Mediaboss Marketing

LOS ANGELES, Aug. 10, 2017 /PRNewswire-iReach/ -- Autocarinsurancebest.com has released a new blog post explaining how to buy more than the minimum required auto insurance.

Liability auto insurance is a mandatory policy in every state. In order to be able to drive, car owners must have proof of insurance. They also have to comply with the minimum liability coverage amount required by their state laws. Liability car insurance is the most common plan and it is widely available; almost every insurance agency sells this type of coverage.

Liability auto insurance allows the insured to claim benefits after an accident. The benefits are meant to cover damages caused by the insured. Liability auto insurance often covers property damages and bodily injuries and some states require both. Injury coverage is meant to cover medical expenses for people injured in an accident caused by the insured.

However, clients should consider upping their coverage limit and type if their financial situation allows it. Collision car insurance can pay for accidents regardless of who was at fault. This type of coverage is especially advantageous for clients who have a valuable vehicle and what the best protection for it.

Clients can compare car insurance quotes to find better policies with higher benefits. Free car insurance quotes are available at http://autocarinsurancebest.com/. The insurance market is very competitive and one should always look at what the competition is offering.

Also, comparing auto insurance quotes online is very convenient and fast. Drivers will be able to quickly review available plans in just a few minutes, simply by completing a short online questionnaire. All the rates are gathered from agencies that have a good credit rating and are displayed on a single web page.

"Buying more auto insurance than the minimum limit can be very advantageous," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Autocarinsurancebest.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://autocarinsurancebest.com/.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Autocarinsurancebest.com

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Buying More Auto Insurance Than The Minimum Required - Markets Insider

Successful Marketing Group, a digital marketing agency in Minneapolis, MN, is proud to announce the publication of a case study documenting the success of the internet marketing strategies established for a local medical spa. In it, they demonstrate how the company's comprehensive internet marketing campaign was able to boost search engine keyword rankings to 80 Google page 1 rankings. It is important to note that the said results did not include any Groupon involvement.

Glory Ramsey from the Successful Marketing Group says: "Our med spa client was struggling with seven distinct problems in capturing new patients searching for their services online. We developed a wide and comprehensive strategy utilizing our powerful system and proven tools. The results have been incredible and the data tells the story. We invite everyone to peruse over the case study to see the difference we have been able to make."

In the med spa internet marketing case study, it is shown how the Successful Marketing Group was able to help the skin care clinic that was not receiving any new patients through Google search results. They simply didn't have a distinct online presence, nor any reviews. The clinic also was not on Google Maps, had no organic ranking, had no social media presence, and essentially didn't have any marketing strategies. The first phase involved local SEO ranking strategies followed by reputation marketing. The second phase included email marketing and the combination of a newsletter, a blog and syndication.

The medical spa was highly impressed with the service and the results. Kristina P., previous clinic manager, shares on the company's website: "Glory, at Successful Marketing Group, has filled the gap that we couldn't manage being a smaller business. She built a website, manages it as well as our other social media to allow us to compete with larger companies who have a dedicated staff for this. Her enthusiasm is unmatchable and I would recommend her in a heartbeat."

As the case study demonstrates, the digital marketing company created a unique strategy that resulted in an annual increase in sales of 120%, averaging 146 monthly calls coming specifically from the internet marketing. The results of the strategic marketing system has inspired the company to open up application for other clinics in various locations across the U.S. to also become a digital marketing medical spa partner.

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Contact Successful Marketing Group:

Glory Ramsey (866) 411-5125 glory@SuccessfulMarketingGroup.com Successful Marketing Group 6250 Excelsior Blvd, #203, Minneapolis, MN 55416

Read the original:
Successful Medical Spa Internet Marketing Case Study Released - Digital Journal

Buick Enclave wins the Google war, or at least the battle.

It is the model that consumers in the most states searched for, according to a study commissioned by Gold Eagle car maintenance products. The SUV is the most searched vehicle in Iowa, Kentucky, Minnesota, Nebraska, North Dakota, South Dakota, Ohio and Wisconsin.

Different models of Subarus are also popular online. Subarus are most searched for in Idaho, Massachusetts, Oregon, Pennsylvania, Utah and West Virginia.

Digital Third Coast looked at Google search data to see which states were searching for particular makes and models more than any other state. In doing that, researchers took the search volume for all cars and trucks, then compared that to the national search volume.

According to Google, since last year there has been a 7% search growth for motor vehicles. To breakdown that search, 62% came from mobile and 32% came from desktop searches.

Only two states search the most for the Electric/Hybrid category, Washington and California. With sales of Chevrolet EV Bolt in California rising 91% in the first quarter of 2017 and nearly 15% of the cars in the state required to be zero-emission vehicles, its no surprise that the Tesla is popular in California.

On the east coast, the most popular category is Hatchback/Crossover category. Specifically, the Volvo XC70. This is the most Googled car in Maine, Vermont, Connecticut, New Hampshire and Rhode Island.

Bigger states search for bigger cars. In Alaska and Montana, its all about the massive Ford F350. Texas loves the Chevy Silverado. In the southeast, Texas, Louisiana and Arkansas Google trucks the most out of any vehicle.

SUV Google searches are spread out among Illinois, New York and Alabama. Small/midsize car searches are most popular in Idaho, Florida, Indiana, Georgia, Kansas, Missouri and a few other states.

Neighboring states have similar taste in categories.

North Carolina, Virginia and West Virginia are interested in the small/midsize category. Likewise, North Dakota, South Dakota and Minnesota search for the Hatchback/Crossover category the most. Texas, Louisiana and Arkansas went for the truck category.

The most surprising aspect of the data came from the Midwest states, says Matt Zajechowski, senior outreach manager and content specialist at Digital Third Coast Internet Marketing.

Its certainly surprising that Buick is as popular of a search term as it is in the region, Zajechowski tells Marketing Daily. I was also surprised to see that only two states had top searches for electric and hybrid vehicles.I expect that to change more in the near future.

In terms of highly searched vehicles, American made vehicles are extremely favored in the Midwest than in any other part of the country.

Brands like Nissan could use this data to understand specific markets to target advertisements a bit more granularly, he says.

For example, a national TV commercial ad campaign for their pickup trucks that is meant to target all segments in the U.S. may not be as impactful as creating two separate advertisements and targeting the Northwest market with Nissan Leaf advertisements, he says. The more data you have, the better informed you can be as a brand, and what better data to have than billions of keyword searches from Google?

Read the original:
Buick Enclave Most Googled Vehicle, Per Gold Eagle Study - MediaPost Communications

Estee Lauder (EL) owns a stable of well-known brands in the beauty care space: The eponymous skin care products, Clinique, Aveda, and Bobbi Brown are just a few of the premium brands that the company produces. These strong brand names enable the company to achieve high gross margins (~80%) and return on capital; ROIC has averaged over 20% during the last decade. In comparison, L'Oreal (OTCPK:LRLCY) has earned an average ROIC of less than 15% over the same period.

Estee Lauder has driven growth through innovation, acquisition, and new distribution channels. In 2016, the company reported spending $191 MM on research and obtained ~24% of global sales represented new products. Half of the company's R&D projects in 2016 were completed within a year, enabling the company to adapt rapidly to emerging trends. Recent acquisitions Too Faced and BECCA provided approximately half of the 8% y-o-y revenue growth in the most recent quarter. Estee Lauder revenues have averaged a growth rate of 5% over the last five years.

The company is investing in digital marketing and online sales to capitalize on the growing trend of internet retail. They are using a series of how to videos and tips from influencers in order to build the brand through online marketing. Estee Lauder's efforts have resulted in 2016 online sales that exceeded $1 billion, representing a 27% increase over the prior year.

The company markets products in makeup, skin care, hair care, and fragrances. Business in the Americas represented 42% of sales in 2016, while Asia Pacific represents 19%, and the balance being in Europe/Middle East/Africa. This geographic diversification has enabled the company to grow as more people enter the middle class; however, recent strengthening in the dollar has had a negative impact on revenues.

There are two share classes, with the class B shares having ten votes per share versus one vote per class A share. Class B shares can be converted to class A shares on a one to one basis. This share structure enables the Lauder family to exert significant control over the company without owning a majority of the company's shares. Dual class share structures are often not in favor of the retail investor, but in this case, it enables the family to focus on delivering long-term value to shareholders. Share based compensation led to a 1.7% reduction in diluted EPS relative to reported EPS in 2016.

Overall, Estee Lauder represents a well-run business that is able to command premium prices for their product. The company has a current ratio of 1.74 as of the most recent quarterly report. The shares are currently trading at $99, which is 30x 2016 free cash flow. Currently, analysts are estimating 2017 EPS of $3.40. Fiscal year 2017 earnings are scheduled to be released on August 18, so investors should be aware that there may be volatility in the company's shares in the next couple of weeks. Investors may be best served by holding off on purchasing shares in this quality company until there is a price correction.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Editor's Note: This article discusses one or more securities that do not trade on a major U.S. exchange. Please be aware of the risks associated with these stocks.

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Estee Lauder - A Gorgeous Valuation - Seeking Alpha

6 Aug 2017, 8:46 a.m.

"We've got this enormous problem at Stawell."

An aerial shot from 2014 of the Stawell tyre dump, which holds around 9 million tyres. Photo: Boomerang Alliance

A shadowy offshore internet marketing company based in the tax haven of Panama now has control of a toxic dump of 9 million used tyres considered a huge fire risk in the state's west.

The notorious Stawell tyre stockpile, one of the world's biggest, has largely sat dormant for nearly a decade, despite major environmental concerns and repeated orders for it to be cleaned up.

Anger in the community has reached boiling point, as repeated inaction finally led the Environment Protection Authority last week to declare it would take charge of the dump unless the fire danger was reduced. If fully ignited, it could burn for months.

The previous owner had promised residents that it would rid the country town of the dangerous mass of rubber using a controversial recycling process known as pyrolysis, which involves breaking down the tyres at high temperatures.

However that plan has not reached fruition and with the threat of action looming, Fairfax Media can reveal that ownership of the site has been transferred in recent months to an overseas company known as "Internet Marketing Solutions Corp".

A title search shows the transfer of the Saleyards Road property by the previous owner Used Tyre Recycling Corporation was completed on June 8.

No ACN or Australian address is listed for Internet Marketing Solutions Corp on the land title. The company is based in the central American country of Panama.

Panama company records show Internet Marketing Solutions Corp was registered in 2010 as a "sociedad anonima" or anonymous society, a form of private corporation which protects the identity of shareholders.

Directors listed on the company's documents are linked to hundreds of other entities in Panama.

The sole director of the Used Tyre Recycling Corporation, Matthew Starr, said he was not connected with Internet Marketing Solutions Corp in any way and had completed the deal in New York City earlier this year.

Internet Marketing Solutions Corp bought the dump because they wanted to focus on developing rubber-based products, he said.

"I have never been to Panama and can't speak or understand any Spanish," he said.

It appears no money changed hands. On the land title, the property was transferred as a "desire to make a gift".

Dr Starr said the deal was backended, with an agreement that his company would recycle Internet Marketing Solutions Corp's tyres at a plant still planned for a neighbouring property.

The skyline of Panama City in Panama. Photo: Susana Gonzalez

Stawell resident Allan Cooper, 65, said the community had been worried about the tyre stockpile for at least 10 years, after the site's then-owner Motorway went bust in 2008.

He lives on Longfield Street, about one kilometre away from the dump, and had major concerns about the possibility of the town being blanketed with toxic smoke if it were to go up in flames.

"If it started the whole town would be polluted with smoke," he said. "There's no way known you could get everybody out that quickly and it won't take long to start up once it goes."

Mr Cooper said the town was sick of the buckpassing that had taken place in recent years between the owners, the EPA, local council and state government, and just wanted something done.

"If it was in Melton, closer to Melbourne, they'd be doing something about," he said. "They would have that much money poking at it. But they don't care."

Environmental groups have previously described the dump as a "Hazelwood waiting to happen". The CFA has assessed the site as a "very high fire" risk, with the potential for catastrophic consequences for the town of Stawell.

Panama company records for Internet Marketing Solutions Corp.

Environmental group Boomerang Alliance, which has advocated for stricter controls on tyre dumping, estimated there were 9 million tyres in the stockpile.

"Every year it stays there, the greater the chance of a massive fire," said Boomerang Alliance director Jeff Angel.

Lax regulation had allowed the stockpile to grow, he said, as unscrupulous collectors undercut legitimate recyclers with lower rates and then dumped the tyres without fear of reprisal.

He said the problem was improving as state governments tightened their laws, while major tyre brands also had begun sending their used tyres to genuine recyclers.

"However, we've got this enormous legacy problem at Stawell," he said.

EPA chief executive Nial Finegan said there was a long history with Used Tyre Recycling Corporation trying to get them to comply with various notices.

The EPA would seek to recover costs from the owners if it had to take control of the dump and reduce the risk, he said. The current owners have until Wednesday to explain why the EPA shouldn't take charge.

"If the Environment Protection Authority is stepping in there is a real risk to the community," he said.

Dr Starr said his company had stopped owning the dump on March 30, before the EPA had slapped the tyre yard with three statutory demands.

Any delays were caused by documentation having to be translated between Spanish and English and then approved, he said.

The company had previously tried to get a permit for a pyrolysis tyre recycling plant but claimed to be slowed down by red tape.

Dr Starr said the company had spent large amounts of money and had improved the site substantially since taking over in 2015.

"It appears that the EPA are overreacting at Stawell given the recent paper recycling dump fire in Coolaroo that took weeks to put out," he said.

Read the rest here:
Stawell tyre dump sold to Panama internet marketing company - Ballarat Courier