Mediaboss Marketing

1. How to attract marketing talent of the future

Businesses will need to offer greater flexibility to secure top talent as the industry demands more out of hours work. Currently, 15% of businesses offer flexible working and 18% flexitime.

But 55% of workers want flexible working and 47% want flexitime. A further 32% want time off in lieu and additional benefits to compensate for out of hours work.

Source: Reed

Google and Facebook account for almost a third of the time Britons spend on the internet. British adults accumulate 42.7 million days a month across Google properties, the equivalent of 17% of UK internet time.

Facebook properties, including Whatsapp and Instagram, account for 28.4 million days, or 11% of time. The top 10 most dominant companies account for half of internet time.

Source: Verto Analytics

Retired households have seen their incomes triple over the past 40 years, substantially narrowing the gap in earnings with working-age households and revealed a lucrative market for marketers.

In 1977, the average pensioner households income was 10,500, just 52% of the 20,200 earned by non-retired households.

But by the end of 2016 pensioners income had risen to 29,500, equal to 70% of the figure for working households, which was 41,900.

Source: Office for National Statistics

The global licensing industry grew by 4.4% last year to be worth a record 201.6bn, with the US and Canada the largest market with a 58% share.

Character and entertainment is the top property type, accounting for 45% of sales. And clothes are the biggest product category, with 30.1bn in revenue, ahead of toys on 26.9bn and fashion on 22.7bn.

Source: Licensing Industry Merchandisers Association

Thursday is the best time to send marketing emails, with emails shared on that day having an open rate of 23.13% and click-through rate of 3.52%.

The best time to send is at 4pm, when open rates hit 25.13% and click-through rates 3.82%.

Source: GetResponse

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5 killer stats to start your week - Marketing Week

In case a definition is required, there is a difference between primary research and secondary research. In fact, the difference is critical when it comes to conducting research and using it as source material.

Primary research is new research. It involves conducting interviews, conducting surveys or first-hand observation. An easy example could be a newspaper article about an event when the subjects are interviewed for information and quotes.

So, what is secondary research? As the Internet has expanded, there is a lot of secondary research as it is easy to search on a topic and have pages and pages of Google searches spring forth. Secondary research makes use of information previously researched for other purposes and publicly available. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion. Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.

How do you know the site is credible?

The challenge with secondary research has not changed: Is it credible? How do you know its references are factual? How do you know it is not opinion? Who is behind the site? Is there an agenda?

There are clues that help writers to source secondary research online and feel confident what they are reading can be used for a writing project.

1. Source the site: Using the CARS Method How to Source a Web Site. It is an easy method and checklist to validate the reliability of a Web Site.

Credibility- How does this source know this information? Why should I believe this source over another?

Accuracy, Reasonableness, Support

Reasonableness: Examine the information for fairness, objectivity, moderateness and consistency.

Support: What is the source and corroboration of the information? Much information comes from other sources. Citing sources strengthens the credibility.

2. Another way to be sure the Internet search is valuable is to use professional search methods to be sure you are answering the question you asked?

There are several options to put into a search engine. Its all about the clarity of the question. A few are:

The hyphen search string: Omits any word placed after the actual hyphen. For example, Internet -marketing

The wildcard search: The wildcard search * Insert the * symbol instead of a word.

The date range search: 2008 january-2008 july

The exact search: Put quotes around words. This cuts out irrelevant results

Blog keyword search: writing inurl:blog. You can also use the search term inurl: to restrict the search to page URLs inurl:writing which also includes blogs.

The file type search: Find PDFs, PPTs, spreadsheets (xls) business filetype:pdf

The safe search: Excludes all adult content from the results: safesearch:online

The link search: link: http://www.gerispieler.com

The site search: If you want to find information on only the one website you are best off to use the following search term to find the most accurate results: site:gerispieler.com

Find stuff using either or results: marketing OR writing

The definition search: define:writing

Boolean search: And, Or, Not, +: Example- Portland AND Oregon, Oregon NOT travel.

There are many ways an article can still be compelling by only using secondary research. Its up to the writer to create it.

The Morning Email

Wake up to the day's most important news.

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How to Conduct Credible Secondary Research - HuffPost

LOS ANGELES, Aug. 13, 2017 /PRNewswire-iReach/ -- Compare-autoinsurance.org has released a new blog post announcing that clients can find better auto insurance prices by comparing quotes.

Drivers have waited a long time for a simple and efficient method of shopping for vehicle coverage. Instead of calling or meeting with different agents, clients can now find the information they need online. But even visiting multiple websites can be tiresome because every time a client will have to complete a new quote form.

http://compare-autoinsurance.org provides free car insurance quotes from different agencies in an area. Clients can compare and find policies at discounted prices. Some agencies can offer a small 3% discount by simply buying the plan online.

By comparing online auto insurance quotes, drivers can reduce their coverage expenses with more than 15%. There are many insurance plans on the market and comparing them is the best way to get competitive rates. Every driver can find cheap vehicle coverage simply by reviewing a few online auto insurance quotes.

"Compare car insurance quotes and find the best offers in just a few minutes. It is now possible to get the lowest coverage rates by simply comparing prices. Our services are free, fast and accessible to anyone," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://compare-autoinsurance.org.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Compare-autoinsurance.org

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Find Discounts By Buying Car Insurance Online - Markets Insider

According to BBC, video will account for80% of all Internet traffic by 2019.This means that if you dont have avideo marketing strategyto build your audience online and promote your business, you are missing a huge opportunity over the next few years.

Most entrepreneurs are starting to realize the power of video and are adapting their companys content and social media strategy accordingly. Other entrepreneurs recognized this trend early and are already way ahead of the curve.Sunny Lenarduzzi, an award-winning video, social media and online business strategist, is just one of many entrepreneurs using video marketing to build her brand and audience online.

I recently caught up with Sunnyto learn how she grew her YouTube channel to over 5-million views and over 80,000 subscribers in less than two years while leveraging her exposure to grow a successful consulting and online course business. She shared some incredibly valuable insights with me, including specific tips to help other entrepreneurs maximize the results from their video marketing efforts on YouTube.

Here are Sunny Lenarduzzis top three YouTube video marketing tips for entrepreneurs.

Dont worry about the production quality of your videosespecially when you first start creating video content. The quality of your content is more important than the production quality of your videos. Your first priority should be making videos that are both helpful and entertaining for your target audience.

People get really hung upand I was one of themon having the perfect lighting, and the set, and the audio, and all that stuff, says Sunny. But the irony is that I used to shoot videos about a year before I shot my first tutorial, and I would put so much effort into them. The first time I created one of them it was eight hours of filming. It was exhausting, and Im not even getting views on these because nobody is searching for those topics.

The moment I started making tutorials, I actually did it on a whim because I really was only sending it to my clients. When I sat down to make my first tutorial, I hadnt washed my hair that day. I was basically in my pajamas. I just sat in front of the window in my apartment and had a webcam, and that was it. And thats the video that took off.

So I really do believe that its not about the quality of your camera or your equipment. Its about the value of the content youre creating and how much youre actually going to answer peoples questions or solve peoples problems. And thats true of so many different videos on YouTube. There are videos that have millions of views that were shot on an iPhone.

The majority of people who find your videos on YouTube will find them by searching for specific topics, not by searching for videos created specifically by you. Therefore, most of the people who watch one of your videos for the first time wont know who you are.

A lot of people are going to discover you through search and they wont know who you are, Sunny explains. So when they discover me and they click on my video, if Im sitting there and spending two minutes explaining who I am and what I do and why they should be watching, people will tune out because theres a million other people who are answering that question. So its really important when you script your videos to have a five to ten second intro, max.

In the introduction of your videos, introduce yourself quickly and then tell the viewer what they are going to learn in your video.

Giving them the outcomeupfrontwill help encourage them to watch your entire video.

In order to reap the full benefits of building an audience on YouTube, it is important to give each and every one of your viewers the opportunity to engage with your business outside of YouTube. Because people are discovering you and they dont know about you beforehand, its important to leverage your traffic, says Sunny. You dont want people watching your video and then going, Okay, that was great, bye, and then forget about you.

In all of your videostypically at the end of each videoinclude a Call-To-Action for your viewers. Give them something to do, like subscribe to your channel, visit your website, or sign up for your email newsletter, for example. The idea here is to give your viewers on YouTube a specific way to engage with you or your company outside of YouTube.

If youre an offline business, give them your phone number, give them your website, give them your email address, give them information so that they can go from the video to being a potential customer. For an online business, give them a free checklist, guide, cheat sheet, add them to your email list, drive them to your website, give them a free 15 minute consultation, says Sunny. Whatever you can do to leverage that traffic and turn it into a potential customer database is vital to the growth of your business.

Top 3 YouTube Video Marketing Tips @SunnyLenarduzzi @TylerBasu Click To TweetOpinions expressed here by Contributors are their own.

Published August 13, 2017

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Top 3 YouTube Video Marketing Tips from Sunny Lenarduzzi - Influencive

BALLARD COUNTY, Ky. -

Ballard County is investingin a plan it hopes will bringmore people and money to the community.

"It's a struggle to stay open sometimes, but we're still here. And there's a lot of shops that are still here,because we know something great is coming," said Ballard County business owner Cindy Martin.

Martin hopes a plan Ballard County is investing $40,000 into is the answer she's has been waiting for. Ballard County Chamber of Commerce, Ballard County Economic Development and the county's fiscal court are partneringon the project with the goal of makingthe county a destination for tourists and businesses.

They are hiring a Paducah-based consulting company to helppromote the county and all of its cities and businesses online. The goal is to attract people from all over and get them interested in visiting, moving or opening a businesses there.

Cindy Martin's favorite place isthe flower and gift shop she has run in La Center for 20 years.

"I keep it full, not because we have tons of customers coming in every day, but because I believe in this area," Martin said.

She saidkeeping a business open in Ballard County can be a struggle.

"It's been very rough since Verso closed. We lost so many employees, not just the few hundred who work there, but all of the others who were in support of that company," Martin said.

Martin saidthe solution is to attract more people to the area. On Friday, county leaders announced a plan to do that. Consulting and destination branding group20/20 Extremewill work with leaders to research the area for 14 weeks. Then, the company will figure out how to brand and promote the county online.

"We recognize that we have to have a presence on the internet. As a small chamber, our resources are limited," said Ballard County Chamber of Commerce Director Myra Hook.

Hooksaidthe group will help build a website to highlight the county, its cities and businesses. "So, this is going to be an opportunity for our smaller businesses to have an internet presence like thy couldn't have before," Hooksaid.

"I don't know whether to cry or scream hallelujah," Martin said.

She's happy someone is finally taking action.

"They need to promote us, because we're worth it," Martin said.

During the research period, the groups involved want the community's input. They'll hold a series of seminars. The first is Sept. 7.

The branding will take six months. After that, the company will work with the county for two years to maintain the branding.

The $40,000 comes out of the general budget. The county and chamber are in the process of applying for a federal grant to help cover thecosts.

Originally posted here:
Ballard County invests $40K in digital marketing plan to boost economy - WPSD Local 6