaging-the-right-hcp-at-the-right-time-via-their-electronic-health-recor/629002/.

10. Warren AT. Why You Multichannel Marketing Mix Should Include EHR Point-of-Service Marketing Partner Content MM + M. Foru Mask. Updated July 30, 2021. Accessed February 22, 2022, https://forumask.net/why-your-multichannel-marketing-mix-should-include-ehr-point-of-service-marketing-partner-content-mm-m/.

11. Sporrer L, Bogus S. Electronic Health Records and Pharmaceutical Advertising. CMI Media Group. Updated February 23, 2021. Accessed February 23, 2022, https://cmimediagroup.com/resources/electronic-health-records-and-pharmaceutical-advertising/.

12. Reifsnyder C. Highlight the Value of Point-of-Care Messaging. Veradigm. Updated March 24, 2022. Accessed December 11, 2022, https://veradigm.com/veradigm-news/value-of-point-of-care-messaging/.

13. Adams B. The drive to digital in pharma marketing is overwhelming doctors. Solution? Train digitally savvy reps. Fierce Pharma. Updated January 10, 2022. Accessed October 13, 2022, https://www.fiercepharma.com/marketing/drive-to-digital-pharma-marketing-overwhelming-doctors-as-industry-must-train-up.

14. Missakian N. How can pharma avoid HCP promo fatigue? With synchronized campaigns and storytelling. Fierce Pharma. Updated February 16, 2022. Accessed October 14, 2022, https://www.fiercepharma.com/marketing/how-can-pharma-avoid-spamming-hcps-synchronized-campaigns-and-storytelling-marketing.

15. Missakian N. Dont spam us, healthcare professionals plea, as they seek quality over quantity from pharma marketers. Fierce Pharma. Updated January 4, 2022. Accessed October 15, 2022, https://www.fiercepharma.com/marketing/hcps-want-less-clutter-more-relevance-from-pharma-marketers-survey-shows.

16. Heinold M. What Prescribers Really Want. PM360. Updated February 9, 2015. Accessed December 12, 2022, https://www.pm360online.com/what-prescribers-really-want/.

17. Pharma Companies Have Improved How They Engage with Healthcare Providers During COVID-19, Finds New Research from Accenture. Accenture. Updated August 10, 2020. Accessed December 12, 2022, https://newsroom.accenture.com/news/pharma-companies-have-improved-how-they-engage-with-healthcare-providers-during-covid-19-finds-new-research-from-accenture.htm.

* Veradigm Digital Health Media services operate in a manner that is compliance with HIPAA and other applicable laws. In addition, the EHR displays advertisements in an iframe window adjacent to the EHR workflow that is separate and distinguishable from the clinical and practice management workflow within the EHR. No biopharma or device advertisements appear during the prescribing workflow.

Link:
Reshaping biopharma marketing with point-of-care messaging - MM+M Online

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The Truth About Gigs, Gs and Other Internet Marketing Jargon - Forest Grove News times

SCORE Chester and Delaware Countieshas free SCORE webinars and live presentations to help you maximize your small businesses potential.

On Tuesday, Aug. 29, at 1 PM, learn how to get brand clarity to make sure you stand out from others in your niche and what to do to create visual and verbal content that represents you.

Find out why branding is relevant for everyone to stand out and survive as an entrepreneur. Understand the steps to the brand strategy process and why you shouldnt spend a dime on marketing until you get brand clarity.

This step-by-step guide to the inside-out branding clarity process will give you:

Live attendees will receive free business resources and a link to this webinar recording.

About the Presenter:

Eva Chen is a brand strategist and founder of Brand From Within.

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If youre considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this Sept. 11, 10 to 11:30 AM live presentation workshop is for you!

Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; and some questions to answer.

This presentation is designed to introduce you to various aspects of business ownership to help you answer:

About the Presenter

Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines with small entrepreneurs and major distributors for a Fortune 50 company.Jerry is a SCORE volunteer, serving as a mentor, presenter, board member, and former chair.

This live, in-person event takes place at CareerLink PA Chester County, 479 Thomas Jones Way No. 500, in Exton.

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You have come to the right place if you are in the early stages of thinking about starting a small business or if you have started your business and realized you missed a few things.

If you are thinking about becoming your own boss, this is a chance to get an overview of the things you need to know.

Join attorney and SCORE presenter Frank Farmer, in a live presentation on Sept. 12 at 6 PM, at the Chester County Library and District Center, Burke Room, 450 Exton Square Parkway, Exton.

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He will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers, and other related topics (as time permits).

About the Presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.

Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Farmers practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities, starting, operating, and/or buying/selling small businesses.

His services include incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses; conflict resolution; and problem-solving.

Presentation Partners

This program is being presented in partnership with theSBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.

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Do you need money to start your new business? Where do you go to find it? On Sept. 27, from 6 to 7:30 PM, learn about available options for financing your new business.

Financing is one of the most important components of starting and maintaining a business. The number one question that most new business owners ask is how and where. This seminar will dive into finance options and creative ways to secure financing for business owners.

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Saneria Henderson, branch leader for Truist Financial Corporation, is responsible for managing all aspects of the branch, including driving branch performance through leading, coaching, and managing business development, small business expertise, development, and strategy. She also ensures compliance with internal controls, operational procedures, and risk management policies.

This presentation takes place at the Chester County Library & District Center, Burke Room, 450 Exton Square Parkway, Exton.

Whether you are just getting started or planning to refresh your current website, this program on Sept. 12, from 11 AM to Noon, is for you.

Make a plan that will lead to success!

Ready for a new website? Whether youre building it yourself or you decide to work with a pro, getting organized is the key to your websites success! Discover:

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Jessica Baldwin is the co-founder of Cardsetter, a new and easy-to-use website platform with custom design and setup included.

Baldwin has been helping small businesses launch successful websites for over seven years. She also spent more than ten years growing her own successful blog and entertainment website for Billings, MT, Billings365.com. Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.

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On Sept. 13, from 10 to 11:30 AM, discover how to make ChatGPT work for you when creating new marketing content for your business.

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Ashley Price-Horton Served as asoftware engineer at JP Morgan Chase Bank for five years before advancing to senior marketing strategist at JP Morgan Chase Bank.

Eventually, she moved on and founded her own website design agency. She currently splits her time between her business clients and acting as asenior technology recruiterconnecting top-performing cybersecurity and compliance talent with companies.

Price-Hortons experience encompasses positions from software engineer and marketing strategist to advertising consultant, researcher, web designer, customer service rep, and executive assistant.

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Your awesome website is not getting the traffic it deserves?

Learn some new strategies for getting your target market to visit your site at this free webinar on Sept. 14 from 10 to 11 AM.

Build it, and they will come was a nice concept for a movie.Unfortunately, build it, and they will come, does not work for websites.

To get people to come to your website, you have to proactively market it.This seminar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website resulting in more sales leads.

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Cary Baskin has more than 30 years in marketing working for companies like Honeywell and M&M Mars in addition to local technology companies where he developed or launched many hardware, software, and services products in North America, Europe, SE Asia, and Japan.

In 2011 Cary started The Marketing Department, a website, SEO, and digital marketing agency located in Malvern, founded on the idea of bringing Madison Ave to Main Street with affordable marketing solutions for small businesses.

The Marketing Department helps clients build their brand, target their ideal customers, and generate leads through the Internet. He is a frequent SCORE presenter on Search Engine Optimization, Website Development, and Internet Marketing.

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Do you have questions about How to Start Selling on Amazons Store?

Join this Office Hours session Sept. 19, from Noon to 1 PM, to ask Amazon directly.

View theHow to Start Selling in Amazons Store 9/13/2023webinar, and join these office hours to get all your follow on questions answered.

Office hours are for those who are new to Amazon, specifically those who are not currently selling in Amazons store or havent yet made their first sale.

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Attention-grabbing posts can boost your event attendance. Join this online webinar on Sept. 19, 6:30 to 7:30 PM, to learn more.

Gain important insights into how your social media designs can attract more event attendees. Well explore why an event branding kit is important, how to leverage all design aspects of your social media platforms, and which types of social media content drive event engagement.

This webinar is specifically designed if you have beginning to intermediate design skills and are looking for innovative ideas to boost your event presence.

ABOUT THE PRESENTER

Carly Simon is a dedicated marketing consultant. For over two decades, she has aided businesses with branding, building consumer loyalty, and increasing traffic through traditional and social media. She applies her background in psychology and education to her marketing strategies.

Simon serves at Taylor & Francis as a content marketing specialist. She also authored a consumer behavior online textbook at MyEducator. Simon leverages her London Business School certification in Mastering Digital Marketing to equip clients with the keys to business success.

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Are your companys social media posts missing that wow factor? Do you want more likes, comments, shares, and clicks?

In this dynamic workshop on Sept. 20, from 10 to 11:30 AM, youll learn howtowrite posts that buildyourbrand and get positive results!Discover howto:

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Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs pack more punch into their social media without breaking a sweat.

Over 9+ years of business, Delaware ShoutOut has served hundreds of clients who have reported significant gains in followers, engagement, and traffic to their websites.

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Attention-grabbing headlines help to engage with an audience. Are yours attracting views?

Join this Sept. 28,10 to 11 AM webinar to to learn about an analyzertoimprove your overall LinkedIn headline score, engagement score, and impression score.

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Join us to learn more! We will do live demos and provide resources. We will allow time for Q&A.

ABOUT THE PRESENTER

Lynne Williams, Ed.D. Candidate, is a SCORE volunteer and executive director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed).

She also is a writer of resumes, LinkedIn profiles, LinkedIn company pages, and focuses on keywords, and is working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn atwww.linkedin.com/in/lynnewilliamsand visithttps://linktr.ee/lynnewilliamsto learn more.

Click here to register.

SCOREis the nations largest network ofvolunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.

Make a difference as aSCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Countieshas been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

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Fall SCORE Webinars Can Help Keep Your Business Out Front - VISTA.Today

ST International Holdings Company Limited announced that Mr. Sin Kin Hong, Edward has been appointed as the company secretary of the Company with effect from 28 August 2023. The biography of Mr. Sin is set out below: Mr. Sin, aged 39, has over 17 years of experience in financial accounting, corporate finance and private equity investment. Mr. Sin received his Bachelor's Degree of Economics and Finance from the Universityof Hong Kong in 2006.

Mr. Sin is a member of the Hong Kong Institute of Certified Public Accountants in Hong Kong, as well as a partner and director in a local audit firm. The Board would also like to announce that Mr. Li Jian has been appointed as an executive Director with effect from 28 August 2023. The biography of Mr. Li is set out below: Mr. Li, aged 43, has many years' experience in computer software, communications and Internet media industries.

He mainly engaged in research, development and manufacturing of mobile terminal products and Internet marketing and advertising. Mr. Li received his Associate Degree of Computer Science fromthe Department of Computer Science of Tianjin University of Technology and Education in 2003. Since 2015, Mr. Li has participated in the establishment of Beijing Jiangzhi Information Technology Co.

Ltd. (a listed company on the National SME Share Transfer System, Stock Code: 430443), and served as a shareholder of the company which is mainly engaged in Internet social media marketing, Internet advertising and other businesses.

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St International Holdings Company Limited Announces Executive ... - Marketscreener.com