Mediaboss Marketing

Customers expect you to know what they want, and then deliver it. In other words, hyper-personalization. Learn how to trigger interest, engage, and drive sales with hyper-personalized one-on-one marketing when you join our latest VB Live event!

Dont miss out! Register now.

Forget the Internet of Things. Consumers are now happily living in the Internet of Me era, where their every wish is your command and thats a huge opportunity for marketers. By understanding what your customers like, what they enjoy, and what they spend money on, you can unlock the ability to deliver personalized recommendations that dont even feel like advertisements. Relevance allows you to position yourself as an assistant, an invaluable asset to their browsing and shopping life, rather than an interruption.

The numbers dont lie:

More than ever, consumers are willing to share data in exchange for personalized shopping experiences. And once you get their consent, you can offer them outstanding experiences that amaze and delight, netting you those progressively more discerning customers who increasingly make up the majority of consumers in the market.

Our latest VB Live event will get you started with a bang. Register now to learn how to select, implement, and optimize hyper-personalization technology like AI and shopping bots, build individual customer profiles, and leverage one-to-one marketing at scale without coming off as a creeper.

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Hyper-personalization: Marketing to a segment of one (VB Live) - VentureBeat

Benedictine University honor society inductees

Naperville residents Rutvij Desai, Rita Egle Liutkus, Timothy Matlock and Chris Rigoni were among 71 graduate students from the College of Business at Benedictine University in Lisle inducted into the university's Sigma Beta Delta honor society.

Sigma Beta Delta is the International Honor Society of Business, Management and Administration, which recognizes outstanding business scholars. Those who are invited are in the top 20 percent of their graduate business program.

Naperville residents receive diplomas

Southeast Missouri State University: Kelsey Brown graduated with a bachelor's degree in corporate communication from Southeast Missouri State University in Cape Girardeau, Mo.

College of St. Scholastica: Two Naperville residents graduated from the College of St. Scholastica in Duluth, Minn. Ana Maningas graduated with a doctorate in physical therapy. Damilola Oladipo received a bachelor's degree in health information management.

University of Rhode Island: Mike Anthony DiMambro received a bachelor's degreein communication studies from the University of Rhode Island in Kingston.

Hofstra University: Anjali Gupta received a bachelor's degree in marketing from Hofstra University in Hempstead, N.Y.

Azusa Pacific University: Jared Prosapio, an international business major, was named to the deans' list at Azusa Pacific University in Azusa, Calif.

University of Akron: Noopur Parikh graduated from the University of Akron in Akron, Ohio, with an MBA in finance.

Lakeview College of Nursing: Carly Quick, a 2013 graduate of Naperville Central High School, graduated from the Lakeview College of Nursing in Charleston with a bachelor's degree in nursing. Quick was also named to the school's dean's list.

University at Albany: Shilpa Ramesh graduated with a master's degree in computer science from the University at Albany in Albany, N.Y.

University of Wisconsin: Kristina Schroeder earned a bachelor's degree in kinesiology from the University of Wisconsin-Eau Claire.

Knox College: Robert James Suntken graduated from Knox College in Galesburg with a degree in financial mathematics and economics.

University of Wisconsin-Platteville: Colin Baumgartner earned a degree in business administration and Carl Spangler earned a degree in psychology from the University of Wisconsin-Platteville.

University of Wisconsin-Whitewater: Two Naperville residents received degrees from the University of Wisconsin-Whitewater. Mallory Petersen completed a bachelor's degree in business education. Nicole Wagschal graduated with an MBA in business administration.

Crowley inducted into honor society

Naperville resident Shannon Crowley was one of 45 students at San Diego State University to be inducted into the Mortar Board Honor Society.

Crowley, an international security and conflict resolution major, was selected based on scholarship, leadership and service.

Dix honored by RE/MAX

Re/Max Northern Illinois

Jacqueline Dix

Jacqueline Dix (Re/Max Northern Illinois)

Jacqueline Dix with RE/MAX Professionals Select in Naperville was recognized as one of the Midwest Top 50 RE/MAX brokers in the 2017 annual assessment by the National Association of Hispanic Real Estate Professionals.

Sixteen RE/MAX brokers in northern Illinois were ranked among the Top 50 sales producers in the Midwest based on the number of real estate sales the brokers closed during 2016.

Hasan named general manager

Naper Settlement

Syed E. Hasan

Syed E. Hasan (Naper Settlement)

Syed E. Hasan was recently named general manager of the Hotel Indigo Naperville Riverwalk.

Hasan has more than 25 years of lodging and hospitality management experience with global companies, including Hilton Worldwide and Host Hotels and Resorts, and has served in several executive management capacities in Chicago, Miami and Atlanta.

He has been recognized for his leadership and financial performance and has won the GM of the Year Award twice in addition to several other awards for revenue management, operational effectiveness, community service, corporate communication and customer care.

Local students named to dean's lists

Benedictine College: Naperville residents Kyle Jordan and Caitlin Miskin were named to the dean's list at Benedictine College in Atchison, Kan.

Wittenberg University: Naperville resident Lauren Hiller was named to the dean's list at Wittenberg University in Springfield, Ohio.

Loras College: Several Naperville residents were named to the dean's list at Loras College in Dubuque, Iowa. They are Erin K. Brown, Anna L. Folliard, John W. Hedderman, Zachary D. Jeffries, Brett E. Kirk, Lori E. Obendorf, Patrick J. Short and Kyle B. Zacok.

University of Dubuque: Naperville resident Kiera Donovan has been named to the dean's list at the University of Dubuque in Dubuque, Iowa.

Quincy University: Naperville residents Rachel Rosales and Alyssa Vitale were named to the dean's list at Quincy University in Quincy, Ill.

University of New England: Naperville residents Angela Keating and Shannon Smith have been named to the dean's list at the University of New England in Maine.

University of Wisconsin-Whitewater: Several Naperville students were named to the dean's list at the University of Wisconsin-Whitewater. They are Erika Husted, Steven Missak, Daniel Petro, Sydney Prestifilippo, Lauren Price and Nicholas Santoro.

McKee to teach in Japan

Naperville resident Austin McKee, a 2015 graduate of North Central College, has been accepted by Interac Kansai to teach English to elementary school students in Kansai, Japan.

Nau hired by Naper Settlement

Benjamin Nau has recently been named Naper Settlement's new director of marketing.

He has more than 15 years of experience working on traditional and digital marketing strategies. Most recently, he served as director of ecommerce for Killerspin, a luxury table tennis brand.

Nau received his MBA in marketing and internet marketing from Benedictine University, and has a bachelor of fine arts in graphic design and a minor in marketing from Illinois Wesleyan University.

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Naperville People in the News - Chicago Tribune

When Sarah Nelson started working at Staylisted, a digital marketing agency in Phoenix, Ariz., she needed a while to adjust. A naturally shy person, she often felt uncomfortable and left out. And these feelings were only magnified when it came to dealing with her boss. "My boss seemed like . . . a boss," Nelson told me via email. "I was scared to go near his office. If he talked to me, I was awkward and stutter-y."

Related:The Unusual Team-Building Methods of Famous Bosses (Infographic)

Until, that is, her boss decided to take the team out to lunch.

"That lunch made me realize that everyone around me was just a person -- a possible friend," Nelson went on to say. "They told jokes and had favorite movies. They played videos and had stories about their kids."

Today, Nelson sees the people she works with, including her boss, as part of her family -- all because they sat down and had a meal together. And, as good as that sounds, it's not the only benefit that comes from employers eating with their staff. Here are four reasons real companies have started having family-style meals:

When Impraise, a performance-management software company based in New York, had just five employees, they all sat down and had lunch together. Now,the company has more than 30 employees, and they still eat together at one large table.

"We've found this has a great effect on maintaining open communication as we grow, ensuring that people never feel divided, even if we're working on different things," Bas Kohnke, CEO of Impraise, said in an email.

The company also randomly picks two employees each day to be in charge of grocery shopping, and to set up and clean up. "These people are always selected from different teams and include everyone from the CEO to the newest intern," said Kohnke. "It's a great way to mix it up and make sure people from different parts of the company also have some one-on-one time together."

Related:How This Company Is Improving Corporate Team-Building, One Smile at a Time

One way leaders can make family-style meals special is to cater meals. ZeroCater, for example, is a corporate catering company that works with local restaurants in the New York, Chicago, Austin and San Francisco metro areas to deliver meals to offices.

At GMR Web Team, an internet marketing and reputation-management company in Tustin, Calif., the entire company has lunch together on Fridays. But the point of the lunch meetings isn't to talk shop, it's to improve the relationships among co-workers.

As a result, the company is seeing better employee retention. "Keeping morale high with these team-bonding events not only goes well with employees, but with the company as a whole," Ajay Prasad, founder and president of GMR Web Team, told me. "People are willing to stay longer because friends are there, too."

When a team performs admirably and meets its goals, a meal is a great way to celebrate. No matter how large a company is, free food is a great way to show employees they're appreciated.

At Clean Affinity, a cleaning company in Portland, Ore., employees recently got together to celebrate great sales and customer feedback.

"I ordered a pizza, and we had a little party in the office," said Joanna Douglas, the company's owner, in an email. "It was special because we were all together. Sometimes our schedules don't sync because of the shifting, but we finally got to celebrate something that was a joint effort."

These types of meals, she said, recognize her employees and help motivate the entire team.

As Jellyvision, a Chicago-based tech company that helps people make life decisions, grew over the years, leaders found it more difficult to make employees feel important. If those leaders had not recognized the problem, they could have ruined their relationship with those employees. That's why, to maintain contact with everyone, Jellyvision created its lunch program.

"Once a month, the leadership team at Jellyvision is paired at random with a group of employees from around the company," said Bob Armour, CMO. "Coming together for lunch takes down any feeling of corporate barriers that may arise."

There are no agendas for the lunches, so the conversation can develop naturally. For example, Armour was recently able to get suggestions on where to go during his upcoming trip to Florence.

Related:5 Ways to Get Naysayers to Participate in Team Building

When it comes down to summing up the benefits of employees at lunch, Armour put it best: "It was just people eating and talking about interesting things."

Waldorf, Md.-basedHeather R. Huhmanis a career expert, experienced hiring manager and president ofCome Recommended, a content-marketing and digital-PR consultancy for job-search and human-resources technologies. She is the...

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Let's Do Lunch: 4 Reasons You Should Sit and Eat With Your Employees - Entrepreneur

Getting granular with information surrounding target audiences helps to refine content marketing efforts moving forward for improved SEO

fishbat, a leadinginternet marketing agencythat combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO), breaks down SEO for small business owners to help them increase profits and expand brand awareness.

Small business owners tend to have a lot on their plate, and understanding SEO, which is a vital but multi-faceted task, can leave business owners overwhelmed. If they dont know where to begin, or what aspects of SEO will have the biggest impact on their business, it can seem like an impossible concept to grasp.

Utilizebuilt-in platform analytics or a third-party program to understand competition, industry analytics, and website metric analytics, such as user retention and conversion, target audience demographics, trending keywords, and content marketing analytics. Getting granular with information surrounding target audiences, user behaviors, and missed metrics opportunities within website function and content marketing results helps to refine efforts moving forward for improved SEO.

Todays user spends much of their online time on mobile devices, and search engines reward mobile-responsive sites with better search engine rankings. Mobile-responsive sites have overall improved user experience, increased organic traffic, a reduced bounce rate, and a single website URL, which explains why most search engines favor them for better rankings.

Prioritize tasks having to do with SEO and oversee them regularly. Keep website content fresh, and ensure that content such as videos, pictures, and blogs, all contain a URL, attention grabbing title, a description, social sharing buttons, and strategic keywords. Include a sitemap for search engine indexing, internal linking to assist with web page hierarchy, intuitive navigation, and backlinks that come from reputable and relevant sources. Link all social media and online publication content back to your website.

Disseminating content on social media platforms and online publicationsboostSEO through audience engagement, brand awareness, and increased inbound traffic through wide audience reach. However, content must be consistent to be effective. A quality content management system will ensure consistency through content publication tracking, auto-scheduling features, and the ability to publish content across a multitude of channels simultaneously, saving business owners time and aggravation.CMSsalso contain built-in editing tools, templates, keyword analysis, and other features that help to produce quality content efficiently.

Procuring professionals helps ensure that all details areoverseen fromtime-consuming content marketing and analysis to website and content optimization. Additionally, by obtaining website maintenance services, professionals will see to improved SEO through cleaning up the code, removing bad links, and optimization misses to improve loading speed.

SEO successcomes from employing a variety ofefforts suchas ultra-targeted pay-per-click ads, consistent content marketing, website and content optimization, user engagement, and more. Invest in the platforms that drive the most returns; theres no need to be on every social media platform. Utilize sites that attract your target audience, are best suited for the industry, and are formatted appropriately for the type of content you are disseminating.

Engagement boosts SEO. Utilize action-prompting CTAs and attention-commanding titles. Ensure all posts and images have a URL for easysharing and utilize analytics to reach a targeted audience for qualified engagement. Encourage user feedback such as reviews, and include social media sharing buttons on all web pages and content to encourage liking, following, and sharing. Include videos and images such as infographics and photography to encourage engagement as well; visuals attract more attention and are more commonly engaged with than text alone.

Additionally, dont neglect local outreach. The local clientele is invested and engaged; use popular platforms to help local visibility through online map apps, as well as providing an additional platform for customer reviews.

The online marketing firm, fishbat, takes a holistic business approach to their clients digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs all custom calibrated for both B2B and B2C businesses.

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fishbat Breaks Down SEO with a Checklist for Small Business Owners - MarTech Series

Added on 08/16/2017 Rich Howells activism , NEPA Scene Podcast , photography , podcast , Scranton

Recorded and produced every week by Internet marketing company Coal Creative in their production studio in downtown Wilkes-Barre, the NEPA Scene Podcast presents honest, uncensored interviews and in-depth discussions about local arts, entertainment, and the issues that matter to Northeastern Pennsylvania.

The live, multi-camera show streams in high definition on NEPA Scenes Facebook page on Wednesday nights at 7 p.m. and is hosted by Rich Howells, editor and founder of NEPA Scene; Brittany Boote, owner of Boote Photography Studio in Forty Fort; and Johnny Popko, the senior marketing consultant at local radio stations Alt 92.1, Rock 107, and ESPN Radio. Viewers are encouraged to tune in during each hour-long episode and interact during the Facebook Live stream so that the hosts can address comments and answer questions as they come in.

After the live webcast, the show is available the following Friday as an audio podcast on iTunes, SoundCloud, and Stitcher, while the video version can be seen on Facebook and YouTube.

The NEPA Scene Podcast is made possible by local sponsors Beer Boys, The Keys, and the F.M. Kirby Center, Coal Creative, and viewers who tune in every week.

In Episode 20, we have a very important and emotional conversation with the creators of Break the Silence: Sexual Violence Awareness Art Exhibit campaign coordinator Stephanie Santore and photographer Ashley Matthews of Simply Lush Portrait Boutique.

Before and during the interview, we drink some crowlers provided by our sponsor, Beer Boys in Wilkes-Barre, of three varieties of Single Origin Coffee Brown Ales by Terrapin Beer Company in Athens, Georgia made with coffee from Ecuador, Indonesia, and Kenya. Everyone agrees that, whether you love coffee or just beer brewed with it, these are worth drinking.

Then we talk about this powerful exhibit before it debuts at The Leonard Theater during First Friday Scranton on Aug. 4, what motivated them to start this project and how their respective professions helped in its creation, the difficulty in discussing the issues of sexual violence and domestic abuse, photographing the brave volunteers who have endured this trauma and shared their stories, how this project affected them, why Stephanie felt it was time to share her own personal story, empowering women through photography, what the Womens Resource Center does for local women and families, statistics from and raising money for the center, sexism and focusing on the issue at hand by not getting bogged down by whataboutism, the healing process, the future of Break the Silence after Friday night and the possibility of future projects, and more.

See the full exhibit online at simplylushphoto.com.

Watch the live video version on YouTube or Facebook:

Listen on iTunes.

Listen on SoundCloud:

Listen on Stitcher.

The views and opinions expressed during this podcast do not necessarily reflect those of the hosts, NEPA Scene, Coal Creative, or our sponsors.

by Rich Howells

Rich is an award-winning journalist, longtime blogger, practicing poet, adequate photographer, and podcast co-host. He is the founder and editor of NEPA Scene.

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NEPA SCENE PODCAST: 'Break the Silence' on sexual violence and domestic abuse through art in Scranton - NEPA Scene (blog)