Archive for the ‘Internet Marketing’ Category

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator,The Hut Group (THG). Terms of the deal have not been disclosed.

Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online.

The number of beauty subscription boxes has grown in recent years, as more companies jumped on the product subscription bandwagon.

THG has several subscription box products of its own, such as its lookfantastic brand Beauty Box, although it also offers subscription box offerings beyond the beauty space, such as its MyGeekBox and PopInABox brands.

The company couches the Glossybox buy as a strategic move to further extend its international reach with the latter active in 10 markets: the US, Canada, UK, Ireland, France, Germany, Austria, Switzerland, Norway and Sweden.

Glossybox has not disclosed subscription numbers recently, but THG reckons theres room to grow the brand by plugging it into its proprietary ecommerce platform-plus-marketing infrastructure.

THG, which operates more than 140 websitesretailing premium, non-perishable FMCG products direct to consumers, claims hundreds of millions of users globally across its market footprint, shipping some 37 million items annually.

It also said it intends to invest in Glossyboxs Berlin base evolving it into a tech-hub for the Group.

Commenting on the acquisition in a statement,Matthew Moulding, founder and CEO of THG, said: This is another significant investment for The Hut Group. In Glossybox, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.

While Caren Genthner-Kappesz, CEO of Glossybox, described THG as the right strategic partner to drive our business forward.

The press release doesnt mention the word brexit but a UK-based ecommerce player planning to invest in and beef up a tech hub that will be remaining within the European Union also looks like a nice hedge against potential skills shortages domestically. Hence THG lauding Berlin as home to a highly tech-savvy community.

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Rocket Internet's Glossybox acquired by UK ecommerce platform player, THG - TechCrunch

Blatant clone or marketing hoax? The curious case of Tokyo 41 and Tokyo 42 – Ars Technica

Alleged footage from an emulated version of Tokyo 41.

As manufactured controversies go, this one leaves a lot to be skeptical of. As clever marketing plans go, though, it's an interesting public performance that touches on some real issues in modern gaming.

The first mention of a game called Tokyo 41 anywhere on the Internet seems to have come from a Twitter account belonging to alleged developer Mark Followill. On the same day the account was created, Followill replied to Tokyo 42 publisher Mode 7 Games with a couple of CGA-style screenshots of Tokyo 41. Those shots heavily resemble Tokyo 42's isometric shooter gameplay despite Tokyo 41 allegedly being originally published in 1987. "It is clear that this game is strongly similar to my game Tokyo 41 which you are clearly aware of," Followill tweeted.

Over the weekend, Followill started up a WordPress blog and posted more details about Tokyo 41's alleged history, including a video of an alleged updated and emulated version of the game. Followill writes of his frustration trying to get Mode 7 to acknowledge its debt to his earlier game:

Despite many efforts to contact the publishers and developers I have received no meaningful reply. The press has been silent on this matter, as 1980s British game development has been forgotten amongst the corporatisation of computer games, a trend which drove me out of this vibrant creative area at the time.

The legal protections for computer games are very poor, and my partner at Omen Barn Michael Hernandez has told me he is not interested in pursuing any claim against the perpetrators of this. Personally I would welcome any legal advice on this matter I know there are many on the internet with far greater expertise than I.

Mode 7 Games' Paul Kilduff-Taylor is publicly calling Tokyo 41 "blatantly fake" on Twitter,speculating that it could be "some kind of elaborate trademark troll." This morning, he wrote that he's "not commenting on THE THING currently due to ADVICE but am enjoying all of your viewpoints."

How can Tokyo 41 have existed for 30 years without any mention by the hordes of classic PC gaming fans on the Internet (or contemporary attention from the late '80s gaming press)? "We sold games in local shops only and so they are not well recorded, with little information available on the internet," Followill said in response to an e-mail from Ars Technica."As I have said, I am looking to promote the work of such developers as ourselves if people will only listen to what I am actually saying instead of misquoting me etc."

Followill tells Ars he formed the Kent-based developer omen Barn (yes, that's company styling) in the late '80s with partner Michael Hernandez. The company was "named after a barn near our houses which we found to be particularly ominous in nature," he says. "Barn is capitalised there as it was a big barn, also this was the fashion at the time." Tokyo 41 was "inspired by my love of Tokyo and Japan which I established as a young boy, visiting the blossom season and having adventures with police," Followill says.

The alleged title screen tweeted out by Mark Followill.

This is indeed what Tokyo 42 might look like in CGA colors.

We're skeptical that this level of isometric clarity would be possible on a 1987-era computer.

Nice tree work.

While the ZX Spectrum version is lost forever, Followill says, the footage he posted "is based on an emulated version OF THE PC VERSION with MODERN SOUND And some changes. I am using basic hardware emulation techniques in a C++ wrapper I have written myself in order to run the DOS CGA version of the game, then on top of this I have added elements to present the game to a modern audience."

That supposedly explains why the video footage runs with better graphics and sound than would seemingly be possible on a 1987-era PC. But Followill says he can't share the emulated ROM publicly "for obvious reasons - who knows what could happen to it as soon as it was released. After this controversy I do not want more exposure for the game."

While the parties involved are doing a great job of staying in character, it should hopefully be clear by now that the story surrounding Tokyo 41 is an elaborate marketing hoax. The lack of any sort of contemporary paper trail or Internet memory of the game seems utterly implausible for a game that a Mode 7 developer would know enough about to steal. The "emulated" footage also seems much too sophisticated for a late '80s PC release in a number of ways ("some changes" notwithstanding).

Followill's relatively recent Internet presence and the timing of his accusations are suspicious enough, but if there's still any doubt, the end of Followill's e-mail to Ars reads like thinly veiled marketing copy for the "copycat" game he's attacking. "There is a lot of focus on me now and I will say that I only want recognition for my work, not to intefere [sic] with the forthcoming PlayStation 4 release of Tokyo 42 tomorrow, which as a fan of games I am looking forward to even though it will be bittersweet for me." While some in the indie game scene are playing along with the story on Twitter, many seem to be in on the joke.

So if this "controversy" is obviously fake, why even bother writing about it? For one, it's a fun twist on the trend of "demaking" a modern game by capturing its look or feel in a decidedly retro style. Recently, the demake trend led to a surprisingly playable 2D version of Breath of the Wild, but the concept can trace its roots back much further than that.

In many ways, though, the manufactured controversy resembles an alternate reality game, adding a layer of "real world" fiction that placeslayers on top of the self-contained in-game world. When a marketing plan is put together with such cleverness and care, it's hard not to be charmed.

Listing image by Mark Followill

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Blatant clone or marketing hoax? The curious case of Tokyo 41 and Tokyo 42 - Ars Technica

5 killer stats to start your week – Marketing Week

1. How to attract marketing talent of the future

Businesses will need to offer greater flexibility to secure top talent as the industry demands more out of hours work. Currently, 15% of businesses offer flexible working and 18% flexitime.

But 55% of workers want flexible working and 47% want flexitime. A further 32% want time off in lieu and additional benefits to compensate for out of hours work.

Source: Reed

Google and Facebook account for almost a third of the time Britons spend on the internet. British adults accumulate 42.7 million days a month across Google properties, the equivalent of 17% of UK internet time.

Facebook properties, including Whatsapp and Instagram, account for 28.4 million days, or 11% of time. The top 10 most dominant companies account for half of internet time.

Source: Verto Analytics

Retired households have seen their incomes triple over the past 40 years, substantially narrowing the gap in earnings with working-age households and revealed a lucrative market for marketers.

In 1977, the average pensioner households income was 10,500, just 52% of the 20,200 earned by non-retired households.

But by the end of 2016 pensioners income had risen to 29,500, equal to 70% of the figure for working households, which was 41,900.

Source: Office for National Statistics

The global licensing industry grew by 4.4% last year to be worth a record 201.6bn, with the US and Canada the largest market with a 58% share.

Character and entertainment is the top property type, accounting for 45% of sales. And clothes are the biggest product category, with 30.1bn in revenue, ahead of toys on 26.9bn and fashion on 22.7bn.

Source: Licensing Industry Merchandisers Association

Thursday is the best time to send marketing emails, with emails shared on that day having an open rate of 23.13% and click-through rate of 3.52%.

The best time to send is at 4pm, when open rates hit 25.13% and click-through rates 3.82%.

Source: GetResponse

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5 killer stats to start your week - Marketing Week

How to Conduct Credible Secondary Research – HuffPost

In case a definition is required, there is a difference between primary research and secondary research. In fact, the difference is critical when it comes to conducting research and using it as source material.

Primary research is new research. It involves conducting interviews, conducting surveys or first-hand observation. An easy example could be a newspaper article about an event when the subjects are interviewed for information and quotes.

So, what is secondary research? As the Internet has expanded, there is a lot of secondary research as it is easy to search on a topic and have pages and pages of Google searches spring forth. Secondary research makes use of information previously researched for other purposes and publicly available. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion. Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.

How do you know the site is credible?

The challenge with secondary research has not changed: Is it credible? How do you know its references are factual? How do you know it is not opinion? Who is behind the site? Is there an agenda?

There are clues that help writers to source secondary research online and feel confident what they are reading can be used for a writing project.

1. Source the site: Using the CARS Method How to Source a Web Site. It is an easy method and checklist to validate the reliability of a Web Site.

Credibility- How does this source know this information? Why should I believe this source over another?

Accuracy, Reasonableness, Support

Reasonableness: Examine the information for fairness, objectivity, moderateness and consistency.

Support: What is the source and corroboration of the information? Much information comes from other sources. Citing sources strengthens the credibility.

2. Another way to be sure the Internet search is valuable is to use professional search methods to be sure you are answering the question you asked?

There are several options to put into a search engine. Its all about the clarity of the question. A few are:

The hyphen search string: Omits any word placed after the actual hyphen. For example, Internet -marketing

The wildcard search: The wildcard search * Insert the * symbol instead of a word.

The date range search: 2008 january-2008 july

The exact search: Put quotes around words. This cuts out irrelevant results

Blog keyword search: writing inurl:blog. You can also use the search term inurl: to restrict the search to page URLs inurl:writing which also includes blogs.

The file type search: Find PDFs, PPTs, spreadsheets (xls) business filetype:pdf

The safe search: Excludes all adult content from the results: safesearch:online

The link search: link: http://www.gerispieler.com

The site search: If you want to find information on only the one website you are best off to use the following search term to find the most accurate results: site:gerispieler.com

Find stuff using either or results: marketing OR writing

The definition search: define:writing

Boolean search: And, Or, Not, +: Example- Portland AND Oregon, Oregon NOT travel.

There are many ways an article can still be compelling by only using secondary research. Its up to the writer to create it.

The Morning Email

Wake up to the day's most important news.

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How to Conduct Credible Secondary Research - HuffPost

Find Discounts By Buying Car Insurance Online – Markets Insider

LOS ANGELES, Aug. 13, 2017 /PRNewswire-iReach/ -- Compare-autoinsurance.org has released a new blog post announcing that clients can find better auto insurance prices by comparing quotes.

Drivers have waited a long time for a simple and efficient method of shopping for vehicle coverage. Instead of calling or meeting with different agents, clients can now find the information they need online. But even visiting multiple websites can be tiresome because every time a client will have to complete a new quote form.

http://compare-autoinsurance.org provides free car insurance quotes from different agencies in an area. Clients can compare and find policies at discounted prices. Some agencies can offer a small 3% discount by simply buying the plan online.

By comparing online auto insurance quotes, drivers can reduce their coverage expenses with more than 15%. There are many insurance plans on the market and comparing them is the best way to get competitive rates. Every driver can find cheap vehicle coverage simply by reviewing a few online auto insurance quotes.

"Compare car insurance quotes and find the best offers in just a few minutes. It is now possible to get the lowest coverage rates by simply comparing prices. Our services are free, fast and accessible to anyone," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://compare-autoinsurance.org.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Compare-autoinsurance.org

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Find Discounts By Buying Car Insurance Online - Markets Insider