Archive for the ‘Internet Marketing’ Category

#1 Marketing Platform – Digital Marketing Software, Online …

With guidance from the right internet marketing company, your website can propel your lead generation efforts.The Marketing Data Conundrum

Online marketing is a data dynamo. There is more tracking software, spreadsheets, and metrics than most people can manage. Its technologys blessing: information on everything. And technologys curse: figuring out the software takes more time than its capability to produce data saves.

It becomes a question of value add: Do our data metrics identify strengths and weaknesses? Are the metrics we track part of larger plan to increase revenue? Can we track our investments and expected returns?

What does this spreadsheet mean? A 42 page reportare you kidding?

Does anybody know what the hells going on?

You may have felt this frustration with SEO. If you choose the right keyword phrases, high rankings are actually an easy metric to achieve. Your SEO pro touts their success at getting you to page one! Look at this line graph! But when you look at your bottom line you dont see a difference.

Its like hitting a few good shots during a round of golf. If you hacked the rest of the time, the final score is going to show it.

And its the final score that counts. Either youre winning in a competitive landscape or being handed your hat.

Marketing 360 has three primary goals:

Were not interested in bombarding you with useless metrics. We dont tout our successunless you share in it. Business marketing is an investment. Marketing 360 is a tool that tracks your return on that investment over time.

Marketing 360 is the only internet marketing platform available that is more than software. Its an all-in-one platform that also includes marketing experts, developers, designers, content writers, and video production.

We created a hybrid, true all-in-one marketing platform for one reason: the software can track the data, but it takes people to analyze it and improve campaigns over time. The data is a game plan, but you need people to playand play to win.

Not to mention that your customers are not algorithms developed by search engineers at Google. They are people, and in the end its peoples behavior we must understand.

When you start with that goal, the data immediately takes on new significance.

There are other all-in-one marketing solutions out there that are actually only the software platform. Its up to you to set it up and figure out if it works. Its up to you to make modifications to your campaigns based on the data. With Marketing 360, you also work with marketing experts who understand your business and target audience. They make improvements by seeing the entire landscape, 360 degrees. Thats where the real ROI is.

Make sure your all-in-one marketing solution includes the one thing that really matters: getting more conversions.

Intuition. Gut instinct. Experience.

They are leadership qualities. Business savvy. A useful piece of business planning.

You lie awake at night picturing online sales. You have a vision of the perfect buyer, loving their experience on your website. You can practically hear the k-ching as they check out on your cart.

Its almost like a dream

Now wake-up. Get ready for work and get in front of your computer. Its time to turn the dream into reality.

There is an unequivocal truth in online marketing. Its a truth that is the same for ecommerce stores, enterprises, and small businesses. This truth is:

Online businesses that use marketing software to gather data, analyze it, then modify their campaigns based on findings are more successful than those that do not.

This is no huge revelationwhen you think about. Information is power. Data takes the guesswork out creating marketing collateral. And there are more studies than youd think necessary that prove this point.

Enterprise size organizations get this. They have software tools and teams of marketers that pour over data to drive better results.

However, in the SMB and start-up ecommerce world, gut instinct still guides many marketing agendas. Website design is based on personal taste. Target persona and segmentation are based on assumptions. There is no plan for modification. The assumption is: build it and they will come. We love our website and products, so that means everyone else will too.

The road to failure is paved with these assumptions. So why do so many smaller businesses move forward on little more than guts? Lack of:

Marketing 360 is a hybrid marketing software and support service designed to provide small businesses with resources previously only available to enterprises. With these tools, you can take advantage of technologys amazing ability to gather data. And we have the expertise to put that data into action with targeted testing and modifications that drive results.

Assumptions, in fact, are very dangerous to make with online marketing. Many business owners are surprised to find out what website design elements and sales messaging delivers the best results. Its usually not what they assumed would work.

Yes, you start with instinct and assumptions. But a successful business soon moves on to data.

Cold, hard facts. Conversion rate optimization. They may not always give you a warm fuzzy. But they are essential if your goal is to make cold, hard cash.

What makes great marketing software?

If youre looking for a solution for your small business, its a question youre asking.

The answers arent necessarily straightforward. Software solutions are inherently complicated, because they must have layers of complexity to be effective. Digital marketing today is a puzzle with many pieces, all of which were trying to fit together simultaneously.

So as you compare and use various marketing software solutions, you reach that complexity threshold. The time you spend figuring out how to use the software is draining as much from your work day as it saves.

Its frustrating. You need the software tools to manage your marketing, but one of the main benefits you require is that the they save you time. Yet the complex nature of much of the work makes that impossible, and youre back where you started. You spend too much time figuring out your marketing instead deriving value from it that grows your business.

AtMarketing 360, we have a solution. Its not more software. Its not hyper-sophisticated solutions.

Its people.

Weve found that the missing element in the business marketing software conundrum isnt always more complex solutions. Its working with people.

Take a look at these reviews of theMarketing 360 software solution. Youll notice a pattern.

Almost every review of our software mentions the personal service of the marketing executive or design team. There are as many glowing comments about the attentive service of our team as the power of the marketing software.

This makes sense for several reasons.

First is what were already talking about. Most marketing software solutions are tools you (the business owner/marketer) use on your own. Hello endless tutorials.

Marketing 360 is a hybrid: Software as a Service. We build the best software in the industry, but we also back it up with consultants and tech support that helps you navigate its uses.

Furthermore, we work with you to magnify the results for your marketing. Marketing software collects a lot of data, but it doesnt tell you how to impact the people youre targeting.

Which brings us to the second point: customers.

Marketing isnt about software. Its about the people that software helps you connect with.

As of yet, there is no software that understands human nature as well as actual people do.

Our marketing executives are not just there to walk you through theMarketing 360 software tools. Were there to help you gain more customers and sell more of your offerings.

Marketing results are not data numbers. They are what you ship. The difference between the two is understanding the people who bookend the software: you and the customers you serve.

Listen, if youre a do-it-yourself control obsessive whos likes to spend time figuring out and using complex tools for your business,Marketing 360 is probably not for you. There are other marketing software solutions that give you the tools to use for yourself, with little personal support.

However, if you want (and need) to spend your time running your business instead of trying to master the internet every six months, thenMarketing 360 is the very best solution for you.

As hard as we work on making our software effective yet simple, we know there is no substitute for passionate, directed, personal service.

You cant partner with software. You partner with people.

Sometimes, the best tools are only as good as the people who support them.

Wed love to see if our solution is a fit for you. Learn more today.

Plans & Pricing

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#1 Marketing Platform - Digital Marketing Software, Online ...

Wildly Sensical Digital Marketing Services | Single Throw

Consulting Services: Having a digital expert informing your teams marketing decisions eliminates waste, increases accountability and creates better results. Learn more

Single Throws digital marketing services deliberately comprise the appropriate planning, thinking, and strategies designed to achieve digital successes that have eluded your business. After all, if our digital marketing company didnt achieve amazing things for our clients every day, theyd be fools to keep choosing Single Throw.

Were selfish like that.

In other words, we know that in order to earn your loyalty, our digital marketing services need to accomplish things you are not used to seeing. In this way, we ensure that you keep picking us to do what we do best: get you leads that turn into clients. Therefore, the solutions we recommend contain the right plan, the right actions and the right measurability to create outcomes you should be demanding of your digital marketing company. From our point of view, the right digital agency is therefore deploying, as we put it, the appropriate plan. To add more, for example, would make the plan inappropriate, and likewise, to subtract from it would render it as ineffectual.

As a result of our unique emphasis on the right plan, the technologies we use, the talent we mobilize, and the digital marketing services we trigger, coalesce to form an artful, thoughtful and accountable means for creating and reporting on your companys digital lead generation.

Effective digital marketing should create customers and increase revenue, plain and simple. If some part of the plan isnt meant to do that, we dont recommend that part of the plan. By comparison, lots of agencies will ask you what your budget is and work backwards into that budget; then sell you a well-wrapped package sensitive to your financial requirements. Thats not digital marketing; thats marketing digitally.

Single Throw knows that not everyone with an open wallet is suited to the kinds of success we promise. The right digital marketing company proposes digital marketing services that create new digital customer acquisition, not just solutions that make selling it to you easier on us.

If you are ready to rise above the noise average digital marketing produces, youre ready for an appropriate, results-driven digital marketing strategy designed by Single Throw.

Ready for an appropriate plan? One that produces results your business has not seen? Learn more about digital marketing services from Single Throw by contacting an digital marketing consultant today! To contact us, click here or call 888-959-1066.

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Wildly Sensical Digital Marketing Services | Single Throw

Marketing Degree Online | Accredited Bachelors in Ohio …

Nothing in business is as creative as marketing. Creativity has been called the No. 1 leadership competency of the future by 1,500 chief executives featured in a Newsweek cover story.

Marketing allows you to use both the left- and right-sides of the brain, blending creativity with analytical and critical thinking to craft powerful communication. As a career, marketing is growing at a rate of 22%thats higher than the national average.1

To gain entry into or grow in this field, you need in-demand skills you can immediately put into practice. Franklin Universitys Marketing degree program equips you with a highly desirable skill set in these core areas: marketing strategy, market research, strategy and analysis, promotion, and digital advertising.

Franklin's Marketing bachelor's degree program will give you confidence in your abilities through a hands-on approach to all aspects of marketing, from developing strategic plans to executing tactics. Our highly relevant curriculum will expose you to current trends in social media, analytics, and consumer behavior, preparing you to add value to variety of industries and organizations.

With Franklins application-oriented marketing degree program curriculum and project-based assignments, youll get practical experience in how the marketing function fits within other business disciplines. From case studies to your capstone project, youll be doing marketing work in a simulated business environment.

The capstone project prepares you to work cross functionally by teaming you up with students from other majors, including Human Resources Management and Financial Management. Together, youll define a corporate strategy with you developing the marketing plan and ensuring integration and alignment with the overall business strategy.

Credentialed practitioners and respected experts in marketing teach our relevant curriculum, so youll learn real-world lessons from their years of experience. And Franklins Marketing bachelor's degree program is accredited by the International Accreditation Council for Business Education (IACBE), a leader in outcomes-based accreditation in business, so you know youre earning a respected degree with value in the workplace.

Earn your marketing degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today!

1Source information provided by Economic Modeling Specialists International (EMSI)

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Marketing Degree Online | Accredited Bachelors in Ohio ...

Internet Marketing: A Small Business Guide

Credit: Peshkova/Shutterstock

One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

"Online marketing is ensuring potential customers find your business your brand and messaging everywhere online," said Trevor Sumner, co-founder of the local marketing firm LocalVox. "With todays connected consumer, your business must be found everywhere consumers are looking."

The first step to digital marketing is having an online presence. That requires a well-developed website and an array of social media profiles. The key is then to use various digital marketing strategies and tactics to ensure consumers can find those websites and profiles when searching for the products you sell or the services you offer.

Previously, being in the phone book was the best way to attract customers and ensure they could find you when they came looking. However, that's no longer the case, said Kirthi Kalyanam, the director of the Retail Management Institute at Santa Clara University.

"Small business can easily benefit from Internet [marketing], because search engines such as Google have replaced phone directories and the Yellow Pages in a digitally enhanced way," Kalyanam told Business News Daily. "The most basic thing a business can do is a to have a great Web page and make sure this page is easily surfaced by a search engine, such as Google."

Cost is one of the biggest reasons digital marketing is so appealing to small businesses, said Andy Beal, CEO of the social media monitoring tools provider Trackur and founding editor of the marketing news site Marketing Pilgrim.

Editors Note: Need help choosing an Internet Marketing Service for your business? Fill in the following form for a quote.

"Online marketing is a great opportunity for small businesses, as generally you need a much smaller budget than, say, TV or print," Beal said. "The other big benefit is that online marketing is generally very measurable, which means that a small business owner can be much more frugal with their marketing spend."

Pete Kennedy, founder and chief marketing officer of the Internet marketing firm Main Street ROI, said online marketing also appeals to small businesses because it helps them generate a steady flow of leads and customers.

"Many small businesses are attracted to online marketing, and search engine marketing in particular, because they want a steady flow of new business, without lots of manual labor," Kennedy said.

While small business owners and employees can do digital marketing on their own, many often hire Internet marketing services to do it for them. Such services use their expertise to help businesses develop and set goals, determine the marketing strategies that will best help accomplish those goals, and handle the implementation and reporting of each tactic used.

Small businesses have a wide range of digital marketing options at their disposal. Among the most popular are search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing and email marketing.

"There are more channels than ever to manage," Sumner said. "The reality is that each of these is critically important to your business' success."

However, it isn't necessary for businesses to spend the same amount on each and every strategy, Beal said.

"The key is to test various channels SEO, PPC, social and determine which best allows you to reach your target audience at a price point that fits your budget," Beal said. "You can then scale your spending as you see the return on your investment."

Lenny Verkhoglaz, CEO of New Jersey-based Executive Care, said his franchise system uses a variety of Internet marketing strategies, including SEO, local market landing pages, PPC ad campaigns and content marketing to help sell its franchise opportunity and support the marketing and sales of its home health-care services.

The key to figuring out which tactics are best for you is really understanding who your audience is, Verkhoglaz said.

"Internet marketing is massive, when you consider all of the channels available to us as small business owners" Verkhoglaz said. "However, with a clearly defined target/customer in mind, you can narrow down on where your efforts should be focused."

To know which tactics to use, it is important to know what each one entails.

Search engine optimization

SEO is the process of getting websites to show up in nonadvertising search engine results. The goal of SEO is to get websites as high up in the rankings as possible.

"Search engine optimization is the art of getting to the front page of Google when people search for businesses like yours," Sumner said.

Being high up in the rankings is critical to building an online presence. A recent study from Search Engine Watch discovered that the top listing in Google's organic search results receives 33 percent of the traffic. Additionally, three-quarters of consumers never click past the first page of results. This means that if you aren't rated highly enough, there's a strong likelihood that the vast majority of consumers will never find your website when they search for your business.

Sumner said there is an entire art to getting highly ranked via SEO that includes making sure websites are optimized for the right keywords, putting out a lot of content and getting other outlets to link back to the website.

The main benefit of SEO is that you can attract free traffic and free customers to your business on an ongoing basis, Kennedy said.

"Of course, it will take time and money if you hire an SEO company to gain that exposure," Kennedy said. "But, overall, SEO is one of the best investments a small business owner can make in their marketing."

Austin Paley, corporate marketing communications manager for the online marketing firm Blue Fountain Media, said a huge benefit of SEO for small businesses is that it helps them level the playing field with large companies. He said big businesses can't pay Google to place their website higher in organic search results.

"What Google displays when people search for a keyword represents what Google believes to be the most relevant and helpful content available, regardless of business size," Paley said. "If you're a small business, this means you can generate traffic and sales from simply creating great content and making sure the right people see it and link back to it."

Pay-per-click advertising

Pay-per-click (PPC) is the practice of advertising online and only paying when a customer clicks on the ad, Sumner said.

The most popular PPC option is GoogleAdWords. With Google AdWords, Sumner said, businesses bid on keywords, and if their bid is the highest, their ads will pop up when online users search for those keywords.

Paley said PCC can be an excellent way for small businesses to generate quality customer leads.

"Particularly if a business can identify relevant keywords that have low competition, often a small business may be able to spend very little to generate both traffic and sales," Paley said.

Kennedy said the main benefit of PPC advertising is speed.

"You can get a Google AdWords campaign up and running in a matter of days, or even in a matter of hours, depending on how fast you can implement it," Kennedy said. "And you can start getting clicks on your ads within minutes of [making] your ads live."

Content marketing

Content marketing is an umbrella for a lot of channels, including blogs, business descriptions, announcements or deals that are posted to a website, social media pages or directory sites, Sumner said.

"The general point is that 90 percent of consumers prefer to find out information about your business from custom content rather than ads," Sumner said.

With content marketing, businesses aren't trying to sell anything directly to consumers, but rather trying to frame the businesses as a thought leader. That way, those who initially see the content come back much later when they find themselves in need of the product or service the business offers, Paley said. Additionally, great content marketing also creates new points of entry for customers to get to a business's website.

"If you have tons of great resource pages or a well-written blog with articles that lots of people love to read, you're more likely to attract new users who are looking for a product or service that your business offers," Paley said. "Content marketing allows you to capitalize on these users and build brand loyalty by providing information for free."

Social media marketing

Social media marketing uses social media platforms, like Facebook, Twitter, LinkedIn, Google+ and Pinterest, to reach a business's target audience, Paley said.

"With few exceptions, each social media marketing platform covers most target demographics, and using each platform correctly means that businesses can more effectively reach their identified target audience," Paley said. "Given the right amount of time and the correct execution, companies can build up brand loyalty among their target market that can translate directly into bona fide sales."

Unlike other forms of digital marketing, social media marketing allows businesses to communicate back and forth with their customers, Sumner said.

"Facebook is a great example where anyone can follow you, message you, leave a comment, interact with other people on your page, etc.," Sumner said.

The video messaging service Movy is capitalizing on social media by creating relationships with pre-existing and prospective clients, said Jacob Markiewicz, the company's public relations and media specialist.

"From here, we are able to create both brand awareness, and brand loyalty," Markiewicz said. "This leads to grassroots marketing and word-of-mouth advertising offline."

One of the best parts of social media marketing is that it can be done for little to no cost, since it only requires creating profiles pages and then generating content for those pages, Paley said

"Creating an account that engages with users and knows when and what to say to their audience initially might win a substantial amount of followers. But what a lot of businesses don't realize is that they can use these same people to create brand awareness and sales down the road if they are nurtured correctly," Paley said.

Email marketing

Email marketing, an online version of direct mail, is when businesses use email messages to communicate with current and potential customers.

Businesses can use email marketing for a variety of purposes, including to promote new products or services, send customers coupons, keep customers informed of company news, and gather feedback from customers.

Studies have shown that email marketing has a huge return on investment; Sumner said email marketing returns $38 for every $1 spent.

"If your business is not leveraging email marketing, you are leaving a lot of money on the table," Sumner said.

One of the biggest benefits of email marketing is that businesses have much more control over it than over other forms of digital marketing, such as SEO, Kennedy said.

"Your email list is a marketing asset that you fully control, which gives your marketing more stability," Kennedy said.

Additionally, it's one of the easiest tactics to get started.

"You don't have to learn a lot of new concepts, as you do with SEO or Google AdWords," Kennedy said. "Anybody can get up and running with email marketing in minutes, not days or weeks."

Additional Internet marketing tactics

There are a number of other digital marketing strategies that small business might find valuable, including affiliate marketing, mobile marketing, viral marketing and online reputation management.

Online reputation management revolves around keeping a constant eye on what is being said, both good and bad, about a brand online. While good reviews help build up a brand's reputation, negative ones can easily tear it down.

Small businesses can use online reputation-management strategies to combat the online negativity about their brands. This is done in a variety of ways, including creating additional positive content that will outperform the negative comments in search engine results.

Online reputation management is one of the most important tactics small business owners should consider, Beal said.

"When you have a great reputation, you effectively let your customers' praise attract other customers to your business," Beal said. "When you have a negative review profile, or tainted Google reputation, you have to spend more and work harder to attract customers."

Small businesses say there is wide range of benefits that comes from using various Internet marketing tactics.

Digital marketing provides small businesses a huge opportunity to really expand their reach, said John Turner, CEO of the website feedback service UsersThink.

"I've been able to reach people that I might have had a hard time getting to otherwise, such as folks on other continents, and even people I wouldn't have guessed would be customers," Turner said. "Just by gaining more of an online presence, I've found I'm able to help people who I wouldn't have guessed would be interested in UsersThink."

Kari DePhillips, owner of the digital public relations firm The Content Factory, agreed that the amount of business digital marketing can generate is unparalleled. Because of its SEO and blogging efforts, The Content Factory draws in new clients regularly.

"It's the best passive lead-generation system that we've been able to build so far, and it keeps us from having to search out new clients," DePhillips said.

Jason Hawkins, president and co-founder of the Internet marketing firm No Risk SEO Inc., said that his company not only provides digital marketing services to its clients, it also use the same strategies to promote its own business.

"We are using Internet marketing because there is not one higher-quality lead-generation source," Hawkins said.

It generates such strong leads because the online searcher identifies exactly what they're looking for, Hawkins said. For instance, if a doctor types in "doctor SEO company" or an e-commerce store owner types in "e-commerce PPC management company," No Risk SEO's website is one of the top results returned to the searcher, according to Hawkins.

"This searcher has self-qualified themselves as a wonderful fit for our company, and it is the job of our website to answer any questions, show how we're different, show our results, our accomplishments, etc.," he said. "This leads to a higher-than-average conversion rate."

Mat Durham, director of Skyblu Web Design, said his company finds specific value from social media marketing because it allows the businesses to target specific types of consumers.

With Facebook ads, Skyblu is able to target consumers geographically, to within 5 miles (8 kilometers) of a specified location, and by a person's interest. The company also uses Twitter ads, which gives it the ability to target by keywords.

"No offline medium can provide anything like that level of targeting accuracy," Durham said. "So if you're in a niche market, or can divide your customer base up into multiple niches, Internet marketing through [social] ads is a no-brainer."

Another benefit to content marketing is that the information that a business distributes has the potential to be shared with those who are seeing it, said Jesse Ignell, the marketing communications manager for Computer Market Research.

The sharing of information is one of the main things that made the Internet truly revolutionary, and today social media, blogging, video marketing and email marketing are all optimized to be shared, Ignell said. "Not every piece of marketing will go viral, but utilizing the Internet for your marketing efforts will at least leave you open to the possibilities of reaching exponentially more people through sharing."

While traditional marketing efforts are often hard to track, online marketing allows businesses to easily see the return on their investments, said Markelle Harden, director of content and business development for Get A Copywriter.

"Monitoring items such as bounce rate and conversion rate has allowed us to deliver better user experiences to our visitors," Harden said.

Keeping track of how many impressions or clicks its promotions get is a huge reason the online social investing community Tip'd Off uses digital marketing.

"This allows us to determine what promotions work and which don't, and make thenecessary adjustment to our messaging," said Sebastian Koscinski, who leads Tip'd Off's online marketing efforts.

When getting started with digital marketing, small businesses first must determine if they can do it on their own, or if they will need assistance from an Internet marketing firm.

Since doing it on their own is an option, Beal always recommends small businesses at least start with that route before investing in a marketing agency.

"By getting your feet wet with online marketing, you'll have a much better idea of the type of expertise you need, and you won't so easily have the wool pulled over your eyes by clever sales tactics or rhetoric from a marketing agency trying to spend your money," Beal said.

If after trying it out, they do decide a digital marketing firm would be a better fit, small businesses should start small with an agency so it can demonstrate that it can provide a return on an investment, Beal said.

The main reason a business owner should hire an online marketing company is for speed of implementation, Kennedy said. Many business owners are simply too busy to learn all of the online marketing best practices and implement everything on their own, he said.

"By hiring a company, you are taking advantage of their years of experience and expertise, and they'll do the work for you," Kennedy said. "In this way, hiring a company frees you up to spend your time doing what you do best in your business, such as delivering services or managing your team."

Internet marketing firms also have the ability to make sure each marketing strategy aligns with the other, Paley said.

"A digital agency can provide you with a full team that will closely look after the needs of each of your online marketing channels," Paley said. "Even more importantly, they will make sure that each channel is seamlessly blended together, so that your business is sure to get the most out of each channel."

Hiring a firm can also be more cost-effective for small businesses. Kennedy said it is often cheaper to hire a digital marketing agency, rather than hiring a full-time marketing specialist.

While deciding whether to use an Internet marketing firm might not be so tough, choosing which one to hire can be a much more difficult chore. The average small business gets between 30 and 40 calls per month from Internet marketing agencies selling their services, said Laura Cole, vice president of marketing for The Berry Company, a full-service marketing company for small and medium-sized businesses.

"Sadly, there are a lot of services that make big claims and promises, but don't deliver," Cole said. "It's overwhelming, and ultimately, they all start sounding the same."

When starting their searches, businesses should do some homework on each company they are considering hiring. Cole said if the company touts itself as an "SEO expert, small businesses should search online for local online marketing" or other terms to see if the marketer shows up.

"If they can't get themselves to the front page of Google, what makes you think they can get you there?" Cole asked. "Get a basic understanding by reading up so you can be educated enough to make a good decision."

One of the most important factors to look for when choosing an Internet marketing firm is that it can implement a vast array of marketing tactics, so you don't have to hire multiple firms that strictly specialize in one strategy over another, according to Cole.

"Small businesses don't have time to manage multiple partner relationships, communicate what's going on multiple times or log in to multiple tools to figure out what's working," Cole said.

Also look for an online marketing agency that has significant experience in the industry, Kennedy said. He recommends choosing firms that have been around for at least five years.

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Internet Marketing: A Small Business Guide

Internet Marketing Agency – TheeDesign

Consumers today are driven by theexperience. This shift from selling products to selling anexperience requires a connection with customers on a deeper level, at every digital touch point. TheeDesigns internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.

At TheeDesign, we do much more than build impressive websites. We build your online momentum by offering a full suite of internet marketing services to make sure your company is being found online and generating the right leads (the ones that convert!).

Weknow search engines and we know how to tame the web to work in your favor. Let our team of SEO superstars and marketers increase the performance of your digital marketing request a complimentary internet marketing audit below!

Boost your online visibility withorganic and local SEO

Effective paid search advertising (PPC) to generate quality site traffic and leads

Content marketing to attract and engage visitors into becoming loyal customers

Social media marketing tactics to grow your following and spark conversations

Revive and restore your companys reputation using powerful ORM techniques

Targeted email campaigns to grow and strengthen customer relationships

Connect with customers on multiple touch points and marketing channels

Marketing strategy guidance to help you stand out from your competition

Find critical issues that are preventing your website from performing

As a Premier Google Partner agency, many of our digital experts are certified in Google Analytics and Google AdWords and have completed Google Tag Manager training. TheeTeam members also Bing Ads certified and hold Inbound Marketing and Email Marketing certifications from HubSpot.

Our internet marketing pros come together to offer something no other Raleigh agency can: A diversified team of intuitive marketers who are truly passionate about what they do and know how to deliver the innovative marketing that out-smarts your competition.

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Internet Marketing Agency - TheeDesign