Mediaboss Marketing

At the forefront of almost all modern marketing, sales and advertising campaigns is a compelling online component. Learn the most effective web marketing tactics, strategies and tools through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration provides cutting edge content designed to develop your proficiency with digital and social media channels.

Effective Internet marketing involves more than just grafting traditional marketing techniques onto the web. In this concentration, you will study:

Benedictine University has partnered with the Internet marketing experts at Market Motive to offer hands-on Internet marketing training with how-to instruction to help you master the vital marketing tools and channels you need to engage customers and boost your business in today's marketing environment.

All of your instructors are highly respected in the field of Internet marketing. Among them are successful entrepreneurs, best-selling authors, keynote speakers and award-winning innovators.

The Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Benedictines Internet Marketing concentration courses cover topics that show students how to build email lists, design effective marketing campaigns, and consistently move customers through the sales funnel. The result is a real-time curriculum that powers your Internet marketing career right now.

The program also includes mini capstone experiences that allow you to apply your learnings to real world scenarios in a controlled environment under the direct supervision of your instructor. Students have the opportunity to build a social media campaign, develop a conversion optimization test plan, complete the Conversion Optimization Certification test, and examine web analytics of an existing corporation.

Benedictines instructors and advisors work hard to help students design academic programs of study that best fit their professional needs and goals. To that end, online students adding the Internet Marketing MBA concentration to their degree program select three of the following four degree program foundation courses.

Whether your end goal is to create winning Internet marketing campaigns for your employer or your own company, Benedictines Internet Marketing program will help you achieve that goal. Get up to date on technology and digital channels with the Internet Marketing concentration of the online MBA. Contact us to request more information, apply online or speak to a Program Manager at (866) 295-3104.

Excerpt from:
Internet Marketing Masters Degree - Online Degrees

by Chris Hickman8.24.20174 Min Read

As a restaurant manager, you're in charge of everything that happens in the restaurant. Adding marketing on top of that can sometimes feel overwhelming, but you cant afford a dedicated marketer. You might be wondering how you can tackle this onerous task on your own.

It will require a little bit of thought, a touch of strategy, realistic goals and some perseverance, but you can indeed make a successful run with your marketing. The real trick to your success will be in acting strategically with your marketing campaigns and moves while keeping your customers happy and well-fed.

The best marketing for any restaurant is the food and the experience. If these are bad, no amount of online marketing will save you. But if youre facing a crew of regular customers and almost no new business, heres how you can start improving your marketing.Here are some suggestions to make running your own restaurant marketing a little bit easier.

All restaurants cater to certain types of people. Be clear about the demographic that you're working with so you can focus all of your efforts on attracting them. Through word choices and proper targeting, you can make sure that the people you want will resonate with your message.

One of the biggest mistakes that restaurant owners do when running their own campaigns is to try to do too many things at once. They're running local PPC campaigns, a ton of social media platforms, trying to blog daily, and taking pictures like professional photographers. Unfortunately, that doesn't leave enough time to do what really counts: run a restaurant.

Stick to one marketing channel, keep it very simple, and determine whether or not its worth it before you move on to the next one. Note that some marketing methods will require a certain amount of capital to show a measurable result, notably PPC ads, and all will require time to get noticed.

You're the master (or mistress) of the restaurant, but you don't have to be the one who does everything that is involved with marketing. As mentioned later on, there may be people on your staff who can take care of some of the facets of marketing your restaurant. Your employees are going to be the best asset that you have for spreading out the many marketing tasks.

PPC stands for pay-per-click. It is a type of internet advertising most associated with Google, but companies like Facebook also provide PPC advertisements. In a nutshell, you tell a PPC advertiser your budget and how much youre willing to spend for each click that you get on your ad. The more youre willing to spend, the more likely your ad will get shown in a prime spot. Every time someone clicks your ad, the PPC advertiser gets a little money from your ad budget.

PPC ads are a very potent way to get attention. They are also a very easy way to lose a lot of money. You have to do your homework so that only the right people see your ads, but it isnt as hard as you might imagine. Expect to pay at least $500 to the PPC Company for an ad spend to run a serious PPC campaign.

Facebook remains an excellent means of reaching out to your potential customers to let them know about deals and specials that are coming down the pike, but its much harder to attract new business through a social media page than it used to be. If you want new business to come through Facebook, youll have to learn how to use Facebooks PPC ads.

But social media does have other marketing uses than just attracting new leads. The best way to use social media these days is to put systems in place which encourage customers to talk about their experience at your restaurant. Make it easy for your customers to give feedback. By responding to feedback, you can start a conversation that will make people more likely to return to your restaurant. Think of your social media page as less of a billboard and more of a secret fan club and youll be on the right track.

Platforms such asYelp, TripAdvisor and others are excellent places where potential diners are able to get honest and unbiased reviews of restaurants, hotels, and services around the area. These are incredibly important these days. You need to be able to be found on these platforms with accurate information. This is a place where you can shine, so it might be good to encourage your regular patrons to log onto these platforms and offer their reviews.

Make sure to have someone (whether it's you or someone else) respond to the reviews that you receive. This lets readers know that you care about customer feedback.

If you dig into internet marketing, youre bound to run into the term SEO. For a restaurant, an accurate Google MyBusiness entry and a quality website are all you really need to take care of this. Google MyBusiness makes those wonderful sidebars you get full of information about a particular restaurant after a search.

You want to provide as much information to Google as you can about your business. They want to know the hours, your menu, what services that you offer, and more. When they have that information in their database, along with reviews and other mentions of you, your ranking goes up and you're more likely to be featured as one of the 'six pack' of restaurants that show up when you search for terms like 'italian restaurant (cityname)' and '(cityname) thai food.'

With a young, bright staff, you've most likely got a shutterbug in your midst. See who loves taking pictures and whether you can get them to help you out with creating photos of your restaurant. Nearly every kind of online marketing channel will need photos, and you can never have too many of them to choose from.

It takes some serious skills to run a restaurant. You have to be the jack of all trades and a master of many of them, too. Not only that, but you have to be good at doing marketing to get the word out about your favorite place in the world. If you havent dipped your toes into online marketing, choose one of the five options and get good at it before moving to the next. You may not need all of them, but they do build on each other to create a strong online marketing presence.

@adficient | Website

Chris Hickman is the Founder and CEO at Adficient with 15 years of experience in search marketing and conversion optimization. Since 2006, he founded GetBackonGoogle.com, helping businesses and websites suspended in Adwords to Get Back on Google.

Continued here:
Managing Your Restaurant's Online Marketing Efforts - Modern Restaurant Management (registration)

Internet Marketing Sprout introduces the Lurn Summit Review of the Lurn Summit which is on the 26th and 27th August 2017 - The FAST Action Steps. This Summit will bring you a flying start and visible results, so you have more fuel on the fire as you go along. Seeing results fast is extremely motivating and aids the process of the new learning you about to embark out on. Some of you may be new to this, and this is one module you should REALLY pay close attention to.

Anik Singal the CEO of Lurn will show you how he takes advantage of tactics that work in order to get a conversion on the paid traffic you are getting at a low-cost. He started with Solo Ads and had not looked back ever since. He has over a decade of knowledge in running them with success which you will learn in the summit. There is also a personal system he uses which is making the whole process of setting up the system work like a breeze as he has traffic on tap ready to be transferred to people who want his system. Either way, you get to see how you can do it from scratch also which is easy to do in itself.

Lurn and Anik Singal is revealing his 5 step formula which you can use in everything you want to promote which in turn can increase your return up to over 300%. The art of copywriting has been responsible for his success with over 120 million dollars earned using this as a core sales statement if you will. Its not the design; its the copy which sells. This is easy to copy formula which anyone can use no matter if you are brand new, you can use this formula which is very powerful to copy his success based on a high converting emotional pitch, and you can easily customize to suit your needs.

Here you get to see exactly what it takes to achieve a goal of having 7 to 8 figure businesses which are mostly automated and takes Anik Singal less than 30 minutes of his time PER WEEK. This is a doozy. He has done it over and over, and the secrets to making this with success on every effort are laid on a silver platter. His ambition is to educate as many entrepreneurs as possible, and by doing so, he knows it will make him more money also as people are genuinely getting what they were offered and as that happens the results speak for themselves. For 1 dollar you get to see this.

Visit http://www.runeellingsen.com/lurn-summit-review/ for more information

Media Contact Company Name: Internet Marketing Sprout Contact Person: Run Ellingsen Email: rune@runeellingsen.com Phone: 004745809103 Address:Kleivstadgata 3c Country: Norway Website: http://runeellingsen.com

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Internet Marketing Sprout introduces online business Summit - Digital Journal

Have you spent some time laying out all the strategies you'll use to grow your business? Even if you have, you may want to update them based on what you're about to read.

Image credit: Guido Mieth | Getty Images

I want to talk about your current marketing plan, so Im just going to jump right in here. Have you spent some time laying out all the strategies youll use to grow your business? Even if you have, you may want to update them based on what youre about to read.

This is one of the most valuable activities I do each year for my business. It allows me to create a plan, set goalsand make a budget. Although simple in concept, a good marketing plan can be difficult to execute, but its worth every single ounce of energy you put into it.

Related: 10 Laws of Social Media Marketing

We divide our marketing plan into three sections:

To make my plan, I start with a high but realistic goal for growth. At this point, this number is not set in stone; it is simply a starting point and a number I want to achieve.

For our example, lets use $1 million in new revenue growth for the year. Well also need to make a few other assumptions, so let me tell you a bit more about a fictitious business so we can build a foundation. Our 2016 revenue was $2 milllion,average annual customer spend is $3,500and we average a 25 percent customer attrition rate.

On the surface, you might think all we need to do is start with $1 million in new revenue and work backward. Unfortunately, its not that simple. Our real number is going to be much larger than $1 million.

To get the real numbers, we need to add in attrition. For many businesses, attrition comes in three forms.

Youll have to decide if all three of these apply to you or not when making your plan. For simplicitys sake, well just use cancellations. With a 25 percent cancellation rate, we will need an extra 143 new customers, which comes out to $500,000 in additional revenue needed.

Now we know that to grow our business by $1 million in new revenue, we will need to plan for $1.5 million in total new revenue (once we account for attrition). When we look at this from a new customer standpoint, we know we need 429 new customers.

Next I look at the marketing I already have planned and the estimated number of new customers it will bring in. I look at these numbers on a monthly basis. One mistake I see people make is that they want these numbers to even out. For example, in January, they want 36 new customers, and in December, they want 36 new customers, but thats not likely to happen. Its much more likely that in January, youll get 24 new customers, and in December, youll get 48 new customers.

Assuming our existing marketing is good for 183 new customers for the year, we now need to figure out how to get an additional 246 new customers. From here, we can look into two other strategies: increasing the average annual value of each customer and decreasing attrition. But, to get the bulk of those new customers, well need to do additional marketing.

Related: 4 Ways to Market Your Business for Free

When Im planning additional marketing, I first look at what Im already doing that I can expand or improve upon. For example, we do a lot of marketing at trade shows. Can we do a better job with lead generation or lead follow-up?

Since I already market at trade shows and have working systems and processes for that, what other trade shows can I try? Each year, I take a few flyers to the trade shows I attend. Some years, those flyers bomb (like in 2015, when I lost $40,000 on them). Butsome years, they work great. In 2016, I took another flyer to a trade show that brought in $1.25 million in new annual revenue. Im always looking for ways to improve and/or expand on what is already working.

Next, I brainstorm new ideas. These may be new media or media we havent put enough effort into or resources behind. Here, all you can do is estimate how well your strategy is going to work. Its hard to do, and many times, the estimates are inaccurate,but thats the way the cookie crumbles.

After Ive made the plan for how Im going to get those 429 new customers (a need determined with the exercise above), I now continue planning with a goal to increase the number of new customers I get by an additional 33 percent to 50 percent.

The reason for this is that not all of my plans are going to succeed the way Id like. Some may work out better than planned, and some may bomb, so I need to plan for that. On a side note, if your plan is heavily dependent on internet marketing, this step is even more important because it is very likely that a rule change could affect your plans and/or the entire media could stop working. Weve seen this happen many times in Google SEO, Adwordsand Facebook. To think it wont happen multiple times this year and possibly to one of the media you're using is delusional.

Related: Use These 5 Steps to Create a Marketing Plan

Once I have my plan laid out, I create monthly and quarterly milestones so I know how well Im progressing toward my goal throughout the year. First quarter'smilestones will be smaller than the fourth quarter's, but each month and quarter will have a target number based on the amount of marketing I plan on doing during that time. At the end of the year, the totals will add up to my annual goal.

Now that you have a plan, you need to look at what type of human capital youll need to reach your goals. Do you need to hire additional employees or find companies to outsource this work to? How are you going to realistically fulfill all of this new work?

Finally, you need to create a budget. Keep in mind youll have to account for any additional employees, plus the extra marketing expenses for media, etc. One other thing: When youre looking at your budget, be aware that some media is going to cost more per customer than you are paying now.

As you grow and thin out all the low-hanging fruit, costs are going to go up. Some of the new customers you want are going to require a bigger investment from you. Good news, though -- if everything goes according to plan, you should have additional revenue to draw from to help pay for the additional expense.

Here at The Newsletter Pro, weve used these exact strategies to grow as much as 2,970 percent over a three-year period. Last year, this was the process we used to grow nearly 100 percent year over year. This system is tried and proven. All you have to do is implement it.

Read this article:
How to Virtually Guarantee You'll Hit Your Growth Goals - Entrepreneur

Few people have capitalized on the power of online marketing and social media like Gary Vaynerchuk.

As an entrepreneur, bestselling author as well as an angel investor and advisor for companies ranging from Uber to Snapchat, Vaynerchuk has always been ahead of the curve. In addition to being a trailblazer in the world of business, he's also become a social media rock star thanks to his inspirational yet informative videos and blog posts.

We caught up with Vaynerchuk after his speech at the 2017MPower Summit in Boston over the weekend, and the 41-year-old founder and CEO of VaynerMedia opened up about Internet fame, Tom Brady's business skills and the dangers of Donald Trump's tweeting.

As a rabid Jets fan, is it tough traveling to Patriots territory?

I went to Mount Ida College, so I spent four years in Boston and Newton. I love this city. I love the people of the city. I hate the Patriots, but I always have fond memories coming here.

You have to admit Tom Brady's pretty good at the whole social media game.

It's disgusting how much respect I have for him, onlyparalleled by my hatred for him in the most fun, sports kind of way. I have a lot of respect for him, who he is as a guy, what he does on the field and what he does off the field, business wise. It's super well executed. It's tough to say, but it's the truth.

Fans are always asking you for tips on how to get Internet famous. Is it a mistake for an aspiring entrepreneur to seek online fame before getting their other ducks in a row?

It's the mindset of short term vs. long term. If you want to be Internet famous, you have to wrap your head around seven years, and I think most people are in seven weeks. And it's seven years of 15-hour days. Or it's obnoxious talent. Some people get it right away. Great! Some people are gorgeous. Some people can throw a baseball 100 mph. It's understanding those are anomalies. Look, I never thought there'd be a day and age where, as being a businessman, there'd be some level of micro-fame. The idea that I just stood upstairs and signed pictures of myself is laughable. Twenty years ago, that doesn't make sense to me. But the world has a funny way of working itself out when you do the right things.

You've always been at the forefront of using the web and social media to grow your businesses. What do you think is the next big thing and how do you stay ahead of the curve?

I stay on top of things by staying curious, then things come to you. For example, I think cryptocurrency is so big, but so detailed that I haven't gone deep into that rabbit hole because it would take up all my time. Because I've been closed off to it, I don't know it as well as a lot of other people. But I'm very, very bullish on [artificial intelligence], machine learning. I'm obsessed with audio, podcasting, Alexa skills, Google Home, Apple pod. It's just timearbitrage. Things that are fare, like cryptocurrency, and things that are about time, like the things I just mentioned. Things that are tried and true human behaviors, I'm a big buyer of. I basically think people don't change. The world changes and we conform to it. That's how I make my bets.

You have a lot of strong business views, but also offer a lot of positivity with your social media channels. What are your thoughts on being socially responsible with these new mediums?

Everybody should be themselves, because that always works. I'm pretty positive, optimistic and happy, and that works for me. There is something that I've been more focused on, which is, if you're happy, I do think you have a responsibility to share that happiness because we're only hearing from the people that are unhappy. I'm passionate about sharing happiness.

Considering that, in 2017, the leader of the free world can start a war with a tweet, does there need to be more responsiblity with these social media tools once you get to that level of government?

Politics is a place that I specifically stay away from because I think people are completely irrational. The way that I am about Jets and Patriots, people are about Republicans and Democrats and societywhich I think is insane, meaning blindly emotional, like completely one side or the other. I have views that are Republican, I have views that are Democratic. I try to take everything one issue at a time. That being said, to answer your question directly, of course, with great power comes great responsibility. I think that subtweeting as the leader of the free world has the potential to be quite detrimental. I don't think anybody would debate that.

Since you want to stay out of politics, we're guessing fans shouldn't expect "Gary Vee for President" in the future.

You know what's funny, if I was born in this country, I would've definitely debated it. But the fact that I can't be the president takes some of the juice out of the game.

Excerpt from:
Gary Vaynerchuk on Internet fame, Tom Brady and Donald Trump's tweeting - Metro US