Mediaboss Marketing

CHICAGO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Atlas Digital Group have partnered to enable cable operators and other broadband internet service providers with solutions that decrease their risk while ensuring their customers have a seamless online experience.

As part of the partnership, TransUnion is providing a proprietary score that will allow Atlass customers to seamlessly determine the likelihood of fraud without introducing friction into the online experience. The score identifies consumers that are likely to be high-risk, allowing Atlas customers to determine how to respond, so that they can retain control over the application.

We are thrilled to partner with TransUnion to create a frictionless fraud scoring solution for our clients, said Mark Mihalevich, CEO of Atlas Digital Group. Maximizing sales conversion and revenue growth for cable and broadband service providers can only be accomplished if they are more easily able to identify good customers while at the same time identifying those persons that may be more risky.

The new score will be utilized in Atlass CORE eCommerce solution, the only turn-key, managed SAAS eCommerce platform designed specifically for providers of broadband internet services.

CORE enables providers to:

The combined power of TransUnion and Atlas offerings is a real difference-maker, especially for small- and mid-sized cable and broadband internet service providers, said Rachael Olson, director of strategic planning for TransUnions diversified markets group. In this growing, competitive marketplace, leveraging top-tier solutions is critical to both safeguard your business and convert new customers.

More information about the solutions provided via the partnership can be found here.

About TransUnion (NYSE: TRU)TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.

A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

http://www.transunion.com/business

About Atlas Digital GroupFounded in 2017 and based in St. Louis, Atlas Digital Group delivers fast, innovative and transformative eCommerce and digital marketing solutions and results for cable and fiber operators. The groups signature CORE eCommerce platform and related services improve sales conversion rates, reduce costs, increase revenue and optimize return on investment. With decades of digital marketing and sales conversion experience within the cable and fiber industry, Atlas Digital Group will carry your online business forward. For more information about Atlas Digital Group, please visitwww.atlasdigitalgroup.com.

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TransUnion and Atlas Digital Group Partner to Offer Cable and Broadband Internet Service Providers with New Fraud Solutions Aimed at Improving...

In the modern-day world, one cannot overemphasize the importance of digital marketing. These days, the internet has become intertwined with almost every aspect of our lives. People rely on the internet for various valuable information. The business companies also provide almost all the important information regarding their company on their official website.

However, digital marketing techniques are evolving largely. To emerge from the cut-throat competition, business companies can try being niche-specific so that it becomes easier for them to target their prospective audience. Niche marketing refers to the kind of marketing that is projected towards a targeted group of people.

How Can a Business Be Niche-Specific?

Some companies try to master almost every possible thing. They try to excel at everything, ranging from being the best clothing store, the best home decor, and many more. In this manner, they lose their individuality. Customers do not identify them if they want something in particular. For a business to excel, it is of the utmost importance to choose a niche. This limits the appeal of the market and makes them brand-specific. It also allows the customers the ease and confidence to associate them with a single product or service. For instance, when someone is looking to buy dymo 4xl labels 46, s/he will rely more on a store that exclusively sells labels rather than a common store.

Why Do Companies Need to be Niche-Specific?

Customers have specific needs, preferences, and wants. Therefore, it is the first and foremost priority of a company to satisfy the needs of the customers. There are several reasons why being niche-specific paves the way for a companys success. Stated below are some of them:

Being niche-specific does not always mean that a company has to stick to a certain kind of product or service. A company can choose to narrow down the choice and interest of potential customers in a number of ways. For instance, a company can choose to be specific about the area in which it is functional. It can also be specific about the interest, age group, and other factors of the customers. This will attract only the relevant customers. Some customers also opt for stores that offer their products and services at affordable prices. A company can also set a specific price point for all the goods they are selling. If you want your company to stand a class apart, you may also choose to be specific in terms of facilities like membership options, subscriptions, etc.

While Niche-Specific online business may be beneficial for a company, there are many disadvantages associated with it. Some companies may find it a difficult and challenging task to reach potential customers. Sometimes, a niche may be so small that it will be impossible for a company to reach the target customers through traditional means of marketing. Even if you are selling something extremely unique, always remember that you are not the only seller selling the product. You have several competitors online.

To increase their online visibility, companies should have a stable and robust SEO campaign that will help them to acquire a top rank in the Google SERPs. If not an internal team, one should at least hire an agency like Incify, 2x.marketing, etc. to handle the SEO. This will help a company to reach new business goals.

SEO harnesses the use of keywords to enhance brand visibility. However, there is no point in using a keyword that people barely look for. Your aim should be to surpass your competitors. Hire the service of experts who will conduct an assessment of the market, strategies, competition, and help you to acquire the top-most rank in the Google SERPs.

The popular saying, Jack of all trades, master of none, holds in every sphere, even in business. It is better to narrow down the search of the customers by harnessing the proper use of niche-specific techniques in the business. It is ideal for a company to anchor to a specific niche than straying from focus.

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Why Niche-Specific Business is Important to Succeed in Online Market? - Inventiva

Top Rated Las Vegas Internet Marketing Company

We are one of the best Las Vegas Internet Marketing Companies youll find online, owing to our dedicated team, excellent customer satisfaction rates, and our unparalleled ability to drive growth online. If youre looking to grow your company online but youre running into problems, we have the digital marketing experts and solutions you require.

As one of Las Vegas top digital marketing firms, we consistently train our talented staff in new and emerging best digital marketing practices, helping to keep our clients ahead of the digital curve while our competitors scramble for solutions. When it comes to SEO and digital marketing, staying ahead of the latest trends is essential for success.

If youre looking for a strong digital marketing agency that will increase your organic traffic, generate leads, and drive growth for your brand, look no further than us. Weve been helping Las Vegas businesses to increase their online presence for many years now, earning us a stellar reputation as one of the best internet marketing firms in Las Vegas.

We have multiple digital marketing services on offer, with a talented team harnessing their plethora of combined skills to improve your SEO ranking, generate more leads, and get you to the top of SERPs in Google.

Our web dev team is skilled in creating fully responsive, beautiful websites that reflect your brands message, aesthetic, and identity while remaining unique and striking within your space. The well-designed sites we develop are designed to maximize audience interest and engagement immediately, capturing viewers in those first crucial seconds.

Your website is often the first touchstone of your business for many customers, so its essential that it doesnt date your brand and drag down your overall sense of professionalism. We can guarantee that your website will be a brilliant modern-day representation of your brand.

Search Engine Optimization (SEO) is our bread and butter here. Our SEO teams have been closely following Googles ever-changing algorithms for decades, continually updating their best practices to ensure that your website ranks as highly in the SERPs as possible. We have multiple tactics for SEO, giving your organization multiple ways to succeed online.

From content planning to content creation and optimization, there are so many ways that SEO plays into your copy online. Our talented writers and SEO specialists are well-trained in keyword density, heading tags optimization, copywriting techniques, and many other elements of optimization that give your company the edge over the competition.

Paid ads are a key part of any digital marketing strategy, making it accessible for small and medium-sized enterprises to advertise across the internet in niche-specific targeted ways.

We are very experienced with using Google Adwords to advertise your company, getting your business in front of the right people who are ready to convert. If youre looking for an agency that can manage your Google AdWords campaign with experience and expertise, then were the right team for you.

Theres no point having a great website if no one is there to look at it! Our digital marketing team uses data-driven approaches to generate leads and engagement with your brand, helping you to grow and come out on top.

If youre struggling to grow your brand awareness online, our lead generation services are just what your company needs. Whether theyre hot, cold, or warm our lead generators have an arsenal of methods for increasing your leads, generating interest, and ultimately improving your sales figures.

Over 3 billion people are on social media you cannot underestimate the power of social media marketing. If you want to succeed in the modern world, social media-based advertising is simply essential. However, with so many companies using targeted ads online, it can be tricky to cut through the noise and stand out from the crowd.

Nonetheless, our team has decades of combined experience in social media campaigns, pinpointing brand-specific methods for driving engagement, getting attention, and encouraging shares among users. We will get your brand noticed on Twitter, Facebook, Instagram and more.

Is your business struggling to drive leads and generate organic traffic? Our digital marketing experts in Las Vegas are specifically trained to garner more engagement for your business, whether its achieved through SEO, paid advertising, social media marketing campaigns, or anything else.

We know that quick-fix solutions dont cut it online thats why we produce long-term strategies designed to increase organic traffic to your website and keep the customers returning year after year. The internet is a battle for peoples attention, so its crucial to work with a team like ours that knows how to capture attention, convert visitors, and drive sales.

Our team of internet marketing experts in Las Vegas has been working in this space for many years, boasting decades of combined experience in digital marketing techniques between them. We can handle all aspects of digital marketing for your business, from SEO to Google AdWords and even high-quality web design.

The dedicated team here can equip you with a slick, highly-responsive website that works seamlessly across all devices. We can also boost your online presence through the use of carefully pinpointed SEO tactics that will get your name to the top of Google SERPs. Our data-driven approaches are always changing with the times, and thats what keeps us ahead of the competition.

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Digital Marketing Las Vegas Internet Marketing that Works - The Shepherd of the Hills Gazette

The fact that 75% of searchers never move past the first page of results demonstrates the impact of search ranking on website, and business, performance.

DesignRush, a B2B marketplace connecting brands with agencies, identified the companies that are best at helping websites rank higher in search, drive organic traffic and generate quality leads.

Thetop SEO companies of 2020are:

1. Tillison Consulting tillison.co.uk

Tillison Consulting is a digital marketing agency that manages over 3 million in online paid advertising. They specialize in SEO, pay per click (PPC), digital marketing strategies, training and social media on a local, national and international scale to help brands improve sales and lead generation.

2. Return on Now returnonnow.com

Return On Now Internet Marketing LLC provides internet marketing consulting with the aim of increasing brands website visibility, traffic and lead flow. Their expertise is in SEO, Pay Per Click (PPC), social media advertising, web analytics, demand generation, inbound marketing and content marketing.

3. SEO Reseller seoresellerusa.com

SEO Reseller is a wholesale digital marketing service provider that services digital professionals with the goal of helping them grow a profitable business. Their team provides SEO, SEM and link-building services for results on Google and other search engines.

4. Promodo promodo.comExpertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

5. AlchemyLeads alchemyleads.comExpertise: SEO, Pay Per Click, Content Marketing and more

6. Lead Website Design leadwd.comExpertise: Digital Marketing, SEO, Content Marketing and more

7. GoWebLive! goweblive.comExpertise: SEO, Pay Per Click, Content Writing and more

8. Sites by Sara sitesbysara.comExpertise: SEO, Social Media Marketing, Website Design and more

9. 1-grid 1-grid.comExpertise: SEO, Social Media Marketing, Website Design and more

10. Movinnza movinnza.inExpertise: SEO, Digital Marketing, Web Development and more

11. BiharApps biharapps.comExpertise: SEO, Digital Marketing, Social Media Marketing and more

12. Brenton Way brentonway.comExpertise: SEO, Paid Media & Pay Per Click, Social Media Marketing and more

13. Dcloud Solutions dclouds.inExpertise: SEO, Paid Media & Pay Per Click, Content Marketing & Copywriting and more

14. Boost Shop boost-shop.ioExpertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

15. Growth360 growth-360.comExpertise: SEO, Conversion Rate Optimization, Digital Marketing and more

16. Kishanu Karmakar kishanukarmakar.comExpertise: SEO, SMO, Digital Marketing and more

17. 99 Robots 99robots.comExpertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

18. Blue Dragon Digital bluedragondigital.comExpertise: Website Design, Digital Marketing, SEO and more

19. Crawl My Line crawlmyline.comExpertise: SEO, Paid Media & Pay Per Click, Social Media Marketing and more

20. KlintMarketing klintmarketing.comExpertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more

21. Finest Content Writing finestcontentwriting.comExpertise: Digital Marketing, SEO, Social Media Marketing and more

22. Sooner Marketing Solutions soonermarketingsolutions.comExpertise: SEO, Paid Media & Pay Per Click, Social Media Marketing and more

23. Mash World mash.worldExpertise: SEO, Paid Media & Pay Per Click, Inbound Marketing and more

24. Wirefox Design Agency wirefox.co.ukExpertise: Digital Marketing, SEO, Creative Services and more

25. Tribe Global tribeglobal.netExpertise: Social Media Marketing, Advertising Services, Digital Marketing and more

26. solutiontechno solutiontechno.comExpertise: Digital Marketing, Advertising Services, SEO and more

27. SAM WEB STUDIO samwebstudio.comExpertise: Digital Marketing, Advertising Services, Website Design and more

28. TEDA teda.com.mxExpertise: SEO, Integrated Marketing, Paid Media & Pay Per Click and more

Brands can view the top SEO companies by location, size, average hourly rate and portfolio on DesignRush.

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The Best SEO Companies of 2020, According to DesignRush - Martechcube

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at http://www.IACAward.org before the deadline of January 29, 2021.

Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding, said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Past Best of Show Winners in the Social Media category include:

2020 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care2019 Wild Turkey: 101 Years, No Apologies won by Heat2018 Rip It Social Media won by TMV Group2017 Put a Price on your Precious won by These Days2016 Ask Pharma won by Atmosphere Proximity2015 Which Career Character Are You? AT&T Quiz won by AT&T - Jennifer Terry-Tharp2014 The Walking Dead Chop Shop won by INNOCEAN USA2013 Revlon Expression Experiment won by VML2012 The Source Code Mission won by The Visionaire Group2011 Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile AppsEmail message campaignWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Online applicationsIntegrated ad campaignRich media adsOnline VideoVoice Skills and ActionsOnline newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

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Best Social Media Campaigns to be Named by Web Marketing Association - PR.com