Mediaboss Marketing

BALLARD COUNTY, Ky. -

Ballard County is investingin a plan it hopes will bringmore people and money to the community.

"It's a struggle to stay open sometimes, but we're still here. And there's a lot of shops that are still here,because we know something great is coming," said Ballard County business owner Cindy Martin.

Martin hopes a plan Ballard County is investing $40,000 into is the answer she's has been waiting for. Ballard County Chamber of Commerce, Ballard County Economic Development and the county's fiscal court are partneringon the project with the goal of makingthe county a destination for tourists and businesses.

They are hiring a Paducah-based consulting company to helppromote the county and all of its cities and businesses online. The goal is to attract people from all over and get them interested in visiting, moving or opening a businesses there.

Cindy Martin's favorite place isthe flower and gift shop she has run in La Center for 20 years.

"I keep it full, not because we have tons of customers coming in every day, but because I believe in this area," Martin said.

She saidkeeping a business open in Ballard County can be a struggle.

"It's been very rough since Verso closed. We lost so many employees, not just the few hundred who work there, but all of the others who were in support of that company," Martin said.

Martin saidthe solution is to attract more people to the area. On Friday, county leaders announced a plan to do that. Consulting and destination branding group20/20 Extremewill work with leaders to research the area for 14 weeks. Then, the company will figure out how to brand and promote the county online.

"We recognize that we have to have a presence on the internet. As a small chamber, our resources are limited," said Ballard County Chamber of Commerce Director Myra Hook.

Hooksaidthe group will help build a website to highlight the county, its cities and businesses. "So, this is going to be an opportunity for our smaller businesses to have an internet presence like thy couldn't have before," Hooksaid.

"I don't know whether to cry or scream hallelujah," Martin said.

She's happy someone is finally taking action.

"They need to promote us, because we're worth it," Martin said.

During the research period, the groups involved want the community's input. They'll hold a series of seminars. The first is Sept. 7.

The branding will take six months. After that, the company will work with the county for two years to maintain the branding.

The $40,000 comes out of the general budget. The county and chamber are in the process of applying for a federal grant to help cover thecosts.

Originally posted here:
Ballard County invests $40K in digital marketing plan to boost economy - WPSD Local 6

LOS ANGELES, Aug. 10, 2017 /PRNewswire-iReach/ -- Autocarinsurancebest.com has released a new blog post explaining how to buy more than the minimum required auto insurance.

Liability auto insurance is a mandatory policy in every state. In order to be able to drive, car owners must have proof of insurance. They also have to comply with the minimum liability coverage amount required by their state laws. Liability car insurance is the most common plan and it is widely available; almost every insurance agency sells this type of coverage.

Liability auto insurance allows the insured to claim benefits after an accident. The benefits are meant to cover damages caused by the insured. Liability auto insurance often covers property damages and bodily injuries and some states require both. Injury coverage is meant to cover medical expenses for people injured in an accident caused by the insured.

However, clients should consider upping their coverage limit and type if their financial situation allows it. Collision car insurance can pay for accidents regardless of who was at fault. This type of coverage is especially advantageous for clients who have a valuable vehicle and what the best protection for it.

Clients can compare car insurance quotes to find better policies with higher benefits. Free car insurance quotes are available at http://autocarinsurancebest.com/. The insurance market is very competitive and one should always look at what the competition is offering.

Also, comparing auto insurance quotes online is very convenient and fast. Drivers will be able to quickly review available plans in just a few minutes, simply by completing a short online questionnaire. All the rates are gathered from agencies that have a good credit rating and are displayed on a single web page.

"Buying more auto insurance than the minimum limit can be very advantageous," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Autocarinsurancebest.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://autocarinsurancebest.com/.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Autocarinsurancebest.com

Read more:
Buying More Auto Insurance Than The Minimum Required - Markets Insider

Successful Marketing Group, a digital marketing agency in Minneapolis, MN, is proud to announce the publication of a case study documenting the success of the internet marketing strategies established for a local medical spa. In it, they demonstrate how the company's comprehensive internet marketing campaign was able to boost search engine keyword rankings to 80 Google page 1 rankings. It is important to note that the said results did not include any Groupon involvement.

Glory Ramsey from the Successful Marketing Group says: "Our med spa client was struggling with seven distinct problems in capturing new patients searching for their services online. We developed a wide and comprehensive strategy utilizing our powerful system and proven tools. The results have been incredible and the data tells the story. We invite everyone to peruse over the case study to see the difference we have been able to make."

In the med spa internet marketing case study, it is shown how the Successful Marketing Group was able to help the skin care clinic that was not receiving any new patients through Google search results. They simply didn't have a distinct online presence, nor any reviews. The clinic also was not on Google Maps, had no organic ranking, had no social media presence, and essentially didn't have any marketing strategies. The first phase involved local SEO ranking strategies followed by reputation marketing. The second phase included email marketing and the combination of a newsletter, a blog and syndication.

The medical spa was highly impressed with the service and the results. Kristina P., previous clinic manager, shares on the company's website: "Glory, at Successful Marketing Group, has filled the gap that we couldn't manage being a smaller business. She built a website, manages it as well as our other social media to allow us to compete with larger companies who have a dedicated staff for this. Her enthusiasm is unmatchable and I would recommend her in a heartbeat."

As the case study demonstrates, the digital marketing company created a unique strategy that resulted in an annual increase in sales of 120%, averaging 146 monthly calls coming specifically from the internet marketing. The results of the strategic marketing system has inspired the company to open up application for other clinics in various locations across the U.S. to also become a digital marketing medical spa partner.

###

Contact Successful Marketing Group:

Glory Ramsey (866) 411-5125 glory@SuccessfulMarketingGroup.com Successful Marketing Group 6250 Excelsior Blvd, #203, Minneapolis, MN 55416

Read the original:
Successful Medical Spa Internet Marketing Case Study Released - Digital Journal

Buick Enclave wins the Google war, or at least the battle.

It is the model that consumers in the most states searched for, according to a study commissioned by Gold Eagle car maintenance products. The SUV is the most searched vehicle in Iowa, Kentucky, Minnesota, Nebraska, North Dakota, South Dakota, Ohio and Wisconsin.

Different models of Subarus are also popular online. Subarus are most searched for in Idaho, Massachusetts, Oregon, Pennsylvania, Utah and West Virginia.

Digital Third Coast looked at Google search data to see which states were searching for particular makes and models more than any other state. In doing that, researchers took the search volume for all cars and trucks, then compared that to the national search volume.

According to Google, since last year there has been a 7% search growth for motor vehicles. To breakdown that search, 62% came from mobile and 32% came from desktop searches.

Only two states search the most for the Electric/Hybrid category, Washington and California. With sales of Chevrolet EV Bolt in California rising 91% in the first quarter of 2017 and nearly 15% of the cars in the state required to be zero-emission vehicles, its no surprise that the Tesla is popular in California.

On the east coast, the most popular category is Hatchback/Crossover category. Specifically, the Volvo XC70. This is the most Googled car in Maine, Vermont, Connecticut, New Hampshire and Rhode Island.

Bigger states search for bigger cars. In Alaska and Montana, its all about the massive Ford F350. Texas loves the Chevy Silverado. In the southeast, Texas, Louisiana and Arkansas Google trucks the most out of any vehicle.

SUV Google searches are spread out among Illinois, New York and Alabama. Small/midsize car searches are most popular in Idaho, Florida, Indiana, Georgia, Kansas, Missouri and a few other states.

Neighboring states have similar taste in categories.

North Carolina, Virginia and West Virginia are interested in the small/midsize category. Likewise, North Dakota, South Dakota and Minnesota search for the Hatchback/Crossover category the most. Texas, Louisiana and Arkansas went for the truck category.

The most surprising aspect of the data came from the Midwest states, says Matt Zajechowski, senior outreach manager and content specialist at Digital Third Coast Internet Marketing.

Its certainly surprising that Buick is as popular of a search term as it is in the region, Zajechowski tells Marketing Daily. I was also surprised to see that only two states had top searches for electric and hybrid vehicles.I expect that to change more in the near future.

In terms of highly searched vehicles, American made vehicles are extremely favored in the Midwest than in any other part of the country.

Brands like Nissan could use this data to understand specific markets to target advertisements a bit more granularly, he says.

For example, a national TV commercial ad campaign for their pickup trucks that is meant to target all segments in the U.S. may not be as impactful as creating two separate advertisements and targeting the Northwest market with Nissan Leaf advertisements, he says. The more data you have, the better informed you can be as a brand, and what better data to have than billions of keyword searches from Google?

Read the original:
Buick Enclave Most Googled Vehicle, Per Gold Eagle Study - MediaPost Communications

Estee Lauder (EL) owns a stable of well-known brands in the beauty care space: The eponymous skin care products, Clinique, Aveda, and Bobbi Brown are just a few of the premium brands that the company produces. These strong brand names enable the company to achieve high gross margins (~80%) and return on capital; ROIC has averaged over 20% during the last decade. In comparison, L'Oreal (OTCPK:LRLCY) has earned an average ROIC of less than 15% over the same period.

Estee Lauder has driven growth through innovation, acquisition, and new distribution channels. In 2016, the company reported spending $191 MM on research and obtained ~24% of global sales represented new products. Half of the company's R&D projects in 2016 were completed within a year, enabling the company to adapt rapidly to emerging trends. Recent acquisitions Too Faced and BECCA provided approximately half of the 8% y-o-y revenue growth in the most recent quarter. Estee Lauder revenues have averaged a growth rate of 5% over the last five years.

The company is investing in digital marketing and online sales to capitalize on the growing trend of internet retail. They are using a series of how to videos and tips from influencers in order to build the brand through online marketing. Estee Lauder's efforts have resulted in 2016 online sales that exceeded $1 billion, representing a 27% increase over the prior year.

The company markets products in makeup, skin care, hair care, and fragrances. Business in the Americas represented 42% of sales in 2016, while Asia Pacific represents 19%, and the balance being in Europe/Middle East/Africa. This geographic diversification has enabled the company to grow as more people enter the middle class; however, recent strengthening in the dollar has had a negative impact on revenues.

There are two share classes, with the class B shares having ten votes per share versus one vote per class A share. Class B shares can be converted to class A shares on a one to one basis. This share structure enables the Lauder family to exert significant control over the company without owning a majority of the company's shares. Dual class share structures are often not in favor of the retail investor, but in this case, it enables the family to focus on delivering long-term value to shareholders. Share based compensation led to a 1.7% reduction in diluted EPS relative to reported EPS in 2016.

Overall, Estee Lauder represents a well-run business that is able to command premium prices for their product. The company has a current ratio of 1.74 as of the most recent quarterly report. The shares are currently trading at $99, which is 30x 2016 free cash flow. Currently, analysts are estimating 2017 EPS of $3.40. Fiscal year 2017 earnings are scheduled to be released on August 18, so investors should be aware that there may be volatility in the company's shares in the next couple of weeks. Investors may be best served by holding off on purchasing shares in this quality company until there is a price correction.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Editor's Note: This article discusses one or more securities that do not trade on a major U.S. exchange. Please be aware of the risks associated with these stocks.

Read more:
Estee Lauder - A Gorgeous Valuation - Seeking Alpha