Mediaboss Marketing

LOS ANGELES, CA / ACCESSWIRE / June 18, 2020 Cheapquotesautoinsurance.com (https://cheapquotesautoinsurance.com/) announces a new blog post that explains why is important for drivers to get online car insurance quotes before dropping their coverage.

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Depending on the state's law, driving without insurance or without sufficient coverage exposes the drivers to numerous legal and financial penalties. Driving without insurance can cause bigger problems in the long term. In some cases, standard, affordable insurance carriers will refuse to insure drivers that were caught driving without insurance. Before dropping coverage, policyholders are recommended to carefully research the insurance market and see if they are not better deals from different, smaller carriers. Getting online quotes can prove really useful in these situations.

Drivers that drive without insurance are likely to get the following penalties if they get caught:

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Cheapquotesautoinsurace.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

"It is important for drivers to always carry insurance. Driving without insurance exposes the drivers to potentially large financial penalties and legal consequences.", said Russell Rabichev, Marketing Director of Internet Marketing Company.

CONTACT:

Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: cgurgu@internetmarketingcompany.bizWebsite: https://cheapquotesautoinsurance.com

SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/594385/Drivers-Should-Obtain-Car-Insurance-Quotes-Before-Dropping-Their-Coverage

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Drivers Should Obtain Car Insurance Quotes Before Dropping Their Coverage - Yahoo Finance

Co-Founder atImaginovation, overseeing the company's global creative and strategic marketing, branding, and advertising initiatives.

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The COVID-19 crisis is impacting the work and decisions of professionals in the branding and marketing sector. Due to the looming uncertainty, many marketers are finding it hard to lead initiatives, and this is especially true as customers navigate away from their traditional buying habits.

But, there are some positive sides to it. This period is offering a unique opportunity for marketers to rewrite their marketing playbooks and improve brand strategies. So, lets talk about the branding strategies businesses should consider adopting to steer through a crisis.

1. Show Empathy And Associate With Good

Many people may become vulnerable during a crisis, and the most important thing marketers must do is show empathy.Its not the right time to focus on the profits. And not a good time for hard selling at all. Organizations should rise above the commercial mindset because it wont do any good for the business.

There are many examples of how companies are rising above the economic interests and building their brands by showing empathy. For example, many banks have waived off overdraft fees and offered a moratorium on monthly installments to ease the hardships on their customers. And various companies have made their platforms and tools free for companies that are migrating to a remote working environment.

You have to rewire your brand voice around empathy and support. People remember brands for their good deeds during times of crisis. It doesnt mean you have to go extreme; just show your customers that you care, and make them feel valued through empathetic and compassionate messaging.

2. Develop Brand Messaging Based On Trends

During the COVID-19 crisis, people are spending more time on the internet for entertainment, reading the news and staying updated. Now, the more people use the internet, the more data is going to be generated.

Marketers can use this opportunity to track data, trends and online user behavior to get better insights. You can check what type of content your audience is reading or consuming the most on the internet and modify your brand messaging accordingly.

Keep an eye on the conversations happening on social media, online forums and e-commerce sites to uncover insights and opportunities.

3. Optimize Your Brands Messaging And Reach

In a period of crisis, circumstances tend to change rapidly. Therefore, it would be best for marketers to build fast-response models to quickly pivot creative and time-sensitive messages.Take, for example, Nike. The marketing team at Nike quickly launched a new campaign (subscription required): Play Inside, Play for the World. Fords latest ad, Built to Lend a Hand, is another example of how global brands are pivoting their creative messages.

Now, as circumstances change, the media platforms used by consumers also change. So, beyond creativity, its also important to consider these changes and target the most effective media platforms.For example, it might make sense to spend more ad budget on mobile game ads or YouTube ads or advertise on streaming channels because there has been a spike in digital entertainment. Similarly, in times when news consumption increases, you can target news sites to promote your brand through contextual and native ads.

Its important to be able to engage with your customers where theyre at, and sometimes that might mean developing new avenues for them to interact with you. With more people at home and connected online, developing a custom mobile app could be a unique branding opportunity for marketers to engage more customers in real time and on demand. Health and fitness businesses, for example, could create simple yet engaging content, such as a daily diet schedule, exercise videos and stress relief techniques to keep brands top of mind and encouraging online sales.

(Full disclosure: My company builds mobile apps.)

4. Dont Be Afraid To Take A Break

It might sound impractical, but remember, a global pandemic is not an opportunity for branding or marketing. A great strategy is knowing when to talk with a powerful message and when to stay silent.

In March, some major brands including KFC, Hersheys and Coors Light paused their ads that didnt fit the new reality of hand sanitization, social distancing and working from home. KFC stopped its ads that depicted people enjoying fried chicken and licking their fingers. Coors Light was planning to broadcast an ad Official Beer of Working Remotely but called off that plan. Hersheys pulled down an ad that showed too much hugging and handshakes.

Review all the creative and campaigns that youre running or planning to run. If theres the slightest chance that the creative could be misinterpreted, its better to press pause and rethink the plan before taking any next steps.

5. Plan For Staggered Recovery

When recovering from a crisis, theres a chance that things wont be the same, at least not for a while. Social distancing norms will likely continue, and it might take a year or more for life to get back to normal.

It might be sensible to invest this time in strategic planning and designing adaptable branding initiatives. By building scalable plans that are customer-centric, you can meet the needs of todays problems and struggles.

Finally, its completely OK to feel stuck and uncertain. But dont let these unsettling times paralyze your creativity. Keep adjusting your branding and marketing strategies with time. Be there for your customers. Show them your support, and win their hearts.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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Strategies To Steer Your Brand Through A Crisis - Forbes

Twenty-two policy and advocacy organizations urge college accrediting agencies to improve their financial monitoring of institutions of higher learning, protect students enrolled at colleges facing the risk of closure, and conduct additional oversight of colleges that have transitioned to online operationsall in the wake of the coronavirus crisis. The letter can be found on this link.

The coronavirus pandemic continues to create unprecedented uncertainty for higher education. In a sector where many private colleges were already under pressure, COVID-19 is causing increased financial strain on institutional budgets. Colleges have been forced to switch operations to online learning, issue large sums of money in refunds to students for housing and other fees, and now face uncertain fall enrollment. In addition to the damaging losses in revenue and unpredictable fall enrollment, public colleges face looming state budget cuts that will lead to additional challenges.

The risk of financial fallout is increasing. According to Education Dive, earlier this year, Moodys Investors Service downgraded its outlook for the higher education sector from stable to negative, pointing to more than 30 percent of public colleges and almost 30 percent of private colleges already experiencing operating deficits.According to Moodys, only about 5 percent of private colleges have at least 90 days of cash available to help them withstand the losses. Other projections in light of the pandemic estimate that college tuition revenue will decrease by 10 percent in the year ahead and the number of institutions at high risk of closure will increase by 40 percent. As COVID-19 wears on, an increasing number of colleges will be forced to shut their doors permanently.

Financial constraints may also affect institutions ability to offer quality online learning opportunities. For students enrolled at institutions that have had to suddenly switch their operations online and the colleges serving them, online education already presents additional challenges. Some students have reported limited student and faculty interaction and negative effects on the quality and rigor of their courses. Meanwhile, institutions that have made the switch report that one of the biggest challenges for many students is that online education is not their preferred way to learn. Many lack access to proper equipment or internet service, undermining their ability to engage meaningfully in virtual coursework. This raises the risk that studentsparticularly low-income studentswill see the promise of their program diminished and, ultimately, not complete their courses or decide to defer enrollment and not return. For students, the quality of education received is an important factor in completion.

Tasked with ensuring educational quality, accrediting agencies play a critical role in monitoring the colleges they oversee. The pandemic provides accrediting agencies with the opportunity and responsibility to proactively monitor institutions as the first line of defense and protect students as they navigate crisis and uncertainty. As accreditors help institutions address this crisis and provide additional flexibility that allows colleges to operate seamlessly online, they should also prepare for the inevitable outcome that many institutions will close in the months and years ahead, and they should make efforts to mitigate the harm this could have on countless students. The following three policy changes will help protect students and minimize harm.

Increase monitoring and oversight of institutional finances and enrollment. As institutions of higher learning face mounting financial uncertainty, accreditors should increase monitoring and identify those at greatest risk of closure. This includes collecting data more regularly to monitor institutional finances and enrollment, using new data to identify colleges at greatest risk of closure, conducting regular and frequent data collection on finances and enrollment for institutions at high risk of closure, and monitoring enrollment changes for lower-risk institutions. For example, accreditors could collect new indicators that include a current assessment of cash flow and an institutions expected or actual change in enrollment, which represents one of the most important indicators of an institutions financial health. For high-risk institutions, data collection on projected enrollment could occur on a biweekly basis.

Implement student safeguards for potential closures. Agencies should require teach-out plans and agreements from colleges at high risk of closure. This means putting plans in place to ensure students have high-quality transfer options to continue their studies at financially secure colleges and that include guarantees for students that they will not be charged excessive additional tuition and fees. However, teach-out plans are not adequate to ensure students have high-quality transfer options to continue their studies; for the highest-risk schools, teach-out agreements must be required at signs of significant trouble, prior to an announcement of closure. The new accreditation regulations, which go into effect in July, provide a road map that ensures that receiving institutions are of high quality, the minimum expectations for what students should expect, and that these provisions should be implemented as soon as possible. Accreditors should also give ample thought to ensuring plans and agreements include a thorough records management plan. The plan must ensure students have access to their financial and academic records in the event of a closure without facing additional charges or limits based on fees owed.

Monitor institutions use of online educational delivery. It is important that accreditors monitor which institutions have fully switched to online distance learning while their campuses are closed to ensure they are meeting regulatory requirements and to be able to determine which institutions need additional approval when the national emergency ends. As an increasing number of institutions make decisions about online operations continuing into the fall, accreditors should require minimum reporting and documentation on how institutions are ensuring quality in their online programs and how programs are meeting federal requirements to ensure regular and substantive interactions between students and their instructors. While many programs have temporarily transitioned online, programs requiring hands-on instruction should not be permitted to transition without sufficient evidence that students needs can be met with online classes, and the transition should not be continued for longer than necessary. This should include basic reporting on the description of programs affected, the initial data of change in delivery, enrollment, and periodic updates on when the school expects to return to normal operations.

Agencies should also pay attention to nearsighted marketing and recruitment strategies that could prove problematic in the long run. The last recession fueled a boom in enrollment growth across higher education as more Americans sought additional education. This enrollment growth was particularly troublesome at for-profit colleges and for online programs using aggressive recruiting and marketing practices and resulted in deception and abuse at many institutions, leaving students with high debt and low job prospects. Accreditors should avoid mistakes of the past by tracking spikes in enrollment, monitoring marketing and recruitment practices, and aggressively enforcing protections from misrepresentations and fraud in advertising. This could include audits of institutional recruiting practices, reports on any new marketing spending, audits of any new materials used for marketing and recruiting, and any new or changing agreements with online program managers to evaluate marketing and recruiting materials and outreach.

Accrediting agencies must take an active role in ensuring college students receive a quality educational experience and are protected as they navigate the impact of the coronavirus crisis, while also looking out for the well-being of institutions. It is critical that agencies conduct increased financial monitoring, particularly for institutions at high risk of closure, and put plans in place to ensure that students are not left in the lurch in the months ahead. Accreditors can also help ensure quality and stability for students by monitoring institutions switching to online education, sudden changes in enrollment, and marketing and recruitment practices. Additional oversight will help avoid the worst practices from the past so that harms are not repeated in efforts to address the current emergency.

Antoinette Flores is the director for Postsecondary Education at the Center for American Progress.

Read more:
3 Steps Needed To Protect College Students in the Wake of the Coronavirus Pandemic - Center For American Progress

In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new vehicle sales for the year. When the COVID-19 pandemic spread across the globe, this forecasted number had plunged to about 12 million, as hundreds of millions of potential shoppers stayed home and away from auto dealerships.

However, as many dealers would like to continue business through online-first platforms, they lack the necessary financial technology that allows them to facilitate online shopping and transactions when buyers arent present at the showroom. In a survey issued by Inovatec Systems, 81% of lenders said they are not currently using an online digital origination channel that leverages process automation. This technology is essential for dealers to complete online financial transactions.

This is expected to change quickly in the coming months in order to accommodate new consumer shopping preferences.

As a result of the pandemic, auto that limited their sales declines looked at their advertising and marketing strategies and realized they needed to make strategic pivots in order to preserve their bottom line.

In fact, according to data from auto dealer marketing insights company PureCars, it became clear that dealers needed to reallocate and shift dollars from search to social marketing. Data coming out of PureCars shows that dealers retaining social spend or spending up on those channels are seeing up to 30% higher sales volume than those that have cut all spend.

Whats more, the use of video for social marketing became more important as a way to connect, educate and engage with consumers during the pandemic.

Engagement levels have traditionally been higher, and videos tend to be more memorable when it comes to delivering a marketing message in front of consumers.

For automotive dealers, videos can be a highly effective way to tell a more humanized story in the COVID-19 pandemic, as well as post-pandemic, where consumers want to know how dealers are handling everything from sanitizing the showroom to how they treat their employees. This softer touch, communicated through video, could mean the difference between a few extra transactions each month.

Consider these additional stats, as discussed by the experts at PureCars:

Content may be king, but context is everything. Companies that shift their advertising messages and affix them next to the term Coronavirus may be walking a slippery slope. Some consumers get a negative feeling for brands that are viewed in advertisements near the term or associated with the term Coronavirus.

However, the right context is necessary. According to a recent series of advertising studies from Integral Ad Science (IAS), 58% of people today are actively seeking out Coronavirus news and content online. And certain industries are perceived differently in advertisements that have messages associated with the term Coronavirus. For example, the study also shows that Food & Beverage companies have a 37% risk of being viewed negatively with the term Coronavirus. However, that number drops down to 27% for automotive brands.

This means that nearly three quarters of people gain a positive perception of automotive brands that have advertising messages associated with Coronavirus. However, it is wise for auto dealers to take a compassionate and educational approach when designing their advertising content and messages that are associated with COVID-19.

Knowing the new world we live in, and understanding how COVID-19 will change the advertising and brand message strategy as a result, will help auto dealers thrive in a post-pandemic world where we get back to selling cars each and every day.

His creative approach to PR is a leading reason why John has been able to get press coverage in newspapers around the country and leading magazines like The Wall Street Journal, USA Today, Forbes, Cigar Aficionado and Good Housekeeping, among many others. He is also the author of a brand new e-book, called the PR Toolkit, which helps small businesses learn the ins and outs of PR so that they can be successful at getting their own press coverage.

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How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers? - Dealer Marketing Magazine

Covina, CA, June 15, 2020 (GLOBE NEWSWIRE) -- {DATELINECITY_DATE_GLOBENEWSWIRE_BUG}}The global online beauty and personal care products market accounted for US$ 35.32 billion in 2019 and is estimated to be US$ 238.5 billion by 2029 and is anticipated to register a CAGR of 21.3%.

The report"Global Online Beauty and Personal Care Products Market, By Product Type (Skincare, Haircare, Oral Hygiene, Bath and Shower, Color Cosmetics, Male Grooming Products, Fragrances & Deodorants, Sun Care Products, Baby and Childcare Products, and Depilatory Products) and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029.

Key Highlights:

Request Sample Copy of the Business Intelligence Report @https://www.prophecymarketinsights.com/market_insight/Insight/request-sample/4289

Analyst View:

Rapid growth in internet technology and access to smart devices

Quick and easy access to several online shopping sites through phones and PCs and the presence of popular beauty & personal care brands is boosting the target market growth globally. Secured online payments, easy navigation, customer support, user-friendly website designs, and easy return policy are some of the key factors projected to boost the global market growth.

A large number of large-scale and small-scale vendors

Prominent vendors are focusing on launching products including ingredients derived from organic and natural sources to strengthen their revenue generation. The growing scope of the espousal of m-commerce (mobile-commerce) and network marketing is anticipated to be helpful for these market players in the coming years. Furthermore, manufacturers are focusing on opening new retail outlets to expand their distribution channels, vast geographic presence, production facilities, and increase their earnings.

Browse 60 market data tables* and 35figures* through 140 slides and in-depth TOC on Global Online Beauty and Personal Care Products Market, By Product Type (Skincare, Haircare, Oral Hygiene, Bath and Shower, Color Cosmetics, Male Grooming Products, Fragrances & Deodorants, Sun Care Products, Baby and Childcare Products, and Depilatory Products) and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029

Ask for Discount on the Current Price @https://www.prophecymarketinsights.com/market_insight/Insight/request-discount/4289

Key Market Insights from the report:

The global online beauty and personal care products market accounted for US$ 35.32 billion in 2019 and is estimated to be US$ 238.5 billion by 2029 and is anticipated to register a CAGR of 21.3%. The market report has been segmented on the basis of product types and regions.

To know the upcoming trends and insights prevalent in this market, click the link below:

https://www.prophecymarketinsights.com/market_insight/Global-Online-Beauty-and-Personal-Care-Products-Market-4289

Competitive Landscape:

The prominent player operating in the global online beauty and personal care products market includes LOral, Revlon, Inc., Unilever, Procter & Gamble Company (P&G), CHANEL, SHISEIDO, AVON, Este Lauder, Johnson & Johnson, and AmorePacific Corporation.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

About Prophecy Market Insights

Prophecy Market Insights is specialized market research, analytics, marketing/business strategy, and solutions that offers strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high-value opportunities in the target business area. We also help our clients to address business challenges and provide the best possible solutions to overcome them and transform their business.

Some Important Points Answered in this Market Report Are Given Below:

Key Topics Covered

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Original post:
Global Online Beauty and Personal Care Products Market is estimated to be US$ 238.5 Billion by 2029 with a CAGR of 21.3% during the Forecast Period -...