Archive for the ‘Internet Marketing’ Category

Digi sees quarterly revenue increase driven by postpaid and internet growth – Marketing Interactive

Digi.Com (Digi) recently posted an increase of 0.8% quarter over quarter to RM717 million, with the results powered by strong postpaid and internet revenue growth. Digis internet revenue grew 2.6% in the past quarter as a result of a larger active internet subscriber base (69.1%) and 68.6% smartphone adoption.

According to the press statement, this indicated that Digi is making progress in its plans to capitalise onthe growing demand for data among Malaysians, despite persistentcompetition within the telco sector. Among the plans included the recent launch of the #FreedomtoInternet range of internet and digital service offerings last month to satisfy the on-demand data needs of consumers such as music, video and gaming. Overall, its EBITDA also increased quarter-over-quarter by 0.8% to RM717 million, placing its profit after tax at RM359 million.

The number of monthly active users on its mobile app, MyDigi, increased from 400,000 to 2 million, and there was nearly a 100% adoption rate of its mobile sales app across retail and controlled channels. The mobile sales app allows agents and dealers to serve customers faster by completing new registrations within at least 20 seconds.

Its postpaid increased by 3.1% and prepaid revenue saw an improved quarter-over-quarter decline that narrowed to 3.7%.

While this continued to be a challenging quarter for the industry, we have delivered resilient performance to sustain healthy margins and returns, with earnings driven by the strong uptake momentum of our internet and digital services offerings in both our postpaid, prepaid, enterprise businesses, and most recently, our IoT business, Digis CEO Albern Murty (pictured), said.

Whats behind our performance is our #FreedomtoInternet range of offerings that delivers great value in meeting our customers entertainment and roaming needs, and we have stayed focused on delivering on the quality of those live digital experiences on our stronger, more robust network, retail and self-serve touchpoints.

Digi recently appointedformer chief executive officer of Digi.Com, Lars-Ake Norling as its chairman for bothDigi and its parentDigi.Com,effective immediately. He succeeds Morten Karlsen Srby who has resigned from the role he has held since 2015.

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Digi sees quarterly revenue increase driven by postpaid and internet growth - Marketing Interactive

Self-made millionaires say you should think twice before going to college – CNBC

While Altucher himself went to a Ivy League school, Cornell University, he says his computer science degree "was a waste. I put in my 10,000 hours of programming, went to graduate school [at Carnegie Mellon] for computer science and put in probably another 10,000 hours.

"Then I actually got a real job in the real world. ... My programming skills were so bad and this is after graduate school and undergrad at the two best computer science schools in the country, or in the top 10 they had to send me to remedial classes."

Rather than getting degrees, young people should focus on getting skills, he argues, which you can learn online, by going to the library and reading books or simply once you enter the workforce. "I have employees: They're experts on writing, finance, sales, the latest internet marketing, all of these things that are not taught in college at all because a lot of the skills were actually created yesterday and they have to keep up with them on a daily basis," he says. "What they're good at is learning what was created yesterday, and you build that on the job."

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Self-made millionaires say you should think twice before going to college - CNBC

How to hire an Internet Marketing Consultant – BusinessZone (blog)

Are you a small to medium business owner who'sthinking of growing your business via the internet

Then you should read this.

Its important to start by saying:

No consultant is a miracle worker. Even though some of them might tell you they are.

Im telling you isbecause unless you have an excellent product or service along with a keenness to deliver every time, then your busines will struggle to grow online.

So the first thing to do is ensure your business provides a product that people love and a delivery process/time that exceeds expectations. Then you can think about hiring a consultant to help you with your strategy.

Once youve decided you do or don't want to hire a consultant, think about what you might want he or she to do.

Do you just want them to give advice so that youor your teamcan go away and make the changes?

If you do, then it is a good idea to at least get a little understanding of the fundamentals first.

Or do you want them to give you advice and implement the tasks or ideas or improvements for you.

Either way, it is always best to work closely with your consultant so that you can build a strong business relationship and build the business together.

Sometimes businesses dont have the technical expertise to deliver the ideas and its therefore quicker (but more costly) to have a 3rd party company do the implementation. Find out from your consultation whether your consultant has the ability to deliver or you need to find your own help once you know what you are doing.

Over timehowever, you may want to bring the expertise in-house so that you dont have to spend money outsourcing. Therefore training is anan important factor as part of the consulting,outsourcing or hiring a new expert.

In the UK and as of this writing, the average cost of a digital marketing manager is between 25,000 and 30,000.

So if youre thinking of hiring a consultant, you should bear this in mind when weighing up the possible returns on your investment.

Your potential consultant should be able to give you an idea of what your return on investment might be depending on the marketing activities that you undertake.

If you were to hire a consultant or 3rd party on 25 per hour for 60 hours per month (part-time) it would cost 1500. Therefore a total of 18,000 for the year. So the expertise of the person delivering the work is slightly lower but you receive less of a focus on your business.

If you decide it's best to hire staff, make sure you look for the following qualities:

There are a number of approaches you can take here.

The first is to do a search in Google and add your local area to the search term. For example

I personally would advise you use a consultant who you can get hold of quickly and easily. You never know when you might have that all important idea you really want to discuss immediately.

Another way of finding a consultant is by looking on the local and national directory listings. Many frelancers will list themselves as a marketing consultant and you can screen them before making that all important decision.

Thirdly, you could speak to people you know who have used consultants in the past. Ask about their services and how good they are. Theres nothing better than someone endorsing a consultant to you because the proof is already there.

Many people jump straight into building a website and only think about the design. This is a huge mistake.

Why?

Because you end up spending thousands on a website and then having to spend thousands on marketing and promotion

Before building a website, you need to think about your internet marketing strategy.

Its so much easier to build your website with your strategy in mind than it is to rework your website after its been built.

I compare it to a house. It would be very difficult to build a house and then decide how you want to lay out the windows.

Well you website is the same. Its much easier to decide on the keywords, tone of voice, customer journey and product offerings well before you build your website.

In essence, you are the only person who can make the final decision but hoepfully this post gives you some things to think about. But ultimately if you dont have the expertise in-house and are confident In your product or service. Try to get a free consultation with an internet marketing consultant before you make the jump into buying a brand new website. It could save you a lot of money in the long run.

No matter what you do, it's always a good idea to farmiliarise yourself with the environment you're business is stepping in to. So remember to give yourself time and add it to your to-do list when necessary.

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How to hire an Internet Marketing Consultant - BusinessZone (blog)

Lodging Interactive Integrates Live Chat Services Into Facebook For Hotels – Hotel News Resource (press release)

Lodging Interactive today announced the integration of its fully managed CoMMingle Live Chat services into Facebooks social media platform. As a result hoteliers can now benefit by providing Live Chat services to consumers when they visit their hotels Facebook page.

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the integration of its fully managed CoMMingle Live Chat services into Facebooks social media platform. As a result hoteliers can now benefit by providing Live Chat services to consumers when they visit their hotels Facebook page.

Consumers are increasingly using Live Chat services to engage with hotels in real time and our Facebook integration ensures the hotel always has fully trained Live Chat agents available 7 days a week to respond to potential guests, stated DJ Vallauri, Lodging Interactive's Founder and President. Our fully managed CoMMingle Live Chat service is a game changer for hotels who truly are looking to step up their customer service.

In today's fast paced mobile environment, hotels can effectively differentiate themselves against their competitive sets by providing online Live Chat customer service. Engaging with potential guests in real-time while on the hotel website provides opportunities to surprise and delight resulting in more wedding, group and event leads and creates guest loyalty to a hotel. Research continues to show that 65% of consumers would return to a website that had Live Chat services over one that didnt.

Customer service is the NEW MARKETING and hoteliers who understand how low current customer expectations bar is, can deploy our CoMMingle Live Chat service to win new customers, added DJ Vallauri. Our fully managed Live Chat service offers US based, fully trained Live Chat agents and provides coverage 7 days a week. And now with our Facebook integration we're increasing opportunities for hotels to always be available where and when their guests are.

For more information about the fully managed CoMMingle Live Chat services for hotels visit: http://www.LiveChatForHotels.com or call 877-291-4411 extension 701.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weeklys Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the companys president, DJ Vallauri, currently serves on the Board of Directors of HSMAIs New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the companys website.

Logos, product and company names mentioned are the property of their respective owners.

2017 Hotel News Resource

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Lodging Interactive Integrates Live Chat Services Into Facebook For Hotels - Hotel News Resource (press release)

The Storage Group Releases ‘Market Intel’ Competitor Pricing and Analysis Tool for Self-Storage – Inside Self-Storage

The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has added a rental-rate tracking tool to its platform. The Market Intel service provides customers with rate-comparison information and average price differences from competing storage operators within local markets. Rates can be viewed by unit size, type and other metrics, and a map displays the facilities used in the comparison, according to a press release.

Facilities will be able to gain a competitive advantage over other self-storage facilities in their local target market with the information that is displayed in Market Intel, the release stated. Facility owners and management can then use this data to make data-driven strategic decisions, such as adjusting prices to make sure they are in line with the local market and deciding which storage unit sizes to build during expansions.

Customers can access Market Intel within the Performance Dashboard of the TSG platform. We are excited to launch this tool and see the success that it will bring to self-storage facilities across the country, said Steve Lucas, chief operating officer.

Based in Maitland, Fla., TSG provides online tools and marketing solutions to the self-storage industry. The company's services include local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing and website development.

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The Storage Group Releases 'Market Intel' Competitor Pricing and Analysis Tool for Self-Storage - Inside Self-Storage