Mediaboss Marketing

Boston, MA, November 09, 2020 --(PR.com)-- The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 29, 2021.

Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be, said William Rice, president of the Web Marketing Association. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.

The 2021 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social MediaWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Rich media adsEmail message campaignOnline newsletter campaignMobile apps and websitesIntegrated ad campaignOnline VideoVoice Skills and Actions

The 2020 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App.

Past top winners in Interactive Application format include:

2020 Big Goals Bracket won by Adams & Knight, Inc.2019 Words With Friends 2 won by Heat2018 There's Beauty in The Build won by Wastell Homes & tbk Creative2017 Pitbull Messin Around Launch won by Razz Interactive2016 StopChildPorno Filter won by These Days2015 Caine's Quest - Jupiter Ascending won by Thinkingbox2014 Egg Beaters Benefit Calculator won by POSSIBLE2013 Manulife - Ride to 65 won by Manulife Financial2012 Beef Equity - Here's the Beef won by Wendy's and The Kaplan Thaler Group2011 Toyota Sponsafier won by Saatchi & Saatchi LA2010 Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

Read the full story here: https://www.pr.com/press-release/818423

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Best Interactive Applications in 86 Industries to be Named by Web Marketing Association - Benzinga

Boston, MA, November 10, 2020 --(PR.com)-- The Web Marketing Associations 19th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this years award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judges Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising, said William Rice, president of the Web Marketing Association, Inc. We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

"It is an honor and an important responsibility when you are chosen to participate as a judge," said Rice. Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.

The 2021 Internet Advertising Competition Awards are sponsored by PR.com, iContact, and WMR.FM.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

Read the full story here: https://www.pr.com/press-release/818419

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Online Ad Professionals Needed to Judge Best Online Advertising Awards - Benzinga

New York, NY, November 12, 2020 --(PR.com)-- The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at http://www.IACAward.org before the deadline of January 29, 2021.

Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale, said William Rice, president of the Web Marketing Association. The IAC Awards provides an opportunity to show the world your expertise and ability to develop a website as an advertising vehicle. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Associations WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social MediaMobile Apps and websitesOnline ads (including banner, pop-up or interstitial)Rich media adsEmail message campaignOnline newsletter campaignOnline applicationsVoice Skills or ActionsIntegrated ad campaignOnline Video

We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace, said Rice.

The 2020 Best of Show for Websites was given to TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment.

Past top winners in the Website category include:

2019 Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater's "Central Avenue"2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website2017 TMV Group for FaygoUnbottled.com.2016 HAVAS PARIS for La Marine Nationale: On Board Careers2015 SapientNitro for The Blight Authority: Changing Blight to Bright2014 Human. for Hudson Yards New York2013 McCann Digital for Donate with Style2012 Saatchi & Saatchi LA for The Camry Effect2011 Rockfish for America's Health Rankings2010 Biggs|Gilmore for FrootLoops.com2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.

Judging for the IAC Awards will take place in February 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

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Best Websites for Advertising to be Named by Web Marketing Association - PR.com

PR.com2020-11-11

Chicago, IL, November 11, 2020 --(PR.com)-- The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at http://www.IACward.org before the deadline January 29, 2021.

Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects, said William Rice, president of the Web Marketing Association. The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work.

The 2021 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:2020 Scoppechio for Longhorn Steakhouse email campaign2019 TMV Group for Faygo Email Newsletter2018 Sanky Communications for Vera Fall/Welcome Series2017 USA Network for Mr. Robot Email Campaign2016 USA Network for Mr. Robot Email Campaign2015 Acxiom Digital Impact for L'Oreal Mousse Absolue Campaign2014 FVM Strategic Communications for OCE "Choose My Future" Email Nurturing Campaign2013 McCann Digital Israel for Designed for Peace2012 VerticalResponse for Customers Get Their Deal On VerticalResponse2011 CDMG Inc. for Coffey Anderson - Email campaign2010 PGATOUR.COM and Datran Media's StormPost for PGATOUR.COM Scores Hole in One with Video in Email

Past Best of Show Email Messages Winners include:2020 Olive Garden for Olive Garden - New Year2019 Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot2018 Drum Agency for AT&T Surprise Offer December Email Promotion2017 Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids2016 Orange Label Art for Advertising - Greenwell Farms: Holiday Email Campaign2015 Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email2014 Acxiom Digital Impact for Garnier Stylefinder Email2013 Marketing Results, Inc. for Marketing Results Holiday Email2012 TMP Worldwide for ESPN - Tutu Email2011 e-Dialog, Inc. for e-Dialog 2010 Holiday Card2010 e-Dialog, Inc. for e-Dialog 2009 Holiday Card

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social MediaOnline VideoRich media adsWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Online applicationsOnline newsletter campaignIntegrated ad campaignMobile AppsVoice Skills and Actions

We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace, said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

Read the full story here: https://www.pr.com/press-release/820780

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Best Email Advertising Campaigns to be Named by Web Marketing Association - IT News Online

HONG KONG, Nov. 9, 2020 /PRNewswire/ -- YEAHKA LIMITED ("Yeahka" or the "Company", stock code: 9923.HK), a leading technology platform in China, announced an agreement to acquire a 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. ("Chuangxinzhong") for RMB 170 million in cash.

Chuangxinzhong is a leading content performance marketing service provider in China. It provides accurate content delivery through audience analysis based on big data, while providing advertisers with overall performance marketing strategies, creativity, performance monitoring and optimization services. Chuangxinzhong has accumulated a large advertiser base in the fields of Internet insurance, online education and e-commerce, creates unique content through multiple formats, including short form videos, and optimizes distribution of that content through leading online media platforms, such as Tencent and Tik Tok. Chuangxinzhong is also a core service provider for Tencent, ranking first among Tencent's new service providers in terms of consumption in the first half of 2020.

Yeahka strives to create a marketing platform for precision advertising based on offline traffic. Yeahka has launched its Data Management Platform ("DMP"), Juliang, which is a precision advertising platform powered by AI and machine learning. Juliang has attracted a large amount of offline traffic from various QR code-based payment scenarios, including supermarkets and retailers, gas stations, car parks, colleges and universities. Juliang has also accumulated a large number of advertiser resources in industries such as e-commerce, finance, and online education. In the first half of 2020, Yeahka's marketing services revenue recorded an increase of more than 11 times compared with the same period in 2019. Moreover, the number of exposures on Yeahka's precision marketing platform from July 1 to October 31, 2020 has nearly doubled compared with the first half of this year.

This strategic cooperation between Yeahka and Chuangxinzhong will enable both companies to strengthen the integration of high-quality resources, unleash online and offline media resources, integrate user data, enhance content creativity, and enable Yeahka to achieve more effective marketing services for digital content.

As China's macro-economy recovers after Covid-19, as of October 31, 2020, Yeahka's active paying customer numbers rebounded to pre-pandemic levels. The number of consumers using the Company's payment service approached 600 million and has continued to grow quarter-to-quarter. Meanwhile, the number of transactions of app-based payment services continued to grow rapidly from July and October 2020, with growth exceeding 30% over the first half of this year. This strategic investment and cooperation will further improve the Company's data management platform (DMP) driven by artificial intelligence and machine learning through diversified media channels, and is expected to help customers achieve more accurate advertising.

Mr. Luke Liu, Chairman of the Board, Chief Executive Officer and Executive Director of Yeahka, said, "The Chuangxinzhong team has built an exciting and robust marketing platform that complements Yeahka's existing precision marketing platform, allowing us to generate greater value through significant synergy in talents, technology and client base. The scale of China's online advertising market is constantly expanding and is expected to exceed RMB 1 trillion in 2022. Together, we are in a powerful position to explore this market opportunity, gather more insight on user profiles and data traffic across the Company's data management platform, and optimize our artificial intelligence-driven delivery model to achieve increasingly better marketing ROIs."

Mr. Qin Lingjin, founder of Chuangxinzhong, said, "We are very pleased to have reached an agreement with Yeahka. By joining forces, we can leverage Yeahka's deep expertise and rich pool of resources in the Internet industry to enhance Chuangxinzhong's service capabilities and outcomes for performance marketing, which will benefit our existing and potential customers and media partners. I am confident that this partnership will further consolidate and strengthen the competitive advantages and positioning of Chuangxinzhong in the mobile Internet marketing field."

About YEAHKA LIMITED (9923.HK)

YEAHKA LIMITED ("Yeahka" or the "Company") is a leading payment-based technology platform in China providing payment and technology-enabled business services to merchants and consumers. According to Oliver Wyman, we are the second largest non-bank independent QR code payment service provider in China, with approximately 14.0% market share in terms of transaction count in 2019. The Company's value proposition is a cohesive ecosystem that enables seamless, convenient and reliable payment transactions between merchants and consumers, and leveraging its vast customer base and data assets accumulated from payment services, to further offer a rich variety of technology-enabled business services, including (i) merchant SaaS products, which help customers improve their operational efficiency, (ii) marketing services, allowing customers to effectively reach their target markets, and (iii) fintech services, which cater to customers' financial needs.

SOURCE Yeahka

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Yeahka Acquires 42.5% Equity Interest in Chuangxinzhong to Further Expand Its Marketing Services - PRNewswire