Mediaboss Marketing

There are two aspects of business that are clearly receptive to new technology finance and marketing. Efficiency counts for a lot in every aspect of a business, but managers find it easier to justify investments in technology when it helps the business make more money or save more.

Thats what makes the oncoming wave of big data a perfect match for the still-nascent digital marketing sector. Big data tools can now be used to slice through the glut of customer data and find insights that can be used to drive marketing. A clever algorithm can scroll through a whole SEO movie to collect all the data, compartmentalize it, and apply it to improve sales within seconds. Tracking user sentiments, opinions, demographics, and behavior in real time is no longer science fiction.

Tracking user sentiments, opinions, demographics, and behavior in real time is no longer science fiction.

Executives understand that Big Data could be as revolutionary for marketing as the internet was just a few decades ago. Heres how its already changing the way businesses sell online:

Pricing services and products is a balancing act. Getting the price right in todays hyper-competitive economy is tricky for businesses without the right tools. Big data analytics can help businesses fine-tune their pricing and even offer customized pricing on the individual level for best results. McKinsey found that minor improvements in the pricing strategy could have a tremendous impact on the bottom line.

Knowing and understanding your customers better is the key to forming long-term relationships. Theres no doubt better online tracking and web statistics will help shape an online marketing campaign. Better, bigger data is helping businesses create better experiences for their loyal customers.

A study by Datameer found that one of the key areas of use for big data tools was product and service innovation. Businesses can now go beyond simply watching and learning more about their customers. CMOs can now dig deeper into customer data and figure out where the services can be augmented, where the pain points are, and which new products will perform best. A data-driven product development strategy could soon be the norm for all businesses.

Digital marketing has moved from search engines to social platforms. These social networking sites are thriving with key interactions, opinions and general consumer sentiment which makes them fertile ground for big data tools. Not only can businesses use these tools to target individuals based on their personal information, but they can also track down key influencers in certain markets, schedule automated content for their followers, and analyze triggers that determine customer satisfaction.

Gone are the days when CMOs would pick out the top ten keywords and formulate a strategy to target them. Now, with endless data at everyones disposal, creating marketing strategies is a lot less involved and a lot more meticulous. Managers can target thousands of niche keywords and automate the process of dynamically switching between them based on performance. Search engine optimization can go deeper with geolocation data and activity patterns within certain regions.

Most experts agree that this is just the tip of the iceberg. Marketing has always been deeply involved with verifiable data and consumer insights. Big data will fundamentally change the way businesses sell online.

Originally posted here:
Big data will change business marketing forever - Techaeris

Since the first introduction of Apples iPhone in 2007, the Internet superhighway has become more cluttered than an L.A. freeway. That might sound like a negative, but since Google became a verb and search engines became the smartest person in the room, internet clutter is a fantastic thing.

Why? It allows us to run hyper-specific searches. In the early days of the Internet, if you had trouble with a lawn tool, it was cutting edge to run an online search for small engine repair. Now youd cut straight to the chase by searching changing the filter in a 2014 Honda CR27 pressure washer. This is a trend that advisors can use to their advantage.

The best advisor content right now is hyper-specific.

When you narrow your focus, your content becomes more useful, more searchable and more likely to convert into new business. Weve ridden this wave since 1978. Back then, we gave away material (in print at the time), which helped us build relationships and, eventually, led to new business. Our focus has become more and more targeted every year; now focusing on one industry and covering only a handful of topicsbut going deeper into these topics than anyone else.

So how do you go about riding this wave of hyper-specific content? These steps should help:

The idea is not to bombard prospects every day with useless information disguised as content (junk), but to position yourself as a thoughtful professional who regularly gives away useful advice. Who will you target?

@StephenBoswellis President of The Oechsli Institute and author ofBest Practices of Elite Advisors.@KevinANicholsis the Chief Operating Officer for The Oechsli Institute and author ofThe Indispensable LinkedIn Sales Guide for Financial Advisors.

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Hyper-Specific Content Marketing - WealthManagement.com

Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Travel Stats and Internet Market Research Data, for over 243 individual countries and world regions. See the Internet Big Picture here.

Internet World Stats is a useful source for country and regional stats, international online market research, the latest Internet statistics, world Internet penetration data, world population statistics, telecommunications information reports, and Facebook Stats by country. To clarify, the word "stats" is the abbreviation of the English word statistics. Statistics is defined as the collection, organization and interpretation of numerical data.

Web site navigation and usability have been made easy with a link on the right side of the top menu of all pages and in the footer giving access to the website content menu. Additionally, there are content menus on the left hand side column of most pages. This site also offers useful links to world travel and hotel information, telecommunications country reports, country statistics sources, country local directories, population data and market research information. For a complete description of the site contents and surfing tips, visit the Site Guide

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Internet World Stats - Usage and Population Statistics

July 12, 2017Autoshop Solutions is hosting afree marketing webinar series that will take place over the next several months.

"Well share some of our years of industry knowledge in six video sessions," the company said,"covering everything from winning websites and things you can do for your shop on your own, to learning more about what all that marketing lingo means."

Here are the six sesions:

What is Omnichannel Marketing?

Jul 19, 2017

When it comes to marketing, the options are practically endless! Internet marketing starts at the hub of the customer journey - your website. Next comes social media, direct mail, SEO, and pay-per-click marketing. All of these platforms join together to push customers through your website and into your shop. Join this session to learn how omnichannel marketing helps unify your marketing platforms to create a seamless journey for your customer.

Things to Consider When Choosing an Internet Marketing Company

Aug 16, 2017

Youre sure you need help with online marketing, but how do you choose who to work with? Knowing how to pick the right website and marketing provider can make or break your internet marketing strategy. Join this session to learn the right questions you should be asking a potential provider, and find out the answers you should be looking for.

What Do All Winning Websites Have in common?

Sep 20, 2017

All website are created equal, right? We hope you didnt say yes. But if you did, dont miss this webinar on the key factors that define a successful website! Beyond looking good, your website needs to provide the structural framework to boost your marketing efforts, which will drive more cars into your bays.

AdWords vs. SEO: Whats the Difference?

Oct 18, 2017

You hear these marketing terms all the time, but what do they really mean? More importantly, what do they mean for your shop? Join our marketing experts for this webinar where we break down the differences between Google AdWords and Search Engine Optimization (SEO), and learn which one will help reach your goals.

4 Things You Can Do to Look Good Online

Nov 15, 2017

Its not so hard to get your shop online, but it can be challenging to make sure your shop looks good online unless you join this session! Well share 4 tips on how you can take control of your online image, making sure that your shop looks professional across the web.

Pick Up! Opportunity is Calling: What to do When a Customer Calls Looking for a Different Shop

Wed, Dec 20, 2017

The phone keeps ringing, but its another wrong number - someone is calling for a competitors shop. Dont hang up! Use this as an opportunity to get more business, whether immediate or long-term. Watch this webinar to learn how to engage a potential customer and leave them with a great experience.

Originally posted here:
Autoshop Solutions to Host Free Marketing Webinar Series - FenderBender

Email is perhaps the only relic of old-school internet marketing that still has legs.

The numbers dont lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those whove never seen a dime from email marketing, these stats seem baffling.

While its natural to associate email marketing with spammers and scammers, there are still ample opportunities to prospect and engage clients via email.

If you know how to make your cold messages stand out from the crowd.

The email marketing sphere has changed as much as its stayed the same: while emails may be archaic in nature, modern tools and strategies for email marketing have emerged to keep recipients hungry for more. This rings especially true in an era where our inboxes are quite literally in our pockets. Indeed, getting a response is harder than ever, which is why so many experts assert that nowadays, cold pitches are worthless. But reaching out to people cold does still work if you do it right.

Making your emails stand out requires some subtle changes rather than a single silver bullet approach. Regardless of what your marketing or sales message might be, the following six strategies to sprucing up your emails are fair game if you want to see more inbox engagement.

One of the best tactics for ensuring that your emails catch the attention of your cold contacts is to verify that it actually makes to their inbox.

Considering the fact that roughly 205 billion emails are sent every day it is not at all uncommon for people to have multiple email addresses. They might have a work email, a personal inbox, and one that is dedicated purely to junk they have no intention of reading; you dont want to be sending your important messages to your prospects junk address.

Moreover, since folks typically have more than one digital address, they might try to obscure their most important ones from online listings like Facebook and other platforms to help keep down on the number of emails received here.

This means that tools like Norbert are indispensable. Through this software, users simply enter their desired contacts name and digital domain and Norbert will vet out he correct corporate email address. Users can also send customized emails directly from the platform, making outreach all the more quick and simple.

Again, sometimes the most important elements of your emails are the most easy to overlook.

Most of us probably dont think twice about fonts when it comes to marketing; however, therein lies the problem. We have grown so accustomed to default fonts (Calibiri for Outlook and Arial for Gmail, for example) that anything out of the ordinary has the potential to catch the eyes of your recipients.

While switching up your font is a solid idea, bear in mind that not all fonts are created equal in regard to readability. Likewise, keep the following in the back of your mind:

Theres no need to lose sleep over your email font: simply dont be afraid to try something different.

Your emails dont mean much at all if nobodys actually opening them.

Thankfully, tools have emerged which provide read receipts for your emails, essentially allowing you to understand whether or not your recipients are engaging with your content.

YesWare, for instance, is a powerful email platform that touts robust tracking systems to help users understand the effectiveness of their digital communications by supplying email engagement information around sent emails, along with a variety of other prosperous features.

If youre unsure whether or not your messages are even making it to the inboxes of your recipients or want to understand whats causing your prospects to drop, such tools are a must-have.

Having a list of opt-ins is incredibly valuable for marketing purposes and ensuring that your company keeps in touch with its audience.

Yet you cant build your list until you actually ask your prospects to opt-in.

From education and tidbits of wisdom to company updates, regular engagement doesnt have to be rocket science. Consider that perhaps the reason why your email efforts have so far stagnated is because of a lack of consistency. Producing a newsletter holds you accountable for content creation and keeps your audience on their toes, ultimately a win-win situation in your quest for more consistent marketing.

Heres the thing: Just about everyone these days has brimming inboxes; remember how many emails are sent per day? Because of that, it is not at all uncommon for communications that would actually interest someone to fall through the cracks, never to be seen again.

For this reason, it is vital that you follow up your initial email with subsequent messages to ensure you are getting your prospects attention.

This is why using services like Mailshake, which was designed for cold emailing, is so beneficial for this type of activity.

Through this platform, users can send cold emails and schedule follow up communications at custom intervals to help verify that the first message doesnt go unnoticed. Additionally, this tool provides its users with campaign calendars for monitoring when emails will be sent so that you always know where you are in the chain.

This type of software will help to make sure you are maximizing the number of replies you receive from your outreach efforts.

Chances are you do have the chops to write emails that get a reaction out of your readers: again, there is no right way to craft your messages.

But even if the hard and fast rules of email marketing dont apply across all industries and messages vary from company to company, you should be careful with your words.

How so? For starters, keep the following in mind as you craft your messages:

Think about the cold emails that you receive. Are you more likely to respond to someone whos all over the place or succinct? Would you rather read three sentences or three paragraphs? With these answers in mind, you can craft messages relevant to your audience that you feel they would realistically respond to themselves.

In short, improving your email strategy often involves small tweaks rather than a massive overhaul.

If you find yourself struggling for responses or clicks, consider any of the aforementioned tools and strategies as a solid starting point. Although these details may seem subtle, theyll ultimately serve to set you apart from competitors and better connect your messages with your prospects.

Inbox Photo via Shutterstock

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6 Cold Email Secrets Revealed - Small Business Trends