Mediaboss Marketing

Despite the ever-expanding choice of new consumer touchpoints available in the digital age, email still remains one of the most engaging promotional mediums available to todays businesses.

Source

Niche or sector aside, email is a potent means of grabbing the attention of both prospective and existing partners, customers, and clients.

78% of brands have seen a rise in email engagement over the last 12 months. And, for every dollar you invest in marketing, you can expect an average return of $42 (thats one healthy ROI).

Emails drive customer engagementbut, only if you get them right. In these times of isolation building customer engagement and driving brand loyalty is essential.

To help you do just that, here are three essential tips for driving customer engagement through email.

Optimize your email signature

Most business owners and marketers overlook the power of an effective email signaturebut, it makes a big difference.

If you create an email signature that is informational, visually balanced and flows with the rest of your email, you will drive customer engagement. And, yes, you can add a signature to a promotional email (if anything, it will make it more human).

Here are some tips to help you create a business-boosting email signature:

Make sure that your email signature is consistent with the rest of your companys branding and blends with the design of your email.

When you add hyperlinks to key webpages within your email signature, ensure that they open up a new window, navigating away from the email. Also, highlight important information or words by using bold font.

Include all essential information within your email signature. These details include your preferred name, position within the organization, contact info, social media icons, website links, branding, and a legal disclaimer (optional). Using tools like WiseStamps email signature generator will help you ensure that you include the right details in your email signature while formatting it for success.

Use action words

47% of customers open an email based on the subject line alone. One of the reasons for this is the savvy use of action words.

Marketing action words are powerful and will not only prompt your reader to click through to your email but if you weave them into the body copy (the email itself), they will be compelled to read it to the bottom (and ultimately, take action).

Particular words or phrases will drive engagement and encourage action. These terms are punchy, inspiring, and stand to make your emails all the more impactful.

This glossary of marketing action words helps you spice up your email copyand there are many to choose from.

Get your formatting right

Another key element of email communication or marketing success is formatting. A poorly formatted email will hinder the user experience (UX) and kill customer engagement, so getting it right is essential.

Here is some email formatting advice that will steer your success:

Write in short, snappy sentences, and avoid large blocks of text. Bold or italicize action words or important phrases to make your content scannable.

Test your emails to check for any line break issues that will make your emails difficult to navigate or look unprofessional.Aim for a 60% to 40% text to image split. Ensure that the images or graphics you use within your emails arent too busy in terms of color and content, and are edited to perfection.

Avoid using more than two fonts in any one email as this will make it less scannable and detract from what youre trying to say.

Make sureand this is of vital importancethat every single one of your emails is optimized for mobile. If you fail to do so, you can kiss bye to your customer engagement levels.

Tell a story with your emails. While this isnt a formatting tip, as such, creating a narrative (with a logic beginning, middle, and end) will resonate with your readers while helping you keep your formatting fluent and digestible.

Right now, people are craving information, assurance, and a welcome distraction. By crafting compelling emails that offer direct value to your audience, you will drive engagement, encourage brand loyalty, and accelerate the success of your business, one reader at a time.

Follow our business-boosting email tips and you will start to drive the customer engagement you deserve. And, for more engagement-enhancing strategies, read Top Internet Marketing Strategies That Should Be Executed Now.

View post:
How to boost customer engagement through email - Customer Think

LOS ANGELES, CA / ACCESSWIRE / May 19, 2020 / Compare-autoinsurance.org (https://compare-autoinsurance.org/) has launched a new guide that explains everything drivers need to know about finding car insurance quotes online and selecting the best offer.

Drivers that are looking to save money on car insurance, should consider visiting a brokerage website. With the help of a brokerage website, drivers can compare multiple car insurance plans in a fast and easy manner.

To save money on car insurance, drivers must follow several rules when comparing online quotes:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

"Online car insurance quotes will help drivers compare prices and track an offer that really suits his needs and financial possibilities, "said Russell Rabichev, Marketing Director of Internet Marketing Company.

CONTACT:

Company Name: Internet Marketing CompanyPerson for contact: Gurgu CPhone Number: (818) 359-3898Email: cgurgu@internetmarketingcompany.bizWebsite: https://compare-autoinsurance.org/

SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/590455/How-To-Compare-Car-Insurance-Quotes-Online-And-Save-Money

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How To Compare Car Insurance Quotes Online And Save Money - Yahoo Finance

1. Adapt to Customers Lockdown Behavior & Assume Its Here to Stay

People split into two big categories during the crisis:

Just from this description, you can get the gist of what each of these two types of people may need. And with a detailed customer persona, you can gain even more insight into their wants.

One after another, countries are lifting their lockdown restrictions. However, its too early to relax.

Play it safe and assume the lockdown isnt ending anytime soon (no matter how depressing it may sound). How is it going to affect your work?

To summarize: have everything you need to do your job at home. If you are still lacking something, get it at once.

How to avoid going bankrupt when the quarantine put a damper on everyones business? One way is to rethink how you manage your budget. If you didnt do this when the lockdown began, you should really do it now!

How can you cut your costs and spend less than usual?

Another way is to make yourself less expensive (and more appealing) to customers. Discounts and special offers are even more effective than ever, thanks to literally everyone trying to save money. In fact, so many businesses have been offering discounts, customers expect them from everybody now.

Many countries have markets that have been more optimistic than others during the crisis. If the people in your region are feeling gloomy, your best chance for survival may be to sell into markets that are more into spending. The tricky bit is finding the places where the demand is high.

But its easy to do with SEO tools.

Step 1: Open Google Trends.

Enter the terms describing your product and check how they are trending by region, on a scale from 0 to 100. Countries with a high number will be good candidates.

What if you are already getting site traffic from all over the planet?

Then its worth checking which sources could be made better with some location-precise SEO. You can find this data in Google Analytics, but there is a shortcut to get it faster.

Step 2: Connect your Google Analytics account to WebCEO and open the Geo report.

There you will find everything you want to know about your global traffic, in much fewer clicks and less time.

Once you have decided on the countries to target, you will need to partner up with somebody who lives there and can help you translate your content.

A famous rule of success is work smart, not hard.

If you can find ways to produce results with less effort and in a shorter amount of time, you will have more of each to spend on other tasks. A great way to do this is by using software that can help you do your job faster or even fully automate it.

Since there is most likely a lot of software to choose from in your niche, help yourself pick the best by answering these questions.

For example, checking site rankings and how they fluctuate is a necessary step for every online business. You can do that with WebCEO tools and make it fully automatic, too you will only need to read the reports.

What other, niche-specific tools can you find for your work?

From a technical standpoint, a good online service translates to a fast-loading website where nothing breaks while customers are using it.

There are two things you can do right now to improve your UX:

There is no such thing as a minor site error. Even a single broken image can render a page useless if you were using that image to show your product.

Make it a habit to run technical audits at least once a week and immediately fix any errors you find.

Set WebCEOs Technical Audit tool to scan your site automatically.

Phones are competing with desktop PCs for user traffic as fiercely as ever, so your website must be fully operational on all types of platforms. The best practices include implementing a responsive design (Google has helpful guidelines for that) and maxing out your loading speed.

Check your site pages mobile-friendly status with WebCEOs Mobile Optimization tool.

Both tools offer tips for improving your sites performance. Make full use of them!

However, the user experience is more than just how well a site works. The most important factor of all is the money-making factor: quality of customer service.

The closer your users are to the bottom of the sales funnel, the better for you, so your site needs to be accommodating toward that kind of visitor.

What do potential customers need from your site?

In addition to improving your UX, think about ways to enhance it for your own benefit. Making visitors stay for longer isnt always enough to convert them. Thats just the cheese; you also need a mousetrap.

Stay on the offensive using these measures:

To start, check your site rankings to evaluate your current situation.

Punch your keywords into WebCEOs My Site Rankings tool and see what positions you are holding.

If you are dominating Googles Page 1, good work!

But if you arent, what can you do to improve your rankings?

Site rankings constantly change for everyone, so scan yours at least once a month. If you notice a drop in rankings for any of the keywords, find out why its happening. It might be as simple as having to improve the weakened pages content, or you could need completely different keywords.

Set My Site Rankings to automatically scan your site and send you reports.

Online shopping goes well with voice search.

Its most distinctive feature is the search queries: full sentences, questions you can use in conversation. Therefore, the first step in voice search SEO will be using these natural language queries to optimize your site.

Note that voice search tends to pick the highest-ranking results. The more successful your pages, the more likely they are to be picked.

Do you know what guarantees user visits even better than seizing the top positions? Making your search snippets attractive to your target audience.

Usually, the secret to improving your click-through rates is using attention-grabbing text and visuals. Different areas have a bit of nuance, though.

A must-do when you work on your CTRs: check the pages ranking on Googles SERP #1 for your chosen keywords and give them a thorough analysis, including their search snippets. If you can figure out what makes them rank so well, you can come up with ways to one-up them.

To get your business out of a slump, you need to keep your eyes open for any opportunity to deepen your connection with your customers. Thats why we have new Internet marketing lifehacks. However, nothing has changed in regard to promoting your site in search engines.

Why not start with the easiest way to reach customers: find and improve pages closest to the top positions in Google? You can always count on SEO to acquire more user traffic. Managing this traffic is how you prove your worth as a marketer.

Read more here:
10 Steps to Make a Full Business Recovery from the Crisis - Search Engine Journal

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Streets sentiment around digital media and ad tech companies is surprisingly positive.

Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to GDP and consumption. But during the COVID-19 crisis, many ad-based businesses have been star performers as the market rebounded from a crash in March.

Facebook had a stunning quarter, with revenue flat year over year in April despite nationwide lockdowns, said Pivotal Research analyst Michael Levine.

Flat revenue isnt usually a positive, but investors at least are confident Facebooks ad business will weather the crisis, and its market cap jumped by almost a fifth after the company reported earnings.

It seems pretty ridiculous, he said. I mean in a good way. Im impressed.

Other big ad platforms like Google and Snapchat also beat analyst expectations, with user engagement up and a large enough cohort of advertisers to buoy revenue, Levine said.

Google is preparing for a much tougher Q2, CFO Ruth Porat told investors. But its profitability is only dented. Likewise, Snapchats ad growth dropped from 58% in January and February to 25% in March.

The situation, however, is better than feared, said BMO Capital Markets analyst Dan Salmon.

Despite the anticipated difficulty of Q2, the major walled gardens stand to gain share, since smaller companies will struggle to make ends meet, Salmon said.

And look for those corporate giants with huge balance sheets to scoop up valuable businesses for a song.

For instance, Target picked up the same-day delivery technology of the startup Deliv in a capitulation trade earlier this month, said Elgin Thompson, JMP Securities managing director of technology investment banking.

Giphy, the meme library, agreed to a $400 million sale to Facebook last week down from a $600 million valuation when it last raised money in 2016.

And on Tuesday, the mobile app analytics company Tune got snapped up by Constellation Software which might not be a household name, but it brought in $3 billion in revenue in 2019.

Each of those was a venture capital-backed startup, until this month.

We are hearing that VCs are handing the keys to entrepreneurs and wishing them luck as they walk away from financially supporting investments, Thompson said. Thats a bad trend for startup entrepreneurs, but a good one for large, profitable businesses.

Internet tailwinds

The non-walled gardens saw decent share bounce-backs as well since March, though not always for the best reasons.

Criteo, for instance, is fairly profitable and its shares declined so much in the past couple of years that its now a value play, even as it anticipates a 10% revenue decline this year due to COVID-19. Criteo was one of two tech and internet stocks upgraded by BMO last quarter (the other was Alphabet) because its market cap dropped almost as low as its cash assets, Salmon said.

Other ad tech players such as Rubicon Project, Cardlytics and The Trade Desk have a better story to tell. They benefit from a wholesale shift in consumer and investor mindsets and investors are betting that those CPG brand dollars will stay online, not revert back to traditional retail marketing.

So even though marketers might temporarily halt easy-to-shut-off digital spend, digital and ecommerce will take an even larger share of overall advertising in the long term.

Theres this clear incremental push toward online channels, Levine said.

Wall Street is betting that in-store marketing and linear or pay TV ad budgets will shift online, which was the plan laid out by brands including AB InBev, Pepsi and Kraft Heinz during their earnings reports.

Consumer behavior patterns have changed, and it means the proposal for online advertising is much stronger, Levine said.

Optimism or overcorrection?

But skeptics argue that investors overcorrected and are betting on growth that may not materialize, or could be doubly punished if infection rates dont come down and consumer spending doesnt return over the course of the year.

Salmon said the stock market is more and more a sentiment reader for the United States, as opposed to responding to the actual financials. Investors found their legs underneath them in April and brands and people, anecdotally, got more comfortable with their quarantine routines.

We probably know about 5% of how COVID-19 will impact us, Thompson said. Perhaps the market rebound is a reflection of relief that the world is not ending rather than fundamental operating performance or consumer demand.

But while investors dont know whats around the corner, they consider digital ad platforms a relatively safe bet because theyre scrappier and more innovative.

Brands and ad platforms all said programmatic was hit first and hardest by the onset of the coronavirus, Salmon said, largely because digital advertising is easy to pause, compared to TV or other marketing channels.

But to paraphrase Jeff Goldblum: Programmatic, uhhh finds a way.

I think programmatic stood true to one of its representations of being a very flexible, adaptable channel, Salmon said.

Here is the original post:
While The World Falls Apart The Stock Market And Ad Tech Especially Keeps Pumping - AdExchanger

Anti-theft devices can help drivers protect their vehicles from thieves and save money on insurance. Advanced anti-theft devices can help drivers save as much as 25%, while basic devices may save drivers 1% to 3%., said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) May 18, 2020

Compare-autoinsurance.org has launched a new blog post that presents how anti-theft devices can help drivers pay lower car insurance rates.

For more info and free car insurance quotes, visit https://compare-autoinsurance.org/install-anti-theft-devices-and-save-car-insurance-money/

Anti-theft devices can help drivers reduce the risk of having their cars stolen. Most new vehicles come equipped with some form of anti-theft device. Drivers who own older vehicles can make their cars safer by installing one or more anti-theft devices that are available on the market.

To find out more about anti-theft devices and how they can help lower the insurance premiums, read the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Drivers Can Get Cheaper Car Insurance If They Install Anti-Theft Devices - PR Web