Mediaboss Marketing

NEW YORK, Nov. 25, 2019 /PRNewswire/ -- Rising focus of enterprises on improving connect rates, growing sales funnel, and enhancing sales productivity, to drive the adoption of sales intelligence software and services

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The global sales intelligence market is estimated to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period. The sales intelligence market is growing rapidly owing to factors such as imminent need for advanced software to improve customer targeting and connect rates and growing demand for data enrichment software to improve sales conversions. However, complexities of processes involved in maintaining data integrity would limit the growth of the market.

The cloud deployment model to grow at the highest CAGR during the forecast periodSales and marketing departments of large enterprises and SMEs need to focus on their core competencies, rather than IT processes.Hence, they are increasingly moving toward cloud-based sales intelligence software.

This software not only provide them with enhanced speed and scalability but also helps them save resources by eliminating time involved in managing huge data workloads to identify potential information on targets and leads. Furthermore, this software is well suited for organizations with small IT budget, which is another driving factor for the growth of cloud deployment in the sales intelligence market.

IT and Telecom vertical to hold the largest market share in 2019 in the sales intelligence marketDue to rising competition and dynamic consumer demands, IT and telecom companies are thriving to retain existing customer base and increase market share.Due to this, these companies are increasingly investing in sales intelligence software to identify suitable customer segments and gain contextual information on their clients' and prospects' buying behavior.

This information enables IT and telecom companies to devise effective go-to-marketing strategies and provide personalized cross-sell and up-sell offers.

Sales intelligence market in Asia Pacific is projected to grow at the highest CAGR during the forecast periodThe high growth of the market in Asia Pacific (APAC) is attributed to the high economic growth, increasing penetration of internet, and mobile devices leading to inquisitiveness among the buyers about new technologies, increase in technology adaptation, and growing digital initiatives by government in the region.However, lack of inadequate IT infrastructure and less awareness about the benefits of sales intelligence software are few big hurdles in sales intelligence adoption across the region.

Though, with increasing demand for automated software to improve sales productivity, the growth of sales intelligence market in the region is expected to increase rapidly in future.Further, in-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the sales intelligence market. By Company Tier 110%, Tier 225%, and Tier 365% By Designation C-Level25%, Director Level50%, and Others25% By Region North America40%, Europe30%, and APAC20%, RoW 10%

The sales intelligence market comprises major providers, such as DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), InfoGroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US), RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US), Zoho (US), and Yesware (US). The study includes an in-depth competitive analysis of these key players in the sales intelligence market with their company profiles, recent developments, and key market strategies.

Research CoverageThe sales intelligence market revenue is primarily classified into revenues from software and services.Software revenue is associated with sales intelligence tools and software.

Furthermore, services' revenue is associated with various consulting, integration and deployment, and training, maintenance, and support services. The market is also segmented on the basis of application, deployment model, organization size, vertical, and region.

Key benefits of the reportThe report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall sales intelligence market and the subsegments.This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.

The report would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

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The global sales intelligence market is estimated to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate...

SAN FRANCISCO--(BUSINESS WIRE)--Talkdesk, Inc., the cloud contact center for innovative enterprises, today announced a strategic hire to its executive management team with the addition of Kathie Johnson as chief marketing officer (CMO). Johnson will champion development and execution of Talkdesks marketing strategy to build a truly global brand and ignite greater enterprise market opportunities. She is based in the companys San Francisco headquarters and reports directly to Tiago Paiva, Talkdesk chief executive officer (CEO).

Johnson brings to Talkdesk more than two decades of expertise in global marketing leadership, including software as a service (SaaS) marketing and demonstrated success accelerating revenue growth through full-funnel marketing. Before joining Talkdesk, Johnson held diverse executive marketing and communications positions at Salesforce a Fortune 500 company, and Dassault Systmes a Fortune Future 50 company.

During her tenure at Salesforce, Johnson served as senior vice president (SVP) of marketing, responsible for growing the companys approach with a focus on seven industries and 18 sub-verticals. Previously at Salesforce, she was integral to the success of marketings organizational transformation following the Demandware acquisition. During her career, Johnsons work has been celebrated with domestic and international recognition, including the prestigious European Excellence Awards, Communicator Awards, Internet Marketing Association (IMA) Impact Awards and Telly Awards.

In this newly created position, Johnson will be a strategic activist in building differentiated marketing capabilities throughout the company as a whole, with responsibility and oversight for all aspects of Talkdesk marketing and creative services. She will focus on shaping corporate brand and strategy elevating the companys public profile to ensure Talkdesk is well-positioned to meet tomorrows customer and market challenges.

The addition of a CMO to the Talkdesk executive management is one of the most important decisions weve made, and it is an honor to have Kathie Johnson accept this position, said Tiago Paiva, CEO, Talkdesk. Talkdesk is a unique company. We are completely disrupting the contact center software market, making some of the other players in this space uncomfortable. We need a CMO who can push creative limits, who isnt afraid to take risks and who moves fast. Kathie is that CMO. She will be instrumental in shaping the next chapter of Talkdesk history and a cornerstone of what we are building.

I am thrilled to join Talkdesk, an innovative and disruptive technology leader that celebrates the importance of customer experience with easy-to-use and easy-to-implement cloud-native contact center software, said Kathie Johnson, CMO, Talkdesk. As a marketer with a passion for building, this is a dream job for me. Im excited to package Tiagos inspiring vision with Talkdesks innovative and intelligent technology, enabling companies to turn customer experience into a competitive advantage.

This appointment comes during a period of unprecedented growth and momentum for Talkdesk. Since its inception in 2011, Talkdesk has grown to one of the most recognizable names in the contact center industry. The company has nearly 900 employees in seven offices worldwide. Most recently, Talkdesk was positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service North America and named to the 2019 Forbes Cloud 100 list.

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About Talkdesk

Talkdesk Enterprise Cloud Contact Center empowers companies to make customer experience their competitive advantage. With enterprise-class performance and consumer-like ease of use, Talkdesk easily adapts to the evolving needs of sales and support teams and their end-customers, resulting in increased customer satisfaction, productivity and cost savings. Over 1,800 innovative enterprises around the world, including IBM, Acxiom, 2U, Trivago and Peloton, rely on Talkdesk to power their customer interactions. Learn more and request a demo at http://www.talkdesk.com.

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Talkdesk Reinforces Focus on New Revenue, Growth Opportunities With Appointment of Kathie Johnson as Chief Marketing Officer - Business Wire

Andrew Yang and his campaign manager plopped themselves down before microphones at campaign headquarters late last month for a 10-hour online chat with the "Yang Gang" and those that the upstart presidential candidate calls "the Yang curious."

About 90 minutes in, Yang's campaign manager turned the topic to, of all things, pro football and his beloved Buffalo Bills.

"Now, I have hatred for Patriots," Zach Graumann said. "No offense to New England, New Hampshire we love you guys. I'm a Buffalo Bills fan. I just can't do it."

Yang a New York tech entrepreneur who's campaigning hard in New Hampshire, the first primary state quickly piled on. Yang pummeled Patriots quarterback Tom Brady for his laissez-faire attitude toward the accusation that his team deflated footballs used during a 2015 playoff game.

Welcome to this year's most idiosyncratic and surprisingly successful Democratic presidential campaign led by a die-hard Bills fan who counts Williamsville's Maple West Elementary School among his alma maters.

Virtually unknown a year ago, Yang a Schenectady native has done something that neither New York Sen. Kirsten E. Gillibrand nor New York Mayor Bill de Blasio could do. With Graumann leading the way, Yang has turned a long shot campaign into one that's flush with funds and steady in the polls.

Yang's success seems tied to his dire message. He says artificial intelligence will soon leave millions unemployed and that the government ought to tax big tech enough to pay every American a $1,000-a-month "Freedom Dividend" to help them reboot in the coming technological revolution.

But Yang's campaign is anything but dire. On the trail, Yang exudes joy and good humor and hope. And with Graumann at his side at most times, Yang's effort feels not just like a freewheeling, fun-loving campaign, but also like a buddy movie.

We sift through all the news to give you a concise, informative look at the top headlines and must-read stories every weekday.

Several hundred people crowded the stage at the end of a recent Yang rally in Northern Virginia. The candidate shook hands and laughed and posed for photos. At his side, snapping pictures, stood a tall, athletic redhead who, at age 31, had already come a long way in life, including a stop at Maple West Elementary School in Williamsville.

It was there, at age 6, that Graumann fell in love with the Bills.

"When I lived there," Graumann said, "the Bills were in their heyday" and he got hooked.

His family moved to the Buffalo area when his father's employer was stationed there, and the family moved to Connecticut only two years later when the company moved.

But in some ways, Graumann's heart never left Buffalo. He recalled difficult days in school in Connecticut, surrounded by Giants, Jets and Patriots fans, and difficult Sundays when the Bills were anything but in their glory years.

Graumann stuck by them the whole way, through his days at Duke University and on into his career on Wall Street and as the founder of an educational nonprofit. Seeing a team on the rise, he became a season ticket holder last year.

"I really think Terry Pegula and Kim Pegula are godsends for the city," Gaumann said. "I'm a big believer in building culture and building organizations and, you know, creating viable long-term success. And I believe they're doing that, so it's exciting."

Graumann is having a hard time fitting Bills games into his busy schedule this year, though. And it's all because he attended a dinner party with Yang in New York in summer 2017.

He had known Yang professionally for years, but never before had he heard Yang talk like this. Yang laid out how many jobs had been lost to automation and how many more would be. Yang said that he was going to run for president to spread that message and offer a solution.

Graumann's response?

"I'm in, man, let's do this thing!"

Graumann had no political experience, but Yang named him campaign manager the next spring. Together they took to barnstorming the small towns of Iowa and New Hampshire, bonding all the way.

Former tech executive Andrew Yang enters the Spin Room after the Democratic Presidential Debate at Otterbein University in October in Westerville, Ohio. (Getty Images)

Selling the Freedom Dividend

Only a few people turned out to see Yang at first, but on Nov. 4, 2,000, people showed up to hear him at George Mason University in Fairfax, Va.

After the introductory speeches, Yang duckwalked across the stage wearing a blue blazer, a star-spangled scarf and a blue baseball cap that said MATH. It stands for Make America Think Harder," and, between one-liners, that's just what Yang asked the crowd to do.

"The Democrats are acting like Donald Trump is the source of all of our problems," Yang said. "He is not. He is a symptom. He's a manifestation of the fact that we're going through the greatest economic transformation in our country's history."

Yang then painted a haunting picture of an evolving America where tens of millions of jobs will be automated away.

The crowd listened. And then when Yang laid out his proposed solution a $1,000 a month check from the government, paid every month the place erupted.

It's not the only eruption the Yang campaign has experienced recently. His fundraising exploded in the third quarter, when he raised $10 million three times what he raised in the previous three months. Meanwhile, he's up to 2.8% in the latest national polling average, far below the front-runners but more than 2.5 percentage points ahead of where Gillibrand and de Blasio stood when they left the race.

To hear Graumann tell it, Yang's stark warning about automation and his proposed solution explain that surprising success.

"There are a million reasons to love our guy but the biggest reason we are sticking around is because we're talking about the real problems in America and providing a new way forward," Graumann said.

Members of the Buffalo Yang Gang 1,858 people strong on Twitter agree.

Charles Sciascia, 32, of Amherst works in web design and internet marketing. He's already seeing jobs in those fields being automated away. And he thinks Yang's Freedom Dividend would help ease the economic anxiety that Trump exploited in his 2016 bid for the White House.

"Andrew Yang is the only one Trump might face who is finding solutions to solve the problems that got Trump elected in the first place," Sciascia said.

Presidential campaign managers rarely travel with candidates, but Graumann nearly always accompanies Yang on the road, managing communications and talking strategy. Graumann trails Yang at campaign events, laughing at jokes he's heard dozens of times before and taking pictures along the way.

"We find it a different but effective way to run this campaign," Graumann said.

Both Yang and Graumann talk more like startup entrepreneurs than politicos, and they have run the campaign as such, building a big base of donors online and promoting Yang's signature proposal the Freedom Dividend like a trendy new tech product.

That's left some traditional politicos impressed.

"An unknown individual with an interesting rap was able to raise more money than a sitting U.S. senator and the mayor of America's largest city," said New York Democratic consultant Hank Sheinkopf. "That says a lot about the campaign manager."

But Graumann said it has more to say about Yang's message.

"The reason we are doing well, and why this is not a flash in the pan, is because we're talking about the things no one's talking about," such as increasing rates of suicide and depression and their link to the disappearance of so many American jobs, he said.

Yang pairs such talk with a detailed list of policy ideas. He proposes funding federal campaigns through "Democracy Dollars": $100 payments from the government to voters, who could spend that money on the candidates of their choice. He wants to legalize marijuana. He wants the personal data that tech companies use for profit to be seen as everyone's personal property. He even wants to do away with the penny.

Graumann will be talking more about those things, too. On that live chat, Yang said his top aide will be "spreading his wings" as a spokesman for the campaign.

"Everywhere I go, they say, 'Andrew, you're great and all but give us more Zach!' " Yang said.

Lighthearted banter of that sort spiced up all 10 hours of Yang's online chat, which turned more than once to the topic of Graumann's obsession with the Bills.

"Zach is such a die-hard Bills Mafia member," Yang observed at one point. "It's very heartwarming."

"I freaking love 'em, man," Graumann replied.

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Meet the member of the Bills Mafia who's helping to lead the 'Yang Gang' - Buffalo News

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As someone who likes to think he is organized or, as someone who at least likes to organize things Ive attempted to treat digital marketing terms similarly.

The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term search engine marketing in 2001 to describe the overarching niche within the digital marketing industry that focuses on search engines.

As my thinking went (and as Sullivan admits he intended), search engine marketing, or SEM, would be (and once was) a useful way to summarize and classify both the paid and non-paid initiatives that go into digital marketing via search engines.

That would mean both the pay-per-click advertisements, or PPC ads, and the organic search initiatives commonly referred to as search engine optimization, or SEO, would fall under that SEM blanket term.

SEM would be the category of marketing through search engines. The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.

And, even when you consider the literal terminology in coordination with this idea of SEO and PPC falling under that SEM blanket, it almost makes sense.

But, much like the English language, pop culture, and the Cleveland Browns, it simply cant work the way its supposed to.

There will always be exceptions to the rule (like the aforementioned conundrums above).

So, confusing it may be. But the search industry shapes itself, and it has not agreed with Mr. Sullivan over the years, adopting the term SEM to fit strictly into the paid search sphere.

It surely appears its there to stay, too.

PPC is SEM.

That is, pay-per-click advertising (PPC) is the same as search engine marketing (SEM), or at least a vital part of it.

SEO is none of those things.

What likely evolved over time due to the multiple potentially confusing digital marketing acronyms, as well as the need to define specific paid initiatives outside of Google paid search, brought two heavily used cost-driven marketing terms to mean the same thing (leading to even more potential confusion from newbies).

Ive always tried to make sense of the literal meaning of things, too, especially acronyms.

But from there, its easy to get even more lost in the idea.

While the breakdown of the abbreviation PPC is spot on regardless if its called PPC, CPC, paid search, search ads we know it is referring to paid search marketing, typically through search engines like Google and Bing.

Other terms and tactics used in digital marketing initiatives especially those tied to search marketing tactics (both paid and organic) may not be so simple and clearly defined, though.

We know SEO is search engine optimization.

But, to echo the sentiments of search pioneer Mike Grehan, that never did make much sense.

Marketers arent optimizing search engines; were optimizing content and websites for search engines (secondly, right after optimizing them for humans) so they can better understand, access, and relay our property to the masses.

Again, acronyms dont always make sense. So, naturally, this is a bit illogical.

Just like other things in life that dont always add up, there are some acronyms that will never make sense either.

Like Humvee, which doesnt stand for any words that start with U or E in them. (It actually stands for High Mobility Multipurpose Wheeled Vehicle, and was spawned from the original acronym, HMMWV.)

Weve also determined that PPC marketing is (at least now) the same as, or a very large part of, SEM.

But, while Wikipedia defines SEM as a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising, its not so quick to call them the same exact thing.

In fact, pay-per-click marketing has its own separate Wikipedia page than the topic of search engine marketing (despite there being plenty of discrepancies and confusion throughout the page).

The bottom line is this:

SEO is not a component of SEM.

And, while PPC is typically the largest and most demanding component of SEM, both PPC and SEM are paid initiatives that offer real-time data, ROI, and protected data that can only be accessed by advertisers of certain platforms.

The most important reason for clarification around these important terms and abbreviations is consistency.

Too many novice marketers, or marketers who arent specialists in maximizing value through search, have adopted these industry definitions and crossed them, combined them, confused them, and used them in a way that only further diluted their true meaning.

And even well-seasoned marketers who simply didnt agree with or possibly even completely understand the terms themselves help contribute to the turning tide as well.

Conferences have set up entire segments of their educational offering around the SEM naming convention when referring to strictly paid marketing efforts, but those efforts arent strictly done through search engines.

SEM, at least from this perspective, includes PPC ads on search engines but also on third-party platforms like Amazon and YouTube, as well as industry-focused platforms like Houzz, or Thumbtack, or Yelp. It also includes display ads and remarketing efforts.

And, as the opportunity to advertise on social media continues to grow, it tends to include paid advertising on those networks, too.

Keeping the definitions and their usage consistent is going to be the best way to keep the information organized in a way that makes sense for marketers.

It also helps us as marketers to convey our thoughts and ideas to clients and their stakeholders, our peers, or a friend who is curious about what exactly it is we do for a living.

When discussing digital marketing specifically search marketing and how it pertains to a brand or message, its important for marketers to use language that is digestible for clients and potential clients.

Needless to say, 8 out of 10 times, non-marketers already dont know the difference between incredibly different key terms.

Like SEO and PPC (or SEM), when speaking to someone outside of the search marketing community, these terms need to be clearly defined at least once, and typically more than once, throughout the conversation.

We all have those new-business pitch stories where a client goes on throughout years of his or her life thinking SEO is responsible for paid search ads or that paid search ads were achieved through organic optimizations.

First, the terms must be understood on a level playing field. Hopefully, this post helps do that.

We now are in agreement that:

Secondly, we must always consider who the audience is and the level of knowledge it has when it comes to digital marketing, particularly search marketing, while also ensuring we detail:

Lastly, and most importantly, we must never assume someone on the other end of our conversation knows what we are referring to when we use important industry terms like SEO, PPC, or SEM.

We must be concise and explain exactly what is we are talking about. Ensure the group partaking in the conversation is in agreement.

On a bad day, someone else in the room may disagree and tell us we are wrong.

On a good day, though, well get a room full of people all on the same page who are able to move forward and correctly use consistent terminology for some of the most important practices in digital marketing today.

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SEM vs. SEO vs. PPC Defined: Whats the Difference? - Search Engine Journal

Inside the winding alleyways of Londons Camden Market, past walls of combat boots, money exchanges and bustling food vendors, a small white sign announces the presence of the complexs newest tenant: the Vagina Museum.

On Saturday, during its grand opening, the humble brick space dedicated to understanding and appreciating the vagina, vulva and gynecological anatomy was packed, mostly with women but from all generations. I heard visitors exchange confessions like I didnt know what a period was until I had one and I used to think that all vulvas look the same. Topics of discussion that are often reduced to hushed tones in public spaces, if they are brought up at all, were thrown around with ease and enthusiasm.

Its almost like theres an embargo in society around having very open, frank, honest and educational conversations around vaginas, said Marissa Conway, 30, who is a founder of the Centre for Feminist Foreign Policy and attended the opening. I didnt expect to have a visceral reaction of gratitude, but theres an element of relief that we can talk about this.

The museum is the first of its kind, an answer of sorts to Icelands Phallological Museum. With nearly 300 penises and penile parts from local animals, the specimen-rich institution ranks among Reykjaviks top tourist attractions. While this monument to male genitalia is in many ways an orthodox museum that revolves around a permanent collection of marvels, the Vagina Museum is not. Like the citys Migration Museum, which is focused on the countrys immigrants and refugees, and the Museum of Transology, which purports to be the largest collection dedicated to the lives of transgender people, the Vagina Museum is an institution whose mission is driven by social justice and public health initiatives.

Those expecting to see ancient fertility sculptures, medieval chastity belts or Victorian-era vibrators on display should know that the young, crowd-funded venture includes no such artifacts. At the Vagina Museum, visitors will discover informational posters and sculptures, a small shop with vaginally themed products, and an events calendar that includes a dinner for Trans Day of Remembrance and Cliterature (book club) meetings.

It was much smaller than I anticipated, which was disappointing, said Seren Mehmet, 28, a technical recruiter at Amazon. I wanted to see more vaginas!

The museum has secured a two-year lease on its Camden Market lot, but after that, there are plans for expansion. The ultimate goal is to build a permanent museum, but that takes a lot of time and resources. This is like our starter home, said the museums founder and director, Florence Schechter, in a phone interview ahead of the opening. The debut show, Muff Busters: Vagina Myths and How to Fight Them, is intentionally general and instructive. I think its especially useful for younger people, because most of the time we have to figure this stuff out ourselves, said Jade Dagwell Douglas, 22, who is a student in London.

The anatomy has such complex politics around it, that we found it was best to first engage people through what they know, so we can teach them things they dont know, said Sarah Creed, the museums curator. Menstruation, cleanliness, sexual activity and contraception are things that a majority of people have discussed in some format, or experienced in some way. The exhibit addresses all of those topics.

We can talk about cold, hard facts all we want, but thats not going to change peoples minds. Its all about unpacking social constructs and changing perspective through engagement, Ms. Creed said.

Charlotte Wilcox, who illustrated the posters in the exhibit, said it was her job to be as inclusive as possible in bringing these myths to life. Rini Jones, 25, a policy and advocacy adviser in London, was pleasantly surprised by the exhibit. I was really skeptical of the show as an activist, queer woman and woman of color, she said. Theres a really pervasive and unhelpful equation of womens rights with often exclusively pink and, by association, white vaginas, in a way that is really trivializing and exclusionary.

Despite outraging some trolls, the team says they have been pleasantly surprised by the Vagina Museums reception. Their biggest challenges are on the internet, where their content is often censored for violating community guidelines.

Its not a human problem as much as it is an issue with algorithms, which are set to assume anything with the world vagina in it is adult content or porn, said Zoe Williams, the museums development and marketing manager. Our emails go to spam and our online ads get rejected, and its all because of stigma, Ms. Schechter added. Weve had to rely on organic reach.

My most pressing memory of the visit is not the information gleaned, but rather how comfortable I felt in the space. Its evident the Vagina Museum is striving to make male, transgender and intersex visitors feel just as welcome and included. The word woman" is used sparingly in wall text, and Muff Busters eagerly states that a vagina does not a woman make. One of its central messages is that dismantling gynecological taboos is not a gendered issue.

This is everyones dialogue, Ms. Creed said. By segregating the issue, we only perpetuate it.

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There Is a Vagina Museum in London - The New York Times