Mediaboss Marketing

WebMD Health Corp., operators of the popular WebMD website, is being acquired by Internet Brands, a portfolio company of KKR, for about $2.8 billion.

A subsidiary of Internet Brands will float a tender offer in the next 10 business days to acquire all of the issued and outstanding shares of WebMD common stock for $66.50 per share, to be paid in cash when the transactions a done deal.

The valuation represents a premium of about 30 percent to WebMD's share price on February 15 of this year -- the day before WebMD announced that it was starting to explore and evaluate potential strategic alternatives -- as well as a premium of around 20 percent over WebMD's closing share price on July 21.

[Also:Mayo Clinic kicks off massive Epic EHR go-live]

The financing for the transaction is fully committed, and the WebMD Board of Directors has approved the merger agreement. The acquisition is expected to close during the fourth quarter of this year, subject to the all of the customary closing conditions.

Martin J. Wygod, Chairman of WebMD, said the transaction provides our stockholders with immediate and significant cash value and a substantial premium. He said WebMD and its financial advisors reached out to more than 100 strategic and financial partners, garnering confidence that stockholders value would be maximized by the move.

Bob Brisco, CEO of Internet Brands, called WebMD a trusted source for health information with unparalleled reach to consumers and healthcare professionals.

Internet Brands' health vertical serves millions of consumers and more than 50,000 healthcare practices utilizing a multi-brand, multi-product approach. The company is the leading SaaS/web hosting player in the health space, serving a wide variety of practice areas, including dental, chiropractic, veterinary, vision care, and mental/physical therapy. Its health SaaS businesses provide web presence, online marketing and practice management solutions to practices across the country. These businesses include Demandforce, Officite, Sesame Communications and Baystone Media.

The company's consumer-focused health brands provide content and online communities for consumers in search of health-related information. These include DentalPlans.com, eHealthForum.com, HealthBoards.com, FitDay.com and VeinDirectory.org.

Equity financing for the transaction is being provided primarily by KKR's private equity funds.

The news comes during a busy period for WebMD. The company posted an 8 percent increase in revenue for the fourth quarter of 2016 as well as improved bio-pharma advertising, and a bump in their health and information services. Medscape continues to be the companys powerhouse, with 60 percent of the advertising revenue and 8.3 million physician sessions per month. The number of consumer visitors to the WebMD health network was also up on both desktop and mobile, with 64 million users during the quarter.

And as of March, people who use the Amazon Alexa voice-assistant service can launch the WebMD skill on any Alexa-enabled device -- such as the Echo, Echo Dot and Amazon Fire TV -- and ask a question about a range of health-related topics including conditions, medication, tests and treatments. Alexa will respond with WebMD-sourced answers in easy-to-understand language.\

Rumors that WebMD was shopping around for a buyer have sprung up for years. In January 2016 the company denied rumors that it was in conversations with Walgreens and UnitedHealthcare. At that time, we dove into the company's history and the ways in which it has navigated the emergence of digital health as a category.

Twitter: @JELagasse

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WebMD sold to Internet Brands for $2.8 billion - Healthcare IT News

New York, New York (PRWEB) July 25, 2017

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo speaker for their upcoming Affiliate Summit East (#ASE17) conference. Affiliate Summit East 2017 is taking place July 30th-August 1st, 2017, at the New York Marriott Marquis in NYC, NY.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest affiliate marketing industry issues and fostering a productive networking environment for affiliate marketers, advertisers, ad networks, agencies, and other like minded performance marketing industry individuals.

Affiliate Summit has cemented themselves as the must-attend affiliate marketing conference taking place twice a year, with several thousand attendees at each show. This three-day conference includes a large-scale exhibit hall with 100's of merchants, vendors, and ad networks exhibiting. There is a complete line up of the who's who in the affiliate marketing industry, giving lectures and sessions of educational material covering a wide variety of topics related to affiliate marketing and Internet marketing in general, as well as covering the latest trends and information from affiliate marketing experts.

Evan Weber, CEO of Experience Advertising, Inc. a full-service Internet marketing agency, will be presenting an educational lecture titled:

Session 13B: The 20 Hottest Cloud-Based Tools for Websites and Businesses Date: Tuesday, August 1st, 2017 Time: 2 PM - 3 PM Format: Solo Presentation (60 minutes)

Weber stated, "I am thrilled to be a featured speaker at Affiliate Summit West 2017. It's a true honor to be selected. I look forward to delivering a dynamic, knowledge-packed lecture with practical strategies and plenty of examples from my direct experiences with cloud-based tools. I'm especially excited to meet the conference attendees afterwards and answer their questions. Another very exciting aspect of this particular event is that I will be trying to win the overall most attended session for the 3rd time, so I hope to see a big crowd there."

About Experience Advertising, Inc: Evan Weber's agency Experience Advertising, Inc. is a true full-service Internet marketing agency specializing in the following areas for clients:

Evan Webers Digital Marketing Philosophy: Weber states that he believes in implementing a comprehensive digital marketing strategy for his agency's clients. He also provides various types of consulting for companies of all sizes, working with their in-house staff to implement better strategies, improving processes, and refining campaign management techniques. Weber stated, "I really enjoy working with companies to help improve how they handle digital marketing in-house, as well as bringing them new tools and widgets to add functionality and boost conversions. When I can come in and make a significant impact in a short period of time, it's a fulfilling experience for me, so I enjoy doing that."

Affiliate Program Management Agency OPM: Experience Advertising is recognized as a leading "OPM" agency (outsourced affiliate program management). They manage affiliate programs for companies in a wide variety of industries on the major affiliate networks and in-house programs as well. Mr. Weber stated, "I started this agency to focus on managing affiliate programs because I saw a lacking of really good affiliate management in the industry, since companies generally don't have the ability to manage their affiliate program well in-house. I knew this to be the case, coming from the merchant side of the industry. I knew that if I brought my proactive brand of affiliate management to the industry it could have a profound effect and I could reach large groups of affiliates with my content and support, which is personally very fulfilling. So I've really enjoyed running the affiliate side of my agency over the last 10+ years because I've been able to directly impact 10's of thousands of affiliate marketers directly."

To contact Experience Advertising, visit their website and fill out the contact form for a complimentary evaluation.

"We're excited to have Evan return as a speaker on the Affiliate Summit faculty," commented Shawn Collins, Co-Founder of Affiliate Summit. "His sessions have been very popular and received high praise in the audience feedback."

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South Florida-Based Website Design, Development, and Internet Marketing Company Partners with Leading Search Solution for Online Stores

FORT LAUDERDALE, FL - July 25, 2017 - (Newswire.com)

Rand Internet Marketing, a leading full-service digital agency, announces its partnership with Klevu, a leading search solution for online stores. The partnership will allow Rand Marketing to offer the most advanced site search technology to its clients, increasing their search-led revenue and enhancing customer experience.

Klevu empowers online stores with smart, semantic and contextually relevant search technology. With a remarkably easy and flexible integration process, it provides merchants the power of natural language search for higher conversion rates and better customer engagement.

"At Rand Marketing, we work with businesses that rely on their websites to drive sales. As such, we know that a strong site search feature set is crucial for most merchants. Just like a sales clerk, site search has the ability bring shoppers to the correct products, or to cause them to exit an E-commerce store. By expanding our relationship with Klevu, we look forward to promoting the use of advanced site search technology, while bringing the digital marketing design, development, and conversion optimization expertise of the Rand Marketing team to the Klevu ecosystem of partners said Robert Rand, Chief Technology Officer at Rand Internet Marketing.

Miles Tinsley, Head of Partnerships with Klevu comments: Klevu brings the most advanced site search to its customers globally. In our journey, top-notch partnerships across eCommerce platforms are vital to delivering our technical excellence. Rand Marketing, being one of the most respected full-service digital marketing agencies, helps a great deal to Klevu.

About Klevu:

Klevu brings a paradigm shift to site search for online shops globally. Klevu builds what helps its customers to succeed with site search. With its global team in Finland, India, and USA, and customers from over 40 countries, Klevu has been growing with its customers success.

About Rand Marketing:

Rand Internet Marketing, named to the 2016 Inc 5000 list, provides professional website design, development, and programming in addition to online marketing services to hundreds of national and South Florida-based businesses.

Led by founder and CEO Seth Rand, who was a 2016 South Florida Business Journal 40 Under 40 Honoree, the Fort Lauderdale-based firm has grown since its inception in 2010 to more than 30 in-house designers, developers, and internet marketers. The Rand team specializes in SEO (search engine optimization); Google AdWords PPC (pay-per-click) campaigns; social media marketing; email marketing; graphic design; and responsive website design and development.

Rand Internet Marketing was named a Premier Google Partner in 2016, a Google Partner AllStar in 2015 and also holds an A+ rating with the Better Business Bureau. The Rand team also supports the community through its support of local non-profit organizations such as the Leukemia & Lymphoma Society, Autism Speaks, Abi's Place, The Multiple Sclerosis Foundation and more.

For more information, call 888-707-7263 or request a free initial consultation online at http://randmarketing.com/request-consultation/.

###

Press Contacts:

Miles Tinsley - Klevu

Head of Partnerships - North America

miles.tinsley@klevu.com

Robert Rand - Rand Marketing

CTO

Robert@randmarketing.com

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Rand Internet Marketing Announces Partnership With Klevu - Digital Journal

Marketing techniques are constantly evolving in correlation with advancements in technology, and in the internet age we live in SEO is at the forefront of marketing strategy. In yesteryear, manipulative SEO methods were commonplace and perhaps even courted by Google, but more recently the company has encouraged the demise of these practices, meaning marketers have been forced to get more creative to be successful.

This article will provide guidance which stretches beyond basic optimisation, instead presenting a list of problems and solutions using on-page elements to improve search rankings. To help you on your quest to effective marketing, it is first important to understand the difference between off-page and on-page SEO. Off-page is relative to PR and reputation management, whereas on-page concerns what your store contains, including fixed assets such as the cash register, shelves, and any other elements of this nature which are crucial to your stores success.

Here are three fantastic on-page optimisation tips for experienced SEO professionals, where assumptions on the advanced knowledge and technical ability of readers have been made. To enhance your marketing expertise further, I highly recommend working with a professional such as AD5, who have the experience and expertise to help you on route to successful marketing.

Sub-pages such as Contact Us and About are renowned for having strong DA and PR scores, yet they typically dont have external links. They usually appear in cross-website menus, and are given a boost by internal links. Improving the structure of internal links is a great way to optimise on-page elements, and by writing out all the anchors on a given site so they read consecutively, it paint a picture of your sites theme. One of the issues with internal links is that without a clear structure, the algorithm Google works on assigns search phrases which are less relevant, meaning just a few of the phrases you want to rank high make it to the top of SERPs.

A great way to resolve this issue is by posting good quality articles which link to relevant and important landing pages, in accordance with an extra five or so posts per month which delve deeper into the main subject of the landing page, with cross links between articles. It is important to ensure content is interesting and engages viewers, incorporating anchors that describe the target page. The next step with this process is to configure the strongest pages and link to the most important landing pages, which can be accomplished using advanced SEO tools which you can research further online.

This is often overlooked, but considering Google crawls your website for only a few seconds, maximising your crawl is strongly advised. Often site builders and optimisers discard files into the root folder and subfolders, but it is important to remember that every file is influential, and diluting relevant information into junk files can be harmful to your operation. One of the best ways to combat this is to open a directory called old files and place the entirety of your unused files in there. You should also organise your sub-directories and media files, while updating all addresses in the code. You wont be required to find every single link, but running a broken link check can help to indicate what needs changing. Again there are various tools online which can assist you with this process, and these are well worth researching.

Google ranks are synonymous with making information accessible, and this largely relates to helping users discover exactly what they need too as quickly as possible. It is important to retain your visitors, meaning site loading speed is a very important factors relating to user experience metrics. Slow loading speeds correlate with high bounce rates, and this can consequently lead to you being penalised by Google in the rankings.

Loading speed on mobile and PC devices has become an increasingly important factor in recent years, especially with the influx of mobile technology. Improving site loading speed nearly always boosts rankings, and to tackle this issue it is important to start by observing your sites current state. Utilising Google tools is a great place to start, and there are further tools available online, such as PageSpeed Insights and GTmetrix, which provide a comprehensive insight into your page loading speeds, with provision of information on how to increase page loading times.

Another great piece of advice is to optimise all images on your site, and enable compression using GZIP. You should also use a Content Delivery Network (CDN), which stores your content on different servers around the globe, and when consumers visit your website, the CDN loads the images or files from the closest server to the visitor, making the entire process quicker.

I hope you have found this article informative, and if youd like to contribute anything to the conversation, feel free to comment below to kickstart the discussion.

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3 Advanced On-Page SEO Techniques To Enhance Your Online ... - BCW

Experience Advertising, Inc.'s Founder and CEO Evan Weber has passed the 20k connections on LinkedIn mark.

Fort Lauderdale, FL (PRWEB) July 24, 2017

Evan Weber, CEO and Founder of Internet advertising agency Experience Advertising, Inc., has exceeded 20,000 professional connections on LinkedIn. LinkedIn is the world's largest business-oriented social network. Weber's agency, Experience Advertising, is a digital marketing agency that implements and manages online marketing, digital advertising, and social media strategies for companies of all sizes. Evan Weber has been in the Internet marketing industry since 1997 when he founded a free auction website, and began personally using LinkedIn shortly after its launch in 2003.

Founded in 2003, LinkedIn.com connects the world's professionals and business people to make them more productive and successful. With more than 500 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional social network on the Internet. The company has a diversified business model with revenue coming from: Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Weber stated, "I consider reaching 20,000 connections on LinkedIn a major milestone in my professional career. The majority of my connections are in the digital marketing industry, so I consider myself very well connected in my industry and LinkedIn has been instrumental in helping me attain my position in my industry. I began using LinkedIn right after it was launched because I saw the potential it held to build a vast portfolio of connections. I have been adding connections for years by sending invites proactively and accepting invites sent to me. LinkedIn has wonderful tools for building connections and they should be used as frequently as possible in my opinion to grow your connections over time. Once you connect with someone, you can open a dialogue with them about working together in some capacity. LinkedIn acts as my online Rolodex', as well as a great way for people to find my profile that may be looking for my type of digital marketing agency. Someone with my work history may be needed for a project, so they are able to find me easily on LinkedIn. LinkedIn is also a powerful platform to post articles on, since they have great Google rankings. You truly get out of it what you put into it with LinkedIn, and you never know what you will get out of it. So when you get something unexpected from LinkedIn it's exciting!"

Over the last 10+ years, Weber's digital marketing agency Experience Advertising has become one of top Internet marketing agencies in the e-commerce space and lead generation industry. Experience Advertising provides an array of essential digital marketing strategies and digital advertising management for companies of all sizes including the following marketing channels:

If you would like to connect with Evan on LinkedIn, you can visit his LinkedIn Profile here: http://www.linkedin.com/in/evanweber1/. For more information about his digital marketing agency Experience Advertising, visit: http://www.experienceadvertising.com. Evan Weber has a series of digital marketing courses as well.

For the original version on PRWeb visit: http://www.prweb.com/releases/LinkedInConnections/Milestone/prweb14534074.htm

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Digital Marketing Expert Evan Weber Has Reached the 20000 LinkedIn Connections Milestone - Benzinga