Mediaboss Marketing

Outsourcing is a growing trend across industries, for companies of all sizes. It makes sense on a number of levels.

Regardless of industry, there are always going to be dips when staff layoffs become necessary. Severing a relationship is easier when there isnt the long-term investment that accompanies full-time employment.

A cost-effective solution.

A $50,000 employee could actually cost the company almost $78,500 per year. A contractor can often provide a higher level of expertise at a lower cost an estimated $36,000 per year.

Access to skilled resources.

Recruiting and training are significant workforce investments. With contractors, you get skilled workers performing at a high level, but the training is on someone elses dime.

Many business owners are reluctant to outsource their content marketing programs because they believe theyre the experts.

And theyre absolutely right. No one is going to know their business like they do but that doesnt mean they can write about it.

As a writer and content marketing expert, I frequently run into this problem on website projects. Business owners can be adamant about writing their own content.

The problem? Theyre often poor writers who already have demanding day jobs. Writing content for websites is a skill and a full-time job.

It requires being able to organize and group information, a focused writing technique and knowledge of SEO principles.

Those projects where companies insist on providing content often stall completely. When they work with a writer, the projects stay on track and meet deliverable dates.

Business owners are concerned that a professional writer wont be able to match their voice and brand. Nonsense.

A professional writer is trained to be able to represent a wide range of brands. Were intuitive and smart. We work hard to understand the nuances of the businesses about which were writing.

We get it right the first time. We save time by coming up with good content that needs just a quick review and approvalnot massive edits and rewrites.

It captures the audiences attention, relating with them on some level, and transferring knowledge or compelling action.

We work hard to follow industry news and people, making blogs and other posts relevant for our audiences. We look at the big picture, creating editorial calendars to identify important holidays, dates and events to leverage in blogs and social media posts.

Content marketing, to be effective, needs to be steady and consistent; it should inform and entertain, help people do their jobs.

Were careful about review and approval cycles, keeping our editorial calendars updated, making sure that were checking in regularly with our business-unit partners.

Best of all, we prepare reports to show that what were doing is working.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

The rest is here:
Is it time to outsource your content marketing program? - Napa Valley Register

Digital marketing forms the backbone of todays economy. It is a skill that everyone should have irrespective of their job profile.

Are you thinking Should I learn digital marketing?

Do you think that digital marketing is just another profession or area of study?

Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Just like data science, programming, finance, etc., digital marketing may look like just another profession that you can choose from a wide array of career options.

But the reality is different.

You cannot ignore digital marketing.

In this article, I want to tell you why you should learn digital marketing even if you do not plan to have a career in core digital marketing.

In todays world, digital marketing has become like language. It is a medium of communication.

Do you think you have an option to learn English? No! English forms the backbone of todays global economy and there is really no debate on whether you should choose to learn English.

Though digital marketing may look like just one more subject and one more career option, it forms the backbone of todays economy.

Digital marketing is a skill that everyone should have irrespective of their job profile.

A 16-year-old teenage girl posting a selfie on Instagram is doing digital marketing.

A 20-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.

A social activist trying to get signatures on Change.org for a petition is doing digital marketing.

Once you start observing how the behavioural communication of people around us has changed because of the internet, you will see that digital marketing is everywhere and everyone is a digital marketer.

Previously, TV, newspaper, and radio companies had the power to publish and since they had the power to spread ideas and information, they were the only ones creating information.

The other type of content creator is the person who writes in his/her journal every day but not many of us were motivated to do that because no one would read itbecause there was no way to spread that content easily.

For the first time in the history of mankind, a single individual has the power to publish something that the whole world can see. Weve never had this power before. We were always consumers of information and never the creators of content or information.

The need to express ourselves and communicate information to others has been there with us since we started carving figures on cave walls. Today all of us spread information through digital channels. We publish text, photos, and videos. It could be for personal, business, or non-profit initiatives.

The only non-digital marketers are people who do not use mobile phones and laptops. Either they are very old to learn this, or they do not have access to the internet. Apart from them, everyone else is a digital marketer.

Digital marketing skills have become as necessary as knowing the English language to communicate. People who have started learning digital marketing have realised that digital marketing skills can be applied to any type of job.

Digital marketing activities should never be constrained to the digital marketing team alone. Digital marketing runs through the entire organisation.

Marketing involves understanding what the customer wants and digital marketing helps with that. Marketing and communication is inbuilt in the product creation process. If someone makes a product that no one understands how to use, the product will fail.

Marketing is also the responsibility of the support team because if the support team does a good job, they get appreciated. This increases brand affinity, word of mouth referrals, and ultimately more customers for the business.

And on the other side of the coin, if the support team is bad, then someone could tweet negatively about the company and that would affect the brand image of the company and reverse all the progress done by marketing and branding activities.

So, it doesnt matter where you fit in the organisation, your digital marketing skills is going to help the business grow. Both self-employed professionals and employees need digital marketing skills.

Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.

So thats why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

Read this article:
Why you should learn digital marketing even if you don't want to be a digital marketer - YourStory.com

Public relations professionals generally fall into one of two categories: 1. Men and women youd classify as engaging people persons; or, 2. Men and women who can clearly and effectively deliver a message. Preferably, the right public face for any company is both.

For those who may find themselves lacking or looking for a brush-up in one or both of these categories, the Digital Media and Public Relations Course Bundle ($29, 85 percent offits regular price from TNW Deals) might just do the trick to launch you into that exciting career field.

The two-course package pulls apart the elements needed to deliver a company or organizations finely honed message while acting as a type of brand ambassador when engaging with media outlets as well as the general public.

Your first course Certificate In Media and Public Relations Online takes you through the career basics, including everything from crafting an effective introduction, making a great first impression, networking, conversation and appearance pointers, and even tricks for making sure you remember names correctly. This course also aims to sharpen your writing, no matter whether youre writing full reports, press releases, general notes, or even Facebook posts and tweets.

In course 2, Certificate In Internet Marketing Fundamentals Online, youll be exposed to some of the more industry-specific tactics and techniques for tailoring a media outreach strategy. From marketing research, brand management, product development and SWOT analysis all the way through to digital age arenas like social media approaches, SEO and web analytics, this course pulls back the curtain on exactly how companies interact with the outside world and how you can best position yourself and your organization for success.

Usually $200, you can get this complete PR and digital media training at a significant discount, only $29 under this limited time deal.

Get this deal

Read next: 5 tips to help first-time users fall in love with your app

Link:
Be the public face of a company and get paid handsomely with this training - TNW

Rene Ray De La Cruz Staff Writer @DP_ReneDeLaCruz

PHELAN The California Public Utilities Commission agreed to allow Race Communications to install its fiber-based internet system in the Tri-Community area.

Business owner Kimberly Lombardi, who offered testimony during the CPUC meeting Thursday in San Francisco, told the Daily Press the approval of the Gigafy Phelan project by a 4-1 vote was huge win for the High Desert area.

The scope of the project includes installation of a fiber-to-the-premises system for 7,600 households over 98 square miles in Phelan, Pinon Hills, Oak Hills and Hesperia.

Approval of the resolution awards Race approximately $27.6 million through a grant provided by the California Advanced Services Fund.

Its like Phelan has been given a new hope and a breath of fresh air, said Lombardi, who owns The Pizza Factory in Phelan with her husband, Brian. Weve been battling terrible internet connection by Frontier since April. It was like the whole town was being held hostage.

After Connecticut-based Frontier took over Verizons voice, video, data and FiOS network, customers across the High Desert and throughout California began complaining about a variety of service issues, with some cancelling their service and switching to other providers, the Daily Press reported.

Lombardi, who spoke with the CPUC, said her store lost an estimated $10,000 in sales since the takeover and her shops internet service began failing.

There were times when the whole town was out for days and even an entire week, said Lombardi, who traveled to the Bay Area with nearly a half-dozen residents from the High Desert. Our local tech had to finally come in and fix the problem because Frontier couldnt do it.

Once completed, the Phelan project will be the largest the company has ever completed. Engineering and design work should begin this month, with groundbreaking four to six months after that, Ally Hetland, marketing manager for Race, told the Daily Press.

Based on recent interviews with Race officials, the first customer to receive service from the company should be around the holidays in 2018.

Frontier replied to the Daily Press by saying the "company is disappointed in yesterday's vote," adding that Frontier continues to be dedicated to vital broadband expansion to rural Californians.

No other state is using, or proposing to use, state taxpayer funds to subsidize a second provider to overbuild Frontiers CAF-funded broadband upgrades, said Christy Reap, Frontiers assistant vice president, corporate communications. Frontier will continue to utilize Connect America Funds to bring the life-changing benefits of broadband to our service territories.

Reap said the company hopes the CPUCs vote does not set a precedent of overbuilding by multiple providers, which does not adhere to the FCCs guidelines for use of CAF funds.

We continue to urge California to use state broadband funds for expanding broadband where federal funds and private investment are not available, Reap said.

A split decision by the CPUC last month stalled the Gigafy Phelan project and disappointed several residents from the High Desert who attended the meeting.

According to Race officials, they heard many stories from Tri-Community residents who had and were experiencing substandard internet speeds and poor service.

Over the last two years, Race has filed numerous attempts to deliver fiber optic service to the Phelan region. Frontier Communications submitted an infrastructure grant challenge to the CPUC in April, but it was declared a late-filed challenge by the agency.

Frontiers CAF commitments bring $228 million in federal funds for California broadband expansion and Frontier will continue to engage in further discussion to ensure the CASF program accounts for critical federal funds to help close the Digital Divide in California, Frontier Communications Director of Public Relations JavierMendoza said.

Copies of letters from local and regional leaders who supported Races efforts were obtained by Daily Press. The letters came from Rep. Paul Cook, First District Supervisor Robert Lovingood and Assemblyman Jay Obernolte.

Other letters came from CalFire, the Snowline Joint Unified School District, the Phelan Chamber of Commerce, the Phelan-Pinon Hills Community Service District and other schools.

Cameron Christian, vice president of marketing western region with Frontier, told the Daily Press last year that despite the transition of approximately 3.3 million voice, 2.1 million broadband and 1.2 million FIOS subscribers across three states, We have experienced a small number of requests for assistance from customers in California, and those have been addressed.

Rene Ray De La Cruz may be reached at 760-951-6227, RDeLa Cruz@VVDailyPress.com or on Twitter @DP_ReneDeLaCruz.

Here is the original post:
The Race is on for better internet service in some areas of the High Desert - VVdailypress.com

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo presenter for their upcoming Affiliate Summit East (#ASE17) conference.

New York City, NY (PRWEB) July 14, 2017

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo speaker for their upcoming Affiliate Summit East (#ASE17) conference. Affiliate Summit East 2017 is taking place July 30th-August 1st, 2017, at the New York Marriott Marquis in NYC, NY.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest affiliate marketing industry issues and fostering a productive networking environment for affiliate marketers, advertisers, ad networks, agencies, and other like minded performance marketing industry individuals. Affiliate Summit has crystallized themselves as the must-attend affiliate marketing conference taking place twice a year, with several thousand attendees at each show. This three-day conference includes a large-scale exhibit hall with merchants, vendors, and ad networks exhibiting. There are several lecture sessions of educational material covering a wide variety of topics related to affiliate marketing and Internet marketing in general, as well as covering the latest trends and information from affiliate marketing experts.

Evan Weber, CEO of Experience Advertising, Inc. a full-service digital marketing agency, will be presenting an educational lecture titled:

Session 13B: The 20 Hottest Cloud-Based Tools for Websites and Businesses Date: Tuesday, August 1st, 2017 Time: 2 PM - 3 PM Format: Solo Presentation (60 minutes)

Weber stated, "I am thrilled to be a featured speaker at Affiliate Summit West 2017. It's a true honor to be selected. I look forward to delivering a dynamic, knowledge-packed lecture with practical strategies and plenty of examples from my direct experiences. I'm especially excited to meet the conference attendees afterwards and answer their questions. Another very exciting aspect of this particular event is that I will be trying to win the overall most attended session for the 3rd time, so I hope to see a big crowd there."

About Experience Advertising, Inc: Evan Weber's agency Experience Advertising, Inc. is a true full-service online marketing agency specializing in the following areas for clients: affiliate program management, affiliate recruiting, search engine marketing (SEM), social media marketing, Facebook advertising, Twitter advertising, LinkedIn advertising, website conversion rate optimization, email marketing, graphic design, programming, content marketing, referral programs, shopping engines, sweepstakes, B-to-B advertising, and website visitor retargeting.

Evan Weber's Philosophy: Weber states that he believes in implementing a comprehensive digital marketing strategy for his agency's clients. He also provides various types of consulting for companies of all sizes, working with their in-house staff implementing strategies, improving processes, and refining management techniques. Weber stated, "I really enjoy working with companies to help improve how they handle digital marketing in-house, as well as bringing them new tools and widgets to add functionality and boost conversions. When I can come in and make a significant impact in a short period of time, it's a fulfilling experience for me, so I enjoy doing that."

Affiliate Program Management OPM: Experience Advertising is recognized as a leading "OPM" agency (outsourced affiliate program management). They manage affiliate programs for companies in a wide variety of industries on the major affiliate networks and in-house programs as well. Mr. Weber stated, "I started this agency to focus on affiliate programs because I saw a lacking of really good affiliate management in the industry, since companies generally don't have the ability to manage their affiliate program well in-house. I knew this to be the case, coming from the merchant side of the industry. I knew that if I brought my proactive brand of affiliate management to the industry it could have a profound effect and I could reach large groups of affiliates with my content and support, which is personally fulfilling. So I've really enjoyed running the affiliate side of my agency over the last 10+ years."

To contact Experience Advertising, visit their website and fill out the contact form for a complimentary evaluation.

"We're excited to have Evan return as a speaker on the Affiliate Summit faculty," commented Shawn Collins, Co-Founder of Affiliate Summit. "His sessions have been very popular and received high praise in the audience feedback."

For the original version on PRWeb visit: http://www.prweb.com/releases/affiliatesummit/eastspeaker/prweb14509610.htm

Originally posted here:
Affiliate Marketing Expert Evan Weber Set to Be a Featured Speaker at Affiliate Summit East 2017 - Benzinga