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The most innovative digital marketing trends not only prepare you for the changes within your specific market but help you to establish a broad marketing strategy intended to increase visibility and maximise revenue.

To anyone looking for unmatched platform to have their businesses known, attract new customers while boosting sales levels in the future, it is prudent to be alert all round to stay up to date on matters related to digital marketing. This is a major step forward to staying ahead of the marketing competition.

To maintain an all-time flow of your business, marketing is always a major pillar. Any businessman that never invests in marketing is a literal investor in the downfall of the same. Digital marketing is considered the latest and the most effective mode with the biggest audience. As a marketer, your interest is highly motivated by the number of people you are able to reach within the shortest time possible.

Some of the major pointers that any businessman willing to remain relevant has to observe are highlighted here:

1) Micro-moment marketing

Micro-moment marketing is an effective strategy in digital marketing. It is always convenient and not affected by seasons since the audience is always at its highest. Its convenience works for both the buyer and the seller. This makes available the answer a certain buyer is probably looking for. It is a major tool that brings awareness to the buyers as long as your marketing strategies have most customer expectations considered. One major observation about it is that, a buyers decision is highly influenced by what is captured in the advertisement.

With many people slowly but surely creating intimacy with their smartphones and other related devices, micromarketing is an all-in-one marketing platform like Adrack that plays a major role in driving brand responsiveness objectives. To fully understand the ripeness of time, a marketer should stay updated on the customers online discussions on a certain product or brand.

2) Innovative Content

Innovativeness is directly related to uniqueness in presentation. The way you present information about your brand will highly influence the buyers decision. This goes hand in hand with creativity. A uniquely presented idea attracts more audience and in return makes you stay ahead of your competitors.

When it comes to innovative content, a number of strategies may be used. This may include the use of images. Anyone browsing through the internet will certainly make a stopover wherever an image pops up. This is especially so if it has anything to do with a certain celebrity. Another strategy is the use of infographics. Reading through a long phrase to get details about a brand could be boring. As an augmented reality technology, Use of icons, images as well as charts makes it easy and enjoyable to read through the details. Use of infographics provides the reader with easy-to-digest information hence increasing the rate of reader to buyer conversion.

3) Artificial Intelligence and Machine Learning

With the topical use of artificial intelligence and machine learning in digital marketing, it is prudent for the current digital marketers to learn the best tricks in which they can apply the technology in their strategies. Artificial Intelligence and machine learning complement each other so well even though they are separate. Artificial intelligence concentrates on harnessing the mind set while machine learning concentrates on enabling the people to solve specific problems efficiently.

A major benefit of machine learning technology is that people can easily translate twisted knowledge in given consumer data to iron out marketing strategies.

4) Augmented Reality

This is a modern mode of digital marketing where the marketer makes use of videos, text and images to pass information about a brand or a product. Through the use of smartphones and other related gadgets, the buyer will be able to view the relayed information at any given time.

With 3D technology, augmented reality is a perfect tool when it comes to digital marketing. It is targeted to capture a larger audience due to the fact that it is entertaining to the viewer. To use the augmented reality effectively, the user needs to scan a special trigger with the help of an application. With the help of the devices camera, the user is able to view images and videos from different angles in respect to how they move their devices.

As an added advantage, augmented reality technology gives you a platform to communicate with customers as they explore your product. With the digital packaging theme in place, the user is continuously entertained as they view information about specific products.

5) Big data

Just as the name suggests, Big data describes data in large volumes whether in structured or none structured form. The size of data is not an important aspect in any digital marketing setup. What really matters is how the involved organizations handle the volume of data they have. Data presented using big data digital marketing strategy comes in various formats ranging from structured to unstructured. Structured formats involve numerical data while unstructured data includes emails, videos among others.

Looking at the advent and uptake of digital marketing, it is clear that you can easily create awareness of your products to the customers on a direct media platform. It is also in order to say that digital marketing is a timeless platform in the sense that information is available all the time for the customers to view. This gives a major boost to the products awareness efforts.

See original here:
5 Innovations that Will Transform your Digital Marketing Strategy - TechBullion

AdGlobal360, a 10-year young MarTech Company headquartered in Gurgaon, is a proud recipient of the Deloitte Technology Fast 50 INDIA 2019 Award. Ranked 11th on this prestigious list, AdGlobal360 is one of the fastest-growing companies in the country that utilizes new-age technologies to deliver cutting-edge marketing solutions across business verticals like Auto, FMCG, BFSI, Education, and Travel, among others.

The Deloitte Technology Fast 50 India program, which was launched in 2005, is conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), and is part of a truly integrated Asia Pacific program recognizing the Indias fastest-growing and most dynamic technology businesses (public and private) and includes all areas of technology - from internet to biotechnology, from medical and scientific to computers/hardware. The program recognizes the fastest-growing technology companies in India based on their percentage revenue growth over the past three financial years.

See more information about Deloitte Technology Fast 50 INDIA 2019

AdGlobal360 was established in 2009 as a Digital Agency, doing Performance Marketing on Google and building websites with a team of 30 people and a single office in India. Within 5 years, by 2014, the company had established itself as a provider of top-notch marketing solutions through a team of 200+ digital marketers.

The next phase of growth came in 2016, and a pivot to Mar-Tech with investments in capacity building on Data Sciences and Strategic Alliances with world-class Product Companies.

Today, AdGlobal360 has a solution-centric approach and capabilities to deliver advanced Marketing Automation along with Integrating Marketing Stack and other core Enterprise Applications like ERP, CRM, and more.

The companys steadfast focus is to help clients make sense of how their target audience makes choices, thus enabling them to connect with their customers and make better, informed decisions.

AdGlobal360 has seen sustained growth since its inception and owing to its progressive approach, it has been named the #1 MarTech Company in India as per the Deloitte study.

In the course of a decade, AdGlobal360 has been able to scale up thanks to the service capabilities it has incubated and the Technology-centric approach it follows to deliver products and services.

At the center of this evolution lies a belief in Kaizen a Japanese Philosophy which teaches continuous incremental improvements towards Perfection.

To know more about AdGlobal360 and the Marketing and Technology solutions that it has on offer, visit the official website here - https://www.adglobal360.com/

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AdGlobal360 wins Award for being the 11th Fastest Growing Technology Company by Deloitte in India, #1 in... - Firstpost

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Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.

But whatisinternet marketing, really?

Also called online marketing, internet marketing isthe process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with content marketing.

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and indirect integrationwith the patterns and habits of todays generation.

We dont like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Heres a great illustration of that from Voltier Digital:

Heres the evolutional pathway behind the modernized form of marketing that is most successful today.

Sellingno longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

Its interruptive, obstructive, and intrusive.

It shouts, Hey, look at me! while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because youre bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for honest-to-goodness coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they dont want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percentin 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they arent the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, theyll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales naturally.

All of the above happens with a focus on giving value to the user.

Help users offer them value and theyll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Now that you know what internet marketing is, you still may be wondering why theres so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

And theres more.

From my own content marketing endeavors, I have seen my small business take off.

With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.

Bottom line: This stuff works.

Reading about great content marketing is not enough to truly understand how it works. Instead, you have to see it in action to grasp its fundamental value.

Because when content isreally good, it can do amazing things.

Here are some top examples of content types from brands who knocked content creation out of the park.

One of the most common content types is blog posts and articles.

A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.

Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales.

For a great example of blogging content, look to Content Marketing Institute. They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire.

The result?

Devoted fans, followers, and customers for their events, training, and consulting.

Infographics are fun, visual ways to present valuable information.

They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.

Heres a fantastic example of an infographic about baking bread from RJ Zaworski:

And heres another highly-shared infographic from Curata about the anatomy of a content marketer:

Another popular and effective form of content is a case study.

In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.

Usually, this translates into something you accomplished for a client.

Heres a great example of a case study by Fractl:

In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the whys of the project, and the results (presented in measurable stats).

This type of content is an awesome trust-builder for obvious reasons.

For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you.

Podcasts are huge.

Theyre similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.

If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience.

For an example, check out Search Engine Journals Search Engine Nerds, aboutSEO, paid search, social media, and content marketing.

Videos are the hottest content type right now.

The stats are staggering. According to Social Media Today:

Its easy to see why videos dominate.

Videos are simple to consume, theyre entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web.

For a great example of a marketer making the most of video content, check out Neil Patels YouTube channel:

So, youre totally on-board for this internet marketing thing.

You love the idea of getting creative, sharing value with your prospects/audience, and building brand loyalty and customer relationships organically.

Hold on a second, though.

You cant just jump into this blindly.

You need to understand the key pieces of successful internet marketing, first.

They include:

Content marketing without a strategy will ultimately fail its just the sad truth.

You must have a direction, a plan, the right tools, and ways to measure your progress if you expect to get anywhere.

Here are the key content marketing strategy fundamentals involved:

When you use SEO with content marketing, it can take you farther, longer.

These two pieces together help power-up your organic (read: free) reach and visibility on the internet.

SEO encompasses a variety of techniques that help get you into prime spots on search engine results pages (SERPs). This means people can find you just by looking up some topic theyre interested in or need help with.

The overarching goal of good SEO is to get your site pages ranked on the first page of Google. (After all, most people rarely, if ever, click to Page 2 on their quest for information.)

Here are some basic SEO techniques that will help your content get indexed and ranked in search results:

Of course, this is just bare-bones SEO. To get a better, in-depth look, check out SEJs ebookSEO 101: Learn the Basics of Search Engine Optimization.

Organic search can give you great click-through rates. It also gives you the benefit of the inherent trust people have in Google results.

However, sometimes investing in paid search can give you a boost.

Original post:
What is Internet Marketing? Your Guide to Today's Online ...

Internet marketing and advertising is becoming increasingly difficult and expensive, especially for small to mid-level businesses. Veteran SEO expert Tony Rockliff urges business owners to utilize the power of YouTube as a promising alternative to the otherwise slow, painful and expensive build of a Google SEO campaign.

CLEARWATER, Fla., Feb. 24, 2020 /PRNewswire-PRWeb/ -- In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50% of total global ad spend, an all-time record.(1) "A subset of internet advertisingsearch engine optimization (SEO) is now the major battleground in marketing today. SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, states as SEO "gets bigger, it gets tougher." For an increasing number of companies, especially SMBs, the smart move is to consider YouTube as an additional SEO powerhouse instead of the conventional reliance on Google. By using YouTube, business owners can combat the stiff competition for consumer attention and variating Google search algorithms.

Text Versus Video Content

According to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videosprimarily on YouTubehas roughly doubled, to an hour a day.(3) Video's popularity has exploded, while text takes a back seat. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO. (2)

The combination of the video-centricity of today's consumers coupled with the increasing expense and difficulty of attracting attention via text-based Google listings, Rockliff suggests, is what identifies YouTube an increasingly robust platform for video-savvy marketers.

How Businesses Can Adapt to YouTube

To capitalize on this opportunity, Rockliff urges marketers to research YouTube to qualify exactly what video content is needed, and which of this content will get the most responses from its viewers, or potential clients. He organizes the four major stages of YouTube optimization:

Rockliff has been in search engine optimization since 1998 and online marketing since 1995. His online community membership site has grown to 1.3 million members and was receiving 1.5 billion hits per year before he sold it in 2002. Over the years, Rockliff has seen profound changes in both opportunity and approach of YouTube as a marketing strategy, and right now, YouTube represents a great prospect to get noticed and build a brand loyal following. This is especially useful for organizations that do not have an extensive marketing budget. "The key is to understand what you're selling and optimize all four major stages," Rockliff states.

Tony Rockliff will be speaking at the Podfest 2020 Multimedia Expo, March 6th-8th, at the Orlando World Center Marriott in Orlando, Florida. For more information, please see http://podfestexpo.com/speakers/

About Tony Rockliff Productions:

Tony Rockliff Productions was founded in 1995 by digital pioneer and trailblazer, Tony Rockliff. His video marketing company is based out of Clearwater, Florida, and brings over fifty years of audio/video marketing experience to the business. Remaining to be a top disruptor of the video marketing and media industry throughout his career, his world-renowned success is a product of his passion for storytelling through the art of video. Tony Rockliff Productions specializes in video and audio creation, producing music and videos, YouTube optimization, and building out-of-the-ordinary websites. Currently, Tony Rockliff Productions focuses on organic YouTube video marketing, a profitable niche of the industry that is host to 1.9 billion logged-in users per month. You can visit him here https://tonyrockliff.com/

SOURCE Tony Rockliff

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Untapped Territory: YouTube is the New Google for Search Engine Optimization - Yahoo Finance

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CONTACT:

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SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/577482/Cheap-Car-Insurance-2020-How-to-Save-Money-on-Auto-Insurance

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Cheap Car Insurance 2020: How to Save Money on Auto Insurance - Yahoo Finance