Mediaboss Marketing

All of these are great resources, but theres another effective way to get the latest SEO scoop and expand your SEO knowledge at the same time: podcasts.

In the last few years, podcasts have witnessed a phenomenal growth. In Apples recent Worldwide Developer Conference (WWDC), the company announced there were over 555,000 podcasts on their platform, including 525,000 active podcasts.

At the same time, podcast listening has evolved into a hobby. A typical podcast listener subscribes to an average of 7 different shows.

So if youre a marketer whod like to be in the thick of things for all things concerning SEO, you should really consider subscribing to the SEO podcasts featured in this list.

Without further ado, here are the 10 best SEO podcasts you should listen to.

This is the official podcast of Search Engine Journal, a site dedicated to producing the latest search news and the best guides for the SEO community. While the show mainly focuses on SEO, they also occasionally cover other digital marketing topics such as social media marketing, PPC, and content marketing.

The Search Engine Journal Show is hosted by Brent Csutoras, Danny Goodwin, and Loren Baker. They invite top industry experts and authorities to share insights on trending SEO and marketing topics. Past guests on the show have included Barry Schwartz from Search Engine Land, Tim Soulo from Ahrefs, and several other prominent figures from the SEO community.

Listen on: Apple Podcasts | Google Podcasts| Stitcher

Marketing Scoop is a weekly podcast by SEMrush which uncovers the latest digital marketing headlines that impact your business and marketing strategy.

Hosts David Bain and Judith Lewis interview the leading minds in digital marketing to pick apart the latest trends in digital from SEO to advertising to content marketing. The podcast also features Success Story special episodes that cover best practices from local to global names like Vodafone and IKEA.

Listen on: Apple Podcasts|Spotify| Stitcher

EDGE of the Web is a weekly podcast by Site Strategics, an Indianapolis-based Internet marketing and website development firm which specializes in SEO using data and analytics.

Host Erin Sparks shares the latest news and trends in digital marketing and interviews some of the top names in SEO and marketing. Past guests on the show have included popular YouTuber Tim Schmoyer, Tim Soulo from Ahrefs, Rand Fishkin from Moz, and many more.

Listen on: Apple Podcasts | Google Podcasts | Spotify| Pocket Casts

MozPod is Mozs SEO podcast which focuses on sharing lessons from digital marketing experts.

All episodes are hosted by instructors from Moz Academy and they discuss a wide variety of digital marketing concepts, from common terminology to recent changes and SEO best practices.

Listen on: Apple Podcasts|Google Podcasts| Pocket Casts

Hosted by Rich Brooks, The Agents of Change is a weekly podcast which teaches you how how to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business.

Every week, the show features interviews from leading marketers from around the globe to get their insider tips and tricks on SEO, social media, and mobile marketing.

Past guests on the podcast have included Pat Flynn from Smart Passive Income, John Lee Dumas from Entrepreneurs on Fire, online marketing expert Amy Porterfield, and many more.

Listen on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts

Experts on the Wire is a monthly SEO podcast hosted by Dan Shure from Evolving SEO. While half of the podcast episodes focus directly on SEO, the other half explore topics like content marketing and social media. The podcast has been downloaded over 500,000 times, making it one of the most popular SEO podcasts on the web.

Past guests on the show have included Rand Fishkin from Moz, Noah Kagan from AppSumo, Brian Dean from Backlinko, and several others.

Listen on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts

Hosted by digital marketing experts Robert OHaver and Matt Weber, Search Talk Live offers unique insights into the digital marketing industry, helping listeners improve their SEO and digital marketing knowledge.

Past guests on the show have included Sujan Patel from Mailshake, YouTube expert Tim Shmoyer, Rand Fishkin from Moz, Michael Roberts from SpyFu, and several other leading figures from the digital marketing community.

Listen on: Apple Podcasts | Pocket Casts

Unknown Secrets of Internet Marketing is an SEO podcast hosted by online marketing experts Chris Burres and Matt Bertram. The hosts combine their years of experience in the industry to answer all the pertinent SEO questions: How do you get your website on the first page of Google? How do you keep it there? And more importantly, how do you make sure you convert that traffic into business once the users land on your site?

Its also one of the longest running podcasts on this list. The first episode aired back in September 2009.

Listen on: Apple Podcasts | Google Podcasts | Stitcher | Pocket Casts

As the title of the podcast suggests, SEO 101 teaches SEO from square one. Its one of the best SEO podcasts for beginners.

Hosts Ross Dunn and John Carcutt share helpful SEO knowledge for beginners without overwhelming listeners with technical details.

Listen on: Apple Podcasts | Google Podcasts | Pocket Casts

Technical SEO Podcast is a relatively new podcast hosted by SEO professionals Adam Gent and Dan Taylor.

Focusing purely on technical SEO, the podcast invites some of the greatest minds in technical SEO to share their wisdom, knowledge, insights, thoughts, and even occasional rants on the industry.

Listen on: Google Podcasts

As a bonus, Im including our own podcast Marketing Mantra in this list. While its in no way as well established or specialized as the SEO podcasts listed above, I try to share actionable SEO techniques from time to time techniques that have helped me scale up my blog and digital marketing agency. I also invite SEO experts and bloggers every so often to share their wisdom, insights, and success stories.

Past guests on the podcast have included SEO expert Matthew Woodward, Daniel Daines-Hutt from AmpMyContent, and Ish Jindal from TARS Chatbots.

Listen on:Apple Podcasts|Google Podcasts|Spotify

When it comes to SEO, we should always be alert of the shifting dynamics. One way to do that is by tuning in to these 10 best SEO podcasts and keeping ourselves informed of all the changes. So open your favorite podcast player and subscribe to these podcasts.

If theres an SEO podcast which is not featured in this list, please let me know in the comments section. Im always on the lookout for interesting SEO and marketing podcasts.

Side note: Be sure to check out my list of best marketing podcasts and best podcasts for entrepreneurs.

If you liked this article, please share it on Twitter using the link below:

Below is an infographic which summarizes this article. Please share it on Pinterest if you find it useful.

Related Articles

Read more from the original source:
10 Best SEO Podcasts to Master the Art of SEO - 99Signals - Tech News, Tech Hacks, & More

Giacomo Bagnara

If retail is dying, then pop-up shops might be what replace it.

During the 1970s and 80s, perhaps no company in America relied more on branding through architecture than Pizza Hut. The pizza chains burgeoning franchise business flooded the country with red-roofed brick buildings, the shape of which was so recognizable that it eventually became the companys logo. But the designs physical dominance didnt last, as Pizza Hut closed scores of its dine-in buffets in favor of smaller pickup-and-delivery storefronts. Now a drive through the American suburbs reveals the challenge of adapting the husks of dead stores to new uses. The buildings might now host Chinese buffets or jewelry stores that want to buy your gold, but their angular, hatlike roofs betray their past.

Pizza Hut is far from alone in its capitulation to Americas changing tastes. Even in prosperous, pedestrian-friendly cities such as New York, retail and restaurant vacancies have recently ticked up; in some neighborhoods, a quarter of local storefronts lack occupants. New Yorks most recent casualty is the fabled luxury department store Barneys. After the retailers bankruptcy last month, the inventory in the companys Madison Avenue store is being marked down for liquidation and soon the space will be empty, the usually lively and artistic display windows darkened. By the new year, whats left will be the Pizza Hut problem: A building everyone knows was intended for a very specific use will have to find a convincing new identity.

The old Barneys wont be empty for long, though. Whats taking its place isnt another stately, traditional luxury emporium serving the ladies-who-lunch crowd. Instead, the space will soon host four floors of pop-up shopsa trendy name for short-term stores intended to hype up customers and vanish before everyone gets bored. Pop-up shops have sprouted throughout American cities in recent years, and like many of those, the ones inside Barneys will include art installations and entertainment alongside a rotating set of designers who will sell their wares for a few weeks or months at a time. Those masterminding these abrupt appearances are all banking on the same short-term bet: People still want to shop in stores, even if what they want that store to be in six months is completely different.

New York City is expansive and full of rich people, but many of its most famous shopping districts are struggling. The same problems plague otherwise burgeoning urban areas around the country: rising rents, changing tastes, and the omnipresence of online shopping. In suburban American malls, shoppers are bored with longtime tenants such as Sears and Gap, and the same stuff is available everywhere. Businesses close and their storefronts sit vacant. As these businesses evaporate, people have fewer reasons to stroll past the surrounding stores and cafs that survive.

The effect is at its extreme in cities most fashionable urban shopping districts, such as New York Citys SoHo and West Village, where stores are often left vacant on purpose. In these areas, many businesses still want footholds and people still want to try on new jeans or eat at new restaurants. But absent rent regulations that prod landlords to work with existing tenants or fill their empty stores, some hold out for top dollar, letting their properties sit fallow until Chase, for instance, decides it needs a new bank of ATMs. This tactic can lead to big payouts for property owners, but the cost is that it boosts rents in the surrounding area and gives mom-and-pop designers, merchandisers, and restaurateurs fewer options to get themselves in front of real-life audiences.

Related video: Online shopping secrets retailers don't want you to know about (provided by GoBankingRates)

UP NEXT

Out of that tension comes the pop-up store. Pop-ups arent a totally new concept: Halloween and Christmas-supply stores have been doing seasonal stints in vacant strip-mall spaces across America for decades. But Thomai Serdari, a luxury-marketing strategist and professor at New York University, nods to the 2008 financial collapse as the moment that helped more types of businesses realize that parachuting into a trendy neighborhood often makes more financial sense than committing to hang around for 20 years. No one wants to invest long-term, and brands dont want to take risks with inventories, Serdari says. Now landlords court pop-up stores with easy-to-adapt interiors so that they can benefit from a few months of cash flow without having to rule out the Wells Fargo branch of their dreams.

If you live or shop in a major American city, you might have already noticed the trend without realizing what you were looking at. Turn a familiar corner, and a new makeup branda name vaguely familiar from Instagram adsmight be offering virtual-reality makeovers. Turn another, and a buzzy young chef might be slinging experimental ice-cream flavors inside a diner you thought had just closed. If youve ever walked into what was nominally a clothing store, only to be prompted to acquire the things you want through home delivery by ordering them from a bank of iPads, youve almost certainly encountered a pop-up. And if everything goes as planned, something new will be in the same spot by the time the novelty wears off.

When vendors are chosen carefully, pop-ups can bring the mom-and-pop feeling back to neighborhoods that were once known for their unique urban cultures but that now host a retinue of national pharmacies and fast-casual salad joints. But temporary-retail models havent just piqued the interest of plucky upstarts. While some pop-ups bring ephemeral art galleries or music venues to neighborhoods, others host Uniqlo stores, exclusive opportunities to lie on Casper mattresses, or long lines for limited-edition Louis Vuitton handbags. In particular, internet-based start-ups such as the clothing retailer Everlane and the luggage brand Away have found the pop-up model convenient. People who have seen their products online get to inspect them in person, often alongside shopper-friendly amenities such as gratis cocktails and personalization services such as monogramming.

In the pop-up-shop economy, place and time are as essential to success as whats going on inside the storefronts themselves. People want to have a day out, and they want to tell their friends they bought the new print hanging in their apartment at a cute little boutique everyone else missed out on. Perhaps no one has capitalized on this better than Appear Here, a company that acts as a pop-up middleman, streamlining the process for both landlords and tenants who might not want to deal personally with frequent turnover or searching for open-minded property owners. The seeds of Appear Here were planted in 2012, when its eventual founder, Ross Bailey, wanted to lease a storefront for a couple of weeks in London to sell T-shirts and prints with cheeky images of the queen reimagined as David Bowiethe kind of idea thats not really compatible with the five-, 10-, and 20-year retail leases that have long been the norm in major cities. Landlords kept hanging up the phone on him, he says. He tried to sell the shirts online, but business was slow.

Eventually, a landlord relented to a short-term agreement, and Bailey claims to have sold more shirts in a day in Londons Soho neighborhood than he did in a month on the internet. Everyone is talking about how experiences are becoming the future, he says, referring to the now-conventional wisdom that young shoppers want to do things instead of buy things. But, he realized, physical places to have these experiences matter, too. Bailey launched Appear Here in 2014, and the company now has hundreds of shop listings that can be rented for as short as a single day or as long as a few years in cities across America and Europe. The company works with giant brands, such as Nike and Coca-Cola, and celebrities such as Kanye West and Michelle Obama, but Bailey maintains that most of its clients are independent businesses.

Global conglomerates and megastars have taken an interest in pop-up shops because they can be useful in ways that permanent retail stores arent. They dont need to be self-sustaining retail channels in perpetuity, so how much coffee is sold or how many pastel suitcases find new homes often doesnt matter. Instead, its about marketing. The businesses are betting that shoppers, besotted as they are with experiences, might browse a street in the same way theyd browse a magazine. Internet marketing through search engines and social media used to be a way for new companies with limited resources to stand out, but now theyre just as clogged with well-funded competition as Bleecker Street was in 2005. Renting a storefront for a few months puts you on equal footing with your neighbors for anyone who might stroll by.

A pop-up shop, by its very nature, can feel gimmicky. But during the heyday of the department stores that are now dying, their proprietors understood the importance of a little razzle-dazzle in a way that contemporary retailers just dont. Somewhere along the line, department stores got taken over by accountants rather than showmen, Bailey says. The British luxury retailer Selfridges once drew in thousands of people by displaying the first plane to ever fly across the English Channel, within weeks of its historic journey. Modern shopping, during the era when people enjoyed it most, wasnt just about selecting a product as efficiently as possible.

Stores do more for places than sell things, however. In healthy local economies, they also provide steady employment for those who live nearby and act as stable resources for their neighborsa place to eat breakfast, a place to get your bike fixed, a place to get your shoes resoled. Pop-up shops might fill storefronts and pique curiosities, but they dont return needed services to places that have seen them wiped out by Starbucks and Walgreens. They also dont provide stable jobs. A store designed to close is often a store designed to lay off all its workers.

Already in New York City, you can see the warning signs of what happens when pop-up retailers get too good at what theyre doing, and when shoppers get a little too excited by faux scarcity. Outside Supreme, a permanent streetwear store in SoHo that mimics a pop-up frenzy by releasing merchandise only in limited-supply drops, long lines form on the sidewalk every week, clogging streets and annoying locals. The store functions on the same sense of urgency and social currency that makes people crowd into the pop-up shops of Instagram-famous clothing brands. One needs to think about what type of business is relevant for a particular neighborhood and what type of people its going to attract and why, and what it does to the urban fabric around it, Serdari cautions. There is danger in creating too much hype.

Amanda Mull is a staff writer at The Atlantic.

Go here to read the rest:
The zombie storefronts of America - msnNOW

In the first 24-hours, Disney+ gained 10 million plus subscribers throughout the U.S., Canada, and the Netherlands. However, the platforms immediate and predictable success came with some not so exciting news with respect to its customers also finding homes on the dark web.

On the first-day alone, Disney+ crashed when users attempted to sign up and login. The company tweeted that it had an overwhelming response and apologized.

Following the pattern of any new technology that is unveiled to a mass number of consumers, a very lucrative employment sector is hard at work, hiring and receiving just as much if not more money than what its shelling outthe dark web and black hat hackers.

Upon the immediate launch of Disney+, thousands of customers accounts were stolen and then put up for sale on the dark web.

The dark web is a part of the internet (deep underground) that isnt indexed by search engines, operating as a criminal hotbed, for encrypted online content and transactions that are not tracked or traceable (ideally). In order to access and engage in transactions on the dark web, it requires specific software, configurations, and/or authorization to access itusually through the TOR browser. Many may be familiar with the usage of the dark web back from The Silk Road investigation and Ross Ulbricht.

Initially reported by ZDNet, the ever-flowing number of complaints flooded social media networks including Twitter and Reddit. Even more frustrating is that users were actually getting emails LETTING THEM KNOW their Disney+ account was changed (presumably by the hacker).

When first reported, hacking forums were flooded with Disney+ accounts selling anywhere from $3 (2.30).per account to $11which is of course more than the legitimate price a Disney+ account is priced at$7 (5.40) per month.

The majority of these compromised accounts are labeled as FRESH CRACKED, PREMIUM/ANNUAL, and many other variations. Screenshots below indicate the formatting:

For those who immediately signed up for the streaming service on November 12, many experienced a series of technical issues, taking to social media to express their frustrations. Others indicated they were locked out of their accounts and had no idea as to why. And customer support hasnt been too helpful in addressing these issues.

Thousands of these stolen accounts show what kind of subscription the person signed up with and when it expires. For example, one websites post included the language:

Disney+ USA Service launches on 12th November 2019. These accounts will be ones where people have pre-paid for either 2 or 3 ears. Warranty is 2 months, but may last much longer.

In addition to ZDNets investigation, BBC jumped in with the assistance of a cyber-security researcher, finding several hacked customer accounts for sale on the dark web, which at the time of its findings, included over 4,000 customer accounts.

Unfortunately, Disney+ does not have two-factor authentication incorporated into its streaming platform, which surprisingly enough, should have been considered from the beginning, considering the massive (and successful) marketing campaign Disney has been putting on for many months.

Many customers are also concerned that their now compromised accounts will also grant black-hatters access to other products and services Disney provides, such as the Disney store and its recreation parks.

So if you are sharing your account with friends, family, co-workers, or unknowingly a hacker(s), it may be smart to change your account information just for the sake of it.

This news comes at a similarly troubling time for Google as its data collection practices have been heavily scrutinized. Several Fitbit users have expressed their distrust for Google, and are getting rid of their devices.

See the article here:
Are You Sharing Your Disney+ Account? Thousands of Accounts Hacked and Sold on Dark Web - Grit Daily

BUS4022 *

E-Marketing

Learners in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, learners gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, learners prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS3030.

Marketing Distribution Channel Management

In this course, learners develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Learners examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, learners evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite(s): BUS3030.

Brand Identity and Marketing Communications

Learners in this course explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Learners consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite(s): BUS3030.

Marketing Research

In this course, learners evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a varietyof business situations. Learners analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Learners also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite(s): BUS3030.

Customer Behavior

Learners in this course demonstrate their knowledge of ways customers acquire, consume, and dispose of products and services. Learners analyze the buyer behavior of individual consumers, businesses, and governments and evaluate the influence demographics, popular culture, and subcultures have on buyer behavior. Learners also assess the managerial application of consumer behavior concepts, including current issues associated with ethics, law, and regulation. Prerequisite(s): BUS3030.

View post:
Bachelor's Marketing Degree Program Online - capella.edu

Personal, Prestigious

Earn a prestigious University of Minnesota degree in an affordable, close-knit campus setting. The University of Minnesota is one of the most comprehensive public universities in the United States and ranks among the most esteemed. As a coordinate campus of the University of Minnesota system, the U of M, Online offers access to world-class teaching, learning and research resources, as well as enhanced internship and undergraduate research opportunities. As a graduate, your diploma features one of the most respected names in higher education.

You expect an education that not only focuses on your needs but also allows your talent and interests to shine through. The dedicated faculty and staff at the U of M, Online serve as true mentors, offering prompt personalized attention catered to an online learner. You will have the opportunity to communicate with advisers and other students by participating in discussions, and other interactive tools to give you an exceptional educational experience.

The University of Minnesota, Online allows you to learn anywhere, anytime. You will have the flexibility to access your courses 24/7 without having to worry about leaving work or home to get to class. The U of M, Online utilizes a broad variety of technological tools that make learning online easy! Employers consistently report that the U of M, Online graduates they hire are extremely well prepared for the demands of today's technological workplace.

As a University of Minnesota, Online student, you have the opportunity to study abroad! The U of M, Online through the Crookston campus has made it a priority to promote an understanding of diversity and global perspectives and to offer you the resources, programs and activities necessary for you to succeed in today's global economy. Our international recruitment efforts bring students from more than 20 countries, and our Study Abroad program offers more than 300 opportunities for you to study in 67 different countries. There are also numerous cultural activities and clubs to participate in. We offer many ways for you to expand your worldview, gain international experience, and make connections with people from across the globe.

Learn and do! Online learners have the opportunity to participate in hands on internships. Our internship programs give you the chance to practice the principles and theories you've learned in your courses and make contacts with potential employers that are near you. The Undergraduate Research Opportunities Program (UROP) is also available to all students and allows online learners to design and conduct research as an undergraduate!

The U of M, Crookston is the affordable choice for anyone! Whether you live just across the border, across the country or on the other side of the ocean, you pay the same as those who live in Minnesota. We offer an incredible value that's also extremely transfer-friendly. Our staff will work with you to make sure your credits count. Our faculty advisers will personally talk with you about career goals, degree interests and review your records to develop a plan, and our transfer specialist will help make the process as smooth as possible.

The Crookston campus has a reputation for a job placement rate of more than 93% for students in their field of study within six months of graduation. Some programs on our campus have even a higher rate of placement.

Continued here:
Marketing Online | University of Minnesota Crookston