Mediaboss Marketing

As it assembles the rules and business procedures for Maines recreational marijuana market, expected to launch in the spring, the state Office of Marijuana Policy is trying to reinforce guidelines for advertising the product.

Maine regulations for both the medical and adult recreational use of marijuana prohibit ads aimed at people under 21. But as the industry ramps up, some marijuana businesses have become more public in their promotion for example, by recent advertising at the Androscoggin Bank Colise in Lewiston.

On Friday, the state reminded businesses about the rules.

OMPs main concern and focus of this guidance is whether advertisements have a high likelihood ofreaching, or are designed to appeal to, individuals less than 21 years of age, Director Erik Gundersen wrote in a letter on the offices website.

Advertising cant be placed in areas, such as near schools, where those under 21 gather, he said. Marijuana businesses that advertise in the mass media must have data to show their ad buys target an age-appropriate audience.

Text marketing and location-based ads targeting mobile devices are banned, unless the ads use an app installed by device owners who are at least 21.

Internet marketing must also be focused on the 21-and-over crowd. Unsolicited internet ads are prohibited. Websites and social media platforms promoting pot must employ age-verification access techniques, such as those used on certain websites for liquor businesses.

However, Gundersen said OMP recognizes that the rules arent foolproof.

(OMP) understands incidental exposure to individuals under 21 years of age is unavoidable, he wrote.

In many instances, context is going to be critical. Permissible marketing activity could be deemed impermissible depending on the audience that is likely to encounter the advertising.

More here:
Maine reminds cannabis businesses about advertising rules - Mainebiz

In my line of work, Im often asked, What is this SEO thing Ive been hearing a lot about, and why should I care about it? These days, businesses already have to worry about website design and social media, so most business owners may not even be aware that search engine optimization (SEO) is a thing. If this sounds like you, then this guide might be of some help.

What is SEO?

Simply put, SEO is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google or Bing. It increases both the quality and the quantity of traffic to your site.

This means making changes to your websites content and design that will make it rank highly on different search engine results pages. But why should you care about your website being the top result on Google? Why is generating organic traffic better than paying for ads?

The Internets Librarians

Imagine that you are one of the librarians for the most complete repository of knowledge and data that humanity has ever created. Imagine that millions of people come to you every day looking for information on a specific subjectfor example, on Nietzsche or the Oscars or how to cook the perfect steak.

In order to help each person find the information they are looking for in a fast, efficient manner, you will need to know a bit about what each book in your library is about. You also need to arrange all the books according to some type of systemperhaps alphabetically, year of publication or by topic or keywords.

Search engines act like the internets librarians. They try to match the users search terms with the most relevant information in their database, and we need to understand how they do this in order to understand why SEO is so important.

How Search Engines Work

Search engines work in three steps. First, they send crawlers through all available content on the internetwebpages, images, audio, video and so on. Crawlers are bots that send snapshots of all accessible content back to the search engines servers.

Next, the information is organized into a searchable list. This huge list is called a search index and can serve as the basis for a raw keyword search. But good search engines like Google and Bing go one step further.

These search engines rank all the pieces of content relevant to a searchers query, using an algorithm to order the generated list from most relevant to least relevant. These algorithms are always changing, with Google, in particular, making constant adjustments.

Search engines that consistently deliver relevant results gain repeat users. These loyal users learn to depend on that search engine above all others. Recent data shows that Google and Bing make up almost 85% of all internet searches. This indicates a high level of user trust in these search engines.

Getting Ranked

Recent market share statistics show that most people begin their online experiences through a search engine. Thats why it is important for your website to rank highly on search engines: A high rank indicates high relevance, and high relevance brings trust in your brand and your website.

Google determines its ranking through a mix of hundreds of different ranking signals, but three have remained consistent: quality on-page content that satisfies the searcher, links pointing back to your site, and RankBrain, which uses artificial intelligence to simulate a human gut feel approach to interpret difficult searches.

Content Marketing

Google and Bing employ metrics such as clicks, page views and time on page to measure the levels of user engagement throughout your website, which indicate how satisfied users are with the information they find on your site.

The more qualityand, therefore, more relevantcontent you have on your site, the higher your pages are more likely to be ranked by the search engines. Good content makes satisfied users!

Links To Your Site

Another way search engines measure a websites relevance is by external sites that link to it. The quality of the backlinks is just as important as quantity, as search engines will ban sites that attempt to spam backlinks.

A better way to build backlinks is to build relationships with the community. Fans and other satisfied users will link back to your website when they write about it and mention it on social media. This builds organic backlinks that are far more valuable than a hundred spam links generated by bots. Quality content is more likely to be shared.

SEO Versus Paid Ads

So, why use SEO instead of other methods of increasing traffic, such as paid ads? After all, Google itself offers a paid AdWords system where advertisers bid on keywords.

It helps to return to the library metaphor we used earlier. Imagine a books publisher launching a multi-million-dollar marketing campaign to increase awareness of a new book about, lets say, building birdhouses. There are television ads and radio spots, print ads in newspapers and Google AdWords for the keyword how to build birdhouses.

These campaigns may boost sales of the book temporarily, but eventually marketing campaigns end, and the next clueless nest box enthusiast will have to go down to the local library and ask a librarian to recommend a book on building birdhouses. This librarian will most likely recommend a book that has satisfied previous birdhouse queries before, whether it was a bestseller when it was first released or not.

Thats the beauty of SEO and why it is the foundation of any small business marketing plan. It may take some upfront time and investment to set up properly, with quality content and a network of organic backlinks. But a well-designed website that follows the principles of SEO will continue to generate a steady stream of organic leads and traffic for your business, for free.

Excerpt from:
Why SEO Should Be The Foundation Of Any Small Business's Digital Marketing Strategy - Forbes

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real estate verticals, increased its revenue by 25.3% and adjusted earnings before interest, taxes, depreciation and amortization (EBIDTA) by 76% in FY2019, according to preliminary financial results released by the company.

MZN Property earned revenue of PLN 33.2 million ($8.4 million U.S.) last year up from PLN26.5 million in FY2019. Included in this number are PLN 17.7 million from the real estate segement and 15.5 from financial services.

MZN Propertys EBIDTA was PLN 3,7 million ($930,548 U.S.) last year. In FY2018, the company reported EBIDTA of PLN 2.1 million ($528,149 U.S.).

In 2017, MZN Property listed on the main board of the Warsaw Stock Exchange (code: MZN) after moving its listing from NewConnect. It changed its name from Morizon to MZN Property in September as part of a new strategy to build a one-stop shop for the real estate market.

Each segment is served by MZN Propertys subsidiaries, which include real estate verticals Morizon.pl, Nportal.pl, Domy.pl, Oferty.net, Komercyjne.pl and Noweinwestycje.pl. The company also owns Virtal Sp. z o.o., which provides internet marketing services primarily to Morizon.pl and Nportal.pl and financial services site FinPack, as well as mortgage distribution platform Lendi.

March 5, 2018

MZN Property Group (formerly Morizon Group), theowner of Polish real estate site Morizon.pl and several

November 29, 2018

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real

December 3, 2019

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real

The rest is here:
MZN Property grew its revenue and EBIDTA in FY2019 - AIM Group

Believe and Nuclear Blast have announced Blood Blast Distribution, the very first around the globe electronic distribution present committed to extreme songs. Blood Blast gives solid and speedy distribution to in excess of 200 digital streaming and down load platforms and will enable bands and artists at all amounts make their music out there to their audiences on a world wide basis while benefiting from professional assist from the Nuclear Blast team.

Bands will obtain committed support and consulting for their release as nicely as feed-back from Nuclear Blasts global A&R team. Blood Blast will also assist in creating intercontinental marketing methods, provide obtain to a network of worldwide publicists in affiliation with HIM Media, and present diverse ranges of trade marketing providers.

The new crew guiding Blood Blast is composed of Jerome Riera, worldwide A&R of Nuclear Blast, who is a former musician with 15 yrs of practical experience with independents labels and significant corporations, music supervisor and guide for leisure and branding agencies Myriam Silberstein, venture supervisor of Nuclear Blast / Blood Blast Distribution, who graduated with a masters degree in electronic marketing and began her profession in manufacturer partnership and internet marketing providers at Common Songs David Kaiser, artist relationship manager for Central Europe, who has quite a few years of encounter as a publicist for bands like MASTODON and BEARTOOTH, making social media and promoting strategies for proven labels and independent bands alike and Bryce Lucien, artist connection manager for the U.S., who has far more than a ten years of working experience as a tour manager for bands this sort of as Dim FUNERAL and SEPTICFLESH as nicely as served as an artist supervisor, and publicist.

Riera remarks: Blood Blast is an unbelievable electronic distribution present. We are really fired up at Nuclear Blast to crew up with Imagine to generate this new imprint, where we will supervise and advise distributed artists. We are signing up for forces and bringing 30 several years of expertise in the steel scene to the most revolutionary digital distribution organization in the globe.

Denis Ladegaillerie, chief executive officer of Think, states: Imagine continues to make investments in a broad vary of music genres, like the steel scene with Blood Blast. Launching Blood Blast with Nuclear Blast suggests that we will be equipped to serve metal bands at each and every stage of their career, from their 1st launch to a total-service label signing. This will give artists a new established-up and the applications to evolve in a fair and transparent natural environment that are crucial values for Imagine.

The not long ago released give has now noticed a diverse vary of bands flocking to Blood Blast. Present artists that have place their have confidence in in the new electronic distribution offer you which caters to newcomers are French doom sludge band KUGELBLITZ, increasing artists like Polish progressive hardcore act THE MATERIA and proven British present day metalcore titans MALEVOLENCE.

Consider is a leading totally unbiased digital distributor and solutions provider for artists and labels around the globe. The enterprise gives dedicated methods and global marketing campaign administration, trade and digital internet marketing services, detailed online video management and distribution, synchronization, neighboring legal rights and operates in-dwelling labels these as Nuclear Blast, Nave, AllPoints.

Think is headquartered in Paris, France, with extra than 1,100 staff in 45 countries. Consider aims to best serve and produce artists at all levels of their careers with regard and know-how, fairness and transparency, in all neighborhood marketplaces all around the world.

For 30 yrs and counting, Nuclear Blast Data is synonymous with the around the globe advancement of major metallic, extreme music, and challenging rock. Started in Donzdorf, Germany in 1987, Nuclear Blast boasts a roster of above 150 bands symbolizing eighteen international locations. Their satellites offices in Los Angeles, London, Hamburg and now Paris has served develop the labels reliable global standing with a lot of Billboard album chart entries, large-profile tours, and continuous signings of new and heritage functions. The label has added representatives in Australia, Brazil, Finland, Italy, Sweden, among others.

Read the rest here:
[NUCLEAR BLAST And Think Launch BLOOD BLAST DISTRIBUTION] - gotech daily

Answer: IoT has solidified itself in the home and auto industries as perhaps the most significant development since the advent of the smartphone. Companies such as Nest and Ring have become household names, and youd be hard pressed to buy a car today that isnt connected to the internet. Siren Marine is bringing this connectivity to the marine space by creating the Connected Boat platform. Essentially, Siren acts as the gateway that takes all of the data coming from the boat, sends it to the cloud and down to the end-users mobile device.

Q: What are the functions that the app allows boat owners to monitor and control?

A: As a team of lifelong boaters and boat owners, we know firsthand what the app needs. It monitors all critical systems like battery voltage, high water (is there water coming into the boat), bilge pump activity (is my bilge pump pumping water out, and draining my batteries), GPS position, and security (entry/intrusion). Utilizing a connection to the NMEA [National Marine Electronics Association] 2000 network, we can monitor advanced engine metrics such as revolutions per minute, oil pressure, and fuel consumption, in addition to tank level data. Another advantage of the NMEA 2000 connection is the ability to remotely control digital switching systems essentially letting you control all of the boats systems (lights, air conditioning, etc.) from the palm of your hand.

Q: How does the app allow boat owners to visualize data and how do they use the data?

A: The app allows the owner to see the status of all of the boats systems and its location at a glance in a clean, intuitive interface. Its important to note that this is a native Android and IOS app, not an HTML 5 web app. This provides enhanced stability and reliability that is essential for an application like this.

Within the app, a user will see a dashboard made up of individual tiles. Each system (such as a battery, bilge pump, shore power connection, etc.) that is connected will have its own tile that displays the status of that system. Users can click on each tile to see a more detailed breakdown of current conditions and a history of events related to that system. At a glance, the owner can have total peace of mind that the boat is safe, secure, and ready to enjoy.

Q: When was the company formed, how has it grown, and how many employees does it have now?

A: I started working on the original concept and prototype in 2006, years before IoT was a well-known concept. By 2010, I had the first production run of our first-generation product ready to ship. I incorporated in 2011, and we have been growing and leading the Connected Boat category ever since. We were awarded the Connected Boat trademark two years ago. We literally own this space. The last two years, we have grown more than 250 percent year over year and are on track to double the growth rate in 2020. We are 25 full-time employees today, with another 20 or so contractors that are essentially 100 percent dedicated to Siren Marine during the intense scaling period.

Q: Where are your target markets and what are your plans for the coming year?

A: Currently, Siren is used exclusively in the marine market. Sales and distribution channels include boat builders and other original equipment manufacturers, consumer direct, fleet operators (rental and service providers like Tow Boat US), big retail (West Marine, Bass Pro Shops, Cabelas), independent dealers and installers, and marine distributors such as CWR. The market segments include center consoles, bass boats, trawlers, sailboats, cruising boats, lake boats, etc. Essentially, any boat with a motor and a battery is a candidate for our system. In the coming year, we will be expanding into straight IoT applications. Boats are hard. Everything else (space and deep sea excluded) is easy. We are doing generators now, and plan to expand into recreational vehicles and other non-marine applications.

Q: A newly approved state economic development plan says Rhode Islands major new focus should be the emerging blue economy -- meaning any economic activity linked to the ocean. What would you like to see the state do to boost that blue economy?

A: The state of Rhode Island has been an incredible advocate and supporter of Siren Marine. We have benefited from hiring programs, expansion programs, and grants to partner with local universities to develop technologies within our sensor space. Rhode Island is great for early-stage and startup companies. I think to boost the blue economy, its essential that the state work to position itself as a hub for this emerging market. Rhode Island has a proud maritime history and a core of incredibly innovative companies that promise a bright future. The key is marketing those capabilities to the greater region, nation, and the globe.

Edward Fitzpatrick can be reached at edward.fitzpatrick@globe.com

View original post here:
Newport company brings the Internet of Things to boats - The Boston Globe