Mediaboss Marketing

Internet marketing professionals are experts at advertising products, events and services on the Internet. Advertising methods include search engine marketing (SEM), search engine optimization (SEO), e-mail marketing and banner ads. Internet marketing professionals can also conduct webinars, compile marketing data and monitor online competitors.

Source: *U.S. Bureau of Labor Statistics

A degree in marketing, though desirable, isn't necessary for a career in marketing. Many marketing professionals have business degrees. English, journalism and communications degrees are also valuable. A degree track for Internet marketing should contain courses in Web design and development, digital design, writing, multimedia and media marketing.

An Internet marketing professional needs skills in verbal and written communications, problem solving, organizing and interpreting complex data and generating ideas. Proficiency in web programming, graphics and video software, SEO, pay per click marketing, data analysis, usability, RSS and feeds, blogging and social networking, e-mail marketing and statistics are essential.

The U.S. Bureau of Labor Statistics (BLS) indicates that employment in the marketing field (including Internet marketing) will increase by approximately 19% for market research analysts and 9% for marketing managers between 2014 and 2024. Much faster than average growth for analysts is due to the rising use of market research across a variety of industries. The BLS also reported that market research analysts made a median annual salary of $62,150 in 2015, while marketing managers made $128,750 that same year.

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Internet Marketing Career: Job Description & Requirements

Exploring the reasons why brands are so valuable and the factors that contribute to that value is a key part of developing a comprehensive marketing strategy.

This course is the fourth online course in eCornell's Marketing Strategycertificate program, and is based on the Samuel Curtis Johnson Graduate School of Management at Cornell University MBA marketing content.

Participants will examine the concept of branding through a strategic lens to understand why brands are so valuable, and explore the many factors that contribute to that value. You'll learn that creating a memorable brand takes much more than just developing a strong image. Through the concept of brand equity, you will explore the various aspects of a brand's success that are created internally, and influenced externally by consumers.

You will evaluate the value brands provide to both the firm and the consumer, and identify the qualities that create an effective brand image. Real-world examples will illustrate how marketing communication tools and techniques that can be used to build brand equity.

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Online Marketing Courses | Marketing Strategy | eCornell

Do you know who Chandler Bolt is?

If youre an online marketing nerd like me, you probably do.

But, if youre part of the other 99.9% of the world who isnt super excited about this Internet marketing stuff, youve probably never heard of this man.

So, what is he doing with this headline on Business Insider?

How did he get on there?

Is he rich or something? Yes, he is indeed.

Thats part of the beauty of online marketing.

This 21-year-old kid has made hundreds of thousands of dollars from his kitchen table.

No need for fame, magazine interviews, talk show visits, or acting classes (you know, to act in a blockbuster movie).

You have no clue who Chandler Bolt is. But he has made tons of money, and hes also helping others do the same.

His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.

If youre an introvert, thats a cause to celebrate!

Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful.

Why?It involved a ton of networking.

You had to hire employees and build a huge company. Or, for a career in arts, music, movies, etc., you had to get every person in your industry to know you.

While connections are still a huge deal, today you can get them right from your couch (or from your living room floor in my case).

As a single individual, you can build a huge business from the comfort of your home after work, during your afternoons, and on your weekends.

I dont think that Im being overly dramatic when I say that online marketing is your shot at the life of your dreams.

Trust me I would know.

I want you to have as much fun at work as these guys and I do. So, today Ill introduce you to this world with my online marketing guide.

Note: Even if youre deep down the rabbit hole already, you can still learn a ton of new things from the following examples.

If youre interested in a particular topic, feel free to jump ahead:

If youve read my previous guide on digital marketing, you already know that its different.

Not every digital marketing campaign is automatically an online marketing effort.

According to TNMedia, online marketing is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Want the drop-dead simple version of it?

Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Basically, its anything that you do online to get more eyeballs on you, grab peoples attention, and hopefully, at some point, get them to buy from you.

There are seven major sub-categories of online marketing that I want to cover in this guide.

Weve already talked about search engine optimization (SEO),and I showed you all of the important aspects of it that you have to get right.

Next to SEO, theres search engine marketing (SEM), which is simply the paid version of SEO.

Marketers pay Google to display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) to their product landing pages.

Then theres content marketing. This iswhere marketers try to create valuable media and content to distribute to potential future customers. This is the good guy version of online marketing where you mostly try to guilt people into buying.

Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services.

Pay per click advertising (or PPC)is similar to search engine marketing, but it isnt limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

Affiliate marketingis a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each others products.

And finally, theres email marketing, which some already consider old-school. But its still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.

You can already guess how big online marketing really is. You know how huge of a space each of these individual categories fill.

I mean, just think about how many social media platforms you can name off the top of your head:

Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit, StumbleUpon

OK, you get the point.

I want to give you a good grip on all of these categories just like in our beginners guide, yet not drown you in the vast information thats out there.

Thats why Ill give you one example in each category of someone who absolutely crushes itin their niche along with some great points to help you get started.

Ready. Set. Go!

It goes without saying that I think Quick Sprout is one of the best sites when it comes to SEO(were kind of a big deal, I think).

Our Advanced Guide to SEOalone has gotten thousands of shares.

But, instead of spending an entire category bragging, I want to point you to someone who is a true search engine marketing ninja who has worked for us at Quick Sprout for quite some time.

I want to point him out not only because he has all of the SEO skills you need up his sleeve, but also because he is super underrated.

Every time I read an article like15 SEO Gurus That You Should Know for 2015,Im shocked that hes not on there.

Brian Dean, aka Backlinko, might be flying under the radar. But when you start Googling around and learning SEO, youre bound to bump into him.

He outranks huge sites like Wikipedia, Forbes, and Copyblogger, and he completely dominates the SEO space with his super long case studies that provide actionable, step-by-step instructions for upping your SEO game.

Backlinko ranks #1 AND #2 for how to get backlinks.

Whats great about his blog is that instead of just rounding up SEO news like Search Engine Land and others do, he actually shows you how to implement good SEO techniques that work.

As I outlined in one of the previous guides in this series, SEO isthe process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Brian is one of the best sources on the web for you to learn how to do search engine marketing right.

For example, Brian recently published an article called How to get backlinks with guestographics.

There, he does two things.

1. He shows you the results that prove thatthe strategy works.

2. He gives you detailed steps that you can follow to executeit.

As a case study, he talks about someone who hes helped pull off this strategy in their niche.

You see the results, and then you can just scroll down and follow along as you read. In this case, the steps are:

Thats easy to follow, right? So, whats the catch?

Its hard to execute. It takes time.

And thats the reason that not many people do it. Be one of the few who does and youll get the results.

Just check out this backlinkthat we got to a Quick Sprout infographic:

Do you want more proof?

Go through the entire Backlinko blog. Youll find fewer than 40 posts over the last several years.

If Brians SEO didnt work, then he would never have been able to grow Backlinko to 100,000+ monthly readers, 100,000 email subscribers, and such a massive SEO brand with fewer than 40 blog posts.

The following three blog posts are the best ones to help you get started:

Within search engine optimization, there are two big sectors to be aware of:

On-page and off-page SEO. Lets dive into each.

Over the past few years, Google has made numerous updates to their algorithms.

Data tells us that Google makes up to 600 changesto their algorithm every single year.

Its almost impossible to keep up with Googles rapid pace and changing user behavior.

But one thing thats remained relatively constant is conducting on-page SEO.

Most on-page activities for SEO arent linked to direct ranking factors, but rather to indirect factors like click-through rate and time on site.

For example, an on-page SEO task thats common is to optimize your meta description and title tag:

Your title tag and meta description are what shows up on a given Google search result. For example, if someone searches for SEO Tips, my post will show up with the headline and description that Ive personally customized.

While placing keywords in the title and description can help users navigate the content faster (as seen by the bolded text), it doesnt directly increase rankings.

So simply stuffing keywords in your meta and title tags isnt an option.

But they do contribute to click-through rate. When your title tags and meta descriptions are more compelling or related to the topic that someone is searching for, you can expect higher click-through rates.

And the higher the CTR, the higher the chance of ranking better.

Google is all about providing the best user experience possible. So if Google notices that your post that ranks at #10 is getting a higher CTR than the post above you, they will move your content up.

On-page SEO consists of a few major elements to be aware of:

In this section, Ill walk you through how you can improve each of these elements to get your on-page SEO on the right track.

Crawl errors

Crawl errors can be anything from a 404 error (broken link) to duplicate content. And all of these issues can plague your website with:

If youve ever seen this on your site, its a broken link errorthat can cause major problems:

For example, 404 errors can impact your traffic heavily if another external source is linking to them.

If youve gotten your content featured on another site, but the link is broken, youre losing out on tons of traffic.

One of the fastest tools to fix crawl errors that could be harming your site is Screaming Frog.

Its a technical SEO tool that can scan your website for free, telling you detailed information on what you need to fix and how to do it:

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Online Marketing Made Simple: A Step-by-Step Guide

Thrive is a WordPress web design and SEO company with proven results. We are passionate about using the power of the Internet to grow any business.

Our offices are in Dallas, Orlando and Myrtle Beach, but our diverse clients are nationwide. Our capabilities encompass everything in the web design and digital marketing space, including SEO, social media, PPC, optimized content creation, email marketing and more.

We sit on the cutting edge of web design principles and web marketing practices. Our team will create the best possible website for your business and budget, and our digital marketing team will craft a strategy that's unique to you. There are no cookie-cutter websites or marketing strategies here!

Our team of digital marketing and web design experts from around the world are excited to work with you and achieve awesome results for your business or brand. Our values are relationships and results - we believe that the two can't exist without each other. So, our team members are hired not only for their experience and proven ability to help their clients thrive, but also for their personalities. We're all passionate about what we do, and excited to work with you every day.

We want to help your business or brand thrive. Whether you need a full website redesign, help with improved website rankings, or one of our other digital marketing services, the Thrive team is ready to help.

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Thrive Internet Marketing - Dallas Digital Marketing Agency

With guidance from the right internet marketing company, your website can propel your lead generation efforts.The Marketing Data Conundrum

Online marketing is a data dynamo. There is more tracking software, spreadsheets, and metrics than most people can manage. Its technologys blessing: information on everything. And technologys curse: figuring out the software takes more time than its capability to produce data saves.

It becomes a question of value add: Do our data metrics identify strengths and weaknesses? Are the metrics we track part of larger plan to increase revenue? Can we track our investments and expected returns?

What does this spreadsheet mean? A 42 page reportare you kidding?

Does anybody know what the hells going on?

You may have felt this frustration with SEO. If you choose the right keyword phrases, high rankings are actually an easy metric to achieve. Your SEO pro touts their success at getting you to page one! Look at this line graph! But when you look at your bottom line you dont see a difference.

Its like hitting a few good shots during a round of golf. If you hacked the rest of the time, the final score is going to show it.

And its the final score that counts. Either youre winning in a competitive landscape or being handed your hat.

Marketing 360 has three primary goals:

Were not interested in bombarding you with useless metrics. We dont tout our successunless you share in it. Business marketing is an investment. Marketing 360 is a tool that tracks your return on that investment over time.

Marketing 360 is the only internet marketing platform available that is more than software. Its an all-in-one platform that also includes marketing experts, developers, designers, content writers, and video production.

We created a hybrid, true all-in-one marketing platform for one reason: the software can track the data, but it takes people to analyze it and improve campaigns over time. The data is a game plan, but you need people to playand play to win.

Not to mention that your customers are not algorithms developed by search engineers at Google. They are people, and in the end its peoples behavior we must understand.

When you start with that goal, the data immediately takes on new significance.

There are other all-in-one marketing solutions out there that are actually only the software platform. Its up to you to set it up and figure out if it works. Its up to you to make modifications to your campaigns based on the data. With Marketing 360, you also work with marketing experts who understand your business and target audience. They make improvements by seeing the entire landscape, 360 degrees. Thats where the real ROI is.

Make sure your all-in-one marketing solution includes the one thing that really matters: getting more conversions.

Intuition. Gut instinct. Experience.

They are leadership qualities. Business savvy. A useful piece of business planning.

You lie awake at night picturing online sales. You have a vision of the perfect buyer, loving their experience on your website. You can practically hear the k-ching as they check out on your cart.

Its almost like a dream

Now wake-up. Get ready for work and get in front of your computer. Its time to turn the dream into reality.

There is an unequivocal truth in online marketing. Its a truth that is the same for ecommerce stores, enterprises, and small businesses. This truth is:

Online businesses that use marketing software to gather data, analyze it, then modify their campaigns based on findings are more successful than those that do not.

This is no huge revelationwhen you think about. Information is power. Data takes the guesswork out creating marketing collateral. And there are more studies than youd think necessary that prove this point.

Enterprise size organizations get this. They have software tools and teams of marketers that pour over data to drive better results.

However, in the SMB and start-up ecommerce world, gut instinct still guides many marketing agendas. Website design is based on personal taste. Target persona and segmentation are based on assumptions. There is no plan for modification. The assumption is: build it and they will come. We love our website and products, so that means everyone else will too.

The road to failure is paved with these assumptions. So why do so many smaller businesses move forward on little more than guts? Lack of:

Marketing 360 is a hybrid marketing software and support service designed to provide small businesses with resources previously only available to enterprises. With these tools, you can take advantage of technologys amazing ability to gather data. And we have the expertise to put that data into action with targeted testing and modifications that drive results.

Assumptions, in fact, are very dangerous to make with online marketing. Many business owners are surprised to find out what website design elements and sales messaging delivers the best results. Its usually not what they assumed would work.

Yes, you start with instinct and assumptions. But a successful business soon moves on to data.

Cold, hard facts. Conversion rate optimization. They may not always give you a warm fuzzy. But they are essential if your goal is to make cold, hard cash.

What makes great marketing software?

If youre looking for a solution for your small business, its a question youre asking.

The answers arent necessarily straightforward. Software solutions are inherently complicated, because they must have layers of complexity to be effective. Digital marketing today is a puzzle with many pieces, all of which were trying to fit together simultaneously.

So as you compare and use various marketing software solutions, you reach that complexity threshold. The time you spend figuring out how to use the software is draining as much from your work day as it saves.

Its frustrating. You need the software tools to manage your marketing, but one of the main benefits you require is that the they save you time. Yet the complex nature of much of the work makes that impossible, and youre back where you started. You spend too much time figuring out your marketing instead deriving value from it that grows your business.

AtMarketing 360, we have a solution. Its not more software. Its not hyper-sophisticated solutions.

Its people.

Weve found that the missing element in the business marketing software conundrum isnt always more complex solutions. Its working with people.

Take a look at these reviews of theMarketing 360 software solution. Youll notice a pattern.

Almost every review of our software mentions the personal service of the marketing executive or design team. There are as many glowing comments about the attentive service of our team as the power of the marketing software.

This makes sense for several reasons.

First is what were already talking about. Most marketing software solutions are tools you (the business owner/marketer) use on your own. Hello endless tutorials.

Marketing 360 is a hybrid: Software as a Service. We build the best software in the industry, but we also back it up with consultants and tech support that helps you navigate its uses.

Furthermore, we work with you to magnify the results for your marketing. Marketing software collects a lot of data, but it doesnt tell you how to impact the people youre targeting.

Which brings us to the second point: customers.

Marketing isnt about software. Its about the people that software helps you connect with.

As of yet, there is no software that understands human nature as well as actual people do.

Our marketing executives are not just there to walk you through theMarketing 360 software tools. Were there to help you gain more customers and sell more of your offerings.

Marketing results are not data numbers. They are what you ship. The difference between the two is understanding the people who bookend the software: you and the customers you serve.

Listen, if youre a do-it-yourself control obsessive whos likes to spend time figuring out and using complex tools for your business,Marketing 360 is probably not for you. There are other marketing software solutions that give you the tools to use for yourself, with little personal support.

However, if you want (and need) to spend your time running your business instead of trying to master the internet every six months, thenMarketing 360 is the very best solution for you.

As hard as we work on making our software effective yet simple, we know there is no substitute for passionate, directed, personal service.

You cant partner with software. You partner with people.

Sometimes, the best tools are only as good as the people who support them.

Wed love to see if our solution is a fit for you. Learn more today.

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