Mediaboss Marketing

Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and more successful each year. Last years Prime Day was Amazons largest sales day in the history of the company; this year it will expand into a total of 13 countries and last an unprecedented 30 hours.

Competition with Amazon aside, data shows that other e-commerce brands were able to capitalize on the hype and leverage the affiliate channel to drive sales increases around Prime Day last year. Advertisers across all categories saw a slight revenue increase on Prime Day.

With July 11 quickly approaching, here are a few ways that affiliate marketers at brands of all sizes can leverage consumer excitement around Prime Day to drive shoppers to their shopping cart this summer.

1) Run heavy promos after Prime Day: Last year advertisers saw jumps in sales and traffic in the two days leading up to Amazon Prime Day. While you could try your luck at competing with other pre-Prime Day offers, I suggest running heavy promos after Prime Day to seize shoppers who are lingering.

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2) Big brands might try to directly compete: Last year Walmart directly competed with Amazon Prime Day by lowering Prices and offering a free 30-day trial on ShippingPass, their version of Prime. Walmart also launched a month-long "Rollbacks" promotion on July 1, and announced free shipping on all online orders through July 15. If you think your brand has what it takes to run with the big guns, shoppers may be willing to diversify their spend if the offers are compelling.

3) Adapt successful offers to the summer season: If your brand had successful holiday offers or promos from other times of the year, use them again, but cater them to summer seasonal merchandise.

4) Play up shipping deals: Online shoppers expect shorter delivery windows at no extra cost. With Prime offering one-, two-, and sometimes same-day shipping, this is a promotional area that must not be overlooked.

5) Leverage what you have that Amazon doesnt such as in-store offers. Since Amazon doesnt have brick and mortar stores at scale, and your brand does, use it to your advantage. Leverage performance marketing to drive in-store offers that give shoppers similar satisfaction of same-day delivery.

If you have unique products that Amazon does not offer, use it to your benefit. Showcase those and combine them with margin-neutral promotions. Offer cash back and incentives.Collaborate with your loyalty partners to increase cash back or incentive levels. These offers can be more valuable to shoppers than a good bargain.

From whatever angle it is that you approach this opportunity, all signs point to a Prime Day 2017 that will be even more successful than last year. Be ready to capitalize on the frenzy Amazon created to drive shoppers to your shopping cart.

More:
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing - MediaPost Communications

The Internet marketing and advertising firm announced its membership in the National Pest Management Association.

TUCSON, Ariz. Internet marketing and advertising firm Marketing For The Future announced its membership in the National Pest Management Association.

Marketing For The Future has worked with more than 50 pest control companies throughout the U.S. Membership in the NPMA will help us to better understand our clients marketing needs, said Caleb Tennenbaum, owner of Marketing For The Future. Internet marketing is the most powerful tool since the advent of television. Our goal is to help our clients grow in this ever changing environment and simultaneously support the pest management industry.

Marketing For The Future works with pest control, termite control, and lawn care companies ranging from one person operations to companies in PCTs Top 100. The firm specializes in Social Media Marketing, Search Engine Optimization, Email Marketing, Application and Web Development, and Pay Per Click Services for Google, Yahoo, Bing, and Facebook. Marketing For the Future is also a Google Certified Partner.

See more here:
Marketing For The Future Joins NPMA - PCT Magazine

Technology has made home buying simpler in some ways and more difficult in others, Round Rock Realtor Lisa Salinas-Gruver of Texas Open Door Realty said.

[Some websites] just take general figures of homes but do not consider homes that have been renovated or updated, or the opposite, homes that are taken care of, Salinas-Gruver said, adding sites often give consumers a false sense of confidence or scam consumers.

On the other hand, Romeo Manzanilla, Northwest Austin and Round Rock market manager for Realty Austin, said buyers are much more informed because of the Internet as far as sales history and the demographics of a neighborhood. He agreed that many online marketing companies often oversimplify the homebuying process.

The process of not only finding a home but negotiating for repairs, arranging for financing and avoiding possible legal entanglements are things that cannot be automated, Manzanilla said.

Link:
Realtors caution against placing too much trust in online home buying sites - Community Impact Newspaper

ORANGE COUNTY, CA / ACCESSWIRE / July 5, 2017 / Celebrated InfoTech leader, Nick Kohlschreiber, of California, built his innovative media agency enterprise by realizing key technological trends and frameworks within his operational model. One such catalyst for success is multi-channel internet marketing (also known as cross-channel marketing), a strategy he describes as crucial for any business venture operating within todays digital landscape.

The principle of this approach is straightforward provide your customers with as many choices as possible when it comes to accessing information about your product, generating optimised conversion rates as an end result. Communicating to your target audience should involve direct and indirect channels, such as email, retail, website, direct mail, mobile, and pay-per-click, implemented in real-time and responsive to shifting needs and market climates. Campaign managers now have a rapidly expanding set of digital tools (automation applications include, but are not limited to: Marketo, Salesforces Pardot or Oracles Eloqua) designed to facilitate this task, importantly offering analytical feedback providing insight into effective or ineffective strategies.

Multi-channel internet marketing does come with certain challenges, it requires finding the right mix of channels, consideration of cost per acquisitions, appropriately targeted messaging, effectively choreographed campaigns, and customer touch point monitoring. As a specialist in the field, Nick Kohlschreiber provides his clients with a balanced approach, critical for many small-to-medium businesses that lack the know-how or infrastructure to effectively mount a successful marketing strategy.

A think piece produced by Adobe Digital Insights reveals that many businesses have still not integrated a cross-channel framework, despite understanding the clear benefits. In fact, there has been a noted decline in usage as observed in a study of respondents between 2013-2015. For those who have begun to use the available technology, it becomes increasingly important to develop a deep understanding of customers journey in order to apply digital marketing toolset appropriately. The aforementioned study highlights that only 17% of organisations indicate they are fully capable of analysing their customers journeys. Notably, over half of the surveyed companies who use tools effectively are usually or always hitting their financial targets.

Nick Kohlschreiber is a keen advocate of harnessing the power of technology to enhance and expand a business reach and influence and urges his staff and clients to Think Big, Go Far. Originally from New Jersey, he has been based in southern California since 2004. Having studied business administration, he went on to found his first successful company in the solar energy sector and has since expanded multiple ventures with responsibilities to a broad network of internal and external shareholders. Kohlschreiber regularly contributes to the advancement of digital entrepreneurship, through the sharing of insights into marketing and tech strategy and recently launched a proprietary social media monetization platform designed to help his clients gain online visibility. For more news and updates, interested parties can visit his news site, Twitter, Facebook, and LinkedIn.

Nick Kohlschreiber Expert in Modern Marketing: http://www.nickkohlschreibernews.com Nick Kohlschreiber on Pinterest: https://www.pinterest.com/nkohlschreiber1 Nick Kohlschreiber on Proprietary Social Media Monetization Model Recently Revealed: https://www.yahoo.com/news/nick-kohlschreiber-proprietary-social-media-023100799.html

Contact Information

NickKohlschreiberNews.com http://www.NickKohlschreiberNews.com [emailprotected]

SOURCE: Nick Kohlschreiber

More:
Nick Kohlschreiber on Multichannel Internet Marketing - Market Exclusive

Google aid offered to downtown El...

El PASO, Texas - The shops along El Paso Street in downtown El Paso are known for having some of the best deals in the city. But business is down. Some owners have even had to close their stores.

Luis Hernandez helps run the family business Crystal Jeans. The shop is located on El Paso Street. He described business is slow.

"Not too bad, but not too good," Hernandez said.

Joe Gudenrath is the executive director for El Paso's Downtown Management District. He said there are a few factors behind the drop in business for shops located close to the United States - Mexico border

"They are kind of getting hit on three different levels. The first one is the impact on retail across the country and around the world. That industry itself is somewhat shrinking from brick-and-mortar stores," Gudenrath said.

Gundenrath also pointed to the fluctuation in the valuation of the peso and the number of shoppers crossing the border from Mexico.

"The quantity of people crossing the bridge by foot from Mexico into the downtown over the past five months, since the beginning of January through May, the data that we have received has indicated that the amount of pedestrians coming over has decreased in four out of those five months," Gundenrath said.

But help is on the way from Google, the company behind the hugely popular search engine with the same name.

Google is partnering with El Paso's Downtown Management District to help downtown business owners create an online presence.

Rudy Vasquez is the marketing and communications manager for the Downtown Management District.

"They are inviting organizations like us to kind of help put businesses on the map online, because not everyone is," said Vasquez.

Vasquez noted many of the downtown shop owners have been in business for decades, but they may not have kept up with changes in the retail industry.

"Technology is advancing so quick, it's so exponential, that it is hard to keep up. It's what we are trying to help them do. We are going face to face and we sit down with them and we run them through the process, and walk them through just getting the registration online. We might take a picture if they need it and just make sure that they have a presence," Vasquez said.

The Downtown Management District started at the Los Colorinas Mexican restaurant.

Juan Cho is the owner of the Best Choice clothing store on El Paso Street. He also reports fewer customers.

"Slow at the moment. Slow," Cho said.

But he likes the idea of expanding the visibility of his business online and looks forward to the visit from the Downtown Management District.

"I think it's a good idea. Then people would know about us. I think they don't know," Cho said.

But another business owner scoffed at the suggestion and said he planned on leaving internet marketing to the next generation.

Vasquez said the next generation of business owners may need the current ones to take action now in order to survive.

"Evolution is a big deal -- adapting as markets change -- and this is definitely one of the ways. They have to adapt. Any business across the country has to adapt. Finding that silver bullet is tough, but you just have to find that right cocktail," Vasquez said.

More here:
Google wants to help downtown El Paso shops get online - KVIA El Paso