Mediaboss Marketing

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Jill C. Klar has been promoted by the UNM Medical Group Inc. to chief executive officer and chief operating officer. Klar was the interim CEO since June of 2016 and has more than 20 years experience in leadership. She joined the medical group in January 2016 and previously worked as the chief operating officer at ABQ Health Partners. Klar has a bachelors degree from the University of New Mexico.

CHANGE OF ADDRESS

Reading Works, a nonprofit adult literacy program, has moved to 8005 Pennsylvania Circle NE, Suite C, in Albuquerque. For additional information, call 505-321-9620.

APPLAUSE

Randy Sanchez

Randy Sanchez of Albuquerque has received a Professional Achievement Award from the Columbia College Alumni Association. The award is presented to alumni who have attained outstanding success in their chosen field within the past 10 years. Sanchez, who graduated from Columbia College with a bachelors degree in business with an emphasis on shopping center management and marketing in 1983, has 33 years experience in the shopping center industry including managing eight different malls throughout the country. He is presently the general manager of Coronado Center.

Julie R. Epling of the financial services firm Edward Jones in Albuquerque, has won the firms exclusive Spirit of Caring Award, designed to recognize those financial advisers who exemplify the values, culture and spirit of giving back. Epling received the award for demonstrating unyielding dedication to giving back to her clients, community, other financial advisers, branch teams and their regional network, according to Jim Weddle, the firms managing partner. She is one of only 256 financial advisers out of the firms 15,000 financial advisers to receive the award.

WELCOME

Kelsey Captolia Eaton

Kelsey Captolia Eaton has joined Xynergy as SEO and social media strategist. Captolia will specialize in search engine optimization, pay-per-click campaigns, and social media. She previously managed email campaigns, direct marketing for industry events, and data analytics for clients ranging from a green building enterprise to a small college. She has a bachelors degree in communications from Green Mountain College; a masters degree in internet marketing from Full Sail University; and maintains certifications in Google AdWords and Google Analytics.

Scott Graves has joined Weil Construction as a senior project manager. Graves has 25 years of experience in the industry. His background includes commercial development and construction projects for the federal government.

The Care Management Group has hired two new staff members. They are:

Deborah McCullough, R.N., care manager. McCullough has 20 years experience in nursing. She is also a faculty member at Central New Mexico Community College.

Lee Ann McIntyre-Lees, R.N., MHA, care manager. McIntyre-Lees has 25 years experience as a registered nurse and administrator.

Rik Blyth has joined La Fonda on the Plaza in Santa Fe as general manager. Blyth previously was the general manager for the Hyatt Regency Newport Resort and Spa in Newport, R.I. He was also the general manager for resort properties across the Caribbean including Rose Hall in Jamaica, Biras Creek in the British Virgin Islands, and Caneel Bay in the U.S. Virgin Islands. He also served as president of the U.S. Virgin Islands Hotel and Tourism Association. Blyth has a bachelors degree in hotel and restaurant management from the University of Wisconsin-Stout.

MILESTONES

Wilson & Co. Inc., Engineers & Architects is celebrating its 85th year in business. The company was founded on July 1, 1932, in Kansas. The company has served New Mexico since 1943 and currently has 137 employees in the state. As part of their celebration and commitment to support a nonprofit, they are supporting Susan G. Komen in ensuring the fight against breast cancer is a top priority. On July 21, they will be having their third employee fundraiser, Picnic with a Purpose.

ETC.

Linda Rodgers

Linda Rodgers, city councilor for District 1 on the Farmington City Council, has been appointed to membership in the New Mexico Judicial Performance Evaluation Commission (NMJPEC). The commission was established by the Supreme Court of New Mexico in 1997 as a volunteer, nonpartisan commission to improve the performance of New Mexicos judges and to provide useful, credible information to voters on judges standing for retention in general elections. Under state law, judges standing for retention must receive 57 percent voter approval to remain on the bench. Rodgers, a longtime Farmington resident and businessperson, served as chief financial officer (CFO) of Pesco Process Equipment and Services Co. for five years; and worked 23 years in banking, serving as business banking manager at Wells Fargo Bank and as a commercial loan officer, loan reviewer and credit analyst at First National Bank of Farmington. She has a bachelors degree in business administration, summa cum laude, from New Mexico Highlands University.

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Briefcase - Albuquerque Journal

Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.

Social listening is really more about understanding and responding to the comments youre getting from your target market on social media. Integrating social listening into your current marketing efforts can help you craft the perfect strategy based on the needs of the people you want to attract.

But how do you use social listening to strengthen your online marketing presence?

Think of social listening as a conversation with your customers that is happening online. As they provide you with feedback, you reward them with a response that assures them that their concerns are being addressed.

Its important that you become more aware of feedback cues and respond to them appropriately. Failing to provide customers with an actionable response will earn you a bad reputation and diminish customer satisfaction.

Social listening can be a very effective tool to use for improving your current customer service strategy. Using social media as a supplementary customer support channel makes your brand come across as more approachable to potential and existing customers.

Customers no longer have to wait on hold in order to get a customer service representative when they can easily reach out to you via social media. Just remember to be especially responsive to complaints to avoid damaging your online credibility.

Brands who argue that social listening is an exhausting marketing technique are those who do not know how to use online tools to their advantage. There are many social listening tools available that can help you efficiently manage feedback and respond to comments all in one screen. These intuitive tools make social listening less tedious and more focused.

Finding the right social listening tool depends on your budget and needs. Below are a few programs you can choose from to improve your current online marketing strategy:

1. BuzzSumo

BuzzSumo allows you to closely monitor online engagement through their Content Alert feature. Similar to Google Alerts, you can set it to notify you of any trends based on specific keywords, domains, and authors.

2. HooteSuite

More popularly known as a scheduling tool, Hootsuite also has a feature that lets you manage and respond to complaints more efficiently. This can be a huge time-saver and is ideal to those who are new to online marketing.

3. FollowerWonk

FollowerWonk is a social listening tool designed for Twitter. This tool gives you access to insights about your competitors followers, which you can use to improve your strategy.

Social listening is a marketing technique companies should not overlook. It is critical for your marketing campaign to be tailored to your audience in order for you to achieve the results you want. Use the internet in general and social media, in particular, to make your brand more approachable to customers.

Read the original post:
How Social Listening Can Strengthen Your Online Marketing Strategy - WebProNews

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Begin Marketing - Internet Marketing Leads And Other ...

Alabama

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Connecticut

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Hawaii

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Top Companies on the Inc. 5000 | Inc.com

Being a successful entrepreneur takes more than just a great business plan. You have to build great habits, stay inspired and use the best strategies for your business idea. For more on how you can increase your chances of small business success, take a look at these tips from members of the online small business community.

If you want to be successful, you need to build the right habits and routines. And it can help to consider the routines of others who have found success. This post by Dipti Parmar of E2M Solutions features an interview with Small Business Trends CEO Anita Campbell, including some of her work habits and routines.

Every entrepreneur at some point could use an extra dose of inspiration. And sometimes, that inspiration can come from unlikely sources, including Olympic athletes. This CorpNet post by Marc Prosser includes some quotes from Olympians that can also apply to small businesses and entrepreneurs.

Your content marketing isnt likely to help your business succeed if people find it boring. But if you check out this post by Andrew Warner on Jeffbullas.com, you can learn some tell-tale signs to help you identify boring content. You can also see conversation surrounding the post over on BizSugar.

Being successful in business is often about taking the opportunities that come your way. And the same can be said for SEO. In this Search Engine Journal post, Loren Baker outlines some ways you can make the most of missed SEO opportunities.

Businesses that are able to increase productivity are often those that find success quickly. And project management tools like Asana and Trello can help you manage your team and productivity. You can see a comparison of some of the features of each in this post by Ramon Ray of Smallbiztechnology.com.

With an increasingly mobile base of consumers, its more important than ever for businesses to keep an eye on mobile conversion rates. This Marketing Land post by Ben Jacobson includes some new numbers on the importance of mobile optimization and how to make the most of it for your business.

There are certain qualities that tend to make great entrepreneurs. And Jonathan Dyer of Dyer News lists some of them in this post. Read on as BizSugar members also discuss the post further.

Sometimes, youll need to try new things in your marketing or branding strategy to find what works. But consistency is also important, especially when it comes to your actual brand. Learn more about the importance of brand consistency in this Noobpreneur post by Ivan Widjaya.

If youre going to use a blog as part of your marketing strategy, its important that you start whatever type of blog is going to be most beneficial. That could mean starting a business blog or a personal blog. Neil Patel discusses the pros and cons of both in this post.

When developing your internet marketing strategy, its important to consider the cost. Even if you cant dedicate a lot of resources to your online marketing, you still have options. Pamela Swift shares some low cost strategies in this post on Getentrepreneurial.com.

If youd like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [emailprotected]

Entrepreneurial success image via Shutterstock

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10 Ways to Increase Your Chances of Entrepreneurial Success - Small Business Trends