Mediaboss Marketing

Internet marketing and advertising is becoming increasingly difficult and expensive, especially for small to mid-level businesses. Veteran SEO expert Tony Rockliff urges business owners to utilize the power of YouTube as a promising alternative to the otherwise slow, painful and expensive build of a Google SEO campaign.

CLEARWATER, Fla., Feb. 24, 2020 /PRNewswire-PRWeb/ -- In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50% of total global ad spend, an all-time record.(1) "A subset of internet advertisingsearch engine optimization (SEO) is now the major battleground in marketing today. SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, states as SEO "gets bigger, it gets tougher." For an increasing number of companies, especially SMBs, the smart move is to consider YouTube as an additional SEO powerhouse instead of the conventional reliance on Google. By using YouTube, business owners can combat the stiff competition for consumer attention and variating Google search algorithms.

Text Versus Video Content

According to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videosprimarily on YouTubehas roughly doubled, to an hour a day.(3) Video's popularity has exploded, while text takes a back seat. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO. (2)

The combination of the video-centricity of today's consumers coupled with the increasing expense and difficulty of attracting attention via text-based Google listings, Rockliff suggests, is what identifies YouTube an increasingly robust platform for video-savvy marketers.

How Businesses Can Adapt to YouTube

To capitalize on this opportunity, Rockliff urges marketers to research YouTube to qualify exactly what video content is needed, and which of this content will get the most responses from its viewers, or potential clients. He organizes the four major stages of YouTube optimization:

Rockliff has been in search engine optimization since 1998 and online marketing since 1995. His online community membership site has grown to 1.3 million members and was receiving 1.5 billion hits per year before he sold it in 2002. Over the years, Rockliff has seen profound changes in both opportunity and approach of YouTube as a marketing strategy, and right now, YouTube represents a great prospect to get noticed and build a brand loyal following. This is especially useful for organizations that do not have an extensive marketing budget. "The key is to understand what you're selling and optimize all four major stages," Rockliff states.

Tony Rockliff will be speaking at the Podfest 2020 Multimedia Expo, March 6th-8th, at the Orlando World Center Marriott in Orlando, Florida. For more information, please see http://podfestexpo.com/speakers/

About Tony Rockliff Productions:

Tony Rockliff Productions was founded in 1995 by digital pioneer and trailblazer, Tony Rockliff. His video marketing company is based out of Clearwater, Florida, and brings over fifty years of audio/video marketing experience to the business. Remaining to be a top disruptor of the video marketing and media industry throughout his career, his world-renowned success is a product of his passion for storytelling through the art of video. Tony Rockliff Productions specializes in video and audio creation, producing music and videos, YouTube optimization, and building out-of-the-ordinary websites. Currently, Tony Rockliff Productions focuses on organic YouTube video marketing, a profitable niche of the industry that is host to 1.9 billion logged-in users per month. You can visit him here https://tonyrockliff.com/

SOURCE Tony Rockliff

See the original post here:
Untapped Territory: YouTube is the New Google for Search Engine Optimization - Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / February 23, 2020 / Compare-autoinsurance.org (http://compare-autoinsurance.org/) is a top auto insurance brokerage website, providing car insurance quotes online from trustworthy agencies all over the United States. This website offers car insurance info about different coverage types, available discounts, and money-saving tips.

Car insurance is a necessity for any driver. Besides ensuring financial protection, the insurance provider will also offer legal defense and counseling. However, this service does not come cheap and, in many cases, it is really expensive. Drivers should check the following tips for lowering car insurance costs. Also, get free quotes from http://compare-autoinsurance.org/ and compare prices.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://compare-autoinsurance.org/.

"Lowering car insurance costs is not as difficult as may first seem. But you must play your cards smart and negotiate for every discount you may get," said Russell Rabichev, Marketing Director of Internet Marketing Company.

CONTACT:

Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: cgurgu@internetmarketingcompany.bizWebsite: https://compare-autoinsurance.org

SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/577482/Cheap-Car-Insurance-2020-How-to-Save-Money-on-Auto-Insurance

Read this article:
Cheap Car Insurance 2020: How to Save Money on Auto Insurance - Yahoo Finance

As it assembles the rules and business procedures for Maines recreational marijuana market, expected to launch in the spring, the state Office of Marijuana Policy is trying to reinforce guidelines for advertising the product.

Maine regulations for both the medical and adult recreational use of marijuana prohibit ads aimed at people under 21. But as the industry ramps up, some marijuana businesses have become more public in their promotion for example, by recent advertising at the Androscoggin Bank Colise in Lewiston.

On Friday, the state reminded businesses about the rules.

OMPs main concern and focus of this guidance is whether advertisements have a high likelihood ofreaching, or are designed to appeal to, individuals less than 21 years of age, Director Erik Gundersen wrote in a letter on the offices website.

Advertising cant be placed in areas, such as near schools, where those under 21 gather, he said. Marijuana businesses that advertise in the mass media must have data to show their ad buys target an age-appropriate audience.

Text marketing and location-based ads targeting mobile devices are banned, unless the ads use an app installed by device owners who are at least 21.

Internet marketing must also be focused on the 21-and-over crowd. Unsolicited internet ads are prohibited. Websites and social media platforms promoting pot must employ age-verification access techniques, such as those used on certain websites for liquor businesses.

However, Gundersen said OMP recognizes that the rules arent foolproof.

(OMP) understands incidental exposure to individuals under 21 years of age is unavoidable, he wrote.

In many instances, context is going to be critical. Permissible marketing activity could be deemed impermissible depending on the audience that is likely to encounter the advertising.

More here:
Maine reminds cannabis businesses about advertising rules - Mainebiz

In my line of work, Im often asked, What is this SEO thing Ive been hearing a lot about, and why should I care about it? These days, businesses already have to worry about website design and social media, so most business owners may not even be aware that search engine optimization (SEO) is a thing. If this sounds like you, then this guide might be of some help.

What is SEO?

Simply put, SEO is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google or Bing. It increases both the quality and the quantity of traffic to your site.

This means making changes to your websites content and design that will make it rank highly on different search engine results pages. But why should you care about your website being the top result on Google? Why is generating organic traffic better than paying for ads?

The Internets Librarians

Imagine that you are one of the librarians for the most complete repository of knowledge and data that humanity has ever created. Imagine that millions of people come to you every day looking for information on a specific subjectfor example, on Nietzsche or the Oscars or how to cook the perfect steak.

In order to help each person find the information they are looking for in a fast, efficient manner, you will need to know a bit about what each book in your library is about. You also need to arrange all the books according to some type of systemperhaps alphabetically, year of publication or by topic or keywords.

Search engines act like the internets librarians. They try to match the users search terms with the most relevant information in their database, and we need to understand how they do this in order to understand why SEO is so important.

How Search Engines Work

Search engines work in three steps. First, they send crawlers through all available content on the internetwebpages, images, audio, video and so on. Crawlers are bots that send snapshots of all accessible content back to the search engines servers.

Next, the information is organized into a searchable list. This huge list is called a search index and can serve as the basis for a raw keyword search. But good search engines like Google and Bing go one step further.

These search engines rank all the pieces of content relevant to a searchers query, using an algorithm to order the generated list from most relevant to least relevant. These algorithms are always changing, with Google, in particular, making constant adjustments.

Search engines that consistently deliver relevant results gain repeat users. These loyal users learn to depend on that search engine above all others. Recent data shows that Google and Bing make up almost 85% of all internet searches. This indicates a high level of user trust in these search engines.

Getting Ranked

Recent market share statistics show that most people begin their online experiences through a search engine. Thats why it is important for your website to rank highly on search engines: A high rank indicates high relevance, and high relevance brings trust in your brand and your website.

Google determines its ranking through a mix of hundreds of different ranking signals, but three have remained consistent: quality on-page content that satisfies the searcher, links pointing back to your site, and RankBrain, which uses artificial intelligence to simulate a human gut feel approach to interpret difficult searches.

Content Marketing

Google and Bing employ metrics such as clicks, page views and time on page to measure the levels of user engagement throughout your website, which indicate how satisfied users are with the information they find on your site.

The more qualityand, therefore, more relevantcontent you have on your site, the higher your pages are more likely to be ranked by the search engines. Good content makes satisfied users!

Links To Your Site

Another way search engines measure a websites relevance is by external sites that link to it. The quality of the backlinks is just as important as quantity, as search engines will ban sites that attempt to spam backlinks.

A better way to build backlinks is to build relationships with the community. Fans and other satisfied users will link back to your website when they write about it and mention it on social media. This builds organic backlinks that are far more valuable than a hundred spam links generated by bots. Quality content is more likely to be shared.

SEO Versus Paid Ads

So, why use SEO instead of other methods of increasing traffic, such as paid ads? After all, Google itself offers a paid AdWords system where advertisers bid on keywords.

It helps to return to the library metaphor we used earlier. Imagine a books publisher launching a multi-million-dollar marketing campaign to increase awareness of a new book about, lets say, building birdhouses. There are television ads and radio spots, print ads in newspapers and Google AdWords for the keyword how to build birdhouses.

These campaigns may boost sales of the book temporarily, but eventually marketing campaigns end, and the next clueless nest box enthusiast will have to go down to the local library and ask a librarian to recommend a book on building birdhouses. This librarian will most likely recommend a book that has satisfied previous birdhouse queries before, whether it was a bestseller when it was first released or not.

Thats the beauty of SEO and why it is the foundation of any small business marketing plan. It may take some upfront time and investment to set up properly, with quality content and a network of organic backlinks. But a well-designed website that follows the principles of SEO will continue to generate a steady stream of organic leads and traffic for your business, for free.

Excerpt from:
Why SEO Should Be The Foundation Of Any Small Business's Digital Marketing Strategy - Forbes

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real estate verticals, increased its revenue by 25.3% and adjusted earnings before interest, taxes, depreciation and amortization (EBIDTA) by 76% in FY2019, according to preliminary financial results released by the company.

MZN Property earned revenue of PLN 33.2 million ($8.4 million U.S.) last year up from PLN26.5 million in FY2019. Included in this number are PLN 17.7 million from the real estate segement and 15.5 from financial services.

MZN Propertys EBIDTA was PLN 3,7 million ($930,548 U.S.) last year. In FY2018, the company reported EBIDTA of PLN 2.1 million ($528,149 U.S.).

In 2017, MZN Property listed on the main board of the Warsaw Stock Exchange (code: MZN) after moving its listing from NewConnect. It changed its name from Morizon to MZN Property in September as part of a new strategy to build a one-stop shop for the real estate market.

Each segment is served by MZN Propertys subsidiaries, which include real estate verticals Morizon.pl, Nportal.pl, Domy.pl, Oferty.net, Komercyjne.pl and Noweinwestycje.pl. The company also owns Virtal Sp. z o.o., which provides internet marketing services primarily to Morizon.pl and Nportal.pl and financial services site FinPack, as well as mortgage distribution platform Lendi.

March 5, 2018

MZN Property Group (formerly Morizon Group), theowner of Polish real estate site Morizon.pl and several

November 29, 2018

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real

December 3, 2019

MZN Property Group, the owner of Polish real estate site Morizon.pl and several other real

The rest is here:
MZN Property grew its revenue and EBIDTA in FY2019 - AIM Group