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WHY TRUST INFLUENCER MARKETING HUB?

Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insiders perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hubs evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, SmartSites, and Disruptive Advertising undergo rigorous monthly evaluations, highlighting the platforms commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.

Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Heres how we assess the various agencies like Viral Nation, SmartSites, and Disruptive Advertising:

Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agencys core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.

Sports marketing involves creating a strong brand presence, generating revenue, and fostering long-term fan engagement across products, events, athletes, teams, and organizations. Marketers operate in a dynamic, tech-powered environment where multicultural audiences enjoy sports as entertainment through immersive experiences liketeam events, live streaming, video content creation, social media, mobile apps, mixed reality, and metaverse activities.

The sports marketing industry is booming, its value is expected to reach$1.63 billionby 2027 in North America alone. The lifting of brand sponsorship and endorsement restrictions by the NCAA in 2019 has expanded partnership opportunities for U.S.-based sports brands. Student-athletes can now leverage their name, image, and likeness (NIL) rights to earn from attending events and posting branded content, creating a market estimated to be worth$1 billion yearly.

In this fast-paced landscape, sports marketing agencies can help you with research and strategy development to reach new audiences through the most impactful campaigns. They understand how to leverage technology to amplify your brand, create memorable experiences, and foster real-time interactions with fans.

In this post, we explore the top sports marketing agencies and showcase their strengths, as well as shed light on some fascinating facts and statistics related to sports marketing. Whether you're an athlete, a team, or a brand looking to make a mark in the sports industry, we equip you with the knowledge to make informed decisions and forge successful partnerships.

Top

sports marketing agencies

2024

Best for: Enterprises and Large brands

Location:United States, Canada

Min. project size:$50.000+

Notable clients: LA Dodgers Markus Lynn Mookie Betts, Harlem Globetrotters, World Axe Throwing League.

An important section of Viral Nation is their talent agency, which provides award-winning talent representation for todays digital stars. By digital stars, however, they dont just mean those who spend all their time online making TikTok videos or Instagram posts. They also represent todays up-and-coming sports stars who have embraced the digital world and operate sizable social accounts.

Indeed, Viral Nation Talent claims to have the largest creator roster in the world, representing over 900 diverse creators across 35 verticals.

Their sports division, VN Sports, has leveraged its expertise in influencer marketing and talent representation following the NCAAs 2021 policy change that allows collegiate athletes to form brand partnerships. The agencys sports division is composed of seasoned marketers with extensive experience managing and representing professional athletes.

The agencys influencer lineup has been bolstered by new sports signings in 2023 and 2024, including college athletes transitioning to full-time content creation. Recent signups include Division II basketball player Carlos Famous Los/Da Funny Sports Analyst Sanford, Canadian tennis player Ayan Broomfield, former basketball player and impersonator-comedian Maxim Maxisnicee Perandize, slam dunk specialist Chris Staples, and basketball trainer Devin In the Lab Williams.

A month before announcing VN Sports launch in September 2021, Viral Nation had displayed its sports campaign management prowess when it organized the PUBG Superstar Showdown. The project aimed to promote Tencents new PUBG format, the 4 x 4 Death Match. Viral Nation produced a four-part web series in which the agency pitted the following against each other: NBA stars who were gaming fans, PUBG Mobile content creators, FaZe Clan, and superfans. The campaign exceeded target goals by over 35% after earning over 42 million impressions and over 9 million views across all platforms.

In July 2023 Viral Nation announced that it was collaborating with the world-famous Harlem Globetrotters across sports entertainment. The collaboration focuses on growing and developing the overall Harlem Globetrotters brand as well as amplifying their overall reach and its connectivity with digital-first audiences.

As Viral Nation said in the above Instagram post,

Working directly with the athletes to create top-notch content was a huge passion project for us and allowed us to connect with the players on a personal level. We are obsessed with the results!

The partnership leverages the Globetrotters existing reputation as a beloved family and sports entertainment brand and helps them build a robust digital presenceboth for the team and the individual playersthat captures the attention of audiences and brands.

Viral Nation creates original digital programming for publication across the Globetrotters accounts on platforms like YouTube (where they have nearly 800K subscribers) and TikTok (722K).

As Viral Nation says on their Telent website, We Create Icons, and if youre into baseball, youll recognize that Dalton Chandler fits that description.

Viral Nation added Dalton to their roster in early 2023.

As you can see from his active social accounts, (TikTok 916,200 followers, Instagram 263,000 followers) Dalton can engage audiences, through his content and personality.

Best for: Small and Medium Size Businesses

Location:Paramus, New Jersey

Min. project size:$1.000+

Notable clients: Sports Medicine & Orthopaedic Center, Agile Data Sites, Anexio.

SmartSitesoffers a comprehensive suite of services to cater to businesses of all sizes, including small enterprises and Fortune 500 companies.

Itssportsdigitalmarketing teamcatersto sporting goods, golf courses, and sports coaching businesses.

Theagency offersdynamic website design, sports-specific SEO, and personalizedPPCmarketing.

SmartSites hashad the privilege of working with well-established brands,such as PGA Village Golf Resort andsports website builderLeague Lineup, elevating the promotion of their sports products to new heights.

Fitness Kid Corp provides indoor kids gyms to allow for exercise within your home. They initially created and sold the product in Europe before testing the market in the United States.

The main problem Fitness Kid Corp faced was that indoor kids gyms are a highly niche product. Many parents already have some form of existing setup in their backyard for their kids to play, or they take their kids to parks instead.

They found the demand for the Fitness Kid indoor gyms was highly seasonal parents are more interested in buying the gyms in winter when they have fewer outdoor options.

They approached SmartSites to create and implement a marketing strategy for them.

The campaign returned impressive results. Fitness Kid Corp received a 383% Increase in total site traffic and a 350% Increase in conversions. There was a 64% increase in CTR.

Pleasingly, SmartSites strategy led to a 74% decrease in the CPC. Overall, there was a 383% increase in referral traffic.

Strategic Approach

SmartSites authored compelling content that highlighted the benefits of having an indoor gym to allow children to have year-round fun while exercising. They made this part of an ongoing content writing and link-building strategy to increase overall traffic to Fitness Kids website.

They also created a PPC campaign for Fitness Kid. This included running shopping ads and remarketing ads simultaneously to capture sales and brand awareness at the same time.

As part of this PPC campaign, SmartSites implemented a responsive and flexible bidding strategy to cater to changes in return on ad spend (ROAS).

Dr. Rizio of the Sports Medicine & Orthopedic Center specializes in sports injuries of the upper and lower extremities, cartilage repair, and reconstructive procedures of the knee and shoulder. He is a team physician and orthopedic surgeon responsible for treating the injuries of many sports teams in the greater New Jersey area.

The practice found it challenging to attract new patients and promote their services without a strong web presence, so sought out SmartSites services to remedy their ailments.

The new website and SmartSites other measures led to a 667% increase in total site traffic. Search gave even better results, with a 947% increase in organic search traffic. Page views increased by 405%, and there was an overall improvement of 38% in the CTR.

Strategic Approach

SmartSites opted to create a professional website for the Sports Medicine & Orthopedic Center in WordPress, as this would make for easy editing. Currently, 43.4% of all websites are built on the WordPress platform.

As part of this project, SmartSites designed a sophisticated logo to represent the upscale brand.

The agency optimized the site for SEO and pursued an aggressive link-building campaign.

Finally, they set up a PPC campaign in Google, optimizing paid search to increase click-through rates and leads to the site.

Best for: Businesses of all sizes

Location:Utah, USA

Min. project size:$5,000+

Notable clients: BPI Sports, Being Well with Dr. Rick Hanson.

Disruptive Advertising is a lead generation powerhouse, offering comprehensive ad services across all platforms

Prioritizing long-term growth partnerships with outstanding companies, Disruptive Advertising limits itself to a limited number of clients. This approach allows them to provide undivided attention and create customized strategies aligned with a clients business objectives.

Disruptive Advertising encourages teamwork, which guarantees their strategies across platforms will produce meaningful results that also reflect the clients business goals.

With over 1,000 positive reviews, management of millions in digital advertising budgets, and numerous industry awards, they prove that actions speak louder than words.

Sports Card Zone (SCZ) offers a huge inventory of sports cards covering baseball (2017-2024), Basketball (2019-20 2023-24), Football (2000 and 2015-2024), Hockey (2020-21 2023-24), and Soccer (2019-20 2024). They also stock some non-sports cards (e.g. Pokmon) and a range of sports memorabilia.

Although the company was meeting its goals, they felt they were getting stagnant. They were seeing growth, but not at amazing levels.

They approached Disruptive Advertising to see what they could do to push SCZs performance to the next level.

The company spent $14k at a 27k ROA for a month-long PPC campaign.

The PPC campaign ultimately generated $381k in additional revenue for Sports Card Zone.

Strategic Approach

Disruptive Advertising built multiple new PPC search campaigns using a keyword planner. One used competitor terms, another used broader sports card terms. They then segmented their Performance Max campaign by sports versus all products. Performance Max campaigns are a type of enhanced Search and Shopping campaign that enable advertisers to reach Googles entire ad inventory with a single campaign with qualifying objectives.

Thanks to the success of this initial campaign, Sports Card Zone increased its budget, meaning that Disruptive Advertising was able to further expand the PPC ads to include Facebook and Amazon.

Crossover Symmetry has the mission to bring effective, easy-to-use shoulder rehab directly into your home; to put you in charge of your own rehab. Their dream is to help save 10 million shoulders in 10 years.

The company was looking for someone who could scale their Facebook advertising and increase their revenue while maintaining profitability. They wanted a partner that could grow their current efforts in the United States so they would then be in a place where they could expand to Europe and Canada. On evaluation, Crossover Symmetry decided that Disruptive Advertising could best meet their needs.

Disruptive Advertisings efforts paid off. In the first three months, monthly revenue from Facebook advertising increased by 158%. This success resulted in Crossover Symmetry extending its work with the agency to include CRO, and expanding Facebook advertising into Europe and Canada.

Strategic Approach

Disruptive Advertising initially implemented a strategy to improve Crossover Symmetrys Facebook advertising.

They began by researching buyer personas and expanding them to include other applicable athletes.

They then introduced dynamic retargeting Facebook dynamic retargeting ads promote relevant products to customers who have visited your online store.

The agency improved the quality of the ads themselves, ensuring that the ad copywriting gave more details on the product.

Disruptive Advertising created highly engaging ads, stacking the social proof generated from these ads throughout all campaigns.

Best for: Mid-sized to Enterprise Businesses

Location:Evanston, Illinois

Min. project size: $10.000+

Notable clients: Coleman Powersports, Intersport Global, Old World Industries.

Fresh Content Society (FCS) is an award-winning, family-owned social media management and sports marketing agency, offering a comprehensive range of services like community management, content production, strategy development, paid media campaigns, influencer management, and detailed reporting.

Founded in 2014,theagencyprovidesexpertise in social media management and sports marketing.

FCS distinguishes itself through its commitment to grasping clients business objectives and tailoring strategies for optimal online visibility and exposure. With a deep focus on data-driven decision-making and influencer partnerships, theyre an excellent choice for a social media marketing team. Whether youre a local or global business, FCS can help you build, manage, and grow your social media communities, ultimately increasing conversions.

Content is a vital part of any social media strategy and is particularly important in the high-action world of sports marketing. Your creative will determine if your community is going to engage with you or not.

FCS produces content calendars and creates short and long-form videos, photos, graphics, memes, and copy. They are a full-service creative social media agency. If you need those high-quality action pics of your sports products in use, to splash across your Instagram or X posts, or TikToks featuring athletic stars showing their human side, FCS can be there for you.

Fresh Content Society doesnt boast about its achievements, but each year it showcases the years results. They achieved the following on behalf of their clients (everybody, not just sports) in 2023:

While most people may not think of arm wrestling as a sport, it is actually one of the most universal forms of competition, with matches occurring across the globe. Most of us have tried arm wrestling at some point in our lives.

Chicago is home to the World Arm-Wrestling League (WAL). They claim to be the fastest-growing professional arm-wrestling league in the world, showcasing intense matches, and offering the ultimate fan experience with the sports top superstars.

The league tasked Fresh Content Society with building up fan engagement, fan growth, and video views, and enabling monetization from the content produced.

FCSs work resulted in increased fan engagement and $50,000 in revenue from the monetized content on YouTube and Facebook. One post alone received 100 million video views.

Strategic Approach

FCS scaled the World Arm-Wrestling Leagues social content to make it more authentic to the community. They developed a YouTube and Facebook monetization strategy and created long-form videos that resonated with the target audience.

Best for: Large Companies and Fast-Growing Start-Ups

Location:San Francisco, California

Min. project size:$50.000+

Notable clients: TikTok, NVIDIA, Clash.

NeoReach is a top influencer marketing agency that specializes in creating authentic, data-driven campaigns tailored to the unique needs of its clients. By integratingitsteam with yours,itensuresproactive, real-time communication that gets to the heart and soul of your brand story. With a focus on developing data-backed strategies derived from competitor audits, audience demographics matching, and channel-specific opportunities, NeoReach stands out in the sports marketing world.

Read more from the original source:
Top 27 Sports Marketing Agencies Taking the Lead in 2024 - Influencer Marketing Hub

The In-flight Internet market is estimated to grow to USD 2.1 billion by 2029, from USD 1.6 billion in 2024, at a CAGR of 5.7% from 2024 to 2029. North America is estimated to account for the largest share of the In-flight Internet market in 2024. In-flight Wi-Fi presents a new revenue stream for airlines. Airlines can monetize Wi-Fi services through direct passenger sales, partnerships with Internet service providers, and targeted advertising. Collaborations between airlines and technology companies have facilitated the deployment of in-flight Wi-Fi. Partnerships with satellite communication companies and internet service providers have made it easier for airlines to offer reliable connectivity.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=209018219

Based on technology, the satellite segment is estimated to have the largest market share from 2024 to 2029

Based on the technology, the satellite segment is estimated to have the largest market share in the forecast period. Modern satellites, especially High-Throughput Satellites (HTS) and Low Earth Orbit (LEO) satellites, provide substantial bandwidth, supporting multiple users with high-speed internet. This capability is essential for meeting the growing demand for data-intensive applications like streaming, video conferencing, and online gaming. Additionally, satellite networks offer scalability, easily accommodating increasing numbers of connected aircraft and passengers as the demand for in-flight Wi-Fi grows.

Based on end user, the commercial aviation is estimated to have the largest CAGR from 2024 to 2029

Based on the end user, the commercial aviation segment is estimated to have the highest CAGR during the forecast period. Commercial airlines, with their larger fleets and extensive route networks, have greater opportunities to deploy and monetize in-flight Wi-Fi across diverse routes and aircraft types. In the competitive commercial aviation market, airlines use in-flight Wi-Fi as a key differentiator to attract and retain customers, enhancing the passenger experience and influencing airline choice, especially among tech-savvy travelers.

Inquiry Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=209018219

Based on region, the North America is estimated to have the highest CAGR from 2024 to 2029

Based on region, North America is expected to have the highest CAGR during the forecast period. North America, especially the United States, boasts some of the busiest air travel routes and airports globally, fostering a significant demand for in-flight services, notably Wi-Fi. Passengers in this region have elevated expectations for in-flight amenities, influenced by widespread digital device usage and a strong desire for connectivity. In response, airlines have been proactive in offering robust in-flight connectivity options to meet these expectations. Moreover, the region's substantial volume of business travel further fuels the demand for advanced in-flight services, particularly from business travelers who rely on reliable and high-speed internet to maintain productivity during flights.

Contact: Mr. Rohan Salgarkar MarketsandMarkets INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: sales@marketsandmarkets.com

About MarketsandMarkets

MarketsandMarkets has been recognized as one of America's best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit http://www.MarketsandMarkets.com or follow us on Twitter, LinkedIn and Facebook.

This release was published on openPR.

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In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR

Rusacks St. Andrews

Agency partners with Marine & Lawn Hotels & Resorts on properties in Ireland, Scotland.

Hospitality consulting firm Screen Pilot has announced its strategic expansion into the United Kingdom. The Denver-based agencys premier partner in the region is Marine & Lawn Hotels & Resorts, which operates properties across Ireland and Scotland, including Rusacks St. Andrews, Slieve Donard, Marine Troon, Marine North Berwick and Dornoch Station.

Tom Dibble, the founder and CEO of Screen Pilot, and a native of the United Kingdom, expressed his enthusiasm for the venture, noting, "Its profoundly gratifying to collaborate with hoteliers in the U.K. While Screen Pilot was born in the U.S., our vision has always been to foster growth and provide support to hoteliers across a diverse range of markets."

In 2023, Screen Pilot successfully expanded into the Latin American market, and currently partners with hotels and resorts across Mexico, Panama and Costa Rica.

With every partnership, regardless of region, our goal is to empower hotel teams and help them realize the utmost potential of their digital marketing endeavors, said Dibble.

Screen Pilot is among the top digital marketing consultant firms for the hospitality industry thanks in large part to the development of its Digital Brand Experience (DBX) marketing program. DBX methodology increases bookings by enabling hotels and resorts to deliver relevant, personalized content through an omni-channel strategy of digital messaging and retargeting. Behind the scenes, Screen Pilots digital marketing professionals leverage advanced data analysis, user experience, branded storytelling and personalized journeys to maximize engagement and conversions.

In February, Google bestowed Screen Pilot with Premier Partner status in the Google Partners program. The recognition marks the tenth consecutive year that Screen Pilot has received the elite designation reserved for just the top 3% of Google Partners in the United States.

Screen Pilot Home Office (Denver, Colorado)

About Screen Pilot

Screen Pilot is an award-winning marketing agency and consulting firm specializing in the development of full-spectrum, digital brand experiences. Our tech-forward digital strategies drive profitability for hotel, resort and travel brands around the world. Visit ScreenPilot.com to learn more.

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Veteran Marketing Firm Screen Pilot Expands into the United Kingdom - Hotel News Resource

TikTok can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston.

Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in you're in for a masterclass. (Check out our guide to the best TikTok camerasif you want to launch your own TikTok career.)

Central Houston Nissan nails the art of TikTok transitions, seamlessly drawing us in before delivering pure marketing gold. It's a prime example of your typical bait-and-switch comedy, luring us in with a viral video before transitioning to an ad for the dealership. The hilarious selection of videos, mixed with a genuine aptitude for editing (and complete commitment to 'the bit'), gives the videos the coveted virality social media managers crave.

It's clearly a successful marketing tactic, as the account's most popular video has racked up a steady 16.8M views. "Now this is an ad!!! Give whoever was behind this a raise!" commented one user, while another sang extremely high praise, calling the viral clip "a work of art that should be studied."

It's not to say that this technique should be replicated into the ground, but it goes to show that you can have fun with your marketing. TikTok in particular seems to have a penchant for originality and authenticity it's okay to break the rules and show a more human side in your branding.

As we've seen with the 'more is more' billboard marketing trend, there's a fine line between casual conversational marketing and outright desperation and best believe Gen Z can sniff it out. consider this your reminder to not overthink it when it comes to that all-important social media marketing.

Daily design news, reviews, how-tos and more, as picked by the editors.

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Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq

Mumbai: In India's fast-paced digital economy, the sports sector is going through a major upheaval, mostly as a result of the emergence of live-streaming services. Sports fans are increasingly preferring the digital way to consume sports content, limiting the scope of traditional distribution channels thus, limiting the scope for brands to effectively advertise their cause. This digital transformation presents opportunities as well as challenges for brands keen on investing in sports.

Traditionally, television has dominated the viewership in the realm of sports. In India, just a decade ago, the influx of the internet was far less pervasive than it is today. Live sports streaming on OTT platforms was not affordable and accessible and, thus, was not the norm, and fan engagement strategies were confined to offline channels. However, as the internet began to gain momentum and accessibility across India, a gradual shift occurred. The coming of the digital age brought up the emergence of online streaming services and digitally created content for fans across the globe. Fans started to enjoy the freedom to access their favourite sport and sport-related content regardless of the region, breaking free from traditional television schedules. This shift marked the beginning of a digital revolution.

People today are more connected than ever before, thanks to the internet era. Thus sports leagues, sports tournaments, athletes, and the sports industry in general have also started to connect with their fans via digital platforms. Today, live sports broadcasts and live sports consumption have majorly shifted to OTT platforms to make it accessible for fans to engage with sports. Additionally, the emergence of social media platforms and the presence of fans on these platforms have made it all the more imperative for sports to take the digital route. Interestingly, the emergence of these digital platforms, may it be OTT streaming or social media, has made it possible for previously unattainable ideas, material, and opinions to be shared. The digital route that sports today across the world is taking is affecting the brands positively as it gives them access to more accurate data about their target audience and also opens a new mode of communication, especially with the new generation. This has also led to brands partnering with specific sports tournaments and organizations and curating customized material that is specific to the audience and the platform on which it is being placed.

This makes us question if offline marketing still holds its value. Though digital means have a worldwide reach, they lack two crucial components that prevail in all walks of life: trust and credibility. Trust, credibility, personal touch, and camaraderie are what make offline marketing, especially in sports, significant. In face-to-face encounters, whether at live sports events, sponsor activations, or community initiatives, there exists a tangible sense of reliability and authenticity that can be orchestrated with the fans present at the moment.

Online marketing is very good at drawing in new customers since it primarily targets a large audience. With online content, brands have more scope to explore creativity with captivating imagery and narrative to engage potential customers. In order to appeal to certain demographics, interests, and behaviours that resonate with the target audience, brands, and organizations also get the opportunity to customize their message and creative assets. On the other hand, offline marketing initiatives effectively target local geographies and demographic audiences. Companies and brands have the ability to target certain regions, organize events, and choose the material that appeals to the local population in those locations. Sports is one such area that offers brands the opportunity to leverage both of these ways of marketing. Brands investing in local sports by organizing or partnering with local sports tournaments or promoting local talent by supporting their journey can help the brand create a stronger bond with the community. Brands can take the digital route or a more traditional offline marketing route; sports offers a 360-degree advertising opportunity with the added advantage of positive brand building and long-term connection with the community.

Decathlon, one of the leading sports brands in India, is a great example of how companies may interact with their audience by combining offline and internet marketing techniques. With multiple digital campaigns such as Play Your Own Way or HERoes of Decathlon, they promote the idea of sports and inclusivity within sports effectively while hosting sports tournaments, partnering with local sports events and sports communities to establish real connections with customers and provide them with an in-person opportunity to interact with the brand and test out new items.

In order to survive in this fast-paced world where consumers have easy access to thousands of brands, it is crucial to blend online and offline marketing strategies. The development of the digital age has created many fan engagement options, ranging from interactive social media marketing to immersive stadium experiences. Brands must choose the right opportunity and leverage the growing sports community in India.

This article has been authored by SportVot co-founder, CMO Shubhangi Gupta.

More here:
Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com