Archive for the ‘Internet Marketing’ Category

The hope and hype driving online education – Livemint

Over the next three months, the company doubled subscription sales. Students now spend 90 minutes every day on the platform, up from an hour earlier. Selling has become easier for its 200-strong sales force. Instead of explaining the concept of online education to customers, all the company needs to do now is to convince them how were better than others," Lido Learning CEO Sahil Sheth said.

Another startup, Vedantu, which is the market leader for live classes within K-12 (kindergarten to XII grade), was overwhelmed by the flood of new customers in early April, triggering an acute shortage of teaching assistants. Instead of 300-400 students in every class, the companys teachers were now instructing 1,000 students. In May, 1 million students took live classes on Vedantu, up from 200,000 in normal times.

Only a small fraction of these were paid users, but monthly revenues still jumped by more than three times from January, CEO Vamsi Krishna said. What was happening in a years time in terms of growth happened in three months time," he said.

The pandemic-driven expansion in online education has been so broad that its hard to find an education startup that hasnt followed a similar trajectory. From market leaders to smaller startups, entrepreneurs are certain that this is the defining moment for the sector.

Education has always had a quasi-religious importance in India, as a degree is seen as the only means to prosperity. With schools and colleges shut, entrance exam schedules in disarray, offline classes inaccessible, parents and students are fretting about the future even more than usual, prompting them to try out online tuitions like never before.

Usually, when a new category is being created, companies have to spend hundreds of millions of dollars on advertising over 8-10 years to get customers to shift from offline to online. In the case of edtech, this is happening super-fast because of the lockdown and because all the schools have gone online," Lido Learnings Sheth said.

Entrepreneurs and investors tend to divide the online education market into two segments: K-12 and post K-12. Both segments, which in turn have many specialized verticals, were anyway growing rapidly. The pandemic has greatly accelerated this expansion. By 2022, the K-12 market will expand by six times to about $1.7 billion, while the post K-12 market will increase by about four times to $1.8 billion, according to estimates by RedSeer Consulting.

On cue, investors are lining up to pick up stakes in education startups. Byjus, Unacademy and Vedantu, three prominent education startups, are all raising large quantities of capital at soaring valuations. More than a dozen smaller startups, including Lido Learning and WhiteHat Jr, are in talks to raise anywhere between $5-50 million.

The most exciting feature of this sectoral boom is the hope that apart from rapid growth it could yield something that has eluded other sunrise sectors: profitability. If education firms avoid destroying their fat margins in the race for users, they could leapfrog their bigger and older internet peers in generating shareholder returns.

However, it is far from certain if the education startups can continue unimpeded towards realizing their promise. The flood of new capital is already prompting companies to rush into new categories, binge on marketing and hire freelybehaviour that tends to lead to value destruction. And while the pandemic has brought millions of news users online, its impossible to predict how many of them will stick over time.

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The landscape

Online education is a far more varied sector compared with other internet businesses, but the biggest categories are naturally those linked to better job prospects. Hence, within K-12, the most popular categories are math, science and English. There are firms that teach coding to children, provide doubt-solving services, and have platforms for extracurricular activities.

The post K-12 category is even more diverse although it has two large segments: higher education and test-preparation, which includes tests for engineering colleges, Union Public Service Commission (UPSC), the Common Admission Test (CAT). Separately, there are B2B startups that sell software to coaching institutes and schools to enable their digital operations.

According to data with Tracxn, more than 500 education startups have received angel or institutional funding in the past decade in the K-12 and post K-12 categories. Dozens more are expected to crop up this year. To be sure, most education startups arent trying to replace schools and colleges; they are trying to shift the offline tuition market online.

Since India has an acute shortage of qualified teachers, especially in smaller cities and towns, a majority of online customers come from tier II cities and below. For instance, non-metro cities account for more than 70% of the paying subscribers at Vedantu. In metros, standardized content and the convenience of being able to learn from homes draw users.

Though customers are spread out geographically, a majority of them are upper or middle-income families, as subscriptions tend to be pricey, ranging typically between 12,000-30,000 annually in K-12; fees are even higher in post K-12.

Now, some startups are finally trying to sell to lower-income families. (This segment) will require a completely different product, completely different pedagogy, and a very simplified UI (user interface) like WhatsApp and TikTok," said Aditya Singhal, co-founder of Instasolv, a new startup that plans to cater primarily to lower-income students in tier III cities and below. And the product will have to be delivered in vernacular languages rather than English."

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The likely winners

In the crowded field, some clear market leaders have emerged: Byjus and Vedantu in the K-12 category and Unacademy in the exam preparation market for older students. Already, there are clear signs that the three companies are seeing a sharp acceleration in growth, further pulling away from the rest of the market in K-12 and test-preparation.

In March, Byjus saw a dip in revenues, as many of the companys salespeople were unable to meet potential customers in person. But after an advertising blitz, monthly revenues jumped to 375 crore in May and will be close to 500 crore in June, more than double the pre-covid levels, chief strategy officer Anita Kishore said. From introducing courses in vernacular languages to launching more subjects, we will continue to strengthen our offerings and penetrate further into India to address learning needs of all students. Given the current demand, we plan on accelerating several launches this year," Kishore said.

Last week, Byjus, the only edtech unicorn at present, raised capital at a valuation of $10.5 billion, up from $8 billion just four months ago. If the company, which is also expanding in the US and other international markets, keeps up its momentum, it will surpass Paytm, valued at $16 billion, as Indias most valuable internet startup. Unacademy and Vedantu, valued at $500 million and $300 million, respectively, are expected to join Byjus in the unicorn club soon. All the top players are getting enormous inbound interest from investors," Vedantus Krishna said.

In addition to raising large amounts of capital, Byjus, Unacademy and Vedantu are buying up smaller edtech firms. And though the edtech market has two distinct categories, Byjus and Unacademy are trying to straddle both. New capital will not only intensify competition between the top players but also see a bunch of smaller verticals create niches.

What helps the cause of the verticals is that edtech is unlike e-commerce or transportation or food delivery where duopolies have emerged on the back of disproportionate capital, leaving very little room for others to build even mid-size businesses. That ed tech already has a proliferation of mid-size companies is proof of this. Under-the-radar companies like Great Learning, a technology learning platform that hasnt raised venture funding, can boast of annual revenues of hundreds of crore of rupees.

Students learn in different waysapart from learning categories, even learning formats vary. For instance, some startups offer live classes, some recorded, and some both. Live learning can be one teacher per student or one teacher for many students, and so on. This inherent variety in the way lessons are imparted and learnt means that one or two platforms cannot build dominant positions to the extent that their peers in other internet niches have, entrepreneurs and investors said.

There are two distinct student profiles based on the seriousness of students, according to Lido Learnings Sheth. One, from classes I-IX, where students are not dead serious about education. The other category comprises students in XI-XII and beyond, a phase in which they get increasingly serious about their careers. These two categories necessarily require different treatment.

Its just not possible" for any single firm to take up more than 15-20% of the market in edtech, unless they keep buying companies, said Akshay Chaturvedi, CEO of Leverage Edu, a higher education startup. Within a single category like K-12 or post K-12, a single student tends to use multiple platforms at the same time. The variety is too much for one company to offer everything," he said.

Karthik Reddy, managing partner at Blume Ventures, an early-stage investment firm, added that over the next two years, there could be as many as 15 mid-sized and large education platforms backed by venture capital. Beyond the next two years, its impossible to predict how the sector will evolve because itll depend on whether all these companies are able to show real profits," Reddy said.

Post-pandemic scenario

While Indias consumer internet startups have raised tens of billions of dollars over the past six years, most of them are nowhere near profitabilityapart from Byjus. In the year ended 31 March 2019, the company reported a standalone net profit of 20 crore on revenues of 1,341 crore (it still reported a net loss on a consolidated basis). The next year, Byjus revenues doubled to 2,800 crore (its latest bottom-line figure is not yet available).

That Byjus achieved profitability just four years after becoming an online platform (it had started out as an offline tuition centre) shows that edtech is potentially a profit mine. Gross margins in education range between 50-70%, many times higher than spaces like e-commerce or food delivery, where logistics operations and spending on discounts eat up cash.

Education is not a discounting play. Despite the increase in competition, theres been no need to lower price points as people are more than willing to pay for quality," Lido Learnings Sheth said. The entrepreneur profile in the sector is different too. Many founders have spent close to a decade or more in the space, establishing a collective expertise that few of their internet peers can boast of.

To be sure, edtech startups wont have it so easy forever.

Once the pandemic passes, many users may simply go back to offline coaching, preferring the in-person interactions that are thought to be crucial for holistic learning. Plus, offline coaching classes are scrambling to go digital, and a few of them are bound to find success.

Startups may also soon face competition from international firms like ByteDances TikTok as well as Reliance Jio, which has been expanding in the sector in both K-12 and post K-12, mostly through its acquisition of Embibe. Jio has also bought two other edtech startups, OnlineTyari and Funtoot, and plans to continue buying more companies in the space.

For now, investors remain confident that edtech will buck the trend of other internet booms and produce profitable companies, provided that most entrepreneurs limit their ambitions.

Big companies like Byjus and Unacademy can afford to take risks and splurge cash because they have unlimited capital, but the others will need to show more discipline," an edtech investor said, on condition of anonymity.

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The hope and hype driving online education - Livemint

Global Smart Healthcare Market is expected to create lucrative opportunities for key players due to growing technological advancements such as…

Covina, CA, June 29, 2020 (GLOBE NEWSWIRE) -- The global smart healthcare market accounted for US$ 151 billion in 2019 and is estimated to be US$ 717.9 billion by 2029 and is anticipated to register a CAGR of 17.0%

Ongoing trend observed in the global market is the rising adoption of electronic records and smart pills, owing to its benefits such as continuous health monitoring and record keeping. This trend is projected to continue over the forecast period.

The report"Global Smart Healthcare Market, By Product Type (Smart Syringes, Smart Pills, Smart RFID Cabinets, Electronic Health Care, Telemedicine, and Others), By Industrial Vertical (Health Data Storage and Exchange, Monitoring and Treatment, and Inventory Management), By End-user (Hospitals, Home Care Settings, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029.

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Rising participation from the industry players

Growing participation from the industry players is projected to boost the target market growth. For instance, in April 2020, Phillip launched a new application for the care manager acuity-based scoring tools to monitor patient conditions to detect any adverse trends or deteriorations related to COVID-19. Likewise, in March 2020, Siemens Healthineers introduced Teamplay digital health platform. It is aimed to help healthcare by offering digital transformation and eases quick access to operational and clinical solutions. Further, in April 2020, Proxxi, a Canadian firm introduced a wearable device, Halo. This device is manufactured to safeguard compliance with social distancing at a workplace during the ongoing global COVID-19 pandemic. This device would continually guide separation to ensure proper social distancing.

Supportive government programs

Supportive government programs are expected to propel the growth in the global market. For instance, in March 2020, the Quebec government in collaboration with the Canadian Medical Association (CMA) had planned to enlarge the access of telehealth services across different provinces of Canada such as Alberta, British Columbia, New Brunswick, Ontario, Manitoba, Newfoundland and, and others. Such challenges are projected to lead the forefront of digital patient-oriented healthcare services worldwide. Additionally, in March 2020, the NHS U.K. fortified first-tier medical institutions to utilize telemedicine to decrease the spread of COVID-19. Furthermore, the NHS is forecasting to implement telemedicine services by decreasing face-to-face consultation.

Browse 60 market data tables* and 35figures* through 140 slides and in-depth TOC on Global Smart Healthcare Market, By Product Type (Smart Syringes, Smart Pills, Smart RFID Cabinets, Electronic Health Care, Telemedicine, and Others), By Industrial Vertical (Health Data Storage and Exchange, Monitoring and Treatment, and Inventory Management), By End-user (Hospitals, Home Care Settings, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029

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The global smart healthcare market accounted for US$ 151 billion in 2019 and is estimated to be US$ 717.9 billion by 2029 and is anticipated to register a CAGR of 17.0%. The market report has been segmented on the basis of product type, industrial vertical, end-user, and region.

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The prominent player operating in the global smart healthcare market includes AirStrip Technologies, Inc., McKesson Corporation, Apple Inc., AT&T, Inc., Brooks Automation, Cerner Corporation, Cisco, Allscripts Healthcare Solutions, GE Healthcare, and Hurst Green Plastics, Ltd.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Global Smart Healthcare Market is expected to create lucrative opportunities for key players due to growing technological advancements such as...

Digital Identity Infrastructure & Services Market Outlook to 2025 – A $42.3 Billion Global Opportunity, Driven by Emerging Opportunities such as…

Dublin, June 30, 2020 (GLOBE NEWSWIRE) -- The "Digital Identity Infrastructure and Services Market by Asset Type, Deployment Type, Organization Type and Industry Vertical 2020-2025" report has been added to ResearchAndMarkets.com's offering.

This report assesses the digital identity management market including the concepts, key challenges, future trends and analysis of the key market players and solutions. This research evaluates the current state and future outlook of identity management solutions and services with a focus on leading technical approaches, technologies, companies, and solutions. This includes opportunities in emerging areas such as the Identity of Thing (IDoT) and IoT identity managed services. The report includes forecasts for all major areas from 2020 to 2025.

Managing identities and access control for enterprise applications remains one of the greatest challenges facing IT today. While an enterprise may be able to leverage several cloud computing services without a good identity and access management strategy, in the long run extending an organization's identity services into the cloud is a necessary prerequisite for strategic use of on-demand computing services.

Supporting today's rapidly evolving cloud ecosystem requires an honest assessment of an organization's readiness to conduct cloud-based Identity and Access Management (IAM), as well as understanding the capabilities of the organization's cloud computing providers. Today's world of identity management is largely focused on personal, directly human-related activities such as secure access to physical or digital assets. Emerging areas such as wearable technology will play a role in terms of enterprise security and access control.

In addition, the future of ICT will include many more identity-related issues and challenges that pertain to non-human activities such as those autonomous actions that occur on behalf of humans with the Internet of Things (IoT). Therefore, it is critically important to understand the state of Identity Management today so that one can better position for the future of ID Management in an IoT world. It is very important to have a foundational understanding of ID management as it will be a critically important area for the ICT network of the future including IoT, wearable technology, and more.

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Key Topics Covered

1. Executive Summary

2. Digital Identity Overview2.1 Identity Management Attributes2.1.1 Physical vs. Digital Identity2.1.2 Digital Identity Attributes2.1.3 Identity Management Systems2.1.4 Digital Identity Privacy and Security2.2 Digital Identity Market Drivers2.2.1 Communications Service Providers2.2.1.1 Subscriber Data Management2.2.1.1 Caller Identification Management2.2.1.2 Connected Device Identity Management2.2.1.3 Internet of Things Identity Management2.2.2 Enterprise Identity Management2.2.2.1 Access to and Usage of Corporate Assets2.2.2.2 Enterprise Device Identity Management

3. Digital Identity Companies3.1 Abine3.2 Ad Hoc Labs DBA Burner3.3 AdTheorent3.4 Agora Innovation3.5 AID:Tech3.6 AlertEnterprise3.7 Alitheon3.8 AlphaFox Systems Ltd.3.9 Ambisafe3.10 AMI Group3.11 Anchor ID3.12 Apply Mobile3.13 AriadNEXT3.14 ArticSoft3.15 ATOMNAUT3.16 Auth03.17 AU10TIX3.18 AUTHADA3.19 Authenteq3.20 Authentiq3.21 Authomate3.22 Authoriti3.23 Aver3.24 Averon3.25 Avoco3.26 Axuall3.27 BehavioSec3.28 Beyond Identity3.29 BidiPass3.30 BigchainDB GmbH3.31 BIID3.32 Billon3.33 Bio Recognition Systems3.34 BioCatch3.35 Biolink Technologies3.36 Blanco3.37 Blinking3.38 Blockchain Helix AG3.39 Blocknotary3.40 Blockvest3.41 Blue Biometrics3.42 BlueLine Grid3.43 Bluzelle3.44 BMC Software3.45 Bridge Protocol3.46 bridge213.47 B-Secur3.48 Bubbletone3.49 BullGuard3.50 Bynder3.51 Callsign3.52 Cambridge Blockchain3.53 CANARIE3.54 Beam Solutions3.55 Certisign Holding, Inc.3.56 Chainvine3.57 Chekk3.58 Citizen (this.citizen.is)3.59 Civic3.60 Cognito (BlockScore)3.61 COINDAQ3.62 Connective3.63 Connet3.64 Covered Security3.65 Crayonic3.66 Credits (Pythia)3.67 Credntia3.68 CrossVerify Limited3.69 Cymmetria3.70 DACC3.71 Dangerous Things3.72 Danube Tech3.73 Daon3.74 Dashbid3.75 Dashlane3.76 DataChecker3.77 Deep Instinct3.78 Digidentity3.79 Digital Identity Solutions Europe3.80 Digital Signal3.81 DocuSign3.82 Dominode3.83 Duo Security3.84 Dynamis3.85 easyID3.86 Element3.87 Elliptic3.88 Entrust Limited3.89 Erachain3.90 Etive Technologies3.91 Etronika3.92 Euronovate3.93 Evernym3.94 EVRYTHNG3.95 Excalibur3.96 EXOCHAIN3.97 Experian plc.3.98 Extreme Networks3.99 EyeEm3.100 Facebook3.101 Finhaven3.102 Finsphere3.103 First Orion3.104 FitPay3.105 ForgeRock3.106 Forter3.107 GB Group3.108 Gemalto3.109 GenieICO3.110 goSudo3.111 GovCoin Systems3.112 Haps3.113 Heliocor3.114 Hello Soda3.115 High Fidelity3.116 Hiving Technology3.117 Hiya3.118 Homeppl3.119 HooYu3.120 HouseAfrica3.121 Ekata3.122 Idology3.123 Okta3.124 Twilio3.125 I/O Digital3.126 IBM3.127 Iconloop3.128 ID.me3.129 IDEMIA3.130 Identity20203.131 IdentityMind3.132 IDNOMIC3.133 IDnow3.134 ID-Pal3.135 IDScan Biometrics3.136 Imageware Systems3.137 Impinj3.138 Imprivata3.139 InnoValor3.140 Innovate Identity3.141 Inside Secure3.142 INTELid3.143 Intesa3.144 iProov3.145 IPSO MICROELECTRONICS3.146 Isosec3.147 Jolocom3.148 Juru3.149 Juvo3.150 Kairos3.151 Keeps3.152 Keyfactor3.153 Keyp3.154 Know Your Customer3.155 Kompany3.156 Kreditech (Kredito)3.157 KYC Chain3.158 LAB Group3.159 Learning Machine3.160 LifeLock3.161 Lleida.net3.162 Logrr3.163 Loqr3.164 Hermetic Security / LynxGuard3.165 Matchupbox3.166 MessageDoc3.167 MFChain3.168 MIRACL3.169 Mooti LLC3.170 Moqom3.171 MPP Global Solutions3.172 myEGO2GO3.173 Naborly3.174 NEC3.175 Nect3.176 NETKI3.177 Nettoken Ltd.3.178 Network Utilities Systems3.179 Neustar3.180 neXenio3.181 Nexthink3.182 NextTech3.183 Notakey3.184 NquiringMinds3.185 NXT-ID3.186 OneID3.187 Onename3.188 OneVisage3.189 Onfido3.190 Ontology3.191 Passbase3.192 Passfort3.193 Payfone3.194 Peer Mountain3.195 PersonalData.io3.196 Personiq3.197 physiSECURE3.198 Ping Identity3.199 Pinn3.200 Pivot Marketing, Inc.3.201 Pixel Pin3.202 Planned Departure3.203 PokitDok3.204 Post-Quantum3.205 Procivis3.206 Project Radium3.207 PromisePay3.208 ProofofYou3.209 Prosper Marketplace3.210 Provenance3.211 Pulse3.212 Pulse iD3.213 PXL Vision AG3.214 Quovo3.215 Rain Innovation3.216 RaulWalter3.217 Red Lambda3.218 Red Tulip Systems3.219 Refinitiv3.220 Riddle & Code3.221 Rilcoin3.222 Rivetz3.223 SAASPASS3.224 Safelayer Secure Communications3.225 Samsung SDS3.226 Scanovate3.227 Scepia Internet Solutions3.228 Scry3.229 SCYTALE3.230 SecuEra Technologies3.231 Proximitum Software Ltd.3.232 SecureKey Technologies3.233 Sedicii3.234 SelfKey3.235 SettleMint3.236 ShieldPay3.237 ShoCard3.238 Signal3.239 Signicat AS3.240 Signifyd3.241 SilverPush3.242 SimPrints3.243 Smart Token Chain3.244 Smartmatic3.245 Snapswap International S.A3.246 SnowShoe3.247 Socure3.248 Solfyre3.249 SolidX Partners3.250 Soloinsight Inc.3.251 Sonavation3.252 Soramitsu3.253 SpidChain3.254 Satoworldwide3.255 SuperCom Ltd.3.256 Symphonic Software3.257 Synacts GmbH3.258 Syntizen3.259 TAP-ID3.260 Taqanu Bank3.261 Telus3.262 Tessi3.263 Thales Group3.264 The Currency Cloud3.265 The ID Co. (miiCard / DirectID)3.266 Tilkal3.267 Token3.268 Tokenaire3.269 Torus3.270 Transaction Network Services3.271 TransNexus3.272 Travel Appeal3.273 Truecaller3.274 Trulioo3.275 Trusona3.276 Trust Stamp3.277 Trustatom3.278 Trusted Renewables3.279 TrustHub3.280 Trustonic3.281 Tyfone3.282 Tykn3.283 Umanick3.284 Uniken3.285 Uniquid3.286 Uport3.287 Use Design3.288 VALID3.289 Validated ID3.290 VASCO Data Security International, Inc.3.291 Vaultmagic3.292 VChain Technology3.293 Veri5Digital3.294 Veridium3.295 Veriff3.296 Verif-y3.297 Verimuchme3.298 Verisec3.299 VeriSmart3.300 Veuphonic3.301 Viafirma3.302 Vintegris3.303 Visible Health3.304 Vitalidi3.305 Viveat3.306 VIX Verify3.307 VLEndRight3.308 VoiceVault3.309 VU Security3.310 WANDX3.311 WebID Solutions3.312 Wersec3.313 WISeKey3.314 Xceedium3.315 XignSys3.316 Yoti3.317 Youniqx Identity AG3.318 YourBlock3.319 Zighra3.320 Zopa

4. Digital Identity Infrastructure and Services 2020 to 20274.1 Global Digital Identity Infrastructure and Services 2020-20254.2 Digital Identity Infrastructure and Services by Asset Type 2020-20254.3 Digital Identity Infrastructure and Services by Security System Type 2020-20254.4 Digital Identity Infrastructure and Services by Deployment Type 2020-20254.5 Digital Identity Infrastructure and Services by Organization Type 2020-20254.6 Digital Identity Infrastructure and Services 2020-20254.6.1 Digital Identity Infrastructure and Services by Process Type 2020-20254.6.2 Digital Identity Infrastructure and Services by Multifactor Process Type 2020-20254.7 Digital Identity Infrastructure and Services by Industry Type 2020-20254.8 Digital Identity Infrastructure and Services by Region 2020-20254.9 Identity as a Service 2020-20254.9.1 Identity as a Service by Security System Type 2020-20254.9.2 Identity as a Service by Authentication Type 2020-20254.9.3 Biometric Identity as a Service by Authentication Type 2020-2025

5. Conclusions and Recommendations

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Digital Identity Infrastructure & Services Market Outlook to 2025 - A $42.3 Billion Global Opportunity, Driven by Emerging Opportunities such as...

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights, Inc. -…

SAN FRANCISCO, June 24, 2020 /PRNewswire/ -- The global internet advertising marketsize is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features have made easy for online players to target audience and convert them into potential leads. In addition, use of AI and data analysis techniques and tools have offered E-commerce companies with immense amount of concrete data to support their ad objectives. This has further resulted into extrapolation of lucrative insights for consumer journey and drive ad intent for users.

The drivers to the Internet advertising market comprise increase in competition between social media channels, internet start-ups, and mobile platforms. Digital transformation from desktop to mobile-based experience for E-commerce has propelled a huge adoption of online marketing practices. In addition, the high penetration of smartphones with advanced operating system and user interface enables novel opportunities for customized advertising experience. Lead generation techniques have gained a huge momentum owing to the rise in number of online users. User engagement and customer analytic tools have empowered Internet marketing companies with a high rate of customer experience creating a positive impact on market growth. On contrary, fraudulent advertisements, misleading marketing concepts and deceptive practices have augmented the challenges for authentic online marketing techniques in the internet market space.

Based on type, the Internet advertising market has been segmented as mobile ads, search ads, classified ads, digital video ads, and others. Mobile ads have been at the forefront of Internet advertising space owing to increase in use of smartphones. High attention span of mobile users enables ad companies to display relevant ads for users based on their search queries. Digital video ads have gained the second leading position owing to increase in demand for short films to create brand awareness.

Please click here to download the sample pdfand find more details on "Global Internet Advertising Market" Report 2028.

Based on applications, the Internet advertising market has been segmented as automotive, retail, financial services, consumer goods, telecom, and entertainment. Consumer goods dominate the application category due to awareness and daily updates in the retail segment. For instance, online grocery gained a high impetus in the past few years owing to high customer engagement via advertisement analytics. Entertainment is the second leading market due to presence of key players and enormous ad budgets. Celebrity endorsements are the major driver to boost the growth for entertainment category.

Based on region, the Internet advertising Industry has been segmented as North America, South America, Europe, Asia Pacific, Middle-East, and Africa. Asia Pacific market dominates the global scenario owing to high number of online users and presence of online startups. The regional markets have started adopting novel techniques for digital production and have resulted in creating organic growth for customer base via online advertisements. North America is one of the leading markets owing to rise in online spending and creation of unique content.

Some of the key players in Internet advertising market are Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu, Amazon, eBay, Soho, Pandora, and LinkedIn. The key players are adopting novel growth strategies such as strategic partnerships, significant spending on digital video production, and creativity for user engagement and experience. In addition, the key players are also focusing on search queries by users and their time spent with search engines.

This report provides detailed historical analysis of global market for Internet Advertising from 2013-2018, and provides extensive market forecasts from 2019-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Internet Advertising market.

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Massive Demand of ELearning Localization Service Market in forecast 2020-2027 with top key players like Dynamic Language, Andovar, Fruition,…

ELearning Localization Service Market research report explores the current outlook in global and key regions from the perspective of players, countries, product types and end industries. This report analyzes top players in the global market, and divides the Global ELearning Localization Service Market into several parameters.

Localization is the process of translating eLearning or any other content into a different language and adapting it for a specific region. The Global ELearning Localization Service Market is expected to grow tremendously by forecast period. This report represents a complete study of the ELearning Localization Service Market, market drivers, demanding circumstances, major upgrades.

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Top Key Players Included in This Report:AMPLEXOR International, applingua, Dynamic Language, Andovar, Fruition, Welocalize Life Sciences, Globalme, Interpro Translation Solutions, inWhatLanguage, Milengo GmbH, Morningside Translations, Saudisof, Straight North, TopSpot Internet Marketing, Wordbank Denver, etc.

Reasons for buying this report:1. It offers an analysis of changing competitive scenario.2. For making informed decisions in the businesses, it offers analytical data with strategic planning methodologies.3. It offers seven-year assessment of Global ELearning Localization Service Market.4. It helps in understanding the major key product segments.5. Researchers throw light on the dynamics of the market such as drivers, restraints, trends, and opportunities.6. It offers regional analysis of Global ELearning Localization Service Market along with business profiles of several stakeholders.7. It offers massive data about trending factors that will influence the progress of the Global ELearning Localization Service Market.

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This research report briefs:1. It covers the forecast and analysis of the Global ELearning Localization Service Market.2. Detailed information about the market opportunities has been included.3. The revenue generated by the target key players.4. The existing scenario of the market.

North America, Latin America, Asia-Pacific, Africa, and Europe have been considered for the studies on the basis of several terminologies.

The competitive landscape of the Global ELearning Localization Service Market is described in terms of the players and their statistics. For each key player, the report reveals production rates, costing, overall pricing, revenue generation, and market share within the Global ELearning Localization Service Market.

A thorough study of the competitive landscape of the Global ELearning Localization Service Market has been given, presenting insights into the company profiles, financial status, recent developments, mergers and acquisitions, and the SWOT analysis. This research report will give a clear idea to readers about the overall Global ELearning Localization Service Market scenario to further decide on this market project.

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Table of Contents:Chapter 1 Global ELearning Localization Service Market OverviewChapter 2 Economic Impact on IndustryChapter 3 Market Competition by ManufacturersChapter 4 Production, Revenue (Value) by RegionChapter 5 Supply (Production), Consumption, Export, Import by RegionsChapter 6 Production, Revenue (Value), Price Trend by TypeChapter 7 Market Analysis by ApplicationChapter 8 Manufacturing Cost AnalysisChapter 9 Industrial Chain, Sourcing Strategy and Downstream BuyersChapter 10 Marketing Strategy Analysis, Distributors/TradersChapter 11 Market Effect Factors AnalysisChapter 12 Global ELearning Localization Service Market Forecast

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Massive Demand of ELearning Localization Service Market in forecast 2020-2027 with top key players like Dynamic Language, Andovar, Fruition,...