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The second edition of the e4m Health Communication Conference commences today on 28th June Monday 4 pm onwards. The aim of the conference is to bring together the stalwarts and thought leaders of the health and wellness sector on one platform.

The pandemic has made us rethink our relationships with people, organisations and brands. It has also made us question the trust we repose and where.

Social distancing has redefined the importance of relationships, family and human connections and made us realise what makes us human. It has also raised many concerns and uncertainties.

Given such complexities in the world today, how can marketers create meaningful connections and relevant content in a time of crisis? The answer lies in a key human ability, the ability to connect through empathy. This marks the theme for today's conference: "Marketing, Communications & Brand Empathy In The Time of A Pandemic."

In today's conference, we bring to you our eminent thought leaders who will deliberate on these points. Our line up of august experts include Shivam Puri, CEO, Cipla Health; Suman Varma, CMO, Hamdard, Smita Murarka, CMO, Duroflex, Darshana Shah, Senior Vice President Marketing, Aditya Birla Health Insurance; Sabrina Prince, EVP & Group Management Director, FCB Health Global; Dr. Bhavana Gautam,; Dr. Vispi Jokhi, CEO, Masina Hospital; Piali Dasgupta, Senior VP- Marketing, Columbia Pacific Communities; Nitiz Murdia, Co-Founder & Director, Indira IVF; and Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group.

The conference will be followed by thee4mHealthMarcomAwards.

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e4m Health Communication Conference 2021 and Health Marcom Awards today - Exchange4Media

Hershey'shas recently launched a campaign, which presents a unique and positive point of view to the current context. Brand Hersheys salutes and embraces the Little Champs, who spent the series of lockdowns patiently by staying indoors. Conceived byLowe Lintas Mumbai, the film brings alive Hershey's positioning of #DipthemomentinHersheys and being #BetterTogether while being #HappyatHome.

The unending lockdowns have brought with them unprecedented challenges, especially for parents. Although balancing household chores with their child's online schooling while working from home must not have been an easy task, it is the children who have surprised everyone with their resilience. Their cheery smiles and playfulness have acted as beacons of hope in their own little ways.

Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India, said: "The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kids needs at the same time. To everyones surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going - in their own sweet and endearing way. They have helped us create more moments of goodness in our everyday lives, which is what brand Hersheys stands for - it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers."

The campaign film shows how the kids have kept themselves busy by learning new skills like cooking, baking, and have not even missed out on the joy of birthdays by celebrating them online. It also highlights the small role that Hersheys has played in so many of these activities that have been instrumental in alleviating the mood of children.

Commenting on the film,Joshua Thomas, Executive Creative Director, Lowe Lintassaid: "Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hersheys has always stood for precious moments of togetherness and this ad is another expression of that."

The film is live across the brand's digital assets.

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Hershey's latest campaign is an ode to little kids braving the lockdown - Exchange4Media

OMD India has bagged the local media mandate for The Pink Foundry, by Confira Labs and will be responsible for its launch, e-comm and digital. The agency's Gurgaon office will handle the mandate, focused on increasing visibility and reach of the brand through contemporary precision marketing and creative positioning.

Priti Murthy, CEO, OMD India said, We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.

The Pink Foundry is owned by Confira Labs - a Skin focused Start up that aims to turn the conversation on beauty with its focus on skin health, backed by a rich legacy of 23+ years of expertise in skin science. Niloni Shah, Co Founder & Head of Innovation, the Pink Foundry expressed, OMD Indias agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.

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The Pink Foundry awards media duties to OMD India - Exchange4Media

Search engine optimization, or SEO, is a great way to make your brand more visible. The Internet has made it so that people dont have to rely on commercials and advertisements to make their brands known. They can do it simply by using SEO.

(YorkPedia Editorial):- Udaipur, Rajasthan Jun 14, 2021 (Issuewire.com)Creating impressive brand visibility is an important step to success. Making a good appearance in Google search engine results is one of the ways to achieve this goal. Web marketing is not enough to be able to promote your brand online if you have no presence in Google SERPs. SEO enables you to achieve the most visibility from search engine results. At a low cost, SEO can ensure your website is optimized for all trending keywords and is the highest-ranked on search engines. Before you start doing SEO, you should first figure out what people are searching for when they look for your product or service.

Good brand identity will make your company easier to remember, and makes it harder for potential competitors to differentiate themselves. Yet in a world full of businesses trying to stand out on their own, it can be tough to be noticed or remembered. Luckily, there is a powerful resource that can help you succeed and stand out from your competitors: SEO. The aim of this article is to provide information on the benefits of SEO for your business and how much it can help you achieve impressive brand visibility. Its important for any business to get its name out there and be seen by as many people as possible. You want people to find your online presence so they can be more aware of what you have to offer. Often when companies market themselves online, they make the mistake of assuming that its enough to just have a website. When most businesses think of online marketing, they rarely look pastSearch Engine Optimizationto gain more clientele.

There are many companies in the world providing SEO services to their clients. When a website owner wants to sell more services and products online then they must contact our SEO Company. Yug Technology is a team of SEO experts working with thousands of clients that our customers across the globe. Our vision is to become the world leader in online marketing and a world-class player in digital marketing solutions. We have a straightforward vision: to establish our reputation as the leaders in SEO services online by helping our customers increase sales or user traffic from their sites, to remain profitable, and to facilitate our rapidly increasing client base to grow their business. Our mission is to provide quality link-building services with intelligent On-Page optimization & creative concept support that help a company in the long term smooth growth in search engine rankings, increased traffic conversion, and satisfaction. Yug technology SEO services had born to provide the bestSEO services in Indiaand internet marketing solutions like Google Ads, Social Media Marketing, Linkedin Marketing, Web Designing, and many more. For more information about the services visit our official websitehttps://www.yugtechnology.com/.

For many years, I worked hard, and a new world opened up. I love tech, I love leading tech projects, and I love the creativity of marketing on digital platforms. After that, I started another company, UDAIPUR WEB DESIGNER, https://www.udaipurwebdesigner.in in 2017, and also a new venture Wow Rajputi Poshak and still working on some more projects. Dont be afraid to experience the unknown. Fear of failure can hinder growth, and actually getting failure can drive success. Even though Ive fallen on my face more than once, Ive learned and grown every time. I am always learning.

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Making An Impressive Brand Visibility With Search Engine Optimization: a great investment for most businesses | YorkPedia - York Pedia

If you know anything about Cristiano Ronaldo, you must surely know of his aversion to soft drinks and any unhealthy fast food. In fact, he had admitted that he schools his kids who find joy in these treats.

The legendary footballers dedication to health and fitness and his strong stance against sugary drinks once again became conspicuous at the recent Euro 2020 overnight press conference. Ronaldo removed the two bottles of Coca Cola, one of the events sponsors, from the table in front of him. He then picked up a water bottle and showed it to the cameras saying agua (Portuguese for water), signalling that water is a better choice than soft drinks.

While the player made a strong statement with this move and has been trending on social media sites ever since Brand-nomics MD Viren Razdan feels it was a poor gesture on the Portugal stars part.

Ronaldo's gesture was in poor taste, even if he wants to promote a philosophy he does not have to be rude. Dont know if they (Coke and Ronaldo) have a history, but this was nothing but an immature act. Soccer players have some of the highest endorsement deals - if they wish to propagate a certain thought, I am sure they can do so in a refined manner, says Razdan.

Kofluence Founder Ritesh Ujjwal adds that though the action might improve Ronaldos appeal amongst the fans, brands may start getting a little cautious about their associations with the player.

It was striking to see Ronaldo pushing the approved beverages aside from the table during an official press conference and this might have left few brand managers not-so-happy and rightly so, given the contractual obligations. On the one hand, it does reinforce Ronaldo as someone who is extremely careful of what he intakes and goes on to show that he practices what he preaches. So, this definitely will keep on reinforcing as well as expanding his appeal among his fans. On the other hand, brands would like to keep an eye on associations as they would not like to be caught on the wrong side in any case, he says.

The industry also alludes that the action might not have a significant impact on Coca Colas brand image or sales. Razdan elucidates that Coca-Cola is an iconic brand and bullet-proof to such small acts.

Industry veteran and Brand-Building Founder Ambi Parameswaran points out: Interesting that he pushed aside a Coke can. Coca Cola is a sponsor of the event and it can take action against the organisers. But given the fact that Coke is the most recognised and loved brand in the world, they may shrug it off as a storm in a small teacup. The company is fully aware that health bloggers are anti any sugary drink. But there is still a large segment of consumers who need their sugar fix.

He also suggests a solution to the brand, Coke has covered its bases with the launch of Coke Zero. So maybe they should have placed Coke Zero on the table near Ronaldo. And hoped that he picks it up and takes a swig; that would be worth a lot.

POKKT AnyTag India Lead Shuchi Sethi adds, As a matter of fact, Coca Cola doesn't advertise themselves as a health drink and if a footballer who is really concerned about what he eats or drinks has a choice of not consuming sugar or soda in any form and it should be respected. We don't know what his story is behind not drinking Coca Cola; it's not like he drank Pepsi instead, right?

"And for Coca Cola, being a brand that is loved by millions and billions, I am sure they would know that some people are averse to drinking soda and it could be celebrities too, it wouldn't taint their image in any way.

For the uninitiated, Ronaldo was once the sponsor of the drink in the early 2000s and an avid fan of the brand. He was, reportedly, alerted by Manchester United legend Ryan Giggs against the harm that soft drinks could cause, pushing the player on a path to adopt a healthier lifestyle for the sake of the game. Heres an old ad of him for the brand.

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Will Ronaldo's cola snub take the fizz out of Coke's brand image? - Exchange4Media