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Violence and Nudity on OTTs, How Much is Too Much? – DU Express

The readily available smartphones, low-cost 4G data and deepening of high-bandwidth internet penetration have widened the scope of the internet economy for OTTs (Over the Tops). Every other app is launching online streaming services, with most of them creating original content. With the vernacularization of OTTs, the consumption has further increased. Moreover, in view of the pandemic and the subsequent lockdowns, the average time spent by Indians on OTTs soared by 40-60% since March 2020. They have rocked every other media platform and are gaining ground even in the remotest of areas. (Especially in tier 2 and tier 3 cities)

So how is this happening?

OTTs unquestionably have numerous advantages over traditional media. Media savvy people in India have been consuming OTT content since its early growth when it was largely English. Presently, more people are becoming content-aware. With vernacularization and perpetual rise of social media and internet marketing, the traffic has been increasing. On-the-go content enthrals people to reach out. Finding a niche is an easy thing now. Binge-watching is a popular trend among millennials and Gen-Z. OTTs were as it is doing decently however lately because of Cinemas being shut, it got a massive boost in viewership.

OTTs are Uncensored

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Central Board of Film Certification (CBFC), a statutory film-certification body in the Ministry of Information and Broadcasting is the conventional censor board for films. Broadcasting Content Complaints Council (BCCC), an independent self-regulatory body set-up by the Indian Broadcasting Foundation, in consultation with the Ministry of Information and Broadcasting monitors the content that goes on air via TV. But OTT platforms still are completely uncensored, which remains controversial. The Supreme Court was moved after Delhi High Court took to seek censorship and licensing of OTT companies earlier this year. The government does not have the right to censor internet content.

A move was taken by four players Hotstar, Voot, Jio, and SonyLiv to form a Digital Content Complaint Council (DCCC) on the suggestion of government to work out an institutional self-regulatory model similar to traditional media. But streaming platforms including Netflix, Zee5, AltBalaji, Arre, and MX Player opposed.

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No censoring encourages creative liberty and pushes for more ideas to get incorporated. Additionally, it allows writers, directors, and producers to experiment. People get to see actuality unadulterated on their screens. The language becomes more colloquial. Visuals and dialogues come closer to reality and are relatable with common parlance. But this artistic liberty with no checks and balances also gets highly misused for commercial benefits.

Violence and Nudity in Indian OTTs

In a big market-driven setup, everything that sells better is produced more. Indian content producers for some OTTs have focused predominantly on just a few genres. Many indigenous series are marked with genres of Crime, Mystery, Thriller, and Drama. Drama is a wholesome term used to encompass almost anything for euphemism which also includes erotic, fantasy, and soft porn.

To cater to the adrenaline rush for consumers, specifically the youth, video OTT content is overwhelmed with graphic scenes and adult themes. A large part of online streaming media is R-rated. Although attaining accessibility for teenagers is no big deal. Since all of this go live uncensored, raw scenes and obscenity make an easy passage. Besides some platforms like Fliz, HotShots Digital Entertainment, Ullu, etc. are dedicated to 18+ audiences. These platforms target primarily men who look for stories in porn and porn in stories. Hence they find easy soft porn content on these mediums filled with profanity.

Sacred Games was the first Indian Original on Netflix. Violence, gore, nudity was far and wide. The same was continued by Mirzapur on Amazon Prime. The scene where Bablu Pandit vomited when Guddu fired repeated shots on a mans stomach and his intestines came out were extremely raw and gruesome. Similar was when Beena Tripathi cut off her house helps penis and had to do coerced sex with his father-in-law. The very recent Paatal Lok has continued the same legacy. Hathoda Tyagi was beating the head open of his victims with a hammer, which followed gratuitous bloodshed from an open head. They even visualized on-screen the triggering rape of little Cheeni by Shaakal, a paedophile rickshaw puller, disregarding all the artistic ethics and morality. These few examples are just a drop in the bucket. Sexual violence, objectification of women, brutalization of female characters, rapes, and male gaze too occupy a major chunk of screentime on such shows. OTTs are hugely banking on violence, bloodshed, and brutality.

Image Source IndiaTribune

Violence sells, so does sex and vulgarity in the Indian OTT market serving the longings of the majority young population. With on-demand videos and individual viewing, Erotica has become the selling formula for OTTs. Bold and edgy shows like Gandi Baat, Ragini MMS Returns, Charmsukh, XXX Uncensored, Fuh Se Fantasy, Charitraheen, Mastram are just a few examples in the ocean of similar content. Stories are woven around sex that contains loose characters, unsolicited sexual fantasies, and insane graphic nudity. The liberal, progressive and seemingly western stance of creators conflicts with the traditional Indian culture, giving rise to large public discomfort. (mostly to baby boomers and Gen X)

Image Source Pinterest

With the rising connectivity and technological advancement, OTTs have a flourishing future in India. Before it gets hegemonized by sex and violence, the need is to direct it on the right path. It is high time that digital streaming platforms develop an effective self-censorship module that could keep their creative integrity sovereign along with maintaining a certain amount of decency and ethics. It is time for self-regulation and asking questions, how much is too much and is it really needed?

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Violence and Nudity on OTTs, How Much is Too Much? - DU Express

Global Internet-of-Medical-Things (IoMT) Market Paved Way for Extensive Healthcare Modernization – PMI – GlobeNewswire

Covina, CA, July 02, 2020 (GLOBE NEWSWIRE) -- The global internet-of-medical-things (IoMT) market accounted for US$ 24.4 billion in 2019 and is estimated to be US$ 285.5 billion by 2029 and is anticipated to register a CAGR of 28.0%

The report"Global Internet-of-Medical-Things (IoMT) Market, By Product Type (Smart Wearable Devices, Home-Use Medical Devices, and Point-Of-Care Kits), By Services (On-Premise Based Services and Cloud-Based Services), By Application (Real-Time Monitoring, End-to-End Connectivity, Data Assortment & Analysis, Tracking & Alerts, and Remote Medical Assistance), By End-user (Hospitals & Clinics, Research Institutes & Academics, and Homecare), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029.

Key Highlights:

Request Sample Copy of the Business Intelligence Report @https://www.prophecymarketinsights.com/market_insight/Insight/request-sample/4379

Analyst View:

Growing awareness about benefits of smart healthcare products

Real-time monitoring, reduction in medical expenditure, improved drug management, and improved patient outcomes are the various advantages benefits offered by the Internet of medical things. These factors are influencing the IoMT market growth. In addition, rise in research and development of advanced devices coupled with the improved efficiencies of smart healthcare devices and rise in awareness about them, are projected to attract high revenues in the coming years. Furthermore, growing prevalence of chronic diseases fuels the demand for smart healthcare thus, propelling the market size in the future.

Nevertheless, growing technological advancement supported by start-ups and increasing demand for point of care medical devices countries are anticipated to support the market growth over the forecast period.

Browse 60 market data tables* and 35figures* through 140 slides and in-depth TOC on Global Internet-of-Medical-Things (IoMT) Market, By Product Type (Smart Wearable Devices, Home-Use Medical Devices, and Point-Of-Care Kits), By Services (On-Premise Based Services and Cloud-Based Services), By Application (Real-Time Monitoring, End-to-End Connectivity, Data Assortment & Analysis, Tracking & Alerts, and Remote Medical Assistance), By End-user (Hospitals & Clinics, Research Institutes & Academics, and Homecare), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029

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Key Market Insights from the report:

The global internet-of-medical-things (IoMT) market accounted for US$ 24.4 billion in 2019 and is estimated to be US$ 285.5 billion by 2029 and is anticipated to register a CAGR of 28.0%. The market report has been segmented on the basis of product type, services, application, end-user, and region.

To know the upcoming trends and insights prevalent in this market, click the link below:

https://www.prophecymarketinsights.com/market_insight/Global-Internet-of-Medical-Things-IoMT-Market-4379

Competitive Landscape:

The prominent player operating in the global internet-of-medical-things (IoMT) market includes Medtronic Inc., Koninklijke Philips N.V., IBM Corporation, GE Healthcare, Qualcomm Life Inc., Cisco Systems Inc., Stanley Healthcare, Microsoft Corporation, Proteus Digital Health Inc., and Honeywell Care Solutions.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

About Prophecy Market Insights

Prophecy Market Insights is specialized market research, analytics, marketing/business strategy, and solutions that offers strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high-value opportunities in the target business area. We also help our clients to address business challenges and provide the best possible solutions to overcome them and transform their business.

Some Important Points Answered in this Market Report Are Given Below:

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Global Internet-of-Medical-Things (IoMT) Market Paved Way for Extensive Healthcare Modernization - PMI - GlobeNewswire

Save Money Tips: Why Drivers Should Get Mileage-Based Car Insurance – Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / July 1, 2020 / Compare-autoinsurance.org (https://compare-autoinsurance.org) is a top auto insurance brokerage website, providing car insurance quotes online from trustworthy agencies all over the United States. This website has released a new guide that presents the main benefits of mileage-based car insurance programs.

Mileage-based insurance is getting more and more popular. Policyholders can save money on their insurance if they allow their insurers to track their driving habits.

The reasons for preferring mileage-based insurances by both the policyholders and insurers are the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

"Mileage-based insurance can help drivers save money on car insurance. All they have to do is to install a small telematics device in their cars and drive carefully", said Russell Rabichev, Marketing Director of Internet Marketing Company.

CONTACT:

Company Name: Internet Marketing CompanyPerson for contact: Gurgu CPhone Number: (818) 359-3898Email: cgurgu@internetmarketingcompany.bizWebsite: https://compare-autoinsurance.org/

SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/595898/Save-Money-Tips-Why-Drivers-Should-Get-Mileage-Based-Car-Insurance

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Save Money Tips: Why Drivers Should Get Mileage-Based Car Insurance - Yahoo Finance

Ways the Internet of Things will drive marketing – Explica

The world is getting closer to a boom with the Internet of Things, according to Statista, by 2023 it is estimated that global spending on this technology will reach $ 1.1 trillion. With such important growth, the impact it will generate will reach various sections, including marketing. Thinking about it, in this post we highlight some ways you will modify it.

According to Marketing Insider Group, here are some of the ways the Internet of Things will make marketing smarter:

IoT in advertising

In relation to this first section with the Internet of Things, he highlights that it can make advertising become more relevant. Currently, the surface of what this technology can do in the advertising field has hardly been touched.

The challenge marketers and advertisers face is to use the ties they have available non-intrusively to people. The line you have to walk on is very thin, so you have to keep balance to get the most out of the IoT.

Devices with this technology not only imply that you will be able to know more about the people to whom the ads are taken, it can also open a line of communication so that brands get real-time feedback on their products and can offer more personal advertising messages .

IoT in branding

In the area of branding, smart packaging is an example of how brands are already using the Internet of Things to strengthen the history of their brands and connect with customers.

A firm that is already developing it is the Malibu rum brand. They developed a smart bottle using NFC technology, which allows customers to interact with the brand in stores or at home. Customers can tap the bottle with their phones or scan a QR code they contain to access promotional materials, recipes, and other things like prizes they can win.

IoT in content

Finally, regarding this last section, it is possible to say that smart devices have already begun to affect the way content is created. The SEO landscape in particular has changed dramatically in recent years.

This means that the way content creators and brands develop their materials is changing.

And it is already possible to notice that search strings are getting longer and more similar to the natural discourse of people as users increasingly use technologies such as voice assistants.

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TikTok is engaging with India over ban and already complies with local privacy and security requirements, CEO says – TechCrunch

Kevin Mayer, the chief executive of TikTok said on Wednesday that the popular short-form video app complies with all data privacy and security requirements under Indian law, two days after New Delhi banned 59 apps including Mayers citing security concerns.

Addressing TikToks 2000 employees in India on Wednesday, Mayer said ByteDance, the parent firm of the Chinese app, would do everything in our power to restore the positive experiences and opportunities that they can be proud of.

With more than 200 million of its users in India, TikTok counts Asias third-largest economy as its biggest overseas market.

New Delhi announced late Monday that it was blocking 59 apps that have been developed by Chinese firms. Among the apps that have been blocked include Tencents WeChat and Alibaba Groups UC Browser and UC News. An Alibaba Group spokesperson in India did not respond to a request for comment.

The Indian government alleged that these apps were compiling, mining and profiling users data that posed threats to national security and defence of India.

In his address today, which TikTok later published on its blog, Mayer said that his firm places the highest importance on user privacy and integrity. TikTok was working with various stakeholders in India to address their concerns, he said.

Mayers address to his employees comes a day after TikTok pulled its app from the Google Play Store and Apples App Store in India and revoked existing users in the worlds second-largest internet market from accessing its service. Visiting the TikTok app or the mobile website in India currently returns an error that states TikTok is in the process of complying with New Delhis order.

Today, it is a staple and reality for TikTok users even in remote cities, towns and villages across the country. Empowered individual creators have become the most sought-after for digital marketing campaigns. Small and medium enterprises and entrepreneurs have been able to realise their growth ambitions and dreams by reaching out to thousands of potential customers and consumers on a daily basis through the platform, said Mayer.

It remains unclear at this point when and if India would reverse its ban on TikTok and other apps. TikTok, the most popular app among the 59 apps blocked by India, has been particularly hit by New Delhis order.

Google and Apple said Tuesday that the Indian government had asked them to only pull the TikTok app from their stores and that TikTok had voluntarily delisted its app from the nation.

Other apps remain available on the Google Play Store and App Store at the time of writing. Though Indias Department of Telecommunications has since ordered Vodafone, Airtel and Reliance Jio to block access to all the banned apps on their networks with immediate effect.

TikTok has been facing backlash in India for several weeks as an anti-China sentiment gains pace in the nation. A skirmish between the two neighboring nations at a disputed Himalayan border site that left 20 Indian soldiers dead last month further escalated that tension.

In May, several users unearthed and shared numerous recent TikTok videos on Twitter that appeared to promote domestic violence, animal cruelty, racism, child abuse and objectification of women. This prompted many in India to leave a poor rating of the TikTok app in the Google Play Store to express their disgust.

Our partnership efforts with credible national and global organisations such as UN Women, United Nations Development Programme, UNICEF and CRY have raised awareness and advocated for concerted action to end gender-based, domestic violence and child marriage, Mayer said today.

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TikTok is engaging with India over ban and already complies with local privacy and security requirements, CEO says - TechCrunch