Archive for the ‘Internet Marketing’ Category

The Only Technique You Need to Quickly Grow Your Email List – Entrepreneur

Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now

Editors Note: In Tough Love Tuesday, our first-ever summer success series, well connect side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to ouremail newsletterto be notified about our Tuesday Facebook Lives and check back to ourside hustle topic pagefor more helpful tips.

When reading online marketing advice, you're often bombarded with an endless stream of tactics: use this software, buy these ads, tweet,Instagramand other things you know nothing about.

With all this noise it can be challenging to figure out what to focus on and where to spend your money and time, especially for those side-hustling entrepreneurs.

Related:Side Hustle Secret: Here's How to Get Your First 5,000 Email Subscribers

For Tough Love Tuesday, Entrepreneurs Facebook Live series in which we connect side-hustling entrepreneurs with amazing experts, Derek Halpern of Social Triggers, an internet marketing firm, provided some refreshing advice on how to streamline your marketing process: focus on the people first, the tactics second.

While his marketing expertise covers thegamut, for this specific episode, we were talking about building a solid email list (these subscribers are gold for businesses).

"The golden rule of online marketing is each and every email on your email list is a human being. Treat them like one," he said.

As a side hustler (also the founder of This Dogs Life) this was an interesting point, as I, like many others, tend to focus just on metrics.

"People get so obsessed with numbers. They look at the size of their email list," he says. But those numbers they're looking at? Those are real people."

This is important, especially now. When you forget that you're talking to people, there's no way your marketing can resonate with anyone.

But before you figure out how to build this list, you need to determine who you want on the list.

During the Tough Love Tuesday, he discussed a four-step formula to attract the right people and keep them engaged. Called the T.A.P.P. technique -- target, appeal, produce and promote -- the strategy examines thepeople first mindset of marketing.

To help people understand how to useT.A.P.P.,Halpern focused on a real-life example. For his newsletter, which helps entrepreneurs find success, he wanted to, at one time, focus on getting more hairstylists on it. This was his target.

He thought he could help these entrepreneurs make more money,as they often complain about charging less than they are worth for their service. To tackle this, he wanted to show the difference between an expensive haircut, and one that is inexpensive (a $50 haircut). By discussing the $310 haircut, it appealed to their desire to charge more.

Related:How 'Hustle-Mode' Is Trapping Thousands of Entrepreneurs

He created an engaging content piece: a video he filmed of himself getting a $310 haircut. He decided to focus on this medium to get the best hook,while keeping people intrigued throughout the experience.

At first, Halpern focused on cold emails. He reached out to different hair stylist publications, but no one bit. So, he decided to approach them a different way.

I bought Facebook ads targeting hair stylists, he says. By targeting these hair stylists, the hair stylist publications were also exposed to the video. Soon, these publicationswere asking him to use the video. His clickthrough rate was 10 percent (people are often happy with 1 percent).

"I know this seems like common sense, but most people -- writers, entrepreneurs -- create a piece of content and hope people find it, says Halpern. Maybe they share it on their own social media a few times and keep hoping. This is a failure. You need to target, appeal, produce and promote.

Related:One of These 3 Things Is Holding Your Business Back From Tremendous Growth

By giving people what they want, you can build a popular email list.

Check out the video above for more about the T.A.P.P. method and other tips Halpern has about growing an email list the right way.

Andrea Huspeni is the special projects directorat Entrepreneur.com and the founder of This Dog's Life, the go-to platform for local and national news, along with resources to help make pet parenthood easier.

See more here:
The Only Technique You Need to Quickly Grow Your Email List - Entrepreneur

Digital marketing solutions startup iCubesWire is giving businesses the edge they need to succeed – YourStory.com

iCubesWire, a Delhi-based digital marketing company that offers ROI-driven solutions, helps clients make the most of their digital spend and has helped 500 brands grow their business.

Marketing as we knew it 10 years ago no longer exists. The rising use of internet across cities and towns has put digital marketing in the spotlight and revolutionised the way brands and businesses leverage technology for marketing.

All marketing now is data driven and focuses on products or services using digital technologies, such as the internet, mobile phones, display advertising and other digital mediums. But businesses need to know about return on investment (ROI).

iCubeswire, a Delhi-based startup, is changing the way modern brands find their audiences. The startup aims at bringing transparency and clarity to digital marketing and helping clients make the most of their digital spend.

The company, founded by Sahil Chopra in 2010, is building an AI-based engine that can bridge the gap between the brand, the agency and the customer to a bare minimum. The tool ensures transparency of pricing and reach, helps companies grow and drives marketing results through an ROI-driven approach.

The company has grown manifold, but Sahil does not want to reveal numbers as of now. But he lets out that iCubeswire has helped more than 500 brands in the e-commerce, automobile, technology, finance, travel, hospitality and other sectors grow their business and achieve their digital marketing goals. The companys client list includes P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos and McDonalds.

But getting here wasnt a piece of cake.

Sahil remembers being jobless for six months in 2005, while looking for his first job. He eventually landed a job at NIIT, followed by another one at Hong Kong Tourism Board where he worked as Head of Digital Marketing.

This was an experience and I learned a lot about the digital world and things like SEOs and SCMs, Sahil says.

In 2010, when Sahil wanted to start his own venture, people around him mocked his audacity and said he was a novice.

Icubeswire was started in a small room in Bengaluru before Sahil moved back to Delhi to start a company. The company aimed to be a 360-degree digital marketing solution provider with expertise in performance marketing, media, social, creative and cutting-edge technology a one-of-a-kind in its sector.

Their first product was the concept of Email Vidya, with which Icubeswire educated people about the importance of email marketing. Gradually, the company ventured into various verticals like ad-network, performance marketing and affiliate marketing. The company funded itself with every small project executed and took salaries as low as Rs 30,000 for the first three years.

In 2012, Icubeswire received its first pay cheque from Myntra Rs 7 lakh and thats when things changed.

We didnt even have a bank account then. It took a few more days to get that cheque encashed so we could take our first salaries, Sahil says.

He adds that from that first cheque to releasing approximately 300 invoices per month today, the company has surely climbed the ladder of success.

Today all advertising agencies are investing in digital strategies. Webchutney, Avignyata, Windchimes and Flea Global are some of the larger companies going after this market.

Quite a few organisations are entering the market either to translate the offline expansion of the brand to the online sector or solely to get into the digital space.

Each market has different challenges and when we expand our verticals, it is likely to have a different challenge from other verticals. Challenges are a part and parcel of any business and we hope to overcome them with right thinking, intent and transparency, Sahil says.

Icubeswire started with performance marketing operations, providing advertisers and publishers with a robust platform where they could grow together and maintain long-term relationships. Over time, the company added full digital service offerings, including social media marketing, digital creatives and video production.

The next product launch will be Instatalk, an AI-enabled digital platform that will bridge the gap between the customer and the brand. With this technology, the company aims to help the customer understand the entire digital marketing spend. The company is in talks with investors and does not want to reveal how much is it looking for in the market.

Pawan Gupta, founder for Connect2SME, a consulting platform for SMBs, says: Digital marketing is a huge business and there are several SMB brands that want to go digital.

More than 5 million SMEs want to use digital strategies to go global and get their products discovered.

No wonder Sahil has taken a bet on this industry. iCubeswire is wiring up the future to help these small businesses and brands that want to use digital means for affiliate marketing. Next up, the company hopes to expand and become a large company.

Originally posted here:
Digital marketing solutions startup iCubesWire is giving businesses the edge they need to succeed - YourStory.com

Don’t Measure The Easy When It Comes To Internet Marketing – Above the Law

Are you focused on the easy when it comes to Internet marketing? Clicks, views, subscriptions, and followers when measuring your marketing success with websites, blogging, and other social media.

Rather than focusing on something easy, widely respected marketer, author, and speaker, Seth Godin suggests that you ask:

What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build?

Focus on the real goal where do you want to be at at the end of the day, not on numbers, per Godin.

An easy but inaccurate measurement will only distract you. It might be easy to calibrate, arbitrary and do-able, but is that the purpose of your work?

I know that theres a long history of a certain metric being a stand-in for what you really want, but perhaps that metric, even though its tried, might not be true. Perhaps those clicks, views, likes and groups are only there because theyre easy, not relevant.

Law firm business development and marketing will always be measured by growth in business. The same is true with Internet marketing.

These goals can be and are measured by the bottom line, revenue. Anyone saying we cant directly measure this type of return from Internet marketing, is just saying its too hard, well chase numbers instead.

Lawyers developing business do not have a hard time knowing where their new business is coming from. Ask them. If they dont know, they probably arent developing new business. Theyll feel comfort in your easy to track numbers.

If you want to look at incremental measurements, look at whether a lawyer is becoming a recognized authority in their niche area of law and building a powerful network of relationships with clients, prospective clients, referral sources, and the influencers of all three.

Rightfully so, law firms and lawyers use blogs and other social media, including Twitter, LinkedIn, and Facebook. These mediums, used effectively, build relationships and build a name, the two linchpins of business development in law.

However, lawyers and law firms take the easy way out in measuring success here. They look at analytics subscribers, web traffic, followers, connections, likes, and comments.

Analytics are the golden calf worshipped by marketers and lawyers spending hundreds of thousands of dollars on websites and other Internet marketing. Its as if their budgets and jobs depend on these numbers they probably do.

Jill Avery, a senior lecturer at Harvard Business School, interviewed by Amy Gallo for a Harvard Business Review piece, says:

Good marketing is not about winning creative awards or telling interesting stories. Its about delivering customers and sales. It puts a bit more rigor on whats historically been much more intangible.

Focus on sales when you establish goals for Internet marketing and when you measure success or failure. What can we do in incremental new revenue? Did we hit that goal at year one, year two and year three.

Every law firm claims to be different, while all are all focused on the same metrics. From Godin:

System innovations almost always involve rejecting the standard metrics as a first step in making a difference. When you measure the same metrics, youre likely to create the same outcomes. But if you can see past the metrics to the results, its possible to change the status quo.

No question there are lawyers and a few law firms measuring the difficult and the real goal but sadly, most measure the easy numbers.

Kevin OKeefe (@kevinokeefe) is the CEO and founder ofLexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlogs help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. VisitLexBlog.com.

LexBlog also hostsLXBN,the worlds largest network of professional blogs. With more than 8,000 authors, LXBN is the only media source featuring the latest lawyer-generated commentary on news and issues from around the globe. Visitlxbn.comnow.

Go here to see the original:
Don't Measure The Easy When It Comes To Internet Marketing - Above the Law

Internet Marketing Expert Evan Weber Founder of Experience Advertising, Inc. Has Been Chosen to be a Featured … – Benzinga

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo presenter for their upcoming Affiliate Summit East (#ASE17) conference.

New York, New York (PRWEB) July 25, 2017

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo speaker for their upcoming Affiliate Summit East (#ASE17) conference. Affiliate Summit East 2017 is taking place July 30th-August 1st, 2017, at the New York Marriott Marquis in NYC, NY.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest affiliate marketing industry issues and fostering a productive networking environment for affiliate marketers, advertisers, ad networks, agencies, and other like minded performance marketing industry individuals.

Affiliate Summit has cemented themselves as the must-attend affiliate marketing conference taking place twice a year, with several thousand attendees at each show. This three-day conference includes a large-scale exhibit hall with 100's of merchants, vendors, and ad networks exhibiting. There is a complete line up of the who's who in the affiliate marketing industry, giving lectures and sessions of educational material covering a wide variety of topics related to affiliate marketing and Internet marketing in general, as well as covering the latest trends and information from affiliate marketing experts.

Evan Weber, CEO of Experience Advertising, Inc. a full-service Internet marketing agency, will be presenting an educational lecture titled:

Session 13B: The 20 Hottest Cloud-Based Tools for Websites and Businesses Date: Tuesday, August 1st, 2017 Time: 2 PM - 3 PM Format: Solo Presentation (60 minutes)

Weber stated, "I am thrilled to be a featured speaker at Affiliate Summit West 2017. It's a true honor to be selected. I look forward to delivering a dynamic, knowledge-packed lecture with practical strategies and plenty of examples from my direct experiences with cloud-based tools. I'm especially excited to meet the conference attendees afterwards and answer their questions. Another very exciting aspect of this particular event is that I will be trying to win the overall most attended session for the 3rd time, so I hope to see a big crowd there."

About Experience Advertising, Inc: Evan Weber's agency Experience Advertising, Inc. is a true full-service Internet marketing agency specializing in the following areas for clients:

Evan Weber's Digital Marketing Philosophy: Weber states that he believes in implementing a comprehensive digital marketing strategy for his agency's clients. He also provides various types of consulting for companies of all sizes, working with their in-house staff to implement better strategies, improving processes, and refining campaign management techniques. Weber stated, "I really enjoy working with companies to help improve how they handle digital marketing in-house, as well as bringing them new tools and widgets to add functionality and boost conversions. When I can come in and make a significant impact in a short period of time, it's a fulfilling experience for me, so I enjoy doing that."

Affiliate Program Management Agency OPM: Experience Advertising is recognized as a leading "OPM" agency (outsourced affiliate program management). They manage affiliate programs for companies in a wide variety of industries on the major affiliate networks and in-house programs as well. Mr. Weber stated, "I started this agency to focus on managing affiliate programs because I saw a lacking of really good affiliate management in the industry, since companies generally don't have the ability to manage their affiliate program well in-house. I knew this to be the case, coming from the merchant side of the industry. I knew that if I brought my proactive brand of affiliate management to the industry it could have a profound effect and I could reach large groups of affiliates with my content and support, which is personally very fulfilling. So I've really enjoyed running the affiliate side of my agency over the last 10+ years because I've been able to directly impact 10's of thousands of affiliate marketers directly."

To contact Experience Advertising, visit their website and fill out the contact form for a complimentary evaluation.

"We're excited to have Evan return as a speaker on the Affiliate Summit faculty," commented Shawn Collins, Co-Founder of Affiliate Summit. "His sessions have been very popular and received high praise in the audience feedback."

For the original version on PRWeb visit: http://www.prweb.com/releases/affiliatesummit/speaker/prweb14539086.htm

Read more here:
Internet Marketing Expert Evan Weber Founder of Experience Advertising, Inc. Has Been Chosen to be a Featured ... - Benzinga

3 Presentations You Can Automate to Spread the Word to More People – Entrepreneur

Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now

The following excerpt is from Dan S. Kennedy and Dustin Mathews book No BS Guide to Powerful Presentations. Buy it now fromAmazon|Barnes & Noble|iTunes

Theres no limit to the types of events you can create. Do you want more leads? You can automate it. Do you want more sales? You can generate them daily. Do you want to deliver paid content on autopilot? Done. Bonuses? Great.

Lets look closer at three different case studies: a strategy session close, a direct product sale, and one in the financial industry.

In more complex sales, it helps to speak to someone personally. These types of sales usually involve higher-ticket items or a lot of delivery variables.

Case Study: Strategy Session webinar

Organization: Clients on Demand

Russell Ruffino is the entrepreneur behind Clients on Demand. Ruffino is one of todays most successful internet marketing gurus.

The Challenge

Rufinos business success depends on generating leads, establishing trust, and qualifying the leads to guide those that are appropriate to the next stepa Strategy Session on the phone. Ruffino experimented with all different types of lead-generation strategies to achieve those goals, including downloads, mind maps, minicourses, videos, and even a book. They were doing well but not as well as he wanted.

Then he tested an automated webinar. The webinar became his most successful strategy up to that point. His business was growing, but it wasnt doing what it should have been doing.

The automated webinar software he was testing wasnt StealthSeminar. He noticed the other automated webinar systems he tried werent stablesometimes they worked, sometimes they didnt.

In addition, he noticed none of the other automated webinar software converted for mobile traffic, which now makes up 51% of all traffic. StealthSeminar alone is the only one that runs webinars correctly on iPhone. All others show a video length and fast forward button. That isnt good if you want to control how your attendees consume the content.

The Solution

Ruffino tried StealthSeminar and was amazed with the results. His business soared 1503.33 percent initially and since then, much more. Ruffino has found the best way to connect with potential clients, build trust, and qualify them is via a StealthSeminar.

He has a fantastic webinar that his attendees love. During the webinar, the attendees, who have no previous knowledge of Ruffino, are introduced to him and his system. Ruffino provides terrific content, builds trust, makes the connection with each attendee, and then drives those who are qualified to make an appointment. A link appears for the attendees to click on to set an appointment for a Strategy Session.

In the Strategy Session, the prospect learns more about the program and is further qualified. If the match is appropriate, the offer is made for the individual to join Ruffino and Clients on Demand.

In simpler sales, speaking to someone isnt required and often can cost you sales. These types of sales typically run from $47 to $2,500. The sweet spot for direct-sales webinars is $197 to $1,497.

Case Study: Direct-Sale webinar

Organization: Forex Trading Hispano

Christian Helmut is the driving force behind Alfonso & Christian. They are business growth consultants running multiple businesses and multiple different webinar types. They help people scale and automate their processes. Lets look at a direct-sale webinar.

The Challenge

Helmut wanted to automate the sales cycle process. In addition, his company wanted to provide value and position itself as the best inside the marketplaceall without human intervention.

Helmut and his colleagues tried different ways to generate leads and establish their expert positioning. While successful, it didnt satisfy the goals theyd set for themselves. They werent getting the number of leads they wanted at an acceptable cost to them. They also werent selling the number of products they knew they could.

The Solution

Helmut then created an automated webinar, and started to drive cold traffic from Facebook and YouTube video ads to the automated webinar. Helmuts list started to grow rapidly, and the companys positioning reached the top of the marketplace. The automated webinar started to generate sales on autopilot. In fact, its getting a 15x ROI. For every $1 the company spends, it gets back $15all automated.

The financial industry is also being heavily impacted by automated webinars. In the past, a lot of individuals would do seminars in a live setting, such as a restaurant or hotel. Now its getting harder and more expensive to get people to attend such events. The online webinar allows you to reach those individuals much more cheaply and make it much more convenient for them to attend from their home or office.

Case Study: Financial Industry webinar

Organization: AnnuityCheck

Steve Hutchinson is the founder of AnnuityCheck. He has a lifetime of experience in the financial industry and wanted to maximize his success with AnnuityCheck, a SaaS fintech firm.

The Challenge

Hutchinson wanted to help financial advisers automate their financial calculations and maximize the retirement income they generated for their clients. He spent the first two years doing live webinars and would waste 10 to 20 hours every week getting prepped for one or two webinars. It was a drain on him mentally and physically. It took away from other professional and personal activities.

The Solution

Hutchinson finally turned to automation via Stealth Seminar for his webinars. He found a whole new marketing gear in online optimization and finally turned to the same type of automation his clients depend on to streamline the process. Now I can update a simple file a few times a month as needed and get my life back, says Hutchinson.

AnnuityCheck did its first two automated webinars on a Friday through Sunday and Monday. The statistics show they had 538 registrations, 272 attendees, and 46 signed up with credit card17 percent.

As you can see, there are a lot of benefits to creating your own automated webinars. Theyre a powerful tool that can be used for many different applications, such as list building, generating leads, or converting sales. Getting your webinar up and running is easy to do. I wish you much success!

Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular NoB.S. book series. He directly influences more than one million business owners annually.

See the article here:
3 Presentations You Can Automate to Spread the Word to More People - Entrepreneur