Archive for the ‘Internet Marketing’ Category

TikTok, the internets shiny new toy – Marketing Land

I have a dog; other than my girlfriend, my dog is the love of my life. Problem is, my dog gets distracted super easy. Throw something shiny or squeaky down the hall and my dog is lost for hours.

Marketers and e-commerce pros can be like distracted dogs. Every year or two the shiny new toy comes out and everyone gets distracted. People forget about ROI, forget about real value, forget about what works and all of a sudden, some magical new platform will cure their problem.

TikTok is the internets new shiny toy, offering all kinds of new optionsthat we kind of already have. Granted, kids are using TikTok because kids love dynamic video, but problems abound, especially when it comes to monetizing TikTok in any sort of substantial way.

I preach value, day and night, value, value, value. Facebook is a much more sophisticated tool, and while it has serious issues of its own, we can gauge what does and does not work. Native ads are on the rise because of targeting and cost. These might not sound as sexy as some random media buyer claiming s/he can create a star-spangled TikTok campaign for $40,000 thatll wow 16-22-year-olds, but when the retailer looks at results, itll be severely disappointed.

Ignore the shiny new toy and remember what matters. No one in the 12th century could fathom indoor plumbing let alone the internet, but basic business principles still apply. Buy for a dollar, sell for two. However, you promote, make sure it makes cents and dollars. Snapchat is practically a forgotten relic, but it has broad appeal, followers and a measurable algorithm. Lets not crown TikTok just yet.

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TikTok, the internets shiny new toy - Marketing Land

Cash in on unused iron and ill-fitting farmland – Successful Farming

When the balance sheet begins to look bleak, selling excess farm equipment or parting with outlying tracts of farmland are two good ways to right the ship.

Make no mistake, bankers are looking closely at balance sheets during loan renewal season, says Brett Esau, financial officer at Farm Credit Services of America in Beatrice, Nebraska.

Every piece of iron on the farm should be pulling its weight, he adds. Are farmers using every piece of equipment thats wrapped up in an operation? Because a noncurrent asset, turned into cash, makes the balance sheet look better, Esau says.

At the 2019 Commodity Classic trade show, Mark Stock, cofounder and owner of Big Iron Auction, asked farmers how many pieces of equipment they had on their farm that they hadnt used in the last two years. The majority said half a dozen. One man said at least 50 pieces, Stock says. Now, thats a pretty high number.

There is a cost associated with storing that piece of equipment or maintaining tires, hydraulic hoses, or other parts.

Selling that unused iron could free up funds to be used to pay down debt, buy newer stuff, or even take the family on a vacation, Stock says.

The worth of your used farm equipment may surprise you, says Luke Sullivan, a manager at Sullivan Auctioneers of Hamilton, Illinois. Weve seen surprisingly strong prices for used farm equipment in 2019.

Sullivan says high prices of new equipment have more farmers seeking good used machinery, and it doesnt have to be newer equipment. You may not think experienced tillage equipment, high-mileage trucks, or older tractors have much value, but they do, Sullivan says.

Theres still a market there. It may be a different group of buyers, but they are out there and looking for that type of equipment, he says.

If you decide to liquidate excess equipment, here are some steps to help ensure you get top dollar.

Let the internet help you. If you have just one item or several, internet marketing is your friend. Even if you put something up for sale on a local consignment auction, make sure it has internet bidding capability. Or, use an auction company that deals exclusively with internet auctions.

Make sure its clean and field-ready. A thorough cleaning and making obvious repairs will go a long way to maximizing the items value. Pretend youre getting ready to use it yourself, Sullivan says.

Be available. If youre selling at a live consignment auction, be on-site to answer questions. If you sell in an online-only platform, make sure prospective buyers can ask questions about the item.

Leave the paint alone. Sullivan advises to never paint an item before selling it. In many cases, it looks as if the seller is hiding something. Painting equipment often does more harm than good, he says.

Theres a buyer for everything, Sullivan adds.

Internet bidding has opened the market to a lot of different buyers, he says.

Selling a piece of farmland is a last resort for most farmers. However, if there is an odd piece of land that may be too far away to easily access or is a lower quality tract, parting ways may be the best way to generate cash even if it hurts.

Also, now is the right time to pull the trigger, says Steve Bruere, principal at Peoples Company, a real estate firm based in Clive, Iowa. He says many farmers got caught up in the land-buying frenzy of the early 2010s, when competition at farmland auctions was fierce.

They may have bought land not in their farming area or it wasnt perfect, because they didnt want to miss the upswing, Bruere says.

Although its a good theory to sell that piece of land, its a hard thing to do.

When you pull out of the bankers parking lot, it sounds good, Bruere says. But its harder to do than you think.

Yet, think long term, Esau suggests. Getting out of debt now could put you in a better financial position down the road to update equipment or to acquire land. The hard part is, farmers who sell equipment or land think they have failed. But if they sell it and clean up their balance sheet, it improves their operation, he adds.

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Cash in on unused iron and ill-fitting farmland - Successful Farming

Why location-based marketing outperforms industry averages – The Next Web

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full Rebrand program here.

Geofencing also called location-based marketing is a type of mobile ad targeting that involves a two-step process as follows:

Geofencing goes beyond standard geographic targeting by homing in on very specific locations down to streets or even buildings like malls or restaurants and serving ads to consumers who enter those fenced in areas.

The ads themselves only show when someone crosses the virtual fence. They manifest in a variety of ways, including alerts on smartphones or internet-enabled devices, ads on digital billboards, and app notifications.

Keep in mind that geofencing relies on app notifications and GPS information, both criteria that consumers must opt into before they can receive the ads.

Acreativeexample of a successful geofencing campaign was Burger KingsWhopper Detour, a campaign that resulted in millions of downloads of the Burger King app and over a half a million coupon redemptions from the promo.

In a move that can be construed as either brilliant or evil (or a bit of both), Burger King targeted consumers who were either inside a McDonalds restaurant or within 600 feet of one.

Read: [Why your startup should market content, instead of your product]

When a consumer entered one of the geofencing locations, the Burger King app pushed a coupon notification that enabled the user to get a Whopper at Burger King for just a penny.

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Why location-based marketing outperforms industry averages - The Next Web

Best Websites of 2020 to be Recognized by Web Marketing Association – PR.com

The 24th annual international WebAward competition will recognize the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites.

Excellence deserves recognition and the WebAwards look into all aspects of website development, Its not just a beauty contest for Websites, said William Rice, president of the Web Marketing Association. Our expert judges evaluate the entire interactive experience and reward those sites that are best in their industry. The goal of the WebAwards is to both recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today and also provide valuable feedback to entrants on how their sites stack up against their peers and their industrys standards of excellence.

Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

This years top awards will include:

A Best of Industry WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

The competitions highest honor, the 2020 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last years Best of Show winner was presented to UP Hotel Internet Marketing for winning the 2019 Best of Show WebAward for their excellent work on Qbic which also won Best Hotel and Lodging Website.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. WSI was named Top Agency at the 2019 WebAward Competition, taking home 15 WebAwards last year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.

The WebAward Top Agency award recognizes consistency of effort and is given to the interactive agency that wins the most WebAwards in a given year. All locations and offices of a specific agency will be consolidated for the purpose of determining the winner of this award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 10 points, Best of Industry 5 points and each Outstanding award 3 points and a Standard of Excellence 1 point. The agency with the most points will be awarded the Top Agency Award for 2020.

Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2018, there were 13 agencies recognized with this prestigious award.

Interactive and advertising agencies that win a 2020 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.

Judging for the 2020 WebAwards will take place in June through August and winners will be announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites including members of the media, interactive creative directors, site designers, content providers and webmasters with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, IBM, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, Microsoft, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.

Check out the Web Marketing Association Facebook Page and be sure to like Web Marketing Association as they will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.

The 2020 WebAwards are sponsored by the following leading organizations: iContact, PR.com, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

To enter the 24th annual WebAward Competition for Website Development, please visit their website and create a nominator account.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

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Best Websites of 2020 to be Recognized by Web Marketing Association - PR.com

Rising Need For Advanced Technologies To Drive The Global Internet Of Things (IoT) Analytics Market Growth – The Tricks Trend

The escalated need for cost-effectiveness and sophisticated technologies is projected to drive the employment of the Internet of Things (IoT) Analytics, thus propelling market growth. IoT analytics enables users to obtain just-in-time data. The generation of helpful information has become easy on account of high-tech sensor integration. Enterprises can use these data to make enhanced real-time decisions. It is possible to use the Internet of Things (IoT) Analytics in a range of applications, for example, building automation, security management, and infrastructure management. Further, it also assists in studying of enormous volumes of data produced by IoT.

The rising count of connected devices is among the key reasons contributing to the expansion of the Internet of Things (IoT) Analytics market. To cite, as per the mobility report of Ericcson, there would be around 1.5 billion IoT devices having cellular connections by 2022. The amount of IoT data is mounting continually as a result of the advent of smartwatches, smart glasses, smart cities, and smart infrastructure. Analytics of things assist in assessing such data. Swiftly altering technologies & social media, Internet, and mobile utility are propelling the utilization of analytics of things. Further, the dropping prices of sensors and decreased processing power are a few of the major trends fueling market expansion.

Get Sample PDF of this Research Report for more Insights https://www.zionmarketresearch.com/sample/internet-of-things-iot-analytics-market

In addition, the rising highlight on time & cost management, growing infiltration of automation within businesses, the elevated requirement for real-time data, rising competitive contention, and introduction of advanced technologies are factors expected to drive the market growth during the forecast period. The industrial sector has begun implementing IoT analytics to make their factories more efficient that are gradually being automated more by robots. These bots that are mostly set-up together enable producers to utilize the information to make better decisions.

Several advantages like advanced processing and real-time insights are offered by IoT analytics. The solutions assist users to obtain a better comprehension of a product, reduce time to receive comprehensive insights, and make enhanced marketing & operational decisions. The key issues confronted by market players are handling enormous volumes of IoT data. Nevertheless, worries associated with processing and ownership of data are projected to hamper the market growth.

To cite, In May 2019, the global leader in analytics, SAS, and the global leader in insurance IoT, Octo Telematics, had announced of entering into a global partnership deal to allow casualty and property insurance carriers to obtain better business understanding with the assistance of IoT. Octo Telematics offers an IoT platform purpose-developed for insurance that allows insurers to understand price risk better, engage consumers, and handle claims. Insurers will be capable of assessing their complete set of the crash and driving data together with their traditional data in the platform of Octo directly utilizing SAS tools.

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Rising Need For Advanced Technologies To Drive The Global Internet Of Things (IoT) Analytics Market Growth - The Tricks Trend