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There will be an average 6.1% increase in media prices in 2020, as the commercial audiences supplied by media owners shrinks by approximately 1.6%.

The Global Advertising Expenditure report from Zenith paints a bleak picture for advertisers for the year ahead, saying after the sustained decline in commercial print audiences, the industry is now seeing the same with TV amid the rise of ad-free streaming services like Netflix, Amazon Prime Video, HBO, and Disney+.

Price inflation will counterbalance the decline in global audiences for TV, leading Zenith to predict that there will be zero growth in the medium over the next three years.

However, the newspaper and magazine industry will not be able to counter the effect as easily. Prices are rising for printed newspapers and magazines but not quickly enough to compensate for the persistent and rapid decline in readership. This means newspaper ad spend will shrink by 4.5% a year to 2022, and magazines will shrink by 8.1% a year.

Overall it said that the supply of commercial audiences has shrunk by 1.3% a year on average since 2010 while media inflation has averaged 6.5% a year.

"This is a continuation of a trend that has shaped the ad market for the whole decade, but what were now seeing is that TV inflation has reached high enough levels that its forcing brands to shift spend to other channels, even though they are generally less effective at generating rapid mass reach," said Jonathan Barnard, head of forecasting at Zenith.

"Overall brands have been faced with a choice: continue to rely on TV, spending more to get less, or invest in data and technology that allows them to aggregate digital audiences cost effectively. The latter is a more sustainable strategy in the long term."

Internet ad spend will continue to grow though, the pace at which it's rising will slowly decline. In 2019 it was up 11% and this will fall in 2020 to 10% growth and average 9% growth by 2022, when Zenith expects internet advertising to account for 54% of global ad spend (it currently stands at 47%).

However, inflation for online advertising is even higher than TV with Zenith estimating it will hit 9.1% in 2020.

"Demand is running well ahead of supply, because of this need to make up for falling mass audiences through television channels, and the influx of small-business advertisers on Facebook and Google," added Barnard. "Also, the quality of digital environments is improving, allowing advertisers to use the likes of Instagram or long-form video platforms for proper brand-building campaigns."

Display is winning the majority of this ongoing spend, which includes everything from banner ads to online video and social media, while paid search and classified are now both lagging behind display, growing at an average of 7% and 1% a year to 2022 respectively.

Tim Irwin, chief executive for EMEA at WPP media agency Essence said clients are already shifting spend accordingly.

"When there is competition and a scarcity of inventory, brands must continually evolve and divest their spend in other channels - for our clients that means keeping up to date with media price inflation across the ecosystem, and assessing whether that change justifies spending and adjusting accordingly. Our clients are always exploring new channels, but when it comes to top budget winning channels they will always be the ones which provide transparency, measurement and ease of working," he said.

"Offsetting these kinds of changes are one of the many reasons we continue to invest significantly in machine learning-driven optimisation of planning and buying."

Despite the worlds eyes set to be on events like the Tokyo 2020 Summer Olympics, Uefa Euros and US Presidential elections 2020 is a so-called quadrennial year there has been no upgrade to growth in advertising expenditure.

In 2019, total ad spend grew 4.2% but in 2020 it will rise by just 0.1% more to reach $666bn (507bn).

Zenith said it would normally expect a comfortable year-on-year growth of ad spend but laid blame for the non-existent movement on the US-China trade war which is "interrupting supply chains and rerouting trade and investment". Overall, the tense relations between the two superpowers has led to uncertainty among advertisers and resulted in strict budgeting.

Zenith estimates this economic headwind will cost the global ad market 1.1 percentage points of growth in 2020. Without it, the market would be up by 5.4%.

Yet despite the trade dispute, the US and China are still leading global ad spend growth. The US ad market is forecast to grow by $39.1bn between 2019 and 2022, while China grows by US$10.3bn, and together will account for 56% of all growth in ad expenditure over the next three years.

Spend in North America has largely been boosted by the flood of new small and medium-sized companies using Facebook and Google to advertise for the first time, Zenith said.

However, India will take over as second-biggest contributor to ad growth in mid-2020s. Its expenditure will grow by $4.3bn between 2019 and 2022 with Zenith saying it has great potential for long-term growth.

Meanwhile, though political uncertainty continues to plague the UK ad market it will grow by 4.9% in 2020, up from 3.2% in 2019. This has been driven primarily by very strong digital spending, which will be up 6.9% next year.

We expect strong growth from UK advertising next year, despite the political and economic uncertainty, because it is embracing the digital transformation of marketing wholeheartedly, said David Mulrenan, Zenith UKs head of investment.

In 2022, the share of UK ad spend devoted to digital media will reach 71%, making the UK the first market in the world to exceed 70% digital ad spend.

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Ad land braces for 6.1% inflation in media prices - The Drum

LOS ANGELES, CA / ACCESSWIRE / December 7, 2019 / Compare-autoinsurance.org has launched a new blog post that explains what you have to do after the car got stolen and how a car insurance company can help.

For more info and free car insurance quotes online, visit https://compare-autoinsurance.org/important-steps-that-you-need-to-follow-if-your-car-got-stolen/.

The perfect day of any driver will be ruined if his car is missing. He remembers exactly where the vehicle was parked, but now it's not there anymore. Suddenly, the driver realizes that the car got stolen.

Drivers that got their cars stolen should follow the next steps:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

"Having your car stolen can put you in a delicate situation. Knowing what steps to take after you realize that your car got stolen can help remedy this situation," said Russell Rabichev, Marketing Director of Internet Marketing Company.

CONTACT:

Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: cgurgu@internetmarketingcompany.bizWebsite: https://compare-autoinsurance.org/

SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/569473/Important-Steps-to-Follow-After-Discovering-That-the-Car-Was-Stolen

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Important Steps to Follow After Discovering That the Car Was Stolen - Yahoo Finance

The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with everyone having the ability to connect with everyone else on issues of common interest. Now the third Internet revolution, led by voice, humanitys most used communication channel, is going to result in a screen-less omnipresent Internet.

Presently more than 20 percent of search queries in India are already done by voice. And by 2020, 50 percent of all global searches will be voice searches. In fact, India is seeing 270 percent year on year growth in voice searches, as revealed by Google. One of the reasons for the humongous growth is because voice is faster than typing. Also in rural areas, where people cant read or write in English, this technology comes handy. Since the Indian market is one of the biggest and fastest growing markets, big players like Amazons Alexa, Google Home etc, are now focusing and placing bets on Indian languages and the Indian market.

Some of the major players in the voice Internet market are:

There are fundamentally three ways in which consumers will engage with Internet using voices.

Our device of engagement remains the same, our existing laptop or phone. However instead of using a keyboard to input information, we use voice to input information. And the response (output) can either be displayed on the screen or the response can get called out by the machine.

This has an immediate impact on SEO. Google is the gateway to the Internet for any consumer and thus it is important for brands and businesses that they show up in a Google search. However search using voice is more conversational compared to search using a keyboard.

Eg : Keyboard search: Italian restaurant Mumbai

Eg : Voice search: Can you recommend a good Italian restaurant in Mumbai in my neighbourhood

Thus SEO strategy will need to be tweaked to include phrases rather than just key words.

Similarly website content will need to be more nuanced and conversational, akin to a chatbot engagement. Traditional websites are organised in the form of About Us - Our Services - Contact Us kind of linear structure. In a voice internet world, we need to envisage a consumer conversation with a brand website and create an interface that responds to a conversational question, assuming multiple possible paths in which the conversation can go.

The second and perhaps more revolutionary use of voice internet is the use of devices for interaction.

In the simplest form, these devices will be the likes of a Google Home or an Alexa. The market for these devices is now growing by leaps and bounds. Currently, these devices are being used to find answers to simple questions like What is the weather, Play some instrumental music and Which movies are playing in town. As these devices grow smarter, very soon they will replace the family dog. I envisage a voice device at some point becoming a part of the family, and actually engaging in conversations and providing inputs during a discussion.

As per Alexa, every day in the morning, thousands of people get up and say Good morning to their device showing not only how people are making an effort to be polite to a piece of technology, but also the fact that these devices are becoming a part of our lives.

From a brand perspective these devices pose a major challenge. Unlike screen-based internet, where a Google query could list a whole bunch of responses on the first page of the search result, a voice device wont call out so many results. It will call out a very limited number of results. In such a situation, how does a brand ensure that it figures in the results that get called out. Also brands will be forced to define a voice personality for their brand. When a brand responds via the Internet of voice should it be a male voice or a female voice. What should be the tonality of the voice? Should it be preachy, or should it be funny?

Additionally, how would SEM work in case of a voice device? How do ads get activated in a voice search? I am already seeing some initial examples of ads where before providing response to my query, the voice assistant runs a 15 second brand ad. While opportunity for putting out multiple search results and multiple ads may decrease substantially in a voice search, I think the number of queries (and thus opportunities) to engage with consumers will increase dramatically.

Voice devices are allowing brands to create the equivalent of apps that can be fired on the voice assistant. Just like we can create a brand app, and host it on various phone operating systems (like Android or IoS, etc), similarly, we can create brand apps and host it on voice assistant platforms. The next media war will be for brands to find space on the consumers voice assistant.

Perhaps the most significant impact of voice will be seen in IoT devices. With embedded chips in pretty much every device or gadget, which can be then linked to the Internet, one could actually talk to any device. So you could ask a light bulb to switch itself on or off; or you can ask your fridge to order supplies via your preferred e-grocery store; or you can ask you washing machine to place a service request with the manufacturer. And then of course, you could have a driverless car that not only ferries you from one place to another based on your voice command, but can actually have a conversation with you based on your mood, play music of your choice or book a spa for you on your way back from the office if you sound too tired. More and more companies are jumping on this bandwagon.Already, Ford lets you talk to your car, Huawei and LG let you talk to your phone and fridge and ADT lets you talk to your burglar alarm!

KidsMD, a voice-based application that runs on Alexa, helps provide parents answers to questions about childrens illness and also gets real-time information about drugs, procedures and how to treat their child. Parents find it more reassuring to hear the responses then seeing the responses displayed on a screen! Boston Hospital is attempting to use voice-based communication in the operation theatre. Doctors in the operation theatre take pictures of body parts during a surgery but labelling these pictures later becomes a challenge since the pictures look fairly similar. Using a voice assistant, the doctor keeps calling out the body parts as he keeps photographing them and the voice assistant does the image tagging. Or imagine pilots in the cockpit no longer referring to physical manuals or even their IPads. They can simply call out, and a voice assistant can provide the relevant answer in real time.

The Internet of Voice is truly the next big revolution, with some incredible possibilities.

(Edited by Suruchi Kapur- Gomes)

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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How Internet of Voice is changing the rules of digital marketing - YourStory

David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten.More posts by this contributor

Private equity and venture capital investors are copying our counterparts in the hedge fund world: were trying to automate more of our job.

When I was single, I registered for (a lot of) dating websites. When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. Thats why 40 million Americans use online dating sites. But, most of use raise capital and source deals the same way people looked for dates 20 years ago: networking at conferences (or bars).

Most of us want one spouse and were done, but in business, you want a lot of partners. Id argue that the same type of technologies that have revolutionized dating can revolutionize our industry.

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or origination. However, in private markets, there is more room to optimize across all 11 steps of the investing process. Below, Ill walk through how progressive investors are using technology and analytics throughout all of their operations. To learn more about this space, I suggest joining an online community I co-founded, PEVCTech.

Before you can actually invest, you have to manage your fund. This is harder than it sounds. In the private equity universe, most partners have primary training as deal-makers, not as managers. When I talk with junior personnel at private equity firms, the quality of firm management is a frequent complaint.

Ive used Asana extensively to manage activities firm-wide. I also use several living Google docs to maintain the minutes and the group agendas for my fixed weekly meetings. I use another live Google doc to maintain my database of companies Im marketing to other VCs. That Google document provides cut and pasteable text I can share with other investors, based on their stage, focus and appetite.

Other investors use Trello, Basecamp, and Monday for making sure that everyone at the firm knows each others long-term OKRs and short-term projects. Point Nine Capital uses 15Five for continuous employee feedback.

One aspect of management which merits attention is your own cybersecurity, which should not be left until a crisis to address. Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. (See A comprehensive guide to security for startups by Bessemer Ventures.)

Kyle Dunn, CEO of Meyler Capital, says investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. It sounds simple; however, very few asset managers actually do it. I agree.

Many tools designed for B2B marketing in general are also relevant to investors. I know of funds using Constant Contact, Goodbits, Pardot and Publicate to create light newsletters for internal and external consumption. A major angel group uses Influitive, an advocate management tool, to track, activate and motivate their members. Other VCs use Contently* or Social Native* to create relevant content. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing.

Point Nine Capitals website is now powered by Contentful it uses Unbounce for landing pagesand Typeform for surveys and other data collection. Were using TinyLetter for our Content Newsletter and Buffer to schedule social media posts. Last but not least, we still use MailChimp to publish our (in)famous newsletter. I also use Mailchimp for the teten.com and pevctech.com mailing lists. Point Nine Capital uses Mention for media monitoring. Teten.com is built on WordPress as my content management system.

I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com, Linkedin, AngelList, and (passively) Twitter and Facebook. I use Google Drive to host my conference presentations, which are all embedded at teten.com. I use Diigo, a social bookmarking tool, to keep a record of useful websites. I have also configured IFTTT to share on Twitter anything new I post on Diigo.

Qnary is one of numerous tools which can help build out your team members virtual presence. A tool like Quuu identifies relevant, shareable content to keep your social media channels active.

There are two crucial aspects of marketing that investors often overlook: automation and analytics, wrote Sabena Quan-Hin, Marketing Manager at Flow Capital. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. At Flow Capital, we use HubSpots sequences and workflows functions to automate a bulk of our emails and internal tasks. This provides us more time to develop meaningful relationships with prospects and customers. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.

Tim Friedman, Founder, PE Stack, said, If I could offer one piece of advice to todays managers, it would be to take the time to understand the demands of the modern institutional LP. Todays investors are allocating more to alternatives in an environment where there are record numbers of new funds; and seeking deeper relationships with managers via direct and coinvestments. The past few years have therefore seen a huge rise in the proportion of LPs using specialized tools to manage and understand their portfolios, including platforms such as Chronograph, Solovis, Allocator, Cobalt LP, eFront Insights, iLevel, Burgiss.

The proportion of LPs using technology to manage their portfolios will continue to increase, and GPs unable to provide quality data to LPs will find it increasingly hard to retain and attract LPs. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. Excel and Google simply arent going to cut it if you expect to build a high quality institutional investor base.

A more efficient approach to fundraising than haphazard networking is to mine the data exhaust from the limited partner universe to identify those LPs most likely to find your fund attractive and focus all your energy on them. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

I always make a point of keeping firm records updated in the major data-trackers tracking the VC industry: AngelList, CB Insights, Crunchbase, Dow Jones VentureSource, Pitchbook, Preqin, and Refinitiv Eikon. LPs, coinvestors, and press use these tools, so I work for free for these data vendors to make sure that their data about our activities is correct. This is a great example of why data businesses have substantial moats.

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Cobalt for General Partners helps GPs to optimize their fundraising strategy. MandateWire and FinSearches provide leads on limited partners with new mandates which might fit your fund. Evestment is a platform for capital-raisers; Evestment TopQ automates private markets performance calculation.

I am a heavy user of DocSend, a secure content sharing and tracking platform that can be used to seamlessly share recurring materials with potential LPs. It provides analytics to track shared materials across target senders and improve the content for future leads. Point Nine Capital uses Qwilr to create modern, mobile-native collateral.

Most funds open data rooms to share previous reports, performance data, pitch decks, legal docs and other fundraising material with LPs. Ive seen funds using Ansarada, Allvue, Box, CapLinked, dfsco, Dropbox, Digify, Drooms, Google Drive, iDeals, Intralinks, Ipreo, Merrill Corporation, and SecureDocs for their Virtual Data Rooms. These same tools are used by companies raising capital.

Ive also experimented with using services which are marketplaces between LPs and GPs: CEPRES, DiligenceVault, FundVeil, Harvest Exchange, and Palico. Some funds are using technology-enabled intermediaries to help them sell to retail LPs, e.g., Artivest and iCapital Network.

Deer Isle Group has built the D.I.G. Beacon technology system, which automatically outbound-solicits a universe of over 10,000 institutional investors, without requiring LPs to register for an online network of funds.

Crystal guides you in how to influence a particular person, based on their online presence. X.ai is a virtual assistant which can coordinate your fundraising and other meetings.

Originally posted here:
Progressive VCs and private equity are using tech and analytics to revolutionize investing - TechCrunch

Early indications show that food comas on Thanksgiving couldnt keep people from going online to do a little, or as data already suggests, a lot of shopping. Adobe showed online retail sales on Thursday will reach a record level of $4.4 billion.

The number would represent an 18.9% year-over-year increase compared to last years $3.7 billion. Thus far, sales have reached $2.2 billion with almost 50% of sales stemming from shopping on mobile devices.

Per a CNBC report, online retail shopping has become increasingly important for retailers in recent years as consumer trends have shifted from shopping at physical stores to buying products from their phones or computers. Companies such as Amazon, Walmart and Target have benefited from this shift.

The strong online sales performance to-date suggests that holiday shopping starts much earlier than ever before, said Jason Woosley, vice president of commerce product and platform at Adobe, in a statement.

What will be important for retailers to track is whether the early discounts will drive continued retail growth overall, or if they have induced consumers to spend their holiday budgets earlier, Woosley added.

Retail stocks are already shining stars as the major indexes have been reaching record highs amid optimism that a U.S.-China phase one trade deal will come into fruition.

According to the CNBC report, Amazona perennial darling on Wall Streetis up 21.1% this year while Walmart and Target have surged 27.5% and 90.5%, respectively. Others such as Kohls, Gap and Macys have struggled as shopping continues to move away from brick-and-mortar retailers in favor of online shopping. Year to date, Kohls shares are down 27.2% while Gaps stock has shed 34.4% of its value. Macys is the worst-performing stock in the S&P 500 in 2019, plunging 48%

ETF Investors looking to play the heavy online shopping numbers can look at the ProShares Online Retail ETF (ONLN). ONLN seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

The index tracks retailers that principally sell online or through other non-store channels. The index uses a modified market-capitalization weighted approach, is rebalanced monthly and is reconstituted annually.

Retailers may include U.S. and non-U.S. companies. To be eligible, retailers must: be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems; have a market capitalization of at least $500 million; have a six-month daily average value traded of at least $1 million; and meet other requirements.

This article originally appeared on ETFTrends.com.

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Early Data Suggests Online Shopping Sales Will Hit $4.4B - ETFdb.com