Archive for the ‘Internet Marketing’ Category

Fall SCORE Webinars Can Help Keep Your Business Out Front – VISTA.Today

SCORE Chester and Delaware Countieshas free SCORE webinars and live presentations to help you maximize your small businesses potential.

On Tuesday, Aug. 29, at 1 PM, learn how to get brand clarity to make sure you stand out from others in your niche and what to do to create visual and verbal content that represents you.

Find out why branding is relevant for everyone to stand out and survive as an entrepreneur. Understand the steps to the brand strategy process and why you shouldnt spend a dime on marketing until you get brand clarity.

This step-by-step guide to the inside-out branding clarity process will give you:

Live attendees will receive free business resources and a link to this webinar recording.

About the Presenter:

Eva Chen is a brand strategist and founder of Brand From Within.

Click here to register.

If youre considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this Sept. 11, 10 to 11:30 AM live presentation workshop is for you!

Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; and some questions to answer.

This presentation is designed to introduce you to various aspects of business ownership to help you answer:

About the Presenter

Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines with small entrepreneurs and major distributors for a Fortune 50 company.Jerry is a SCORE volunteer, serving as a mentor, presenter, board member, and former chair.

This live, in-person event takes place at CareerLink PA Chester County, 479 Thomas Jones Way No. 500, in Exton.

Click here to register.

You have come to the right place if you are in the early stages of thinking about starting a small business or if you have started your business and realized you missed a few things.

If you are thinking about becoming your own boss, this is a chance to get an overview of the things you need to know.

Join attorney and SCORE presenter Frank Farmer, in a live presentation on Sept. 12 at 6 PM, at the Chester County Library and District Center, Burke Room, 450 Exton Square Parkway, Exton.

Farmer will lead a discussion of the nuts and bolts issues that should be considered when starting and operating a small business.

He will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers, and other related topics (as time permits).

About the Presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.

Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Farmers practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities, starting, operating, and/or buying/selling small businesses.

His services include incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses; conflict resolution; and problem-solving.

Presentation Partners

This program is being presented in partnership with theSBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.

Click here to register.

Do you need money to start your new business? Where do you go to find it? On Sept. 27, from 6 to 7:30 PM, learn about available options for financing your new business.

Financing is one of the most important components of starting and maintaining a business. The number one question that most new business owners ask is how and where. This seminar will dive into finance options and creative ways to secure financing for business owners.

About the Presente

Saneria Henderson, branch leader for Truist Financial Corporation, is responsible for managing all aspects of the branch, including driving branch performance through leading, coaching, and managing business development, small business expertise, development, and strategy. She also ensures compliance with internal controls, operational procedures, and risk management policies.

This presentation takes place at the Chester County Library & District Center, Burke Room, 450 Exton Square Parkway, Exton.

Whether you are just getting started or planning to refresh your current website, this program on Sept. 12, from 11 AM to Noon, is for you.

Make a plan that will lead to success!

Ready for a new website? Whether youre building it yourself or you decide to work with a pro, getting organized is the key to your websites success! Discover:

After this webinar, youll be ready to make more comprehensive plans for your businesss website.

About the Presenter

Jessica Baldwin is the co-founder of Cardsetter, a new and easy-to-use website platform with custom design and setup included.

Baldwin has been helping small businesses launch successful websites for over seven years. She also spent more than ten years growing her own successful blog and entertainment website for Billings, MT, Billings365.com. Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.

Click here to register.

On Sept. 13, from 10 to 11:30 AM, discover how to make ChatGPT work for you when creating new marketing content for your business.

Imagine being able to create compelling social media content, email funnels, advertisement copy, and sales scripts in minutes without any hassle or creative blocks.

In this highly anticipated presentation, we will unlock the power of ChatGPT and explore its immense potential for transforming your small businesss digital marketing.

Whether youre a solopreneur, a marketing professional, or a small business owner, youll discover how to harness AI-driven chatbots to take your marketing efforts to new heights.

Forget about spending hours brainstorming content ideas or struggling with writers block.

With ChatGPT, youll learn how to effortlessly generate engaging social media posts, captivating email funnels, persuasive advertisement copy, and conversion-focused sales scripts in a matter of minutes.

About the Presenter

Ashley Price-Horton Served as asoftware engineer at JP Morgan Chase Bank for five years before advancing to senior marketing strategist at JP Morgan Chase Bank.

Eventually, she moved on and founded her own website design agency. She currently splits her time between her business clients and acting as asenior technology recruiterconnecting top-performing cybersecurity and compliance talent with companies.

Price-Hortons experience encompasses positions from software engineer and marketing strategist to advertising consultant, researcher, web designer, customer service rep, and executive assistant.

Click here to register.

Your awesome website is not getting the traffic it deserves?

Learn some new strategies for getting your target market to visit your site at this free webinar on Sept. 14 from 10 to 11 AM.

Build it, and they will come was a nice concept for a movie.Unfortunately, build it, and they will come, does not work for websites.

To get people to come to your website, you have to proactively market it.This seminar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website resulting in more sales leads.

About the Presenter

Cary Baskin has more than 30 years in marketing working for companies like Honeywell and M&M Mars in addition to local technology companies where he developed or launched many hardware, software, and services products in North America, Europe, SE Asia, and Japan.

In 2011 Cary started The Marketing Department, a website, SEO, and digital marketing agency located in Malvern, founded on the idea of bringing Madison Ave to Main Street with affordable marketing solutions for small businesses.

The Marketing Department helps clients build their brand, target their ideal customers, and generate leads through the Internet. He is a frequent SCORE presenter on Search Engine Optimization, Website Development, and Internet Marketing.

Click here to register.

Do you have questions about How to Start Selling on Amazons Store?

Join this Office Hours session Sept. 19, from Noon to 1 PM, to ask Amazon directly.

View theHow to Start Selling in Amazons Store 9/13/2023webinar, and join these office hours to get all your follow on questions answered.

Office hours are for those who are new to Amazon, specifically those who are not currently selling in Amazons store or havent yet made their first sale.

Registration will be limited so that all participant questions can be addressed.

Click here to register.

Attention-grabbing posts can boost your event attendance. Join this online webinar on Sept. 19, 6:30 to 7:30 PM, to learn more.

Gain important insights into how your social media designs can attract more event attendees. Well explore why an event branding kit is important, how to leverage all design aspects of your social media platforms, and which types of social media content drive event engagement.

This webinar is specifically designed if you have beginning to intermediate design skills and are looking for innovative ideas to boost your event presence.

ABOUT THE PRESENTER

Carly Simon is a dedicated marketing consultant. For over two decades, she has aided businesses with branding, building consumer loyalty, and increasing traffic through traditional and social media. She applies her background in psychology and education to her marketing strategies.

Simon serves at Taylor & Francis as a content marketing specialist. She also authored a consumer behavior online textbook at MyEducator. Simon leverages her London Business School certification in Mastering Digital Marketing to equip clients with the keys to business success.

Click here to register.

Are your companys social media posts missing that wow factor? Do you want more likes, comments, shares, and clicks?

In this dynamic workshop on Sept. 20, from 10 to 11:30 AM, youll learn howtowrite posts that buildyourbrand and get positive results!Discover howto:

Youll walk away with lots of practical techniquestoenhanceyourposts, impressyouraudience, and get the results you want!

About the Presenter

Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs pack more punch into their social media without breaking a sweat.

Over 9+ years of business, Delaware ShoutOut has served hundreds of clients who have reported significant gains in followers, engagement, and traffic to their websites.

Her company has also won multiple awards within the marketing industry and as a woman-owned business. Whats more, Miles is becoming increasingly known for her Delaware ShoutOut YouTube channel, which teaches entrepreneurs how to outshine their competitors on social media.

Click here to register.

Attention-grabbing headlines help to engage with an audience. Are yours attracting views?

Join this Sept. 28,10 to 11 AM webinar to to learn about an analyzertoimprove your overall LinkedIn headline score, engagement score, and impression score.

Do you need some tips to improve your email open rates based on the subject line?

Do you want some tools to improve your blog titles to make them more appealing?

Join us to learn more! We will do live demos and provide resources. We will allow time for Q&A.

ABOUT THE PRESENTER

Lynne Williams, Ed.D. Candidate, is a SCORE volunteer and executive director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed).

She also is a writer of resumes, LinkedIn profiles, LinkedIn company pages, and focuses on keywords, and is working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn atwww.linkedin.com/in/lynnewilliamsand visithttps://linktr.ee/lynnewilliamsto learn more.

Click here to register.

SCOREis the nations largest network ofvolunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.

Make a difference as aSCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Countieshas been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business workshops and webinars.

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Fall SCORE Webinars Can Help Keep Your Business Out Front - VISTA.Today

St International Holdings Company Limited Announces Executive … – Marketscreener.com

ST International Holdings Company Limited announced that Mr. Sin Kin Hong, Edward has been appointed as the company secretary of the Company with effect from 28 August 2023. The biography of Mr. Sin is set out below: Mr. Sin, aged 39, has over 17 years of experience in financial accounting, corporate finance and private equity investment. Mr. Sin received his Bachelor's Degree of Economics and Finance from the Universityof Hong Kong in 2006.

Mr. Sin is a member of the Hong Kong Institute of Certified Public Accountants in Hong Kong, as well as a partner and director in a local audit firm. The Board would also like to announce that Mr. Li Jian has been appointed as an executive Director with effect from 28 August 2023. The biography of Mr. Li is set out below: Mr. Li, aged 43, has many years' experience in computer software, communications and Internet media industries.

He mainly engaged in research, development and manufacturing of mobile terminal products and Internet marketing and advertising. Mr. Li received his Associate Degree of Computer Science fromthe Department of Computer Science of Tianjin University of Technology and Education in 2003. Since 2015, Mr. Li has participated in the establishment of Beijing Jiangzhi Information Technology Co.

Ltd. (a listed company on the National SME Share Transfer System, Stock Code: 430443), and served as a shareholder of the company which is mainly engaged in Internet social media marketing, Internet advertising and other businesses.

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This agency’s ‘clean graffiti’ is stunning the internet – Creative Bloq

Guerrilla marketing can be an effective technique to create a buzz, especially when resources are limited. And a UK marketing agency has shown that a little innovation can go a long way. It's received quite a reaction online to its real-world 'clean graffiti' technique, which it thinks could become a trend.

Harrix Group blasts water onto dirty streets to stencil eye-catching messages that eventually disappear as the pavement is reclaimed by the grime of the city. It's not a new technique, but it's been blowing people away on Instagram as surely as it blasts dirt of the street. Group CEO James Rix tells us more about why he thinks it's a sound alternative to big billboard advertising.

Small brands might not have the resources to pull off viral stunts like that CGI Maybelline ad that fooled a large portion of the internet, but Harrix Group reckons it's still possible to get people talking. Its recent water-powered street stencil campaign for the Great British Beer Festival did just that, taking off in the virtual world after Harrix posted about it on Instagram. The post has picked up numerous comments from people admiring the ingenuity of the technique and expressing surprise at how clean the results are.

"This was our first use of the idea since pre-Covid. I guess the world forgot this awesome little trick but now we have lots more planned," Rix says. He notes that while the campaign was well received on the street, the wider impact on social media expanded the client's reach further since it got more people talking about the festival. "It was the ultimate win-win for the client-agency relationship," he says.

Harrix aims to make it a win in terms of sustainability too. The process might use a lot of water, but Harrix offers to use rain water. Most significantly it saves on using paint or turning out masses of paper flyers and posters that get binned

"Cleaning the streets is always positive and finding ways to graffiti without using toxic paints while having the same impact is awesome," Rix says. "In the past, we have done it on walls and roads and it has superb reach and has always made people talk. Now due to social media, this impact can be on a global scale."

Rix says he sees more opportunities for the technique and also has new products and ideas in the pipeline, with an ethos firmly on helping small brands make an impact in a sustainable way with few resources.

"I believe marketing doesn't have to be new, expensive and covered in plastic. It can be reused, reduced, recycled, and cleaned in a million other ways. We encourage brands all the time to give away products supermarkets won't take due to them being too close to their use-by dates. It makes sense, why bin it so when you can give it away, saving the disposal cost, the product gets used and you will find a bunch of new customers?"

You can learn more about the agency's work at Harrix Group's website. For more advertising inspiration see our pick of the best print ads.

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This agency's 'clean graffiti' is stunning the internet - Creative Bloq

Semiconductor Wireless Sensor Internet of Things Market Size to … – Taiwan News

Introduction

The Global Semiconductor Wireless Sensor Internet of Things (IoT) Market, valued at approximately USD $ billion in 2021, is set to embark on a robust growth trajectory, projecting a healthy CAGR surpassing $ over the forecast span of 2022-2029. This market niche encapsulates the realm of wireless sensors, leveraging semiconductors to orchestrate the magic of Internet of Things (IoT) applications. Semiconductor-based wireless sensors, serving as stalwarts of the IoT ecosystem, enable seamless data collection and wireless transmission to central repositories. They serve as indispensable components in a spectrum of applications ranging from industrial automation to smart homes, healthcare, environmental monitoring, and the realization of smart cities.

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At the nucleus of this phenomenon lies the quintessence of wireless sensors, intrinsically woven with semiconductors to catalyze the Internet of Things. These wireless sensors, akin to data couriers, ingeniously collate and transmit data to centralized databases or servers. This pivotal technology has permeated diverse sectors, propelling industries towards real-time data assimilation and analysis.

The juggernaut of the markets growth is propelled by the surging demand for IoT devices. With the proliferation of smart devices, the appetite for real-time data collection and analysis grows exponentially. Furthermore, governments proactive overtures towards sensor technology and advancements in wireless communication technologies collectively underpin the markets lucrative growth prospects. The harmonious convergence of these factors bodes well for the markets trajectory during the forecast period.

The future of the market is adorned with the blossoming IoT landscape. As per the Zebra Manufacturing Vision Study, IoT and RFID-based smart asset monitoring solutions are poised to supplant conventional spreadsheet-based approaches by 2022. Microsofts study on Industrial IoT (IIoT) unveils that 85% of businesses are already engaged in at least one IIoT use case initiative. This surge is expected to crescendo further as the IoT canvas widens, driven by advancements in field devices, sensors, and robotics. Industries, grappling with labor shortages, find solace in IoT technologies, with robotics and Industry 4.0 principles serving as stalwarts. The International Federation of Robotics forecasts the joint robot market to burgeon to USD 12.3 billion by 2025.

However, amidst this sea of opportunities, the market contends with a formidable challengethe cost of Semiconductor Wireless Sensor Internet of Things solutions. The intricate blend of cutting-edge technology and innovation comes with its share of financial considerations, posing a potential roadblock to market expansion throughout the forecast period.

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North America emerges as a dominating force in the market, propelled by branded types and the regions ardent adoption of IoT devices and smart technologies. Meanwhile, Asia Pacific sets its course for substantial growth during the forecast period. Factors such as burgeoning target populations, extensive collaborations for semiconductor wireless sensor IoT, the geographical expansion of key players, and active governmental and non-profit engagement catalyze the markets ascent.

The markets echelons are graced by an array of major players, including:

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In September 2021, the University of Birmingham joined forces with Siemens to craft a pioneering amalgamation of digital sensor technology, artificial intelligence, and analytics. This collaboration is set to transform user behavior, propelling the university into the echelons of the worlds smartest campus. This initiative is poised to unleash the full potential of the Internet of Things (IoT) realm.

The Global Semiconductor Wireless Sensor Internet of Things Market Report offers a comprehensive outlook, spanning historical data from 2019 to 2021, with the base year set as 2021. Glimpses into the future extend to 2029, painting a holistic portrait encompassing revenue projections, competitive insights, company rankings, growth catalysts, and emergent trends. A panoramic view unfolds through diverse segmentstypes, end-use applications, and regions spanning North America, Europe, Asia Pacific, Latin America, and the Rest of the World.

The Global Semiconductor Wireless Sensor Internet of Things Market embarks on a journey brimming with possibilities and potential. As semiconductors infuse life into wireless sensors, the realm of IoT burgeons into a tapestry of connectivity and insights. The march towards ubiquitous data collection and real-time analysis is fueled by IoT devices, governments visionary initiatives, and technological strides. The confluence of opportunities and challenges shapes the markets destiny, underscored by North Americas leadership and Asia Pacifics rise. With industry titans and visionary initiatives, the journey ahead unfurls a canvas of transformative innovation.

Questions answered in the report include:

market, which will provide all the most recent market trends. The study also contributes to a quick estimation of the markets size, which is expected to expand significantly over the envisioned period. Additionally, the ongoing technological developments and mechanical innovations are justified by the growing need for this service or administration.

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We are the best market research reports provider in the industry. Report Ocean is the worlds leading research company, known for its informative research reports. We are committed to providing our clients with both quantitative and qualitative research results. As a part of our global network and comprehensive industry coverage, we offer in-depth knowledge, allowing informed and strategic business conclusions to report. We utilize the most recent technology and analysis tools along with our own unique research models and years of expertise, which assist us to create necessary details and facts that exceed expectations.

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Semiconductor Wireless Sensor Internet of Things Market Size to ... - Taiwan News

Enabling innovation: Microsoft at Automotive News World Congress … – Microsoft

Microsoft is a proud platinum sponsor of the Automotive News World Congress 2023 event taking place in Detroit, Michigan on September 12, 2023. With a focus on the global automotive industry at large, this event attracts original equipment manufacturers (OEMs), suppliers, and other value chain companies in the broader automotive and mobility sectors.

This years congress event will highlight topics such as autonomy and sustainability with a focus on the reduction of carbon emissions, retail, and the role of governments in developing industrial decision-making. Microsoft will provide thought leadership around our role in supporting transformation in the automotive industry.

Our focus encapsulates the entire segment known as mobility with a distinct concentration in automotive, mobility, transportation, and logistics, or effectively, the movement of people and goods.Within automotive, we provide the platform for platform creators and empower companies to innovate around industry opportunities.

Transform to smart mobility.

While these opportunities are expanding, the industry is hyper-focused on the larger challenges that must be addressed to pave the path forward. These include:

While applicable to all industries, digital transformation, and the integration of digital technology into all areas of business are fundamentally changing how businesses operate and deliver value to customers. The automotive and mobility industry is no different and in fact, is heavily impacted by the move from physical to digital. This intersection of boundaries is also seen as the shift towards a software culture, that promises to usher in an unprecedented convergence of people, business, and things that disrupt existing business models and create new revenue opportunities in the movement of people and goods.

As the industry transforms digitally, there are major trends that are having a significant impact in the areas of customer experienceconnected, autonomous, shared mobility, and electrification (CASE), software defined vehicle (SDV), edge-to-cloud environment parity via high-performance computing, and AI. This shift acknowledges the drive by traditional OEMs, new entrant OEMs, mobility service providers, and suppliers to develop new digital and software-driven solutions which cloud platforms can enable. As we engage with automotive and mobility companies, we see similar areas of focus for innovation which include:

Product design and development is the single biggest area in the IT budget of most OEMs in the automotive industry. Companies are tasked with innovating top-line growth while holding the line on costs and the challenge of leveraging a labor pool in transition as skilling adapts to newer technology and techniques required to support innovation. This is also a growth area for many traditional OEMs now expanding into mobility service offerings and capabilities like SDVs to ensure product adaptability and create new business models that help companies drive growth beyond traditional practices. Read how General Motors reimagined its development tool chain process to drive innovation and connect people to things that matter here.

At its core, automotive is a significant manufacturing operation and more than ever has an imperative to improve productivity and adaptability to meet evolving customer demands, mitigate risk, and improve efficiency and sustainability to fuel innovative growth. With data as the new currency, many manufacturers are deploying AI tools, maximizing the value of their data to support the decision-making process. Manufacturers are increasing the use of the Internet of Things (IoT) and operational technology (OT) cybersecurity solutions at the edge, cutting OT cybersecurity breaches in half. Companies with manufacturing operations will also prioritize digital literacy as a key skill set during the talent retention process to support digital transformation and enterprise-wide technology adoption. Read how ZF developed its digital manufacturing platform to reduce production downtimes and optimize inventory.

The automotive ecosystem and the many players that support it are all linked by an intricate supply chain. The industry is rebalancing its supply chains seeking more resilience to endure future disruptions which now may arise from many different vectorseconomic, geo-political, natural, and technological for example. Strategies such as multi-shoring sourcing will enable a more proactive stance against risk in supply reliability. In addition, actively managing carbon footprint as a key metric to execute sustainability initiatives is a goal beyond simply reporting. Read how Daimler Truck North America optimized supply chain processes to reduce downtime.

OEMs are overhauling marketing, sales, and service processes, with a deliberate shift to centrally managing the complete customer journey and providing additional channels beyond the dealer network.Currently, customer experience projects face highly fragmented data and identity. In marketing and sales, central management of marketing and sales processes requires rapid experience innovation including metaverse. In service, connected vehicle data is utilized to improve traditional vehicle maintenance processes, reduce warranty expenses, and innovate with new business-to-consumer (B2C) and business-to-business (B2B) offerings like insurance, subscription, fleet, and other services. This is a strong growth area where technology-savvy companies are acting as disruptors to existing business models and are driving innovation leading to new services and business models. For OEMs, it is a focal point for driving deeper customer engagement and building brand loyalty. Read how Porsche Cars North America created an improved service experience for technicians and customers with mixed reality.

It is said that data is the new currencyat least when it comes to intelligence that is driving innovation, informing on strategy, and powering decision-making. Generative AI and capabilities like ChatGPT have opened a world of opportunity across all the business areas mentioned above. It seems everyone is involved in pilots or projects in one way or another as companies seek real value in deploying them to differentiate themselves from their competitors. Read how Amadeus created personalized, on-demand mobility experiences with AI.

Along with data comes the absolute requirement for data sovereignty and security. The foundation of any data-driven transformation strategy must include security measures to combat cybersecurity threats that not only impact data but also can threaten vehicles, assets, and infrastructure that are becoming increasingly connected. Read how automotive quality control leader Hollen grew its business through enhanced security.

We are witnessing a great inflection point in the industryone that will dramatically evolve the landscape of automotive and future mobility that will cut across industries and ecosystems, and most importantly, impact people. As a platinum sponsor, we look forward to engaging with attendees on the topics discussed here at the Automotive News World Congress 2023 event on September 12, 2023, in Detroit, Michigan. Be sure to visit the Microsoft booth in the Innovation Alley. Visit Microsoft in automotive and mobility for more information.

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Enabling innovation: Microsoft at Automotive News World Congress ... - Microsoft