Archive for the ‘Internet Marketing’ Category

Recognizes the value of advertising as a financial instrument – Explica

Advertising has become a financial instrument of the press, going from being an additional resource to being part of trade policy. This means that it went from being an optional resource for some brands to being an indispensable step for any company or micro-company.

What is not surprising, because with the constant technological and digital changes, more and more resources are emerging within marketing that are part of a strategy.

Among the main points to connect with customers is generating more vilos for your target audience and developing close, lasting and profitable relationships. Of course, for this you must first be clear about the strengths and weaknesses of your brands

The main thing is to be clear about the attributes required to associate the brand, in addition to a brand in relation to the life cycle and its role in the competitive position. Along with this, the definition of the offer is made, from considering the physical product, the presentation of services and the price.

The analysis of these media allows us to create value-added content, such as promoting the increase in traffic to our media and successfully integrating content with other online marketing strategies.

One option is to use the value chain as a value tool. It identifies new relevant activities in terms of strategy that generate value and cost in a specific business. These comprise five primary activities and support activities.

Distribution channels: The main thing is the product or service offered and the way it is delivered. Annex to this follows the method and tools to offer the distribution channels; (personal sales, advertising, sales promotion and advertising).

Types of intermediaries: As part of external internet marketing, we can find both online and offline media that, although handled differently, have the same objective; Get visitors to your website to become potential customers.

In the first ones, you will find all the digital work, from blogs to social networks and the website itself, while in the offlines are special events, advertising and other physical strategies.

Decisions in the channel: A way of dealing with professionals, a strategy based on content marketing, this by distributing efforts differently among the different assets and channels between the different assets and marketing channels.

It is at this time when content assets such as the use of blog, social networks, SEO, among other aspects, enter.

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Recognizes the value of advertising as a financial instrument - Explica

Mothers Recipe campaign shows emotions of tradition with pickles – ETBrandEquity.com

The objective of the campaign was to ease the process for the consumers and replicate the same taste with the same olden traditional recipes.FMCG brand, Mothers Recipe has launched a social media campaign - your traditions our pickles to revive the emotions of tradition. The campaign was launched with a purpose to strike a chord with its consumers amidst the pickle season. Whichever section of country one is from, pickle has always been an essential part of the earliest food memories attached to the home, be it dadi-maa ke recipe or chajje waali khushiyaan.

The insight underlines the process of making pickles at home is an annual task, where most of the family members are involved; from procuring quality fruits from the bazaar, to mixing the right masalas as per the traditional recipe or drying it on terrace daily.

The objective of the campaign was to ease the process for the consumers and replicate the same taste with the same olden traditional recipes.

Sanjana Desai, executive director, Mothers Recipe, Desai Foods, said We have launched the campaign your traditions our pickles. The idea spurted when we realised that our culinary traditions cannot be contained by the threat of a virus, why should we miss out on the taste of tradition this summer? With all our campaigns we have always believed in striking an emotional chord with our consumers and their treasured memories. "

Watch Now | The way forward mantras for post COVID world | Industry leaders like Piyush Pandey, Josy Paul, Ashish Bhasin and marketing heads from leading brands across sectors in the BE+ special video series

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Mothers Recipe campaign shows emotions of tradition with pickles - ETBrandEquity.com

LBMX Wins Best International Business Website Award with tbk Creative – Global Banking And Finance Review

LBMX Inc., a leading provider of technology solutions for buying groups and purchasing cooperatives, today announced that it has won the Best International Business Website award with their web design agency tbk Creative.

The award was received through the Web Marketing Associations 2020 Internet Advertising Competition. The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

LBMX is honoured to win this award. We were extremely fortunate to partner with tbk Creative who provided the guidance, creativity and tenacity to make this project a success, said Greg Dinsdale, President and CEO of LBMX Inc. This award, recognizing international business websites, underscores our strategy to continue our international development while at the same time supporting Canadian R&D through the establishment of our new development office in Sault Ste. Marie.

Over the past several months, LBMX has been working with tbk Creative a London, ON based marketing agency that produces amongst the highest quality web design and digital marketing solutions in Canada, to develop and launch a new internationally appealing LBMX corporate website.

LBMX is a global company that is committed to help independent businesses thrive, said Andrew Schiestel, Principal, tbk. Their knowledge on the cooperative buying sector is deep, and manifold, with customers spanning Australia, New Zealand, Canada and the United States and more. It was fantastic to see the new LBMX website named Best International Business Website at the 2020 IAC Awards.

LBMX believes independent businesses are crucial to local communities and the economy, and buying groups provide the best economic model for the success of independent businesses. Groups and their members need access to the same technology as their corporate competitors. Since 2001, LBMX has been committed to providing unified software and services specially designed for buying groups across the globe, to simplify and automate group operations, while driving performance.

About LBMX Inc.

LBMX is the leading provider of technology solutions for buying groups and purchasing cooperatives. For two decades, their premier solutions have transformed billing and ordering, rebate programs management, real-time analytics, B2B e-commerce and product information management across building materials, HVAC, retail and grocery, industrial distribution, food equipment, and many other industries. LBMX is a global company with headquarters in London, Ontario and presence across Canada, United States, United Kingdom, Australia and New Zealand.

About tbk Creative

At approximately 35 staff, founded in 2010, and based in London, ON., tbk is a company that helps other companies successfully compete. They do this through producing some of Canadas most effective web design, branding, digital marketing and marketing software solutions. For five consecutive years (2016-2020), tbk has been named Top Web Design Provider in London by Consumer Choice Award. tbk is also the maker of the web accessibility software, AODA Online, which has serviced over 1,000 corporate users.

Media:Puja Shah

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LBMX Wins Best International Business Website Award with tbk Creative - Global Banking And Finance Review

4 Online Businesses to start after the COVID 19 – iharare.com

Online Businesses to start after the COVID 19

Winston Churchill once said do not let a good crisis go to waste, throughout history, more billionaires are made after an economic crisis, pandemics and wars than any other time in history.

According to the International Monetary Fund, the global economy is more likely to suffer the biggest blow after the COVID 19 than any other time in history since the great depression.

According to the World Bank World, the trade will contract by 23%, throughout history events such as Economic Depressions, Pandemics and Wars have changed the trajectory of governments, economics, and Business.

The Black Death in the 1300s broke the long-ingrained feudal system and replaced it with a modern long contract, SARZ pandemic of 2002 to 2004 catalyzed the meteoric growth of small companies such as Alibaba and helped it to establish itself at the forefront of retail in Asia.

This growth was Feud by underlying anxiety around travelling and human contact, similar to what we see today with COVID 19, the financial crisis of 2008 also produced its disruptive side effects.

Air BNB and Uber shot up in the popularity across the west as the crisis forced people to share assets in the form of spare rooms and car rides to cover for the deficit.

With the COVID 19 crisis, we are already witnessing an early shift in the way people conduct business and the way consumers buy goods, Remote working is now been promoted and consumers now resort to online shopping to avoid crowded shopping malls.

Some of these changes are direct, short term responses to this crisis and will revert to regular ways once the pandemic is over and contained.

However, some of these shifts will continue in creating a long disruption that will reshape business for decades to come.

While it is more important to focus in getting out of the health risk posed by the outbreak, it is of prior importance to keep your eyes on what lies ahead after this pandemic, because this global pandemic will reshape the way we conduct business for decades to come.

Here are 5 online businesses and opportunities that are likely to succeed after the COVID19 pandemic

Digital Marketing

Millions of Companies across the globe have been hit hard by this epidemic, especially in the tourism, travel and hospitality industry, most of this companies have lost millions of dollars due to a lack of business and because of such, they have dug too deep into their reserves and are now in a serious final crisis. When the Epidemic ends and business resumes, it is quite obvious that this company would be forced to operate under strict budgets and just like any other company in a final crisis the first department to suffer huge budget cuts, is the marketing department, many organizations will now resort to more affordable marketing strategies such as digital marketing.

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app. You dont need to have a degree in marketing for you to become a Digital Marketer, it is a skill you can teach yourself online, and there are millions of YouTube tutorials that can assist you.

Online Education

Just like any other Pandemic in the history of man, the COVID 19 epidemic will soon come to an end, scientist are working tirelessly to come up with a cure and they are on the brink of a breakthrough, but the issue of social distancing and avoiding public gathering amongst millions of people across the globe is something that will not go away anytime soon or even in many decades to come, hence such a scenario will create opportunities for online education business since many will do their best to avoid public lectures, online training and businesses will boom post-COVID-19 and businesses that position in this space will benefit immensely

Online Collaboration Tools

For many years Multinational companies across the globe have been spending millions of dollars organizing conferences and meetings for their employees all over the world to be in one place for important general meetings and sometimes during product design, they have often incurred huge travel expenses hotel bills, but due to the COVID 19 crisis that imposed travel bans all over the world they were forced to resort to Remote working, this was an unlikely situation and something unforeseen, but the adoption of remote working methods with the use of online collaboration tools such as skype, google hangouts have resulted in huge final savings for many companies, therefore it is quite obvious that many companies even after the pandemic they will resort to such platforms hence creating business opportunities for software developers that design and improve online collaboration tools

Electronic Commerce

SARZpandemic of 2002 to 2004 catalyzed the meteoric growth of small companies such as Alibaba and helped it to establish itself at the forefront of retail in Asia.

This growth was Feud by underlying anxiety around travelling and human contact, similar to what we see today with COVID 19, After the Pandemic the way people shop and the way we do business will change and there will be no turning back, the world witnessed millions of people dying because of this epidemic.

The worlds population is in constant fear, and these might be the case for many years to come, around the globe many people now resort to online shopping, hence creating business opportunities for Dropshiping, online Retail stores, so if you looking for a business opportunity that is more likely to succeed after Covid19 is over, you should start researching on selling online, you do not need huge amounts of capital to start, and theyre now many platforms that will enable you to start an online store, such as Shopify. Follow the link below to see a step by step guideline on how to start a Shopify store.

https://www.shopify.co.za/blog/start-online-store

READ:How To Become A Successful Affiliate Marketer In South Africa

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4 Online Businesses to start after the COVID 19 - iharare.com

Young professionals are rethinking their financial habits because of the coronavirus crisis – The Straits Times

Instead of "Grab-bing everywhere" like he used to, freelance emcee Derrick Yip now wakes up earlier to walk to the MRT station, just one of the many saving habits he has picked up since his gigs dried up in February.

"If I walk, at least I can get the $5 voucher from the (National) Steps Challenge," the 30-year-old quips, referring to the initiative to get Singaporeans to become more physically active.

While he has managed to stay afloat, starting work as a safe distancing ambassador in late April, the past few months have made him realise one thing: "Every dollar counts."

Like Mr Yip, many young adults are rethinking their financial habits amid the coronavirus pandemic, which is also the first major economic crisis they are experiencing.

About half of the 1,000 working adults between the ages of 21 and 65 who responded to a survey by OCBC Bank last month said they suffered wage cuts, were prescribed no-pay leave or had their commission reduced.

As for emergency savings, only about a third said they had enough to last them beyond six months.

Among those in their 20s, 38 per cent said they were saving more than usual, while 30 per cent intended to increase their investments.

Both percentages were slightly lower at 28 per cent for those in their 30s.

Perhaps most strikingly, more than 60 per cent of respondents in their 20s and 30s said they have been taking up more online courses.

In comparison, only 50 per cent of those between the ages of 40 and 54, and 31 per cent of those aged above 54, said they were doing so.

Mr Loh Yong Cheng, 34, a senior client adviser at wealth advisory firm Providend, says: "Young adults (aged below or around 35), in particular, may have to be more prudent with their spending and build more financial buffer in case their parents' livelihoods are affected, as seniors tend to bear the brunt of a poor economy."

He adds: "For those in their 30s, this is also the usual phase of planning to get married or have kids, and is most likely the first time they are spending such a significant amount of money. It is paramount to have a plan and enough financial buffer for the economic uncertainty ahead."

Mr Yip, who plans to get married in June next year and pay for Housing Board flat renovations shortly after, is now saving "as much as (he) can".

He spends only about $450 a month and has cut out whatever is a "luxury", from takeaway food to store-bought coffee.

When he starts emceeing again, he intends to save about half of his income, up from the quarter he set aside previously.

"Although I had about six months of emergency funds in February, panic started to set in when all I saw on my account was a minus, minus, minus," he says. "Saving money is not just for a rainy day; it is a way of planning out my life."

Student-care teacher Saravanan Kumaran, 27, also tells The Sunday Times the circuit breaker period has helped him to cultivate stricter saving habits.

Student-care teacher Saravanan Kumaran said the circuit breaker period has helped him cultivate stricter saving habits. PHOTO: COURTESY OF SARAVANAN KUMARAN

Besides cutting down on Grab rides, he makes his own meals, instead of ordering takeaway food, which he used to do whenever his mother did not cook.

Mr Saravanan was called to work less during the circuit breaker period and lost about a month's pay, but managed to reduce his expenditure by about 40 per cent at the same time.

He says: "I am glad to see these habits carry forward after the circuit breaker as well."

Besides spending less money, young adults whose jobs took a hit are also seeking other sources of income.

For example, when Ms Wajihah Wahid, 28, finished her five-year contract as an air stewardess in April, she applied to be a nurse at Singapore General Hospital, where she had first started working in 2012.

While waiting doe a response from the hospital, she and her husband, a traffic police officer, are relying on his salary.

"We decided to buy only what we need, and not what we want, till I get a job," she says. "Most of our expenditure is on groceries, so we didn't buy new clothes even though Hari Raya just passed, and made other sacrifices like that."

Ms Wajihah Wahid (right) and her childhood friend Farah Azureen set up home bakery business Melted Batter in May. PHOTO: COURTESY OF WAJIHAH WAHID

Because she started baking more during the circuit breaker period, she and a childhood friend decided to set up Melted Batter, which sells baked goods like burnt cheesecake, cinnamon rolls and tiramisu.

"It is home-based, so there is less risk, and we buy ingredients only after we take orders, so there is no wastage," she says.

Her earnings are only 20 to 30 per cent of her previous salary, but Ms Wajihah hopes they can grow the business into "something big" eventually.

In any case, she and her husband have also committed to set aside 20 to 30 per cent of their total income in the future.

"Many of my peers thought money would always be there and that we wouldn't lose our jobs so easily, but after Covid-19, we are all talking about the importance of saving up," she says.

While their incomes have remained stable, other young adults like channel sales engineer Chong Wen Han have taken the time to reflect on their spending patterns.

During the circuit breaker period, Mr Chong says he was able to save about three times his usual amountas he realised he had a lot of "unnecessary expenditure", such as drinking and dining out.

"This got me thinking about how careless I have been with my money," says the 30-year-old, who was prompted to sign up for an investment plan. His usual commitments include his parents' expenses and car and housing loans.

He adds: "For one thing, it's better than money in the bank. Second, with a monthly commitment, I hope to continue this habit once everything is back to normal."

DBS Bank's head of financial planning literacy, Ms Lorna Tan, says the market downturn has motivated some young adults to explore investment options as they are keen to "jump on the bandwagon and pick up some bargains".

One of them is financial consultant Ho Shi Lei, who is seeing more investment opportunities.

The 24-year-old says: "Investment tools are generally undervalued now, but of course, (I need to proceed) with caution and proper planning."

It appears that the pandemic and its attendant uncertainties have sobered many young working professionals. Many have begun thinking about long-term financial planning.

Senior marketing executive Chua Yi Bei, 27, thinks her generation "is in the exploration stage of finding an effective financial habit to follow".

Ms Chua Yi Bei has bought savings plans catered for retirement.PHOTO: COURTESY OF CHUA YI BEI

They have chalked up some savings from having worked for a couple of years.

"We are exploring new ways of saving money, be it through investments or developing new habits like keeping track of our savings daily."

Claims team manager Kiki Au, 30, intends to invest more of her savings within the next year or two.

Ms Chua, meanwhile, has bought savings plans catered for retirement.

"Everyone has different habits. It's about reading up and experimenting with different kinds of financial habits. Find one that suits you the best and stick to it."

Track your expenses and budget

Knowledge is power and it is no different when it comes to your savings. Mr Laurent Bertrand, co-founder and chief executive of fintech start-up BetterTradeOff, says one must understand where one's money is going.

That means setting up a realistic budget and being disciplined in saving, including immediately setting aside 10 to 20 per cent of one's salary, and paying credit card bills in full every month.

Mr Loh Yong Cheng, senior client adviser at wealth advisory firm Providend, says: "Think about your values. From there, prioritise your spending. Know what you want your money to eventually do for you and make sure it's directed that way."

Save money for hard times

It never rains, but it pours, and in such times, one must have at least three to six months of emergency cash. Ms Lorna Tan, head of financial planning literacy at DBS Bank, says: "Develop emergency funds to last at least six months of your expenses. Your expenses should include insurance premiums and income tax - these two items are often missed out as they are annual payments."

Think long term and invest

Invest in your future - your future self will thank you for that.

To help users plan for their financial future, BetterTradeOff has created a free online platform, Up, where they can build a customised financial plan by simulating various scenarios such as buying a new home or planning a child's education.

It then projects the outcome of these decisions in relation to one's living expenses, household income and financial assets like investments.

Mr Bertrand says: "Always think long term. It often surprises people how a small amount of savings now can add up to a lot later, especially if that money is invested. Few people appreciate the compounding effect of investing on an ongoing basis. Even if it's a minimal amount, the returns are significant. This holds even more true when you're young and have time on your side."

Invest wisely

When it comes to your money, practise caution. Ms Tan says: "Do your due diligence and understand products before investing. Empower yourself with financial knowledge to make informed decisions."

She adds that timing the market can be challenging for most retail investors. "Consider adopting an approach of making regular investments in the same investment/portfolio to lower your average investment cost over time."

Shield yourself - get insurance

Finally, one needs to stay protected in a world with increasing entropy. Ms Tan says: "Review your insurance needs and ensure you have adequate insurance protection against premature death, medical conditions or disability."

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Young professionals are rethinking their financial habits because of the coronavirus crisis - The Straits Times