Mediaboss Marketing

According to BBC, video will account for80% of all Internet traffic by 2019.This means that if you dont have avideo marketing strategyto build your audience online and promote your business, you are missing a huge opportunity over the next few years.

Most entrepreneurs are starting to realize the power of video and are adapting their companys content and social media strategy accordingly. Other entrepreneurs recognized this trend early and are already way ahead of the curve.Sunny Lenarduzzi, an award-winning video, social media and online business strategist, is just one of many entrepreneurs using video marketing to build her brand and audience online.

I recently caught up with Sunnyto learn how she grew her YouTube channel to over 5-million views and over 80,000 subscribers in less than two years while leveraging her exposure to grow a successful consulting and online course business. She shared some incredibly valuable insights with me, including specific tips to help other entrepreneurs maximize the results from their video marketing efforts on YouTube.

Here are Sunny Lenarduzzis top three YouTube video marketing tips for entrepreneurs.

Dont worry about the production quality of your videosespecially when you first start creating video content. The quality of your content is more important than the production quality of your videos. Your first priority should be making videos that are both helpful and entertaining for your target audience.

People get really hung upand I was one of themon having the perfect lighting, and the set, and the audio, and all that stuff, says Sunny. But the irony is that I used to shoot videos about a year before I shot my first tutorial, and I would put so much effort into them. The first time I created one of them it was eight hours of filming. It was exhausting, and Im not even getting views on these because nobody is searching for those topics.

The moment I started making tutorials, I actually did it on a whim because I really was only sending it to my clients. When I sat down to make my first tutorial, I hadnt washed my hair that day. I was basically in my pajamas. I just sat in front of the window in my apartment and had a webcam, and that was it. And thats the video that took off.

So I really do believe that its not about the quality of your camera or your equipment. Its about the value of the content youre creating and how much youre actually going to answer peoples questions or solve peoples problems. And thats true of so many different videos on YouTube. There are videos that have millions of views that were shot on an iPhone.

The majority of people who find your videos on YouTube will find them by searching for specific topics, not by searching for videos created specifically by you. Therefore, most of the people who watch one of your videos for the first time wont know who you are.

A lot of people are going to discover you through search and they wont know who you are, Sunny explains. So when they discover me and they click on my video, if Im sitting there and spending two minutes explaining who I am and what I do and why they should be watching, people will tune out because theres a million other people who are answering that question. So its really important when you script your videos to have a five to ten second intro, max.

In the introduction of your videos, introduce yourself quickly and then tell the viewer what they are going to learn in your video.

Giving them the outcomeupfrontwill help encourage them to watch your entire video.

In order to reap the full benefits of building an audience on YouTube, it is important to give each and every one of your viewers the opportunity to engage with your business outside of YouTube. Because people are discovering you and they dont know about you beforehand, its important to leverage your traffic, says Sunny. You dont want people watching your video and then going, Okay, that was great, bye, and then forget about you.

In all of your videostypically at the end of each videoinclude a Call-To-Action for your viewers. Give them something to do, like subscribe to your channel, visit your website, or sign up for your email newsletter, for example. The idea here is to give your viewers on YouTube a specific way to engage with you or your company outside of YouTube.

If youre an offline business, give them your phone number, give them your website, give them your email address, give them information so that they can go from the video to being a potential customer. For an online business, give them a free checklist, guide, cheat sheet, add them to your email list, drive them to your website, give them a free 15 minute consultation, says Sunny. Whatever you can do to leverage that traffic and turn it into a potential customer database is vital to the growth of your business.

Top 3 YouTube Video Marketing Tips @SunnyLenarduzzi @TylerBasu Click To TweetOpinions expressed here by Contributors are their own.

Published August 13, 2017

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Top 3 YouTube Video Marketing Tips from Sunny Lenarduzzi - Influencive

BALLARD COUNTY, Ky. -

Ballard County is investingin a plan it hopes will bringmore people and money to the community.

"It's a struggle to stay open sometimes, but we're still here. And there's a lot of shops that are still here,because we know something great is coming," said Ballard County business owner Cindy Martin.

Martin hopes a plan Ballard County is investing $40,000 into is the answer she's has been waiting for. Ballard County Chamber of Commerce, Ballard County Economic Development and the county's fiscal court are partneringon the project with the goal of makingthe county a destination for tourists and businesses.

They are hiring a Paducah-based consulting company to helppromote the county and all of its cities and businesses online. The goal is to attract people from all over and get them interested in visiting, moving or opening a businesses there.

Cindy Martin's favorite place isthe flower and gift shop she has run in La Center for 20 years.

"I keep it full, not because we have tons of customers coming in every day, but because I believe in this area," Martin said.

She saidkeeping a business open in Ballard County can be a struggle.

"It's been very rough since Verso closed. We lost so many employees, not just the few hundred who work there, but all of the others who were in support of that company," Martin said.

Martin saidthe solution is to attract more people to the area. On Friday, county leaders announced a plan to do that. Consulting and destination branding group20/20 Extremewill work with leaders to research the area for 14 weeks. Then, the company will figure out how to brand and promote the county online.

"We recognize that we have to have a presence on the internet. As a small chamber, our resources are limited," said Ballard County Chamber of Commerce Director Myra Hook.

Hooksaidthe group will help build a website to highlight the county, its cities and businesses. "So, this is going to be an opportunity for our smaller businesses to have an internet presence like thy couldn't have before," Hooksaid.

"I don't know whether to cry or scream hallelujah," Martin said.

She's happy someone is finally taking action.

"They need to promote us, because we're worth it," Martin said.

During the research period, the groups involved want the community's input. They'll hold a series of seminars. The first is Sept. 7.

The branding will take six months. After that, the company will work with the county for two years to maintain the branding.

The $40,000 comes out of the general budget. The county and chamber are in the process of applying for a federal grant to help cover thecosts.

Originally posted here:
Ballard County invests $40K in digital marketing plan to boost economy - WPSD Local 6

LOS ANGELES, Aug. 10, 2017 /PRNewswire-iReach/ -- Autocarinsurancebest.com has released a new blog post explaining how to buy more than the minimum required auto insurance.

Liability auto insurance is a mandatory policy in every state. In order to be able to drive, car owners must have proof of insurance. They also have to comply with the minimum liability coverage amount required by their state laws. Liability car insurance is the most common plan and it is widely available; almost every insurance agency sells this type of coverage.

Liability auto insurance allows the insured to claim benefits after an accident. The benefits are meant to cover damages caused by the insured. Liability auto insurance often covers property damages and bodily injuries and some states require both. Injury coverage is meant to cover medical expenses for people injured in an accident caused by the insured.

However, clients should consider upping their coverage limit and type if their financial situation allows it. Collision car insurance can pay for accidents regardless of who was at fault. This type of coverage is especially advantageous for clients who have a valuable vehicle and what the best protection for it.

Clients can compare car insurance quotes to find better policies with higher benefits. Free car insurance quotes are available at http://autocarinsurancebest.com/. The insurance market is very competitive and one should always look at what the competition is offering.

Also, comparing auto insurance quotes online is very convenient and fast. Drivers will be able to quickly review available plans in just a few minutes, simply by completing a short online questionnaire. All the rates are gathered from agencies that have a good credit rating and are displayed on a single web page.

"Buying more auto insurance than the minimum limit can be very advantageous," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Autocarinsurancebest.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://autocarinsurancebest.com/.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Autocarinsurancebest.com

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Buying More Auto Insurance Than The Minimum Required - Markets Insider

Successful Marketing Group, a digital marketing agency in Minneapolis, MN, is proud to announce the publication of a case study documenting the success of the internet marketing strategies established for a local medical spa. In it, they demonstrate how the company's comprehensive internet marketing campaign was able to boost search engine keyword rankings to 80 Google page 1 rankings. It is important to note that the said results did not include any Groupon involvement.

Glory Ramsey from the Successful Marketing Group says: "Our med spa client was struggling with seven distinct problems in capturing new patients searching for their services online. We developed a wide and comprehensive strategy utilizing our powerful system and proven tools. The results have been incredible and the data tells the story. We invite everyone to peruse over the case study to see the difference we have been able to make."

In the med spa internet marketing case study, it is shown how the Successful Marketing Group was able to help the skin care clinic that was not receiving any new patients through Google search results. They simply didn't have a distinct online presence, nor any reviews. The clinic also was not on Google Maps, had no organic ranking, had no social media presence, and essentially didn't have any marketing strategies. The first phase involved local SEO ranking strategies followed by reputation marketing. The second phase included email marketing and the combination of a newsletter, a blog and syndication.

The medical spa was highly impressed with the service and the results. Kristina P., previous clinic manager, shares on the company's website: "Glory, at Successful Marketing Group, has filled the gap that we couldn't manage being a smaller business. She built a website, manages it as well as our other social media to allow us to compete with larger companies who have a dedicated staff for this. Her enthusiasm is unmatchable and I would recommend her in a heartbeat."

As the case study demonstrates, the digital marketing company created a unique strategy that resulted in an annual increase in sales of 120%, averaging 146 monthly calls coming specifically from the internet marketing. The results of the strategic marketing system has inspired the company to open up application for other clinics in various locations across the U.S. to also become a digital marketing medical spa partner.

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Contact Successful Marketing Group:

Glory Ramsey (866) 411-5125 glory@SuccessfulMarketingGroup.com Successful Marketing Group 6250 Excelsior Blvd, #203, Minneapolis, MN 55416

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Successful Medical Spa Internet Marketing Case Study Released - Digital Journal

Buick Enclave wins the Google war, or at least the battle.

It is the model that consumers in the most states searched for, according to a study commissioned by Gold Eagle car maintenance products. The SUV is the most searched vehicle in Iowa, Kentucky, Minnesota, Nebraska, North Dakota, South Dakota, Ohio and Wisconsin.

Different models of Subarus are also popular online. Subarus are most searched for in Idaho, Massachusetts, Oregon, Pennsylvania, Utah and West Virginia.

Digital Third Coast looked at Google search data to see which states were searching for particular makes and models more than any other state. In doing that, researchers took the search volume for all cars and trucks, then compared that to the national search volume.

According to Google, since last year there has been a 7% search growth for motor vehicles. To breakdown that search, 62% came from mobile and 32% came from desktop searches.

Only two states search the most for the Electric/Hybrid category, Washington and California. With sales of Chevrolet EV Bolt in California rising 91% in the first quarter of 2017 and nearly 15% of the cars in the state required to be zero-emission vehicles, its no surprise that the Tesla is popular in California.

On the east coast, the most popular category is Hatchback/Crossover category. Specifically, the Volvo XC70. This is the most Googled car in Maine, Vermont, Connecticut, New Hampshire and Rhode Island.

Bigger states search for bigger cars. In Alaska and Montana, its all about the massive Ford F350. Texas loves the Chevy Silverado. In the southeast, Texas, Louisiana and Arkansas Google trucks the most out of any vehicle.

SUV Google searches are spread out among Illinois, New York and Alabama. Small/midsize car searches are most popular in Idaho, Florida, Indiana, Georgia, Kansas, Missouri and a few other states.

Neighboring states have similar taste in categories.

North Carolina, Virginia and West Virginia are interested in the small/midsize category. Likewise, North Dakota, South Dakota and Minnesota search for the Hatchback/Crossover category the most. Texas, Louisiana and Arkansas went for the truck category.

The most surprising aspect of the data came from the Midwest states, says Matt Zajechowski, senior outreach manager and content specialist at Digital Third Coast Internet Marketing.

Its certainly surprising that Buick is as popular of a search term as it is in the region, Zajechowski tells Marketing Daily. I was also surprised to see that only two states had top searches for electric and hybrid vehicles.I expect that to change more in the near future.

In terms of highly searched vehicles, American made vehicles are extremely favored in the Midwest than in any other part of the country.

Brands like Nissan could use this data to understand specific markets to target advertisements a bit more granularly, he says.

For example, a national TV commercial ad campaign for their pickup trucks that is meant to target all segments in the U.S. may not be as impactful as creating two separate advertisements and targeting the Northwest market with Nissan Leaf advertisements, he says. The more data you have, the better informed you can be as a brand, and what better data to have than billions of keyword searches from Google?

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Buick Enclave Most Googled Vehicle, Per Gold Eagle Study - MediaPost Communications