Mediaboss Marketing

Getting granular with information surrounding target audiences helps to refine content marketing efforts moving forward for improved SEO

fishbat, a leadinginternet marketing agencythat combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO), breaks down SEO for small business owners to help them increase profits and expand brand awareness.

Small business owners tend to have a lot on their plate, and understanding SEO, which is a vital but multi-faceted task, can leave business owners overwhelmed. If they dont know where to begin, or what aspects of SEO will have the biggest impact on their business, it can seem like an impossible concept to grasp.

Utilizebuilt-in platform analytics or a third-party program to understand competition, industry analytics, and website metric analytics, such as user retention and conversion, target audience demographics, trending keywords, and content marketing analytics. Getting granular with information surrounding target audiences, user behaviors, and missed metrics opportunities within website function and content marketing results helps to refine efforts moving forward for improved SEO.

Todays user spends much of their online time on mobile devices, and search engines reward mobile-responsive sites with better search engine rankings. Mobile-responsive sites have overall improved user experience, increased organic traffic, a reduced bounce rate, and a single website URL, which explains why most search engines favor them for better rankings.

Prioritize tasks having to do with SEO and oversee them regularly. Keep website content fresh, and ensure that content such as videos, pictures, and blogs, all contain a URL, attention grabbing title, a description, social sharing buttons, and strategic keywords. Include a sitemap for search engine indexing, internal linking to assist with web page hierarchy, intuitive navigation, and backlinks that come from reputable and relevant sources. Link all social media and online publication content back to your website.

Disseminating content on social media platforms and online publicationsboostSEO through audience engagement, brand awareness, and increased inbound traffic through wide audience reach. However, content must be consistent to be effective. A quality content management system will ensure consistency through content publication tracking, auto-scheduling features, and the ability to publish content across a multitude of channels simultaneously, saving business owners time and aggravation.CMSsalso contain built-in editing tools, templates, keyword analysis, and other features that help to produce quality content efficiently.

Procuring professionals helps ensure that all details areoverseen fromtime-consuming content marketing and analysis to website and content optimization. Additionally, by obtaining website maintenance services, professionals will see to improved SEO through cleaning up the code, removing bad links, and optimization misses to improve loading speed.

SEO successcomes from employing a variety ofefforts suchas ultra-targeted pay-per-click ads, consistent content marketing, website and content optimization, user engagement, and more. Invest in the platforms that drive the most returns; theres no need to be on every social media platform. Utilize sites that attract your target audience, are best suited for the industry, and are formatted appropriately for the type of content you are disseminating.

Engagement boosts SEO. Utilize action-prompting CTAs and attention-commanding titles. Ensure all posts and images have a URL for easysharing and utilize analytics to reach a targeted audience for qualified engagement. Encourage user feedback such as reviews, and include social media sharing buttons on all web pages and content to encourage liking, following, and sharing. Include videos and images such as infographics and photography to encourage engagement as well; visuals attract more attention and are more commonly engaged with than text alone.

Additionally, dont neglect local outreach. The local clientele is invested and engaged; use popular platforms to help local visibility through online map apps, as well as providing an additional platform for customer reviews.

The online marketing firm, fishbat, takes a holistic business approach to their clients digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs all custom calibrated for both B2B and B2C businesses.

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fishbat Breaks Down SEO with a Checklist for Small Business Owners - MarTech Series

Added on 08/16/2017 Rich Howells activism , NEPA Scene Podcast , photography , podcast , Scranton

Recorded and produced every week by Internet marketing company Coal Creative in their production studio in downtown Wilkes-Barre, the NEPA Scene Podcast presents honest, uncensored interviews and in-depth discussions about local arts, entertainment, and the issues that matter to Northeastern Pennsylvania.

The live, multi-camera show streams in high definition on NEPA Scenes Facebook page on Wednesday nights at 7 p.m. and is hosted by Rich Howells, editor and founder of NEPA Scene; Brittany Boote, owner of Boote Photography Studio in Forty Fort; and Johnny Popko, the senior marketing consultant at local radio stations Alt 92.1, Rock 107, and ESPN Radio. Viewers are encouraged to tune in during each hour-long episode and interact during the Facebook Live stream so that the hosts can address comments and answer questions as they come in.

After the live webcast, the show is available the following Friday as an audio podcast on iTunes, SoundCloud, and Stitcher, while the video version can be seen on Facebook and YouTube.

The NEPA Scene Podcast is made possible by local sponsors Beer Boys, The Keys, and the F.M. Kirby Center, Coal Creative, and viewers who tune in every week.

In Episode 20, we have a very important and emotional conversation with the creators of Break the Silence: Sexual Violence Awareness Art Exhibit campaign coordinator Stephanie Santore and photographer Ashley Matthews of Simply Lush Portrait Boutique.

Before and during the interview, we drink some crowlers provided by our sponsor, Beer Boys in Wilkes-Barre, of three varieties of Single Origin Coffee Brown Ales by Terrapin Beer Company in Athens, Georgia made with coffee from Ecuador, Indonesia, and Kenya. Everyone agrees that, whether you love coffee or just beer brewed with it, these are worth drinking.

Then we talk about this powerful exhibit before it debuts at The Leonard Theater during First Friday Scranton on Aug. 4, what motivated them to start this project and how their respective professions helped in its creation, the difficulty in discussing the issues of sexual violence and domestic abuse, photographing the brave volunteers who have endured this trauma and shared their stories, how this project affected them, why Stephanie felt it was time to share her own personal story, empowering women through photography, what the Womens Resource Center does for local women and families, statistics from and raising money for the center, sexism and focusing on the issue at hand by not getting bogged down by whataboutism, the healing process, the future of Break the Silence after Friday night and the possibility of future projects, and more.

See the full exhibit online at simplylushphoto.com.

Watch the live video version on YouTube or Facebook:

Listen on iTunes.

Listen on SoundCloud:

Listen on Stitcher.

The views and opinions expressed during this podcast do not necessarily reflect those of the hosts, NEPA Scene, Coal Creative, or our sponsors.

by Rich Howells

Rich is an award-winning journalist, longtime blogger, practicing poet, adequate photographer, and podcast co-host. He is the founder and editor of NEPA Scene.

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NEPA SCENE PODCAST: 'Break the Silence' on sexual violence and domestic abuse through art in Scranton - NEPA Scene (blog)

These days, were all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited.

However, with those opportunities come the relentless pressure to consistently craft brilliant blog posts, social media posts and snappy newsletters to remind your clients that youre still out there.

Trying to make it all work on top of your other responsibilities can be overwhelming.

Lets make this easy for you: it starts with a blog

Content marketing doesnt have to be overwhelming. It starts with a blog make this the workhorse of your content marketing program.

Your blog accomplishes two objectives:

It provides fresh content for your website, helping it rank in search engines, increasing your SEO value.

Youre sharing your expertise, positioning yourself as a thought leader.

Your weekly blog drives your content marketing program

Post your blog to social media with a link back to your website to drive traffic.

Extract excerpts and post to social media sites along with images to keep them lively.

Repurpose your blogposts to your newsletter and post to Linkedin and Blogger to reach new audiences.

Blogging is a commitment, and many people are defeated before they begin.

But you may be trying too hard.

Youre not trying to do something really difficult like get a bill through Congress or bring peace to the Middle East.

Talk about something you know tell a story that positions you as a problem-solver.

Be funny and use humor as a tool. Everyone loves to laugh.

Showcase a client, an employee, a colleague, a community event or something you learned at a webinar or workshop.

Subscribe to industry publications and scan these for topics. Take someone elses ideas and expand upon them or disagree and explain why.

Stay on top of industry news and discuss emerging ideas. Share your opinions.

For additional inspiration: Use amalgamator sites like SlideShare or Buzzsumo; key in your industry and pull up presentations and article.

Identify a time every week to write and post your blog and own it.

Do create a voice and tone and brand yourself with your writing. Dont be afraid of your opinions. Those who love you will love you even more. Those who dont, well . . .

A blog should have substance, at least 300 words to rank well in search engines.

It should be informative not a promotion, but something that will help people do their jobs.

Subject lines are, well, everything. You need to be clever to attract the attention of your audience. Be mindful of character limits with mobile devices these days, stay within 50 characters.

Make blogging part of your life. Think up blog topics when youre exercising, stuck in traffic, during commercials.

The benefits? Content marketing works

The key is consistent delivery of quality content.

It doesnt happen overnight, but people begin seeing your name, reading your articles, then looking forward to reading them.

When they need your services or know somebody who does, they will contact you.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

Continued here:
Janet Peischel's The Internet Marketer: Blogging is the workhorse of your marketing program - Napa Valley Register (blog)

Proceed Innovative launches new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN that is mobile-friendly and optimized to increase online visibility.

Fort Wayne, IN (PRWEB) August 16, 2017

Internet marketing company, Proceed Innovative, is proud to announce the launch of a brand-new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN. The restoration company has been working with Proceed Innovative to develop and grow their online presence for over 5 years, now expanding their program to develop and optimize a custom website to be found by major search engines. Its design features a modern look that was also developed to be mobile-friendly, providing users on all devices with a great online experience. Finally, the website has been optimized with custom SEO and marketing strategies to be readily visible and available when customers need them most.

About ServiceMaster by Restoration Contractors

ServiceMaster by Restoration Contractors has been a family-owned and operated business since 1975, providing residential and commercial properties in the Fort Wayne and Northeastern Indiana area with emergency disaster restoration services. These include water damage restoration, fire damage restoration, mold removal, and other repair services. They are proud to have an A+ rating with Better Business Bureau (BBB) as well as being QRV and IICRC-certified. Due to their exceptional service and commitment to restoring peace of mind, they have been the first-choice vendor for a number of local insurance providers, including: Allstate, American Family, Hartford, Farmers/Foremost, Horace Mann, Metlife, Auto-Owners, and State Farm.

With their 24/7 availability, their technicians will arrive on the property within 1-2 hours of the first call, equipped with advanced products and equipment to fully restore the property's building materials and contents to their original conditions.

From restoring commercial fires to extracting floodwaters, ServiceMaster by Restoration Contractors has years of experience and understands the sense of urgency needed to get its customers back on track as soon as possible. That is why their technicians are professionally trained and remain updated on the latest restoration trends to maintain the quality provided within each service.

About Proceed Innovative

Proceed Innovative is a Chicago suburb-based digital marketing company that provides both SEO and web design services, in addition to pay-per-click (PPC), local SEO, and other lead generation services. Over the years, they have developed and perfected custom marketing and SEO strategies for their clients that have helped them to grow their profit and customer base. When implementing these strategies, they focus on building brand awareness, increasing website search traffic, and improving ROI for clients from different industries.

The company also develops and optimizes each website to be friendly across all mobile devices, providing each user with a seamless experience. Finally, the client is provided with a monthly report that features and discusses the overall traffic of the website as well as the number of conversions, or goals - such as click-to-call, watching videos, sending a contact form, clicking on an e-mail link, etc. - that were met during that time period. This allows companies to see the effectiveness of their digital marketing campaign and how it helps them to grow as a business, both online and offline.

For more information about our web design or SEO services, contact Proceed Innovative at (800)933-2402 or visit our website at http://www.proceedinnovative.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/servicemaster/fort-wayne-in/prweb14600694.htm

Originally posted here:
Proceed Innovative Builds New Website For ServiceMaster By Restoration Contractors In Fort Wayne, IN To Improve ... - Benzinga

A website is at the heart of online branding. It brings every aspect of your business together on the Web. It helps you manage, distribute and share your content more efficiently. Website Design undoubtedly helps you improve your organizations image and build rapport. Its often the first place to start, whether youre changing your companies brand image, launching a new product or youre aiming for a responsive site.

Our super talented team consists of web designers, programmers, marketing and project management professionals. We are what we make and we take this statement very seriously so our breakthrough projects are bold that yield best results, revenue and brand value for our clients. Its Web Design Development that works for you and your visitors.

At MAXBURST, we provide comprehensive website design, development and web marketing services for various sized businesses and industries. We build anything from responsive website designs for highly recognizable product brands to data-driven Web-based systems. We love to share information so Contact Us anytime to discuss your project interest.

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Web Design Company and Internet Marketing Agency in New York