Mediaboss Marketing

Everyone who knows me knows Im obsessed with unicorns not just the magical beasts youll often find hanging out near rainbows but marketing unicorns.

Whats a marketing unicorn, you ask? Its one of those magical campaigns thats so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though theyre rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

This is why its so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.

So if you find a unicorn, CLONE IT! An idea or piece of creative that does well in one online marketing channel is bound to do well in your other marketing channels as well. As Im always fond of saying, you have to go all in on your unicorns.

Ive spent a lot of time experimenting with different online marketing strategies this year. Below youll find the best of the best my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible bang for your buck.

Check it out and share Ill provide a little more detail into each of the 10 strategies, which include strategies for SEO, PPC, content marketing, social media marketing, remarketing, and more, below.

Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, youve got to raise your click-through rates and other engagement factors. Heres our process:

CTR isnt just important for SEO (duh). Its also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Heres what you need to know about raising your ad CTR:

Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadnt reached statistical significance, or people were responding to novelty, but the effect didnt last.

Here are a few more CRO truth bombs for you:

Maybe youve noticed (ha) that in the current online marketing landscape, its harder and harder to get your content noticed. The competition is insanely fierce! That means everyones attention is spread thin. But all hope is not lost, aspiring unicorns!

Regular old, plain-flavor RLSA is kind of a shell game: Youre basically cherry-picking your cheapest leads from a larger pool. Yes, you save money, but your lead volume is greatly reduced! Most people dont want that, right? We want more leads AND lower costs.

Heres how to use RLSA to get both, AKA Operation Unicorn Surge:

Newsflash, Facebook organic reach sucks. In fact, we recently discovered its even worse than we thought!!

The good news is, you can recover your reach! Heres how:

Try these brilliant competitive advertising strategies:

Not a big name yet? No problem!

Here are some crazy awesome ways to use social ads to fool people into thinking youre a big deal:

Forget Twitters advice for running lead gen campaigns its totally wrong! Do this instead:

There are insanely good reasons to republish your content on Medium like reaching a much bigger audience with minimal effort. Heres how to make the most of the Medium platform:

Thats it my absolute favorite online marketing strategies of the year, all of which Im going to keep using next year too.

Now go and find your own unicorns!

Read more here:
The 10 Best Online Marketing Strategies Today | WordStream

Online Marketing Services Proven to Increase Leads, Sales, & Revenue

Marketing has changed more in the past 10 years than it had in the previous 100launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesnt count those whose jobs are internet-dependent.

How do you turn these online consumers into paying customers? With top-rated internet marketing services from an award-winning online marketing company. Your website is arguably your most important marketing asset and should serve as your 24/7 online sales representative. But how easily can it be found?

Let Blue Coronas digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. What are you waiting for? Contact us today and start dominating the web.

So, what exactly is digital marketing, and what are the different types of digital marketing channels? Were glad you asked. Digital marketing is any type of promotional activity done via the web. This includes anything in our list of marketing services:

With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspectiveincluding actionable insights you can take to close any gaps and get ahead of your competition. Well provide custom-tailored recommendations for how you can improve your online presence and performance.

Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.

Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!

Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.

Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. Weve helped companies from a variety of industries double, triple and even quadruple their website conversion rates.

63% of consumers primarily use your companys website to find and engage with you. As if thats not enough, 48% of people cited a websites design as the number one factor in deciding the credibility of a business. What does your website say about your business?

LinkedIns B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!

97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and salesFAST! The best part? Theres no waiting period.

Want to get more earned traffic, leads, and sales? Start where 93% of online experiences startwith search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldnt you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.

Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

Want 100 verified reviews in 10 days? Weve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!

We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.

No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your companys quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with them? With local search engine optimization (SEO) from one of the best local SEO companies in the nation. Your customers are searching for your businesslet Blue Corona help them find you.

Blue Corona Chat is a website chat service that makes customer communication simplefor both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs time while still providing instantaneous customer service.

Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue youve lost from those dropped leads? With Blue Coronas Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Over 100 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU! Your website should be your number one sales and marketing tool. How does your website measure up?

Think your small business cant afford services from a top digital marketing agency like ours? Think again! We have specific, affordable online marketing services for small businesses. Let us know when you contact us, and well get you set up for success.

We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of digital marketing services. Consumers now flip back and forth between stages in the buyers journey, so employing a variety of tactics like email, video, SEO, and PPC are a must.

Which services are best for your business depends on a few things:

Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.

If you just typed online marketing companies near me in Google and picked the one closest to your business, you may have made a mistake (unless its us, of course). Weve helped companies large and small all over the USA and North Americaand we can help yours, too.

At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?

Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, its a virtual sales rep with a built-in sales funnel (and if its not, it should be!). But, no matter how great your website is, it cant generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that workstransforming your web presence into a lead generation empire!

How much will working with Blue Corona help your business? Its the question every prospective client wants to know, but its difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:

Want to see the success stories of business owners just like you who signed on for our internet marketing services? Check out our case studies!

Contact us today for a free consultation. Tell us about your situation and well provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results weve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!

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Digital Marketing Services | Grow Your Business with ...

July14, 20165 min read

Opinions expressed by Entrepreneur contributors are their own.

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

Related:5 Ways to Improve Your Content-Marketing Strategy in 2016

The way I see it, there are a handful of online marketing strategies you need--as in, your startup wont be able to thrive without them.

What do I mean, you need these strategies? After all, isnt marketing optional? Isnt it possible to build a business even without an online presence? Technically, yes, but youll be missing out on enormous potential by doing so.

All the strategies I qualify as necessary exhibit the following traits:

Its the combination of these factors that makes your work in these areas necessary.These are the strategies I deem necessary:

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnershipsand lend a face to your otherwise faceless organization. And it's free to do, from a monetary perspective, though you will need to invest a significant amount of time.

Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooksand other long-form content to attract downloads, signupsand conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing isincredibly versatile and useful, and, if it's valuable, your customers will expect you to have at least some of it in place for them.

Related:5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO isnot much more of an investment if youre already creating new content regularly --and its well worth that extra investment if for no other reason than to make sure your site is properly indexed.

Most of these strategies aim to get more people on your site, but what do those people do once theyre there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion.

Sometimes, this means including more conversion opportunities, and other times, improving the ones you already have.

Social media marketing isnt the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputationand far more inbound traffic with your syndicated links.

Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followersand other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brandand keep your brand top-of-mind with your audience.

Related:The 4 Essentials of Video Content Marketing Success

As you may have noticed from thesedescriptions, theres one other key advantage these strategies offer: Theyall work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursuethem all, complementing your efforts across these multiple areas, youll see an even higher potential return.

Link:
The 6 Online Marketing Strategies Every Entrepreneur Needs

Mary Lou Roberts is Professor Emeritus of Management and Marketing at the University of Massachusetts Boston. She taught in the marketing area there for over 20 years. Her Ph.D. in marketing is from the University of Michigan. She is the senior author of Direct Marketing Management, second edition and a co-author of Social Media Marketing: A Strategic Approach, second edition. She has published extensively in marketing journals in the United States and Europe. In 1997 her article "Expanding the Role of the Direct Marketing Database" was included in the Journal of Direct Marketing Best of the Decade Ten Year Retrospective. She has been an active member of many professional organizations and has served on a number of their boards including the local and national boards of the American Marketing Association, Mass Audubon and the Advisory Board of Professional Organizations of the U.S. Department of the Census.

Debra Zahay is a Full Professor of Marketing and Department Chair of Marketing and Entrepreneurship at St. Edward's University in Austin, Texas, where she has overseen the inclusion of digital marketing and analytics in the undergraduate curriculum. She holds her doctorate in marketing from the University of Illinois, Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. She has published extensively in marketing journals in the United States and Europe. She has served as a vice president on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Marketing EDGE organization and the editorial board of the Journal of Marketing Analytics as well as that of Industrial Marketing Management. She has been the Editor-in-Chief of the Journal of Research in Interactive Marketing since 2012, guiding the explosive growth in influence of that journal.

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Internet Marketing: Integrating Online and Offline ...

Internet marketing is the best way to get your business found online - whether it be with one technique or a combination of a few.

However, marketing budget can be a deciding factor in what kind of strategy you use for your company - so before deciding, it's likely that you'll do some research to inform yourself on the latest Internet marketing prices.

Most companies don't post their marketing price list on their websites, which can make it difficult to understand what strategies you can afford. On this page, we'll help you decide what strategies are right for your business and whether or not they fit your marketing budget by providing you with transparent Internet marketing prices.

1.5 BILLION

in client revenue

4.6 million +

leads for our clients

1.8 million

client phone calls

So what is the average cost of online marketing? Read on to find out!

Keep in mind that every Internet marketing agency is different, and offer their marketing services at different prices. The marketing price list provided is based on research, as well as WebFX Internet marketing services pricing.

Search engine optimization (SEO), is the process of improving your website with elements such as backlinks, informative copy, and a clean HTML code. By improving your website in these ways, Google will rank you higher in search engine results pages, or SERPs, which helps customers to find you quickly and easily.

SEO is the best way to ensure that your customers can find you online, and it should be the first strategy you consider for your Internet marketing campaign.

At WebFX, we offer numerous SEO plans, customized to your needs and budget.

In 2019, small and medium-sized businesses (SMBs) should expect to pay $500-$20,000+ per month for SEO, depending on the size of their sites and campaign goals.

PPC, or pay-per-click advertising, is a kind of paid ad system that works on a bidding system.

You can run PPC ads in search engines like Google or Bing, and you can also run them on social media platforms like Facebook or Twitter.

Each ad is targeted with keywords that mean the most to your audience, and you pay every time that ad is clicked - based on the popularity of that keyword. For example, if you want to target a keyword that hundreds of other competitors are also trying to target, you're going to pay more per click since there is more competition.

With WebFX, you can expect to pay 5-20% of your monthly ad spend for our PPC services. For most SMBs, ad spend ranges between $2,500-$5,000+ per month.

Email marketing is a cost-efficient way to reach customers that you already know are interested in your product or service.

In order to start an email marketing campaign, you'll first have to gather a list of subscribers. This is what allows email marketing to be hyper targeted - the emails you send are going to consumers who have already expressed interest in your business by providing contact information.

An email marketing campaign has many different components including custom unsubscribe pages, mobile and desktop optimized templates, and basic email send fees.

For email marketing services from WebFX, you'll pay $300-$5000 per month or $0.1-$0.05 per recipient.

With billions of users, social media presents some of the best platforms for marketing. It not only shares information with your friends and followers, but has the potential to reach thousands of others.

Social media platforms are a great place to share links, images, and updates about your business.

At WebFX, our pricing varies depending on how many platforms you want to be active on. We offer social media marketing for Facebook, YouTube, Tumblr, Twitter, LinkedIn, Pinterest, and Instagram.

Per month, you can expect to pay $250-$10,000 for social media services.

Many business owners forget that web design is a huge part of your marketing campaign. Your web design essentially acts as a first impression of your company to online consumers, which makes it a crucial part of your marketing strategy.

It's crucial that you have a design that speaks to your brand, and represents you in a visual way. A good web design will include seamless navigation, images and graphics, and great content placement.

Typically, businesses spend $2500-$100,000 on custom web design projects.

There are countless elements that go into web design, so it's difficult to give an exact price range. That's why we've created a web design cost calculator that you can use to input your needs, and get a general quote.

Though many agencies don't share pricing on their website, it's important to consider an agency that does.

At WebFX, there are no hidden costs, and we want to save you time by making sure that you know whether or not our services fit your budget.

No matter what Internet marketing services you're interested in, we can create the perfect campaign for your company. Our in-house design team, SEO specialists, copywriting team, and more will work to bring you more site visitors, and a higher conversion rate.

Contact us today for a free quote!

Discover the real power of the Internet. Invest in your future with WebFX. Youll love our competitive Internet marketing pricing. Call 888-601-5359 or click here to learn more.

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Internet Marketing Services Pricing | Marketing Price List