Archive for the ‘Internet Marketing’ Category

COVID-19 Started in China. To Change the Narrative, China Started to Tweet – VOA News

WASHINGTON - Jeff Kao is a ProPublica reporter who analyzed thousands of fake and hijacked Twitter accounts to see how China spreads propaganda online.

He told VOA Mandarin he started tracking the tweets in August during the pro-democracy protests in Hong Kong after noticing some strange accounts that just didnt look real.

They werent, something that Twitter disclosed when it released information on 926 accounts originating from China August 19.

Overall, these accounts were deliberately and specifically attempting to sow political discord in Hong Kong, including undermining the legitimacy and political positions of the protest movement on the ground, Twitter said.

Many of the accounts had been started by legitimate Twitter users outside China only to be hacked and repurposed by Beijing.

Twitter continued, Based on our intensive investigations, we have reliable evidence to support that this is a coordinated state-backed operation. As Twitter is blocked in PRC, many of these accounts accessed Twitter using VPNs.

The accounts belonged to a larger, spammy network of approximately 200,00 accounts that the platform suspended for violating a range of rules covering all users.

I think when social media was created, people in general hoped that it would encourage a more open civil society, discussion of opinion would be easier, said Vincent Wang, dean pf the College of Arts and Sciences and political science professor at Adelphi University in Garden City, New York.

But the Chinese Communist Party (CCP) took advantage of the open society and freedom of speech in the West and made it a tool for its own propaganda against democracy, he said.

Kao told VOA Mandarin that he noticed the accounts tweeting about Hong Kong changed. As the coronavirus spread, the accounts focusing on Hong Kong changed to focus on the epidemic initially covered up by Beijing after it was linked to a market in Wuhan selling wildlife, such as bats, for human consumption. Many coronaviruses, such as COVID-19, start out in animals and jump to humans.

As the epidemic raged through China, many of the accounts became cheerleaders for the government, calling on citizens to unite in support of efforts to fight the epidemic and urging them to dispel online rumors, wrote Kao. As the epidemic spread worldwide and became a pandemic, the accounts pointed out Chinas response at home.

We were not scared during the outbreak because our country was our rearguard. Many disease fighting warriors were thrust to the front lines said one. Others pointed out Beijings aid to countries such as Italy to ensure the world knew of it so-called mask diplomacy.

Kao told VOA Mandarin that his work led him to circumstantial evidence suggesting OneSight, an internet marketing company in Beijing, was parroting Chinese government talking points, for example, in newspaper editorials or by the Ministry of Foreign Affairs.

However, there is more than one company working with the government, he said.

Theres probably a lot more internet marketing firms out there [competing] for business essentially.

The Chinese companies are developing their techniques, Kao said, and are now reaching out to prominent people on Chinese-speaking Twitter and paying them to make favorable posts. China is a little bit later to the scene compared to Russia. So, they are trying to figure out their tactics as well.

Kao has watched Twitter take down accounts and networks.

I think they do take some steps to limit fake activities on the platform. But their approach, I think could be strengthened a little bit more, he told VOA. Twitter often seeks to increase the cost of fake boosting for commercial purposes to the point that people who do it for a profit, they dont do it anymore. But when it comes to political activities, increased costs do little to discourage the actors from acting.

However, Chinas activity is not limited to humans.

Brig. Gen. Robert S. Spalding III, special assistant to the U.S. Air Force vice chief of staff, told VOA Mandarin the Chinese deploy "bots, artificial intelligence bots that are used to promote their messages and narrative."

So, its a pretty vast effort, and it really makes it pretty difficult for people to understand whats the truth, particularly if the whole thing is just designed to create one narrative.

Calls to the Chinese Embassy in Washington for comment Friday evening were directed automatically to an operator, then went to music before cutting off.

Wang called for congressional hearings on nations use of Twitter and other platforms to spread disinformation. He wants lawmakers to find a way to protect the principle of freedom of speech while stopping the Chinese Communist Party from making negative use of the technology for its own propaganda.

He said he believes it would be futile to block Chinas accounts.

If you do that, China would have a lot of ways to cope with it by setting up even more new accounts.

Wang told VOA Mandarin the best way to combat Chinas disinformation efforts is to raise (the) publics awareness, so that people using social media can understand that if a so-called news (item) is bad quality information, a lie or disinformation, no matter how many times it is repeated, even if thousands times, it still will not become truth."

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COVID-19 Started in China. To Change the Narrative, China Started to Tweet - VOA News

10 Film Franchises That Successfully Recovered From Awful Entries – WhatCulture

Hollywoodattracts a lot of criticism for its lack of originality. Year after year,thefilm landscape seems to become dominated further and further by the latestentries in gargantuan blockbuster franchises. All of 2018 and 2019s top tengrossing films worldwide, with the exception of Freddie Mercury biopic BohemianRhapsody, were part of such series.

Itcertainly helps that the majority of these films have been well received bycritics and audiences. One bad entry can derail or even stop a franchise - burgeoning or established - dead in its tracks, as poor quality translates intonegative word-of-mouth and internet marketing and in turn lower cinemaaudiences and revenues.

Suchis the scale and marketing clout of some of these franchises and the studiosbehind them, however, that the occasional clunker is disregarded and not seenas a death knell.

Sometimes such a film is the beginning of the end for aseries as it starts to bring in increasingly diminished returns, but sometimessuch a film is the catalyst for a rethink of the series to bring it back to itsformer glory.

Hereare ten series that bounced back from mediocrity in style on at least oneoccasion.

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10 Film Franchises That Successfully Recovered From Awful Entries - WhatCulture

The main reason behind the success of Napag Trading – Feed Leader

In this era, the world has become a global village; everyone wants to cope with the needs of the modern-day. In this global village, people have to interact with each other and socialize to form a society. Society is defined as by the interaction of people which are connected either they want to grow or promote themselves, or they want to develop something that they are producing or many factoring. They do so to cope with modern needs to improve themselves and to make the people know about themselves it will increase their production and more people will come to know about the product.

Napag trading is entirely self-sufficient on its own because we believe that best marketing is providing the best marketing, so we are strictly following the quality will lead to the customer belief in you. There is no more substantial marketing than customer satisfaction and happiness, and this belief on you.

Marketing of Napag Trading:

Some tactics and techniques of marketing followed by Napag trading are as follow:

We have more than 200 products which are actively commercialized that include various household items among multiple channels.

We put some extra, and extraordinary efforts in internet Marketing as nowadays the internet is the most vastly used mass communication medium nowadays for this purpose we are in touch in ad Mobs, AdSense and YouTube add.

Different questioners are usually filled by the different people around the world that includes the feedback system in case of any miss happening Napag offers you to call their toll free numbers.

Napag trading carries out different sort of surveys to know the exact needs of the customer. As customer satisfaction is the priority of Napag trading, so we try to produce as per the requirement of the customers.

Our marketing team is paying extra special care and attention in giving something back to our company. They do visit almost all the big companies in the world and present them with their trials. So, they came to know about the products that we are producing.

Various giveaways are also carried out in which based on some simple question we send a range of products free of cost as a gift to different winners which eventually promotes Napag trading.

The budget of the Marketing:

Napag trading using most of their resources gives a special allotment for its Marketing as healthy and robust Marketing led your company to grow more. As more people will get to know about you, the more benefit Napag will be having.

We are summarizing that marketing plays an essential role in the progress of every company. We are also following some of the marketing tactics so stand among some the other companies in the world.

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The main reason behind the success of Napag Trading - Feed Leader

The 10 Best Online Marketing Strategies Today | WordStream

Everyone who knows me knows Im obsessed with unicorns not just the magical beasts youll often find hanging out near rainbows but marketing unicorns.

Whats a marketing unicorn, you ask? Its one of those magical campaigns thats so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though theyre rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

This is why its so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.

So if you find a unicorn, CLONE IT! An idea or piece of creative that does well in one online marketing channel is bound to do well in your other marketing channels as well. As Im always fond of saying, you have to go all in on your unicorns.

Ive spent a lot of time experimenting with different online marketing strategies this year. Below youll find the best of the best my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible bang for your buck.

Check it out and share Ill provide a little more detail into each of the 10 strategies, which include strategies for SEO, PPC, content marketing, social media marketing, remarketing, and more, below.

Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, youve got to raise your click-through rates and other engagement factors. Heres our process:

CTR isnt just important for SEO (duh). Its also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Heres what you need to know about raising your ad CTR:

Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadnt reached statistical significance, or people were responding to novelty, but the effect didnt last.

Here are a few more CRO truth bombs for you:

Maybe youve noticed (ha) that in the current online marketing landscape, its harder and harder to get your content noticed. The competition is insanely fierce! That means everyones attention is spread thin. But all hope is not lost, aspiring unicorns!

Regular old, plain-flavor RLSA is kind of a shell game: Youre basically cherry-picking your cheapest leads from a larger pool. Yes, you save money, but your lead volume is greatly reduced! Most people dont want that, right? We want more leads AND lower costs.

Heres how to use RLSA to get both, AKA Operation Unicorn Surge:

Newsflash, Facebook organic reach sucks. In fact, we recently discovered its even worse than we thought!!

The good news is, you can recover your reach! Heres how:

Try these brilliant competitive advertising strategies:

Not a big name yet? No problem!

Here are some crazy awesome ways to use social ads to fool people into thinking youre a big deal:

Forget Twitters advice for running lead gen campaigns its totally wrong! Do this instead:

There are insanely good reasons to republish your content on Medium like reaching a much bigger audience with minimal effort. Heres how to make the most of the Medium platform:

Thats it my absolute favorite online marketing strategies of the year, all of which Im going to keep using next year too.

Now go and find your own unicorns!

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The 10 Best Online Marketing Strategies Today | WordStream

Digital Marketing Services | Grow Your Business with …

Online Marketing Services Proven to Increase Leads, Sales, & Revenue

Marketing has changed more in the past 10 years than it had in the previous 100launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesnt count those whose jobs are internet-dependent.

How do you turn these online consumers into paying customers? With top-rated internet marketing services from an award-winning online marketing company. Your website is arguably your most important marketing asset and should serve as your 24/7 online sales representative. But how easily can it be found?

Let Blue Coronas digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. What are you waiting for? Contact us today and start dominating the web.

So, what exactly is digital marketing, and what are the different types of digital marketing channels? Were glad you asked. Digital marketing is any type of promotional activity done via the web. This includes anything in our list of marketing services:

With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspectiveincluding actionable insights you can take to close any gaps and get ahead of your competition. Well provide custom-tailored recommendations for how you can improve your online presence and performance.

Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.

Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!

Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.

Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. Weve helped companies from a variety of industries double, triple and even quadruple their website conversion rates.

63% of consumers primarily use your companys website to find and engage with you. As if thats not enough, 48% of people cited a websites design as the number one factor in deciding the credibility of a business. What does your website say about your business?

LinkedIns B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!

97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and salesFAST! The best part? Theres no waiting period.

Want to get more earned traffic, leads, and sales? Start where 93% of online experiences startwith search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldnt you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.

Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

Want 100 verified reviews in 10 days? Weve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!

We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.

No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your companys quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with them? With local search engine optimization (SEO) from one of the best local SEO companies in the nation. Your customers are searching for your businesslet Blue Corona help them find you.

Blue Corona Chat is a website chat service that makes customer communication simplefor both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs time while still providing instantaneous customer service.

Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue youve lost from those dropped leads? With Blue Coronas Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Over 100 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU! Your website should be your number one sales and marketing tool. How does your website measure up?

Think your small business cant afford services from a top digital marketing agency like ours? Think again! We have specific, affordable online marketing services for small businesses. Let us know when you contact us, and well get you set up for success.

We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of digital marketing services. Consumers now flip back and forth between stages in the buyers journey, so employing a variety of tactics like email, video, SEO, and PPC are a must.

Which services are best for your business depends on a few things:

Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.

If you just typed online marketing companies near me in Google and picked the one closest to your business, you may have made a mistake (unless its us, of course). Weve helped companies large and small all over the USA and North Americaand we can help yours, too.

At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?

Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, its a virtual sales rep with a built-in sales funnel (and if its not, it should be!). But, no matter how great your website is, it cant generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that workstransforming your web presence into a lead generation empire!

How much will working with Blue Corona help your business? Its the question every prospective client wants to know, but its difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:

Want to see the success stories of business owners just like you who signed on for our internet marketing services? Check out our case studies!

Contact us today for a free consultation. Tell us about your situation and well provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results weve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!

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Digital Marketing Services | Grow Your Business with ...