Archive for the ‘Internet Marketing’ Category

3 Steps Needed To Protect College Students in the Wake of the Coronavirus Pandemic – Center For American Progress

Twenty-two policy and advocacy organizations urge college accrediting agencies to improve their financial monitoring of institutions of higher learning, protect students enrolled at colleges facing the risk of closure, and conduct additional oversight of colleges that have transitioned to online operationsall in the wake of the coronavirus crisis. The letter can be found on this link.

The coronavirus pandemic continues to create unprecedented uncertainty for higher education. In a sector where many private colleges were already under pressure, COVID-19 is causing increased financial strain on institutional budgets. Colleges have been forced to switch operations to online learning, issue large sums of money in refunds to students for housing and other fees, and now face uncertain fall enrollment. In addition to the damaging losses in revenue and unpredictable fall enrollment, public colleges face looming state budget cuts that will lead to additional challenges.

The risk of financial fallout is increasing. According to Education Dive, earlier this year, Moodys Investors Service downgraded its outlook for the higher education sector from stable to negative, pointing to more than 30 percent of public colleges and almost 30 percent of private colleges already experiencing operating deficits.According to Moodys, only about 5 percent of private colleges have at least 90 days of cash available to help them withstand the losses. Other projections in light of the pandemic estimate that college tuition revenue will decrease by 10 percent in the year ahead and the number of institutions at high risk of closure will increase by 40 percent. As COVID-19 wears on, an increasing number of colleges will be forced to shut their doors permanently.

Financial constraints may also affect institutions ability to offer quality online learning opportunities. For students enrolled at institutions that have had to suddenly switch their operations online and the colleges serving them, online education already presents additional challenges. Some students have reported limited student and faculty interaction and negative effects on the quality and rigor of their courses. Meanwhile, institutions that have made the switch report that one of the biggest challenges for many students is that online education is not their preferred way to learn. Many lack access to proper equipment or internet service, undermining their ability to engage meaningfully in virtual coursework. This raises the risk that studentsparticularly low-income studentswill see the promise of their program diminished and, ultimately, not complete their courses or decide to defer enrollment and not return. For students, the quality of education received is an important factor in completion.

Tasked with ensuring educational quality, accrediting agencies play a critical role in monitoring the colleges they oversee. The pandemic provides accrediting agencies with the opportunity and responsibility to proactively monitor institutions as the first line of defense and protect students as they navigate crisis and uncertainty. As accreditors help institutions address this crisis and provide additional flexibility that allows colleges to operate seamlessly online, they should also prepare for the inevitable outcome that many institutions will close in the months and years ahead, and they should make efforts to mitigate the harm this could have on countless students. The following three policy changes will help protect students and minimize harm.

Increase monitoring and oversight of institutional finances and enrollment. As institutions of higher learning face mounting financial uncertainty, accreditors should increase monitoring and identify those at greatest risk of closure. This includes collecting data more regularly to monitor institutional finances and enrollment, using new data to identify colleges at greatest risk of closure, conducting regular and frequent data collection on finances and enrollment for institutions at high risk of closure, and monitoring enrollment changes for lower-risk institutions. For example, accreditors could collect new indicators that include a current assessment of cash flow and an institutions expected or actual change in enrollment, which represents one of the most important indicators of an institutions financial health. For high-risk institutions, data collection on projected enrollment could occur on a biweekly basis.

Implement student safeguards for potential closures. Agencies should require teach-out plans and agreements from colleges at high risk of closure. This means putting plans in place to ensure students have high-quality transfer options to continue their studies at financially secure colleges and that include guarantees for students that they will not be charged excessive additional tuition and fees. However, teach-out plans are not adequate to ensure students have high-quality transfer options to continue their studies; for the highest-risk schools, teach-out agreements must be required at signs of significant trouble, prior to an announcement of closure. The new accreditation regulations, which go into effect in July, provide a road map that ensures that receiving institutions are of high quality, the minimum expectations for what students should expect, and that these provisions should be implemented as soon as possible. Accreditors should also give ample thought to ensuring plans and agreements include a thorough records management plan. The plan must ensure students have access to their financial and academic records in the event of a closure without facing additional charges or limits based on fees owed.

Monitor institutions use of online educational delivery. It is important that accreditors monitor which institutions have fully switched to online distance learning while their campuses are closed to ensure they are meeting regulatory requirements and to be able to determine which institutions need additional approval when the national emergency ends. As an increasing number of institutions make decisions about online operations continuing into the fall, accreditors should require minimum reporting and documentation on how institutions are ensuring quality in their online programs and how programs are meeting federal requirements to ensure regular and substantive interactions between students and their instructors. While many programs have temporarily transitioned online, programs requiring hands-on instruction should not be permitted to transition without sufficient evidence that students needs can be met with online classes, and the transition should not be continued for longer than necessary. This should include basic reporting on the description of programs affected, the initial data of change in delivery, enrollment, and periodic updates on when the school expects to return to normal operations.

Agencies should also pay attention to nearsighted marketing and recruitment strategies that could prove problematic in the long run. The last recession fueled a boom in enrollment growth across higher education as more Americans sought additional education. This enrollment growth was particularly troublesome at for-profit colleges and for online programs using aggressive recruiting and marketing practices and resulted in deception and abuse at many institutions, leaving students with high debt and low job prospects. Accreditors should avoid mistakes of the past by tracking spikes in enrollment, monitoring marketing and recruitment practices, and aggressively enforcing protections from misrepresentations and fraud in advertising. This could include audits of institutional recruiting practices, reports on any new marketing spending, audits of any new materials used for marketing and recruiting, and any new or changing agreements with online program managers to evaluate marketing and recruiting materials and outreach.

Accrediting agencies must take an active role in ensuring college students receive a quality educational experience and are protected as they navigate the impact of the coronavirus crisis, while also looking out for the well-being of institutions. It is critical that agencies conduct increased financial monitoring, particularly for institutions at high risk of closure, and put plans in place to ensure that students are not left in the lurch in the months ahead. Accreditors can also help ensure quality and stability for students by monitoring institutions switching to online education, sudden changes in enrollment, and marketing and recruitment practices. Additional oversight will help avoid the worst practices from the past so that harms are not repeated in efforts to address the current emergency.

Antoinette Flores is the director for Postsecondary Education at the Center for American Progress.

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3 Steps Needed To Protect College Students in the Wake of the Coronavirus Pandemic - Center For American Progress

How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers? – Dealer Marketing Magazine

In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new vehicle sales for the year. When the COVID-19 pandemic spread across the globe, this forecasted number had plunged to about 12 million, as hundreds of millions of potential shoppers stayed home and away from auto dealerships.

However, as many dealers would like to continue business through online-first platforms, they lack the necessary financial technology that allows them to facilitate online shopping and transactions when buyers arent present at the showroom. In a survey issued by Inovatec Systems, 81% of lenders said they are not currently using an online digital origination channel that leverages process automation. This technology is essential for dealers to complete online financial transactions.

This is expected to change quickly in the coming months in order to accommodate new consumer shopping preferences.

As a result of the pandemic, auto that limited their sales declines looked at their advertising and marketing strategies and realized they needed to make strategic pivots in order to preserve their bottom line.

In fact, according to data from auto dealer marketing insights company PureCars, it became clear that dealers needed to reallocate and shift dollars from search to social marketing. Data coming out of PureCars shows that dealers retaining social spend or spending up on those channels are seeing up to 30% higher sales volume than those that have cut all spend.

Whats more, the use of video for social marketing became more important as a way to connect, educate and engage with consumers during the pandemic.

Engagement levels have traditionally been higher, and videos tend to be more memorable when it comes to delivering a marketing message in front of consumers.

For automotive dealers, videos can be a highly effective way to tell a more humanized story in the COVID-19 pandemic, as well as post-pandemic, where consumers want to know how dealers are handling everything from sanitizing the showroom to how they treat their employees. This softer touch, communicated through video, could mean the difference between a few extra transactions each month.

Consider these additional stats, as discussed by the experts at PureCars:

Content may be king, but context is everything. Companies that shift their advertising messages and affix them next to the term Coronavirus may be walking a slippery slope. Some consumers get a negative feeling for brands that are viewed in advertisements near the term or associated with the term Coronavirus.

However, the right context is necessary. According to a recent series of advertising studies from Integral Ad Science (IAS), 58% of people today are actively seeking out Coronavirus news and content online. And certain industries are perceived differently in advertisements that have messages associated with the term Coronavirus. For example, the study also shows that Food & Beverage companies have a 37% risk of being viewed negatively with the term Coronavirus. However, that number drops down to 27% for automotive brands.

This means that nearly three quarters of people gain a positive perception of automotive brands that have advertising messages associated with Coronavirus. However, it is wise for auto dealers to take a compassionate and educational approach when designing their advertising content and messages that are associated with COVID-19.

Knowing the new world we live in, and understanding how COVID-19 will change the advertising and brand message strategy as a result, will help auto dealers thrive in a post-pandemic world where we get back to selling cars each and every day.

His creative approach to PR is a leading reason why John has been able to get press coverage in newspapers around the country and leading magazines like The Wall Street Journal, USA Today, Forbes, Cigar Aficionado and Good Housekeeping, among many others. He is also the author of a brand new e-book, called the PR Toolkit, which helps small businesses learn the ins and outs of PR so that they can be successful at getting their own press coverage.

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How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers? - Dealer Marketing Magazine

Global Online Beauty and Personal Care Products Market is estimated to be US$ 238.5 Billion by 2029 with a CAGR of 21.3% during the Forecast Period -…

Covina, CA, June 15, 2020 (GLOBE NEWSWIRE) -- {DATELINECITY_DATE_GLOBENEWSWIRE_BUG}}The global online beauty and personal care products market accounted for US$ 35.32 billion in 2019 and is estimated to be US$ 238.5 billion by 2029 and is anticipated to register a CAGR of 21.3%.

The report"Global Online Beauty and Personal Care Products Market, By Product Type (Skincare, Haircare, Oral Hygiene, Bath and Shower, Color Cosmetics, Male Grooming Products, Fragrances & Deodorants, Sun Care Products, Baby and Childcare Products, and Depilatory Products) and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029.

Key Highlights:

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Analyst View:

Rapid growth in internet technology and access to smart devices

Quick and easy access to several online shopping sites through phones and PCs and the presence of popular beauty & personal care brands is boosting the target market growth globally. Secured online payments, easy navigation, customer support, user-friendly website designs, and easy return policy are some of the key factors projected to boost the global market growth.

A large number of large-scale and small-scale vendors

Prominent vendors are focusing on launching products including ingredients derived from organic and natural sources to strengthen their revenue generation. The growing scope of the espousal of m-commerce (mobile-commerce) and network marketing is anticipated to be helpful for these market players in the coming years. Furthermore, manufacturers are focusing on opening new retail outlets to expand their distribution channels, vast geographic presence, production facilities, and increase their earnings.

Browse 60 market data tables* and 35figures* through 140 slides and in-depth TOC on Global Online Beauty and Personal Care Products Market, By Product Type (Skincare, Haircare, Oral Hygiene, Bath and Shower, Color Cosmetics, Male Grooming Products, Fragrances & Deodorants, Sun Care Products, Baby and Childcare Products, and Depilatory Products) and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029

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Key Market Insights from the report:

The global online beauty and personal care products market accounted for US$ 35.32 billion in 2019 and is estimated to be US$ 238.5 billion by 2029 and is anticipated to register a CAGR of 21.3%. The market report has been segmented on the basis of product types and regions.

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Competitive Landscape:

The prominent player operating in the global online beauty and personal care products market includes LOral, Revlon, Inc., Unilever, Procter & Gamble Company (P&G), CHANEL, SHISEIDO, AVON, Este Lauder, Johnson & Johnson, and AmorePacific Corporation.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Global Online Beauty and Personal Care Products Market is estimated to be US$ 238.5 Billion by 2029 with a CAGR of 21.3% during the Forecast Period -...

Beyond The MBA: How Online Learning Is Forging A New Reality For Business Education – Forbes

Written by Jennifer Brunton.

We live in an era when old ways of doing things and legacy economic models are breaking down, and few sectors are as ripe for change as higher education.

Take the traditional Master of Business Administration program: slow, expensive and often stuck in the pastas a program created in the early 1900s can only be.

Yet prospects for a better model of business education are bright. In this age of tech-driven innovation, entrepreneurship is offering a faster, cheaper, more effective and more up-to-date way of teaching people what they need to know about doing business now.

The MBA as we know it doesnt really prepare students for todays world. Heres why.

First, while core MBA principles like data analysis, adherence to rules, maximizing value and promoting efficiency remain important, now other things are as well: identifying and creating opportunities for innovation, continuously pivoting in a fluid market and assuming substantial risks to achieve massive scale. And if MBA programs have integrated topics like artificial intelligence and big data, they havent fully embraced the needs of our moment.

Second, necessitating two or more years to earn a degree, theyre still operating at a mid-20th-century pace.

Which is perhaps why some of the most renownedand iconoclasticbusinesspeople of our day arent MBA grads. Think of the people responsible for some of the society-changing startups of our time, from hardware to software to social media and beyond. Groundbreaking companies grow under leaders who think outside the box.

Whats more, MBAs have become prohibitively expensive, just like higher-ed costs in general. An MBA can cost upward of $150,000, a fact that has helped fuel the student debt crisis: There is $1.6 trillion in student debt in the U.S. alone. Often a students employer will pick up the tab, but that fee is still value lostfunneled into the black hole of a university bureaucracy.

Its no wonder a recent Forbes article stated that applications to the majority of MBA programs are falling off.

Clearly, 21st-century studentsand companiesneed a more up-to-date business education model. One that trades stagnant 20th-century educational methods for a way of learning thats accessible and agile. One that values real-life skills over credentials.

These days, an ed tech that launched in Europe two years ago is providing that model, harnessing technology to challenge traditional business education. This innovative model has already proved to be a solution for tens of thousands of people.

In this model, the economics of the equation are reversed.

The target audience is no longer limited to a few customers able to pay a large sum of money, but rather anyone interested in growing professionally. What was an exclusive service before is now accessible to the mass market.

How is it possible to offer such an alternative at a fraction of the cost?

Here comes the second bit of innovation: The lessons are recorded and distributed using modern technology. This makes education scalable without sizable investment, as programs can be sold without incurring the primary costs of the old brick-and-mortar model: no classrooms, no buildings, no campuses and no recurring wages for lecturers.

Recording session with Uri Levine, serial entrepreneur, co-founder of a leading global navigation app and Instructor at ThePowerMBA.

And since recording can take place anywhere and at any time, this model makes it possible to incorporate global business leaders from various fields to teach the program, no matter where they happen to be.

Needless to say, this education model is lighter, faster and more efficient. Its also consistent with the disruption happening in other economic sectors. In entertainment, for example, where streaming is taking movie theaters and even traditional movie studios out of the equation. In mobility and hospitality, where the sharing economy is challenging taxi companies and hotel chains. In publishing, where social media is shuttering legacy periodicals.

Dependent solely on a smart device linked to an internet connection, this model sidesteps university gatekeepers and costs to give 21st-century students worldwide the business knowledge they need to thrive in a new millennium.

ThePowerMBA, the innovative ed tech in question, launched in Europe in 2017 and released its English-language Global program in June 2020. It puts to work the real-world experience of its collaborators, including some of todays top business and entrepreneurial minds. These savvy and charismatic figures can far outpace the academic theories and outdated case studies that define the traditional MBA curriculum.

Heres how it works in practice once you enrolla minutes-long process thats as seamless as purchasing a pair of sneakers in an e-commerce store.

The program comprises video lessons offering theory and powerful insights from world-class business leaders, via the case studies they offer. These 15-minute class sessions enhance retention, eliminate boredom and boost fun.

The course of study includes a well-structured curriculum in management, marketing, strategy, entrepreneurship, finance and accounting. But it also privileges topics crucial to doing business now. These include digital marketing, platform business models and varieties of disruptive tech, such as blockchain.

Because its unaccredited, ThePowerMBA skips the potentially years-long process of validating its syllabus, so it can frequently update its course based on global, market and other factors. Students are ensured a cutting-edge education that will allow them to hit the ground running.

In short, students get a flexible way to level up their business acumen, courtesy of the worlds first truly democratized executive education platform. And all at a tiny fraction of the cost of an MBA.

Enrollment in ThePowerMBA also comes with a giant perk: a diverse community of people of different ages, from different industries and from different places in the widest sense. ThePowerMBA is oriented toward the types of horizontal connections that contemporary experts contend will power future business and human growth alike.

Its network includes more than 35,000 studentsand is adding over 3,000 new ones each month. The program brings together its community at events in cities around the world, including Madrid, New York, Mexico City and London.

Besides increasing the demand for online education, COVID-19 has boosted the online participation of ThePowerMBA students, multiplying the number of online events the program presents. Several webinars per week draw thousands of viewers each.

In the meantime, its community is more vibrant than ever. Dozens of ThePowerMBA Ambassadors serve as references for fellow participants at the local level. Students seek each other out for help and advice: one looking for coding help for a new website; another requiring a digital marketing specialist; and so on.

The most creative responses to our changed world are stressing inclusion, interconnection and the horizontal distribution of benefits to everyone who needs them. A revolution is in process, affecting education no less than anything else. And by offering business ed thats efficient, affordable and fun, ThePowerMBA is spearheading it.

The result is that students all over the planet will have the knowledge to achieve new heights and drive positive change, whether that means jump-starting a new venture, transforming an existing project, injecting a leadership suite with fresh energy or whatever else the moment requires.

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Beyond The MBA: How Online Learning Is Forging A New Reality For Business Education - Forbes

eLearning Localization Service Market 2020 Revenue, Growth, Trends, Key Players, Opportunities Assessment, Share, Global Industry Size Analysis by…

The report on Global eLearning Localization Service Market offers thorough analysis about the key market players. The section reveals detailed information of the company covering profile, business overview, sales data as well as product specifications that enables in forecasting the business. The report on Global eLearning Localization Service Market, offers valuable deep insights for global market of Global eLearning Localization Service Market based upon the significant aspects of a market investigation. Also, it covers comprehensive analysis about the geographical division in order to gain perceptions for the regional components of business statistics. Moreover, key regions majorly highlighted in the Global eLearning Localization Service Market in report include Asia-Pacific, North America, Europe, South America as well as Middle East & Africa. Furthermore, report precisely covers several other segments of the market for instance type and application.

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Market research report on Global eLearning Localization Service Market is inclusive of all significant characteristic of the market study accomplished through SWOT and Porters Five Forces methodology. This report has been very well drafted to benefit the readers that mostly include investors and new entrants in the market. All the market has got a bunch of vendors, manufacturers and consumers outlining a specific market that also describes their strategies towards development.

Key vendors/manufacturers in the market:

The major players covered in eLearning Localization Service are:AMPLEXOR InternationalInterpro Translation SolutionsAndovarapplinguaGlobalmeDynamic LanguageMilengo GmbHWelocalize Life SciencesFruitioninWhatLanguageWordbank DenverMorningside TranslationsTopSpot Internet MarketingSaudisofStraight North

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In a nutshell, market research is an art of gathering needed data through surveys as well as deep market insights by a team of domain experts. The global market research report delivers direction along with rationale of the market through a proficient approach based upon wide-ranging investigation of Global eLearning Localization Service Market across the globe. This report on Global eLearning Localization Service Market supports its readers in improving their marketing as well as business management approaches with the aim of allocating money & time in a particular direction.

Global Market By Type:

By Type, eLearning Localization Service market has been segmented into:Cloud -BasedWeb-based

Global Market By Application:

By Application, eLearning Localization Service has been segmented into:Large EnterprisesSMEs

The Global eLearning Localization Service Market research report has been strongly observed for different end user applications and type. End user application breakdown segment in the reports enables readers to define different behaviors of consumers. In addition, an extensive research will play a very vital role towards foreseeing a products fortune. Moreover, when the research reports are product based, they are supposed to include regarding on sales channel, traders, distributors and suppliers. This information enables in efficient planning & execution of industry chain analysis along with raw materials analysis.

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eLearning Localization Service Market 2020 Revenue, Growth, Trends, Key Players, Opportunities Assessment, Share, Global Industry Size Analysis by...