Archive for the ‘Internet Marketing’ Category

The Top 3 Internet Stocks Surging in 2020 – Investorplace.com

Internet stocks have been off to a great start in 2020.All thanks in part to increased ad spending, and higher user growth.

In fact, advertising and marketing spending could explode to nearly $390 billion in 2020 alone. Even the World Advertising and Research Center has said ad spending will increase 6% this year to $656 billion, with more than half going towards digital advertising for the first time.

Big viral events like the 2020 Olympics and the U.S. presidential election should give a boost to related stocks as well through sponsorships. With such growth in store, it only makes sense to look at the companies benefiting from it.

So, lets take a look at three of the best internet stocks out there.

Source: TY Lim / Shutterstock.com

Shares of Facebook (NASDAQ:FB) slipped in late January 2020 after reporting rising costs, and a narrowing operating margin. All after beating on the top and bottom lines with earnings per share (EPS) of $2.56, as compared to $2.53 expectations on sales of $21.08 billion, as compared to estimates for $20.89 billion.

However, FB stock is just beginning to recover.

Granted, the company does expect further deceleration of revenue growth, as noted by CFO Dave Wehner. At the same time, however, FB is seeing monumental user growth with a current base of 2.5 billion monthly active users (MAUs) up 2% from the third quarter of 2019. FB is also monetizing its private messaging apps, and testing direct ads and click-to-messaging ads.

Furthermore, analysts remain bullish on the FB stock as well. Oppenheimer analyst Jason Helfstein notes that, user growth and engagement remain strong, and focus on SMB advertisers should drive continued higher monetization. With that, he increased his target price for FB stock from $230 to $265.

Overall, Facebook is a great option for investors looking to grab one of the great internet stocks for 2020.

Source: Sattalat phukkum / Shutterstock.com

After toppling over in late 2019 on technical issues and bugs that weighed on revenue growth, shares of Twitter (NYSE:TWTR) are pushing higher once again.

In fact, year-to-date, shares are up nearly 22% and running on user data. While TWTR did miss estimates, other key numbers gave investors reason to cheer. For one, TWTR showed it had more users at the end of 2019 than many expected. Two, the company also showed revenue growth was again accelerating.

EPS of 25 cents missed estimates calling for 29 cents. However, sales ballooned to $1.01 billion as compared to expectations for $996.7 million. Even better, the companys monetizable daily active users (mDAUs) exploded to 152 million as compared to estimates for 147.5 million users.

Moreover, analysts are bullish, including Lightshed Partners Richard Greenfield who initiated a buy rating on the stock with a $45 price target:

Revenue growth typically trails user growth, as it takes time for advertisers to revalue the reach of a platform, Greenfield wrote. In Twitters most lucrative market, the U.S., it is growing users at a far faster rate thanFacebook(FB) and Snapchat (SNAP), albeit the base is still a fraction of those two companies. We believe this creates the ability to reaccelerate revenue growth meaningfully as Twitter moves through 2020.

Collectively, TWTR is another member of the great internet stocks in 2020.

Source: Jonathan Weiss / Shutterstock.com

No list of top internet stocks is complete without Amazon (NASDAQ:AMZN).

The AMZN stock continues to be an absolute beast. Since the year began, shares are up another 16% with no signs of turning lower; All thanks to a big earnings beat at the end of January. EPS of $6.47 was well above expectations for $4.03 per share, while revenue of $87.44 billion was above expectations for $86.02 billion.

Furthermore, Amazon Web Services came in at $9.95 billion, as compared to estimates for $9.81 billion. Then, it gave upbeat guidance and said revenue could fall between $69 billion and $73 billion for Q1 2020.

So, no wonder Morgan Stanley just added AMZN to its fresh money buys list, noting earnings and forecasts were very strong and not just better than expected. Analyst Brian Nowak says AMZN stock could continue to climb on the heels of investments in its one-day shopping, which is accelerating share gains even faster than expected.

That said, Amazon is clearly continuing to thrive in a number of areas which makes it one of the best choices investors could make when looking to add internet stocks to their portfolio.

As of this writing, Ian Cooper did not hold a position in any of the aforementioned securities.

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The Top 3 Internet Stocks Surging in 2020 - Investorplace.com

Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020 – Best Media Info

The third edition of Mobile Marketing Ecosystem Report 2020 by Mobile Marketing Association India and GroupM has highlighted that 80% of marketers would increase ad spend on influencer marketing next year. While OTT players are estimated to make hefty investments of approximately Rs 2.5 billion for content creation as well as distribution taking video consumption to new high, regional content, voice search and MarTech will play crucial role in the growth of mobile marketing, the report stated.

Key highlights from the report:

Ephemeral Content: Ephemeral content is a rich media format which disappears after a short duration. Due to its temporal nature, ephemeral content forces the creator to be more spontaneous and thus increases the likelihood of the content being authentic.

AI: About 80 % of large corporate giants have adopted some or the other form of machine learning in building new competent systems, complementing their core business.

E-Wallets: Indias local UPI (Unified Payments Interface) platform crossed the 1000 million user mark in October 2019, making it one of the fastest adopted payment gateways in the world, leading to a massive rise in social commerce.

Gaming: There are approximately 250 million mobile gamers in India, spending about 60 minutes every day playing mobile games.

OTT: With more than 30 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands, Indians are prone to consuming content across an array of digital formats and platforms.

Original Content on OTT: OTT players are estimated to make hefty investments of approximately Rs 2.5 billion for content creation as well as distribution.

Influencer Driven Content: Marketers believe that influencer marketing helps them engage with customer in an interactive way and thus 80% of them would increase ad spend next year.

Video: With attention spans of consumers being short, short-format advertising content is key. Currently, India is the sixth largest market in consumption of video ads.

Vernacular: 90% of new internet users over the next five years are expected to prefer regional languages to access the internet.

Voice: 25% of search queries in India are through voice commands. 38% of consumers who have engaged with voice ads find it less interfering as compared to other forms of advertising.

MarTech: CRM to programmatic ad buying, automation and artificial intelligence are making the advertising process more efficient. Nearly 80% of large corporates have adopted machine learning in some form; 30% of new-gen start-ups

Measurement Metrics: The key metrics that matter to business are output metrics, Brand and Sales metric. Very often, advertisers measure input metrics as a way to quantify or metricize their advertising efforts. While these metrics are important to ensure hygiene and efficiency of campaign input, these are not output metrics that ultimately matter to business growth.

Current mobile landscape statistics:

- India has active user base of 451mn while the internet penetration hovers over 36%

- Currently, across both rural and urban areas in India, 99% of users are using the internet on their mobile phones

- Along with cheaper data plans, smart phones have also become more affordable, allowing wider access

- Out of a population of 1.3-1.4 billion, India has 1.16 billion mobile subscribers, comprising 700 million unique mobile subscribers

- With the increase in number of mobile phones, time spent on mobile also grew to 3.7 hours per day which is a 25% jump as compared to 2017 data

- Currently, data in India is priced at USD 0.26 for 1 GB, as compared to the global average of USD 8.53 per GB

- In the third quarter of 2019, the smartphone market in India shipped a whopping 46.6 million units, fuelled by launches of new models, online sales and price corrections

- In 2019, consumers downloaded a record 204B apps worldwide, spending close to $120B which is 2x of 2016 spending

- Among all active mobile internet users in India, which stands at approximately 451 million, entertainment is the purpose for a whopping 84%

This years theme for the report revolves around how mobile is a bigger platform than digital platforms. The report also delves deep into various trends impacting consumers and marketers, and highlights reasons why its necessary to go beyond the traditional realms of digital marketing to drive business and brand outcomes. It analyses where mobile marketing stands today, what has led us here and what the future holds. Marketing to a generation of mobile users in the most effective way is only possible with a true understanding of these users and the platforms they so ubiquitously utilise.

Speaking on the announcement, Moneka Khurana, Country Head, MMA India, said, Considering the importance that mobile marketing holds for brands, marketers must be armed with the information on the trends and changes in the landscape and leverage the opportunities they provide. With the ecosystem report, our aim is to highlight these trends and opportunities, some of which have already become active in 2019 and will likely form vital elements of mobile marketing campaigns in the coming years. It is our hope that this report acts as a guide for marketers, highlighting the key focus areas, their challenges, and helping them to decipher what they must expect from this ever-changing mobile ecosystem.

Prasanth Kumar, CEO, GroupM South Asia, commented, India will continue to witness an upward trend in the growth of mobile ad spends this year. Cheaper data tariffs, the exponential growth of entertainment on mobiles and a variety of smartphones have led to the emergence of mobile-first consumption users in the country.

India is a diverse and mobile-first country, and this will further boost the growth of mobile advertising compared to digital. The availability of content in regional Indian languages is driving consumption of the mobile internet in India. We have also witnessed the use of e-commerce apps on mobile phones growing in the last few years. With a mix of utilities, mobile is going to be bigger and better in the country. he added.

Click here to view full report.

Info@BestMediaInfo.com

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Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020 - Best Media Info

Spring Car Insurance 2020: Use Online Quotes And Save Money On Auto Insurance – PR Web

Online quotes will help you get in touch with the best offers on the market and obtain an advantageous deal, said Russell Rabichev, Marketing Director of Internet Marketing Company

LOS ANGELES (PRWEB) February 23, 2020

Using online estimates will tell the policyholders if they still pay fair prices for their coverage. Comparing prices from multiple companies will help drivers have a better view of the market. When shopping online, it is important to follow the next tips:

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, free quotes and money-saving tips, please visit https://compare-autoinsurance.org/.

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Spring Car Insurance 2020: Use Online Quotes And Save Money On Auto Insurance - PR Web

Bloke forks out 12m, hands over keys to tropical island to shoo away claims that his web marketing biz was a scam – The Register

An Australian fella who made bank from thousands of military veterans and retirees through a 21-step proven system of internet marketing must cough up 12m ($16m) in settlements and is banned from selling any similar programs in future.

These arrangements were announced this week following an initial ruling against My Online Business Education (MOBE) back in June 2018, when a US watchdog noted that the company was charging a 38 ($49) entry fee for the program, which consisted of a series of videos and endorsements from happy members. In short, MOBE was accused of fraud.

Those who signed up were then bombarded with sales pitches for membership packages that costs much more sometimes into the thousands but would walk them through the remaining advanced steps of the "educative" program.

At the end of the process, and having handed over as much as 23,000 ($30,000), the system was eventually revealed like a bad TV pilot to be the exact one they had just gone through. Customers were then encouraged to start selling the self-same scheme to others, on commission.

MOBE took out a vast number of online ads, extensively used social media, and ran live events in its bid to target independent would-be entrepreneurs and banked hundreds of millions as part of the scheme, with that money transferred to offshore bank accounts, America's Federal Trade Commission discovered.

The scheme involved at least 18 corporate shell companies in Australia, Costa Rica, Fiji, Hong Kong, Malta, and the United States. All the US entities involved were payment processor companies that shifted funds from Americans to accounts in the other countries.

The main company, we're told, was based in Malaysia and run by Australian Matthew Lloyd McPhee. McPhee agreed to pay $16m from his personal and company accounts, and to surrender real estate he owns: Bounty Island in Nadi Bay, Fiji; the Sunset del Mar Resort in Costa Rica; and two apartments in Kuala Lumpur.

He is set to be permanently banned from selling business coaching programs and investment opportunities in the US. Another $1.3m will come from the estate of his deceased partner-in-crime Russell Whitney.

In December 2018, the trade commission also settled with another MOBE executive, Susan Zanghi, in which she turned over 25,600 ($33,400) in frozen assets and any funds held under in corporate bank accounts. She is also banned from selling or marketing business coaching or investment opportunities in future.

The watchdog estimates that McPhee and friends made more than 230m ($300m) from the alleged scam there has been no admission of guilt by any party nor any conviction and the full total against him is said to be $318,512,336. He is expected to provide investigators with full details of any other accounts and assets he possesses, and if he fails to do so, there will be consequences. A judge still has to sign off on McPhee's settlement [PDF] which was approved by the FTC 5-0 on Thursday.

As ever, folks are warned not to sign up to get-rich-quick schemes because they are, generally speaking, always but always too good to be true.

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Bloke forks out 12m, hands over keys to tropical island to shoo away claims that his web marketing biz was a scam - The Register

Exults Internet Marketing Agency Sponsors the 10th Annual Texas Hold’ Em Charity Poker Tournament to Benefit the Jason Taylor Foundation and SIDES…

Exults representatives, Philip DiPatrizio and Zach Hoffman, celebrating their second win at the 10th Annual Texas Hold Em Charity Poker Tournament.

FT. LAUDERDALE, Fla. (PRWEB) February 11, 2020

Exults, a digital marketing agency located in Fort Lauderdale, is proud to have sponsored a table in the 10th Annual Texas Hold Em Charity Poker Tournament on Saturday, February 8th at Smoke on the Water in Weston.

We are always excited to attend the Texas Hold Em Charity Poker Tournament event, said Zach Hoffman, the CEO of Exults. And by joining together we hope to make a difference in improving services to benefit the youth and saving lives from Ewings Sarcoma.

Celebrity Cruises was the title sponsor of the event along with the support of other sponsors Exults, Smoke on the Water, Milams Market, Baker Concrete Construction, StevenDouglas, Ultimate Software, and more!

Hosting over 160 players and 16 poker tables, last Saturdays Charity Poker Tournament was a success.

This is the second year a representative from the Exults table has won the tournament. In 2012, an Exults table representative, Zach Hoffman, had taken the bracelet home. This year, an Exults representative, Philip DiPatrizio, was also a supporting sponsor and left the tournament as a winner, donating the cash prize for a good cause (See featured image).

The Jason Taylor Foundations mission is to support and create programs that facilitate the personal growth and empowerment of South Floridas children in need by focusing on improved health care, education, and quality of life.

SIDES (Sydneys Incredible Defeat of Ewings Sarcoma) Charity aims to help families suffering from Ewings Sarcoma and other pediatric cancers, and also helps fund research to find a cure for the disease.

Exults is proud to show support by sponsoring this great event raising funds to empower the younger generation and better the lives of those dealing with the unforeseen circumstances resulting from Ewings Sarcoma.

More About Exults: Exults is a full-service internet marketing company that is results driven for its clients and offers a complete range of internet marketing services to reach its clients goals. Exults premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and Digital PR. For more information, please visit the Exults website (https://www.exults.com/) or call 954-763-1130.

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