Mediaboss Marketing

Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether youre the guy who crunches the numbers, or needs to rely or manage those that do, heres a quick dive on what you need to know about the new Analytics 4.

As a starting point, a quick recap pre-update. Google Analytics, a free tracking tool from Google, provides data on your dealerships website traffic. It reports on things like which content or products are driving traffic on your site, from what website your visitors arrived, where and how they are converting or what actions they are taking on your site, as well as information like users age, gender, country, device, etc. Many vendor dashboards are based on GA4, so whether or not youre viewing it in its native form, youre likely still relying on its data to make decisions.

A key point on the previous Google UA is that tracking was accomplished by placing a block of JavaScript code on your website. And while that worked well for your website, tracking mobile devices required a different version of analytics, for example, GA for Apps, orGoogle Analytics for Firebase, which created a problem. The data from these versions looked quite different from the tracking for your website, often making it difficult to implement consistent tracking.

With the new GA 4, you can now track your website, an app, OR BOTH together. But since page views, bounce rate, or time on site are different for mobile, GA introduced a second change a new data model. To unify the collection methods, GA underwent a complete rethinking of how it works, redefining things like page views, transactions, social interactions, etc., under one concept. These are now referred to asevents.

With the new GA4, an event can be almost anything you choose; a pageview, screen view, or app view. With each event that gets triggered, youll also see extra information that describes the event more closely. These are calledevent parameters.

Also, these properties can now occur in other events. So you can query them together and compare them against each other. It also future proofs the system for the different sorts of devices that you may want to track, like the IoT (Internet of Things) devices or Point-of-sale systems.

As you can see, Google Analytics 4 is a significant update, offering new tools with an entirely new perspective on data and how it represents the digital world. In addition to providing more flexibility in what we choose to send into the system, it also allows Google to plug your data into their existing machine learning systems and provide predictive insights. There is no longer a need to ask questions; rather, GA 4 gives us insights right away with new predictive metrics already built in and available. The new GA4 is also more independent regarding the assumptions about what type of business its looking at. In a nutshell, Google Analytics 4 has moved from being less of a reporting interface where you merely view your data and instead of providing you with D-I-Y tools to build yourself. This means your GA 4 setup doesnt have to look like everyone elses. Of course, this means more advanced planning on your part so the events can be properly interpreted later.

In closing, while the current Google Universal Analytics platform will likely stick around for a while, its pretty clear that GA4 is the next step in the evolution of analytics data. So if youre ready to jump in and see what the new GA4 can do for you, there are three ways to get started (with varying degrees of commitment).

1. If youre ready to fully rely on Google Analytics 4 reporting. Set up a new site on a Google Analytics 4 property.

2. Create a parallel new GA4 property collecting data alongside your existing UA property. This will also establish a connection to migrate configuration settings from your UA property to your new GA4 property when youre ready.

3. Add Google Analytics 4 to a site that already has Analytics. Your UA property is left unchanged and continues to gather data.

Note: youll need Edit permission on your current account. Read more on setup here.

Ed Steenman is the owner of Steenman Associates that provides traditional and digital media services to automotive dealerships and dealer groups nationally. An internationally recognized writer and presenter on social media and digital strategies, Ed Steenman and his team have been on the 'bleeding edge' of the digital revolution both presenting and implementing digital strategies for a diverse group of clientele. Ed is a regular contributor to leading industry publications including Dealer Marketing Magazine and Construction Equipment Distribution Magazine, as well as a regular guest lecturer at Seattle University and a recurring judge for State DECA events. Recent engagements include keynotes and breakout sessions for Volkswagen of Mexico, the Associated Equipment Dealers Lawson Executive Summit in Chicago and others.

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Introducing Google Analytics 4: New Tracking & a New Way of Thinking - Dealer Marketing Magazine

A celebration of solidarity with the LGBTQ+ community, Pride Month (celebrated each year in June), over the years, has become a great opportunity for brands to stand up for the cause of equal rights and representation, globally.

However, the Indian brands still are very cautious and often seem to be floundering with half-baked attempts that could best be described as tokenism in most cases.

The creative industry feels that there is still a long way to go for them to champion the cause of equal representation in ads created for and with the community.

Elephant Design Co-founder & Director Ashwini Deshpande says, We have been seeing very specific, focused campaigns during pride months for a couple of years. In most cases, I dont quite feel sure about who they are targeted towards and what their purpose is. I also believe we are still exploring and discovering the proud tone of voice that will work in India. I have cringed at the caricaturing in Bollywood and I do hope we see sensible portrayals of real characters in communication. In any case, we have to do away with tokenisms that happens in June and also for Womens Day, Environment Day and Mothers Day campaigns.

It is not like that the industry has never created compelling pieces of communication representing the community, but the ones that got all the elements right are few and far between.

Some of the campaigns, not necessarily created for Pride Month, which really struck the chord have been Vicks Touch of Love (created by Publicis Singapore, 2017), Fastrack Come Out of the Closet (created by Lowe Lintas, 2013), and OKCupid Indias #AllyOfLove (created by Dentsu Webchutney, 2020).

Most recently, the Bhima Jewellers Pure As Love campaign (created by Animal, 2021), left a big impact. However, the industry at large, might still be manoeuvring in a safe field when it comes to telling stories of the community.

Dentsu Webchutney Lead D&I and AVP Strategy Freya DSouza says, Indian advertising has come a long way when it comes to narratives around the LGBT+ community. Some advertising hasnt aged well, while others have built considerable equity for the brand while staying true to the community and their current circumstance in society today.

Depicting diversity within the community as well as showcasing young Indian LGBT+ faces in advertising have helped open up conversations, especially on social media, around what used to be a sensitive/taboo or even derided issue earlier. That said, most advertising plays it safe in more ways than one, diluting what are essential topics of discussion for the community (issues around discrimination, oppression, legality, and everyday living) to cater to a more mainstream palate. The dialogue around LGBT+ issues in the country is evolving, and as brand marketers and advertisers, we get to decide if we choose to follow the conversation or lead it.

Madison BMB CEO & Chief Creative Officer Raj Nair adds that brands need to be seen as bold, fearless and progressive, just like the members of the LGBTQIA+ community if they really want to make a positive impact.

He highlights, Brands need to be seen as seriously promoting the cause if they want active support from the large community. The last thing the community wants is lip service and anything that could be seen as exploitative. Take the example of Benetton. Heres a brand that, for decades, has thrown all rule books out the window and has been 'woke' way before the word was coined. When Benetton puts out a message, its the most natural fit there possibly could be. The last thing a brand should do is jump on a bandwagon, just for the sake of it, for topicality.

When it comes to expectations for this years pride campaigns, Deshpande wants the brands to rise above tokenism and doesn't want it to be all about selling or increasing gift orders etc.

She points out, Brands need a lot more introspection before they do any Pride Month activities. Apart from one odd campaign, brands need to be clear about how they would be aligning themselves with the changing and open order of gender fluidity & sexual choices. In the absence of a clear & consistent manifesto, a campaign is pure tokenism and may do more harm than not. I want to see human stories that touch all aspects of relationships.

Similarly, DSouza wants to see representation across the gender and sexuality spectrum and perhaps, even a commitment from brands (and agencies) toward the LGBT+ community that extends beyond the campaign and Pride Month, to product, culture and more.

She says, I would love for brands that define themselves as bold, authentic, inclusive etc. in terms of brand persona and TOV to bring this to bear in advertising for the LGBT+ community, and extend the dialogue around what representation in advertising can and should be. Of course, this pertains to all brands but lets start somewhere. I do believe we can and should move beyond the depiction of same-sex couples and transwomen alone to include more of the spectrum of sexuality and gender. For example, while weve had trans representation (and I welcome more and more of it!), weve rarely seen transmen showcased in advertising. Why is that? Weve never spoken of pansexuality, bisexuality or asexuality.

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Will brands rise above tokenism and topicality this Pride Month? - Exchange4Media

This article was co-authored by Christine Michel Carter. Christine Michel Carter is a Global Marketing Expert, Best-Selling Author, and Strategy Consultant for Minority Woman Marketing, LLC. With over 13 years of experience, Christine specializes in strategic business and marketing consulting services including market analysis, organizational alignment, portfolio review, cultural accuracy, and brand and marketing review. She is also a speaker on millennial moms and black consumers. Christine holds a BS in Business Administration and Art History from Stevenson University. She is a leader in multicultural marketing strategy and has written over 100 articles views for several publications, including TIME and Forbes Women. Christine has worked with Fortune 500 clients such as Google, Walmart, and McDonalds. She has been featured in The New York Times, BBC News, NBC, ABC, Fox, The Washington Post, Business Insider, and Today.

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How to Learn Internet Marketing: 11 Steps (with Pictures)

Meet customers at a trade show, survey a home manufacturer, display their new product on site, and maintain good connections in their network while traveling. Lots of steps that the companys sales representatives were denied for a year. Landing behind a phone or screen has been trying particularly for this sales force with a profile that focuses on human contact in the body. However, SME owners and their employees have not lacked the ideas to limit the harm and maintain the connection with their customers.

Fermob plays the role of its executives

For Fermob, a manufacturer of metal garden furniture, Maison & Objet Fair is the most important time of year to address international distributors (50% of sales volume). After feeling canceled by the Marketing Department in September 2020, she spent the summer closed in a rented movie studio, to showcase the new collections in Living Sets, which were uploaded to Interactive site, Colorarium.

We wanted to develop a tool that is not a simple online catalog , Explains Aude Florimond, Marketing Director who used to welcome dozens of international clients in Al Ain within two weeks of the show. The Deputy General Manager, but also Sales Director for Europe and Head of Prescribing Markets, played the role of the actors in the drawings shot in the garden and terrace of the bar, In order to maintain human contact with these strategic people .

Within two weeks of Maison & Objet, Thirty salespeople take turns day and night, every six hours , Details of Aude Florimond, to visit the Colorarium of Australians, Americans and Asians in one-on-one meetings. They guided them in screen sharing between chairs, tables, and lamps with clicks to discover their specifications, an interview with the stylist, or a video of molding. Fermob put the same budget into operation as on the salon.

While waiting to find their customers, the focus on France has not been reintegrated into a partial joblessness of export salespeople. When they dont care about the hex distributors, they answer the phone. While Fermob, 78 million turnover Before Covid, it was a trademark of BtoB, being attacked with requests from individuals. Production has been running in three shifts since January, without accommodating the six-month lead times, which heralds an extraordinary year.

The Deputy General Manager, as well as the European Sales Director and Head of Prescription Markets, acted as actors in the drawings showing Fermobs furniture.

Cabanon is organizing its own virtual fair

To make up for the lack of trade fairs, Cabanon, headquartered in Dunkirk and the last tent factory in France, with its 17 seamstresses, organized its virtual exhibition Generation Camp from February 26 to April 25. With US company Target Web Event as the technology provider. The home page opened to an exhibition hall where visitors could attend a conference or visit a booth, Cabanones stand or one of his 10 partners.

Visitors can then visit tents and other products virtually, download catalogs, and make an appointment via email. Then we called them again to meet them via video link and study their project. Francoise Sirullus, the export manager, and her husband, explains Pierre Cerulos bought the company in 2012. To generate traffic, a contest was held with a tent to win. Questions related to each suite that required everyone to visit.

The dedicated site recorded a total of 3,500 views, a visit which somewhat disappointed the Export Manager. Its a big marketing job, because you have to find the right contacts to announce the event, and target prospects.. Cabanon reached out via social networks and ran a digital campaign over 10,000 emails. However, convinced that it is a good solution, SMEs have already decided to repeat the event at the end of May by reformulating marketing. We will add more videos and see with our provider how to attract more people , Francois Cerullus concludes.

Weather simulation in Grand Large Yachting

Outremer Yachting and Gunboat, Grand Large Yachtings boat manufacturers, had to react quickly to continue their business, threatened by Boat shows canceled And the borders close. For its foreign customers, the manufacturer has implemented Long video clips including presentations of the shipyard and tours of the sea With different simulations of weather conditions, on board each of the five models.

In one month, during the first booking, 30 hours of videos were shot. It wasnt easy, because live experience is important for clients, Matthew Roggeveen brings back Pavel, commercial director. Movies allowed us to Keep the link With our Australian, American or New Zealand customers. Part of the image capture and editing process was done internally. The video trusses are serialized in different chapters mold pumping, assembly, carpentry, fittings, then at sea, navigation, performances, wind angles, lifting sails for customized consultation. In addition to these online tours, which can be accessed by reservation through video conferencing, Outremer has also launched quarterly virtual private lounges. An opportunity to present the new model, the Outremer 55, and to answer questions. This digital format matches the expectations of our customers, some of whom live deep in Colorado or in New South Wales. , Explains Xavier Desmarist, CEO.

Even with a return to trade fairs, this new marketing method will continue. Allow Speed up time between first contacts and sales, and increase conversion rate , Concludes the director. The manufacturer, which employs 200 people at La Grande-Motte, is ending a favorable year for 2020, with sales up nearly 30%.

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Sales reps reinvent their internet, marketing, and sales businesses - theinformant.co.nz

What has been overly frustrating, states Mr. Feelgood, is that even to this day, most internet marketers have little idea aboutwhat is affiliate marketing and how does it work?

You still have so-called seasoned internet marketers who have masteredhow to earn money from email marketingpromoting fads through an army of affiliate marketers to an unsuspecting niche population of would-be entrepreneurs who desire to quit the rat race and become financially independent.

That said and despite all these challenges, theres no better and faster path to financial freedom than through affiliate marketing, muses George, but one has to do a thorough due diligence of the products theyre willing to invest in to ensure they meet, at the very least, a good sniff test.

Having been in the trenches and struggling financially from when he first moved to the United States in 2015, George finally discoveredways to make money onlinethrough internet marketing, and his life hasnt been the same since.

From jet setting across multiple continents despite the pandemic, George is a firm believer in working smart and not hard because life is meant to be lived according to your own terms and not according to how wide your cubicle is. Freedom is a by-product of true financial independence and until youve realized that, the reality you keep waking up to will always be the same! This is why I am open to helping anyone with a desire to learn about internet marketing and how they can literally quit their day job to pursue other passions, George says.

About George Feelgood

As aninternet marketing coach, George desires to create a close-knit family of successful affiliate marketers he can interact with in person, regardless of their geographical location.

Sadly, there arent many internet marketing coaches or mentors willing to help others discover the fantastic world of internet marketing at the level George has in mind, which is why hes offering a free 30 days to Freedom mentoring program. George is also putting his reputation on the line by providing direct access to himself through Skype. This level of trust within the internet marketing world is unheard of.

So, whether youre curious abouthow do you make money blogging or desire to promote other peoples products as a super affiliate, George Feelgoods mentoring program is likely to have an answer for you.

Media ContactCompany Name: High Income AcademyContact Person: George FeelgoodEmail: Send EmailPhone: 503 847-1904Country: United StatesWebsite: gfeelgood.com

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What is Affiliate Marketing and How does it work? The Question That's Keeping Every New Solopreneur Awake at Night - Digital Journal