Mediaboss Marketing

Healthcare marketing online is a very promising market sector in Italy. Between the expectations of professionals and the limits set by law, the help of an expert is the most healthy choice for helping professionals navigate this area.

Health marketing is not only a technical issue, but its also a very delicate issue because it involves both moral and legal issues. In addition, it is still the subject of debate among experts in the sector, communication service providers, and Italian legislators at the national level.In essence, health marketing requires an awareness not only of the technical issues, but also of the ethical and regulatory issues that come into play. These should all be front and center when building and implementing your strategy. As we look closer at this issue, lets start with a definition.

The term health marketing or health advertising refers to an approach that applies the principles and theories of traditional marketing to create a strategy based as much as possible on statistical evidence and scientific data, aimed at preventing and protecting citizens and promoting therapies and products of health care companies.

An interesting example is the type of advertising often disseminated by non-profit organizations or national health systems to raise awareness on a specific prevention issue or practice. The purpose of this type of communication is obviously not the profit or return on investment, but only the health of citizens, who are encouraged to adopt or not to adopt certain behaviors and are made aware of certain services or treatments that may benefit them.

Health marketing can be done by government organizations, non-profits, or private companies, such as clinics, nursing homes, professional practitioners, etc.. Within this third category, there are two further subcategories: B2B health marketing and B2C health marketing.

B2B health marketing is aimed at experts in the field, from individual professionals in their own practice to more complex organizations such as entire clinics. It is not only about the products that professionals can buy (machinery, equipment, tools, digital solutions, etc.), but also about communication services that can help professionals position themselves and manage their reputation among patients.

B2B health marketing is by no means a marginal market segment just because it addresses a niche of customers. By 2025, this segment is expected to reach a total value of more than $530 billion. This is considerable growth, considering that just two years ago, it was worth just over $200 billion.It is also an interesting market in the field of creativity.

Here, organizations also need creative ways to present products and services in order to bring in more customers. There are a variety of campaigns and channels that have been used successfully. For example, the campaign from HIMSS, the non-profit that strategically employs technology and management systems to improve healthcare.

In order to more effectively disseminate its educational messages, HIMSS decided to use its podcast to distribute relevant content such as expert interviews or analysis of major industry trends to professionals in the field. The feedback on using this new communication channel was not only positive, but it also achieved better results than other more traditional approaches.

Ultimately, B2B health marketing aims to sell a product or service to a professional. Instead, health marketing that targets citizens is much more problematic. First of all, its because this segment involves the health of individuals. Secondly, health marketing, by its very nature, presents a considerable difference in information between those who make it and those who receive it. Here, the target audience are not experts, and the information presented may not be impartial.

In addition, because the target may require information about very specific topics, the space for freedom of choice is very limited. For all of these reasons, health marketing is subject to regulation. And just because regulations exist, it doesnt mean that operators understand how to operate within them.

In Italy, the most recent intervention in the field was the 2019 Budget Law, or DEF, which prohibited private health care facilities, members of the health profession and companies operating in the dental sector from publishing informational communications with suggestive and promotional content. The regulation adds that such communications may only contain the information provided for by Decree Law No. 223 of 2006 (the Bersani law), citing the need to protect patients and their right to accurate health information.

As a result, health communications must contain: the titles and professional specializations of doctors, the characteristics of the service offered, and the cost of the services. This must be done in a way that is truthful and transparent and that allows individuals to make a conscious choice while exercising their rights and comparing the available services offered.

The reference to the Bersani law, then, should implicitly also imply the permanence of another law relating to marketing, namely, the Decree of the President of the Republic number 137 of 2012, which concerns the regulation of professional systems.

According to this rule, the informative marketing or advertising concerning the activity of regulated professions by private individuals must contain: information on their area of specialty and on what is being proposed to the potential user and a description thereof, and the fees requested.

If this is the regulatory framework of reference, where is the short circuit that risks putting professionals in difficulty?

As always, the devil is in the details.The misleading detail, in this case, is the fact that the current legislation considers advertising in the health sector by professionals and private clinics to be legal. On the other hand, however, it is the DEF itself that establishes that information communications cannot be promotional or suggestive. But how is it possible that there may be informative advertising that is completely devoid of promotional messages?

To avoid falling into this paradox, it must be assumed that the legislator considers information advertising (as defined in article 2 of the Bersani Law) and information communication, which must not be promotional in nature, to be conceptually different. What is the solution to this short circuit? Unfortunately, there is no answer, since there is a lack of measures that clearly outline this.

Despite these doubts, however, it is possible to identify some elements of the advertising campaign that can be considered defensible and therefore appear acceptable in the light of the legislation. The first element is the description of the treatment being promoted. The condition, of course, is that the description must be based on true and comprehensible information, so as to facilitate an informed choice by the consumer. In response, marketing professionals must be able to combine the need for brevity typical of advertising with the obligation to adequately represent the treatment.

The second element that communication must fulfil is to make sure that the information is scientifically correct. This means that it is unlikely that a communication will, for example, promise unsafe results or foresee the use of photographs and data related to before and after processing, since such a comparison could generate a certain expectation of results, thus making the communication suggestive and devoid of informative value. In other words, unlawful.

The third element that must be present is a communicative and visual element relevant to the treatment. This means that everything that is in the communication must have the sole purpose of making people understand the characteristics of the healthcare service offered. Therefore, pleasant images, which in some way serve to prepare the consumer well, could constitute a violation of the provisions of the DEF. From this point of view, it is particularly useful to have a prior assessment that provides clear and secure guidance to creatives and marketers so that their activity takes into account the guidelines provided by the relevant case law and the decisions of the AGCM.

Finally, the fourth element envisaged for a health communication is, of course, price. Since price is often one of the most decisive elements for patients, of the four, it is also the most delicate. In fact, its necessary that the financial indications present within health communication are not the central element of the communication itself, since the focus must remain on the service offered and its characteristics.

In addition, pricing must be indicated in such a way that there is no confusion between the cost and the treatment being proposed. This includes campaigns, for example, where price is indicated for services that are described generically or where it is communicated using the expressions until or from

A separate theme is that of discounts. For example, it is not possible to promise discounts as a result of certain behaviors, such as booking more visits or taking other patients with you.

Although the reform has opened many questions that are still waiting to be resolved, the answer is certainly yes. However, it is essential to get advice from an expert in the field, not only for the content but also for the form. It is no longer sufficient to use traditional communication. Instead, organizations must make use of several different channels to which specific roles should be assigned.

After all, it is now certain that digitization has radically changed the patient and their relationship with doctors. In fact, we often speak of patient 4.0 as a patient who is increasingly prepared, who uses the internet for self-diagnosis, and who uses social platforms to get the information he or she needs.

Needless to say, this represents a considerable opportunity for health marketers by leveraging the new solutions that digital transformation has made available. Therefore, every healthcare facility, whether small or large, public or private, must begin to develop a marketing strategy that is guided by clear and precise objectives.

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Healthcare marketing online: regulations, opportunities and content for marketing in the health sector - Doxee

DUBLIN--(BUSINESS WIRE)--The "Thailand Enterprise Market, 2018" report has been added to ResearchAndMarkets.com's offering.

The study covers the telecommunication market, cloud and data center market, IoT market, managed security services market, EDS market, and digital marketing market. Most of the industries in Thailand are using technology to offer better service to the end customers. Thailand is one of the fastest-growing countries in ASEAN, and enterprises in all the verticals are eager to use ICT as a stepping stone for improving the internal and external operations. Companies offering ICT services are trying to improve the quality of services that they currently offer to clients.

IoT adoption in Thailand has been growing fast in both consumer and business segments. One reason that drives the growth of the IoT market is Thailand's readiness in network infrastructure, with AIS and True providing NB-IoT network nationwide, while CAT Telecom offering LoRaWAN.

The Thai telecom market is expected to witness a continuous decline in traditional voice services. External competition is threatening to disrupt the telecom business model. OTT providers like Line, Skype, and Whatsapp have already disrupted voice, video, and text messaging revenue. Demand for data services accessible through mobile networks has grown rapidly. Customer demand is slowly shifting from product to service. Participants must adapt their business model and their position along the value chain.

With respect to data, Thailand's Internet bandwidth demand continues to grow, particularly international bandwidth. Thus, telecom should expand available bandwidth by increasing investment in international links.

Thailand has developed a decent ICT infrastructure over the years. This has resulted in good growth in the usage of cloud computing services. Digitization is one of the main drivers of cloud computing in Thailand. Thailand is strategically positioned with Cambodia, Laos, Myanmar, Vietnam, and a small part of China; due to this, many companies are interested in opening data centers here. The Thai Government's National Digital Economy Masterplan and Thailand 4.0 initiative to transform the country into a digital economy would help in getting more demand for data centers in the country.

The MSS market is expected to have a double-digit growth during the forecasted period. Most of the financial institutions use managed security players to protect their IT infrastructure from external attacks. With respect to digital marketing, growth in mobile Internet marketing is expected to continuously increase in the upcoming years despite a significant decline in the overall digital advertisement growth rate.

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Thai Telecommunication Market Overview

4. Thai Enterprise Data Services Market Overview

5. Thai Cloud Computing and Data Centre Market Overview

6. Thai Managed Services Market Overview

7. Digital Marketing Market Overview

8. Thai IoT Market Overview

9. Growth Opportunities and Companies to Action

10. The Last Word

11. Appendix

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/xn3dvb

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2018-2019 Thailand Enterprise Market, Drivers and Restraints - IoT Adoption Growing Fast in Both Consumer and Business Segments -...

Drivers are recommended to check the insurance market at every six months. By doing this, they can see if their insurance rates are still completive or they should find better deals, said Russell Rabichev, Marketing Director of Internet Marketing Company

Los Angeles, CA (PRWEB) January 26, 2020

To make sure their car insurance rates are still competitive, drivers are recommended to check the car insurance market at least twice per year. Insurance rates change frequently and different factors can lead to cheaper or more expensive premiums.

Top reasons for periodically comparing car insurance quotes:

For more car insurance info, money-saving tips and free online quotes, please visit http://compare-autoinsurance.org

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Car Insurance 2020 Tips - Why Is Recommended To Compare Car Insurance Quotes Every Six Months - PR Web

The term marketing is no longer restricted to a particular person, place or thing, unlike traditional marketing. In today's era, marketing, anything under the sky is possible with the increase in social media browsing on the internet, an individual or a company can easily reach its target audience or consumers by online or digital marketing.

Promoting, advertising, marketing any product or service, online or by using digital strategies and technologies on the internet via digital tools, methodologies or mediums like mobile phone apps, emails, social media etc is called digital marketing.

There are different types of digital marketing such as:

Let's discuss the 3 important of these above marketing tools in detail:

In the world of digital marketing, content marketing is like an asset for any kind of business industry as it helps in increasing the sale of products or services, customer loyalty gets stronger and is cost-efficient.

A strategic approach should be adopted for content marketing depending on the goals and budget of your industry or business.

The content plays a major role in content marketing. By which, it means that the objective of content should be to provide the correct and precise information to your anticipated customers. Your content should be perfect, which not only gives the information about your brand or your objectives, but it should also try to satisfy and end your prospects further search of their products or services.

For example, a digital marketing company which holds expertise in rendering services like web development, SEO, web designing, internet marketing etc should have the perfect information about their services and pricing on their web pages which helps it's prospects to get a quote and help them in their buying decision.

A page containing pricing list is also a part of the content.

A lot of people have confused content marketing with blogging. But the fact is that the blogs are just a small part of content marketing.

SEO or Search Engine Optimization is the practice of making changes to your web page or website so that it can appear in the search engines. In order to attract more traffic in organic (unpaid) and attain top ranking in the search engine results, optimization of your web page or website plays a vital role.

By the process of crawling, search engines like Google, Yahoo, Bing, etc scan your website by which they can know how relevant and user-friendly it is. This helps the users to get valid, apt and useful search results. It becomes easier for search engines to recommend your website or can post to applicable search engine user when they search for keywords relevant to your products and services offered. This is only possible when you keep on improvising the SEO of your business.

Most of the businesses aim at getting the ranking on the first page of the search engines like Google, Yahoo, Bing, etc which use the keywords and phrases that are relevant and apt for their services and products. You can boost your ranking on the search engines by making some changes and improving your website.

SEM (Search Engine Marketing) is digital marketing where the promotion of websites is increased by their visibility through paid advertisements that show on the Search Engine Result Pages (SERPs).

These advertisements are also known as Pay-Per-Click ads come in different forms like text-based ads or shopping ads(product listing ads) which are mostly visual, help the customer to get the important information about the products at a glance by which they get a precise review and price of the product.

In short, SEM is a marketing system where the businesses pay to the search engines so that their ads are shown in the search results.

If you think your business is lagging behind owing to an inefficient marketing approach, then you probably need to consider digital marketing as part of your overall marketing strategy. To know how you can adopt digital marketing, get a quote.

To keep up with the fast pace of today's consumers, digital marketing provides the most prompt and immediate medium to reach your target prospects, as more and more consumers are using internet services. Traditional marketing techniques cannot help to reach a larger mass of people.

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Everything You Wanted to Know About Digital Marketing - Cape Cod Today

A new national data privacy legislative framework proposed by Privacy For America, a lobbying coalition that counts the biggest names of both Silicon Valley and advertising companies among its ranks, reveals exactly which points the broader data collection industry is willing to concede on. The centerpiece of the groups vision for data privacy protection in the United States is a model that mostly limits notices and opt-ins to certain protected groups and circumstances, instead relying on increased regulatory power to the FTC and state governments to protect individuals.

In addition to documenting the points that member companies such as Facebook and Google appear to feel are inevitable, the new privacy legislative framework also shows which practices the industry is hoping to keep in place and avoid being regulated more tightly on.

Americas biggest data companies have heavily involved themselves in the national conversation about federal data privacy protections, even calling for regulation at times. This is not out of altruism or concern for the end user, however, so much as it is an attempt to establish an early outsized influence over the process and steer this seemingly inevitable federal law in a direction that is favorable to them.

This new data privacy legislative framework that Privacy For America has proposed has all of the hallmarks of that approach. It is centrally defined as being in opposition to the notice and choice model, the current general framework under which the end user is expected to be notified of how their data is being used and to tick a box indicating their consent.

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While notice and choice has its issues, including confusing legal-ese end user agreements and lack of control over stored data after it has been given up, most privacy advocates would likely agree that the model is an important component of a data privacy protection strategy and needs to be strengthened and improved rather than disposed of. This proposal would replace notice and choice conventions with a set of norms governing data practices backed by a combination of federal and state enforcement.

The Privacy For America proposal focuses heavily on baked-in regulatory protections to prevent the use of data for the purposes of marginalization. For example, it calls for added prohibitions against the use of data for discriminatory evaluations (job applications and housing, for example) and for selective pricing based on stored demographic information. It also particularly focuses on the protection of tweens (age 12-16) who are heavy internet users but not always subject to parental oversight. The proposed privacy legislative framework also includes provisions for simplifying the language of privacy policies, and rights to greater control of stored data.

Some elements of the groups privacy legislative framework are conspicuous by their absence, however. Most notably, that data considered non-sensitive (which would include the web browsing data that is the bread-and-butter of the targeted advertising industry) would not be subject to opt-in requirements. Also, only the protected tween group would have clear access to a right to be forgotten eraser function allowing them to remove any information volunteered while they were a minor. The proposal only provides the right to request access to or request deletion of data for other groups, the only concrete offering being a once-per-year report of the companys data use similar to an annual free credit report.

The privacy legislative framework would also allow companies to collect sensitive information (financial, biometric, location and health information) on an opt-in basis, potentially circumventing existing state regulations on the collection and storage of these special data categories. It is also important to note that the proposal calls for the simplification of language of privacy policies, but not necessarily the actual opt-in or opt-out notification the end user would be clicking on to communicate their consent.

Other important points of note include:

A cursory examination reveals that these proposed data privacy protection rules appear to be an attempt to head off stronger state laws and future federal bills at the pass, particularly the new California Consumer Privacy Act. The proposals prohibitions mostly address things that are already illegal or enforceable at either the state or federal level, while codifying existing business as usual web-based data collection practices. It does not go nearly as far as European Unions GDPR, which a member letter to Congress dismisses on the basis of regulatory costs and uncertainty.

The proposal goes before Congress as several competing data privacy protection bills are either being drafted or considered; these mostly contain stronger protections for consumers that would put more of a burden on data collectors, up to criminal penalties for CEOs in the case of at least one bill.

Interestingly, a small section of the industrys online privacy protection act proactively addresses the issue of third-party data breaches and the need for improved vendor security.

The proposal would require any company that shares consumer data with vendors to develop a contract governing the data sharing terms and to conduct ongoing due diligence to ensure the data is being used appropriately and lawfully. This would require the originating company to play a greater role and take on greater obligations in policing the transfer, storage and use of customer data by vendors.

While the proposed privacy legislative framework contains useful terms, in some areas it is essentially an even weaker version of the more lax federal data security bills already being considered by Congress. While it may have some influence on the legislative process, as-is this framework seems unlikely to be adopted in a regulatory environment in which consumers are increasingly concerned about data privacy protection and how their personal information is being handled.

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Proposed Internet Privacy Legislative Framework, Backed by US Tech and Marketing Giants, Seeks to Head Off Unfavorable State and Federal Laws - CPO...